Dallas Investment and Business Guide (Us Regional Investment & Business Library)

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Ultimate investment and business guide for conducting business in the city. Business, investment and export-import opportunities. City economy, government structure, mineral resources, technology, government, political and business contacts and more...

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This digital document is a journal article from Environmental Science and Policy, published by Elsevier in 2006. The article is delivered in HTML format and is available in your Amazon.com Media Library immediately after purchase. You can view it with any web browser.

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Landscapes in the Mediterranean have undergone many significant changes in the last centuries. 'Traditional' Mediterranean agricultural landscapes with features such as dry stonewalls and terraces are connected with the agricultural roots of most modern Mediterranean societies. Today, these characteristics are in decline when they are not destroyed, due to the changes in the land use management systems of the last 150 years, caused by developments in production and social structure. In this paper, the dynamics of the changes are examined on a specific Greek island. Lesvos, which has an economic and landscape history typical of many Mediterranean cases. Their economic development based on agriculture and food processing created a landscape with terraces and stonewalls, which is nowadays considered 'traditional'. After some major political, economic and technological developments had reduced the competitiveness of Lesvos's economy, population declined and landscape characteristics were degraded. The examination of these changes with a descriptive model of landscape transformation offers some insight in the dynamics of landscapes and their characteristics in the Mediterranean today for present and future developments.

Simulating the fate of an oil spill near coastal zones: the case of a spill (from a power plant) at the Greek Island of Lesvos [An article from: Environmental Modelling and Software]

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Simulating the fate of an oil spill near coastal zones: the case of a spill (from a power plant) at the Greek Island of Lesvos [An article from: Environmental Modelling and Software]
J. Papadimitrakis , M. Psaltaki , M. Christolis , and Mar
Manufacturer: Elsevier
ProductGroup: Book
Binding: Digital
ASIN: B000RR80MG

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This digital document is a journal article from Environmental Modelling and Software, published by Elsevier in . The article is delivered in HTML format and is available in your Amazon.com Media Library immediately after purchase. You can view it with any web browser.

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This paper presents a deterministic mathematical model, which simulates the time-dependent behavior of an oil spill near coastal zones. The model solves the full set of partial-differential equations that govern transient, two-phase, turbulent flow and heat/mass transfer phenomena. It is used for predicting the consequences of hypothetical oil spills that could occur near a coastal area of great natural beauty and tourist attraction, at the island of Lesvos in Greece. The model generates a 3-D hydrodynamic field, under the influence of atmospheric and/or other external forcing, which in turn drives the spill at sea. It has also incorporated a few weathering mechanisms that determine the fate of the spill, as: spill spreading, dissolution, hydrodynamic dispersion and turbulent diffusion. It is noted, however, that the model has a general structure that can accommodate most of the remaining weathering processes (enumerated below) deemed necessary.

Soil erosion as a driver of land-use change [An article from: Agriculture, Ecosystems and Environment]

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Soil erosion as a driver of land-use change [An article from: Agriculture, Ecosystems and Environment]
M.M. Bakker , G. Govers , C. Kosmas , V. Vanacker , and Oo
Manufacturer: Elsevier
ProductGroup: Book
Binding: Digital
ASIN: B000RR1P6O

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This digital document is a journal article from Agriculture, Ecosystems and Environment, published by Elsevier in 2005. The article is delivered in HTML format and is available in your Amazon.com Media Library immediately after purchase. You can view it with any web browser.

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Although much research has been carried out on the crop productivity response to soil erosion, little is known about the role of soil erosion as a driver of land-use change. Given, however, the some-times large erosion-induced reductions in crop yields, it appears likely that erosion has a strong impact on land-use. Abandonment of arable land due to declining productivity is a land-use change that may result from soil erosion. To test this hypothesis, the western part of Lesvos, Greece, was chosen as a case study area. Lesvos has experienced accelerated erosion on marginal soils over the last century during which important land-use changes have taken place. Of the 3211ha that were under cereals in 1886, 53% (1711ha) was converted to rangeland (only used for extensive grazing) by the mid-20th century. At the same time, however, cereals partly returned to neighbouring areas that were previously rangeland, implying that certain processes at the local scale resulted in land becoming unsuitable in one place and (relatively) more suitable in other places. In order to identify the relationship between these land-use changes and the occurrence of soil erosion, erosion was modelled backwards for the period 1886-1996 and soil depths reconstructed for the time when the land-use was assumed to have changed (the mid-1950s). A logistic regression was performed with soil depth, erosion and slope as explanatory variables and land-use change as the response variable. Abandonment/reallocation of cereals was found to be fairly well predicted by slope and soil depth. Path analysis showed erosion to be an important driver for the abandonment and reallocation of cereals, although next to slope and soil depth it has little additional predictive value. Based on the logistic model, it is anticipated that cereal cultivation in western Lesvos will probably be abandoned in the near future.

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Inflation Accounting: Reporting of General and Specific Price Changes
Robert Bloom , and Araya Debessay
Manufacturer: Praeger Publishers
ProductGroup: Book
Binding: Hardcover

Financial | Accounting | Industries & Professions | Business & Investing | Subjects | Books
ASIN: 0275911306

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Inflation Accounting provides a conceptual and pragmatic framework to examine the debate on accounting for price changes. Traces the evolution of thought on accounting for changing prices, both in the U.S. and abroad.

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One of the most influential men in nineteenth-century America, Horace Greeley is remembered not only as the editor and publisher of the New York Tribune but also for his contribution to the profession of journalism, for his role in the nomination and election of presidential candidates; for his work toward a homestead law, and for the impact his voice had on the abolition of slavery. This bio-bibliography provides a useful guide to the literature on Greeley. Beginning with a brief chronology of Greeley's life and a biographical sketch, the book then provides annotated entries, arranged chronologically and divided into two major sections: works by Greeley and works about Greeley. The first section on Greeley's own work includes chapters on his books and other published materials, other sources of Greeley writings, newspaper and printing establishments associated with him, and articles in periodicals. The second section includes chapters on biographical works and memorials to Greeley, other books useful to the study of Greeley, reference works and other edited materials, articles in periodicals, theses, manuscript collections with Greeley material, and government documents. The book also includes author and subject indexes. A useful guide for scholars, the volume will also be of interest to anyone wanting to learn more about Greeley.

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This is a book about everyday Nova Scotains who have had an extraordinary impact on the province. Stephen Kimber profiles the lives, the drives and the passions fo contemporary individuals who have had an impact on the history of Nova Scotia. Meet the urban leader who almost brought down a premier, the popular radio personality who went to jail for trafficking cocaine, the wealthy woman who's found her future helping heirs come to terms with their riches, the Black woman whose reluctant decision to head up a citizen's committee changed a community - and her life… and many more fascinating people. Stephen Kimber is an award-winning journalist, editor and broadcaster. He is the past Director of the School of Journalism at the University of King's College. He lives in Halifax.

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This book considers the interrelationships between disability and housing design with a focus on the role of policy in addressing the housing needs of disabled people. The book will set out some of the broader debates about the nature of housing, quality and design: in what ways is domestic design and architecture implicated in inhibiting or facilitating mobility and movement of people; what is the nature of government regulation and policy in relation to the design of home environments. To date there is little or no knowledge about the range of approaches to accessible design in housing nor how far policies and practices are adequate or not in creating accessible home environments. This book will go some way to address this shortfall in knowledge.

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A really delightful read

Halifax Chamber of Commerce Book Club

Packed With Knowledge!

This may be the best book on branding ever written

BRANDING, FOR EXECUTIVES. READ IT FOR THE CASE STUDIES.

A New Brand World: Eight Principles for Achieving Brand Leadership in the 21st Century
Scott Bedbury , and Stephen Fenichell
Manufacturer: Viking Adult
ProductGroup: Book
Binding: Hardcover

General | Business & Investing | Subjects | Books
Leadership | Management & Leadership | Business & Investing | Subjects | Books
Advertising | Marketing & Sales | Business & Investing | Subjects | Books
General | Marketing | Marketing & Sales | Business & Investing | Subjects | Books
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A New Brand World: Eight Principles for Achieving Brand Leadership in the Twenty-First Century

The 22 Immutable Laws of Branding

Building Strong Brands

Emotional Branding: The New Paradigm for Connecting Brands to People

Managing Brand Equity

ASIN: 0670030767
Release Date: 2002-02-28

Book Description

No company can succeed without a great product or service, but in today's competitive market it also needs a brand. Transcending the tangible aspects of a commodity and nurturing a brand to build a deeper and more enduring emotional connection with customers has become one of the most critical and complex challenges facing businesses today, whether they are multinational corporations or small, local enterprises.

How did a company like Nike use "Just Do It" to launch its way to success and become part of global culture? How did Starbucks reinvent a familiar 900-year-old product and change the way people drink coffee around the world? In A New Brand World Scott Bedbury, who was at the heart of both companies as they became two of the greatest branding success stories of our time, explains how to apply the principles that grew these companies more than fivefold and established their trademarks as leaders in their categories.

With fascinating anecdotes from his own in-the-trenches experience and dozens of case studies (including companies like Harley-Davidson, Guinness, the Gap, and Disney), Bedbury offers practical, battle-tested advice and an analysis of why some brands succeed where others fail. A New Brand World will show any business-whether a Fortune 500 corporation or a neighborhood store-how it can begin to realize its full brand potential and build lasting value.

Inspiring, visionary, and witty, A New Brand World will become the key book for building brands in the twenty-first-century economy.

Customer Reviews:

A really delightful read.......2006-11-11

A New Brand world is mildly entertaining and provoking. It overdelivers in simple plain language and is easy to read. I finished reading this book within a few hours during my flight. I would highly recommend this book to any advertising, marketing or branding expert. It's really good and easy to comprehend and there are lots of real life situations thrown in as well. Plus I got this book at less than USD 10 ! A real bargain !

Halifax Chamber of Commerce Book Club.......2005-03-18

What's It About
The book takes the importance of branding to a new depth as it raises awareness of how a matured brand and its genetic makeup create an ever lasting experience between a business and it customers. It places much emphasis on the author's experience in the world of big business, so we caution readers that it has no mention of small business. It is a set of principles that can help improve a company's brand beyond a logo and letterhead. The author explains how a brand lends itself to everything from the day to day operations of a business right down to the smallest detail. A brand cannot be defined by any one thing. Whether a brand is built unwittingly or purposely, it can be subject to criticism, dilution, or it may achieve greatness. This book gives many examples of the principles he presents, giving a lasting experience and emphasizing the gravity of each principle.

Overall
The author is at the top of his vocation. He shares an insider's view of a decade spent developing both the "just do it" brand with Nike and helping Starbucks become an internationally known coffee experience. It was disappointing in the lack of examples of building brands in SME's and largely represents only one viewpoint. The members felt that it was a worth while read and they recommend it to others with the warning that this does not place any emphasis on SME. It gives valuable principles and important examples for building a brand that can evolve over time with a business's beliefs and values. The book was creative, sustaining, and it maintained the interest of our readers.

Style
The book was very well written and the principles flowed in an intuitive manner. It is not a handbook or guide to building and implementing a brand, but an overview of the principles involved in developing and nurturing a brand that delivers the essence of a company. The book clarified what a brand is for those members with limited knowledge in the area and included many stories on household names and their pursuit to stay on top.

Applicability to the Workplace
Even though this book focused on larger corporations, the information is valuable for organizations of all sizes and everyone felt that they will remember the book for years to come. The book explained the thought process behind building a great brand and stressed the importance of having a brand no matter the size. Everyone and everything has a brand, figuring out what the brand is and how it is to be executed successfully is another story. The book helps to raise and answer some of these questions, and its principles provide a foundation for building and maintaining a solid brand.

Rating
The opinion of the book and its rating did not vary much. Everyone gave it a credible value and the team felt it was one of the top books on branding. The club gave an overall rating of 7.9.

Packed With Knowledge!.......2004-06-03

This pretty good book about brands and brand management is not as neat and orderly as the subtitle suggests - the so-called "8 principles" are rather vague meandering digressions. But the digressions are immensely entertaining and even educational. Learning how Nike and Starbucks handle marketing is quite worthwhile. Of course, the author oversimplifies, over-promises and over-promotes himself. But what do you expect of a marketing maven? The book's big virtue is that it repeatedly reinforces the fact that brand building boils down to having the common sense to think first about what you are trying to accomplish, and then set about doing it without getting distracted. How simple to say, how hard to do. If you want to try, we say this is just the book for you to read over your morning cup of coffee from guess who.

This may be the best book on branding ever written.......2003-11-27

I have read dozens and dozens of books on branding. They are largely worthless drivel. I have taught marketing, pr and advertising for 20 years in addition to owning and running an agency for eleven years. This is the best book on branding I have ever read by far. A New Brand World is well written, insightful and filled with brilliant examples of how it is actually done by a master.

If you care about branding you must read this book. I gave a copy to every employee in my agency.

I'd give it six stars but they won't let me.

BRANDING, FOR EXECUTIVES. READ IT FOR THE CASE STUDIES........2003-10-14

It is difficult to review a book that one has enjoyed reading and then say that it was not up to the mark (in terms, of course, of only my expectations.)

No doubt that Scott Bedbury's work is a fast paced read, his writing is lucid and quite frequently quotably light-hearted. There is a lot of material here for people in larger corporations or even general marketing folks. And where Bedbury truly shines is in the case studies he presents in the 8 chapters.

But if, like me, you set off on this book looking for some newfangled insights into the world of branding, this is not the book for you. The title claims to proffer "8 principles". Let's face it -- at the end of the day, principles are not that hard to create, and this becomes quite clear when you reach the end of the book and wonder if you have learnt something new.

But I am being unfairly critical. From his style, it seems an approachable business book was precisely what Bedbury's intended?

As a comprehensive introduction to the field of branding, I'd recommend "Strategic Brand Asset Management" by Keller. For a discussion of some innovative yet reasonable forms of brand creation, especially on a shoestring, I'd usually point to a PR related book or "60-minutes Brand Strategist."

But as a business book, to be read by executives on a plane and have ample to talk about, or as a non-technical introduction for neophytes to the branding industry who place less emphasis on a structured analytical framework and are more interested in a soft springboard into the field, "Emotional Branding" and this book from Bedbury are pretty near the top of my list of recommendations.

Good stuff, if you aren't expecting a summary of last decade's JCR.

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A labor of love

For inquiring minds who really want to know . . . in detail

Packed cover to cover with a wealth of detailed lore

Entrancing Muse: A Documented Biography of Francis Poulenc (Lives in Music Series, No. 3.)
Carl B. Schmidt
Manufacturer: Pendragon Press
ProductGroup: Book
Binding: Hardcover

General | Composers & Musicians | Arts & Literature | Biographies & Memoirs | Subjects | Books
General | Biographies & Memoirs | Subjects | Books
All Titles | Qualifying Textbooks - Fall 2007 | Stores | Books
ASIN: 1576470261

Customer Reviews:

A labor of love.......2002-06-25

I think to have known Francis Poulenc was to love him, and this book makes it clear what a compelling and kind man Poulenc was. In addition to that, it makes clear the ambiance of the company he kept and the period of musical history in which he kept it. When I finished the book, I sat down at the piano and learned two new (new to me) piano works of his. The book was good enough to spur me in that direction. Very well done!

For inquiring minds who really want to know . . . in detail.......2002-01-16

While the exhaustive approach of Carl B. Schmidt will not be for everyone, I believe Bonnie Jo Dopp's assesment unfairly shortchanges this book, stating that "This scholarly work is recommended only for research libraries or those that own Schmidt's other Poulenc title and wish to supplement it." Rather, I believe this work is for anyone inclined to read more than one work on Poulenc, for those who on first reading want to see the trees as well as the forest, and for those wishing to get to the bottom of errors and inconsistencies in the other publications.

Dr. Schmidt does not provide any of his own musical analysis, descriptions, or even musical examples, but traces the events of Poulenc's life in comprehensive detail via Poulenc's own voice in writings, interviews and letters. The reporting is factual and with voluminous footnotes, making it possible to retrace his steps. His editorial neutrality and the sheer mass of material makes for a less sophisticated approach than Mellers' or Ivry's books. Some people may prefer this, and in any case I have found it completely absorbing, because the ever-fascinating Poulenc, the "Entrancing Muse" [said Stravinsky], is presented here in unprecedented, vivid detail -- and accurately so.

The quality of this volume strengthens the case for a new English translation of Poulenc's correspondence!

Packed cover to cover with a wealth of detailed lore.......2002-01-06

One of the Pendragon Press "Lives In Music" series, Carl Schmidt's Entrancing Muse: A Documented Biography Of Francis Poulenc surveys the life and work of a most notable composer who lived from 1899 to 1963. Packed cover to cover with a wealth of detailed lore about the man, his life, and his work, Entrancing Muse is a fascinating read especially recommended for anyone interested in the personality and life experiences of a man responsible for great and critically acclaimed music.

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