Global Marketing and Advertising: Understanding Cultural Paradoxes

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A unique perspective on consumer behaviour

no book is as useful for students and practitioners of adv.

For students and practitioners in cross-cultural communicati

Global Marketing and Advertising: Understanding Cultural Paradoxes
Marieke K. de Mooij
Manufacturer: Sage Publications, Inc
ProductGroup: Book
Binding: Paperback

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ASIN: 0803959702

Book Description

For additional materials, please contact the author directly: www.mariekedemooij.com

Cultural diversity influences marketing and advertising at all levels: consumer behaviour, research methodology, philosophies of how advertising works, advertising strategy, concept and execution. What the field has been lacking is a knowledge base of cultural differences and similarities, that can be used for developing global strategies. This book presents such a knowledge base, a structure to understand the consequences of culture for marketing and advertising.

Customer Reviews:

A unique perspective on consumer behaviour.......2001-05-30

The book is unique in that Marieke K Mooij uses theories from cultural anthroplogy and interpersonal communication to present a framework for consumer behaviour. It is particularly useful for practioners who are working in underresearched markets and are looking for ways to explain why consumers behave the way they do. The book makes extensive use of Hofstede's 5-D model to locate members of different cultures along the dimensions of culture and then uses this to explain differences in buying behaviour, communication styles and advertising appeals. The conclusion of the book is that individual behaviour is shaped more by the culture they belong to than it is by income or other differentiators. The one limitation of the book is that most of the examples are European, but I would recommend it even for those interested in Asian markets

no book is as useful for students and practitioners of adv........1999-02-15

This book review is on a 'titre personnel" basis.

I enjoyed the international advertising course which Marieke gave at Universidad de Navarra in 1997. As a teacher she is very capable of communicating the importance and urgency of this diverse and complex subject: managing marketing communications and brands within the outer/ and inner spheres of market cultures. Marieke applies the 5 dimensional model of G.Hofstede to illustrate and diferentiate a clear and full colour image of cultures and values. Being dutch myself, I recognise both the theory of Hofstede, but also the paradoxes Marieke has found. Intrigueing phenomena such as Japanese business success and collectivism, such as status and success in feminine cultures etc etc are often raising eyebrows, and not seldomly at highbrow corporate levels.

Cultural understanding, I have learnt, is possible only after understanding one's own culture, and a commitment to learn about the other culture, not matching it with your own. Marieke does this very well, she places anecdotes and case-studies is an objective setting, viewing it with an uncoloured microscope. She has added theory, academic research and good practice to make this book complete.

This book, for me, is one of the few great books on international (intercultural) marketing communications (and brand management).

For students and practitioners in cross-cultural communicati.......1998-09-01

From the author: With this book I have tried to develop a knowledge base of cultural differences and similarities that can be used for developing global marketing and advertising strategies and meaningful local adaptations. The structure for understanding the consequences of culture for marketing and advertising is based on Geert Hofstede's model for comparing national cultures. I have applied it to consumer values and motivations and found that it can explain culture's influence on marketing and advertising. To make the book useful for both students and practitioners, it includes a mix of basic theory and the practical applications with many examples.

Excerpts from a review by David A. Victor in The Journal of Business Communication of July 1998:

`Marieke de Mooij has added a worthwhile contribution to the on-going discourse in cross-cultural business communication in Global marketing and Advertising: Understanding Cultural Paradoxes. The title might dissuade those in fields outside marketing from reading further, which would be unfortunate. Any of us with an interest in cross-cultural business ought to find something worthwhile in de Mooij's book. De Mooij focuses on the various paradoxes of cross-cultural marketing. She amply illustrates how "certain opposing values of one culture also exist in other cultures, but in reverse" (p. 2). De Mooij calls these "Value paradoxes" and it is here that she makes her greatest contributions. [....] Throughout her discussion of Value Paradoxes, she breaks new ground. [.....] De Mooij has laid out an extremely well-balanced approach to understanding the competing needs of marketing globally while accommodating local advertising preferences.'

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Global Marketing and Advertising Understanding Cultural Paradoxes 1998 Edition
Marieke de Mooij
Manufacturer: Sage
ProductGroup: Book
Binding: Hardcover
ASIN: B000NTTTHI

Book Description

This handbook presents the current state of practice, method and understanding in the field of mathematical finance. Each chapter, written by leading researchers, starts by briefly surveying the existing results for a given topic, then discusses more recent results and, finally, points out open problems with outlines for possible solutions. The primary audiences for the book are doctoral students, researchers and practitioners who already have some basic knowledge of mathematical finance. This comprehensive reference work will be indispensable to readers who need a quick introduction or references to specific topics within this cutting-edge material.

Handbook of Currency and Interest Rate Risk Management

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Handbook of Currency and Interest Rate Risk Management
Robert Schwartz , and Clifford W. Smith
Manufacturer: Prentice Hall Trade
ProductGroup: Book
Binding: Hardcover

General | Popular Economics | Business & Investing | Subjects | Books

Public Finance | Economics | Business & Investing | Subjects | Books

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The Handbook of Interest Rate Risk Management

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The Handbook of Interest Rate Risk Management
Jack Clark Francis
Manufacturer: Irwin Professional Pub
ProductGroup: Book
Binding: Hardcover

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ASIN: 1556233825

Book Description

Just Business: Business Ethics in Action is a ground-breaking book, which has changed the way business ethics is considered by both the business community and philosophers. Employing a powerful, original explanatory framework, Just Business offers substansive answers to questions of business ethics, resolving key problems of personnel, finance and corporate governance. Even more significantly Just Business supplies an Ethical Decision Model which can be used to manage businesses' ethical problems whenever and wherever they arise, in all their real -life complexity and variety. By introducing conceptual clarity to business ethics, Just Business provides solid arguments for rebutting trendy but unethical demands for 'social responsibility' and 'stakeholding' in business. Just Business demonstrates that business's correct ethical concern is just. As presented in Just Business, business ethics is not an extraneous anti-business option: it is rigorous, analytical business tool. Just Business provides a systematic, jargon free argument to show that it is not necessary either to emasculate or to adulterate business for business to be moral. Combining business realism with philosophical rigour, and employing a global pespective, Just Business should be of use to all who have dealings with business, whether as employees or directors, customers or lenders, shareholders or formulators of public policy.

Customer Reviews:

Packed With Knowledge!.......2001-09-01

Elaine Sternberg has written an important, fascinating look at business ethics. Despite its academic presentation, it hooks you right away, and keeps you hooked. She is not fuzzy in her ethical analysis; there is no moral posturing to be found. This book is a practical decision-making guide for businesspeople. Sternberg builds an ethical framework that starts with the fundamental premise that the goal of business is to increase owner value. If an ethical issue relates to that goal, it's one you must address. If not, it's not your problem. Once you've identified an ethical dilemma that you must resolve, Sternberg guides you through a series of intellectual exercises that narrow your options, identify your constraints and ultimately help you arrive at the correct answer. We [...] recommend this book as a seminal introduction to ethical decision making for business men and women that should be read by all and referred to often.

Just Business: Business Ethics in Action

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Just Business: Business Ethics in Action
Elaine Sternberg
Manufacturer: Oxford University Press, USA
ProductGroup: Book
Binding: Paperback
ASIN: B000OLC0MG

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Just Business: Business Ethics in Action
Elaine Sternberg
Manufacturer: NY
ProductGroup: Book
Binding: Hardcover
ASIN: B000MUA9VS

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Just Business: Business Ethics in Action
Elaine Sternberg
Manufacturer: Oxford University Press
ProductGroup: Book
Binding: Paperback
ASIN: B000OLC0E4

Just Business: Business Ethics in Action. Second Edition.

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Just Business: Business Ethics in Action. Second Edition.
Elaine Sternberg
Manufacturer: see notes for publisher info
ProductGroup: Book
Binding: Paperback
ASIN: B000M4GA0I

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Special Events: Proven Strategies for Nonprofit Fundraising

Special Events: Proven Strategies for Nonprofit Fundraising
Alan L. Wendroff
Manufacturer: Wiley
ProductGroup: Book
Binding: Hardcover

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ASIN: 0471462357

Book Description

As the philosopher Martin Buber wrote, "All real living is meeting." People like to get together. Thats why special events can often work so much better for nonprofit organizations than other, less social types of fundraising programs. From red-carpet galas to Saturday afternoon street fairs, special events offer nonprofits an unparalleled opportunity to both raise money and make friends. Yet for all the benefits—and they are great—inexperience and bad planning can make these events more trouble—and a greater financial drain—than they are worth.

Special Events: Proven Strategies for Nonprofit Fundraising, Second Edition is the complete guide to making your next nonprofit event the rousing success it can be. Packed with author and development professional Alan Wendroffs realistic insights and pointers, this text provides a logical and comprehensive outline of event planning, with a special emphasis on fitting these events into the larger framework of the nonprofits organizational goals. Inside youll find such helpful tools as:

Seven goals for a successful event
The Master Event Timetable (METT), a proven organizational tool that provides step-by-step guidance through the entire event process
A case study explaining in understandable detail how to implement the advice and methods outlined
An accompanying CD that includes sample timelines, worksheets, checklists, budgets, writing examples, decision tables, and contracts

From choosing the right event to the best way of expressing thanks afterwards, Special Events covers all aspects of producing a winning fundraiser for your organization. In addition to the brass tacks of managing logistics, the coverage includes thoughtful discussions on how to take full advantage of the networking, volunteer recruitment, public relations, and motivational opportunities your special event can provide. This updated Second Edition features new information in these areas, plus an entirely new chapter on using the Internet for event planning.

With the needs of nonprofit organizations only growing as donations shrink, special events become more and more vital in sustaining the life of these organizations. Nonprofit lay leaders, professionals, and staff, as well as marketing professionals and event planners who work with nonprofits, will all find in Special Events, Second Edition a clearly drawn road map leading to fundraising success.

Download Description

As the philosopher Martin Buber wrote, "All real living is meeting." People like to get together. That's why special events can often work so much better for nonprofit organizations than other, less social types of fundraising programs. From red-carpet galas to Saturday afternoon street fairs, special events offer nonprofits an unparalleled opportunity to both raise money and make friends. Yet for all the benefits—and they are great—inexperience and bad planning can make these events more trouble—and a greater financial drain—than they are worth.

Special Events: Proven Strategies for Nonprofit Fundraising, Second Edition is the complete guide to making your next nonprofit event the rousing success it can be. Packed with author and development professional Alan Wendroff's realistic insights and pointers, this text provides a logical and comprehensive outline of event planning, with a special emphasis on fitting these events into the larger framework of the nonprofit's organizational goals. Inside you'll find such helpful tools as:

Seven goals for a successful event
The Master Event Timetable (METT), a proven organizational tool that provides step-by-step guidance through the entire event process

A case study explaining in understandable detail how to implement the advice and methods outlined

Customer Reviews:

Special Events: Proven Strategies for Nonprofit Fundraising.......2004-02-04

A Review of
Special Events: Proven Strategies for Nonprofit Fundraising, second edition
By
Alan L. Wendroff
Published by
John Wiley & Sons, Inc. New York. 2003
ISBN 0-471-46235-7
Review written by Terence Ahab

It's been said that the reason so many new restaurants fail is that everybody who can boil water thinks he or she can be a successful restaurateur. A similar rule might apply to special event fund-raising - if you can pull off a successful dinner party, then maybe you figure you can plan a successful fundraising banquet. But as Alan Wendroff makes abundantly clear in the recently-released second edition of his book "Special Events: Proven Strategies for Nonprofit Fundraising," special event fundraising, to be truly successful, requires detailed planning along multiple fronts.

The centerpiece of Wendroff's hands-on approach to the topic is his Master Event Timetable, essentially a detailed 26-week task list that covers all the bases. Throughout the book, he stresses that financial success is only one of many goals to be achieved with special events, something that's easy to forget in the heat of battle. Most significantly, special events provide a convenient and comfortable opportunity to establish personal contact with current and potential stakeholders. And this book offers a host of ideas on how to capitalize on this unique opportunity to present your organization's mission and programs to a happily captive audience.

Chock full of charts, check lists and real-world examples of a variety of successful special event ideas, readers are taken from the initial step (should your group even put on a special event?) to the post-event wrap-up and evaluation. I found the chapters dealing with the recruitment and function of event chairs and community-wide event committee particularly valuable, but there is also an excellent chapter on the intricacies of budgeting for special events. But even an expert like Wendroff knows his limitations as he explains that the most detailed event budget is only an "educated guess."

The portion of the book dealing with using the Internet and e-mail in connection with special events offered less than I expected, but this area is evolving so rapidly that we might be better off just keeping tabs on the Howard Dean campaign's "meet up" concept to get some cutting edge ideas. One of the best features is the book's real "soup to nuts" coverage, from major topics like identifying high profile event chairs to some incredibly practical tips (i.e., provide award presenters with a printed copy of the text of the award engraving because it can often be difficult to read the engraving from the award itself).

Book Description

A practical and accessible guide to organizing and producing special events "Special Events: Proven Strategies for Nonprofit Fund Raising is a clear guide for staff and volunteers planning and staging special events. But its most significant contribution may be Alan Wendroff's discussion of the role that special events play in the organizations's total development program and the various contributions special events make to a nonprofit organization in addition to fund raising." —Eugene R. Temple, Executive Director Indiana University Center on Philanthropy "Many organizations have learned the art of successful special events from Alan through his classes—now many more organizations can get the full training through this comprehensive and practical book. Alan shows us that special events are no mystery. They succeed with consistent planning, follow-through, and lots of heart. This book puts us on the path to making an event achievable, creative, and memorable." —Jan Masaoka, Executive Director Support Center for Nonprofit Management "Special Events is a practical, step-by-step guide that takes the mystery and risk out of event-based fund raising. For the novice or seasoned professional alike, this ready reference is sure to become a trusted companion, chock-full of scribbled margin notes and folded page corners. Alan Wendroff's wit and wisdom make for engaging reading, revealing the many financial and organizational rewards that accrue from well-planned special events." —Richard S. Hirschhaut, Director Greater Chicago/Upper Midwest Region, Anti-Defamation League "Charitable events can be very, very good, as they can be horrid. Alan Wendroff's book provides sound advice and practical tools that should ensure both donor satisfaction and nonprofit financial success. The easy-to-read text plus the attached disk provide all you'll ever need to hold impressive winning events." —Claude Rosenberg, author, Wealthy and Wise founder and Chairman, The Newtithing Group

Customer Reviews:

Give this book to your next special event chair........1999-06-07

From NSFRE- Golden Gate Chapter Newsletter

"Biblio Tech" by Skip Henderson

"Use Alan -

You're planning a gala. The Chair has been selected. You want to establish a meaningful bond early in the process. Here's what you do. Buy an inexpensive brass trophy plaque. Engrave it with the Chair's name and proper motivational sentiments. Glue the plaque on a copy of "Special Events - Proven Strategies for Nonprofit Fund Raising." Present the book to the Chair and the bonding is complete. "Special Events" by Alan Wendroff, published by John Wiley & Sons, 1999, $29.00, provides the answers to what appear to be any questions that might arise in your event planning and management. The catch phrase, tossed out when any problem or question arises, will become the event committee's password

Use Alan.

"Special Events" is structured around four key special event elements; goals, planning, organization, and administration. Each element is analyzed with strategies and worksheets guiding organizational decisions. If you want to know how to clarify an event's objectives, estimate attendance, market the event, recruit volunteers, manage with only one committee meeting (!), even properly assign seating -

Use Alan.

"Special Events" comes with a disk providing work sheets and checklists you can adapt to your particular event's style and scope. These utilitarian tools complement Wendroff's all-inclusive organizational tool, the "Master Event Timetable." As questions arise and problems occur you won't be bothered. You will be remembered fondly as the Chair gratefully reflects on the plague and reaches to -

Use Alan.&quot

Book Description

This digital document is an article from The National Public Accountant, published by National Society of Public Accountants on August 1, 2002. The length of the article is 2974 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.

Citation Details
Title: Car 101: independent used car dealers -- an introductory course.
Author: Gene H. Cole
Publication: The National Public Accountant (Magazine/Journal)
Date: August 1, 2002
Publisher: National Society of Public Accountants
Page: 10(4)

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Coping with cash and credit: how to stay financially fit freshman year--and beyond.(BANKING 101): An article from: Careers & Colleges

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Coping with cash and credit: how to stay financially fit freshman year--and beyond.(BANKING 101): An article from: Careers & Colleges
Don Rauf
Manufacturer: Thomson Gale
ProductGroup: Book
Binding: Digital

Management | Management & Leadership | Business & Investing | Subjects | Books

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This digital document is an article from Careers & Colleges, published by Thomson Gale on March 22, 2007. The length of the article is 1410 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.

Citation Details
Title: Coping with cash and credit: how to stay financially fit freshman year--and beyond.(BANKING 101)
Author: Don Rauf
Publication: Careers & Colleges (Magazine/Journal)
Date: March 22, 2007
Publisher: Thomson Gale
Page: 13(2)

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Data Warehousing 101.: An article from: Strategic Finance

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Data Warehousing 101.: An article from: Strategic Finance
Joe Moye , and Dave Upton
Manufacturer: Institute of Management Accountants
ProductGroup: Book
Binding: Digital

General | Business & Investing | Subjects | Books

Management | Management & Leadership | Business & Investing | Subjects | Books

Data Warehousing | Databases | Computers & Internet | Subjects | Books

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This digital document is an article from Strategic Finance, published by Institute of Management Accountants on February 1, 2001. The length of the article is 1719 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.

Citation Details
Title: Data Warehousing 101.
Author: Joe Moye
Publication: Strategic Finance (Refereed)
Date: February 1, 2001
Publisher: Institute of Management Accountants
Volume: 82 Issue: 8 Page: 34

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Debt collection 101 for small businesses.(RESOURCES * banking & finance): An article from: New Hampshire Business Review

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Debt collection 101 for small businesses.(RESOURCES * banking & finance): An article from: New Hampshire Business Review
Steven A. Feinberg
Manufacturer: Thomson Gale
ProductGroup: Book
Binding: Digital

General | Business & Investing | Subjects | Books

Book Description

This digital document is an article from New Hampshire Business Review, published by Thomson Gale on March 16, 2007. The length of the article is 674 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.

Citation Details
Title: Debt collection 101 for small businesses.(RESOURCES * banking & finance)
Author: Steven A. Feinberg
Publication: New Hampshire Business Review (Magazine/Journal)
Date: March 16, 2007
Publisher: Thomson Gale
Volume: 29 Issue: 6 Page: 39(1)

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E-Mail 101: timely & accurate correspondence.: An article from: Catalyst (Dublin, Ohio)

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E-Mail 101: timely & accurate correspondence.: An article from: Catalyst (Dublin, Ohio)
Nathan Ericson , and Grant Seese
Manufacturer: Ohio Society of Certified Public Accountants
ProductGroup: Book
Binding: Digital

General | Business & Investing | Subjects | Books

Book Description

This digital document is an article from Catalyst (Dublin, Ohio), published by Ohio Society of Certified Public Accountants on July 1, 2003. The length of the article is 807 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.

Citation Details
Title: E-Mail 101: timely & accurate correspondence.
Author: Nathan Ericson
Publication: Catalyst (Dublin, Ohio) (Magazine/Journal)
Date: July 1, 2003
Publisher: Ohio Society of Certified Public Accountants
Page: 43(1)

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Effective visual aids. (Checklist 101).: An article from: Checklists

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Effective visual aids. (Checklist 101).: An article from: Checklists

Manufacturer: Chartered Management Institute
ProductGroup: Book
Binding: Digital

General | Business & Investing | Subjects | Books

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This digital document is an article from Checklists, published by Chartered Management Institute on January 1, 1999. The length of the article is 2003 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.

Citation Details
Title: Effective visual aids. (Checklist 101).
Publication: Checklists (Magazine/Journal)
Date: January 1, 1999
Publisher: Chartered Management Institute
Page: NA

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Book Description

During his seventy-six years, Cecil Effinger participated in the tremendous expansion of the quantity and quality of art music in America. Although he often called himself a contemporary composer, his works have more in common with those of a more conservative current of writers such as Samuel Barber, Roy Harris, William Schumann, and Leonard Bernstein.

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Cloud Forms, Op. 107, for Flute Choir
Cecil Effinger
Manufacturer: Alry Publications, Etc.
ProductGroup: Book
Binding: Hardcover
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The Invisible Fire: An Oratorio (for Chorus of Mixed Voices with Soprano, Alto, Tenor & Baritone Solos, GB 448)

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The Invisible Fire: An Oratorio (for Chorus of Mixed Voices with Soprano, Alto, Tenor & Baritone Solos, GB 448)
Cecil Effinger , and Tom F. Driver
Manufacturer: H.W. Gray Publications
ProductGroup: Book
Binding: Paperback

General | Christianity | Religion & Spirituality | Subjects | Books
ASIN: B000NUNLVM

Product Description

Oratorio scored for vocal & piano accompaniment (full orchestral scores exist)telling story of Methodist pioneers John and Charles Wesley.

The St. Luke Christmas Story : A Sacred Cantata for Four-part Chorus of Mixed Voices with Soprano, Tenor or Baritone Soli With Organ (Or Piano Accompaniment) (G. Schirmer's Editions of Oratorios and Cantatas, Ed. 2281)

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The St. Luke Christmas Story : A Sacred Cantata for Four-part Chorus of Mixed Voices with Soprano, Tenor or Baritone Soli With Organ (Or Piano Accompaniment) (G. Schirmer's Editions of Oratorios and Cantatas, Ed. 2281)
Cecil Effinger
Manufacturer: G. Schirmer, Inc.
ProductGroup: Book
Binding: Paperback
ASIN: B000J53IW8

The invisible fire ;: An oratorio expressing John Wesley's experience of conversion and recalling the beginnings of Methodism. Libretto [by] Tom F. Driver. ... by O.L. Simpson. Illustrator, Lynd Ward

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The invisible fire ;: An oratorio expressing John Wesley's experience of conversion and recalling the beginnings of Methodism. Libretto [by] Tom F. Driver. ... by O.L. Simpson. Illustrator, Lynd Ward
Cecil Effinger
Manufacturer: Methodist Pub. House
ProductGroup: Book
Binding: Unknown Binding

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ASIN: B0007JEG04

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