Applying Sun Tzu's Art of War in Marketing (Sun Tzu's Business Management Series)

Book Description

Recognized as the oldest military treatise of all time, Sun Tzu's Art of War has been studied by world leaders, military strategists and business executives all over the world. It is chockfull of practical tips on how ancient generals could win battles in defense of their territories or capture those of others. By drawing inspiration from Sun Tzu's tested strategies and applying them to various aspects of business and management, Khoo Kheng-Hor has managed to translate what is a complicated treatise into readable prose. With this series of books, you will find surviving and thriving in the cut-and-thrust of today's competitive and often combative workplace so much easier.

Applying Sun Tzu's Art of War in Selling (Sun Tzu's Business Management Series)

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Applying Sun Tzu's Art of War in Selling (Sun Tzu's Business Management Series)
Khoo Kheng-Hor
Manufacturer: Pelanduk Pubns Sdn Bhd
ProductGroup: Book
Binding: Paperback

General | Business & Investing | Subjects | Books

Book Description

Sun Tzu's Business & Management Series: Applying Sun Tzu's Art of War in Customer Service, Corporate Planning, Human Resource Management, Marketing, Selling and Winning

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Sun Tzu's Business & Management Series: Applying Sun Tzu's Art of War in Customer Service, Corporate Planning, Human Resource Management, Marketing, Selling and Winning
Khoo Kheng-Hor
Manufacturer: Pelanduk Publications
ProductGroup: Book
Binding: Paperback

General | Business & Investing | Subjects | Books

Book Description

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Great introduction to the market.

required reading for anyone who wants to invest money

I think they meant it when they said complete.

I am an idiot no longer!

Pretty good, I guess .... for a newbie like me.

The Complete Idiot's Guide to Making Money on Wall Street, Third Edition (3rd Edition)
Christy Heady
Manufacturer: Alpha
ProductGroup: Book
Binding: Paperback

General | Popular Economics | Business & Investing | Subjects | Books
General | Business & Investing | Subjects | Books
General | Investing | Business & Investing | Subjects | Books
Introduction | Investing | Business & Investing | Subjects | Books
Stocks | Investing | Business & Investing | Subjects | Books
General | Personal Finance | Business & Investing | Subjects | Books
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The Complete Idiot's Guide to Getting Rich, 3rd Edition (Complete Idiot's Guide to)

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The Complete Idiot's Guide to Managing Your Money (3rd Edition)

ASIN: 0028638492

Amazon.com

Like the other books in the Complete Idiot's series, The Complete Idiot's Guide to Making Money on Wall Street is upbeat and geared to the absolute beginner. Starting very simply with how to come up with investment pin money, Christy Heady guides the reader slowly but surely down a road paved with CDs, mutual funds, stop orders, and dividend reinvestment plans. Heady does a good job of demystifying Wall Street lingo and priming the reader for talking to a broker or financial planner. Though the pace of the book is glacial enough that even neophytes may get impatient, there are some good warnings and tips that will save you money, and the slightly nervous investing beginner will find that the simple explanations of DRIPs, bonds, calls, puts, and futures makes it worth getting just to keep as a first reference before moving on to bigger titles.

Book Description

More people than ever before are saving for and trading in the stock market. Baby boomers have socked away nearly half a trillion dollars for investing over the last four years. Everyone wants to increase their investment, but how do you really learn the ins and outs of how the stock market works? The Complete Idiot's Guide to Making Money on Wall Street, Third Edition, gives you all you need to know--everything from how mutual funds work to which market strategies are safest. Should you choose to invest with Uncle Sam? What is a no-load fund and why could it be better? How do you plan for taxes when you sell? Are bonds for you? What is day-trading and why can it be good--or bad? What do all those government numbers mean for the future of the market? Answers to all these questions and more can be found in The Complete Idiot's Guide to Making Money on Wall Street, Third Edition.

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Customer Reviews:

Great introduction to the market........2006-01-08

This book is definitely lighthearted and complete. This is the ideal get-started guide for Wall Street investing. Beginning investors can learn the ins and outs of stocks, bonds, mutual funds, futures, and more--and learn how to get the highest returns on their money! Practical, easy-to-understand explanations and advice on complex Wall Street topics. Wall Street experts reveal in-depth information on investing without a broker.

"The complete Idiot's Guide to Making Money on Wall Street" has friendly steps to determining the right investment strategy for each person's financial needs. It's a Quick and easy ways to invest in stocks, bonds, great down-to-earth strategies for investing in your futures, and mutual funds. Highly rec-commend for beginners.

required reading for anyone who wants to invest money.......2002-07-21

First of all i recomend that you read the Complete idiot's guide to investing like a pro before progessing to this book. You could get by without it since some material is very similar. The only part of this book that is diffucult to understand is the section on options and futures, but this is the best attempt to explain that very difficult investment play. I am writing this on 7/23/2002 when the market is doing horrible, but since reading the book, even though like most investors i am losing some money i am beating the market averages.

I think they meant it when they said complete........2000-05-29

This is not just a how-to book. Or strategy book. But a complete description of what you are dealing with book. This has all the technical descriptions and examples. This book also has, " Did you know this", gray boxes. For example:" Bet you didn't know. More certificates of deposit mature in April and October any other time of year."

I am an idiot no longer!.......2000-01-06

This book was fantastic! It was simple reading on a very confusing subject. This book combined very informative straight talk with just the right amount of humor. It held my attention. I can now watch financial review shows on TV and know what they are talking about.

Pretty good, I guess .... for a newbie like me........1999-06-15

This was my first book, and I highly recommend it , if you are too shy to ask the (what I believe now) hard questions, or dumb sounding ones. This book answered it.

Customer Reviews:

A Good Diagnosis Of Common Business Blunders.......2007-02-05

The author has had a varied business career and has made (or has knowledge of) a number of interesting mistakes in his life. People in the business world (and especially small business owners) should read and heed this book. The book is entertaining, yet makes excellent points with an uncommon amount of humor and flair for a business book.

I liked the book as soon as I got to page 42, where he discusses reorganizations. Having seen a number of these, I was won over with this concise and on-the-money comment: "Too often, reorganizations are twisted games-even regular rituals-in which insecure, out-of-touch, or untalented executives juggle the lives and careers of their employees." Many of these points reinforce a central premise: if you are working for a jerk, call a good employment recruiter, just don't stay in an environment you hate.

His best points are also the most basic (like "check your tongue at the door" and "keep your cool") but they are well illustrated and developed. I dislike getting correspondence and email which has not been checked for spelling, so the section "Spelling Still Counts" was a relief to see. It is now easier than ever to send non-proofread material electronically, but it is just as bad to blindly trust a spell check program to fix your errors without then checking for context and accuracy. (The example he gives on page 175 is priceless.)

This book could have been a five star book with a few changes, but I awarded it four for two primary reasons: first, the author uses profanity relatively commonly, which doesn't enhance the professionalism of a business book in my opinion, and got annoying quickly. The second, and even more annoying, problem is his use of stupid names (e.g. "Denny Deathbytongue") in his stories that brought a childish quality to the book that was counterproductive.

Overall, this is a strong effort and holds a lot of good lessons for anyone in the business world; his emphasis on truthfulness and ethical behavior is admirable, and I am glad I read it.

Funny - but on the mark.......2004-10-17

The cover illustration indicates that this book is marketed as a humorous but not very serious business study.

The book is a very easy read and very funny at times, but is dead on the mark with regards to a lot of good business advise. The author is in the computer software-game industry (I am in the construction-engineering field) but much of his advise is pertinent to almost any business field that involves an office setting, and would also be useful to people thinking about starting their own business.

Because the author used illustrations from his varied career, and was bluntly honest about his own failings, I thought the book was more practical than many other business "success" books-and also a lot more fun.

Every Mistake in the Book: A Business How-NOT-To

Average customer rating:

A Good Diagnosis Of Common Business Blunders
I am buying my OWN copy
Valuable and True Information. Depressing tone.
fairly good
Good Book for Someone Starting Their Career in Business

Every Mistake in the Book: A Business How-NOT-To
F J Lennon
Manufacturer: Collins
ProductGroup: Book
Binding: Hardcover

General | Business Life | Business & Investing | Subjects | Books

Ethics | Business Life | Business & Investing | Subjects | Books

General | Business & Investing | Subjects | Books

Management | Management & Leadership | Business & Investing | Subjects | Books

Entrepreneurship | Small Business & Entrepreneurship | Business & Investing | Subjects | Books
ASIN: 0060393939
Release Date: 2001-06-26

Book Description

Why suffer from your own business mistakes? Here's a lifesaving guide from a man who's made them all.The world of business is like the world's worst minefield: one wrong step in any direction and you're history. It's a lesson F. J. Lennon has learned over and over again, as his entrepreneurial career careened from snafu to snafu. But Lennon was different: from the beginning he kept a journal of the screwups, big and small, he watched himself and others make. And by monitoring his own learning curve he helped turn himself -- finally -- into a successful businessman.Every Mistake in the Book collects all the best lessons Lennon learned from his mistakes, pulling them together in a pithy, witty, and universally useful format. Whether you're a business owner, a manager, or a freshly minted graduate, Lennon's no-nonsense advice will enlighten you:Biz Basics: If you're contemplating a startup, here are essential lessons you won't learn in a classroom or read in a textbook.Money Matters: From venture capital to corporate debt, know the financial fundamentals or pay the price.How to Manage Managing: All managers are card-carrying members of the baby-sitters club. Learn what you should -- and definitely shouldn't -- do to the poor saps who call you boss.In the Trenches: Not everyone plays nice and you can't, either. Down-and-dirty advice for when the going gets tough.Let's Get Personal: Yes, it does matter how you act, speak, write, and dress. Here's how to get that little bit of polish -- or at least not alienate everyone around you.Often hysterical, always practical, this straight-from-the-hip handbook will educate and encourage everyone from the dot-com greenhorn to the established business professional.

Customer Reviews:

A Good Diagnosis Of Common Business Blunders.......2007-02-05

I am buying my OWN copy.......2005-10-11

My roommate is leaving and taking his book, so I am here to order my own copy.

This is just a bunch of little stories with REAL WORLD business lessons from a multimedia entrepreneur, not a far-removed business consultant. A few of his recommendations I would not advise, but most are helpful and learned at his expense, not yours.

My measure of a book like this is a question: Will the time and cost invested be rewarded in saved time and saved cost? I think so. Especially if you liesurely read the book a few times and the stories sink in. The only reason I can't say it would be of certain value is that it does seem, as another reviewer pointed out, that sometimes you just have to learn by your own mistakes. But it is a fun read with short, targeted anecdotes that at the very least let you know you aren't alone in your challenges.

Ideal readers are any business person or entrepreneur, especially those in cutting-edge operations who can relate very directly to his stories. It is also good for business teachers or students who want the real scoop.

Valuable and True Information. Depressing tone........2003-04-15

The book outlines 103 mistakes (1-2 pages each) that the author made in his many years of being an entrepreneur. It is amazing that he had the energy to survive the kind of mistakes he made. He had fortunately taken notes during all those years and was able to abstract his experiences into these mistakes that fall into 5 broad categories. He categorizes them into Biz Basics, Money Matters, How to Manage Managing, In the Trenches, and Let's get Personal. The first four titles of chapters above are self-explanatory but the last section refers to how your looks, actions, and thoughts really do matter.

The author has a very direct approach in communicating with the reader. It is almost as if you can hear him talking to you in a room with just a few other people present. Unfortunately, the tone that you hear while reading the book is very depressing. The author sounds very cynical and distrusting. It is almost as if he lost faith in people and the world. This alone was scary enough for me to want to read the book and make sure that I don't make the same mistakes (in case I end up with the same frame of mind as the author's).

If you are a small business owner, you can't afford to ignore the knowledge presented in the book. Everyone is familiar with at least some of the mistakes presented in the book. But it is very important to be familiar with all of them because you will run into them sooner or later. The difficult part is in getting past the author's bad attitude towards business and the world at large. I had to spread out the reading of the book into several sessions because I could only take so much of the book in one sitting. I wish there was a different book with the same information but a much happier attitude. But that is just my personal preference. I know other people who would read through this book in one sitting without noticing anything wrong with the tone of the book at all!

I purchased a copy of the book when I first started my company in 2001. I read it after I had already made a few of the mistakes that the author talks about. I then read the book and ever since then I have tried to consciously avoid making the rest of the mistakes presented in the book. And even then I am sure that there is no guarantee of this being an exhaustive list of mistakes one can make in business. I am sure every reader will discover a couple of mistakes unique to their situation that are not in the book.

After reading the book, I felt even more confident in my decision not to sell stock in my company till the business model has been proven successful (in essence, wait to have investors). Of course, you then have to deal with the worst problem any business can have - being undercapitalized during the stage when you most need the money! The author experienced both problems simultaneously - having too many investors and being undercapitalized at the same time. There are very good reasons why he ended up in that unique situation. You will quickly see this as you start reading about the various mistakes he made.

Overall, I am very happy to have made the purchase of this book. Another book that would go very well with this book is 'The EMyth Revisted' by Michael E. Gerber. This is a more inspirational book on how to build a successful business model (not just a business). Check it out when you have some time.

If you are a small business owner, I hope you benefit from this book by avoiding at least some of these mistakes. Sure, you will make different ones, but at least you are ahead of most people who don't read this book. I wish you the best of luck in your business!

fairly good.......2002-04-02

This book is straight-forward and readable. But its strength is also its weakness. Lennon admits to his foibles and past mistakes, that makes him seem human and his advice accessible...but the fact is a lot of his mistakes are ones a lot of people would NEVER MAKE IN THE FIRST PLACE, so don't have to be told not to do this or that. I'm naturally tight-lipped, for one thing, so don't have to be told to keep my cards close to my vest, etc. But a lot of stuff in here is useful, and I mildly recommend it as a book to supplement other business books you should read.

Good Book for Someone Starting Their Career in Business.......2002-01-06

I just checked this book out at the library by chance (I wasn't looking for such a book, but happened to come across it) and found it to be really good at giving an honest heads up account of what the business world is all about.

I really can't add anything new to the reviews than what has already been said. It is a good book to buy so you can refer to it whenever you need to be reminded what not to do.

I identified with the author. I feel like we could be brothers that were separated at birth.

Average customer rating:
Every Mistake in the Book: A Business How-Not-To
F. J. Lennon
Manufacturer: ReganBooks
ProductGroup: Book
Binding: Paperback
ASIN: B000OESOB4

Book Description

* Challenging and provocative book * Shows how management accounting techniques can be integrated into the strategic decision making process * Extensive use of practical examples from a variety of contexts.An introduction to business strategy for management accountants, financial accountants or managers with an accounting orientation. The book places management accounting clearly within the context of strategic management of the business. Offers qualified accountants a sound introduction to strategic management, and with practical examples and mini-cases provided throughout, this book is comprehensive yet concise.

Keith Ward addresses strategic management accounting as a continuous process of analysis, planning and control. Management accounting is about supplying the right information to the right people at the right time, and this can only be expressed in the context of the business strategy and strategic plan. The implementation of appropriate management accounting systems to complement different strategies is discussed in detail. Applications and examples include multinational organizations, non-profit organizations and varying organizational structures. Finally the author covers methods of using management accounting for strategic advantage.

Challenging and provocative book
Shows how management accounting techniques can be integrated into the strategic decision making process
Extensive use of practical examples from a variety of contexts

Book Description

"You've got to read this book! You'll learn what to do, when to do it, and exactly how to go about it. A useful, practical tool to help any CEO or development officer position an organization for growth and success."
--Karen SAndelback, executive director, American Kidney Fund

"Candor is a missing commodity in many of today's dialogues. Judy Nichols' wisdom and sharp insights make this book a refreshing guide to honest organizational self-evaluation."
--Jeannie Thompson, fund raising consultant and member, board of directors of the International Fund Raising Group

In this practical and straightforward guide, Judith E. Nichols, an internationally renowned fundraising expert, introduces a proven method of fundraising evaluation: the Development Assessment Process. This formula will fundamentally transform the way nonprofit organizations approach evaluation and help them improve fund raising strategies to not only achieve their mission, but to keep pace with a changing world.

Nichols' revolutionary Development Assessment Process is a unique evaluation tool that combines traditional internal evaluation practices with a method for appraising shifting philanthropic and demographic trAnds. Proven successful in a wide variety of nonprofit organizations, this innovative process creates opportunities for open dialogue among audiences inside and outside the organization, encourages useful feedback, and provides practical recommAndations that can be seamlessly incorporated into current operations. Transforming Fundraising walks readers step by step through the process of evaluating current fundraising programs, assessing their potential for improvement, and planning for change.

Readers will also find a real-life, in-depth case that clearly demonstrates--from the first step through the last--how the Development Assessment Process works. Written in clear, accessible language and designed to be a hands-on guide and workbook, Transforming Fundraising is filled with easy-to-use worksheets, checklists, exhibits, and a resource guide. By using Nichols' groundbreaking Development Assessment Process, nonprofit organizations--of all sizes--will dramatically increase their fundraising results.

Book Description

"I always thought that [building] bridges is the best job there is because roads go over bridges, and without roads we'd still be like savages. In short, bridges are like the opposite of borders, and borders are where wars start." --Primo Levi, 'La chiave a stella' (The Wrench)

Primo Levi (1919-1987) was one of Italy's most distinguished writers. A survivor of the Holocaust, his memoirs on the Nazi death camps (If This Is a Man and The Truce) are internationally recognised as among the most powerful and profound testimonies to have come out of the extermination of the European Jewry.

This book is the first comprehensive introduction to Levi and his writing for English-speaking readers. The author draws attention to the literary worth of Levi's entire output -- not just the Holocaust testimonies for which he is primarily known -- and situates his works in the context of Italian culture and society from the 1920s to the 1980s. A man with many identities -- chemist, industrial manager and writer -- he tried, through his writing, to build bridges between different cultures and fields of enquiry.

General readers who are acquainted with Levi's writings will find this book fascinating, as will students and scholars of Holocaust Literature, Italian Studies and Contemporary Italian Literature.

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