New Generation Guide to the Wild Flowers of Britain and Northern Europe (Collins Handguides)

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New Generation Guide to the Wild Flowers of Britain and Northern Europe (Collins Handguides)
Alastair Fitter , and David Attenborough
Manufacturer: HarperCollins Publishers
ProductGroup: Book
Binding: Paperback

General | Botany | Biological Sciences | Science | Subjects | Books
ASIN: 0002197774

Amazon.com

London is in the midst of a massive theater-renovation project, with managers buffing up many of the century-plus vintage theaters. The whole West End is booming, with new buildings going up left and right. Jim DeYoung's book helps you find the best of the old, while introducing you to what is indispensable in the new: the rehabilitation of the long-shuttered Lyceum, the resurrected Globe Theater near the actual site of Shakespeare's original, the booming Seven Dials and Covent Garden neighborhoods, including the Donmar Warehouse. The book will help theater fans find everything from the the place where Nell Gwynne used to meet King Charles, to the palaces of Shaftesbury Avenue--to the location of Andrew Lloyd Webber's bank, where the money of so many playgoers is kept.

Book Description

In this entertaining and unavoidably educational book, the authors guide you through the streets of London with authority, humor, and relish; they escort you from the site of the long buried Globe, to the newly remodeled Lyceum theatre, from Shakespeare to Les Miserables. When you have followed these thirteen easy-to-follow tours, you will have visited the best theatres of the most theatrical city in the world. Your escapades will be filled with enough juicy gossip and colorful legend to entertain every theatre fan. Detailed maps accompany each tour. And whether you only have an hour or you want to spend the day, London Theatre Walks has a fascinating walk in store for you!

Book Description

There are at least eighty books available on customer relationship management (CRM), including three by Frederick Newell. Why does the world need one more? Because the old theories don't work anymore! Companies have spent millions developing CRM systems to target specific customers for specific product offerings. This approach has left customers feeling stalked and targeted like hunted prey. How do companies reach customers and find out what they want? How can companies make their customers' lives easier and less stressful? By turning CRM on its head and transitioning to the new CMR. Newell explains how great companies have shifted from the outdated, sales-oriented Customer Relationship Management to the bold solution of Customer Management of Relationships (CMR). Because it forces companies to think of customers as individuals, CMR helps to build long-term relationships, create customer loyalty, and bring in profits over time instead of speedy, high-pressure, one-time sales. This book shows by lesson and example why the current CRM has failed, what needs to change, and how to make it work through new thinking and new technology. By moving beyond CRM to CMR, companies can satisfy and sell to today's customer.

Customer Reviews:

A MUST READ, but cruise past the technology implementation stuff.......2006-09-18

CRM is getting too much hype -- largely from the "consultants" that are making a fortune from it. On the flip side, I feel I've made some of my own fortunes by flipping the system around and ENABLING THE CUSTOMER TO DRIVE THE RELATIONSHIP. The author refers to this as CMR (Customer MANAGED Relationships). He gives great examples, but some of the details and technology explanations are basic and really don't belong in this book. If he had stayed with a higher-level discussion of the philosophy and psychology of CRM's shortcomings, I would have given it 5 STARS. There are far better resources available about the SPECIFIC "how to" of CORRECTLY implementing customer interaction systems.

If you are interested in this topic, you should also look into PERMISSION MARKETING by Seth Godin, as that EXCELLENT work (should be rated SIX STARS!) gives another similar perspective on solving the customer bombardment / interruption marketing problem that has arisen.

Cost-efficiency isn't enough: Improve external effectiveness.......2004-10-01

Newell focuses on an important issue by trying to explain: "Why CRM doesn't Work". He reports that only 25 to 30 percent of companies implementing CRM initiatives feel that they are getting the return they expected.

He also manages to put forward many of the real causes for CRM projects failures. Most prominently that CRM projects are more concerned about internal efficiency in handling customers (automation of sales force, marketing, and customer service) than the real needs of the customer. So at the end of the day, the firm might have saved some dollars in internal processes and manpower, but the customers are probably treated even worse than before.

This quote from the book illustrates the point:
"Marketing automation is fine, but it's not about the customer. Most marketing automation is about costs and speed. Selling efficiency is not about the customer, it's just about leveraging your resources. Value maximization, in terms of figuring out which of your customer segments are going to deliver the most top or bottom line, that's not about the customer. So a lot of the benefits that are claimed for CRM are really benefits that accrue to the enterprise, but have nothing to do with the customer"

That's why Newell calls for a change. Instead of CRM, we should put the customer in charge instead and call it CMR. That is Customer-Managed Relationships. It's a good and a valid point.

Newell summarizes the journey from CRM to CMR like this:
* From the company is in control ... to the customer is in control
* From make business better for the company ... to make business better for the customer
* From track customers by transaction ... to understand customer's unique needs
* From treat customers as segments ... to treat customers as individuals
* From force customers to do what you believe they'll want ... to let customers tell you what they care about
* From customers feel stalked ... to customers feel empowered
* From organized around products and services ... to organized around customers

The reason why I rate the book somewhat low is that it is poorly structured with endless anecdotes scattered all over the book.

If you're interested in CRM, then take a look at the new bible: "Managing Customer Relationships: A Strategic Framework" by Don Peppers, Martha Rogers. It is highly recommended ;-)

Peter Leerskov,
MSc in International Business (Marketing & Management) and Graduate Diploma in E-business

Insightful!.......2004-06-15

Customer Management of Relationships (CMR) is not a tactic or gimmick - it's a new way of looking at your business. Author Frederick Newell promises that CMR will put your customers where they should be: at the forefront of your company's efforts. Newell, an international marketing consultant and leading Customer Relationship Management (CRM) authority, explains that a strong relationship with customers is essential to success. Although his book is unnecessarily repetitive at times and poorly organized, he provides excellent advice for companies already on the road to improving their customer interactions. Valuable testimony from experts accompanies numerous case studies. Whether you took a ride on the CRM train, or not, if you want better customer relationships for your business, we think this book may be your ticket.

Put Customers in Charge of Defining Your Relationship.......2004-05-06

Why CRM Doesn't Work is an excellent discussion of why most companies are disappointed in the results of their CRM investments in shiny new technology to attract and retain profitable customers. The basic problem: Companies are trying to use new tools to manipulate customers in ways that customers hate. An example would be a company that asks about all of your preferences, and then sends you enormous numbers of offers for things you aren't interested in. The solution: Use a management process that lets customers decide what relationship they want with your company, and then develop capabilities that efficiently provide what's needed for that relationship. An example would be all the fun programs that Budweiser provided on-line for those who wanted to enjoy participating in its Whassup?! advertising campaign.

As many people point out in the book, someone will sell you lots of technology bells and whistles whether you need them or not and whether or not you are prepared to use them properly. With this book, you can overcome that problem by using the thoughtful process outlined in the book to make your whole company move into an effective, customer-focused direction. I especially liked the way that it focuses on those relatively few current and potential customers who could make a real difference.

Although the message is a simple one that you could have gotten from a magazine article, I found it helpful to read the many detailed examples in the book. Those that described customer frustrations were the best as reminding me of how badly most companies treat their customers.

I should admit my bias in liking this book so much. On pages 172 and 173, Mr. Newell repeats two of my favorite stories about why humans have stalled behaviors that serve no current purpose . . . both of which appear in a book I co-authored in 1999, The 2,000 Percent Solution. In the first story, a woman cuts off the end of a ham before roasting it. When asked by her husband why she does that, she says that her mother always did. It turns out that her mother's roasting pan was too small for a ham . . . so that's what started the habit. In the second story, experimenters douse monkeys with cold water when one reaches for a banana. Soon the other monkeys will attack any monkey that tries to reach for a banana. Gradually change all of the monkeys in the cage, and they will still attack any monkey who tries for a banana . . . even though none of them have ever been doused with cold water.

So break out of your old habits of manipulating customers to reduce your costs and improve your profits so that you can establish a mutually advantageous and pleasant relationship that makes it easier for profitable customers to do more business with you.

Why did I grade the book down one star? Well, in a lot of sections the book is very repetitious. In some sections, one set of ideas follow another that don't seem to fit together . . . but there's no discussion of how they connect . . . although Mr. Newell clearly thinks they do.

If you agree with his premise and just want to work on doing the right things, you can skip forward to chapter 16 which focuses on the change process that he recommends.

What the CUSTOMER Wants is What Really Matters.......2003-09-06

Two years ago, in the midst of CRM furor, no one would have paid attention to "Why CRM Doesn't Work," however, this summer it has made its entrance with impeccable timing.

Newell introduces the idea of customer-managed relationships (CMR) and also shows by example (and spices it up with humor) how often CRM initiatives fail because most companies are still product--- and not customer--- focused.

Newell then goes further and explains how any business can discover why, when, how, and where customers want to be contacted....simply by realizing who today's customer is, and by listening to them. With these ideas in mind, it really makes you wonder how any company can miss these clues and continue to alienate customers as often as they do. With this book in hand, perhaps more executives will be able to create a truly customer-focused culture; one that lets the customer take control.

Beyond these insights and ideas, Newell questions how technological, financial, and other changes of the future will effect how CRM is being done today, and how CMR can be an answer to many of the most pressing issues.

This book truly speaks to businesspeople in any industry, at any sized company, and at any stage of their CRM initiative (even if they don't yet have one)

This book entertains while also encouraging its readers to think hard and formulate their own answers to their company's problems. CRM - such a grand (and wonderful) business strategy, still needed a new approach, and Newell delivers it.

Average customer rating:
Calke Abbey Derbyshire a Hidden House Revealed (National Trust)
Howard Colvin
Manufacturer: Scribner Book Company
ProductGroup: Book
Binding: Hardcover

Residential | Building Types & Styles | Architecture | Professional & Technical | Subjects | Books
Contemporary | General | Literature & Fiction | Subjects | Books
ASIN: 0540010847

Average customer rating:
THE NATIONAL TRUST: CALKE ABBEY, DERBYSHIRE; A HIDDEN HOUSE REVEALED.

Manufacturer: Guild
ProductGroup: Book
Binding: Hardcover
ASIN: B000HJRJU8

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CALKE ABBEY DERBYSHIRE - A HIDDEN HOUSE REVEALED.
Howard. Colvin
Manufacturer: Guild
ProductGroup: Book
Binding: Hardcover
ASIN: B000O8D7DK

Average customer rating:
Official 1986 Price Guide to Dolls
House of Collectibles
Manufacturer: House of Collectibles
ProductGroup: Book
Binding: Paperback

General | Antiques & Collectibles | Home & Garden | Subjects | Books
ASIN: 0876373163

Average customer rating:
Scented flora of the world
Roy Genders
Manufacturer: St. Martin's Press
ProductGroup: Book
Binding: Unknown Binding

General | Gardening & Horticulture | Home & Garden | Subjects | Books
General | Plants | Biological Sciences | Science | Subjects | Books
ASIN: 0312700520

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SCENTED FLORA OF THE WORLD
Roy Genders
Manufacturer: Robert Hale
ProductGroup: Book
Binding: Paperback
ASIN: B000MJ8K7O

Book Description

This digital document is an article from The Journal of the American Oriental Society, published by American Oriental Society on April 1, 2001. The length of the article is 1628 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.

Citation Details
Title: Systematische Bibliographie der Hethitologie 1915-1995: Zusammengestellt unter Einschluss der einschlagigen Rezensionen. 3 vols (book review)
Author: Oguz Soysal
Publication: The Journal of the American Oriental Society (Refereed)
Date: April 1, 2001
Publisher: American Oriental Society
Volume: 121 Issue: 2 Page: 296

Article Type: Book Review

Distributed by Thomson Gale

Book Description

"HARLOW." Her name epitomizes an era, a decade of Depression in which harsh reality created a demand for lush film fantasy and no Hollywood star was as luscious or fantastic as Jean Harlow. She was M-G-M's most bankable asset, a blonde bombshell whose bleached hair, voluptuous body, and bawdy humor inspired a fervent cult following that remains to this day.

Despite Harlow's blinding fame, the events of her life have been obscured by a fifty-year haze of secrets, lies, and silence. Until the publication of this book. After years of research, critically acclaimed biographer David Stenn unearthed the truth behind the improbable rise of this tow-headed tomboy from Kansas City, her huge success, and her tragic fall.

After fifty-six years, David Stenn persuaded Harlow's family, friends, colleagues, and employers to break their silence and provide previously sealed legal, financial, and medical records, which solved the mystery of her death. His account is confirmed by scores of exclusive interviews with eyewitness sources, including Harlow's nurses during the last days of her life.

Exhaustively researched and compulsively readable, Bombshell stands as the definitive Harlow biography. This edition contains a new UNSEEN SCENES section of never-before-seen photos of deleted scenes from Harlow's biggest hits. This book is a must-have not only for every Harlow fan, but anyone interested in a truly riveting story.

Customer Reviews:

Probably the best portrait of Harlow written.......2006-08-29

David Stenn connects with his subject... well researched, well written, and a real enjoyment to read, it gives you Jean Harlow as others close to her knew her, and dispels a lot of the myths about her that the Hollywood rumor mills and others have kept alive over the years. Fascinating portrait of an interesting woman whose career was much too brief, and to whom others to this day owe their livelihoods because she went there first. Highly recommended, along with his other book on Clara Bow, "Running Wild."

Lacks substance (personal details)........2006-05-25

Same problem as any biography: Lacking in personal details(more later). I read the book twice in a period of five years and I came away with the taste of cardboard in my mouth both times. The book Does Not get better the more you read it. After reading the book you will know the actress as well as if you were looking at a cardboard cut out of her. What did she like to eat? What was her favorite drink? What did she like to do? What did she think of Hitler? Did she use dental floss? What did the hospital room look like? Get the picture! The story is in the details-but biographers still don't know that.Is it so hard to find personal info? What about the Ferry Hall letters? In all fairness to the author maybe they weren't available at the time. But did he even look? What are the ordinary details of her ordinary life! Whatever they are you won't find them in this book.

Book Celebrates Harlow's Short Life.......2006-05-03

I am often annoyed with how excessively boring and prolix biographies are. I used this book for a history presentation and read it in one night. Having known nothing of Jean Harlow before I began reading, this book gave me a good knowledge of her life, her death and the insecurities that plagued her because of her mother's overbearing personality. This book was easy to read, especially for someone who finds biographies daunting, and interesting. It also included several pictures that highlighted the beauty of Jean Harlow wonderfully. I would recommend this to anyone interested in Jean Harlow's life and especially to those looking for an interesting and easy to read book, especially for a report.

Top Shelf.......2006-04-25

This is a wonderful book by a wonderful writer. Stenn obviuosly feels for his subjects. His equally compelling book about Clara Bow is full of the same empathy that runs through this one. He meticulously outlines Jean's life and history, so by the time she is dying, you actually feel like you understand why she seemed to just give up. It's a wonderful book and we highly recommend it.

Still Not "Over" This Book - It's That Magnificent.......2006-03-15

I read the paperback edition of this book at least 2 years ago. And I was stunned to learn absolutely unknown facts about the following: Jean Harlow's outstanding acting ability; her hilarious sense of humor; how beloved she was by everyone (except Joan Crawford...) including Clark Gable and virtually every guy on the set from cameramen to gaffers; she was so endearing and kind to everyone that she was called "Baby"...in the most heartrending and respectful way; she was tiny - barely 4 feet 11 inches tall and despite her incredible beauty did not take it seriously; she tried desperately to please everyone and above all perhaps she was the most loyal friend anyone could have. The end was so heartbreaking, it still makes my eyes brim.

Bombshell: The Life and Death of Jean Harlow (ISBN: 0385421575)

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Bombshell: The Life and Death of Jean Harlow (ISBN: 0385421575)
David Stenn
Manufacturer: Doubleday
ProductGroup: Book
Binding: Hardcover
ASIN: B000LCBUMY

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A "Must Read" For Global Communications

Highly Recommended!

be prepared for the unexpected effects of culture

Just the tip of the hippo

Just the tip of the hippo

Another One Bites the Grass: Making Sense of International Advertising
Simon Anholt
Manufacturer: John Wiley & Sons
ProductGroup: Book
Binding: Hardcover

General | Business & Investing | Subjects | Books
Advertising | Marketing & Sales | Business & Investing | Subjects | Books
Global | Marketing | Marketing & Sales | Business & Investing | Subjects | Books
Similar Items:

Global Marketing and Advertising: Understanding Cultural Paradoxes

Global Brand Strategy: Unlocking Brand Potential Across Countries, Cultures & Markets

Dynamics of International Advertising: Theoretical and Practical Perspectives

Working And Living In Ireland

Consumer Behavior and Culture: Consequences for Global Marketing and Advertising

ASIN: 0471354880

Book Description

Another One Bites the Grass "An inspiring, thought-provoking perspective on creating effective and sustainable international advertising." —Charles Lanphear, Global Media Director H.J. Heinz Company "At last, here's a really intelligent new approach to the age-old problem of making great international ads. A must-read for everyone in the business of global brands, global marketing, and global communications." —Robert Hancock, Director of Communications Pillsbury UK Ltd. "In an irreverent, finely argued, and entertaining assault on conventional wisdom, drawing on his considerable experience of working in the business, the author proposes thought-provoking new ways to survive and prosper in the international advertising jungle." —Adrian Vickers. Founder/Partner Abbott Mead Vickers BBDO

Customer Reviews:

A "Must Read" For Global Communications.......2003-03-06

Whether you create global advertisements, businesses, or Web sites, you should read this book.

Author Simon Anholt writes about the challenges of creating successful global advertising campaigns. Most companies fail miserably in this department, and he outlines the reasons why. He also provides a model for "smart centralization," which he believes international advertising agencies should follow. This model also makes a great deal of sense for the development and management of global Web sites, which is one reason I enjoyed this book. I also liked how Anholt explained the inherent tension of trying to be both global and local at the same time. Here's an excerpt:

The fundamental challenges of international marketing communications are about preserving the perfect balance between sensitivity to the culture of the brand and sensitivity to the culture of the consumers around the world. If you abandon or relax your grip on the first sensitivity, you end up with fragmentation, loss of identity, and loss of control. Abandon or relax your grip on the second, and you fail to communicate effectively, and fail to build a global brand.

I also liked what he had to say about the importance of translation:

So when the question comes up, why can't we just use English? I always ask this question: do you think that consumers should make the effort to understand us, or should we be making the effort to be understood by them? Are we more interested in being respected, or showing respect?

Highly Recommended!.......2001-03-24

Author Simon Anholt, an international advertising consultant, says that the dangers of globalization can be just as formidable as the opportunities - if you fail to research the culture of your new markets. We've all heard the marketing legends of companies that embarrassed themselves by launching products into foreign markets without checking the translation of their brand names. Anholt retells several of these tales to illustrate the perils that await global firms that don't take culture into account. Meshing advertising and marketing strategy, he presents a systemic approach to cross-border product expansion. We [...] recommend this book not only for its insightful, culturally adaptive marketing methodology, but also for the genuinely entertaining examples that might just make you laugh out loud.

be prepared for the unexpected effects of culture.......2000-08-07

...indispensable for anyone lured by the mcluhanian concept of the global village. a MUST for those of us who wish to use our powers to do a lot of good. only bummer is the jacket: good idea awfully executed.

Just the tip of the hippo.......2000-07-18

This book is common sense in an industry of uncommon confusion. Among many other useful insights the book sheds light on the legacy of international agencies whose neglect of domestic cultures and conventions have led to many campaign failures. This is a must read for any marketing head who has to manage agencies especially if your company is in multiple countries! Read this book before you go ahead with your next campaign.

Just the tip of the hippo.......2000-07-18

Book Description

An in-depth guide to the intricate details of managing these potentially lucrative instruments, with special emphasis on accounting and taxation, credit risk and capital adequacy requirements, and other operations functions. Includes numerous examples of applications such as: Using swaps to defer taxes; Diversify a portfolio; Obtain cheaper funds; Create forward covers.

Book Description

The text takes an interdisciplinary approach utilizing elements of law, political economy, international business, ethics, social responsibility and management. The author's primary goal is to produce a compelling holistic picture of the concepts by giving extensive attention to readings, provocative quotes and factual details. Students learn not merely the law but the law in context.

Customer Reviews:

Don't Buy.......2006-03-25

The book has no color at all, everything is in black and white; also the case files found in the book are briefed and are poor reflections from the orginal public documents. I had to buy this book for a college class, it was cheaper here than in the school book store but I feel the book is only worth $20.

Review of Law, Business, and Society.......2000-05-15

McAdams, et. al. provide an interesting mix of economics, law, business, and ethics in this textbook aimed at upper level undergraduates. This interdiscplinary approach is especially appropriate for business courses which should examine these issues from multiple perspectives. My only reservation is that perhaps too much emphasis is placed on the legal dimension within the text.

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Law, Business & Society with PowerWeb
Tony McAdams
Manufacturer: Irwin/McGraw-Hill
ProductGroup: Book
Binding: Paperback
ASIN: B000OGTQPA

Average customer rating:
International Accounting & Reporting: Instructor's Manual
Thomas G. Evans , Martin E. Taylor , and Oscar J. Holzmann
Manufacturer: South-Western Pub
ProductGroup: Book
Binding: Paperback

General | Business & Investing | Subjects | Books
International | Accounting | Industries & Professions | Business & Investing | Subjects | Books
ASIN: 0538824832

Average customer rating:
Instructor's manual: International accounting & reporting
Thomas G Evans
Manufacturer: College Division, South-Western Pub. Co
ProductGroup: Book
Binding: Unknown Binding

International | Accounting | Industries & Professions | Business & Investing | Subjects | Books
General | International | Business & Investing | Subjects | Books
ASIN: B0006P7B0Q

Book Description

This innovative volume develops a network management approach to governance and public management, and shows how governments can manage policy networks to enhance policy performance and public service delivery. It is increasingly apparent that neither bureaucracy nor markets provide ultimate solutions for governance in modern societies. Public policy is made and implemented in networks of independent public and private actors. Managing Complex Networks argues that the management of such networks is an important part of a practical approach to public management. Although the concept of policy networks is now well established in the field, most research has contented itself with description and analysis of their contribution to policy failure. This book goes further. It accepts policy networks as a fundamental characteristic of modern societies and illustrates the various strategies for intervention. The book ends with presenting a toolkit for the management of these networks. The scholars contributing to this book have come to the forefront of research in the field of policy networks and their management. What they have to say about this topic is vital reading for academics and advanced level students in management, organization studies, public administration, political science and policy studies, as well as for public service professionals.

Book Description

This work presents models that characterize the relationships between quantity and quality of irrigation water application, and agricultural production and the environment. A comprehensive modeling approach addressing both the benefits of irrigation and the potential negative effects is introduced. Physical-biological concepts are combined with economic and engineering principles to demonstrate the usefulness of the model for analyzing various water management and policy issues. Decision makers on all levels should find the modeling approach interesting and useful in the management issues from the farm to national levels.

Modeling Economic Management and Policy Issues of Water in Irrigated Agriculture

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Modeling Economic Management and Policy Issues of Water in Irrigated Agriculture
Ariel Dinar; John Letey
Manufacturer: Praeger Publishers
ProductGroup: Book
Binding: Paperback
ASIN: B000ORIZMO

Customer Reviews:

The Concise Baker's.......2000-02-28

For those of us who can't afford the complete Baker'sBiographical Dictionary of Musicians, the Concise version is still agreat buy We have owned the 8th ed. for some years and use it very frequently. This dictionary has good clear information on not just the well known composers and performers, but many minor composers and performers as well. Like the complete ed., this dictionary includes jazz musicians. One of the best features of this book is that it not only has the biographical article, but has the composer's works divided up into the various types of composition, such as piano music, giving both titles and dates of compositon. A great reference tool, particularly for anyone wanting to find more pieces by a favorite composer, or a date for a piece already known. .

The Portable Baker's Biographical Dictionary of Musicians

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The Portable Baker's Biographical Dictionary of Musicians
Nicolas Slonimsky
Manufacturer: Schirmer Books
ProductGroup: Book
Binding: Paperback
ASIN: B000O98I56

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