Average customer rating:
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Gerencia de La Fuerza de Ventas
Carlos Facci
Manufacturer: Ediciones Universo
ProductGroup: Book
Binding: Paperback
 Exports & Imports
| Economics
| Business & Investing
| Subjects
| Books
Spanish
| Foreign Language Nonfiction
| Nonfiction
| Subjects
| Books
Exportación e Importación
| Economía
| Negocios e inversiones
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Internacional
| Negocios e inversiones
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No-Ficción
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| Automotriz
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Contabilidad y Finanza
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| Contabilidad
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ASIN: 9879547101 |
Average customer rating:
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Taking Profits from the Oex
Arthur Darack
Manufacturer: Bonus Books
ProductGroup: Book
Binding: Hardcover
General
| Popular Economics
| Business & Investing
| Subjects
| Books
Public Finance
| Economics
| Business & Investing
| Subjects
| Books
General
| Business & Investing
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Futures
| Investing
| Business & Investing
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Stocks
| Investing
| Business & Investing
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ASIN: 0933893582 |
Book Description
A corporate campaign is an organized assault on the reputation of a company that has offended some interest group. Although corporate campaigns often involve political, economic, and legal tactics, they are centered around the media, where protagonists attempt to redefine the image--and undermine the reputation--of the target company. It is a strategy most frequently employed by unions but is also employed by special interests, such as environmental or human rights groups. Sometimes it is even employed by one corporation against another. It is a rapidly growing phenomenon that is still unknown to the general public, to most academics and journalists, and is rarely understood by the corporations that find themselves on the firing line.
The Death of a Thousand Cuts argues and demonstrates that corporate campaigns are a distinctive phenomenon whose manifestations are today ubiquitous in both the marketplace and the media. This volume examines, in considerable detail, the history, strategy, tactics, effects, consequences, and likely future directions of the corporate campaign and of its nonlabor-based cousin, the anticorporate campaign. The book is based on ample sources and methods, among them an extensive review and analysis of media coverage, news releases, previous scholarship, union publications, campaign materials, interviews and conversations with individuals who have experienced corporate campaigns, public presentations by labor leaders and others, correspondence, Internet postings, case law summaries, documents, videotapes, and other materials. Through original data and interpretation, this book adds context and integration to these materials thus giving them new meaning.
Key features of this outstanding new book include:
* A thorough and clear explanation of what a corporate campaign is and how it differs from other more mundane "public relations" campaigns.
* A detailed examination of strategies and tactics that includes their historical development. Some of the more high profile target companies in recent years include Coca-Cola, Microsoft, Caterpillar, Campbell's Soup, Federal Express, General Dynamics, Home Depot, International Paper, K-Mart, Nike, Texaco, Walmart, Starbucks, and UPS.
* Hundreds of examples that help explain such contemporary events as the anti-sweatshop movement on college campuses, the living wage movement, and the protests against the World Trade Organization, International Monetary Fund, and World Bank.
* A lengthy appendix contains abbreviated descriptions of nearly 200 corporate campaigns waged by labor unions and various advocacy groups since the idea of the corporate campaign was first developed in the 1960's.
Customer Reviews:
A book that deserves to be read.......2001-12-02
I picked up Manheim's book by chance during a visit to the United States and it was indeed a revelation.
As a Ph.D student in communications, I have read my fair share of books but Manheim's volume is a standout.
It is an extradordinary piece of scholarship the way he has tied all the different threads of this growing phenomenon together to give us a fairly sophisticated, yet extremely readable analysis of what we are seeing today.
Though there have been the occasional article or monograph written on this area before, no one has traced the evolution of this concept so thoroughly or assembled such an impressive number of case studies about corporate campaigns.
Apart from this, Manheim's book has a number of other strengths that make it quite compelling.
As a communications scholar of some note,Manheim understably, devotes considerable time and attention to analysis of the communications strategies employed by the antagonists of a company. His discussion of the activist need to define "the moral high ground" is fascinating.
Another strength is his discussion of codes of conduct and how activists use them against companies. Codes of conduct based campaigning by activists is not a terribly well understood phenomena within the corporate sector which is surprising given the proliferation of these charters, codes or compacts.
The space that Manheim devotes to shareholder activism is also intriguing given the growing efforts of activists to target companies through key stakeholders such as institutional investors and the like.
All of this marks Manheim's book as a must-have for anyone working in a corporation who is in a corporate affairs, public affairs, human resources, investor relations, marketing and especially higher management function.
Average customer rating:
- A Good, if knee-jerk, analysis of European policy
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The Dawn of Peace in Europe: A Twentieth Century Fund Book (Twentieth Century Fund Books)
Michael Mandelbaum
Manufacturer: Twentieth Century Foundation
ProductGroup: Book
Binding: Hardcover
Governmental
| Accounting
| Industries & Professions
| Business & Investing
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General
| United States
| Americas
| History
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General
| Europe
| History
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Russia
| History
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Military Science
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War & Peace
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Relations
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General
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ASIN: 0870783963 |
Amazon.com
Certain to be an important point of reference in future debates on the mission and structure of NATO, Michael Mandelbaum's The Dawn of Peace in Europe lays out a clear and conservative vision for the future of the Atlantic alliance. Mandelbaum squarely challenges the two major movements for restructuring NATO, both of which have been limitedly pursued by the Clinton Administration: the first is the movement toward NATO-led "out of area" missions, such as deployments in Bosnia or other global hot-spots; the second, the expansion of NATO to the east, bringing nations such as Poland, Hungary, and the Czech Republic into the alliance. Mandelbaum argues that both of these are bad ideas, the first unattainable, the second undesirable. Instead, he contends the alliance should hold to its 16 members and resist calls for extra-territorial missions. Mandelbaum's contrarian arguments are developed with clear exposition, drawing examples from recent foreign relations, as well as military history. This is an important and timely analysis of American foreign policy and the future of NATO.
Book Description
With the end of the cold war, Europe is more united and freer from the danger of a major war than at any time in modern history. An historically unprecedented and highly desirable European security order is in place. The Dawn of Peace in Europe describes this new "common security order," assesses the alternatives to it, and analyzes the conditions necessary for its continuation.
Mandelbaum begins by exploring three possible futures for the North Atlantic Treaty Organization: retaining its original mission but expanding its membership to include some countries in Central Europe.
He finds that perpetuating the status quo in necessary, that Bosnia-style "out of area" operations may be desirable but are not feasible, and that expansion is feasible but not desirable. He then shows how the arms limitation agreements of the late 1980s and early 1990s, in conjunction with the political changes of 1989 and 1991, have created the new common security order.
The future of this new order depends on Russia and the United States. Mandelbaum assesses how the wrenching transition taking place within Russia might affect its policies toward the arms treaties and toward its neighbors. Finally, he evaluates the durability of the American commitment to an active role in Europe.
Customer Reviews:
A Good, if knee-jerk, analysis of European policy.......1998-03-07
Mandelbaum's "The Dawn of Peace in Europe" is a well-researched and articulate piece detailing the future of NATO and of American involvement in Europe. Though short, it is detailed in its analysis and provides the reader with a clear understanding of his position. In it, Mandelbaum attempts to analyse the role of NATO, and critique the directions that other have prescribed for the alliance. Mandelbaum feels that the best course of activity for the alliance is to stay as it is, and redirect its energies into "reassuring" the perpetuation of the common security order that exists in Europe. He feels that NATO is poorly equipped to pursue out-of-area missions, such as the one in Bosnia, and that expansion of NATO is a mistake because it installs victor's justice on Russia, and this justice will be remembered by the Russian people as an insult. It appears as though this analysis regarding the impact NATO expansion will have on Russia is somewhat of a knee-jerk reactions. Opinion has shown consistently that the Russian people do not care if NATo expands and do not feel that it is necessarily a threat to their security. Furthermore, many analysts including Andrei Kortunov have written their opinions on this issue and have shown that only in the most extreme case would there be a nationalist backlash against NATO expansion. Mandelbaum still views Russia as the enemy of NATO, as it was through the Cold War, and thus his view of the alliance may be somewhat dated. Despite this however, he provides the reader with a clear approach to the future of European security. Mandelbaum articulates the idea of a common security order existing in Europe now that ensures the peace without the high costs of balance of power politics and without the unrealistic tenets of world government. Whether or not a security order continues to exist, according to Mandelbaum will depend on whether or not Russia will stay peaceful and if the United States will stay in European defence mechanisms. If things reamain as is, Europe will be the bastion of peace in an all too unpeaceful world. I recommend this book for all analysts interested in European security.
Book Description
Offers detailed case studies that demonstrate the crucial strategic issues facing nonprofit governing boards and offers board members new methods for dealing with them.
Average customer rating:
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Teaching Notes for Nonprofit Boards & Leadership - Cases on Governance, Change & Board-Staff Dynamics (Paper Only)
Wood
Manufacturer: Pfeiffer Wiley
ProductGroup: Book
Binding: Paperback
Business & Investing
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| Accounting
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| By Publisher
| Economics
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| General
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| Popular Economics
| Real Estate
| Reference
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| Women & Business
ASIN: 0787902500 |
Average customer rating:
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Real Property: A Perilous Possesion
Bernard J. Ficarra
Manufacturer: Athena Pr Pub Co
ProductGroup: Book
Binding: Paperback
General
| Business & Investing
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| Books
General
| Real Estate
| Business & Investing
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General
| Practical Guides
| Law
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Real Estate
| Practical Guides
| Law
| Subjects
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ASIN: 1930493673 |
Book Description
A man's house is his castle, his real property, but try buying one and you'll know what real trouble means. Every bend is hemmed with hidden perils of legal potholes, and obscured in clouded confusion of argot speeches and judicial quagmire that can easily transform a joy-giving prize into an unanticipated sorrowful surprise.
Real Property presents a lesson from sad experiences with property ownership that brought discomfiture, legal bitterness, and emotionalism due to personal negligent vigilance.
A handy treatise on laws of real property, it is a vanguard against conniving street-smart lawyers.
Average customer rating:
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Biographical Essays on Twentieth-Century Percussionists (Studies in the History and Interpretation of Music, V. 3)
Geary Larrick
Manufacturer: Edwin Mellen Press
ProductGroup: Book
Binding: Hardcover
General
| Instruments & Performers
| Music
| Entertainment
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| Books
Percussion
| Instruments & Performers
| Music
| Entertainment
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General
| Music
| Entertainment
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History & Criticism
| Music
| Entertainment
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General
| Composers & Musicians
| Arts & Literature
| Biographies & Memoirs
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General
| Biographies & Memoirs
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All Titles
| Qualifying Textbooks - Fall 2007
| Stores
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ASIN: 0773495592 |
Average customer rating:
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They Were Few (Studies on the Shoah, Vol 2)
Alexander Bronowski
Manufacturer: Peter Lang Pub Inc
ProductGroup: Book
Binding: Hardcover
Asia
| History
| Subjects
| Books
| Afghanistan
| Armenia
| Bangladesh
| Belarus
| Bhutan
| Brunei
| Cambodia
| Central Asia
| China
| Far East
| General
| Georgia
| Hong Kong
| India
| Indonesia
| Japan
| Korea
| Laos
| Malaysia
| Maldives
| Mauritius
| Mongolia
| Myanmar
| Nepal
| Pakistan
| Philippines
| Russia
| Seychelles
| Singapore
| South Asia
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General
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Poland
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Holocaust
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General
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Jewish
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ASIN: 0820416290 |
Book Description
Overview: Foundations of Financial Management is a proven and successful text recognized for its excellent writing style and step-by-step explanations to make the content relevant and easy to understand. The text's approach focuses on the "nuts and bolts" of finance with clear and thorough treatment of concepts and applications. There is a strong real-world emphasis presented throughout. This edition represents the 25th anniversary of the text. Through 25 years, this text has definitely stood the test of time due to the authors' commitment to quality revisions. Block and Hirt know what works and what doesn't work for students, and they have consistently maintained a high quality textbook that is responsive to the demands of the marketplace. This edition is no exception.
Customer Reviews:
Excellent Self Study.......2005-08-13
The text is very easy to read and simple to follow along. The self study guide that comes with it is very handy to get a full understanding of the mathematical equations. I was disappointed that the weblink provided in the book to get more up to date information from Standard & Poor's was not working. I had to order the 11th edition for my second finance class but that was by order of the university. When the 11th edition arrived the weblink in that book worked. I really enjoy reading the book on my commute to and from work. I recommend this book to even the curious person who wants a better understanding of retirement and pension plans.
I will always refer back to the two texts for all my finance needs.
Foundations of Financial Management, 10th Edition.......2003-09-28
Delivery was terrific. I received the book 6 days after I ordered it and it's brand new!
Very Good, But Not Excellent.......2002-07-12
As an undergrad taking his first finance class, I have have found this book to be quite useful. The concepts are explained in simplified, less-complicated ways and make reading each chapter less frustrating than perhaps some others (compared to some of the econ texts that I have had to use!).
It is well-written, concise, and employs some very straightforward, easy-to-follow graphs/diagrams. Also, both the formulas and the exercises at the end of each chapter are quite useful.
The only reason that I did not give it a 5-star rating is because some of the chapters did not use enough "real-world examples" or hypothetical situations in some of the more challenging lessons. This might better aid those students who are new to finance or simply need another angle to better grasp the idea.
A comprehensive, well-written finance textbook.......2002-03-02
This text is characterized by its extreme simplicty in explanation and presentation of its material. The flow of presenting the contents of each chapter is so sequentially logical that it makes the reader grasp the financial concepts very fast and effectively. Colorful illustrative diagrams are employed extensively to facilitate a high level of understanding and help the learner develop the necessary conceptual links between inter-related topics and items. In addition, it is very comprehensive and intensely supported with a "luggage" of real-life cases .I recommend this excellent text to everyone who needs to take an introductory course in corporate finance.
An excellent book for those who do not wish to learn finance.......2001-06-04
I used to be "illiterate" in terms of finance and I thought that this book would help me to comprehend the basic principles of corporate finance. Unfortunately, the content of this book is completely implicit. The authors wrote a book without taking into account the nature of the audience. Consequently,this book does not address to financial managers or to any kind of managers or even students. The only people who can really understand the content of this book is the authors themselves!
After having read many books regarding corporate finance and financial management, I have become familiar with this discipline. There are hundreds of well-structured remarkable books that you can purchase at a lower price...
Average customer rating:
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LOGBOOK, A Navy Pilot's Story
Jack Burrows
Manufacturer: Vantage Pr
ProductGroup: Book
Binding: Paperback
General
| Biographies & Memoirs
| Subjects
| Books
Military & Spies
| Professionals & Academics
| Biographies & Memoirs
| Subjects
| Books
General
| Military
| Leaders & Notable People
| Biographies & Memoirs
| Subjects
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ASIN: 0533135923 |
Average customer rating:
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Visions of Rome: Thomas Ashby, Archaeologist
Richard Hodges
Manufacturer: British School at Rome
ProductGroup: Book
Binding: Hardcover
General
| Biographies & Memoirs
| Subjects
| Books
Sociologists
| Professionals & Academics
| Biographies & Memoirs
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Rome
| Ancient
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General
| Greece
| Europe
| History
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General
| Sociology
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| Nonfiction
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General
| Archaeology
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ASIN: 0904152340 |
Book Description
Thomas Ashby (1874-1931), the first scholar and third Director of the British School at Rome died tragically when he tumbled from a train. His `The Roman Campagna in Classical Times' remains a classic work of topographic research. This book, written by another former Director, tells the story of his life as an academic, as the Director responsible for building the British School at Rome in the Valle Giulia, as an ambulance driver in the First World War, as an avid photographer and, in the author's view, as the victim of the British tendency towards dark moral judgement.
Richard Hodges is Professor of World Archaeology at the University of East Anglia. Previously he was Director of the British School at Rome. He is a world-renowned expert on the Late Antique Period in the Mediterranean and is currently excavating at the site of Butrint in Albanian.
Average customer rating:
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Redesigning the Work of Human Services
John O'Looney
Manufacturer: Quorum Books
ProductGroup: Book
Binding: Hardcover
General
| Organizational Behavior
| Business & Investing
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| Books
General
| Business & Investing
| Subjects
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Nonprofit Organizations & Charities
| Industries & Professions
| Business & Investing
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Social Services & Welfare
| Poverty
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General
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Local Government
| Levels of Government
| Political Science
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Federal Government
| Government
| Nonfiction
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ASIN: 0899309410 |
Book Description
Redesigning the Work of Human Services explores alternative organizational designs for the delivery of human services--designs that emphasize collaborative governance and partnerships among public and private agencies, local control and responsibility for results, and the use of innovative information, planning, and community capacity-building technologies. This book redefines the debate about whether human services should be privatized or not. The author suggests that the basic task of human services--to enable families to socialize the young--is one that can neither be fulfilled effectively by the state nor by private agencies. Rather, carefully crafted public-private partnerships, when combined with new accountability mechanisms and the sophisticated use of emerging information technologies, are likely to offer more in the way of effective, efficient, and appropriate human services. Because this work is solidly grounded in the literature on both human and business services, the author's suggestions for major redesign are comprehensive and intelligently qualified.
Average customer rating:
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I Bought a House With Cash: So Can You!
Charles S. Murthy
Manufacturer: Kroshka Books
ProductGroup: Book
Binding: Paperback
General
| Real Estate
| Business & Investing
| Subjects
| Books
Investments
| Real Estate
| Business & Investing
| Subjects
| Books
General
| Personal Finance
| Business & Investing
| Subjects
| Books
How-to & Home Improvements
| Home & Garden
| Subjects
| Books
| Buildings & Construction
| Carpentry
| Cleaning, Caretaking & Relocating
| Decks & Patios
| Decorating
| Design & Construction
| Do-It-Yourself
| Electrical
| Estimating
| Furniture
| Green Housecleaning
| Hand Tools
| Heating, Ventilation & Air Conditioning
| Home Repair
| Household Hints
| Masonry
| Outdoor & Recreational Areas
| Plumbing & Household Automation
| Power Tools
| Reference
| Remodeling & Renovation
| Roofing
| Security
| Small Appliance Repair
| Swimming Pools
| Woodworking
ASIN: 1560725109 |
Book Description
This book provides the reader a quick reference on "Why and How to" buy a house paying cash, to save thousands of dollars in interest. It is written in simple English with no hypes, and stresses common sense. It makes the reader a positive minded skeptic equipped with better and true information about the house buying process. The books attempts to deliver the reader a shield against the Easy Credit Gorilla and the strong propaganda unleashed by the vested interests. It describes how the strategies are well suited to the current economic trends. The author, a middle class engineer, bought a house for cash using similar strategies.
Average customer rating:
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Romain Rolland the Man and His Work
Stefan Zweig
Manufacturer: Kessinger Publishing, LLC
ProductGroup: Book
Binding: Paperback
Authors
| Arts & Literature
| Biographies & Memoirs
| Subjects
| Books
General
| Biographies & Memoirs
| Subjects
| Books
ASIN: 0766194574 |
Book Description
1921. Rolland was a French novelist, dramatist, essayist, mystic, and pacifist, who was awarded the Nobel Prize for Literature in 1915. He had a strong sense of social responsibility and believed that art must be a part of the struggle to bring enlightenment to people. Rolland's biographer, Zweig, achieved fame with his psychoanalytically-oriented biographies of historical characters. Contents Part One: Biographical; Part Two: Early Work as a Dramatist; Part Three: The Heroic Biographies; Part Four: Jean Christophe; Part Five: Intermezzo Scherzo (Colas Breugnon); and Part Six: The Conscience of Europe.
Average customer rating:
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The Execution of the Hangman of Riga: The Only Execution of a Nazi War Criminal by the Mossad
Anton Kunzle , and
Gad Shimron
Manufacturer: Mitchell Vallentine & Company
ProductGroup: Book
Binding: Hardcover
General
| Biographies & Memoirs
| Subjects
| Books
Jewish
| Ethnic & National
| Biographies & Memoirs
| Subjects
| Books
Latvia
| Europe
| History
| Subjects
| Books
World War II
| Military
| History
| Subjects
| Books
| Asia
| Eastern Front
| Europe
| General
| Hiroshima & Nagasaki
| Home Front
| Intelligence Operations
| Iwo Jima
| Naval
| Normandy
| Pearl Harbor
| Personal Narratives
| Stalingrad
| Western Front
| Women
Criminology
| Crime & Criminals
| Nonfiction
| Subjects
| Books
ASIN: 0853035334 |
Books:
- Global Marketing and Advertising: Understanding Cultural Paradoxes
- Global Trading Arrangements in Transition (Studies in Economic Transformation and Public Policy)
- High Performance Computer Export Controls: Hearing Before the Committee on Governmental Affairs, U.S. Senate
- Importacion Exportacion - Delitos E Infracc Aduane
- INTERNATIONAL FINANCIAL ORGANIZATIONS BANKS AND INVESTMENT FUNDS WITH RUSSIA AND NIS PROJECTS (Russia Investment and Business Library)
- International Valuation Standards, 2003 (IVS2003)
- Iran Business Law Handbook
- Italy Business & Investment Opportunities Yearbook
- Korea North Business Law Handbook
- Korea South Business Law Handbook
Books Index
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- 1999 Harris South Carolina Manufacturers Directory
