Texas Grasses : Classification and Description of Grasses Descriptive Systematic Agrostology

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Texas Grasses : Classification and Description of Grasses Descriptive Systematic Agrostology
W. A. Silveus
Manufacturer: Published by the Author
ProductGroup: Book
Binding: Hardcover
ASIN: B000TXD6TA

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Texas grasses;: Classification and description of grasses; descriptive systematic agrostology
William Arents Silveus
Manufacturer: The Author
ProductGroup: Book
Binding: Unknown Binding

General | Plants | Biological Sciences | Science | Subjects | Books
Grasses | Plants | Biological Sciences | Science | Subjects | Books
ASIN: B000864SGI

Book Description

Conveniently sized for a pocket, briefcase, or backpack, the redesigned Let's Go New York City Pocket City Guide is an easy-to-use guide contained within a foldout map - a vital resource for residents and tourists alike. The eleven sturdy panels contain full-color maps of Manhattan and parts of Brooklyn, as well as the city's subway and bus systems. Forty pages of text provide essential information on neighborhoods, sights, museums, dining, nightlife, and shopping in every price range. Quick-reference sight and street indices help you orient yourself and get where you need to go.

Customer Reviews:

travel must/NYC.......2007-04-01

A good little handy booklet.It is a must have, with visit to NY.very helpfool and lots of good tips.nice size and texture.

Let's Go Pocket City Guide New York City, 1st Ed.

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Let's Go Pocket City Guide New York City, 1st Ed.
Inc. Let's Go
Manufacturer: St. Martin's Griffin
ProductGroup: Book
Binding: Paperback
ASIN: B000OTIXEM

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John Cabot and Son
David Goodnough
Manufacturer: Troll Communications Llc
ProductGroup: Book
Binding: Paperback

General | Biographies & Memoirs | Subjects | Books
ASIN: 0893751642

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John Cabot and His Son Sebastian
Ronald Syme
Manufacturer: William Morrow
ProductGroup: Book
Binding: Library Binding
Similar Items:

The Vikings (Landmark Books) (Landmark Books)

Columbus

ASIN: 0688318169

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John Cabot And His Son Sebastian
Syme
Manufacturer: William Morrow And Company
ProductGroup: Book
Binding: Hardcover
ASIN: B000T8W894

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John Cabot, The Discoverer Of North America And Sebastian, His Son: A Chapter Of The Maritime History Of England Under The Tudors, 1496-1557
Henry Harrisse
Manufacturer: Kessinger Publishing, LLC
ProductGroup: Book
Binding: Paperback
ASIN: 0548283745

Book Description

This scarce antiquarian book is included in our special Legacy Reprint Series. In the interest of creating a more extensive selection of rare historical book reprints, we have chosen to reproduce this title even though it may possibly have occasional imperfections such as missing and blurred pages, missing text, poor pictures, markings, dark backgrounds and other reproduction issues beyond our control. Because this work is culturally important, we have made it available as a part of our commitment to protecting, preserving and promoting the world's literature.

John Cabot, The Discoverer of North-America and Sebastian his Son; A C

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John Cabot, The Discoverer of North-America and Sebastian his Son; A C
Henry HARRISSE
Manufacturer: see notes for publisher info
ProductGroup: Book
Binding: Hardcover
ASIN: B000MXF6R2

John Cabot: The Discoverer of North American & Sebastian His Son

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John Cabot: The Discoverer of North American & Sebastian His Son
Henry Harisse
Manufacturer: Argosy Antiquarian Ltd
ProductGroup: Book
Binding: Hardcover
ASIN: 0872660133

The discovery of America by John Cabot and his son Sebastion ;: The voyage of discovery from Bristol described in verse

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The discovery of America by John Cabot and his son Sebastion ;: The voyage of discovery from Bristol described in verse
Charles Challenger
Manufacturer: Arthur H. Stockwell, Ltd
ProductGroup: Book
Binding: Unknown Binding
ASIN: B00088EGG8

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John Cabot and His Son Sebastian

Manufacturer: William Morrow & Company
ProductGroup: Book
Binding: Hardcover
ASIN: B000GSID96

Book Description

FusionBranding: How to Forge Your Brand for the Future by brand futurist Nick Wreden represents a fresh look at branding imperatives, especially for companies selling to other businesses. Core principles of FusionBranding are illustrated with numerous case studies. Each chapter includes a FutureView, which looks at branding in 2005 and beyond, Takeaways, in-depth questions that can help apply FusionBranding principles, and Resources that features books and Web sites about FusionBranding principles.

Customer Reviews:

Heartland Review: "A Must Read".......2003-09-02

FusionBranding is a textbook look into the future of business branding.Written by a branding futurist, this book can be read on several levels,depending on how deep the reader wants to dig into the subject. The author points out that branding has become increasingly important, while at the same time, increasingly more difficult to generate. Fusion branding is not about products in isolation, but the whole sales and support infrastructuregoing beyond the bounds of the company to these pipeline and even to the customers' reactions to the company's products and their support infrastructure.

This is a must read for business students and entrepreneurs. It is cogent and complete. It emphasizes the customer viewpoint interactions with them. We rated this book four hearts.
-- Bob Spears
Heartland Reviews

Review from "Brand Republic".......2003-07-06

I'm sure Nick Wreden's new text 'Fusion Branding: How to Forge Your Brand for the Future' will stir up considerable feeling in the branding community, writes Ian McGregor, creative director at Proximity London.

There is nothing radical in his central premise that successful businesses of the future must focus on the nurturing of customer relationships. The contention will arise from how relationships are nurtured.

As the title suggests, Wreden forecasts that successful brands of the future will have moved away from dated branding tactics and base their strategies on personalising their relationship with the customer.

Wreden writes: "A brand's power doesn't stem from the number of ads or press releases. It derives from an emotional, even mystical, attachment between a purchaser and a company... a brand is a multidimensional accumulation of positive experiences resulting from performance, usability, value and the recognition of peers. Brand building is based on what's always been important. Trust. Commitment. Loyalty. Respect. Satisfaction. In a word, a brand represents a bond."

What may be difficult for some readers to accept are Wreden's 10 core principles that, he says, represent the new face of branding. These principles are mainly concerned with pursuing operational excellence and accountability. Herein lies the contention; there is very little credence given to the role of establishing the personality of a brand -- normally the remit of Branding consultants, marketing departments and advertising agencies. Wreden's core principle number one is: "Brands are built by organisations and supply chains, not by marketing departments". Hmmm. I've always thought that to create a bond with the customer a brand must clearly communicate its values and benefits and that marketing departments have a hand in that.

Wreden uses a wealth of examples to illustrate his ideas, which make this text all the more engaging and thought provoking. His understanding of the issues and his perspective on the role of new media adds an interesting angle. The book is finely structured, presents compelling arguments and summarises each chapter with a useful "Takeout" section of questions for consideration. It will make interesting reading for anyone charged with enhancing or maintaining the corporate bottom line in sales and market share.

A small gripe, however, would be that some of the brands used as examples in the book, lend an overtly American viewpoint that contradict Wreden's core principle eight: "Brands require an international perspective". He states "See Buick, think safety". Well, not from where I'm sitting Mr Wreden, for me it's "See Buick, think gas guzzler".

An excellent resource........2003-06-27

This book offers a lot of insight into the future of successful business. It contains invaluable suggestions and advice for both existing companies as well as new businesses. This is one of the few books that are written with a focus on the future, providing the reader with numerous innovative ideas and strategies. This guide will undoubtfully be useful to businessmen and students alike. Highly recommended!

Customer equity is king in branding.......2003-06-11

How do you turn a small business into big business?

Answers vary from hiring great talent to inspiring innovation to superlative customer service. While all those factors play a vital role in growth, this book argues that the key force in propelling start-ups from bedrooms to boardrooms is customer equity.

According to Wreden, customer equity is "the value that a customer brings to an organization in terms of sales, profits and intangibles, like referral sales, over the lifetime of a relationship." Customer equity is built on the premise that existing customers are much more valuable than new customers.

Everyone knows that existing customers are most valuable, yet few firms follow through with actions. About 80%-90% of sales and marketing budgets are devoted to customer acquisition, not retention. According to the consulting firm Bain & Co., fewer than 20% of firms track retention.

FusionBranding argues that focusing a business on customer equity pays multiple dividends. First, it increases branding and other accountability by, for example, pinpointing whether marketing campaigns are generating short-term sales without creating long-term customer value. Customer equity also focuses an organization on retention, especially if sales and other compensation are tied to that benchmark. Loyal customers lead to word-of-mouth, the most effective form of branding. Finally, and most important, loyal customers are more profitable. FusionBranding cites well-publicized studies that indicate that a retention increase of only 5% results in a lifetime profit increase of 95%.

Branding is important even for small firms. But too many firms see branding only from the perspective of advertising and public relations. (As an advertising and PR agency executive, I run into this perspective all the time.) While ads and PR are absolutely essential to branding in the mass economy, Wreden believes they are less important in today's customer economy. Because customers - not companies - define brands today, he argues that better branding and other paybacks come from emphasizing customer equity, accountability and operational excellence running from the supply chain to the customer.

Accountability starts with benchmarks that are clearly measureable, not intangibles like "creativity," "awareness" or even satisfaction. The most crucial benchmark is customer equity, but other benchmarks can include responsiveness, percent of revenue from new products and even employee retention. Benchmarks must also be from the customer's perspective. This is part of what Wreden calls "doing business on customer terms." In short, it's not about the ad featuring my company and my products but about the relationship my company fosters with you.

Wreden believes the coming demand economy will spark another wave in branding. Then, the emphasis will be on immediacy, reach and personalization. Immediacy places an even premium on responsiveness. Companies will be able to reach customers through a variety of media, but have to be prepared for customers to reach them at all times, and have to be prepared for accuracy and completeness during each contact. Almost all products will be personalized in the demand economy.

Interestingly, he also examines the challenges of the demand economy, such as dynamic pricing. Unlike other marketing books, which dismiss pricing with a standardized comment about "brands enable premium pricing," FusionBranding devotes attention to pricing techniques and their relationship to customer value. Dynamic pricing, where prices change in real-time according to supply and demand, will present a lot of challenges to businesses seeking to understand all their process costs as well as current market conditions.

Most branding books have little relevance to small businesses, especially those involved in selling to other businesses, because the authors focus on large consumer firms with big budgets. But Wreden has purposely oriented his book toward the practicalities of business, such as ensuring an effective distribution channel and incorporating the right technologies. At almost 400 pages, FusionBranding is not a quick read, but it is most definitely a worthwhile one for any small business that wants to be a bigger business which means everyone.

Great resource.......2003-06-10

I knew nothing about branding or advertising before reading FUSION BRANDING. Further research has shown me what a great resource Fusion Branding is for anyone who wishes to understand these topics. It was interesting and thought provoking, yet easy to read. Having had very little knowledge on which to base an opinion, I did not realize Fusion Branding's true value until after I had read several more books on similar topics. Nick Wreden really understands which elements are essential for creating a successful brand and inspiring a faithful customer. I'm looking forward to his next book!

Book Description

Here is detailed advice on selecting species, pairing fishes, protecting both fish eggs and the young from predators and disease, and much more. Aquarium hobbyists improve their skills by studying the clearly captioned, step-by-step, full-color photos on every page of Tankmaster Books. These books. show—rather than merely tell—how to maintain colorful and interesting fish tanks, with every page literally filled with photos and other illustrations. All have detailed and instructive captions. Each book focuses on a different aspect of either freshwater or marine aquarium maintenance, and explains everything from fish and plant varieties to bubblers, filters, and other aquarium accessories. More than 200 illustrations in each book.

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For the wild orchid lover

Orchids of Europe, North Africa and the Middle East
Pierre Delforge
Manufacturer: Timber Press, Incorporated
ProductGroup: Book
Binding: Hardcover

Orchids | Flowers | Gardening & Horticulture | Home & Garden | Subjects | Books
General | Gardening & Horticulture | Home & Garden | Subjects | Books
Flowers | Plants | Biological Sciences | Science | Subjects | Books
All Titles | Qualifying Textbooks - Fall 2007 | Stores | Books
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Angraecoid Orchids: Species from the African Region

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Complete Guide to Native Orchids of Australia: Including the Island Territories

ASIN: 0881927546

Book Description

This comprehensive field guide covers the identification, biology, and conservation of more than 520 species of orchid found in Europe, North Africa, and the Middle East. The detailed text and over 1000 color photographs and line drawings allow specialists, as well as avid botanists and interested tourists, to identify the wild orchids of the region with precision.

Customer Reviews:

For the wild orchid lover.......2007-05-08

This is the best field guide I've found to use in the countryside of the Iberian Peninsula.

A Field Guide to the Orchids of Britain and Europe (Collins Field Guide)

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A Field Guide to the Orchids of Britain and Europe (Collins Field Guide)
John George Williams , Andrew Williams , and Norman Arlott
Manufacturer: Collins
ProductGroup: Book
Binding: Hardcover

Book Description

The legendary television star tells the backstage stories of the classic comedy of Your Show of Shows, Caesar's Hour, and other landmark programs.

It is no exaggeration to say that without Sid Caesar, comedy in America would have been a lot less funny. He was the star and guiding force behind Your Show of Shows and Caesar's Hour, two of the most innovative programs in the Golden Age of Television, and the writers and stars of those shows went on to create the plays, movies, and sitcoms that we now think of as classic American comedy. So many of our greatest comedy writers--Carl Reiner, Mel Brooks, Neil Simon, Larry Gelbart, Woody Allen--were part of Sid Caesar's creative troupe. Sid was a master not only of comedic performance, but also of developing characters that the audience could relate to, finding the humor in ordinary situations rather than through vaudeville-type gags. His was a comedy truly drawn from the human condition.

Caesar's Hours is Sid Caesar 's artistic autobiography, his account of how these great routines were fashioned and performed, and the interactions that gave birth to them. He takes us inside the famed writers' room, the rehearsal studios, and onto the stage itself, where some of the funniest moments in television history came to life. To read his book is to learn why his intelligent and sensitive brand of humor resonates so much with us, even half a century later.

Customer Reviews:

A Pioneer.......2005-05-25

Here is a man that not only made the world laugh, he could poke fun at himself. Sid Caesar set an example for countless comedians to follow. He makes the history of early television come alive. This is a wonderful way to spend a few hours.

HAIL, CAESAR!..........2005-02-27

This is a wonderful memoir that takes the reader down memory lane. As anyone one reading this biography knows, Sid Caesar was one of the foremost comedians of his time. In fact, he was actually ranked the third all time great comedian (after Jackie Gleason and Lucille Ball) by a documentary about the greatest comedians of all time, which documentary was featured on the A & E cable television channel.

I know that my parents used to watch Cid Caesar's ground breaking television program, "Your Show of Shows". I myself was too young to have any recollection of it. I do, however, recall that as a young child, together with my family, I watched his subsequent show in the latter half of the nineteen fifties, "Caesar's Hour". Sid Caesar was the then king of comedy, and he broke trail for many of the comedians that were to follow him. Many of the greatest comedic writers to ever write for television started out writing for his shows. Greats such as Neil Simon, Mel Brooks, Carl Reiner, and Woody Allen were among some of his writers. No wonder that era was heralded as the Golden Age of Television!

In his memoir, Sid Caesar talks only a little about himself on a very personal level. Still, he comes across as an intelligent man who dearly loves his wife of over sixty years. He acknowledges his personal foibles, such as a drinking problem that, at times, threatened to overwhelm him, as well as a never ending quest for creative perfection. This book is not so much about Caesar, the man, but rather about Caesar, the performing artist. Consequently, Sid Caesar the man remains a bit of a mystery. On the other hand, Sid Caesar, the performer, comes vividly to life. This is more of an artistic autobiography rather than a personal one.

He lovingly reminisces about how he got his start on the road to fame and fortune. Born in 1922 in Yonkers, New York, to Jewish immigrants from Poland and Russia, Sid was an accomplished musician who could play the saxophone with the best of them. Having started out as a musician, Sid Caesar would cut his comedic teeth in the borscht belt of the Catskill Mountains. It was there that he would also meet Florence, the love of his life. At the onset of World War II, Sid would play with a number of orchestras in Manhattan, before signing up with the Coast Guard in 1942, and in 1943 he married his beloved Florence.

While in the Coast Guard, Sid became part of a successful revue for the troops, which raised his profile. This propelled him to Hollywood after his discharge from the Coast Guard, where he would become involved in the movie industry, starring in a number of comedies. From there, he would go on to perform for the nightclub circuit on the East Coast. Sid was not a stand-up comedian, but rather, a comedic sketch artist. From there it would be a short trip to Broadway, where Sid would achieve tremendous success in a revue called "Make Mine Manhattan", in which he would turn in an award-winning performance. This would lead him right to television, which was still in its nascent stage, and into the homes and hearts of millions of Americans.

This book is chock full of information on the early days of television, which had more in common with theatre and stage work than with film, as it was live television. Undoubtedly, this factor was responsible for much of the frenetic pace and spontaneity which existed. Today, television is more like film rather than stage work, as very little is shot live. Sid Caesar lovingly lays out for the reader many of his comedic sketches that were his special shtick. He meticulously explains how his comedic routines were fashioned and performed.

He speaks glowingly about his wonderful professional partnership with the late Imogene Coca, the googly-eyed comedienne, with whom he would be in perfect comedic harmony. They would make beautiful music together with their hilarious sketches that parodied slices of life and the human condition. Together, these two would touch a chord among audiences that would forever enshrine them in television history, making them the golden couple of the Golden Age of Television.

This is an engaging artistic biography that will appeal to fans of Sid Caesar and to those with an interest in the early years of television. Those readers who enjoy memoirs and biographies will likewise find this to be a worthwhile and interesting book.

Tells how his routines were fashioned and performed.......2004-05-16

Sid Caesar was the star of Your Show of Shows and Caesar's Hour, two of the most innovative and popular programs in the Age of Television and a creator of some of the greatest comedy writers of his times. This informative autobiography tells how his routines were fashioned and performed, and examines the methods and creations of the writers who made him famous.

A Masterpiece!.......2004-04-03

I wholeheartedly recommend Caesar's Hours. Not only is this book an autobiography, but also an encyclopedia of sorts. Sid eloquently writes of his early years growing up in New York, his numerous tries at breaking into show business, his service to the country during WWII, and finally, his years on 'Your Show of Shows' and 'Caesar's Hour'. Along the way, Sid shares some of his favorite jokes and sketches that he has used during his reign as TV legend.

What makes Sid even more commendable and the book even more facinating, is how Sid gives credit to all those who helped him along the way. While most entertainers take all the credit, Sid carefully notes his comedy writers and fellow actors who, together, are the reason for his and the shows' great success.

I recommend this book to anyone wishing to read about Sid's life, and all those who want to know just how difficult it was to produce a show a week, in an entertainment medium that was in its infancy.

Book Description

This book shows a woman's walk of faith as she encountered trials that shook the foundations of her Christian beliefs. Experiencing The 25th Hour will afford you insight on how to transfer your pain into an awareness of your unfathomable strength, possibilities and opportunities. Beverly has learned the meaning of walking with God in public and private blessings as well as in deep trials. Vonette Z. Bright, Co-Founder, Campus Crusade For Christ, International

Experiencing The 25th Hour speaks into the lives of individuals as they make the hard choices that life presents. Dr. Bishop Ernestine C. Reems Center of Hope Community Church, Oakland, CA

An honest portrayal of a woman's struggle in holding on to God's promises while the life of her son hangs in the balance. Dr. Friedhelm K. Radandt, President Emeritus, The Kings College, NYC

Customer Reviews:

Empowering.......2005-09-20

After reading this book I was empowered to go forth and discover the purpose God has for my life. This book is wonderful and you cannot read it and remain the same. It is life changing.

Poignant.......2005-08-25

This book is a very poignant account of a personal life experience that affirms ones faith in God. It stimulated my faith and reminded me that God IS omnipotent and that the real life challenges he allows us to experience, although it sometimes causes our faith to waver, the demonstration of his miraculous power lets us declare a testimony of victory.

Encouraging!.......2005-08-18

This book will help you to be encouraged, especially when GOD makes a promise to you. HE does not forget! This book is an easy read and you feel as though you are with the author as she deals with the trials of the birth of her only son. Excellant!

encouraging.......2005-07-15

this book encouraged me when I was at a low point in my life. It gave me hope to know that I can make it inspite of my challenges. It helped me to believe!

Julius Caesar (SparkNotes 1 Hour Shakespeare) (SparkNotes 1 Hour Shakespeare)

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Julius Caesar (SparkNotes 1 Hour Shakespeare) (SparkNotes 1 Hour Shakespeare)
SparkNotes
Manufacturer: SparkNotes
ProductGroup: Book
Binding: Paperback

Study Guides | Reference | Subjects | Books
ASIN: 1411404491

Caesar Rodney's ride, (Dramatic hours in revolutionary history)

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Caesar Rodney's ride, (Dramatic hours in revolutionary history)
Henry Fisk Carlton
Manufacturer: Bureau of publications, Teachers college, Columbia university
ProductGroup: Book
Binding: Unknown Binding

Customer Reviews:

A wonderful book about a wonderful Irish woman's life........1998-12-12

This is a wonderful book if you are interest in Irish art or history, or the role for a strong, independent, single woman in early 20th century Ireland. Mainie Jellett is a now obscure Irish artist who was an advocate of the abstract cubist movement, a movement which quickly fell out of favour with the rise of Picasso. But she left her mark on Irish art.

Mainie Jellett and the Modern Movement in Ireland.

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Mainie Jellett and the Modern Movement in Ireland.
Bruce Arnold
Manufacturer: Publisher Unknown
ProductGroup: Book
Binding: Hardcover
ASIN: B000UFVR2A

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Mainie Jellett and the Modern Movement in Ireland.
Bruce. ARNOLD
Manufacturer: Yale University Press
ProductGroup: Book
Binding: Paperback
ASIN: B000ORZWG6

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Mainie Jellett and the Modern Movement in Ireland.

Manufacturer: 1991
ProductGroup: Book
Binding: Hardcover
ASIN: B000IBNGZW

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