Flora of Barro Colorado Island

Book Description

The very best of the region, selected and researched by experts, packed with colour photo's, detailed maps, top tips, traveller's tales and suggestions for busting your budget.

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The Forties and Fifties: An Illustrated History in Colour, 1945-1959
Nathaniel. Harris
Manufacturer: Hippocrene Books
ProductGroup: Book
Binding: Paperback
ASIN: 0846702967

Average customer rating:

Great Insight, but Could Be Shorter

Wish I had more time.....

Consumer goods startups must read

Retail Marketing 101

Trading Up

Trading Up: The New American Luxury
Michael Silverstein , and Neil Fiske
Manufacturer: Amazon Remainders Account
ProductGroup: Book
Binding: Hardcover

General | Business & Investing | Bargain Books | Stores | Books
Economics | Business & Investing | Bargain Books | Stores | Books
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Treasure Hunt: Inside the Mind of the New Consumer

Let Them Eat Cake: Marketing Luxury to the Masses - As well as the Classes

Mass Affluence: Seven New Rules of Marketing to Today's Consumer

Living It Up : America's Love Affair with Luxury

Why We Buy: The Science Of Shopping

ASIN: B0008102F4

Book Description

A fascinating look at why millions of consumers are "trading up" to premium goods, and how companies can profit from this phenomenon.

Middle-market consumers have more discretionary income than ever before and are willing to pay extra for "new luxury" goods and services-items that deliver higher quality, technical advantages, and superior performance to conventional products. Above all, consumers are looking for emotional engagement-they look to products to help them manage the stresses of everyday life, and to help them realize their aspirations. A new luxury good may be as simple as a shampoo ($9 from Aveda, versus $3 from Suave) that brings moments of comfort and sensual pleasure, or as complex as a car ($26,000 for a bottom-of-the-line Mercedes, versus $20,000 for a Pontiac) that delivers feelings of safety and excitement.

Clothing, cars, beer, coffee, kitchen appliances, lingerie, personal care, pet food, restaurants-in dozens of categories, new luxury goods occupy a sweet spot in the market, because they can sell in much higher unit volumes than "old luxury" goods, but command much higher profit margins than ordinary products. But new luxury leaders-such as Callaway Golf, Victoria's Secret, Panera Bread, Belvedere vodka, Whirlpool Duet, and Williams-Sonoma-create andmarket their goods very differently than do conventional companies. Trading Up explores what's driving this move to premium goods, tells the inside stories of many New Luxury companies and their leaders, and offers insights and methods that can help the reader take advantage of this remarkable phenomenon. The book is based on the authors' experience in helping clients create billions of dollars worth of New Luxury products as well as on exhaustive supporting research.

Customer Reviews:

Great Insight, but Could Be Shorter.......2007-08-15

This book is a great reference to trends in our society and the new buying habits. There are great "buzzwords" and alot of statistics quoted. However, as you read on, there is a great deal of repetition and I believe that this entire book could be summarized in 25 pages.

Wish I had more time............2007-03-30

I have only just started to read the book, but my time is limited so I haven't really gotten to enjoy it. But what I have read so far is great!!! I would recommend this book to anyone who is interested in what makes Americans tick!

Consumer goods startups must read.......2007-01-07

I've been working for years to develop what Silverstein and Fiske describe as New Luxury products. I wish I had this book in 1999 when I started! While I have come to the same conclusions and I find that this book validates my concept and strategy like no other, the real value for me has been the better organization of the concept and suggested processes than I've been able to develop on my own. When you read the acknowledgments you'll see a huge list of people and resources that few of us entrepreneurs have available. This gives the book incredible depth and value.

Unfortunately the authors never mention ethnographic research although they are doing that science in an ad hoc way. They may not be aware of the applicability of ethnology to market and product research. Sure, ethnology was developed for studying remote tribes but mix this with neuroscience and environmental behavior research and business gets interesting.

A major feature of this book that we rarely see in biz books is the chapter at the end that explains their sources in a more useful way than the typical end notes. It would be nice if more authors would explain their sources and reasonings rather than just list sources.

- jim

Retail Marketing 101.......2006-10-03

This well written book basically outlines the consumer market as it is today: that most consumers, while buying basic necessities at discount retailers such as Wal-Mart and Target, don't mind paying a little extra for luxury goods they feel are worth it in some way. It's a fascinating read for anybody interested in the retail business or in marketing. As somebody who is currently in marketing and who worked at Bath & Body Works for a number of years (of which one of the book's authors, Neil Fiske, is the CEO), it was interesting to learn why the store went from a country, home-spun theme in the 1990's to the upscale, urban "apothecary" it is today. Though Bath & Body Works was never used as a case study in the book, the concept of trading up is certainly applied to the store (thanks to Fiske's leadership).

Besides its commentary on the current retail market, the book presents an insightful view of our modern American society. We live in such an affluent society and presented with so many choices that we have the luxury to "trade up". Even those with relatively low incomes can trade up on a few items. It's all about the person's priorities and how they choose to distribute their money.

All this affluence and trading up has led to a higher quality of life for all. While those with low incomes are able to buy decent products at low prices at Wal-Mart and Target, middle and upper income individuals can shop at those same stores and use the extra money they've saved to buy higher-end goods.

My one caveat about the book is its overabundance of marketing jargon. Somebody outside of the marketing and business field may not understand some of the terminology. But the book doesn't seem to be written for the average lay person in any case. Just thought I'd bring that up for what it's worth.

Trading Up.......2006-09-30

Did you ever wonder why it is becoming so much more difficult to find products that either aren't luxury or low-end? The authors explain how consumers are selectively trading up for products that they value and trading down in other areas, leaving the middle. The authors use case studies to make their case. For example, some consumers are willing to shell out $2000 for a washer and dryer. Not any washer and dryer but the latest side load offering from Whirlpool. Considering that you can get a washer and dryer for $400 to $600 this is quite a premium. The authors explain how companies if they can provide a ladder of value for a product can entice consumers to trade-up, even for something as humdrum as a washer and dryer. The authors back up their concepts with marketplace facts as well as socioeconomic factors such as the increased number of women in the workforce and the state of the family.

Customer Reviews:

Best zoology reference available!.......2004-02-04

This book is clearly the best zoological compilation that is available at the moment. Grzimek is one of the most renowned zoologists in the world, and his works were edited and supplied with material by today's highest-ranking zoologists. This 9000 page encyclopedia includes the following volumes:

v1 Lower Metazoans and Lesser Deuterostomes
v2 Insects
v3 Protostomes
v4-5 Fishes
v6 Amphibians
v7 Reptiles
v8-11 Birds
v12-16 Mammals
(v17) - Cumulative Index

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For the Love of Roses in Florida and Elsewhere
Barbara Oehlbeck
Manufacturer: Great Outdoors Publishing Co.
ProductGroup: Book
Binding: Paperback

Roses | Flowers | Gardening & Horticulture | Home & Garden | Subjects | Books
General | Gardening & Horticulture | Home & Garden | Subjects | Books
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A Cutting Garden for Florida, Third Edition

ASIN: 0820004197
Release Date: 2000-11-28

Product Description

"Barbara Oehlbeck has laid it all out for us, in this easy to read and understand book, how to maximize our pleasure from our national flower. Using practical and proven methods, she takes us step by step from choosing the correct variety to planting, care and finally, enjoying the beautiful end product. At last, rose growers in Florida have a reliable rose growing resource tghat is both practical to use and beautiful to look at." --Dr. Keith W. Zary, Jackson & Perkins Roses

Book Description

R. Levi ben Gershom (Gersonides, 1288-1344) is one of the greatest and most original figures of Medieval Jewish thought. He wrote numerous works in philosophy, science and biblical exegesis. Some of his scientific works, most notably his highly innovative Astronomy, were translated from Hebrew into Latin and could thus reach non-Jewish scholars. The twelve studies collected in this bilingual volume (English and French in equal parts) offer for the first time a comprehensive overview and assessment of Gersonides' work in astronomy, mathematics, logic, natural science, and psychology. Gersonides' contributions are analyzed within the context of contemporary philosophy and science in Hebrew, Arabic, and Latin. New light is also shed on the reception of Gersonides' work within European science. The volume includes a very extensive bibliography of writings by and about Gersonides. From the contents: Part I: Gersonides' Astronomy: Bernard R. Goldstein, Jose Luis Mancha, Jose Chabas, Henri Hugonnard-Roche, Guy Beaujouan. Part II: Gersonides' Work in Mathematics: Tony Levy, Karine Chemla, Serge Pahaut. Part III: Gersonides' Science in Its Relations to His Philosophy and Theology: Herbert A. Davidson, Tzvi Y. Langermann, Charles H. Manekin, Amos Funkenstein, Gad Freudenthal.

Studies on Gersonides: A Fourteenth-Century Jewish Philosopher-Scientist

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Studies on Gersonides: A Fourteenth-Century Jewish Philosopher-Scientist
Gad Freudenthal
Manufacturer: Brill Academic Publishers, Incorporated
ProductGroup: Book
Binding: Hardcover
ASIN: B000MHIMEM

Customer Reviews:

AN ULTIMATE TRAGEDY NOT TOO MUCH UNLIKE THE TITANIC.......1999-09-08

The only tragedy about this book is that there are'nt Moore pages. I was truely in awe after every word that I read. This book kept me glued to my seat. I find the career of Sir Ray Moore a perfect analogie of "The Ship of Dreams", The R.M.S. Titanic. As she left port (Peaty Wheatstraw) she was a strong force to be reckoned with, and she was very long too. As The ship of dreams picked up Moore passengers, she gained momentum (Dolemite) until that fateful night where she stoped so suddenly and sank to rock bottom (Disco Godfather). But much like the memory of the mighty Titanic, Rudy Ray Moore will remain hard, in our hearts. "OH DOLEMITE, IM SO HAPPY, IM GONNA TELL EVERYONE DOLEMITE IS COMING HOME"-Queen Bee

The Shabazz siblings' foray into the world of Rudy Ray Moore.......1999-05-27

This fascinating biography, written by Julian & David Shabazz, chronicles the meteoric rise of one of the world's most influential comedians of the late 1970's, Rudy Ray Moore. The book explores Moore's unerring lust for comic superstardom, a drive that propelled him to the very top of the entertainment scene for much of his adult life. Powered by sharp wit and raw dynamism, Moore created what is arguably the most popular icon of modern folklore: the sassy, street-smart Dolemite, a man whose sexual and fighting prowess have made him the legend of choice for today's black youths. Dolemite is the very embodiment of coolness and style, created by Moore to be a reflection of his own self. The Shabazz siblings also detail Moore's many other characters, from the affable Petey Wheatstraw (or, as he was known to the many pimps and street hustlers of his day, "Mr. Excitment") to the dangerously-menacing Disco Godfather, who mastered the ancient art of karate in order to win back his plundered nightclub. The book also covers Moore's eventual fall into movie obscurity, the end result of a sickening downward spiral that included drugs, hustling and, ultimately, death. Overall, this biography is very well-crafted and contains just the right combination of hard-hitting drama and steamy sexual hijinks, two elements which Rudy Ray Moore not only pioneered but was made famous for.

Book Description

Winston Churchill had an acute appreciation of what belongs to war and what belongs to peace. We tend to remember his resistance to Nazi tyranny during the Second World War and his actions as a man of war. In this book, scholars from the United States, Great Britain, and South Africa examine his other actions and comments, those that reflect the primary focus of Churchill's long career: his attempts to keep and restore peace throughout the world, from Queen Victoria's little wars to the Cold War.

Customer Reviews:

great read.......2003-10-06

this book enlightens us on churchill as man of peace his abilities to keep the peace and laid to rest assumptions that he was a warmonger

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