Armenia Business and Industrial Directory (Us Regional Investment & Business Library)

Book Description

Export-import opportunities, local industrial companies, government and business contacts, strategic and practical information for conducting business and more. . .

Armenia Industrial and Business Directory

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Armenia Industrial and Business Directory
USA IBP
Manufacturer: International Business Publications, USA
ProductGroup: Book
Binding: Paperback

General | Business & Investing | Subjects | Books

General | International | Business & Investing | Subjects | Books
ASIN: 0739707000

Book Description

Strategic industrial, investment, and business contacts for conducting export-import and investment activity in the country. Strategic and practical economic and business information. Updated annually

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Working Papers for Use with Financial Accounting a Business Perspective (Seventh Edition)
Roger H., Edwards, James Don Hermanson
Manufacturer: Richard D Irwin
ProductGroup: Book
Binding: Paperback
ASIN: B000OG3KAW

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Working Papers for Use With Financial Accounting: A Business Perspective
Roger H. Hermanson , and James Don Edwards
Manufacturer: Richard D Irwin
ProductGroup: Book
Binding: Paperback

General | Business & Investing | Subjects | Books
Financial | Accounting | Industries & Professions | Business & Investing | Subjects | Books
ASIN: 0256132321

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Essential reading

Still the Best Marketing Book on the Market

Must Read Book

Great content and practical advice

You should read this if you are serious about marketing

Counterintuitive Marketing: Achieve Great Results Using Uncommon Sense
Kevin J. Clancy , and Peter C. Krieg
Manufacturer: Free Press
ProductGroup: Book
Binding: Hardcover

Strategy & Competition | Management & Leadership | Business & Investing | Subjects | Books
Management | Management & Leadership | Business & Investing | Subjects | Books
General | Business & Investing | Subjects | Books
Advertising | Marketing & Sales | Business & Investing | Subjects | Books
General | Marketing | Marketing & Sales | Business & Investing | Subjects | Books
Management | Sales & Selling | Marketing & Sales | Business & Investing | Subjects | Books
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Marketing Myths That Are Killing Business: The Cure for Death Wish Marketing

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Your Gut is Still Not Smarter Than Your Head : How Disciplined, Fact-Based Marketing Can Drive Extraordinary Growth & Profits

ASIN: 0684855550

Book Description

Why does American business seem to sputter along where it ought to thrive? What is the source of the current plague of downsizing, disappearing companies, dot-com crashes, and here-today-gone-tomorrow advertising campaigns? Why do more products flop than ever before? Marketing experts Kevin J. Clancy and Peter C. Krieg have the answers.

In Counterintuitive Marketing, Clancy and Krieg trace the high rate of business failure back to bad marketing strategy, and the even worse implementation of that strategy. Excess testosterone, they argue, compels senior managers to make decisions intuitively, instinctively, quickly, and, unfortunately, disastrously.

In this informative and enlightening book, Clancy and Krieg confront these "over-and-over-again" marketers, who don't have time to do it right the first time, but endless time and a company bankroll to do it wrong over and over again. The authors draw from their decades of consumer and business-to-business marketing experience to describe the intuitive decision-making practices that permeate business today, and demonstrate how these practices lead to disappointing performance.

Chapter by chapter, Counterintuitive Marketing contrasts how marketing decisions are made today with how they should be made. The authors give equal treatment to targeting, positioning, product development, pricing, customer service, e-commerce, marketing planning, implementation, and more as they present counterintuitive ideas for building and introducing blockbuster marketing programs.

Readers will discover in this iconoclastic treasure chest hundreds of penetrating insights that have enabled the authors' firm, Copernicus, to transform companies and become a "brand guardian" to the Fortune 500 and emerging businesses around the world. The tools to create exceptional marketing programs really do exist, and they are all here in Counterintuitive Marketing, the ultimate practical guide for any company of any size.

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More and more companies are discovering that while it is possible to increase profits by cutting costs, it is not possible to downsize a business and still grow. Convinced that marketing new and existing goods or services is the least risky way for any company to expand, Kevin J. Clancy and Peter C. Krieg -- who head Copernicus, one of the world's leading research and consulting organizations -- give managers both the theoretical framework for a strategically integrated marketing approach and the tools they will need to build marketing plans that work. In Counterintuitive Marketing Clancy and Krieg: -- Explain why it is essential to forge a vital link between strategic planning and marketing -- a link missing in too many businesses -- Reveal how technological advances can make a critical difference in targeting, positioning, advertising, new product development, and pricing. -- Show the difference between marketing plans based on science and those based on tradition -- and explain how to best develop and test marketing ideas -- Provide a two-page marketing questionnaire that every marketing department can use to keep on track. Their book will be required reading for every successful marketing manager.

Customer Reviews:

Essential reading.......2006-07-05

Full of good ideas, provokations, insights, this is another great book from Clancy et al. I'd recommend a full set of their books to anyone, not a dud among them.

For more of a similar vein try:
- Marketing and the Bottom Line (ISBN: 0273661949)
- Marketing Payback (ISBN: 0273688847)

Still the Best Marketing Book on the Market.......2004-07-22

The binding is falling apart and I've highlighted so many pages that my copy seems to glow in the dark, but there's no mistaking the value of this book. Counterintuitive Marketing continues to be THE best marketing book available today, bar none. Why? Because while it debunks many of the myths surrounding the marketing industry with crystal clarity, it also gives specific details on how to make your marketing better. This is not an armchair read (although it moves pretty quickly). If you're serious about marketing or if you aren't getting the performance you or your bosses are expecting, then read this book. It's an eye opener.

Must Read Book.......2004-07-14

The first half of Kevin Clancy's recent book, Counter-Intuitive Marketing, is the best marketing book I've read. Period. The second half will fly a thousand feet over the head of most marketing practitioners, and can only be enjoyed by dyed-in-the-wool marketing researchers. It doesn't matter. The bottom line is these counter-intuitive concepts will probably change the way you plan and implement your marketing programs. I enthusiastically recommend this book to everyone involved with business-to-business marketing and advertising.

Bob Lamons
Columnist
Marketing News Magazine

Great content and practical advice.......2004-04-29

I just read Clancy and Krieg's Counterintuitive Marketing and it was amazing. Loaded with content, solid research and practical advice. It teaches stuff about marketing I never learned in my NYU MBA program. I strongly recommend it. Then I read the screed (AKA review) by "Chanali from Asia." Who is this guy and has he worked for even a day in the real
world?

You should read this if you are serious about marketing.......2004-04-22

Counterintuitive marketing was an amazing book. I learned more about marketing and the decision-making tools that are available today from this book than I did in my MBA classes. If you are a serious marketing person, you need to read this book.

It's not BS--this is the way the smartest people in marketing make decisions. People who cling to outdated ways of thinking and are afraid of change probably won't like this book. The only way to make better decisions about marketing is to take the time to understand your customers. This requires research.

People who skim a few chapters, will miss important ideas. For instance, the authors explain how to use focus groups correctly--as a starting point in the research process. They never say don't use them, they say don't use them to make multi-million dollar decisions. That anyone in this day and age is basing a critical decision on the opinions of 6-8 people is crazy.

This book is the future of marketing. Anyone who says otherwise just doesn't get it.

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A Study in Tragicomedy.......2000-10-01

Exhausted by his fame as the composer of such masterpieces as "The Barber of Seville", "William Tell", "L'Italiana in Algieri", "La Cenerentola", "Semiramide", and "La Gazza Ladra", Gioacchino Rossini (1792-1868) retired from the operatic stage at the age of 37. His renowned, exuberant wit and personal charm served only to mask a much darker persona, that of a neurotic, highly sensitive and depressed genius who, at the height of his acclaim and popularity, renounced an active musical career and retreated into a life of rest and privacy.

Noted English author and music critic Francis Toye has provided a highly readable and unusually balanced account of the tragic comedy which was Rossini's life and personality. This compassionate but objective biography presents a clear, fair- minded evaluation of every aspect of the composer's life: his background and childhood, his career, his marriages, and the nature of his musical genius. The book goes into painstaking detail concerning the reasons behind Rossini's Great Renunciation, and the years of physical and mental illness that followed.

Long considered the definitive biography in English, this book takes great pains to dispel old misconceptions about the enigmatic composer, whose natural facility may have rivaled that of Mozart and Bach, and whose music sparkles with a wit, spontaneity and brilliance found in the work of few others. Toye's volume is a genuine pleasure to read, and may serve to greatly stimulate the reader's interest in the composer and his music.

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Raoul Wallenberg:A Hero Allowed To Slip Through a Russian Sewer Grate.......2006-02-23

John Bierman's terrifically tragic Wallenberg biography,'Righteous Gentile' is divided into two parts;the first 119 pages lead up to his kidnapping by the Russians on
January 17,1945.The last 97 pages deal with the world's apathy in securing his release from the Gulag.Thousands of Jews and some non-Jews owe their lives to Wallenberg's intervention on
"behalf of the Swedish government"-which dealt with the Wallenberg kidnapping issue as buroucracies tend to do.Bierman's Wallenberg book was published in 1981-and there were credible reports that Wallenberg was still vegetating in the Soviet prison system.The sin of allowing this to happen-is beyond unforgivable.

Sweden's greatest samaritan.......2003-05-22

A five star book about a five star hero.

The second world war threw-up some gigantic figures but ironically Raoul Wallenberg from neutral Sweden towers over all the rest.

Like the Good Samaritan he didn't pass on by but instead left his safe homeland to assist others by putting himself in danger day after day in the inferno that was Hungary during the dreadful days of 1944-45.

The man who saved a 100,000 jews from the clutches of Adolf Eichmann, the SS, and the Hungarian facists, the Arrow Cross ultimately fell foul of the Russian 'liberators.' He was never seen again as a free man after being taken into 'protective custody' by the Reds on 17 January 1945.

I read John Bierman's excellent book some 20 years ago and he charts the extraordinary crusade of his subject with a deft touch.

This is a book that will both inspire you, with Wallenberg's humanity and courage, and anger you that such a man could lose his liberty after fighting so hard for the freedom and safety of others.

In the pantheon of heroes Raoul Wallenberg-the righteous gentile-would have to be at the very top

fitting tribute to a great hero.......2002-01-02

Raoul Wallenberg was a Swedish aristocrat who managed to save thousands of Hungarian Jews from the gas chambers in the closing months of 1944. His relief agency in Budapest issued bogus Swedish passports to as many Jews as possible. By dint of his commanding personality, his ingenuity, and his talent for pulling the wool over the eyes of dimwitted Nazi functionaries, he contrived to convince the German and Hungarian authorities to respect these entirely extralegal documents. In mid-January 1945, he was summoned to the Soviet embassy in newly-"liberated" Budapest, and he was never seen again.

This is a great and inspiring story, and "Righteous Gentile" does justice to it. Bierman doesn't really succeed in explaining the origins of the idealism that led Wallenberg to volunteer for this job in the first place, but probably nobody could. What he does show is the skill and energy with which Wallenberg executed the task assigned to him. Actually "skill and energy" are ludicrously inadequate terms. Wallenberg not only distributed his passports, he tirelessly roamed around pulling Jews out of death marches and off trains bound for Auschwitz, he bossed Nazi thugs around in impeccable Hochdeutsch (and they listened), and he confronted Adolf Eichmann himself, all the while taking the most extraordinary risks. I can't say that Wallenberg was the greatest hero in recorded history, since I'm not familiar with all of it; suffice to say that he is by a very large margin the greatest hero I've ever read of, in fiction or history, and it is an inspiring and hopeful fact that someone like him ever existed. I am grateful to John Bierman for bringing this figure to such luminous and memorable life.

The only problem I have with the book is that half of it consists of speculations and rumor-cataloguing to the effect that Wallenberg was alive in the Gulag until about 1980. I believe that most authorities now think he was murdered by the Soviets long before this, perhaps after they failed to recruit him for espionage. This part of the book is therefore something of an anachronism. However, it doesn't detract from the general value of the book, which should be required reading for everybody, period.

An Inspiring Book.......2001-11-12

I read this book about 1982. I used to work the night shift at a hospital and on Sunday mornings, I recall listening to a Sunday Morning NPR talk show. One morning, Howard Cosel interviewed the author of Righteous Gentile. I was completely fascinated by this story that I had never heard. Howard was masterful in his interview and I was so taken that I immediately purchased the book and read it. It is riveting and I could not put it down until I had consumed it all. I am always in amazed wonderment at ordinary people who perform extraordinary acts under dire conditions. Wallenberg was such a man. The story is, of course, a tragedy of Shakespearean proportions, as Wallenberg disappears into the Russian Gulag. I irony of his imprisonment in the Gulag after having saved so many Jews from their fate in the Holocost. It is one of those books that is uplifting because it reminds us of both the good and evil that humans are capable of.

Raoul Wallenberg: Missing Diplomat (History's Mysteries)

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Raoul Wallenberg: Missing Diplomat (History's Mysteries)
Anita Larsen
Manufacturer: Crestwood House
ProductGroup: Book
Binding: Library Binding

General | Biographies & Memoirs | Subjects | Books

Jewish | Ethnic & National | Biographies & Memoirs | Subjects | Books

Europe | History & Historical Fiction | Children's Books | Subjects | Books

General | History & Historical Fiction | Children's Books | Subjects | Books

Mystery & Wonders | Science, Nature & How It Works | Children's Books | Subjects | Books

Curiosities & Wonders | Fun Facts | Reference | Subjects | Books

Holocaust | History & Historical Fiction | Teens | Subjects | Books
ASIN: 0896866165

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Live Rich, Die Broke: A Radical Seven-part Plan To Increase Your Net Worth And Afford You The Lifestyle Of Your Dreams
Stephen M. Pollan
Manufacturer: Rodale Press
ProductGroup: Book
Binding: Hardcover

General | Business & Investing | Subjects | Books
Financial Planning | Personal Finance | Business & Investing | Subjects | Books
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ASIN: 1594860165

Book Description

Enter the cockpit and become a co-pilot with a WWII straffer bomber-pilot attacking at 20 feet. In route to the target share his fear and agony. When attack time comes observe that his mental concentration consumes his fear as he fights with 8 machine guns while bombing and maneuvering. Intelligence is his ultimate weapon. An inferno of the target is the result. Departing the target, he fights 10 Jap fighter planes in an hour-long battle. When you reach home base you will say: "I never want to relive that horrendous ordeal". But wait! Your pilot must attack again the next day. So order the book and translate the words into real life drama!

Customer Reviews:

Incredible Valor.......2007-01-11

I couldn't put the book down! It is almost unimaginable the narration Garrett Middlebrook shares in this book of incredible stories taken from his personal journals, written during his tour of duty in the South Pacific during WWII. One of America's unbelievably tenacious and youthful pilots, at the age of 23, he heroically flies his plane against all odds, with a youthful crew, some in their teens, to defend and protect the freedom of America against a relentless and unmerciful enemy, and in riveting detail he puts you in the seat of his B-25 Stafer to experience the pressure, fear and tragedy of war. It will absolutely mesmerize you.

If you liked Chickenhawk by Robert Mason, you'll love this!.......2005-06-11

Garrett Middlebrook has written a detailed, gut-wrenching tale of the amazing feats of his B-25 strafer unit and their long and dangerous missions over New Guinea in 1942 and 1943, before Guadalcanal! The heroism of these men, flying under dangerous conditions with battered equipment, is simply remarkable. Middlebrook does not tell you this, however. He shows it and you feel like you are in the plane with him.

Book Description

When you run a fund-raising event, there is always a risk that you and your organization could lose rather than make money. In most cases, proper planning and organizing can minimize the risk. In this book, The Chairpersons Guide, Seven Steps to Coordinating Non-Profit and Church Organizations Fund-Raising Events, the author guides the reader through all the critical phases of running a fund-raising event which includes Planning, Organizing, Developing, Marketing, Running, Measuring and Assessing.

If you have taken on the challenge and responsibilities of chairing an event, this book is a must read! Developed from over 30 years of personal fund-raising experiences and utilizing common industrial engineering tools used in industry, Ron Urbanczyk guides you through the fundraising process Step by Step. Every Church group, Legion Post, Volunteer Fire Company, Benevolent Society and Non-Profit Organization should have a copy of this book in their reference library.

Customer Reviews:

Not very useful.......2007-05-18

I could have learned all the information, in this book, in one conversation with someone that had run a fundraiser or from notes on the internet.

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The Getting Started, Deal Analysis Basics, Achieving Goals for Oregon Real Estate Investing
J Bowman J Orr
Manufacturer: How To Earn, LLC
ProductGroup: Book
Binding: Audio CD
ASIN: B000XMWWWO

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The Getting Started, Deal Analysis Basics, Calls With Sellers for Oregon Real Estate Investing
J Bowman J Orr
Manufacturer: How To Earn, LLC
ProductGroup: Book
Binding: Audio CD
ASIN: B000XMVC2A

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The Getting Started, Deal Analysis Basics, Career Options for Oregon Real Estate Investing
J Bowman J Orr
Manufacturer: How To Earn, LLC
ProductGroup: Book
Binding: Audio CD
ASIN: B000XMWX7I

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The Getting Started, Deal Analysis Basics, Financing for Oregon Real Estate Investing
J Bowman J Orr
Manufacturer: How To Earn, LLC
ProductGroup: Book
Binding: Audio CD
ASIN: B000XMYNOY

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The Getting Started, Deal Analysis Basics, Lead Management for Oregon Real Estate Investing
J Bowman J Orr
Manufacturer: How To Earn, LLC
ProductGroup: Book
Binding: Audio CD
ASIN: B000XN2J5S

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The Getting Started, Deal Analysis Basics, Motivated Seller Goals for Oregon Real Estate Investing
J Bowman J Orr
Manufacturer: How To Earn, LLC
ProductGroup: Book
Binding: Audio CD
ASIN: B000XMYMD6

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The Getting Started, Mentors, Deal Analysis Basics for Oregon Real Estate Investing
J Bowman J Orr
Manufacturer: How To Earn, LLC
ProductGroup: Book
Binding: Audio CD
ASIN: B000XKXLWG

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Basic real estate law in Oregon
Harvey C Barragar
Manufacturer: National Business Institute
ProductGroup: Book
Binding: Unknown Binding

General | Real Estate | Business & Investing | Subjects | Books
ASIN: B0006OYKQA

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Oregon Real Estate Basics
Dearborn Real Estate
Manufacturer: Dearborn Trade
ProductGroup: Book
Binding: Paperback

General | Business & Investing | Subjects | Books
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Real Estate | Practical Guides | Law | Subjects | Books
ASIN: 0793158346

Book Description

In Two Volumes.

Wagner And His Works V2: The Story Of His Life With Critical Comments

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Wagner And His Works V2: The Story Of His Life With Critical Comments
Henry T. Finck
Manufacturer: Kessinger Publishing, LLC
ProductGroup: Book
Binding: Paperback
ASIN: 1428639756

Book Description

In Two Volumes.

Wagner and His Works, the Story of His Life, with Critical Comments

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Wagner and His Works, the Story of His Life, with Critical Comments
Henry T. Finck
Manufacturer: Scribner's
ProductGroup: Book
Binding: Hardcover
ASIN: B000X6HI9W

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Wagner And His Works: The Story Of His Life With Critical Comments
Henry Theophilus Finck
Manufacturer: University Press of the Pacific
ProductGroup: Book
Binding: Paperback

General | Biographies & Memoirs | Subjects | Books

Memoirs | Biographies & Memoirs | Subjects | Books
ASIN: 1410216284

Book Description

A lively and provocative study of the great composer and his works. Mr. Finck's established reputation as a musical scholar, thorough familiarity with Wagner literature, and interesting style, give his book a marked and permanent value. It is the result of many years' special study, and is both a full review of Wagner's life, the dramatic episodes of which are treated with unusual fullness, and a summary and critical analysis of the musical and poetic contents of his writings, rich in anecdote and apposite quotation.

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WAGNER And His WORKS. The Story of His Life with Critical Comments.
Margaret]. Finck, Henry T. [Armstrong
Manufacturer: Charles Scribner's Sons,
ProductGroup: Book
Binding: Hardcover
ASIN: B000MZ8YFQ

Wagner and His Works: the story of His Life with Critical Comments (complete in 2 volumes)

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Wagner and His Works: the story of His Life with Critical Comments (complete in 2 volumes)
henry T. Finck
Manufacturer: Haskell House Publishers
ProductGroup: Book
Binding: Hardcover
ASIN: B000H14QIO

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