Madagascar Business & Investment Opportunities Yearbook
Average customer rating: Not rated
    Madagascar Business & Investment Opportunities Yearbook
    USA International Business Publications
    Manufacturer: Intl Business Pubns USA
    ProductGroup: Book
    Binding: Paperback

    Exports & ImportsExports & Imports | Economics | Business & Investing | Subjects | Books
    GeneralGeneral | Business & Investing | Subjects | Books
    GeneralGeneral | Investing | Business & Investing | Subjects | Books
    ASIN: 073974805X

    Book Description

    This yearbook contains basic information on export-import, investment and business opportunities in the respected country. Provides information on government structure, economy, business climate, regulations, and more... Includes basic statistics, information on the most important business contacts and business travel. Updated annually.
    Madagascar Business and Investment Opportunities Yearbook (World Business Law Handbook Library)
    Average customer rating: Not rated
      Madagascar Business and Investment Opportunities Yearbook (World Business Law Handbook Library)

      Manufacturer: Intl Business Pubns USA
      ProductGroup: Book
      Binding: Paperback

      Exports & ImportsExports & Imports | Economics | Business & Investing | Subjects | Books
      GeneralGeneral | Business & Investing | Subjects | Books
      GeneralGeneral | Investing | Business & Investing | Subjects | Books
      ASIN: 0739776800
      Madagascar Investment & Business Opportunities Yearbook (World Investment & Business Opportunities Library)
      Average customer rating: Not rated
        Madagascar Investment & Business Opportunities Yearbook (World Investment & Business Opportunities Library)
        USA International Business Publications
        Manufacturer: International Business Publications, USA
        ProductGroup: Book
        Binding: Paperback
        ASIN: 0739713019

        Book Description

        This yearbook contains information on investment business opportunities, international economic projects, tenders, government projects, marketing and export-import opportunities information.

        Eyewitness Travel Planner: Spain
        Average customer rating: 4.5 out of 5 stars
        • Very useful (as always)!
        • Definitely Buy this book if you are going to Spain
        • ok
        • Very good guide
        • Spain. Eyewitness Travel.
        Eyewitness Travel Planner: Spain
        DK Publishing
        Manufacturer: DK ADULT
        ProductGroup: Book
        Binding: Paperback

        GeneralGeneral | Europe | Travel | Subjects | Books
        GeneralGeneral | Spain | Europe | Travel | Subjects | Books
        GuidebooksGuidebooks | Reference & Tips | Travel | Subjects | Books
        GeneralGeneral | Eyewitness | Guidebook Series | Travel | Subjects | Books
        GeneralGeneral | Travel | Subjects | Books
        GeneralGeneral | Geography | Earth Sciences | Science | Subjects | Books
        Similar Items:
        1. Portugal (Eyewitness Travel Guides) Portugal (Eyewitness Travel Guides)
        2. Rick Steves' Spain 2007 (Rick Steves) Rick Steves' Spain 2007 (Rick Steves)
        3. France (Eyewitness Travel Guides) France (Eyewitness Travel Guides)
        4. Frommer's Spain 2007 (Frommer's Complete) Frommer's Spain 2007 (Frommer's Complete)
        5. Italy (Eyewitness Travel Guides) Italy (Eyewitness Travel Guides)

        ASIN: 0789448262

        Book Description

        Created to complement DK's market-leading Travel Guide, this DK Travel Planner combines a comprehensive, easy-to-use map with a 64-page booklet packed with useful information about Spain. Both are presented in a compact, lightweight folder designed to match the size and style of the DK Travel Guide. A rich resource for the armchair traveler, an invaluable reference on site, and a unique souvenir, the DK Travel Planner extends the depth and range of any trip or vacation.

        Customer Reviews:

        5 out of 5 stars Very useful (as always)!.......2007-09-26

        I own four Eyewitness Travel Guides (France, Germany, Greece and Spain) and they are always useful for my trips. Additionally, I use them as guides even when I am not travelling anywhere, just to get knowledege about places I will not visit. Sometimes I think that some information as ticket pricing is necessary and not provided by this guide, but it is a minor issue when we see the complete usefulness of it.

        5 out of 5 stars Definitely Buy this book if you are going to Spain.......2007-08-03

        I went to Spain with this book and found it to be extremely helpful. With places to stay (even ratings), places to eat, money info, weather info, health info, emergency info, you name it.. it's in this book. Highly recommended.

        2 out of 5 stars ok.......2007-05-25

        These books are nice to look at, but offer very little in terms of actual touring and travel knowledge. The are fiendishly constructed, listing little blurbs about the towns and then in the back of the book they have an index of hotels and restaurants. This is not a very efficient way to go about looking for accommodations etc.

        It seems that with these books they assume you will be renting a car. There is VERY LITTLE/NO INFO in terms of any information pertaining to bus or train travel. I think for a lot of people this would be very frustrating.

        With that said, there are some nice drawings (map drawings questionable) and good photos.

        5 out of 5 stars Very good guide.......2007-03-11

        Has lots of pics, very good guide. All the major attractions in spain in 1 book. Used it in Spain every day.

        5 out of 5 stars Spain. Eyewitness Travel........2006-08-10

        Great book, lots of information of where to go, things to do and
        beautiful pictures

        Middle Income Tax Planning and Shelters (McGraw-Hill Paperbacks)
        Average customer rating: Not rated
          Middle Income Tax Planning and Shelters (McGraw-Hill Paperbacks)
          Richard A. Westin
          Manufacturer: Shepard's/McGraw-Hill
          ProductGroup: Book
          Binding: Hardcover

          Civil ProcedureCivil Procedure | Procedures & Litigation | Law | Subjects | Books
          GeneralGeneral | Taxation | Law | Subjects | Books
          Tax PlanningTax Planning | Taxes | Accounting | Industries & Professions | Business & Investing | Subjects | Books
          Civil ProcedureCivil Procedure | Procedures & Litigation | Law | Professional & Technical | Subjects | Books
          ASIN: 0070694842

          The Professional's Guide to Value Pricing 1999
          Average customer rating: 5 out of 5 stars
          • A must read for any professional
          • Outstanding help for professional services
          • The most important book to hit our profession in many years
          • Wish I had read this book 20 years ago
          • This book will change your life
          The Professional's Guide to Value Pricing 1999
          Ronald Baker
          Manufacturer: Harcourt Brace Professional Pub
          ProductGroup: Book
          Binding: Paperback

          GeneralGeneral | Business & Investing | Subjects | Books
          FinancialFinancial | Accounting | Industries & Professions | Business & Investing | Subjects | Books
          GeneralGeneral | Accounting | Industries & Professions | Business & Investing | Subjects | Books
          GeneralGeneral | Taxation | Law | Subjects | Books
          GeneralGeneral | Accounting | Accounting & Finance | Professional & Technical | Subjects | Books
          Similar Items:
          1. Pricing on Purpose: Creating and Capturing Value Pricing on Purpose: Creating and Capturing Value
          2. The Firm of the Future: A Guide for Accountants, Lawyers, and Other Professional Services The Firm of the Future: A Guide for Accountants, Lawyers, and Other Professional Services
          3. Measure What Matters to Customers: Using Key Predictive Indicators (KPIs) Measure What Matters to Customers: Using Key Predictive Indicators (KPIs)
          4. How to Maximize Fees in Professional Service Firms How to Maximize Fees in Professional Service Firms
          5. Pricing for Profitability: Activity-Based Pricing for Competitive Advantage Pricing for Profitability: Activity-Based Pricing for Competitive Advantage

          ASIN: 0156062917

          Product Description

          Value pricing is becoming more common among attorneys and CPAs across the country. Everyone's talking about it, but very little has been written on how to implement this innovative, lucrative option. This resource is designed to provide CPAs, attorneys, and other professionals with the information needed to evaluate the economics of alternative billing methods. Professional's Guide to Value Pricing is an indispensable tool that will help practitioners implement the switch from hourly billing to value pricing, do away with timesheets, and perfect this method of pricing within their firms. This new edition features case studies -- real-world experiences from CPAs who are using this approach. This one-of-a-kind book also comes with a powerful CD-ROM containing all the essential checklists and sample agreements to begin implementing the value pricing model.

          Customer Reviews:

          5 out of 5 stars A must read for any professional.......2007-02-12

          I read this book on the recommendation of a friend, Paul Dunn. Paul had already set me up to become a value pricing (VP) fan as that what he lives and breathes, and so I was already in a positive frame of mind to read the book. Well, the book blew my mind! It delivered on all of my expectations and then some. If you are serious about making a difference in your business, then you absolutely have to read this book.

          This book is not just for accountants and lawyers. It is for any service organisation that has a pricing policy. The science behind VP and how to value your services is incredible. And when you've read it, you'll see just how much common sense there is in VP.

          We are now working on introducing VP into our firm and while it's not going to be all beer and skittles as we go through the process, what we can see as possible on the other side of VP, we know will make it all worthwhile.

          Read and enjoy!

          5 out of 5 stars Outstanding help for professional services.......2006-08-18

          The author Ron Baker get the point across well, that pricing by the hour is old fashioned to say the least and creates harm between you and the customer. He also shows clearly why value pricing is ethical and how to make the most of your marketing preactices. I would highly suggest this book. It is worth way more than the price!

          5 out of 5 stars The most important book to hit our profession in many years.......2001-09-24

          Run, don't walk, to order your copy of this book. Ron Baker does for pricing our services what Montgomery did for Auditing.
          What a novel idea, to get paid for the value of the services that we provide to our clients.
          Ron Baker's goal, as he so aptly describes it, is "to trash time sheets forever". Keeping track of time is the biggest waste of time ever perpetrated on professionals. Accountants have become slaves to the concept of "the almighty hour". We are not selling hours but intellectual capital.
          Ron takes you through every step necessary to start your trip to successful value pricing. You will learn exactly how to present this to your existing clients. You will also learn how to use a change order when there turns out to be hidden surprises that no one anticipated. He will explain the concept of service guarantees as an excellent way of gaining new clients and show you in detail how to draft service agreements to use. The book comes with a CD-Rom that has many forms and agreements referred to in the book.
          I don't know too many people who are thrilled about the idea of having any work done for them without knowing exactly what the cost will be. It's like boarding an airplane in Los Angeles, flying to New York, and being told your fare will depend on how many minutes you're in the air.
          Ron Baker is truly one of the very few original thinkers in the accounting profession. Listen to him; learn from him, and I promise you that you will improve your professional life and most important, your bottom line as well.

          5 out of 5 stars Wish I had read this book 20 years ago.......2001-08-31

          I bought this book on a trial basis, due to its cost. It came on a Friday, and I scanned it that night. I wrote the check next morning.
          This book changed my attitude about my profession. I was ready to quit. Burned out, tired, frustrated, and angry.
          Within one month, I had identified 5 major clients and had more than doubled the revenue from those clients. My staff is happier because they feel they are being treated as professionals and generating fees more in line with their abilities. We have "dismissed" several non-productive clients, and haven't missed the revenue. We work fewer hours at more enjoyable work and actually make more profits. It has positively affected my home life as well.

          5 out of 5 stars This book will change your life.......2000-01-26

          Having read the previous edition of this book for just 20 minutes I e-mailed the author to tell him that "I have seen this book described as the most important book in the profession. Without a shadow of a doubt, it will change my life."

          The new chapters make this latest edition even better. Read the chapter on Total Quality Service to understand how to compete in the future. Ron Baker will completely change your views on pricing professional services. You will start to charge what you are worth with a consequent improvement in both income and self esteem.

          Recently I was in a group of 70 accountants who listened to the author speak on Value Pricing for just ten minutes. At the end he received a standing ovation. In my 30 years in the profession I have never seen accountants show such enthusiasm for a speaker and his subject.

          If you want to change your professional (and personal) life for the better buy this book.

          Stop the Evil: A Civil War History of Desertion and Murder
          Average customer rating: 3 out of 5 stars
          • A worthy read from a somewhat biased author
          Stop the Evil: A Civil War History of Desertion and Murder
          Robert I. Alotta
          Manufacturer: Stan Clark Military Books
          ProductGroup: Book
          Binding: Hardcover

          GeneralGeneral | Biographies & Memoirs | Subjects | Books
          United States Civil WarUnited States Civil War | Military | Leaders & Notable People | Biographies & Memoirs | Subjects | Books
          GeneralGeneral | Civil War | United States | Historical | Biographies & Memoirs | Subjects | Books
          GeneralGeneral | 19th Century | United States | Americas | History | Subjects | Books
          GeneralGeneral | United States | Americas | History | Subjects | Books
          GeneralGeneral | Civil War | United States | Americas | History | Subjects | Books
          GeneralGeneral | Colonial Period | United States | Americas | History | Subjects | Books
          GeneralGeneral | Military | History | Subjects | Books
          ASIN: 089141018X

          Customer Reviews:

          3 out of 5 stars A worthy read from a somewhat biased author.......2003-08-28

          On subject alone, Stop the Evil is worth five stars. Dr. Robert Alotta, erstwhile of James Madison University, relates the true tale of William H. Howe, 116th Pennsylvania, a man who fought the battle of Fredericksburg, became violently ill, and deserted for the succor of home. When drunken authorities arrived to arrest him, the situation quickly sank into chaos and one man died. Alotta takes us through the 116th Pennsylvania's experiences leading to the battle of Fredericksburg, Howe's desertion, the violent night of his attempted arrest, his escape and capture, two courts-martial, and his execution. Along the way, Alotta analyzes the unfair nature of the military justice system, sometimes allowing his 1970-ish opinions to get in the way. (It is difficult to research the Civil War military justice system and not become emotional, but that is what historians must do.) Alotta cites sources but not enough, which cost him one star here. His writing is gratefully palatable to a mass audience, but his narrative could have been improved with some judicious editing and cost him another star. (I would also have like to see first hand accounts by Howe on his military experience, but they may not exist.) Alotta's book is 25 years old and out of print but is worth pursuing both for insight into Civil War military justice and general interest reading. With some updating, it could be a great book.
          Stop the Evil A Civil War History of Desertion and Murder (story of Private William H. Howe & U.S. gov't. injustice)
          Average customer rating: Not rated
            Stop the Evil A Civil War History of Desertion and Murder (story of Private William H. Howe & U.S. gov't. injustice)
            Robert I. Alotta
            Manufacturer: Presidio Press
            ProductGroup: Book
            Binding: Hardcover
            ASIN: B000J0N6UC
            Stop the Evil: A Civil War History of Desertion and Murder
            Average customer rating: Not rated
              Stop the Evil: A Civil War History of Desertion and Murder
              Robert Alotta
              Manufacturer: Stan Clark Military Books
              ProductGroup: Book
              Binding: Hardcover
              ASIN: B000OTJSWI

              The World At My Feet: The True And Sometimes Hilarious Adventures Of A Lady Airline Captain
              Average customer rating: 4 out of 5 stars
              • INSPIRATIONAL
              • I read in it one day - couldn't put it down!!
              • Cap'n Meryl -good job
              • Cap'n Meryl -good job
              • Charming, Brave, and Funny
              The World At My Feet: The True And Sometimes Hilarious Adventures Of A Lady Airline Captain
              Meryl Getline
              Manufacturer: Lorrie Press
              ProductGroup: Book
              Binding: Paperback

              GeneralGeneral | Biographies & Memoirs | Subjects | Books
              Reference & CollectionsReference & Collections | Biographies & Memoirs | Subjects | Books
              WomenWomen | Specific Groups | Biographies & Memoirs | Subjects | Books
              Similar Items:
              1. Pilots of the Line: On Being an Airline Pilot Before and Since 9-11-2001. Pilots of the Line: On Being an Airline Pilot Before and Since 9-11-2001.
              2. The Smile-High Club:  Outrageous but True Air Travel Stories The Smile-High Club: Outrageous but True Air Travel Stories
              3. Air Travel Tales From The Flight Crew, 2nd Edition: The Plane Truth At 35,000 Feet Air Travel Tales From The Flight Crew, 2nd Edition: The Plane Truth At 35,000 Feet
              4. Cockpit Confessions of an Airline Pilot Cockpit Confessions of an Airline Pilot
              5. Captain Captain

              ASIN: 0975436708

              Book Description

              High Flying Adventures! Not long ago, young women with mile-high dreams were limited to flying the skies only as passengers or flight attendants. But aviation has always progressed because of the dreams of its pioneers. Meryl Getline is one of those pioneers. She dreamed of being a pilot. She was never content to merely ride the plane—she wanted to fly it, too. Certain that she had the "right stuff," Meryl decided—at a time when there was little or no opportunity for women—that she was going to be a captain for a major airline. Facing monumental challenges and against near-impossible odds, Meryl succeeded at her goal. Now, you can join Meryl on her true life (and often hilarious) adventures, through exciting take-offs and smooth landings, to become one of the world's first female airline captains! Meryl's message: "Never, never, never, never give up!"

              Customer Reviews:

              5 out of 5 stars INSPIRATIONAL.......2006-04-14

              This book wasn't just fascinating and interesting, but Captain Meryl's life story about her dream to fly is absolutely inspiring! I also couldn't put this book down, but also didn't want it to ever end! Although, it may seemed cliched, Captain Meryl proves in her book that any goal can be achieved in life, just as long as you never give up. Whether or not you have an interest in airplanes or flying, this book is excellently written, it's humorous, and it's just so much fun. I highly recommend this book to ANYONE and EVERYONE!

              5 out of 5 stars I read in it one day - couldn't put it down!!.......2006-03-06

              A fun and fast-moving collection of stories from one who has many unusual life experiences. A great family book - clean and appropriate for all ages. The author's story is inspiring but never preachy.

              5 out of 5 stars Cap'n Meryl -good job.......2006-02-25

              I have finised reading your book and I'm so impressed that I can firmly say that you are not only very good pilot but you are my idol. You are so relentlessly in your decision and courage. I envy you your polyglot possibility and your travel adventures. You have so colours and full of adventures life. You met so many friendly people. Raturning to your book - it can kindle passion to aviation. The book is is not only true and sometimes hilarious but life, realistic, inspirational and educational. I read it at once. When I read it I relate haw difficulty was becoming an airline Captain. "The World At My Feet" brings something new to my life.
              Cap'n Meryl ! I will never, never, never, never give up !!!! in my dreamed aviation career.

              5 out of 5 stars Cap'n Meryl -good job.......2006-02-25

              I have finised reading your book and I'm so impressed that I can firmly say that you are not only very good pilot but you are my idol. You are so relentlessly in your decision and courage. I envy you your polyglot possibility and your travel adventures. You have so colours and full of adventures life. You met so many friendly people. Raturning to your book - it can kindle passion to aviation. The book is is not only true and sometimes hilarious but life, realistic, inspirational and educational. I read it at once. When I read it I relate haw difficulty was becoming an airline Captain. "The World At My Feet" brings something new to my life.
              Cap'n Meryl ! I will never, never, never, never give up !!!! in my dreamed aviation career.

              5 out of 5 stars Charming, Brave, and Funny.......2006-02-13

              This is a charming, brave, and funny memoir of Meryl Getline's journey from young girl mesmerized by flying to airline captain. It is a journey which might seem improbable--but not once you've gotten to know Captain Getline through her own words, and that is a big part of the pleasure of reading her book! Other reviewers have emphasized its place as an inspiring and motivational story, and as a model for pioneering women in a relentlessly male-dominated profession. The book does indeed fill those roles. But Captain Getline's book struck me first and foremost as an exhilarating romance--the real-life story of a young woman's love affair with aviation and her single-minded pursuit of a way to make it last. Perhaps I am starry-eyed because I also fell in love with flying at an early age, but I would have given my eye teeth for the career Captain Getline has earned, and I found myself cheering her on long after I finished the book (in a single sitting). In any case, this book is not just for pilots; anyone who has ever loved flying or travel, or who has faced adversity in a chosen career, should find it touching.

              In fairness to Captain Getline, I agree with other favorable reviewers that the motives of a group of strongly negative reviews posted to this site in May 2005 are highly suspect. These clustered diatribes appear on multiple book review sites and are the only negative reviews of Captain Getline's book which I have seen. Charitably viewed, these reviews may well represent the hostility of other pilots so jaded or jealous or embittered by the airline industry that they need to get out of the cockpit. Regardless, these negative reviews strongly suggest an irrelevant and twisted political vendetta which has no proper place in this book review forum.

              Arts and Crafts Houses 1 : Philip Webb, Red House ; William Richard Lethaby, Melsetter House ; Sir Edwin Lutyens, Goddards
              Average customer rating: Not rated
                Arts and Crafts Houses 1 : Philip Webb, Red House ; William Richard Lethaby, Melsetter House ; Sir Edwin Lutyens, Goddards
                William Richard; Lutyens, Edwin Lethaby
                Manufacturer: Phaidon Inc Ltd
                ProductGroup: Book
                Binding: Hardcover

                Lutyens, Edwin LandseerLutyens, Edwin Landseer | ( J-L ) | Artists, A-Z | Arts & Photography | Subjects | Books
                ASIN: B000OMGFOE
                GODDARDS - Sir Edwin Lutyens
                Average customer rating: Not rated
                  GODDARDS - Sir Edwin Lutyens
                  Brian Edwards
                  Manufacturer: Phaidon
                  ProductGroup: Book
                  Binding: Paperback

                  Lutyens, Edwin LandseerLutyens, Edwin Landseer | ( J-L ) | Artists, A-Z | Arts & Photography | Subjects | Books
                  ASIN: B000JVCEYU
                  Goddards: Sir Edwin Lutyens (Architecture in Detail)
                  Average customer rating: Not rated
                    Goddards: Sir Edwin Lutyens (Architecture in Detail)
                    Brian Edwards
                    Manufacturer: Phaidon Press
                    ProductGroup: Book
                    Binding: Paperback

                    GeneralGeneral | Architecture | Professional & Technical | Subjects | Books
                    ResidentialResidential | Building Types & Styles | Architecture | Professional & Technical | Subjects | Books
                    GeneralGeneral | Building Types & Styles | Architecture | Professional & Technical | Subjects | Books
                    GeneralGeneral | Architects, A-Z | Architecture | Professional & Technical | Subjects | Books
                    BritishBritish | International | Architecture | Professional & Technical | Subjects | Books
                    GeneralGeneral | Crafts & Hobbies | Home & Garden | Subjects | Books
                    GeneralGeneral | Home Design | Home & Garden | Subjects | Books
                    Lutyens, Edwin LandseerLutyens, Edwin Landseer | ( J-L ) | Artists, A-Z | Arts & Photography | Subjects | Books
                    ASIN: 0714832634

                    The Hero and the Outlaw: Building Extraordinary Brands Through the Power of Archetypes
                    Average customer rating: 4.5 out of 5 stars
                    • Disappointing
                    • Wow, a new archetype!
                    • Dry but valuable
                    • A Brand Is Never Just A Logo
                    • Insightful
                    The Hero and the Outlaw: Building Extraordinary Brands Through the Power of Archetypes
                    Margaret Mark , and Carol S. Pearson
                    Manufacturer: McGraw-Hill
                    ProductGroup: Book
                    Binding: Hardcover

                    Strategy & CompetitionStrategy & Competition | Management & Leadership | Business & Investing | Subjects | Books
                    GeneralGeneral | Business & Investing | Subjects | Books
                    AdvertisingAdvertising | Marketing & Sales | Business & Investing | Subjects | Books
                    GeneralGeneral | Marketing | Marketing & Sales | Business & Investing | Subjects | Books
                    GeneralGeneral | Self-Help | Health, Mind & Body | Subjects | Books
                    Social Psychology & InteractionsSocial Psychology & Interactions | Psychology & Counseling | Health, Mind & Body | Subjects | Books
                    GeneralGeneral | Social Sciences | Nonfiction | Subjects | Books
                    Similar Items:
                    1. Building Brands and Believers: How to Connect with Consumers Using Archetypes Building Brands and Believers: How to Connect with Consumers Using Archetypes
                    2. The Culture Code: An Ingenious Way to Understand Why People Around the World Live and Buy as They Do The Culture Code: An Ingenious Way to Understand Why People Around the World Live and Buy as They Do
                    3. Awakening the Heroes Within: Twelve Archetypes to Help Us Find Ourselves and Transform Our World Awakening the Heroes Within: Twelve Archetypes to Help Us Find Ourselves and Transform Our World
                    4. Storytelling: Branding in Practice Storytelling: Branding in Practice
                    5. The Hero Within: Six Archetypes We Live By The Hero Within: Six Archetypes We Live By

                    ASIN: 0071364153

                    Book Description

                    A brand’s meaning—how it resonates in the public heart and mind—is a company’s most valuable competitive advantage. Yet, few companies really know how brand meaning works, how to manage it, and how to use brand meaning strategically. Written by best-selling author Carol S. Pearson (The Hero Within) and branding guru Margaret Mark, this groundbreaking book provides the illusive and compelling answer. Using studies drawn from the experiences of Nike, Marlboro, Ivory and other powerhouse brands, the authors show that the most successful brands are those that most effectively correspond to fundamental patterns in the unconscious mind known as archetypes. The book provides tools and strategies to:
                    • Implement a proven system for identifying the most appropriate and leverageable archetypes for any company and/or brand
                    • Harness the power of the archetype to align corporate strategy to sustain competitive advantage

                    Download Description

                    Using studies drawn from the experiences of Nike, Marlboro, Ivory and other powerhouse brands, the authors show that the most successful brands are those that most effectively correspond to fundamental patterns in the unconscious mind known as archetypes.

                    Customer Reviews:

                    3 out of 5 stars Disappointing.......2007-09-14

                    I was disappointed by the lack of rigorous thinking in this book.

                    Sure, different companies have different personalities and personality is part of the brand. We could even create our own set of Jungian archetypical brand personalities, and go about attaching them to different brands.

                    But now for a test. Is Coca Cola a Creator -- helping inspire its users to do great bubbly things? Is it a Caregiver -- showing care for others? Maybe it's a Ruler -- a tough competitor and long the top dog in Cola Wars? How about a Jester -- always at the center of a good time? Or just it's just the drink for Regular Guys and Gals? Look at the ads -- maybe its a Lover or at least a drink for Lovers sharing a soda with two straws? Or, how about an almost Heroic presence, again from ads? Sometimes, it has a sort of Outlaw feel (with folks like Mean Joe Greene playing Robin Hood handing a Coke to a kid). In the old days Coca Cola ads praised it both for giving energy and a calming effect -- though there's no archetype for either of those. So, maybe it is more a Magician -- think of some of those magical ads past and animated present and its ability to give both energy and calm the soul. Given Coca Cola's global ubiquity and appeal, it might well be the drink of Explorers. It might even be (given the caffeine) the energy drink for yuppie Sages? Well, it turns out (according to the authors), that Coke is clearly so successful because it's an "Innocent." The toughest competitor in the Cola Wars, a mixture of caffeine, water, and sugar, almost wizened from a century of success -- yeah, it's clearly an Innocent and that explains everything.

                    My point is that the book lacks any sense of rigor, proof, or science-like basis in fact. The authors do a clever job of retrofitting achetypes to brands, and several of the cases are interesting, but the whole thing appears to work better in hindsight than proven principles for brand success. One could equally well, in this reviewers opinion, talk about aligning your brand with top-rated TV shows, Tarot cards, signs of the Zodiac, or (with at least a tiny bit of science) Myers-Briggs personality types --- "proving" the case with stories about how GE, Toyota, Google, etc. etc. all fit some stellar or personality pattern.

                    The kernel of truth in the book is that people like their brands, products, and companies to have a predicatable, attractive, and aspirational subtext. Creating an enduring and attractive personality makes sense, at least as long as the personality remains relevant.

                    Speaking of personalities, what's the Jungian archetype for the Maytag repair man? Is he a Regular Guy, sidekick to a Hero, or a Jester? Is the Ultimate Driving Machine (BMW) a Hero or an Explorer . . . with maybe the 3 Series for Regular Guys and Gals with higher aspirations than Honda and Toyota owners? No doubt the authors could tell us, though I doubt their hindsight would be of much value in predicting past or future business success.

                    What might be of value to some readers, especially those who think Jung had the last meaningful words on human decision making, is that some structure (almost any structure, even the Yellow Pages or TV guide) can be useful in brainstorming product and brand alternatives.

                    1 out of 5 stars Wow, a new archetype!.......2007-08-06

                    Amazing... discover some (partial) new knowledge of psychology for the sole purpose of manipulating and profiting from others!
                    While this is standard for advertising types, it would only be fair of Pearson to discuss the other core archtypes at work here: the Crook, the Scam Artist, the Amoral Profiteer. These are real archetypes, that most readers of this book are living. Make money Peason, ok, but face your shadow and dont be part of the human problem; be part of the solution.

                    5 out of 5 stars Dry but valuable.......2007-07-28

                    Alright, I'll be the first to admit it; this book is not an easy read. In fact, I'd call it a slog (and I'm a readaholic who can't put down the back of a cereal box!). But, the concepts presented are worth the work. The authors explain what's so darn compelling about Apple's logo, what type of client you want to speak to, and what they need you to say to make a connection with them. Plus much, much more.

                    So if you're trying to get a handle on branding and figure out what will work for you, grab this book. Thankfully, although it is dry as bone, it's fairly skim-friendly. So do what I did and skip the parts that don't apply or get too boring, and just look at the handy call-out boxes of bulleted info. You'll get the meat of the book without having to work so hard.

                    4 out of 5 stars A Brand Is Never Just A Logo.......2007-03-08

                    If you're in the business of building brands. positioning products and adding value to organizations, this is a must-read. Simply organized, easy to follow and full of insight and thought, this book belongs on the office desk of every one who's involved in the science and art of marketing and brand development.

                    5 out of 5 stars Insightful.......2006-11-11

                    This book draws some rock-solid suggestions about how companies can build successful brands by tapping into the fables and stories that are hardwired into our DNA. Uses insightful examples and makes what could have been a pretty dry read into a book that I actually read cover to cover on a cross-country flight. That's an achievement as generally five minutes spent reading on an airplane puts me into a deep sleep.

                    Jaci Valasquez (Ccm Life Lines)
                    Average customer rating: Not rated
                      Jaci Valasquez (Ccm Life Lines)
                      Lindy Warren
                      Manufacturer: Harvest House Publishers
                      ProductGroup: Book
                      Binding: Paperback

                      VoiceVoice | Instruments & Performers | Music | Entertainment | Subjects | Books
                      GeneralGeneral | Music | Entertainment | Subjects | Books
                      GeneralGeneral | Composers & Musicians | Arts & Literature | Biographies & Memoirs | Subjects | Books
                      GeneralGeneral | Ethnic & National | Biographies & Memoirs | Subjects | Books
                      ReligiousReligious | Leaders & Notable People | Biographies & Memoirs | Subjects | Books
                      GeneralGeneral | Religion & Spirituality | Subjects | Books
                      GeneralGeneral | Christianity | Religion & Spirituality | Subjects | Books
                      ASIN: 0736904441
                      Christmas
                      Average customer rating: Not rated
                        Christmas
                        Jaci Cdwrde 886128 Valasquez
                        Manufacturer: WORD ENTERTAINMENT
                        ProductGroup: Book
                        Binding: Audio CD

                        GeneralGeneral | Books on CD | Audiobooks | Formats | Books
                        ASIN: 6307156279

                        The Blackwell Dictionary of Judaica
                        Average customer rating: Not rated
                          The Blackwell Dictionary of Judaica
                          Dan Cohn-Sherbok
                          Manufacturer: Blackwell Publishers
                          ProductGroup: Book
                          Binding: Paperback

                          GeneralGeneral | Jewish | World | History | Subjects | Books
                          GeneralGeneral | Dictionaries & Thesauruses | Reference | Subjects | Books
                          GeneralGeneral | Religion & Spirituality | Subjects | Books
                          GeneralGeneral | Judaism | Religion & Spirituality | Subjects | Books
                          JewishJewish | Ethnic & National | Biographies & Memoirs | Subjects | Books
                          Look Inside History BooksLook Inside History Books | Trip | Specialty Stores | Books
                          Look Inside Reference BooksLook Inside Reference Books | Trip | Specialty Stores | Books
                          All TitlesAll Titles | Qualifying Textbooks - Fall 2007 | Stores | Books
                          ASIN: 0631187286

                          Book Description

                          With over 7,000 concise entries and nearly half a million words on every aspect of Jewish history, civilization, and religion--from ancient times to the present--this reference is designed for everyone who wishes to learn more about the development of Judaism.

                          Books:

                          1. Malawi Business Intelligence Report
                          2. Malaysia Business Intelligence Report (World Business Intelligence Library)
                          3. Mali Business Intelligence Report (World Business Intelligence Report Library)
                          4. Marketing Internacional Productos Industriales
                          5. Mauritius Business Intelligence Report
                          6. Mauritius Business & Investment Opportunities Yearbook
                          7. Merchants and Migrants: Ethnicity and Trade among Yunnanese Chinese in Southeast Asia (Yale Southeast Asia Studies Monograph Series No. 47)
                          8. Mexico Business Intelligence Report
                          9. Moldova Business Intelligence Report
                          10. Monaco Business Intelligence Report (World Country Study Guide Library)

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