101 Internet Marketing Tips for Your Business: Increase Your Profits and Stay Within Your Budget

Book Description

Marketing expert Jeff Davidson has compiled his favorite internet marketing tips, from basic techniques through cutting-edge strategies.

Customer Reviews:

A worthwhile read.......2004-07-13

Get this book if you intend to use the Internet to market your business in
any way. It is loaded with marketing ideas and there are enough of them so
that any small business entrepreneur can benefit in some way. There are
lots of examples of people and businesses that have actually done what the
author recommends, and lots of web sites to visit as a follow up. I got
about 6 great ideas out of this book. Two or three would have made it
worthwhile.

Do not order from Elephant Books.......2002-10-22

I would love to read this book because I heard it was amazing, BUT Elephant Books sent me the wrong book. Now they will not return my phone calls or numerous emails, and they were done in good taste so I do not understand why they would not return my messages. Just wanted you all to know so you do not get shafted like I did. Have a great day!

Helpful for small businesses.......2002-09-21

This is a nifty book. It givesa wide view of ways that a small business entrepreneur can use the Internet to market successfully. The dot.com craze may be over, but that doesn't mean that the Internet won't continue to be a long-term vital tool in marketing for small business. With this book, any budding or seasoned entrepreneur will gain a learn of get many wokrable strategies.

Book Description

Insights on value investing from a Wall Street superbroker. From 1973 to 1997, the stock market averaged 9% return. Kenneth Lee's "Benchmark Investing" averaged 24%. Value investing may be a hot topic on Wall Street right now, but Lee has been making money with it for nearly a quarter-century. Troucning the Dow, Written in an easy-to-understand style, is packed with step-by-step instructions that show any investor how to be a winner. With returns that rival Warren Buffett and Benjamin Graham, Kenneth Lee carves out his own spot in history with Trouncing the Dow.

Download Description

Troucning the Dow, Written in an easy-to-understand style, is packed with step-by-step instructions that show any investor how to be a winner.

Customer Reviews:

Great guide book for picking Dow value stocks.......2007-02-24

This is a great book for a value investor. It introduces the benchmark formula for investing in the best values in the 30 Dow stocks each year. It show the records of how this worked out in real time investing by beating the Dow average in most years. I really enjoyed the discussion of Warren Buffett;s strategies of focusing your money on a few great companies and buying those companies at 60 cents on the dollar.
The benchmark formula is as follows:
1. Find the average return on equity for the previous ten years.
2. Divide the current year's return on equity by its 10-year average return on equity to find the adjusted ROE ratio.
3. Find the average book value for the previous ten years. Also find the average low and high stock prices for the same period.
4. Calculate the stock's average yearly low price.
5. Find the average low and high market to book values for the previous 10 years. To do so, divide the average low and high prices by the average book value from step 3.
6. Find the downside target by first multiplying the stock's low market to book average multiple by the adjusted ROE ratio. The multiply that number by its current book value.
7. Find the upside target by first multiplying the stock's high market to book average multiple by the adjusted ROE ratio. Then multiply that number by its current book value.

You then will pick out the stocks trading at under their historical and projected value.

Misleading.......2005-09-17

Less than 3 pages of average information in a 300 page book. Go figure.

Simple, workable system!.......2005-03-03

As some other reviews of this book state, there are NO perfect mathematical formulae for selecting investments. No formula can consistently anticipate all of the myriad changes that can affect a particular issue in the highly fluid, dynamic universe of investments. All valuation formulae are simplistic constructs which are used in the place of an elusive, magical crystal ball to derive either the absolute or relative worth of financial instruments. And all such constructs must be based upon assumptions (which are subject to all sorts of errors)- all of them!

Perhaps the most widely-used financial formulae today are based on some variant of discounted cash flow (DCF). But DCF requires selection of an appropriate discount rate, a forecast of future cash flows, and some kind of wild-eyed guess as to the investment's terminal value. Calculations which substitute earnings for cash flow are hopelessly flawed from the outset! Any calculation which uses a forecast is probably "in over its head" before any processing is done.

Since we cannot find the perfect formula which will yield calculations of 100% certainty, perhaps we should base our investment philosophy on skilled analyses of financial statements. However, financial statements are also built upon (possibly flawed or outdated) assumptions and conventions, and are hopelessly backward-looking while markets are always forward-looking. Financial information is too stale and is often inaccurate (vide ENRON or WorldCom, etc.).

Maybe following news releases would be better. However, because markets are discounting mechanisms, most of the financially important events are already incorporated into the market price before the news is released. Try an experiment: record the breaking news stories, both positive and negative, on any financial news network and see how well the companies and their stock prices perform 30, 90, 180, and 365 days after the news release. On many of the positive stories, you will find that the stock price will sell no, or only marginally, higher on the day of the release, and thereafter. You will often find the converse for negative news releases. Buying on positive- or selling on negative- releases is not likely the way to make consistent profits in the financial markets.

Then there is technical analysis, which is often not very technical at all. Last week, a major bank group fired the entire staff from its 45 year-old technical analysis department because the bank's management could not find added value to its overall operations from this department. However, Andrew Lo, et. al., from the Massachusetts Institute of Technology, performed a study on technical analysis over a 30 year period and found that certain indicators provided an incremental benefit to investment returns over the period studied. There may be some utility to be mined from this area.

All the above said, Lee's book offers a simple method for selecting undervalued stocks from the universe of the Dow Jones 30 Industrials. Best yet, the raw data is available for free on the Value Line web site. The author uses past data to derive an average benchmark based upon how the issue previously traded against its book value. (Academic research has shown price versus book value to have some predictive ability.) I have performed sample testing on Lee's method and feel that it is useful in providing the average investor a fighting chance in: 1) safeguarding one's capital funds; and 2) earning a reasonable (if not superior) rate of market return. (Superior returns are possible, however I feel very strongly that such superior returns are often the product of sufficient capital, stringent loss control, the direction of the secular trend, selection of the appropriate vehicle, and L-U-C-K.)

I believe that Lee's methodology makes sense and is workable for somebody wanting to manage one's own investment funds and understand the process of stock selection. While this method is not perfect and will probably lead to less than perfect results, it will likely provide satisfactory long-term results for the individual investor who doesn't mind crunching his or her own numbers.

A 2003 Review.......2004-01-30

The 10 most undervalued stocks selected by benchmark investing (as taught in my book) from the S&P 100 averaged 51.20 percent in 2003 versus 23.84 percent for the index itself. The top five picks performed even better, up an average 80.82 percent.

Obviously, 2003 was a good year for stocks. But had you used benchmark investing beginning in 2000 until the end of last year, and bought the 10 most undervalued stocks from the S&P 100 you would have enjoyed a compounded total average return of 8.71 percent. During the same period, the index lost an average of -7.69 percent a year. So, you might want to take a look at benchmark investing in this book.

P.S. I do NOT have any web sites on the net, so don't assume I'm involved with any of them.

Good mechanical investing technique.......2001-07-22

Ken's book is a quick read and discloses a fairly simple mechanical stock valuation method that appears to have significantly outperformed the DJIA over the years. The in depth discussion of the history of each Dow stock is useful although somewhat boring to anyone but a real blue chip fanatic. There are two irritating limitations to the method in the book, namely there is no guidance on when to sell, i.e. when a stock becomes too overvalued and should be rotated into a new stock. The other flaw is that the 10-year average price/book is calculated incorrectly. However the method is the method and if it works, it works! Calculating the average P/B correctly merely has the effect of giving lower (more conservative) target buy prices for high growth stocks. Using this method as a screening tool for large cap value stocks is a useful investment tool to have, and keeping the above limitations in mind, the book is well worth having.

Book Description

Most books on business ethics approach the subject philosophically. That approach, Zinbarg tells us, is that it neglects the most important source of most people's understanding of right and wrong: their religious tradition. While philosophy can shed the light of reason on the ethical dilemmas of economic life, it's less than convincing about why we ought to behave well, lacking the compelling urgency of religious faith.

Following a wonderfully lucid and succinct summary of the ethical systems relative to Judaism, Christianity, Islam, Hinduism, Buddhism, and Confucianism, the author presents a variety of case studies (in lively dialogue form) from the whole gamut of economic life, including misrepresentation by sellers, truth in advertising, the ethics of part-time employment, child labor and environmental ethics. The solutions may vary from tradition to tradition, but overall one is struck by the similarities. This is a book grounded in the real ethical challenges of modern business practice, with a kind of world-religious perspective so necessary in an era of globalization.

Customer Reviews:

The book for this moment!.......2002-01-27

Faith, Morals, and Money is a book for our time and is the book FOR THIS MOMENT. As we as individuals and a nation anguishes over another corporation's ethical failures, a new book offers important guidance. For centuries economists have ignored the rich resource of religious wisdom about money and its uses. Business schools have paid only the slightest attention to the ethical dimensions of trade and business practices. On the other hand, we live in a marketplace and what could be more saturated with issues of right and wrong than the manner with which we acquire and use money.

This book brings to the surface the long tradition of ethical thinking and religious laws on money matters. Written clearly and with copious examples from current business practice, the author, Edward D. Zinbarg, explicates the economic thinking of the great religions of the West and the East. Zinbarg's well-documented argument is that, while our major religions have somewhat differing rules and imperatives, there is also great overlapping and complementarity. The message is particularly important at this time of intense globalization. A fascinating and timely read.

Average customer rating:
Faith, Morals, and Money: What the World's Religions Tell Us about Money in the Marketplace.(Book Review)(Brief Article): An article from: Theological Studies
John C. Haughey
Manufacturer: Theological Studies, Inc.
ProductGroup: Book
Binding: Digital

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ASIN: B0008FWT74
Release Date: 2005-06-01

Book Description

This digital document is an article from Theological Studies, published by Theological Studies, Inc. on December 1, 2002. The length of the article is 3948 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.

Citation Details
Title: Faith, Morals, and Money: What the World's Religions Tell Us about Money in the Marketplace.(Book Review)(Brief Article)
Author: John C. Haughey
Publication: Theological Studies (Refereed)
Date: December 1, 2002
Publisher: Theological Studies, Inc.
Volume: 63 Issue: 4 Page: 893(1)

Article Type: Book Review, Brief Article

Distributed by Thomson Gale

Book Description

In today's retail banking industry in Europe, the current situation is unsatisfactory: new technology standards have lowered the entry barriers and increased the reach of the various players within the industry. Market players face increased competition, margin pressure and low or even negative profitability. Banks face structural challenges (overbanked and a fragmented market, dominated by non-quoted banking institutions) as well as weak levels of customer loyalty putting pressure on banks to find winning strategies.

Looking at the successes of "near- and non-bank" entrants, we start with the hypothesis that a superior sales capability lies at the root of increasing success and market penetration. Consequently, both production and infrastructure might become commodities, which the successful sales-focused players may want to outsource in the future. The consequence will be an increased technology-enabled specialization within the industry.

The book analyzes the retail banking segment along its value chain and searches for success factors in each step. Additionally, we searches for possible new paradigms shaping the industry beyond the E-revolution. Examining benchmarks and best practices both within and outside the banking industry, we will challenge the traditional ways of doing business in each step of the value chain.

Confronted with a pan European endgame situation and facing the danger of getting stuck in the middle between sales-oriented and technology-focused market players, today's banks will have to decide on their future business model, position themselves accordingly, and proactively develop respective core capabilities. New strategies incorporate not only internal changes, but also moves for external transformation. Alliances or M&A transactions offer the opportunity to successfully in- and/or outsource respective steps of the value chain and develop towards a focused and competitive market player . Hence, our report will discuss successful business models, transformation strategies, key success factors, transaction structures, and respective case studies.

Only by positioning themselves carefully for the European retail banking endgame, retail banks will be able to improve their profitability and obtain a sustainable competitive advantage to survive in the future.

Customer Reviews:

Insightful!.......2004-05-20

In most industries, those advocating change initiatives (usually consultants) only need to run around warning that the sky is falling in order to be heard - and indeed in many industries the sky does look a bit shaky. Apparently, that claxon-sounding process is a bit more complicated in the banking industry, where no one wants to suggest that something might be, um, unsound. Kern and Dombret have adapted the phrase "a less rosy future" to describe their concerns regarding the issues that European retail banks face today. Make no mistake, however, despite their delicate and responsible phrasing, Kern and Dombret see an immediate need for banks to undergo a serious transformation. The traditional market activities of banks - the value chain - must be broken up into more specialized parts, and banks must find a market segment they can serve, and then adapt to serve it. While the topic is a bit specialized, we strongly recommend this book to anyone with an interest in the future of banking.

Book Description

O'Connell draws on forty years of camaraderie and affection to offer this hilarious spoof. Presented in the form of one organization's board meetings' minutes, Board Overboard is a witty sendup of a world that is too seldom treated with humor.

Book Description

If you are moving or contemplating a move, Will This Place Ever Feel Like Home? offers a wealth of insights and practical resources on everything from navigating the new terrain and finding essential services to helping your children and pets adjust, meeting neighbors, making new friends, and much more. A unique and helpful how-to guide--based on more than 100 personal interviews and the author's own relocation experience--this updated edition also features detailed information on relocation services and Internet resources.

Customer Reviews:

Padded review.......2006-07-15

Most of the reviews for this book (8 of the 13 at the time I read them) were written by "A Reader" from undisclosed location, spanning review dates from late 1998 to mid 1999. High star rating from the many postings of "A Reader." Suspect the reviews have been padded.

How to build a new life!.......2002-05-01

"Having moved across town and across the country on nine (9) occasions from Rochester, NY to all parts of CA, back to Rochester, NY and now to Columbia, MD, I can assure readers that this book offers an island of calm in the "ocean's roar" of the moving experience. Leslie's writing reflects a diverse group of movers who's life experiences pave the way for a more peaceful transition from a loved home to a new house and community. Too often, "movers" are caught up in the process of moving and forget moving is only the first part of uprooting your life and beginning anew. The hardest part is not the move but rather the new beginning. Having a resource that encompasses all parts of your life experience is invaluable. Thanks Leslie!

Thanks, Leslie!.......2002-04-29

As the caregiver of a corporate family, I found this book most helpful....Levine has moving down to an art, and she directed me in everything important in a move, from finding doctors to creating a wonderful nest in my new city. Thanks.

What a let down!!.......2001-07-13

I bought this book based upon Amazon reader reviews. There was little advice that was other than common sense, and much that was silly at best (for example bring water from your old home). The major points could be summed up: have an open mind, be flexible, bring old things so you are comfortable, and find ways to join and meet new people. There you have it. Save your money.

"Home truly is where the heart is.".......1999-06-30

Leslie reaches deep into the heart and provides us with a most valuable resource to acclimate ourselves and our families to a new environment. Her tried and true tips for success in any community obviously speak from experience. Leslie's cup is overflowing with wisdom that she shares so readily with us in this book. I was also privileged to see her on the ERA tour!

Book Description

A seminal figure in the development of distinctively American concert music, Roy Harris created a large body of compositions in virtually all media in a career spanning more than fifty years, from the 1920s to the 1970s. His fortunes fluctuated widely with the public and critical community. Eclipsed during the 1960s, when his conservative idiom with its strong nationalistic stance was out of vogue, he and his work have gained increased scholarly, performance, and recording interest in recent decades, which have brought to the fore an entire generation of neglected American composers. Documenting and organizing Harris's complex oeuvre is the essential concern of the present book, and the catalogue of works and performances provides information on instrumentation, premieres, publication, and special aspects of each composition. Like the catalog, the discography is the most thorough ever assembled for Harris, and it also includes commentary on features of the recordings. The extensive annotated bibliography includes reference sources, scholarly works, general works, text sources, folksong sources, writings by Harris, and critical reviews. Works, recordings, and bibliography are carefully enumerated, cross-referenced, and indexed. An opening study of Harris's life, works, and style incorporates gleanings from an oral history collection recently made available. This research tool is an essential companion to any critical study of Harris and will provide a firm base on which future such studies can be developed.

Average customer rating:

Roy Harris: A Bio-Bibliography
Dan Stehman
Manufacturer: Greenwood Press
ProductGroup: Book
Binding: Paperback
ASIN: B000OTMUD2

Customer Reviews:

Truly inspiring!.......2002-03-05

If you like history, then this is a book for you.
Read about the conditions of Jewish life in America in the early 1900's. Read how Mr. Tress played such an amazing role in helping create the vibrant Jewish community we take so for granted today. Mr. Tress saved thousands of people during World War Two. Read the details, and the difficulties in doing so.
No matter where you affiliate, you'll be deeply moved by reading the story of a man with so great a heart as to encompass all.
Truly inspiring!

They Called Him Mike: Reb Elimelech Tress - His Era, Hatzalah, and the Building of an American Orthodozy (Artscroll History Series)

Average customer rating:

They Called Him Mike: Reb Elimelech Tress - His Era, Hatzalah, and the Building of an American Orthodozy (Artscroll History Series)
Yonason Rosenblum
Manufacturer: Artscroll
ProductGroup: Book
Binding: Paperback

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ASIN: 0899066240

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