Branding Across Borders: A Guide to Global Brand Marketing

Book Description

Written by one of today's leading authorities on global branding

Establishing and managing a global brandis made more challenging by the cultural, political, and economic differences that exist among the world's consumers. Branding Across Borders addresses the issue of global branding head-on, going beyond the brand itself to address how a corporation must fine-tune its own organizational structure before it can effectively extend and manage its brands in the global marketplace.

Branding Across Borders offers key insights on developing a powerful, memorable global brand strategy. Executives of all levels can look to it for:

A 10-step strategy for communicating a brand in an interactive world
Examples of successful global branding as practiced by today's leading international marketers
Key insights from the Corporate Branding IndexTMan annual survey designed to spotlight vital branding practices and statistics

Customer Reviews:

Corporate branding consultant promotes his view.......2003-01-14

Before buying this book it may help you to know that the writer is CEO of CoreBrand - Corporate Branding LLC, a smaller version of Roper Starch Worldwide, or Interbrand. As such it treads a thin line between general usefulness to the marketing manager and promotional material for CoreBrands own proprietary models such as their "brand power" ranking system. Although the book does not give away too many secrets about how CoreBrand's models actually work.

Whether the text will be of use to you depends largely on your needs. For a marketing manager the price of this book is a lot cheaper than a consultant's per diem. For an MSc or MBA in Marketing this book is not academically rigorous enough to be of much use to you. There are a wealth of academic texts that will give greater insight and hard case evidence into the pros and cons of globalizing brands. Author names to search under are Aaker, Keller, Usunier, Jeannet, Hollensen, Kashani among others.

Average customer rating:

Too simple for beginners

Keeping It Simple

Outstanding Book!

Simple investment advice

A Great Introduction to Index Investing Management

The Coffeehouse Investor: How to Build Wealth, Ignore Wall Street, and Get On With Your Life
Bill Schultheis
Manufacturer: Palouse Press
ProductGroup: Book
Binding: Paperback

General | Popular Economics | Business & Investing | Subjects | Books
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Similar Items:

The Bogleheads' Guide to Investing

All About Asset Allocation

The Four Pillars of Investing: Lessons for Building a Winning Portfolio

The Lazy Person's Guide to Investing: A Book for Procrastinators, the Financially Challenged, and Everyone Who Worries About Dealing with Their Money

The Only Guide to a Winning Investment Strategy You'll Ever Need: The Way Smart Money Preserves Wealth Today

ASIN: 0976585707

Book Description

In The Coffeehouse Investor, Bill Schultheis shows readers that by focusing more on their passions and creativity, and less on money and the hype and hysteria of Wall Street, they will actually build more wealth—and improve the quality of their lives at the same time. The prose may be charming, but the investment advice is powerful and timely. Successful investing has nothing to do with "hot" stocks and "cool" mutual funds, but is achieved by adhering to the three simple steps set forth in The Coffeehouse Investor. There are ways to simplify investment decisions when building a sophisticated portfolio. With just a minimum of effort investors can learn to implement these steps and begin the gratifying process of building wealth, ignoring Wall Street, and getting on with life.

Customer Reviews:

Too simple for beginners.......2007-10-12

I read as many investment books as I have time for and ran across this book. It is a very simplified asset allocation type book with some silliness thrown in (Pumkin Pie recipes, etc.) Anyway, there are books that I treasure and reread and refer to. There are books that I read and put on the shelf and may refer to over time. There are books that don't fit my investment style so I donate them to the library. And then there are books that go to the landfill. I think this book is resting peacefully under a few tons of garbage right now.

Keeping It Simple.......2007-10-06

The thesis of the book is the by now well known, I hope, contention that index mutual funds are where investors should park their investment money. Can investing be that simple? Yes, it can, says the book.

Most managed mutual funds do not consistently even beat the market and rather than trying to do the impossible (selecting which managed mutual fund will beat the market this year), the intelligent investor will invest in a low cost broad based index mutual fund and do much better than the non-index investor.

You can read the book in an hour or two, but it will take a lot of determination to ignore the Wall Street noise that shouts that there exist investment gurus who can consistently beat the market. Fear ("I'm gonna' miss out!") and greed ("I must have more than average returns!") are the enemies of the investor.

Outstanding Book!.......2007-09-02

Schultheis' "The Coffeehouse Investor" is easy to read and understand for those of us that are new to investing. It made a tremendous difference in the way we were looking at our investing, and our investment style. Highly recommended to all new investors; I think even seasoned investors would find it to be a good read. And best of all, you can read and comprehend it all in one sitting. Has motivated us to go on to read some of Bogle's works.

Simple investment advice.......2007-08-18

This book would be excellent for the first time investor. It spends too much time on cooking and mountain climbing but the overall investment advice is solid.

A Great Introduction to Index Investing Management .......2007-05-14

This book has a lot of style and is a very enjoyable read. The material is presented in understandable form. This approach to investing will work for the average investor.

However, it would be nice if details on portfolio structuring were included. Specifics on how to allocate investments to indexed mutual fund segements would be helpful. Other books cover this material, so it is readily available to the reader for advanced study.

[...].

The Coffeehouse Investor: How To Build Wealth, Ignore Wall Street, and Get on With Your Life

Average customer rating:

The Coffeehouse Investor: How To Build Wealth, Ignore Wall Street, and Get on With Your Life
Bill Schultheis
Manufacturer: Palouse Press
ProductGroup: Book
Binding: Paperback
ASIN: B000N74JAC

Book Description

Ethics, Jurisprudence and Practice Management in Dental Hygiene, 2e is designed to orient dental hygiene students to clinical practice and its many applications in an office setting. Although dentists, dental practices, and dental hygiene can be generalized, each practice will be unique in its daily operations and policies. This book explains how in this new millennium, the art and science of dental hygiene continues to progress and evolve. More states have entered into independent or alternative practice settings for experienced dental hygienists. Supervision laws have been relaxed that allow for increase access to care and help eliminate disparities among diverse and underserved population groups. Strategies are being developed to increase cultural competencies and multidisciplinary collaboration, as well as, to increase the number of minorities in the oral health workfoce. Dental hygienists are utilizing more of their skills as oral health is becoming an important entity of general health. And, dental hygienists are becoming more responsible for the regulation of the their profession, the profession of dental hygiene.

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Ethics, Jurisprudence, and Practice Management in Dental Hygiene
Charla Lautar Vickie J. Kimbrough
Manufacturer: Prentice Hall
ProductGroup: Book
Binding: Paperback

Dental Hygiene | Dentistry | Medicine | Subjects | Books

Essentials Of Oral Radiography, 7e; Ethics, Jurisprudence And Practice Management In Dental Hygiene; Case Studies In Dental Hygiene (see Exceptions For Complete List)

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Essentials Of Oral Radiography, 7e; Ethics, Jurisprudence And Practice Management In Dental Hygiene; Case Studies In Dental Hygiene (see Exceptions For Complete List)
Orlen N. Johnson , Vickie J. Kimbrough , and Evelyn M. Thomson
Manufacturer: Prentice Hall College Div
ProductGroup: Book
Binding: Hardcover

Dental Hygiene | Dentistry | Medicine | Subjects | Books

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Ethics, Jurisprudence, and Practice Management in Dental Hygiene.(Book Review) (book review): An article from: Journal of Dental Hygiene

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Ethics, Jurisprudence, and Practice Management in Dental Hygiene.(Book Review) (book review): An article from: Journal of Dental Hygiene
Mary Danusis Cooper
Manufacturer: American Dental Hygienists' Association
ProductGroup: Book
Binding: Digital

Management | Management & Leadership | Business & Investing | Subjects | Books

Dental Hygiene | Dentistry | Medicine | Subjects | Books

Book Description

This digital document is an article from Journal of Dental Hygiene, published by American Dental Hygienists' Association on January 1, 2003. The length of the article is 473 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.

Citation Details
Title: Ethics, Jurisprudence, and Practice Management in Dental Hygiene.(Book Review) (book review)
Author: Mary Danusis Cooper
Publication: Journal of Dental Hygiene (Refereed)
Date: January 1, 2003
Publisher: American Dental Hygienists' Association
Volume: 77 Issue: 1 Page: 13(2)

Article Type: Book Review

Distributed by Thomson Gale

Ethics, Jurisprudence and Practice Management in Dental Hygiene, 2e

Average customer rating:

Ethics, Jurisprudence and Practice Management in Dental Hygiene, 2e
Shasta College Charla J. Lautar , Southe Vickie J. Kimbrough
Manufacturer: Prentice Hall
ProductGroup: Book
Binding: Paperback

Dental Hygiene | Dentistry | Medicine | Subjects | Books

Book Description

She found the diary and brought the world a message of love and hope.

It seems as if we are never far from Miep's thoughts....Yours, Anne

For the millions moved by Anne Frank: The Diary of a Young Girl, here at last is Miep's own astonishing story. For more than two years, Miep Gies and her husband helped hide the Franks from the Nazis. Like thousands of unsung heroes of the Holocaust, they risked their lives each day to bring food, news, and emotional support to the victims.

From her own remarkable childhood as a World War I refugee to the moment she places a small, red-orange, checkered diary -- Anne's legacy -- in Otto Frank's hands, Miep Gies remembers her days with simple honesty and shattering clarity. Each page rings with courage and heartbreaking beauty.

Customer Reviews:

"Not a day goes by...".......2007-07-13

Miep Gies does not consider herself to be a hero, although anyone familiar with her story would probably consider her one. In "Anne Frank Remembered" Gies (along with Alison Leslie Gold) tells of the role she played in hiding the Frank family in Amsterdam during WWII. She sets the stage with her own personal background and how she came to work for Mr. Frank, and the special connection that she almost instantaneously shared with Anne.

Thousands are familiar with the events that happened while the Franks were in hiding, thanks to the legacy of Anne's diary that Gies rescued when the families were finally captured and taken to concentration camps. Gies recalls what life was like in those days, when her husband played a role in the Dutch Resistance movement and they took a Jew in to hide in their own home while hiding the eight people at 263 Prinsengracht. Her story is one of almost unbelievable courage and audacity - to so boldly defy the German captors who invaded their land and to stand up against the evils that were being perpetrated against the Jews. Miep Gies believes that others would have done, and did do, the exact same thing that she did.

The story Gies has to tell expands upon the events put forth in Anne's diary. Although those in hiding knew the danger that awaited not only them but also their helpers, reading events from Miep's perspective adds another layer to the saga of the Frank family. One might wish that she expounded more upon the period after the war ended, but her focus is on Anne Frank first and foremost. So much hope was held out that Margot and Anne might make it. When news came that they didn't, it seems as if a part of Miep died, and it took her several years before she could bring herself to read Anne's diary. Even if these events are hard to speak about and hard to read, her story is a necessary addition to Anne Frank's legacy.

A true story of courage and compassion.......2007-06-17

Millions of people around the world have been inspired and touched by the story of Anne Frank, the young Jewish girl, who spent two long years in hiding, with family and a few friends, in Amsterdam, from their Nazi persecutors, during the second World War, before they were discovered and shipped off tho their deaths in Auschwitz.

Twenty years ago Miep Gies (98 years old at the time of writing of this review) revealed her own courageous and generous role in hiding the Frank family and others, and providing them with food, companionship, and most of all hope.

She gives revealing insight into Anne's life and of her own.

Miep had been a hungry child refugee from Austria, just after the First World War, and passed her own experiences of generosity and compassion on.

We read of the Nazi ocupation of the Netherlands, the decrees and attacks against the Jews, and of the deportations and hidings.

Ultimately every man and women must ask what they would do, when a world goes mad.

Thank you Miep for sharing your story..........2007-05-09

My son had to do a report on a historical character for his 8th grade English class so we picked up this book and several others at the library. I had read the Diary of Anne Frank several times in the past - mainly for school when I was younger. I started to look through this book and couldn't put it down. It is a very simply written and a straightforward account of the story of the Frank family, how she got to know them and their years in hiding. The last section when Otto Frank returns home (he was the only survivor of the original eight) is heartbreaking. Miep was there through it all and her strength and courage are incredible.

We visited the Holocaust Museum in D.C. last summer and all those haunting pictures and displays came back to me. If you visit D.C. you should go there. We must never forget what happened to these people.

"the other side" of life in hiding.......2005-01-20

Strangely enough, I read this book before reading Anne Frank's diary. (It is really better to read Anne Frank's diary first.) It is the story of life in the attic from the other side. Miep Gies is the woman who helped Anne and her family stay in hiding by providing them with food and other necessary items. She put herself at great personal risk to do this...Their hiding would not have been possible without outside assistance.

This is a story of courage,sacrifice and hope...the good side of human nature portrayed in an otherwise very evil time. This book should be on your shelf next to Anne Frank's diary.

Would you?.......2004-04-11

I think many of us would like to think that if a family that we know well is in dire need, we would go to extreme measures to help them in any way we can. But if it came down to a life-and-death decision, I wonder how many people would have made the same decision that brave Miep Gies made to help out the Franks. She details this decision, and her years of helping the Franks hide in the little apartment behind her office, in her well-told book "Anne Frank Remembered".

Part memior, part rememberance of Anne herself, this book details the life of Miep, from a little girl born in Vienna, to her migration to Amsterdam. She becomes an office worker in Otto Frank's pectin business, and her history is now set. Soon, due to Hitler's oppresive policies against the Jews, the Franks must go into hiding to survive.

Miep recounts details of her assistance in helping keep the Franks, the Van Daans and Albert Dussel alive. In fact, this book is a brilliant piece of writing to accompany Anne Frank's diary. While Anne details life inside the Annex, we find out from Miep what she was doing outside. Together, they paint a complete picture of the horror and danger of their daily lives. And when Anne's diary stops before that faithful day, Miep's story continues. She bravely tries to bribe the Franks out of captivity to no avail.

Whereas Anne is probably the most "famous" Frank, Miep does talk about her from time to time, knowing that we would want to know her impressions of the little girl. She offers some touching, poignant insights to Anne, making her seem more real, if that's possible. Detailing Anne growing out of her clothes, which Anne domcuments herself in her diary, is a particular moment that shows us Anne having to grow up, imprisioned becuase of her religion and for her safety.

Without a doubt, Miep and all of the people who aided the Franks in the Annex are heroes. This time of history had many thousands of heroes, many of them unsung. Fortuantely, we have a well-documented life of Anne and we can spend as much time as possible with them, thanks to these books.

Average customer rating:
Carter's Castle; New Orleans; To Kill the Potemkin; Anne Frank Remembered (Reader's Digest Condensed Books, Volume M-1987)
Wilbur Wright , Alexandra Ripley , Mark Joseph , and Miep Gies & Alison Leslie Gold
Manufacturer: Reader's Digest Association
ProductGroup: Book
Binding: Hardcover
ASIN: B000EP35ZI

Product Description

Book contains stories: Carter's Castle by Wilbur Wright; New Orleans Legacy by Alexandra Ripley; To Kill the Potemkin by Mark Joseph; Ann Frank Remembered by Miep Gies with Alison Leslie Gold.

Anne Frank Remembered: The Story of the Woman Who Helped to Hide the Frank Family

Average customer rating:

Anne Frank Remembered: The Story of the Woman Who Helped to Hide the Frank Family
Miep Gies with Alison Leslie Gold
Manufacturer: Simon and Schuster
ProductGroup: Book
Binding: Hardcover
ASIN: B000K9VBMM

Average customer rating:

Anne Frank Remembered: The Story of the Woman Who Helped to Hide the Frank Family
Miep & Alison Leslie Gold Gies
Manufacturer: Simon & Schuster
ProductGroup: Book
Binding: Hardcover
ASIN: B000NQI69I

Anne Frank Remembered The Story of the woman who helped hide

Average customer rating:

Anne Frank Remembered The Story of the woman who helped hide

Manufacturer: S&S
ProductGroup: Book
Binding: Hardcover
ASIN: B000HZ68IQ

Average customer rating:

Miep Gies is the lady who helped hide the Frank Family
the best book i ever read
the best book i ever read
a great book
My Reveiw on Anne Frank Remembered

Anne Frank Remembered
Miep Gies , and Alison Leslie Gold
Manufacturer: Tandem Library
ProductGroup: Book
Binding: School & Library Binding

General | Biographies & Memoirs | Subjects | Books

Jewish | Ethnic & National | Biographies & Memoirs | Subjects | Books

General | World | History | Subjects | Books

Western | Europe | History | Subjects | Books
ASIN: 0833514148

Customer Reviews:

Miep Gies is the lady who helped hide the Frank Family.......2004-03-21

This is a highly recommended book about Anne Frank and her diary. Miep Gies tells her whole story from start to finish what it really like hiding from the Nazis. She was a friend of the Frank family from the beginning so this is first hand knowledge and a must read for anyone who is interested or has already read the Diary of Anne Frank. It deserves 10 stars but there were only 5 available to give. *****

the best book i ever read.......2000-03-26

This tape was so captivating I couldn't put it down. I think its the best book I have ever heard of. I think everyone should read it or listen to it on tape. It makes the hardships and danger of World War 2 come alive.

the best book i ever read.......2000-03-26

a great book.......2000-03-26

Anne Frank rembered captured my heat and it will capture anyone's heart who likes to read about Jewish people in hiding. It tells of the hardships of people trying to stay alive during World War 2. This book is one of the best books I have read in my entire life. I know that millions or all ready millions that has read it will be touched by it.

My Reveiw on Anne Frank Remembered.......2000-02-01

This book was the most fabulous book that I have ever read! All my friends liked it and so did I. Thats why I am on aol looking for a website on her. If anyone finds one please contact me at my email adress Heatluver33. thank you and if any of you want to look at this book make sure to read it because you will love it out of your mind!

Average customer rating:

Anne Frank Remembered
Miep with Alison Leslie Gold Gies
Manufacturer: Simon & Schuster
ProductGroup: Book
Binding: Paperback
ASIN: B000LA7048

Average customer rating:

Anne Frank Remembered
Miep with Gold, Alison Leslie Gies
Manufacturer: Simon & Schuster
ProductGroup: Book
Binding: Hardcover
ASIN: 0593012828

Average customer rating:

Anne Frank Remembered - The Story Of The Woman Who Helped To Hide The Frank Family
Miep with Gold, Alison Leslie Gies
Manufacturer: Touchstone/Simon & Schuster
ProductGroup: Book
Binding: Paperback
ASIN: B000JZBM26

Average customer rating:

ANNE FRANK REMEMBERED, THE STORY OF THE WOMAN WHO HELPED TO HIDE THE FRANK FAMILY
Miep Gies
Manufacturer: Simon and Schuster
ProductGroup: Book
Binding: Paperback
ASIN: B000VGD9VK

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