Big M, little m Marketing: New Strategies for a New Asia
Average customer rating: Not rated
    Big M, little m Marketing: New Strategies for a New Asia
    David Ketchum
    Manufacturer: Wiley
    ProductGroup: Book
    Binding: Hardcover

    Strategy & CompetitionStrategy & Competition | Management & Leadership | Business & Investing | Subjects | Books
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    GeneralGeneral | Marketing | Marketing & Sales | Business & Investing | Subjects | Books
    GlobalGlobal | Marketing | Marketing & Sales | Business & Investing | Subjects | Books
    ASIN: 0471479233

    Book Description

    David Ketchum brings a rare insight to marketing in Asia. His observation and recommendations are based on relationships with a broad range of marketers - packaged goods and consumer durables as well as business-to-business products and services. The added bonus is that David Ketchum is a facile and gifted writer who holds the readerâs attention from start to finish. A must read for anyone interested in doing business in Asia! - Harold Burson, Founding Chairman, Burson-Marsteller David Ketchumâs insight in Big M, little m is your map and GPS receiver to help navigate the Asian Brand and marketing frontier. I recommend this book for anyone interested in learning about the unique challenges and adept solutions of marketing in Asia during this time of extreme change. Big M little m is the closest thing to having your own Asian marketing consultant in a box - Frank Yu, Regional Business Manager, XBOX and Home Entertainment Division, Microsoft Corporation

    Asia's economics, despite ups and down, remain the most vibrant and fastest growing in the World. Yet, as David Ketchum explains, the number of global brand names made in Asia is disproportionately low. This is now changing as the forces of globalization and bottom-up restructuring within the region are coming together. For anyone involved in running an Asian-based business these are both exciting and daunting times that call for a fresh look at the marketing challenge. David Ketchum draws on a wealth of personal experience to help us out. Big M little m Marketing is a remarkable fusion of marketing theory and practice, big picture and detail, explanation and seasoned advice that is helpful and fun to read - Geoffrey Barker, Chief Economist, HSBC Asia-Pacific
    Big M, little m Marketing: New Strategies for a New Asia
    Average customer rating: Not rated
      Big M, little m Marketing: New Strategies for a New Asia
      David Ketchum David Ketchum
      Manufacturer: NY
      ProductGroup: Book
      Binding: Hardcover
      ASIN: B000MUDGVS

      Covered Call Writing With Exchange Traded Funds (ETFs): Double-Digit Returns, Diversification, Downside Protection
      Average customer rating: 4 out of 5 stars
      • Useful For Those New to Call Writing
      • A fundamental contradiction
      • Covered Call Writing with Exchange Traded Funds
      • Excellent intro to Writing CC's
      • Revolutionary strategy coupled with clear, concise tactics
      Covered Call Writing With Exchange Traded Funds (ETFs): Double-Digit Returns, Diversification, Downside Protection
      Paul D. Kadavy
      Manufacturer: Arrow Publications
      ProductGroup: Book
      Binding: Plastic Comb

      GeneralGeneral | Investing | Business & Investing | Subjects | Books
      IntroductionIntroduction | Investing | Business & Investing | Subjects | Books
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      1. Covered Call Writing with Qs and Diamonds: Double-Digit Returns on Ready-Made Portfolios Covered Call Writing with Qs and Diamonds: Double-Digit Returns on Ready-Made Portfolios
      2. New Insights on Covered Call Writing: The Powerful Technique That Enhances Return and Lowers Risk in Stock Investing New Insights on Covered Call Writing: The Powerful Technique That Enhances Return and Lowers Risk in Stock Investing
      3. Create Your Own Hedge Fund: Increase Profits and Reduce Risks with ETFs and Options (Wiley Trading) Create Your Own Hedge Fund: Increase Profits and Reduce Risks with ETFs and Options (Wiley Trading)
      4. Covered Calls and Naked Puts: Create Your Own Stock Options Money Tree Covered Calls and Naked Puts: Create Your Own Stock Options Money Tree
      5. Cash for Life: Unlock the Incredible Monthly Cash Income in Your Stock Portfolio. Master the Art of Selling Covered Call  and Naked Put Options At the Right Time on the Right Stocks Cash for Life: Unlock the Incredible Monthly Cash Income in Your Stock Portfolio. Master the Art of Selling Covered Call and Naked Put Options At the Right Time on the Right Stocks

      ASIN: 0971551421

      Book Description

      THIS BOOK HAS BEEN RECENTLY UPDATED TO INCLUDE ALL OF THE NEWEST ETFs OFFERED AND AN UPDATE ON THOSE ETFs FOR WHICH COVERED CALL WRITING IS NOW AVAILABLE.

      "COVERED CALL WRITING WITH EXCHANGE TRADED FUNDS (ETFs)" is a tutorial investment program designed for investors who utilize Exchange Traded Funds (ETFs) and who desire to learn about and implement a covered call writing strategy to achieve conservative double-digit returns. It is primarily for investors who have some knowledge of stock market and Exchange Traded Fund investing but are new to covered call writing. As a companion book to "COVERED CALL WRITING DEMYSTIFIED" for ETF investors, it simplifies, fully explains, and instructs investors on how to use covered call option writing on ETFs. The program outlined in the book offers perhaps the single best opportunity to achieve double-digit investment returns in the slow growth or no growth stock market expected by many experts in the future. This strategy works best in such a market environment. The investment approach of writing covered call options, a more conservative investment strategy than just owning ETFs alone,! has been available for decades. Until now, however, it has often been unknown or misunderstood by many investors, especially its use in conjunction with ETFs.

      Why is "COVERED CALL WRITING WITH EXCHANGE TRADED FUNDS (ETFs)" needed? Many nationally recognized investment experts believe that the U.S. stock market in the future will most certainly produce significantly lower returns than the high returns of the past for many years to come. Some noteworthy examples:

      * "The long-term prospects for equities in general is far from exciting." - Warren E. Buffett, The Chairman's Letter, Berkshire Hathaway, Inc. 2000 Annual Report, Page 3

      * "Over the next century you should expect your share prices to average 6% (return) a year. Over the next five years, ten years, I think you'll be lucky to come out even on share prices." - Sir John Templeton, pioneer in the mutual fund industry, Business Center, CNBC TV Interview; October 1, 2001

      * "The Dow has gone absolutely nowhere for three, coming on four years now. I think this will last maybe for another ten years." - John Bollinger, noted technical analyst and creator of the "Bollinger Bands," CNBC TV Interview; October 29, 2001

      "COVERED CALL WRITING WITH EXCHANGE TRADED FUNDS (ETFs)" is unique because:

      (1) A list by category of all Exchange Traded Funds is provided, specifically indicating those ETFs that offer covered call writing. Each ETF on which covered call writing is available is ranked according to the extent of call option writing choices available and the volume of option trading to assist investors with selection of the best alternatives for covered call writing. Other information about each ETF is also provided.

      (2) A detailed investment program is outlined for personal implementation to assist investors in achieving consistent double-digit returns utilizing covered call writing on Exchange Traded Funds. This investment strategy is most effective in a slow growth or no growth stock market, the kind of market projected in the future by so many investment experts.

      (3) The entire subject matter is centered on a focused area of standardized options...covered call writing on ETFs an investor owns or acquires in the future.

      (4) A complete education on the subject is provided.

      (5) Unlike other books about options, it is easy to understand by any investor.

      (6) Easy-to-use Microsoft® Excel templates for PC use as well as manual worksheets are provided to assist in making specific investment decisions regarding which covered calls to write on ETFs, to effectively track results, and for other planning purposes.

      Customer Reviews:

      4 out of 5 stars Useful For Those New to Call Writing.......2006-12-11

      As noted in the other reviews, this book is for investors who are new to covered call writing. The text is an easy read - I finished the book in two hours. If you have any experience at all with writing covered calls, it is my opinion that you will not learn anything new from this book.

      2 out of 5 stars A fundamental contradiction.......2006-12-09

      I bought this book as an investor heavily involved in ETFs/Index funds that broadly cover the US and Global markets. I was investing for long-term growth and bought this book hoping to increase my returns using covered call writing. So far, this is on par with what this book is about.

      BUT, as I read through the methods put forth, there was a slow and subtle shift in perspective/ideology that in fact subverts the whole foundation of the goals of ETF/Index funds. No longer are we building upon the foundation of broadly-based ETFs for long-term growth, we are now looking for ETFs that are compatible with the Covered Call Writing strategy, ETFs that I discovered had very different characteristcs and met different criteria altogether. "IVV", for example, does not fit the Covered Call Writing model very well. But the premise of the book was to use one's established ETF portfolio and enhance it, not reject our whole basic strategy and go fortune hunting.

      So, I ask the question for this strategy, why use ETFs at all? Because we can use our existing ETF portfolio/strategy? But if we implement the proposed Covered Call Writing strategy then we would have to gradually abandon our initial ETF strategy. So if we're interested in options, we should just go back to the basics of options and build a different strategy based on those fundamentals.

      The book was easy to read and not very expensive so I don't regret buying it. It did make me think a bit.

      1 out of 5 stars Covered Call Writing with Exchange Traded Funds.......2006-11-10

      This most basic document is tied with new vehicle to benefit from that exposure, offering little in way of what strategies lend themselves to that vehicle. A better title would have been "How Options Work". It relates to ETFs, DIA, or agricultural or metals options equally in its weak connection.

      5 out of 5 stars Excellent intro to Writing CC's.......2006-05-10

      Very good book for people new to writing covered calls. I learned alot from the book and have put the theory into practice by writing several CC's. Unfortunately I have not found many good CC opportunities around ETFs, most have been in the 1.5-2% range one to two months out. On the other hand I found many exceptionally good opportunties on regular stocks. My only major problems so far (and it's a good one to have) is that in 4/5 cases, the stocks for which I wrote CC's have gone well beyond the strike prices. In response I have "rolled up" a few CC's to take advantage of the increased capital appreciation opportunity. This has worked fairly well but is far more complex than just letting the CC ride until expiration. My only suggestions to improve this book would be to add a section on guidelines for rolling up and down in response to stock price swings, and maybe something on writing ITM CC's instead of just OTM calls. Overall an excellent and concise book, certainly one of the most immediately useful and practical investment books that I own. Very nice job.

      5 out of 5 stars Revolutionary strategy coupled with clear, concise tactics.......2004-02-24

      The thoughts discussed in this book are nothing short of revolutionary in terms of investment strategy and expected return implications. This book was obviously written by a practitioner who really "gets it". Mr. Kadavy explains his arguments and tactics in a very easy to understand manner -- much thanks for the cutting-edge piece which will certainly change many investors' portfolio strategies and returns!

      Breaking the Sales Barrier: How to Develop Million Dollar Producers
      Average customer rating: Not rated
        Breaking the Sales Barrier: How to Develop Million Dollar Producers
        Randy Schwantz , and Brian Jenkins
        Manufacturer: Natl Underwriter Co
        ProductGroup: Book
        Binding: Paperback

        GeneralGeneral | Business & Investing | Subjects | Books
        EthicsEthics | Business Life | Business & Investing | Subjects | Books
        All TitlesAll Titles | Qualifying Textbooks - Fall 2007 | Stores | Books
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        3. Red Hot Introductions: A Revolutionary Approach to Leveraging Existing Relationships into New Business Red Hot Introductions: A Revolutionary Approach to Leveraging Existing Relationships into New Business
        4. Get More Referrals Now! Get More Referrals Now!
        5. Little Gold Book of YES! Attitude: How to Find, Build and Keep a YES! Attitude for a Lifetime of SUCCESS (Jeffrey Gitomer's Little Books) Little Gold Book of YES! Attitude: How to Find, Build and Keep a YES! Attitude for a Lifetime of SUCCESS (Jeffrey Gitomer's Little Books)

        ASIN: 0872183971

        Advances in Quantitative Analysis of Finance and Accounting, Part A: Methodologies (Advances in Quantitative Analysis of Finance & Accounting, V)
        Average customer rating: Not rated
          Advances in Quantitative Analysis of Finance and Accounting, Part A: Methodologies (Advances in Quantitative Analysis of Finance & Accounting, V)
          Cheng F. Lee
          Manufacturer: JAI Press
          ProductGroup: Book
          Binding: Hardcover

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          ManagementManagement | Management & Leadership | Business & Investing | Subjects | Books
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          ASIN: 1559380268
          Advances in Quantitative Analysis of Finance and Accounting, Part B (Advances in Quantitative Analysis of Finance and Accounting)
          Average customer rating: Not rated
            Advances in Quantitative Analysis of Finance and Accounting, Part B (Advances in Quantitative Analysis of Finance and Accounting)

            Manufacturer: JAI Press
            ProductGroup: Book
            Binding: Hardcover

            Corporate FinanceCorporate Finance | Finance | Business & Investing | Subjects | Books
            GeneralGeneral | Business & Investing | Subjects | Books
            FinancialFinancial | Accounting | Industries & Professions | Business & Investing | Subjects | Books
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            ASIN: 1559385650
            Advances in Quantitative Analysis of Finance and Accounting: Part A & Part B (2 Volume Set)
            Average customer rating: Not rated
              Advances in Quantitative Analysis of Finance and Accounting: Part A & Part B (2 Volume Set)

              Manufacturer: JAI Press
              ProductGroup: Book
              Binding: Hardcover

              FinanceFinance | Business & Investing | Subjects | Books | Banks & Banking | Corporate Finance | Foreign Exchange | Inflation | Interest
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              Advances in Quantitative Analysis of Finance and Accounting: Part A (Advances in Quantitive Analysis of Finance & Accounting, Vol)
              Average customer rating: Not rated
                Advances in Quantitative Analysis of Finance and Accounting: Part A (Advances in Quantitive Analysis of Finance & Accounting, Vol)

                Manufacturer: JAI Press
                ProductGroup: Book
                Binding: Hardcover

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                Advances in Quantitative Analysis of Finance and Accounting, 1991, Part B (Advances in Quantitative Analysis of Finance & Accounting)
                Average customer rating: Not rated
                  Advances in Quantitative Analysis of Finance and Accounting, 1991, Part B (Advances in Quantitative Analysis of Finance & Accounting)
                  Cheng F. Lee
                  Manufacturer: Jai Pr
                  ProductGroup: Book
                  Binding: Hardcover

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                  ASIN: 1559381388

                  The Grantwriter's Start-Up Kit: A Beginner's Guide to Grant Proposals Workbook
                  Average customer rating: 3 out of 5 stars
                  • This isn't really a book
                  • Good tool for novices; even better with a facilitator
                  The Grantwriter's Start-Up Kit: A Beginner's Guide to Grant Proposals Workbook
                  Successful Images, Inc.
                  Manufacturer: Jossey-Bass
                  ProductGroup: Book
                  Binding: Paperback

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                  ASIN: 078795232X

                  Book Description

                  "This video makes the basics of grant writing easy to understand. The many examples scattered throughout the video make the abstract ideas more concrete. The graphics are well done and the pace gives the viewer time to absorb the material and even take notes. Anyone should be able to write a simple grant proposal after watching this video."

                  --Ann Marston, president and CEO, Michigan League for Human Services

                  Fundraisers are often intimidated by the prospect of writing grant proposals. But missing a grant opportunity can mean losing important programs and essential services. For the fundraiser in need of practical skills and guidance, The Grantwriter's Start-Up Kit shows how to prepare for the process of writing a successful grant proposal.

                  The video and companion workbook are specifically designed to help you streamline your efforts and avoid common mistakes.

                  Take the first step by watching this informative and engaging video. You will learn about the key elements of a winning proposal and gain invaluable insights from professionals in the field. The presenters draw from their extensive knowledge and experience in grantwriting and grantmaking to offer direct and succinct advice. They share wisdom not only from those who write proposals, but also from the foundations that approve the proposals.

                  Customer Reviews:

                  2 out of 5 stars This isn't really a book.......2002-10-15

                  First of all the content is, well, okay. But don't expect this to be what you expect a book to . It is really really thin-- only 63 pages long. Most magazines are thicker. When I opened the box, I thought it was empty. The book was so thin I didn't notice it was under the invoice ! Fair enough;one might argue that you can say a lot in 63 pages. But wait a minute! That's not all. Clearly half of the pages have huge blank spaces...for you to fill the blanks with your exercises, you see.It is,after all, a workbook. Then there are completely empty pages in between chapters that are counted within the 63 pages. But what makes this so unforgiveable is that most the pages that are full have huge margins to the sides, top, and bottom. Some people might find the content good, but you can get a lot more for your money elsewhere in my opinion.

                  4 out of 5 stars Good tool for novices; even better with a facilitator.......2001-03-07

                  This video-and-workbook set are a great introduction to the world of foundation grant proposal development. Like any tool, it's important to know how it should be used. This set will be used best in training situations where a facilitator will be available to assist with interpreting the workbook materials and "fleshing out" some of the concepts. But that's not a requirement; anyone interested in the subject can learn a lot from this introductory material.

                  I'm a little surprised that the authors/publishers chose to stick with the term "grantwriter:" many foundation staffs believe that THEY are the "grant writers" and that those seeking funding are preparing applications for grant funding. However, the market holds to the term "grantwriter" for proposal applicants, and it is less cumbersome than anything else I've heard to describe those who prepare grant proposals and applications.

                  Watch the video first, and then tackle the workbook. [In fact, the video makes absolutely no reference to the workbook.] The video's 25 minutes are well-produced and feature foundation grants experts. The videocassette I viewed seemed to have some minor audio problems, but that may have been my equipment rather than the video itself, and in any case, it didn't affect my understanding of the material.

                  The video presents the twelve elements of a successful foundation grant proposal, from the cover letter through the proposal narrative to the budget and appendices. It also provides some basic tips for writing successful proposals: researching foundations; calling foundations for help; making your grant application easy to read and to navigate; writing in a clear, concise style that accurately presents a compelling case for funding, etc.

                  People preparing government grant applications show be wary of some of the specific advice in the video (like that to avoid double-spacing in foundation proposals), and I would have liked to see the video emphasize the overriding importance of preparing an application using the funding source's preferred format rather than a single "best practice" format, regardless of how professional it appears. It would also have been nice to see some mention of the workbook in the video, if only to reassure the viewer that they don't have to take copious notes while watching.

                  The 64-page large format workbook takes the writer through the organizational and "thinking" steps necessary to prepare a good grant application. There are seven exercises to help develop a clear mission and objectives, determine evaluation steps, pencil out a budget, etc. The next section of the workbook shows examples of each of the twelve components of a grant application on the right-side pages. The left-facing pages contain descriptions of each section and tips for writers, similar to the material covered in the video. The workbook's final section provides tips on strategy and structure, and discusses why not all applications are successful, again closely following the content at the end of the video.

                  The Grantwriter's Start-Up Kit will give novices a good introduction to the subject and some basic tools, and is a great "off the shelf" tool for facilitators and instructors seeking to expose others to the world of grantsmanship.

                  How to Make Your Realtor Get You the Best Deal: Minnesota (How to Make Your Realtor Get You the Best Deal)
                  Average customer rating: 5 out of 5 stars
                  • Perfect resource for first time buyers!
                  How to Make Your Realtor Get You the Best Deal: Minnesota (How to Make Your Realtor Get You the Best Deal)
                  Jim Hughes , and Ken Deshaies
                  Manufacturer: Gabriel Publications (CA)
                  ProductGroup: Book
                  Binding: Paperback

                  GeneralGeneral | Business & Investing | Subjects | Books
                  Buying & Selling HomesBuying & Selling Homes | Real Estate | Business & Investing | Subjects | Books
                  GeneralGeneral | Real Estate | Business & Investing | Subjects | Books
                  GeneralGeneral | Reference | Subjects | Books
                  ASIN: 1891689029

                  Customer Reviews:

                  5 out of 5 stars Perfect resource for first time buyers!.......2002-10-14

                  This book is very honest and straight forward - exactly what we as first time home buyers needed to become comfortable with the process. It was informative and easy to understand, the writing style made the points very clear and easy to relate to real-life situations. If you read one book about buying ahome - read this one!

                  Louis Armstrong: The Definitive Biography (English Counter Russian)
                  Average customer rating: Not rated
                    Louis Armstrong: The Definitive Biography (English Counter Russian)
                    Ilse Storb
                    Manufacturer: Peter Lang Publishing
                    ProductGroup: Book
                    Binding: Paperback

                    GeneralGeneral | Composers & Musicians | Arts & Literature | Biographies & Memoirs | Subjects | Books
                    JazzJazz | Composers & Musicians | Arts & Literature | Biographies & Memoirs | Subjects | Books
                    African-American & BlackAfrican-American & Black | Ethnic & National | Biographies & Memoirs | Subjects | Books
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                    ASIN: 0820431036

                    Book Description

                    Preface by Dave Brubeck! This biography of Louis Armstrong gives a vivid and informative description of his personality, encompasses jazz history along with his life, and traces his musical development by way of numerous easy-to-grasp analyses and insights into his music.

                    Joseph and Me: In the Days of the Holocaust
                    Average customer rating: Not rated
                      Joseph and Me: In the Days of the Holocaust
                      Judy Hoffman
                      Manufacturer: Ktav Pub Inc
                      ProductGroup: Book
                      Binding: Paperback

                      EuropeEurope | History & Historical Fiction | Children's Books | Subjects | Books
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                      ASIN: 0870686550
                      Joseph and me: In the days of the Holocaust / a survivor's true story as told by Judy Hoffman. A guide for teachers
                      Average customer rating: Not rated
                        Joseph and me: In the days of the Holocaust / a survivor's true story as told by Judy Hoffman. A guide for teachers
                        Jay Schechter
                        Manufacturer: Ktav
                        ProductGroup: Book
                        Binding: Unknown Binding

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                        The Money Answer Book: Quick Answers to Everyday Financial Questions
                        Average customer rating: 3.5 out of 5 stars
                        • There just isn't much new left for him to say...
                        • "You can keep the latte... but get rid of the new pickup!"
                        The Money Answer Book: Quick Answers to Everyday Financial Questions
                        Dave Ramsey
                        Manufacturer: Thomas Nelson
                        ProductGroup: Book
                        Binding: Paperback

                        Budgeting & Money ManagementBudgeting & Money Management | Personal Finance | Business & Investing | Subjects | Books
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                        Money & ValuesMoney & Values | Personal Finance | Business & Investing | Subjects | Books
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                        3. How to Have More than Enough: A Step-by-Step Guide to Creating Abundance How to Have More than Enough: A Step-by-Step Guide to Creating Abundance
                        4. The Total Money Makeover Workbook The Total Money Makeover Workbook
                        5. The Financial Peace Planner: A step-by step guide to restoring your family's financial health The Financial Peace Planner: A step-by step guide to restoring your family's financial health

                        ASIN: 0849996198

                        Book Description

                        This quick and simple, question and answer book is the perfect resource for equipping individuals with key information about everyday money matters. Questions and answers deal with 100+ of the most-asked questions from The Dave Ramsey Show-everything from budget planning to retirement planning or personal buying matters, to saving for college and charitable giving. This is Dave in his most popular format-ask a specific question, get a specific answer.

                        Customer Reviews:

                        3 out of 5 stars There just isn't much new left for him to say..........2005-04-29

                        Dave Ramsey has been on so many TV interviews and has been profiled so often in newspapers, there just isn't much new left for him to say about his ultra-conservative approach to money management. So it is, then, that The Money Answer Book gives an easy-to-read distillation of all of the key Ramsey commandments for financial success. You can read the entire book in 90 minutes, even with time to pause occasionally to weigh a matter he is discussing. There are checklists to fill in for budgeting and goal setting; there are little hotboxes offering pithy quotations ("Well done is better than well said" - Ben Franklin); and there are biblical references within the text and in sidebars.

                        Whether reading this 160 mini-book, listening to Ramsey on his radio show, or attending one of Ramsey's workshops, his bottom line always comes down to some very basic premises: (1) all credit cards are harmful; (2) people are in financial messes because they overspent, didn't plan, and lacked discipline; (3) everyone needs a fallback position of three to six months of reserve cash, food, and other necessities; (4) the outside economic picture has little influence on individual households that have learned to save, invest, budget, and tithe; and (5) there is nothing wrong with being incredibly wealthy so long as one uses his or her wealth appropriately.

                        Sections of this book deal with brass tacks issues such as bankruptcy, divorce, estate planning, saving for college, and contract negotiations (don't become a co-signer is his main point on this last issue). However, to delve deeply into these areas Ramsey has longer, more explicit books, such as his best-seller Total Money Makeover. -- Dr. Dennis E. Hensley, Christian Book Previews.com

                        4 out of 5 stars "You can keep the latte... but get rid of the new pickup!".......2005-01-01

                        In The Money Answer Book, Dave Ramsey, the "Dr. Phil" of personal finance, provides thoughtful, well-constructed answers to questions most people have about their dollars and cents.

                        Dave Ramsey is not your ordinary financial advisor. He's irreverent. Funny. Brutally honest. But always dead-on and above all, a very knowledgeable expert who understands the plights of the average indebted American. The Money Answer Book will be a good addition to any family's personal library.

                        PS. I'm giving it four stars only because the book's question-and-answer format doesn't really allow the author to go into a lot of detail... which occasionally left me wondering, "Is that it?"
                        The Money Answer Book: Quick Answers to Everyday Financial Questions
                        Average customer rating: Not rated
                          The Money Answer Book: Quick Answers to Everyday Financial Questions

                          ProductGroup: Book
                          Binding: Hardcover
                          ASIN: 0641702582

                          How to Be a Great Communicator: The Complete Guide to Mastering Internal Communications (Institute of Management)
                          Average customer rating: Not rated
                            How to Be a Great Communicator: The Complete Guide to Mastering Internal Communications (Institute of Management)
                            David M. Martin
                            Manufacturer: Trans-Atlantic Publications
                            ProductGroup: Book
                            Binding: Paperback

                            GeneralGeneral | Business & Investing | Subjects | Books
                            Human Resources & Personnel ManagementHuman Resources & Personnel Management | Industries & Professions | Business & Investing | Subjects | Books
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                            Running Meetings & PresentationsRunning Meetings & Presentations | Skills | Business & Investing | Subjects | Books
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                            ASIN: 027361262X

                            War And Love: A Surgeon's Memoir Of Battlefield Medicine With Letters Home
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                              War And Love: A Surgeon's Memoir Of Battlefield Medicine With Letters Home
                              Nancy Garcia , Howard Wilbur Jones , and Georgeanna Seegar Jones
                              Manufacturer: Xlibris Corporation
                              ProductGroup: Book
                              Binding: Hardcover

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                              ASIN: 141345321X

                              Plutarch Lives, VII, Demosthenes and Cicero. Alexander and Caesar (Loeb Classical Library)
                              Average customer rating: 4 out of 5 stars
                              • What would Caesar do? Or rather, what should Caesar have done?
                              • A Timeless Classic By One Of The Best Biographers In History
                              • Intriguing Lives, Great Biographies
                              • Action and Words
                              • Plutarch: The historian that changes history
                              Plutarch Lives, VII, Demosthenes and Cicero. Alexander and Caesar (Loeb Classical Library)
                              Plutarch
                              Manufacturer: Loeb Classical Library
                              ProductGroup: Book
                              Binding: Hardcover

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                              Similar Items:
                              1. Plutarch Lives, IX, Demetrius and Antony. Pyrrhus and Gaius Marius (Loeb Classical Library) Plutarch Lives, IX, Demetrius and Antony. Pyrrhus and Gaius Marius (Loeb Classical Library)
                              2. Parallel Lives, X: Agis and Cleomenes. Tiberius and Gaius Gracchus. Philopoemen and Flamininus (Loeb Classical Library®) Parallel Lives, X: Agis and Cleomenes. Tiberius and Gaius Gracchus. Philopoemen and Flamininus (Loeb Classical Library®)
                              3. Parallel Lives, II: Themistocles and Camillus. Aristides and Cato Major. Cimon and Lucullus (Loeb Classical Library®) Parallel Lives, II: Themistocles and Camillus. Aristides and Cato Major. Cimon and Lucullus (Loeb Classical Library®)
                              4. Plutarch Lives, IV, Alcibiades and Coriolanus. Lysander and Sulla (Loeb Classical Library®) Plutarch Lives, IV, Alcibiades and Coriolanus. Lysander and Sulla (Loeb Classical Library®)
                              5. Plutarch Lives, VIII, Sertorius and Eumenes. Phocion and Cato the Younger (Loeb Classical Library®) Plutarch Lives, VIII, Sertorius and Eumenes. Phocion and Cato the Younger (Loeb Classical Library®)

                              ASIN: 0674991109

                              Book Description

                              Plutarch (Plutarchus), ca. 45-120 CE, was born at Chaeronea in Boeotia in central Greece, studied philosophy at Athens, and, after coming to Rome as a teacher in philosophy, was given consular rank by the emperor Trajan and a procuratorship in Greece by Hadrian. He was married and the father of one daughter and four sons. He appears as a man of kindly character and independent thought, studious and learned.

                              Plutarch wrote on many subjects. Most popular have always been the 46 Parallel Lives, biographies planned to be ethical examples in pairs (in each pair, one Greek figure and one similar Roman), though the last four lives are single. All are invaluable sources of our knowledge of the lives and characters of Greek and Roman statesmen, soldiers and orators. Plutarch's many other varied extant works, about 60 in number, are known as Moralia or Moral Essays. They are of high literary value, besides being of great use to people interested in philosophy, ethics and religion.

                              The Loeb Classical Library edition of the Lives is in eleven volumes.

                              Customer Reviews:

                              5 out of 5 stars What would Caesar do? Or rather, what should Caesar have done?.......2006-06-18

                              I am not a scholar of ancient history. I was led to this book after hearing a lecture by Bible scholar Luke Timothy Johnson. I was bowled over by the storylines and the clarity of writing. Although these are histories, they really are much more about what the title says, lives. Plutarch is writing about the moral decisions of well known figures and the very public decisions that they made in the face of historic events. Plutarch more than simply reporting the choices of these people comments and critics their actions. Demosthenes and Cicero's lives tended to drag a bit for me. However, they were necessary and interesting preludes to Alexander and Caesar, who's lives are better known to us but also physically changed the map of the world where Demosthenes and Cicero tried to change the compass of their nations. Great reading, even in summer.

                              5 out of 5 stars A Timeless Classic By One Of The Best Biographers In History.......2005-08-10

                              Plutarch in his "Lives Of The Noble Grecians And Romans" written around 100 C.E., sheds new light on Greek and Roman history from their Bronze Age beginnings, shrouded in myth, down through Alexander and late Republican Rome. Plutarch is the lens that we use today to view the Greco-Roman past; his work has shaped our perceptions of that world for 2,000 years. Plutarch writes of the rise of Roman Empire while Gibbon uses his scholarship to advance the story to write about its decline. He was a proud Greek that was equally effected by Roman culture, a Delphic priest, a leading Platonist, a moralist, educator and philosopher with a deep commitment as a first rate writer. Being a Roman citizen, Plutarch was afforded the opportunity to become an intimate friend to prominent Roman citizens and a member of the literary elite in the court of Emperor Trajan.

                              Plutarch's influence and enormous popularity during and after the Renaissance is legendary among classicist. Plutarch's "Lives", served as the sourcebook for Shakespeare's Roman Plays "Julius Caesar", "Antony and Cleopatra" and "Coriolanus". By the way Plutarch is even the only contemporary source of all the biographical information on Cleopatra, whom he writes about in his biographies of Julius Caesar, Mark Antony and Octavian. Thomas Jefferson wrote to his nephew that there were three books every gentleman had to have familiarity with; Plutarch's "Lives", Livy's "History of Rome" and Virgil's Aeneid. In fact all the founding fathers of note had read Plutarch and learned much from his fifty biographies of noble men of Greece and Rome. When Hamilton, Jay and Madison write "The Federalist Papers" they use many examples of good and bad leadership traits that they read in Plutarch's work. His biographies are a great study in human character and what motivates leaders to decide and act the way they do, this masterpiece has proven to be still prescient today.

                              If you are truly interested in a classical education, put this book on the top of your list! I recommend this book to anyone who is interested in political philosophy, and history.

                              5 out of 5 stars Intriguing Lives, Great Biographies.......2001-09-09

                              Plutarch (or Ploutarchos in Greek), shows in this book that he is one of the best biographers of all time.

                              He uses written and oral sources to construct the life stories of four important historical figures, Demosthenes, Cicero, Alexander, and Caesar. These are all great personalities, with virtues and vices, wtih strengths and weaknesses, and Plutarch shows both the negative and the postive sides of their character and actions.

                              Plutarch is both a historian and a storyteller. In this sense he is no different than the popular biographers and historians of today. In addition, he does not detach himself form the events and people he writes about; he frequently makes moral judgements. He praises them when they do something praiseworthy, and he criticizes them when they do something deplorable. That is also not different from the way the current popular historians and biographers approach their topics. Don't Stephen Ambrose or David McCullough also make moral judgements about the people they write about? Don't they also emotionally attach themselves to the people and events they examine? Isn't that what makes their books such a pleasure to read?

                              Plutarch's books are a pleasure to read, too. That's why they have been popular for more than eighteen hundred years.

                              A parallel recounting of the stories of persons whose lives had some striking similarities (thus leading to comparison and contrast) is a clever method, and it is difficult to understand why it is hardly ever used today.

                              The Greek used by Plutarch is relatively easy to understand; the translation is good and, albeit more than eighty years' old, is appealing to today's reader.

                              So, if you want to improve, or work on, your Ancient Greek, this book is for you.

                              If you are interested in the history of 4th-Century B.C. Ancient Greece, and the conflicts, intrigues, interpersonal clashes, political systems, and cultural values of that period, this book is for you.

                              And, finally, if you enjoy reading intriguing life stories, well told, this book is definitely for you.

                              4 out of 5 stars Action and Words.......2000-08-02

                              Is the sword mightier than the pen? It certainly is in the short term going by the lives featured here. Alexander and Caesar were the greatest conquerors of the ancient world while Cicero and Demosthenes are considered to have been its greatest wordsmiths.

                              This collection of four lives is further connected by the fact that the two orators opposed the two conquerors, raising important moral questions about freedom and democracy. Demosthenes, a great speaker who was cowardly by nature, saw Alexander and his father Philip as no better than barborous tyrants, while Cicero, who also lacked the military virtues, fought a verbal war to preserve the Roman Republic. Although being spared by their opponents, both Demosthenes and Cicero were finally hunted and killed by their successors.

                              By today's standards we would condemn Alexander and Caesar as ruthless, bloodthirsty tyrants, however, judging these two great men outside their historical context is grossly unfair. Without Alexander, the Greeks would have continued to fight their petty wars and Hellenic culture would have remained confined to a small corner of the Mediterranean. As for Caesar's usurpation of power, it was vital for Rome's survival to separate government from politics as the constant electioneering, bribery, partisan strife, riots, plots, and military coups were causing anarchy at the heart of the Republic.

                              Writing at a time when a strong Imperial system was safeguarding Hellenic culture and prosperity throughout the Mediterranean, it is not surprising that Plutarch saw Alexander and Caesar in such a positive light.

                              Whatever message he may wish to convey, Plutarch's writing is full of delights, focusing on character traits, interesting quotes, great events, and always going off on those wonderful tangents about natural history, superstitions, or the customs of far away countries.

                              These are four interesting biographies. But why buy 4 when there are volumes with 8 or 9, or even ALL the 'Lives' of Plutarch?

                              2 out of 5 stars Plutarch: The historian that changes history.......1999-08-31

                              You have ancient historians like Polybius, Thucydides, and Seutonius who tell the facts and do not change them. But with Plutarch, it's a different ballgame. Plutarch wants to make the good people look bad and the bad people look good. Try to avoid any book written by Plutarch for all the lives he has written about are sketchy. I was kind enough to give the book two stars so if you actually are resding this, here's my advise: if you have money to blow, get it and try and read it, but don't go out of your way.
                              Plutarch's Lives of Romulus, Lycurgus, Solon, Pericles, Cato, Pompey, Alexander the Great, Julius Caesar, Demosthenes, Cicero, Mark Antony, Brutus, an
                              Average customer rating: Not rated
                                Plutarch's Lives of Romulus, Lycurgus, Solon, Pericles, Cato, Pompey, Alexander the Great, Julius Caesar, Demosthenes, Cicero, Mark Antony, Brutus, an
                                Rev. John and William Langhorn
                                Manufacturer: William L. Allison
                                ProductGroup: Book
                                Binding: Hardcover
                                ASIN: B000WGF3OA
                                Plutarch's Lives of Romulus, Lycurgus, Solon, Pericles, Cato, Pompey, Alexander the Great, Julius Caesar, Demosthenes, Cicero, Mark Antony, Brutus, and others, and his comparisons;
                                Average customer rating: Not rated
                                  Plutarch's Lives of Romulus, Lycurgus, Solon, Pericles, Cato, Pompey, Alexander the Great, Julius Caesar, Demosthenes, Cicero, Mark Antony, Brutus, and others, and his comparisons;
                                  Plutarch
                                  Manufacturer: John B. Alden
                                  ProductGroup: Book
                                  Binding: Unknown Binding

                                  Alexander the GreatAlexander the Great | ( A ) | People, A-Z | Biographies & Memoirs | Subjects | Books
                                  ASIN: B00088OZFK
                                  Plutarch's Lives of Romulus, Lycurgus, Solon, Pericles, Cato, Pompey, Alexander the Great, Julius Caesar, Demosthenes, Cicero, Mark Antony, Brutus, an
                                  Average customer rating: Not rated
                                    Plutarch's Lives of Romulus, Lycurgus, Solon, Pericles, Cato, Pompey, Alexander the Great, Julius Caesar, Demosthenes, Cicero, Mark Antony, Brutus, an
                                    Rev. John and William Langhorn
                                    Manufacturer: William L. Allison
                                    ProductGroup: Book
                                    Binding: Hardcover
                                    ASIN: B000WGCNCA
                                    Plutarch's lives of Romulus, Lycurgus, Solon, Pericles, Cato, Pompey, Alexander the Great, Julius Caesar, Demosthenes, Cicero, Mark Antony, Brutus, and ... With notes, critical and historical
                                    Average customer rating: Not rated
                                      Plutarch's lives of Romulus, Lycurgus, Solon, Pericles, Cato, Pompey, Alexander the Great, Julius Caesar, Demosthenes, Cicero, Mark Antony, Brutus, and ... With notes, critical and historical
                                      Plutarch
                                      Manufacturer: J.W. Lovell Company
                                      ProductGroup: Book
                                      Binding: Unknown Binding

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                                      Alexander the GreatAlexander the Great | ( A ) | People, A-Z | Biographies & Memoirs | Subjects | Books
                                      ASIN: B0008B04KM
                                      Selected Lives: Theseus; Romulus; Lycurgus; Numa Pompilius; Pericles; Fabius Maximua; Alcibiades; Coriolanus; Alexander; Julius Caesar; Demosthenes; Cicero
                                      Average customer rating: Not rated
                                        Selected Lives: Theseus; Romulus; Lycurgus; Numa Pompilius; Pericles; Fabius Maximua; Alcibiades; Coriolanus; Alexander; Julius Caesar; Demosthenes; Cicero
                                        Plutarch; Dryden Translation
                                        Manufacturer: The Franklin Library
                                        ProductGroup: Book
                                        Binding: Hardcover
                                        ASIN: B000W7GQFY

                                        Rethinking and NGO: Development, Donors and Civil Society in Jordan
                                        Average customer rating: Not rated
                                          Rethinking and NGO: Development, Donors and Civil Society in Jordan
                                          Basma bint al-Talal
                                          Manufacturer: I. B. Tauris
                                          ProductGroup: Book
                                          Binding: Hardcover

                                          Policy & Current EventsPolicy & Current Events | Popular Economics | Business & Investing | Subjects | Books
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                                          ASIN: 1860649254

                                          Book Description

                                          Drawing on a careful blend of qualitative and quantitative research techniques, the author provides not only a rare, people-centered account of a Jordanian development organization and its practices, from grass roots to the national level, but also an insider's critical reflections on a venture with which she has been involved since its inception-The Jordanian Hashemite Fund for Human Development (JOHUD). Its evolution in rapidly changing domestic and international circumstances has provided the author with the unique opportunity to address a range of themes that today dominate the discourse of development, including participation, gender and development, micro-finance, and donor conditionality.

                                          Income/Expense Analysis: Conventional Apartments 2002 (Income/Expense Analysis Conventional Apartments)
                                          Average customer rating: Not rated
                                            Income/Expense Analysis: Conventional Apartments 2002 (Income/Expense Analysis Conventional Apartments)

                                            Manufacturer: Inst of Real Estate Management
                                            ProductGroup: Book
                                            Binding: Paperback

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                                            ASIN: 1572030836

                                            Benny Green: Words and Music
                                            Average customer rating: Not rated
                                              Benny Green: Words and Music
                                              Dominic Green
                                              Manufacturer: Allison & Busby
                                              ProductGroup: Book
                                              Binding: Hardcover

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                                              ASIN: 1902809394

                                              Book Description

                                              This entertaining biography of Benny Green charts his diverse life with the enthusiasm and empathy that can only be present when a son writes about a father. Dominic Green uses many of his father's own anecdotes to trace a life of literature and music which took its subject from nowhere to somewhere; from touring saxophonist to notable writer and much-loved broadcaster.
                                              Mermaid Theatre's Cole: An Entertainment Based on the Words and Music of Cole Porter (French's Musical Library)
                                              Average customer rating: Not rated
                                                Mermaid Theatre's Cole: An Entertainment Based on the Words and Music of Cole Porter (French's Musical Library)
                                                Benny Green , and Alan Strachan
                                                Manufacturer: Samuel French, Inc
                                                ProductGroup: Book
                                                Binding: Mass Market Paperback

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                                                ASIN: 057368135X

                                                The Mufti of Jerusalem and Palestine Arab Politics, 1930-1937 (Outstanding These from the London School of Economics and Political Science)
                                                Average customer rating: Not rated
                                                  The Mufti of Jerusalem and Palestine Arab Politics, 1930-1937 (Outstanding These from the London School of Economics and Political Science)
                                                  Yehuda Taggar
                                                  Manufacturer: Taylor & Francis
                                                  ProductGroup: Book
                                                  Binding: Hardcover

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                                                  AsiaAsia | History | Subjects | Books | Afghanistan | Armenia | Bangladesh | Belarus | Bhutan | Brunei | Cambodia | Central Asia | China | Far East | General | Georgia | Hong Kong | India | Indonesia | Japan | Korea | Laos | Malaysia | Maldives | Mauritius | Mongolia | Myanmar | Nepal | Pakistan | Philippines | Russia | Seychelles | Singapore | South Asia | Southeast Asia | Sri Lanka | Taiwan | Thailand | Tibet | Turkey | Vietnam
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                                                  ASIN: 0824019334

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