Macedonia Republic Business Intelligence Report (World Economic and Trade Unions Business Library)
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    Macedonia Republic Business Intelligence Report (World Economic and Trade Unions Business Library)

    Manufacturer: Intl Business Pubns USA
    ProductGroup: Book
    Binding: Paperback

    Exports & ImportsExports & Imports | Economics | Business & Investing | Subjects | Books
    GeneralGeneral | Business & Investing | Subjects | Books
    GeneralGeneral | International | Business & Investing | Subjects | Books
    ASIN: 0739781251

    Nepal Mountaineering Guide: Route Guide for Mt. Everest and 25 other Peaks
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      Nepal Mountaineering Guide: Route Guide for Mt. Everest and 25 other Peaks
      David Baggaley
      Manufacturer: Trailblazer Publications
      ProductGroup: Book
      Binding: Paperback

      GeneralGeneral | Asia | Travel | Subjects | Books
      GeneralGeneral | Nepal | Asia | Travel | Subjects | Books
      GuidebooksGuidebooks | Reference & Tips | Travel | Subjects | Books
      MountaineeringMountaineering | Adventure | Specialty Travel | Travel | Subjects | Books
      GeneralGeneral | Mountaineering | Sports | Subjects | Books
      Mountain ClimbingMountain Climbing | Mountaineering | Sports | Subjects | Books
      GeneralGeneral | Sports | Subjects | Books
      ASIN: 1873756747

      Book Description

      Famous as the home of the world's highest peak and the highest mountain range, Nepal is the ultimate climbers' destination. This new guide, researched and written by members of the British Army, contains route guides to 25 of the world's highest mountains--including the highest one of them all: Mt. Everest. This practical guide includes information on getting to Nepal, organizing an expedition, step-by-step information and maps for climbing 25 peaks in Nepal, a history of climbing in Nepal (by mountaineer Jim Curran), background information on Nepal, plus health, and safety sections.

      Nondiscrimination in International Tax Law (Series on International Taxation)
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        Nondiscrimination in International Tax Law (Series on International Taxation)
        Kees van Raad
        Manufacturer: Springer
        ProductGroup: Book
        Binding: Hardcover

        InternationalInternational | Taxes | Accounting | Industries & Professions | Business & Investing | Subjects | Books
        Public FinancePublic Finance | Economics | Business & Investing | Subjects | Books
        Debt & DeficitsDebt & Deficits | Economics | Business & Investing | Subjects | Books
        Natural ResourcesNatural Resources | Economics | Business & Investing | Subjects | Books
        Environmental & Natural Resources LawEnvironmental & Natural Resources Law | Law | Subjects | Books
        GeneralGeneral | Law | Subjects | Books
        GeneralGeneral | Taxation | Law | Subjects | Books
        GeneralGeneral | International Law | Law | Subjects | Books
        Environmental & Natural Resources LawEnvironmental & Natural Resources Law | Law | Professional & Technical | Subjects | Books
        International LawInternational Law | Law | Professional & Technical | Subjects | Books
        All TitlesAll Titles | Qualifying Textbooks - Fall 2007 | Stores | Books
        ASIN: 9065442669
        Advance Ruling: Practice and Legality
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          Advance Ruling: Practice and Legality
          International Fiscal Association Staff
          Manufacturer: Springer
          ProductGroup: Book
          Binding: Paperback

          GeneralGeneral | Popular Economics | Business & Investing | Subjects | Books
          Public FinancePublic Finance | Economics | Business & Investing | Subjects | Books
          Debt & DeficitsDebt & Deficits | Economics | Business & Investing | Subjects | Books
          GeneralGeneral | Law | Subjects | Books
          GeneralGeneral | Taxation | Law | Subjects | Books
          GeneralGeneral | International Law | Law | Subjects | Books
          International LawInternational Law | Law | Professional & Technical | Subjects | Books
          GeneralGeneral | Taxation | Law | Professional & Technical | Subjects | Books
          ASIN: 9065448438

          Book Description

          This edition in the IFA Seminar Series contains the lectures of a seminar held in Cancun, Mexico in 1992 during the 46th Congress of the International Fiscal Association on the theory and practice of advance ruling in the fiscal sphere. Advance ruling may be defined as `a decision regarding the consequences of a proposed transaction, given by the competent authority and binding upon that authority'. The subject, applied to the field of taxation, is regarded by different authors from the perspectives of France, Germany, The Netherlands, Sweden and the USA. The situation with respect to the practice and legality of advance ruling in fiscal matters differs in the various countries. In some countries the advance settlement of tax questions is more common than in others. In the Netherlands, for example, there is a long standing tradition of the advance settlement of tax questions creating a great deal of certainty about the tax consequences of certain commercial activities long before the assessment is actually made. Despite the differences existing in the USA, France, The Netherlands, Germany and Sweden with regard to advance ruling in tax matters a few general characteristics can be given. In all the countries in question the tax payer does not, in all cases, have a right to an Advance Ruling, but in case he does obtain one, it is binding upon the tax authorities. Finally the tax payer in all the countries concerned can renounce the right to rely on an Advance Ruling.
          Anti-dumping and Other Trade Protection Laws of the EC
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            Anti-dumping and Other Trade Protection Laws of the EC
            Ivo Van Bael , Jean-Francois Bellis , and Ivo van Bael
            Manufacturer: Sweet & Maxwell
            ProductGroup: Book
            Binding: Hardcover

            Exports & ImportsExports & Imports | Economics | Business & Investing | Subjects | Books
            GeneralGeneral | Law | Subjects | Books
            GeneralGeneral | International Law | Law | Subjects | Books
            Private LawPrivate Law | Law | Subjects | Books
            ASIN: 0863253318
            Business Law Guide to the Netherlands
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              Business Law Guide to the Netherlands

              Manufacturer: Sweet & Maxwell
              ProductGroup: Book
              Binding: Hardcover

              MacroeconomicsMacroeconomics | Economics | Business & Investing | Subjects | Books
              GeneralGeneral | Law | Subjects | Books
              BusinessBusiness | English Law | Law | Subjects | Books
              Federal GovernmentFederal Government | Government | Nonfiction | Subjects | Books
              ASIN: 0863253253
              Changing Tax Law East (Public Law in East and Southeast Asia, V. 2)
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                Changing Tax Law East (Public Law in East and Southeast Asia, V. 2)
                Yong Zhang
                Manufacturer: Springer
                ProductGroup: Book
                Binding: Hardcover

                InternationalInternational | Taxes | Accounting | Industries & Professions | Business & Investing | Subjects | Books
                GeneralGeneral | Law | Subjects | Books
                MilitaryMilitary | Specialties | Law | Subjects | Books
                Non-US Legal SystemsNon-US Legal Systems | Perspectives on Law | Law | Subjects | Books
                GeneralGeneral | Taxation | Law | Subjects | Books
                GeneralGeneral | International Law | Law | Subjects | Books
                International LawInternational Law | Law | Professional & Technical | Subjects | Books
                MilitaryMilitary | Specialties | Law | Professional & Technical | Subjects | Books
                GeneralGeneral | Taxation | Law | Professional & Technical | Subjects | Books
                GeneralGeneral | Sports | Subjects | Books
                ASIN: 9041104917

                Book Description

                Ten specialists in the fields of tax law and public finance from Japan, the Netherlands, China, South Korea, Taiwan, Indonesia, and Vietnam recently gathered in Leiden, the Netherlands to present papers and give lectures on tax law in those countries for the symposium `Tax Law in East and Southeast Asia Towards the 21st Century.' The meeting fostered the exchange of information on recent reforms of tax systems, with participants examining both differences and similarities and discussing further planned or necessary reforms for each country in East and Southeast Asia on the threshold of the 21st century. The papers collected in this volume were originally prepared for the conference. After the conference, contributors revised their papers on the basis of the discussions conducted. Giving due consideration to the comparison of tax systems in these areas, these revised papers emphasise themes such as tax structure, especially that of direct and indirect taxes; intergovernmental fiscal relationships; and recent reforms to and problems of tax systems. The result: an extremely useful and informative work which covers ground rarely covered before. Legal and other tax practitioners as well as academics will find this volume of great value.
                A Comparative Study of the Portuguese, British and Dutch Systems (Series on International Taxation)
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                  A Comparative Study of the Portuguese, British and Dutch Systems (Series on International Taxation)
                  Gloria Texeira
                  Manufacturer: Kluwer Law International
                  ProductGroup: Book
                  Binding: Hardcover

                  InternationalInternational | Taxes | Accounting | Industries & Professions | Business & Investing | Subjects | Books
                  GeneralGeneral | Popular Economics | Business & Investing | Subjects | Books
                  Public FinancePublic Finance | Economics | Business & Investing | Subjects | Books
                  Debt & DeficitsDebt & Deficits | Economics | Business & Investing | Subjects | Books
                  GeneralGeneral | Law | Subjects | Books
                  GeneralGeneral | Taxation | Law | Subjects | Books
                  GeneralGeneral | International Law | Law | Subjects | Books
                  GeneralGeneral | Law | Professional & Technical | Subjects | Books
                  GeneralGeneral | Taxation | Law | Professional & Technical | Subjects | Books
                  ASIN: 9041107037

                  Book Description

                  This work explores the main distortions arising from the economic double taxation of distributed profits in three member states of the European Union: Portugal, the United Kingdom, and the Netherlands. The author analyses the tax implications of this form of double taxation from a legal point of view. To this end, Taxing Corporate Profits in the EU examines both domestic laws and international tax treaties covering inward and outward investment and dividend income tax burdens regarding those taxes that directly influence the effective dividend income tax rate. The author assesses the results of this analysis in light of the tax principles of neutrality; efficiency; non-discrimination under EU law; and the objectives of fair distribution of revenue between member states, simplicity, and prevention of tax evasion. The multi-faceted conclusion: + Well-accepted tax principles, such as the principles of worldwide taxation and vertical equity, operate less efficiently within the overall tax system. + Instead, the source principle is gaining momentum, with simplicity and neutrality aims prevailing over distributional criteria. + The principle of capital import neutrality is of growing importance as compared with the principle of capital export neutrality. + Problems remain with regard to the balance between debt financing and equity financing, unless an exemption system is in place, further complicated by the more favourable treatment given to capital gains. + Neither classical nor imputation systems provide a satisfactory answer to these problems. Its comprehensive, comparative analysis makes Taxing Corporate Profits in the EU a valuable research work for academics and practitioners in the field.
                  Corporate Law and Practice of the Netherlands:Legal and Taxation (Loeff Legal Series, 6.)
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                    Corporate Law and Practice of the Netherlands:Legal and Taxation (Loeff Legal Series, 6.)
                    Steven Schuit
                    Manufacturer: Springer
                    ProductGroup: Book
                    Binding: Paperback

                    CommercialCommercial | Business | Law | Subjects | Books
                    GeneralGeneral | Law | Subjects | Books
                    BusinessBusiness | English Law | Law | Subjects | Books
                    Private LawPrivate Law | Law | Subjects | Books
                    CommercialCommercial | Business | Law | Professional & Technical | Subjects | Books
                    ASIN: 9041105689

                    Book Description

                    Corporate and tax laws in Europe keep changing, largely as a result of European Commission initiatives. These changes provide protection to creditors and investors, but also lead to a lack of harmonisation. Significant differences between the national systems continue, often the result of historical or cultural differences between the European countries. Netherlands corporate law represents the traditional Dutch Delta Model for corporate law but is also a particular expression of a modern, industrialised country. Netherlands tax law reflects its friendly attitude toward Netherlands-based multinationals and the investment-friendly attitude of the administration. This work provides an in-depth look at Netherlands corporate law. Topics discussed include: + unique qualities of Netherlands corporate law, + selecting a business organisational form, + types of corporations, + corporate litigation, + duties of board members, + taxation of companies, and + mergers and acquisitions. Corporate Law and Practice of the Netherlands is the only detailed, English-language treatise focusing specifically on Dutch corporate law, making it an unmatched resource for investors, businesspeople, professional advisors, and academics.
                    Corporate Law and Practice of the Netherlands:Legal, Works Councils and Taxation (Allen & Overy Legal Practice)
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                      Corporate Law and Practice of the Netherlands:Legal, Works Councils and Taxation (Allen & Overy Legal Practice)
                      Steven Schuit
                      Manufacturer: Kluwer Law International
                      ProductGroup: Book
                      Binding: Paperback

                      ManagementManagement | Management & Leadership | Business & Investing | Subjects | Books
                      Corporate LawCorporate Law | Business | Law | Subjects | Books
                      GeneralGeneral | Law | Subjects | Books
                      BusinessBusiness | English Law | Law | Subjects | Books
                      Corporate LawCorporate Law | Business | Law | Professional & Technical | Subjects | Books
                      GeneralGeneral | Law | Professional & Technical | Subjects | Books
                      All TitlesAll Titles | Qualifying Textbooks - Fall 2007 | Stores | Books
                      ASIN: 904111906X

                      Book Description

                      This publication is the only comprehensive book on Dutch corporate law. In addition it contains chapters on issues concerning works councils and taxation that are relevant for corporate and business practice. Corporate law is the heart of legal practice concerning foreign investments, business operations and rep-offices in The Netherlands. This book provides all the necessary details. It was written by Steven R. Schuit, partner in the international law firm Allen & Overy, Amsterdam office. It has now been revised and updated by Barbara Bier, a longstanding expert as a deputy civil law notary. The relevant chapters on works councils and taxation were written by other Allen & Overy partners, who also have a background of advising business clients over a long period of time. This book is indispensable for business executives, accountants, lawyers, tax consultants, and business advisers. It is also now being used by several Dutch universities for their foreign students program. The cumulative index and the table of contents contribute greatly to its usefulness.
                      De prijs van de beschaving: Over de belastingen van Nederland : zoals ze zijn en zoals ze kunnen zijn
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                        De prijs van de beschaving: Over de belastingen van Nederland : zoals ze zijn en zoals ze kunnen zijn
                        Flip de Kam
                        Manufacturer: Academic Service, Economie en Bedrijfskunde
                        ProductGroup: Book
                        Binding: Unknown Binding

                        Public FinancePublic Finance | Economics | Business & Investing | Subjects | Books
                        DutchDutch | Foreign Language Nonfiction | Nonfiction | Subjects | Books
                        DutchDutch | Foreign Language Books | Specialty Stores | Books
                        ASIN: 9052610061
                        Environment and Taxation: The Cases of the Netherlands, Sweden and the United States (Oedc Documents)
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                          Environment and Taxation: The Cases of the Netherlands, Sweden and the United States (Oedc Documents)
                          Organization for Economic Co-operation and Development
                          Manufacturer: OECD
                          ProductGroup: Book
                          Binding: Paperback

                          GeneralGeneral | Popular Economics | Business & Investing | Subjects | Books
                          Public FinancePublic Finance | Economics | Business & Investing | Subjects | Books
                          Natural ResourcesNatural Resources | Economics | Business & Investing | Subjects | Books
                          GeneralGeneral | Taxation | Law | Subjects | Books
                          ReferenceReference | Outdoors & Nature | Subjects | Books
                          ASIN: 9264140611

                          Accountants' Handbook, 2 Volume Set, 2004 Supplement (Accountant's Handbook Supplement)
                          Average customer rating: Not rated
                            Accountants' Handbook, 2 Volume Set, 2004 Supplement (Accountant's Handbook Supplement)

                            Manufacturer: John Wiley & Sons
                            ProductGroup: Book
                            Binding: Paperback

                            GeneralGeneral | Popular Economics | Business & Investing | Subjects | Books
                            GeneralGeneral | Business & Investing | Subjects | Books
                            FinancialFinancial | Accounting | Industries & Professions | Business & Investing | Subjects | Books
                            BusinessBusiness | Encyclopedias | Reference | Subjects | Books
                            ASIN: 0471464740

                            Book Description

                            The 2004 Supplement includes the following new chapters:

                            Affectionately Yours: The Civil War Home Front--Letters of the Ovid Butler Family
                            Average customer rating: 5 out of 5 stars
                            • Affectionately Yours
                            Affectionately Yours: The Civil War Home Front--Letters of the Ovid Butler Family

                            Manufacturer: Indiana Historical Society
                            ProductGroup: Book
                            Binding: Hardcover

                            GeneralGeneral | Biographies & Memoirs | Subjects | Books
                            United States Civil WarUnited States Civil War | Military | Leaders & Notable People | Biographies & Memoirs | Subjects | Books
                            GeneralGeneral | State & Local | United States | Americas | History | Subjects | Books
                            IndianaIndiana | State & Local | United States | Americas | History | Subjects | Books
                            GeneralGeneral | Civil War | United States | Americas | History | Subjects | Books
                            Look Inside History BooksLook Inside History Books | Trip | Specialty Stores | Books
                            ASIN: 0871951754

                            Customer Reviews:

                            5 out of 5 stars Affectionately Yours.......2006-08-14

                            Enjoyed reading these letters from the family members to the soldier. Showed how the war affected the civilians in Indiana.
                            Very interesting to read.

                            Huellas Del Che Guevara, Las
                            Average customer rating: Not rated
                              Huellas Del Che Guevara, Las
                              Mariano Rodriguez
                              Manufacturer: Debolsillo
                              ProductGroup: Book
                              Binding: Mass Market Paperback

                              PoliticalPolitical | Leaders & Notable People | Biographies & Memoirs | Subjects | Books
                              Guevara, CheGuevara, Che | ( G ) | People, A-Z | Biographies & Memoirs | Subjects | Books
                              SpanishSpanish | Foreign Language Nonfiction | Nonfiction | Subjects | Books
                              PolíticosPolíticos | Líderes y Personas Célebres | Biografías y memorias | Libros en español | Formats | Books
                              ( G )( G ) | Gente, A-Z | Biografías y memorias | Libros en español | Formats | Books
                              No-FicciónNo-Ficción | Libros en español | Formats | Books | Automotriz | Ciencias Sociales | Crimen y Criminales | Educación | Estudios de la Mujer | Feriados | Filosofía | Gobierno | Hechos Verídicos | Planeamiento Urbano y Desarrollo | Política | Sucesos de Actualidad | Transportación
                              ASIN: 030727408X
                              Release Date: 2005-01-04
                              Las Huellas Del Che Guevara
                              Average customer rating: Not rated
                                Las Huellas Del Che Guevara
                                Mariano Rodriguez Herrera
                                Manufacturer: Plaza & Janes Editores, S.A.
                                ProductGroup: Book
                                Binding: Paperback

                                PoliticalPolitical | Leaders & Notable People | Biographies & Memoirs | Subjects | Books
                                Reference & CollectionsReference & Collections | Biographies & Memoirs | Subjects | Books
                                Guevara, CheGuevara, Che | ( G ) | People, A-Z | Biographies & Memoirs | Subjects | Books
                                SpanishSpanish | Foreign Language Nonfiction | Nonfiction | Subjects | Books
                                PolíticosPolíticos | Líderes y Personas Célebres | Biografías y memorias | Libros en español | Formats | Books
                                ( G )( G ) | Gente, A-Z | Biografías y memorias | Libros en español | Formats | Books
                                Referencia y ColeccionesReferencia y Colecciones | Biografías y memorias | Libros en español | Formats | Books
                                No-FicciónNo-Ficción | Libros en español | Formats | Books | Automotriz | Ciencias Sociales | Crimen y Criminales | Educación | Estudios de la Mujer | Feriados | Filosofía | Gobierno | Hechos Verídicos | Planeamiento Urbano y Desarrollo | Política | Sucesos de Actualidad | Transportación
                                ASIN: 1400002826

                                New American Houses 2: Country, Sea & Cities (International Architecture & Interiors)
                                Average customer rating: Not rated
                                  New American Houses 2: Country, Sea & Cities (International Architecture & Interiors)
                                  Matteo Vercelloni , and Silvio San Pietro
                                  Manufacturer: IPS
                                  ProductGroup: Book
                                  Binding: Hardcover

                                  GeneralGeneral | Architecture | Professional & Technical | Subjects | Books
                                  ResidentialResidential | Building Types & Styles | Architecture | Professional & Technical | Subjects | Books
                                  United StatesUnited States | International | Architecture | Professional & Technical | Subjects | Books
                                  GeneralGeneral | Home Design | Home & Garden | Subjects | Books
                                  GeneralGeneral | Interior Design | Home & Garden | Subjects | Books
                                  Arts & PhotographyArts & Photography | Italian | Foreign Language Books | Specialty Stores | Books
                                  Professional & TechnicalProfessional & Technical | Italian | Foreign Language Books | Specialty Stores | Books
                                  All Italian BooksAll Italian Books | Italian | Foreign Language Books | Specialty Stores | Books
                                  ASIN: 8876851178
                                  New American Houses: Country, Sea & Cities (International Architecture & Interiors)
                                  Average customer rating: Not rated
                                    New American Houses: Country, Sea & Cities (International Architecture & Interiors)
                                    Matteo Vercelloni , and Silvio San Pietro
                                    Manufacturer: Books Nippan
                                    ProductGroup: Book
                                    Binding: Hardcover

                                    GeneralGeneral | Architecture | Professional & Technical | Subjects | Books
                                    ResidentialResidential | Building Types & Styles | Architecture | Professional & Technical | Subjects | Books
                                    United StatesUnited States | International | Architecture | Professional & Technical | Subjects | Books
                                    GeneralGeneral | Drawing & Modelling | Architecture | Professional & Technical | Subjects | Books
                                    GeneralGeneral | Home Design | Home & Garden | Subjects | Books
                                    ASIN: 887685097X

                                    Guerrilla Creativity: Make Your Message Irresistible with the Power of Memes
                                    Average customer rating: 4.5 out of 5 stars
                                    • like so not worth it
                                    • Disruption, Attention, The Tipping Point and the Meme
                                    • Become a real "meme" machine!
                                    • Required reading for business owners
                                    • Memetic Branding
                                    Guerrilla Creativity: Make Your Message Irresistible with the Power of Memes
                                    Jay Conrad Levinson , and Jay Conrad Levinson
                                    Manufacturer: Houghton Mifflin
                                    ProductGroup: Book
                                    Binding: Paperback

                                    GeneralGeneral | Business & Investing | Subjects | Books
                                    AdvertisingAdvertising | Marketing & Sales | Business & Investing | Subjects | Books
                                    GeneralGeneral | Marketing | Marketing & Sales | Business & Investing | Subjects | Books
                                    GeneralGeneral | Small Business & Entrepreneurship | Business & Investing | Subjects | Books
                                    Similar Items:
                                    1. Guerrilla Marketing for Free:  Dozens of No-Cost Tactics to Promote Your Business and Energize Your Profits Guerrilla Marketing for Free: Dozens of No-Cost Tactics to Promote Your Business and Energize Your Profits
                                    2. Guerrilla Marketing: Secrets for Making Big Profits from Your Small Business (Guerrilla Marketing) Guerrilla Marketing: Secrets for Making Big Profits from Your Small Business (Guerrilla Marketing)
                                    3. Guerrilla Marketing Weapons: 100 Affordable Marketing Methods Guerrilla Marketing Weapons: 100 Affordable Marketing Methods
                                    4. Guerrilla Advertising Guerrilla Advertising
                                    5. The Guerrilla Marketing Handbook (Guerrilla Marketing) The Guerrilla Marketing Handbook (Guerrilla Marketing)

                                    ASIN: 0618104682

                                    Book Description

                                    The guru of the Guerrilla Marketing series, which has sold more than one million copies, shows small business owners how to cut through the clutter of new information with simple, powerful ideas that customers will find irresistible. Today, with more than four thousand marketing messages assailing consumers daily, it is more important than ever to create an original, appealing, and memorable message. Marketer extraordinaire Jay Conrad Levinson shows readers how to craft such messages using memes -- simple symbols that represent complex ideas. Memes can be words, such as Lean Cuisine or "Remember the Alamo," or they can be images, such as the Red Cross or Betty Crocker. They can even be actions, like drenching a victorious coach with a barrelful of Gatorade. The best memes can propel a product or service to the pinnacle of success. As no other book has done before, GUERILLA CREATIVITY shows how even someone who doesn't consider himself creative can make memes that work. Using a variety of examples of memes both good and bad, Levinson guides readers step by step through the process of fashioning marketing materials that result in increased sales, savings, market share, and profits. Along the way he reveals the fifty reasons people buy things, the ten biggest marketing myths, ways to make your message instill hope, surprise, and urgency, and many more wise, surprising notions that readers can readily translate into profits.

                                    Customer Reviews:

                                    3 out of 5 stars like so not worth it.......2002-09-05

                                    Okay so my friend gave me this book because she knew I wall like into starting my own web business but I like didn't know where to start and then I knew that I needed help but this book kinda sucked because it wasn't really relevant. So this other friend gave me this book Guerrilla PR Wired. Now, this was the book. It had everything I needed and it was so totally cool that I couldn't really figure out why no one else had read it yet. Like everyone is so missing out if they don't use this book because it has everything you need including how to do everything you want and not go broke.

                                    5 out of 5 stars Disruption, Attention, The Tipping Point and the Meme.......2002-05-28

                                    I read this book and wrote this review from the creative POV.

                                    If you happen to have read Jean-Marie Dru's Disruption, Ken Sacharin's Attention! and Malcolm Gladwell's The Tipping Point, you should read this one too.

                                    Jay is right. Many of the creative people working in advertising agencies are still living in dreams. They should wake up.

                                    Although it says it's a marketing book, I think it's a perfect one and a must read for all advertising people, especially the so called creative.

                                    All along we know how to find the USP, how to fix the positioning and how to differentiate, but most of the time we failed to manage what to communicate or what to achieve.
                                    What worst is that, don't know why, we have the mentality of doing ads equal to having fun. We just are not business-minded or serious enough in this tough yet fastest changing business world!

                                    Simply put, meme is great idea. It has the power to use the easiest understanding way to convey the most complicated message and leave a long lasting impact to change the consumer mind to love and buy your product or service. May it be a symbol, a slogan, a jingle or an action, it can be and have to be used through different disciplines. The ultimate benefit of meme is creating profits.

                                    By reading this book we can learn what is meme, how to create it and conquer it.

                                    To a certain extend, this book is indeed a meme in today marketing industry.

                                    5 out of 5 stars Become a real "meme" machine!.......2002-05-05

                                    Marketing guru Levinson declares all-out guerilla warfare on cheesy, ineffective, downright bad advertising and marketing with this book on a marketing approach that could transform the marketplace.

                                    While the "memes" concept has been around for some time, Levinson is one of the first to apply and evaluate the concept in the marketing arena. And, as the Godfather of guerilla marketing -- with it's emphasis on low- and no-cost techniques -- Levinson gives readers a well-thought, and reasonably documented analysis of how a single powerful meme can propel a business or product to the public eye, generating business (and more importantly, REVENUE) almost without effort.

                                    He also provides many examples of memes that work, tells why they work, and then shows readers how they can get started creating their own memes.

                                    An engaging, easily read book, GUERILLA CREATIVITY is one of Levinson's best yet with little fluff [a fun, but overlong comparison of marketing & seduction] and a ton of useful information [especially on generating and developing ideas]. This is a must-have book for anyone involved in marketing or business development.

                                    5 out of 5 stars Required reading for business owners.......2001-10-18

                                    There are two reasons to read Guerrilla Creativity. One is to become familiar with a term that will undoubtedly grow in importance during the coming years. Meme is a deceptively simple word that, when successfully employed, can jumpstart your business's visibility from obscurity to front-of-mind awareness. In his typical conversational writing fashion, Jay Conrad Levinson describes the steps you should take to create a meme for your business, one that will instantly communicate the essence of your business and the benefits it offers. Your understanding of the concept is enhanced by the numerous examples included.

                                    Equally important, however, Guerrilla Creativity provides a context for using memes. So you not only learn how to create a meme, you learn how and when to put it to work in a variety of media.

                                    If it's been a while since you've read Jay's Guerrilla Marketing, you'll find this book not only breaks new ground but provides a concise, highly accessible overview of the principle tenets of Guerrilla Marketing--the marketing that has contributed so much to so many businesses, small and large alike. In terms of immediate usability, few books offer as much immediately usable books as Jay Conrad Levinson's Guerrilla Marketing series. The series contains no short-lived CEO ego, just concise, useful informations that continues to be valid, decade after decade.

                                    5 out of 5 stars Memetic Branding.......2001-10-10

                                    Please realize, this book will be of limited interest to traditional memeticists. Levinson's use of the word "meme" is not a traditional one. Levinson defines a meme as a self-explanatory symbol, using words, action, sounds, or picture that communicates an entire idea. If you are a marketer, or interested in persuasion, this book is a great read.

                                    At first, I disliked Levinsonýs repeated use of his new term Guerilla creativity, which also happens to be the name of his soon to be published book. I grew to recognize that for the purposes of his book, Levinson needed a new word. Creativity is a vast subject . Levinson needed a notion separate from the general word "creativity." "Guerilla Creativity" is intended to be persuasive. Levinson explains, "Creativity has often been defined as the combining of two or more elements that have never before been combined. Guerrilla creativity embraces this definition but carries it further to actually cause human beings to change their minds to the point where they want to purchase what you are offering to sell." This is the heart of what I try and do daily as a professional marketer.

                                    I read a lot of business books. Most of the time, I hear a different perspective and have a couple nods of appreciation at how an author articulated a familiar scenario. Occasionally, I come across a book that empowers me to see structure where I hadnýt seen anything before. I was exhilarated reading Malcolm Gladwellýs The Tipping and have since adopted seeing certain targets as extraordinary consumers who also have the ability to serve as Mavens, Connectors or Salesmen. If you havenýt read Gladwell, you have a fascinating experience available to you. Some books have the capacity to unfurl new paradigms in readers. GUERILLA CREATIVITY is one such book. Levinson introduces the reader to the word "meme" and introduces the field of memetics as it relates to marketing communications.

                                    This is a much-needed discourse. As opposed to pointing out all the elements Iýve enjoyed and appreciated in GUERILLA CREATIVITY suffice it to say that after reading the first 20 pages of Levinsonýs text, I was able to improve my business presentation on memetics. If you have read this far in my review, you should buy the book.

                                    Hugo Wolf: Letters to Melanie Köchert
                                    Average customer rating: Not rated
                                      Hugo Wolf: Letters to Melanie Köchert
                                      Hugo Wolf
                                      Manufacturer: University of Wisconsin Press
                                      ProductGroup: Book
                                      Binding: Paperback

                                      VoiceVoice | Instruments & Performers | Music | Entertainment | Subjects | Books
                                      GeneralGeneral | Composers & Musicians | Arts & Literature | Biographies & Memoirs | Subjects | Books
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                                      ASIN: 0299194442

                                      Book Description

                                      This is a love story. It tells of an extraordinary epistolary relationship between Hugo Wolf, one of the greatest masters of the German art song, whose dedication to the poetic spirit of his music was equaled only by Franz Schubert and Robert Schumann, and Melanie Köchert, the wife of a prominent Viennese jeweler with whom Wolf shared a lifelong emotional, spiritual, and artistic bond.

                                      Wolf's letters to Köchert-he wrote 245 between 1887 and 1899-were composed during a period of almost unprecedented cultural upheaval in Europe, in the shadow of Vienna during the era of Freud, Mahler, and Klimt. They reveal Wolf at his most optimistic, celebrating his concert successes and the solitude he believed was so precious to his ability to compose. They follow Wolf through times of overwhelming despair, when his musical failures left him profoundly alienated, overcome, as he revealed to Köchert, "by a feeling of unspeakable emptiness and desolation." And they follow Wolf as he struggled to compose the 250 astounding art songs that are his creative legacy, and his almost simultaneous descent into madness.

                                      Hugo Wolf: Letters to Melanie Köchert, sensitively translated by Wolf scholar and interpreter Louise McClelland Urban, is a literary and musical even of the highest order.
                                      Letters to Melanie Koechert
                                      Average customer rating: Not rated
                                        Letters to Melanie Koechert
                                        Hugo WOLF
                                        Manufacturer: Schirmer Books
                                        ProductGroup: Book
                                        Binding: Hardcover
                                        ASIN: B000GT3WS2

                                        Why My Father Died: A Daughter Confronts Her Family's Past at the Trial of Klaus Barbie
                                        Average customer rating: 2 out of 5 stars
                                        • Lackluster
                                        Why My Father Died: A Daughter Confronts Her Family's Past at the Trial of Klaus Barbie
                                        Annette Kahn
                                        Manufacturer: Summit Books
                                        ProductGroup: Book
                                        Binding: Hardcover

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                                        ASIN: 0671658832

                                        Customer Reviews:

                                        2 out of 5 stars Lackluster.......1999-10-03

                                        Although there are some interesting details in the book, it failed to hold my interest, as I thought the author got a little too thorough in her description of what took place in Lyon.

                                        What I'll grant her is that, toward the end, when Barbie is in Bolivia, the story gets interesting. It gets even better when he is extradited to France, where justice catches up with him.

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