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Big M, little m Marketing: New Strategies for a New Asia
David Ketchum Manufacturer: Wiley ProductGroup: Book Binding: Hardcover ASIN: 0471479233 |
Book Description
David Ketchum brings a rare insight to marketing in Asia. His observation and recommendations are based on relationships with a broad range of marketers - packaged goods and consumer durables as well as business-to-business products and services. The added bonus is that David Ketchum is a facile and gifted writer who holds the readerâs attention from start to finish. A must read for anyone interested in doing business in Asia! - Harold Burson, Founding Chairman, Burson-Marsteller David Ketchumâs insight in Big M, little m is your map and GPS receiver to help navigate the Asian Brand and marketing frontier. I recommend this book for anyone interested in learning about the unique challenges and adept solutions of marketing in Asia during this time of extreme change. Big M little m is the closest thing to having your own Asian marketing consultant in a box - Frank Yu, Regional Business Manager, XBOX and Home Entertainment Division, Microsoft Corporation
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Big M, little m Marketing: New Strategies for a New Asia
David Ketchum David Ketchum Manufacturer: NY ProductGroup: Book Binding: Hardcover ASIN: B000MUDGVS |
Book Description
THIS BOOK HAS BEEN RECENTLY UPDATED TO INCLUDE ALL OF THE NEWEST ETFs OFFERED AND AN UPDATE ON THOSE ETFs FOR WHICH COVERED CALL WRITING IS NOW AVAILABLE."COVERED CALL WRITING WITH EXCHANGE TRADED FUNDS (ETFs)" is a tutorial investment program designed for investors who utilize Exchange Traded Funds (ETFs) and who desire to learn about and implement a covered call writing strategy to achieve conservative double-digit returns. It is primarily for investors who have some knowledge of stock market and Exchange Traded Fund investing but are new to covered call writing. As a companion book to "COVERED CALL WRITING DEMYSTIFIED" for ETF investors, it simplifies, fully explains, and instructs investors on how to use covered call option writing on ETFs. The program outlined in the book offers perhaps the single best opportunity to achieve double-digit investment returns in the slow growth or no growth stock market expected by many experts in the future. This strategy works best in such a market environment. The investment approach of writing covered call options, a more conservative investment strategy than just owning ETFs alone,! has been available for decades. Until now, however, it has often been unknown or misunderstood by many investors, especially its use in conjunction with ETFs.
Why is "COVERED CALL WRITING WITH EXCHANGE TRADED FUNDS (ETFs)" needed? Many nationally recognized investment experts believe that the U.S. stock market in the future will most certainly produce significantly lower returns than the high returns of the past for many years to come. Some noteworthy examples:
* "The long-term prospects for equities in general is far from exciting." - Warren E. Buffett, The Chairman's Letter, Berkshire Hathaway, Inc. 2000 Annual Report, Page 3
* "Over the next century you should expect your share prices to average 6% (return) a year. Over the next five years, ten years, I think you'll be lucky to come out even on share prices." - Sir John Templeton, pioneer in the mutual fund industry, Business Center, CNBC TV Interview; October 1, 2001
* "The Dow has gone absolutely nowhere for three, coming on four years now. I think this will last maybe for another ten years." - John Bollinger, noted technical analyst and creator of the "Bollinger Bands," CNBC TV Interview; October 29, 2001
"COVERED CALL WRITING WITH EXCHANGE TRADED FUNDS (ETFs)" is unique because:
(1) A list by category of all Exchange Traded Funds is provided, specifically indicating those ETFs that offer covered call writing. Each ETF on which covered call writing is available is ranked according to the extent of call option writing choices available and the volume of option trading to assist investors with selection of the best alternatives for covered call writing. Other information about each ETF is also provided.
(2) A detailed investment program is outlined for personal implementation to assist investors in achieving consistent double-digit returns utilizing covered call writing on Exchange Traded Funds. This investment strategy is most effective in a slow growth or no growth stock market, the kind of market projected in the future by so many investment experts.
(3) The entire subject matter is centered on a focused area of standardized options...covered call writing on ETFs an investor owns or acquires in the future.
(4) A complete education on the subject is provided.
(5) Unlike other books about options, it is easy to understand by any investor.
(6) Easy-to-use Microsoft® Excel templates for PC use as well as manual worksheets are provided to assist in making specific investment decisions regarding which covered calls to write on ETFs, to effectively track results, and for other planning purposes.
Customer Reviews:
Useful For Those New to Call Writing.......2006-12-11
A fundamental contradiction.......2006-12-09
Covered Call Writing with Exchange Traded Funds.......2006-11-10
Excellent intro to Writing CC's.......2006-05-10
Revolutionary strategy coupled with clear, concise tactics.......2004-02-24
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Breaking the Sales Barrier: How to Develop Million Dollar Producers
Randy Schwantz , and Brian Jenkins Manufacturer: Natl Underwriter Co ProductGroup: Book Binding: Paperback Similar Items:
ASIN: 0872183971 |
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Advances in Quantitative Analysis of Finance and Accounting, Part A: Methodologies (Advances in Quantitative Analysis of Finance & Accounting, V)
Cheng F. Lee Manufacturer: JAI Press ProductGroup: Book Binding: Hardcover ASIN: 1559380268 |
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Advances in Quantitative Analysis of Finance and Accounting, Part B (Advances in Quantitative Analysis of Finance and Accounting)
Manufacturer: JAI Press ProductGroup: Book Binding: Hardcover ASIN: 1559385650 |
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Advances in Quantitative Analysis of Finance and Accounting: Part A & Part B (2 Volume Set)
Manufacturer: JAI Press ProductGroup: Book Binding: Hardcover ASIN: 1559388471 |
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Advances in Quantitative Analysis of Finance and Accounting: Part A (Advances in Quantitive Analysis of Finance & Accounting, Vol)
Manufacturer: JAI Press ProductGroup: Book Binding: Hardcover ASIN: 155938848X |
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Advances in Quantitative Analysis of Finance and Accounting, 1991, Part B (Advances in Quantitative Analysis of Finance & Accounting)
Cheng F. Lee Manufacturer: Jai Pr ProductGroup: Book Binding: Hardcover ASIN: 1559381388 |
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The Grantwriter's Start-Up Kit: A Beginner's Guide to Grant Proposals Workbook
Successful Images, Inc. Manufacturer: Jossey-Bass ProductGroup: Book Binding: Paperback Similar Items:
ASIN: 078795232X |
Book Description
"This video makes the basics of grant writing easy to understand. The many examples scattered throughout the video make the abstract ideas more concrete. The graphics are well done and the pace gives the viewer time to absorb the material and even take notes. Anyone should be able to write a simple grant proposal after watching this video."--Ann Marston, president and CEO, Michigan League for Human Services
Fundraisers are often intimidated by the prospect of writing grant proposals. But missing a grant opportunity can mean losing important programs and essential services. For the fundraiser in need of practical skills and guidance, The Grantwriter's Start-Up Kit shows how to prepare for the process of writing a successful grant proposal.
The video and companion workbook are specifically designed to help you streamline your efforts and avoid common mistakes.
Take the first step by watching this informative and engaging video. You will learn about the key elements of a winning proposal and gain invaluable insights from professionals in the field. The presenters draw from their extensive knowledge and experience in grantwriting and grantmaking to offer direct and succinct advice. They share wisdom not only from those who write proposals, but also from the foundations that approve the proposals.
Customer Reviews:
This isn't really a book.......2002-10-15
Good tool for novices; even better with a facilitator.......2001-03-07
I'm a little surprised that the authors/publishers chose to stick with the term "grantwriter:" many foundation staffs believe that THEY are the "grant writers" and that those seeking funding are preparing applications for grant funding. However, the market holds to the term "grantwriter" for proposal applicants, and it is less cumbersome than anything else I've heard to describe those who prepare grant proposals and applications.
Watch the video first, and then tackle the workbook. [In fact, the video makes absolutely no reference to the workbook.] The video's 25 minutes are well-produced and feature foundation grants experts. The videocassette I viewed seemed to have some minor audio problems, but that may have been my equipment rather than the video itself, and in any case, it didn't affect my understanding of the material.
The video presents the twelve elements of a successful foundation grant proposal, from the cover letter through the proposal narrative to the budget and appendices. It also provides some basic tips for writing successful proposals: researching foundations; calling foundations for help; making your grant application easy to read and to navigate; writing in a clear, concise style that accurately presents a compelling case for funding, etc.
People preparing government grant applications show be wary of some of the specific advice in the video (like that to avoid double-spacing in foundation proposals), and I would have liked to see the video emphasize the overriding importance of preparing an application using the funding source's preferred format rather than a single "best practice" format, regardless of how professional it appears. It would also have been nice to see some mention of the workbook in the video, if only to reassure the viewer that they don't have to take copious notes while watching.
The 64-page large format workbook takes the writer through the organizational and "thinking" steps necessary to prepare a good grant application. There are seven exercises to help develop a clear mission and objectives, determine evaluation steps, pencil out a budget, etc. The next section of the workbook shows examples of each of the twelve components of a grant application on the right-side pages. The left-facing pages contain descriptions of each section and tips for writers, similar to the material covered in the video. The workbook's final section provides tips on strategy and structure, and discusses why not all applications are successful, again closely following the content at the end of the video.
The Grantwriter's Start-Up Kit will give novices a good introduction to the subject and some basic tools, and is a great "off the shelf" tool for facilitators and instructors seeking to expose others to the world of grantsmanship.
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How to Make Your Realtor Get You the Best Deal: Minnesota (How to Make Your Realtor Get You the Best Deal)
Jim Hughes , and Ken Deshaies Manufacturer: Gabriel Publications (CA) ProductGroup: Book Binding: Paperback ASIN: 1891689029 |
Customer Reviews:
Perfect resource for first time buyers!.......2002-10-14
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Louis Armstrong: The Definitive Biography (English Counter Russian)
Ilse Storb Manufacturer: Peter Lang Publishing ProductGroup: Book Binding: Paperback ASIN: 0820431036 |
Book Description
Preface by Dave Brubeck! This biography of Louis Armstrong gives a vivid and informative description of his personality, encompasses jazz history along with his life, and traces his musical development by way of numerous easy-to-grasp analyses and insights into his music.
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Joseph and Me: In the Days of the Holocaust
Judy Hoffman Manufacturer: Ktav Pub Inc ProductGroup: Book Binding: Paperback ASIN: 0870686550 |
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Joseph and me: In the days of the Holocaust / a survivor's true story as told by Judy Hoffman. A guide for teachers
Jay Schechter Manufacturer: Ktav ProductGroup: Book Binding: Unknown Binding ASIN: B0006XI8FK |
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The Money Answer Book: Quick Answers to Everyday Financial Questions
Dave Ramsey Manufacturer: Thomas Nelson ProductGroup: Book Binding: Paperback Similar Items:
ASIN: 0849996198 |
Book Description
This quick and simple, question and answer book is the perfect resource for equipping individuals with key information about everyday money matters. Questions and answers deal with 100+ of the most-asked questions from The Dave Ramsey Show-everything from budget planning to retirement planning or personal buying matters, to saving for college and charitable giving. This is Dave in his most popular format-ask a specific question, get a specific answer.
Customer Reviews:
There just isn't much new left for him to say..........2005-04-29
"You can keep the latte... but get rid of the new pickup!".......2005-01-01
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The Money Answer Book: Quick Answers to Everyday Financial Questions
ProductGroup: Book Binding: Hardcover ASIN: 0641702582 |
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How to Be a Great Communicator: The Complete Guide to Mastering Internal Communications (Institute of Management)
David M. Martin Manufacturer: Trans-Atlantic Publications ProductGroup: Book Binding: Paperback ASIN: 027361262X |
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War And Love: A Surgeon's Memoir Of Battlefield Medicine With Letters Home
Nancy Garcia , Howard Wilbur Jones , and Georgeanna Seegar Jones Manufacturer: Xlibris Corporation ProductGroup: Book Binding: Hardcover ASIN: 141345321X |
Book Description
Plutarch (Plutarchus), ca. 45-120 CE, was born at Chaeronea in Boeotia in central Greece, studied philosophy at Athens, and, after coming to Rome as a teacher in philosophy, was given consular rank by the emperor Trajan and a procuratorship in Greece by Hadrian. He was married and the father of one daughter and four sons. He appears as a man of kindly character and independent thought, studious and learned.
Plutarch wrote on many subjects. Most popular have always been the 46 Parallel Lives, biographies planned to be ethical examples in pairs (in each pair, one Greek figure and one similar Roman), though the last four lives are single. All are invaluable sources of our knowledge of the lives and characters of Greek and Roman statesmen, soldiers and orators. Plutarch's many other varied extant works, about 60 in number, are known as Moralia or Moral Essays. They are of high literary value, besides being of great use to people interested in philosophy, ethics and religion.
The Loeb Classical Library edition of the Lives is in eleven volumes.
Customer Reviews:
What would Caesar do? Or rather, what should Caesar have done?.......2006-06-18
A Timeless Classic By One Of The Best Biographers In History.......2005-08-10
Intriguing Lives, Great Biographies.......2001-09-09
He uses written and oral sources to construct the life stories of four important historical figures, Demosthenes, Cicero, Alexander, and Caesar. These are all great personalities, with virtues and vices, wtih strengths and weaknesses, and Plutarch shows both the negative and the postive sides of their character and actions.
Plutarch is both a historian and a storyteller. In this sense he is no different than the popular biographers and historians of today. In addition, he does not detach himself form the events and people he writes about; he frequently makes moral judgements. He praises them when they do something praiseworthy, and he criticizes them when they do something deplorable. That is also not different from the way the current popular historians and biographers approach their topics. Don't Stephen Ambrose or David McCullough also make moral judgements about the people they write about? Don't they also emotionally attach themselves to the people and events they examine? Isn't that what makes their books such a pleasure to read?
Plutarch's books are a pleasure to read, too. That's why they have been popular for more than eighteen hundred years.
A parallel recounting of the stories of persons whose lives had some striking similarities (thus leading to comparison and contrast) is a clever method, and it is difficult to understand why it is hardly ever used today.
The Greek used by Plutarch is relatively easy to understand; the translation is good and, albeit more than eighty years' old, is appealing to today's reader.
So, if you want to improve, or work on, your Ancient Greek, this book is for you.
If you are interested in the history of 4th-Century B.C. Ancient Greece, and the conflicts, intrigues, interpersonal clashes, political systems, and cultural values of that period, this book is for you.
And, finally, if you enjoy reading intriguing life stories, well told, this book is definitely for you.
Action and Words.......2000-08-02
This collection of four lives is further connected by the fact that the two orators opposed the two conquerors, raising important moral questions about freedom and democracy. Demosthenes, a great speaker who was cowardly by nature, saw Alexander and his father Philip as no better than barborous tyrants, while Cicero, who also lacked the military virtues, fought a verbal war to preserve the Roman Republic. Although being spared by their opponents, both Demosthenes and Cicero were finally hunted and killed by their successors.
By today's standards we would condemn Alexander and Caesar as ruthless, bloodthirsty tyrants, however, judging these two great men outside their historical context is grossly unfair. Without Alexander, the Greeks would have continued to fight their petty wars and Hellenic culture would have remained confined to a small corner of the Mediterranean. As for Caesar's usurpation of power, it was vital for Rome's survival to separate government from politics as the constant electioneering, bribery, partisan strife, riots, plots, and military coups were causing anarchy at the heart of the Republic.
Writing at a time when a strong Imperial system was safeguarding Hellenic culture and prosperity throughout the Mediterranean, it is not surprising that Plutarch saw Alexander and Caesar in such a positive light.
Whatever message he may wish to convey, Plutarch's writing is full of delights, focusing on character traits, interesting quotes, great events, and always going off on those wonderful tangents about natural history, superstitions, or the customs of far away countries.
These are four interesting biographies. But why buy 4 when there are volumes with 8 or 9, or even ALL the 'Lives' of Plutarch?
Plutarch: The historian that changes history.......1999-08-31
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Plutarch's Lives of Romulus, Lycurgus, Solon, Pericles, Cato, Pompey, Alexander the Great, Julius Caesar, Demosthenes, Cicero, Mark Antony, Brutus, an
Rev. John and William Langhorn Manufacturer: William L. Allison ProductGroup: Book Binding: Hardcover ASIN: B000WGF3OA |
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Plutarch's Lives of Romulus, Lycurgus, Solon, Pericles, Cato, Pompey, Alexander the Great, Julius Caesar, Demosthenes, Cicero, Mark Antony, Brutus, and others, and his comparisons;
Plutarch Manufacturer: John B. Alden ProductGroup: Book Binding: Unknown Binding ASIN: B00088OZFK |
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Plutarch's Lives of Romulus, Lycurgus, Solon, Pericles, Cato, Pompey, Alexander the Great, Julius Caesar, Demosthenes, Cicero, Mark Antony, Brutus, an
Rev. John and William Langhorn Manufacturer: William L. Allison ProductGroup: Book Binding: Hardcover ASIN: B000WGCNCA |
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Plutarch's lives of Romulus, Lycurgus, Solon, Pericles, Cato, Pompey, Alexander the Great, Julius Caesar, Demosthenes, Cicero, Mark Antony, Brutus, and ... With notes, critical and historical
Plutarch Manufacturer: J.W. Lovell Company ProductGroup: Book Binding: Unknown Binding ASIN: B0008B04KM |
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Selected Lives: Theseus; Romulus; Lycurgus; Numa Pompilius; Pericles; Fabius Maximua; Alcibiades; Coriolanus; Alexander; Julius Caesar; Demosthenes; Cicero
Plutarch; Dryden Translation Manufacturer: The Franklin Library ProductGroup: Book Binding: Hardcover ASIN: B000W7GQFY |
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Rethinking and NGO: Development, Donors and Civil Society in Jordan
Basma bint al-Talal Manufacturer: I. B. Tauris ProductGroup: Book Binding: Hardcover ASIN: 1860649254 |
Book Description
Drawing on a careful blend of qualitative and quantitative research techniques, the author provides not only a rare, people-centered account of a Jordanian development organization and its practices, from grass roots to the national level, but also an insider's critical reflections on a venture with which she has been involved since its inception-The Jordanian Hashemite Fund for Human Development (JOHUD). Its evolution in rapidly changing domestic and international circumstances has provided the author with the unique opportunity to address a range of themes that today dominate the discourse of development, including participation, gender and development, micro-finance, and donor conditionality.
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Income/Expense Analysis: Conventional Apartments 2002 (Income/Expense Analysis Conventional Apartments)
Manufacturer: Inst of Real Estate Management ProductGroup: Book Binding: Paperback ASIN: 1572030836 |
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Benny Green: Words and Music
Dominic Green Manufacturer: Allison & Busby ProductGroup: Book Binding: Hardcover ASIN: 1902809394 |
Book Description
This entertaining biography of Benny Green charts his diverse life with the enthusiasm and empathy that can only be present when a son writes about a father. Dominic Green uses many of his father's own anecdotes to trace a life of literature and music which took its subject from nowhere to somewhere; from touring saxophonist to notable writer and much-loved broadcaster.
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Mermaid Theatre's Cole: An Entertainment Based on the Words and Music of Cole Porter (French's Musical Library)
Benny Green , and Alan Strachan Manufacturer: Samuel French, Inc ProductGroup: Book Binding: Mass Market Paperback ASIN: 057368135X |
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The Mufti of Jerusalem and Palestine Arab Politics, 1930-1937 (Outstanding These from the London School of Economics and Political Science)
Yehuda Taggar Manufacturer: Taylor & Francis ProductGroup: Book Binding: Hardcover ASIN: 0824019334 |
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