Cross-National Consumer Psychographics

Book Description

Cross-National Consumer Psychographics provides data from several applications of the List of Values (LOV) coming from various parts of the globe, showing the implications of particular cultures upon consumerism. Through this unique book, you will discover how countries and consumer groups can be segmented and approached based on their social values to help you develop more effective marketing strategies for your products.

Kahle's overview of Cross-National Consumer Psychographics.(Book Review): An article from: Competitiveness Review

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Kahle's overview of Cross-National Consumer Psychographics.(Book Review): An article from: Competitiveness Review
Melissa Guzzardo-Brabham
Manufacturer: American Society for Competitiveness
ProductGroup: Book
Binding: Digital
ASIN: B0008GD4BS
Release Date: 2005-07-31

Book Description

This digital document is an article from Competitiveness Review, published by American Society for Competitiveness on June 22, 2003. The length of the article is 958 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.

Citation Details
Title: Kahle's overview of Cross-National Consumer Psychographics.(Book Review)
Author: Melissa Guzzardo-Brabham
Publication: Competitiveness Review (Refereed)
Date: June 22, 2003
Publisher: American Society for Competitiveness
Volume: 13 Issue: 2 Page: 77(2)

Article Type: Book Review

Distributed by Thomson Gale

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They laid an egg all right............

Don't waste your money!

Great for Beginners

Chicks laying groundwork

Chicks Lay Rotten Eggs and it Stinks!!

Chicks Laying Nest Eggs : How 10 Skirts Beat the Pants Off Wall Street...And How You Can Too!
Karin Housley
Manufacturer: Crown
ProductGroup: Book
Binding: Hardcover

General | Women & Business | Business & Investing | Subjects | Books
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ASIN: 0609606972
Release Date: 2001-04-10

Amazon.com

Beardstown Ladies, move over. From the sassy, wisecracking wife of pro hockey player Phil Housley (and mother of four) comes an investment-club how-to for all those postboomer, pre-X women who not only bring home the bacon (in an SUV, most likely) and fry it up in a pan, but who want to find greater financial autonomy and profits than mutual funds can provide--and in the process do some "You go, girl!" bonding that would put those chatty gals of The View to shame. Granted, when you cut out all the schmoozing and gabbing in here, the actual take-home advice and guidelines on group online investing could be reduced to the size of a TV-listings blurb for Ally McBeal (to which Housley refers with near-obsessive frequency).

But having said that, it's admirably straightforward and explained in plain English, especially for a genre glutted with so-called "easy-to-follow" volumes that are nonetheless incomprehensible. And, since this is a guide to starting and maintaining a fun and social investment club as much as it is to mastering the stock market, it's got just as much kitchen-table advice on putting together a gang of gals, convening them via Internet bulletin boards, and keeping club communication and camaraderie alive as it does on picking the right stocks, finding a broker, following their progress against the S&P 500, and knowing when to buy, sell, and hold. Housley's writing style is caffeine-charged, bordering on insane, and the bulletin-board conventions and online meeting notes she shares from her own group are so full of references to maternity due dates, hectic suburban-mom itineraries, and free-floating cravings for everything from Quarter Pounders to Tom Cruise that you sometimes feel like you're trapped in a programming loop from the Lifetime Channel.

In truth, though, it's that very jotty, gabby style that actually makes the book as least as much fun to read as Housley makes starting up a club sound like. And lest you're thinking only the wives of NFL hockey players have the spare cash for such hijinks, Housley actually gears most of the book toward women who can only invest as little as $50 a month. If you can't set aside that much toward your future financial autonomy, you're probably putting it all in the hands of some man who's gonna stiff you anyway, girl, Housley seems to be saying. And it's that blend of sisters-doin'-it-for-themselves practicality and pop-level empowerment that makes Chicks the kind of smart, fun group-investment guide that even some of us NYSE-illiterate roosters out there would do well to read. --Timothy Murphy

Book Description

When Karin Housley asked the financial expert who was handling the family investments to explain his strategy to her, he said, "You just wouldn't understand." Grrrr, she thought, and with that an investor was born. But Karin didn't want to head into the stock market's uncharted fiscal wilderness alone. She called ten friends — ten women ranging in age from twenty-nine to sixty scattered across the United States, all concerned about their financial futures — and urged them to start an investment club with her.

They called themselves the Chicks Laying Nest Eggs Investment Club, held their meetings in an online chat room, and used the Internet to research, buy, and sell their stock choices. After two years in action, the Chicks are beating the pants off Wall Street's wise men. Their philosophy: Girls just wanna have fun, but Chicks want to learn something — and make a few bucks — along the way. Chicks Laying Nest Eggs is all about doing it all! And they've been spreading the gospel on their investment club website — www.chickslayingnesteggs.com — showing Chicks everywhere how and why to invest.

Okay, okay. The Chicks know what you're thinking: "Yeah, right. An investment book that I can understand. Like that can happen." Never fear! The Chicks didn't know a stock from a stocking when they started their club, but that didn't stop them from learning (fast) or beating the market (big!) right out of the coop. And they didn't know a thing about computers, either. Here in Chicks Laying Nest Eggs, founding Chick Karin Housley starts right at the beginning and recaps everything the Chicks learned on the way to becoming Dow Jones divas.

* What this thing called the market is and how it works;

* How to start your own investment club, buy stock in some good companies, and build your own Chick-worthy returns;

* All the essentials (and none of the double-talk) about the S&P, NASDAQ, market cap, mutual funds, bears, bulls, and all that other stuff that you always thought you'd never understand;

* How to get a computer and get your club online so you can meet anytime, from anywhere — without crashing your too-busy schedule, or even getting out of your pajamas;

* And, most of all, how to have a blast while getting your money to work harder for you than it ever has before.

Chicks Laying Nest Eggs is the simplest step-by-step guide to investing in the stock market ever put together. It is for every woman, because the time has passed (if it ever really existed) when any woman could afford to be ignorant about her finances.

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A couple of years ago when Karin Housley asked the so-called financial expert handling her family's investments to explain his strategy to her, he said, "You wouldn't understand". Grrrrrr. Karen decided she needed to understand and put out a call to ten friends, ranging in age from 29 to 60 and located in nine cities, asking if they'd like to start an investment club. They held their meetings in a chat room and used the Internet to research promising stocks and even to buy and sell at the touch of a button. After two years in action, the Chicks Laying Nest Eggs Investment Club is beating the market by a huge margin. Chicks Laying Nest Eggs shows women how to create an investment club of their own, get online, research stocks, build a portfolio, and even do their taxes -- and it does it all with a high-spirited sense of humor and fun. With Americans in general and women in particular continuing to flock to the stock market, the potential market for this book is huge. And with an author as engaging as Karin Housley with an amazing story to tell, this is the book that could spark a national movement!

Customer Reviews:

They laid an egg all right...................2006-12-27

Like all flash-in-the-pan popular "investment books" this one had a lucky run, until....errr, uhhhh, ......the portfolio began to stink.

There is an iron rule for "popular" investment books: avoid them.

Instead, look at the easy-to-read books written by investment pros: John Train, Warren Buffett's annual reports (those are very inexpensive), Ben Stein, Joel Greenblatt, and Andrew Tobias.

If you are a frazzled housewife who wants to have an investment club made up of folks similar to yourselves and put together a market beating portfolio this book will lead you astray. For tips you can e-mail me.

Full disclosure: my wife also is a professional portfolio manager, mother of two, and is a better investment manager than me. What Professor of Finance would ever admit that? An honest one.

Don't waste your money!.......2002-07-09

The first problem I had with this book was the incredibly condescending attitude by the writer. Just because *she* was completely clueless about their family investments doesn't mean the rest of the *housewives* in the country are. She continually talked down to her readers and spoke absolutely horribly about her children. Whether she was joking or not, I found her style extremely offensive. This breastfeeding, clothing diapering, homeschooling mother who happens to love her children didn't fit into ANY of the stupid examples she used.

But I muddled through those first few chapters to get to the meat of the matter - The Chicks Dozen. This is the all-knowing formula that one must run each potential company through before buying the stock. The problem? It worked fine when the bulls were running full steam last summer and they went with primarily tech stocks. Now? Their portfolio is a total loser and they were hit hard. I mean HARD. I notice they don't even publish the numbers on their site any longer.

As it is now, I don't think ANY company would fit into their standards and, in fact, they've changed strageties completely (I mean a COMPLETE reversal!) and are now going with mutual funds. There was page after page in the book BASHING mutual funds and now they've realized that putting all your eggs into single stocks in this bear market just doesn't wash.

They may have beat the men on Wall Street for ONE YEAR, but they sure aren't clucking now. So save your money and check out their website to see their current strategies because they've changed their tune. You'll also notice that one of the members has already left.

Didn't anyone at the publishing company *read* this book with it's hogwash advice before publishing it?

Great for Beginners.......2002-02-06

This book is written in a coffee klatch style, with great ideas and simple explanations. While there is a lot more chatting than content, it keeps the book from being dry and boring. And the content IS good, especially for those who are starting at the very beginning and need the basics explained. I recommend that you read the excerpts to see if her style is okay for you. If so then buy the book!

Chicks laying groundwork.......2001-10-26

It sounds to me like people either loved or hated this book. I'm in the middle. The content was excellent for beginning investors. Even though the math may have been a bit elementary, sometimes a refresher is needed! Skip over the examples if you have just graduated from Harvard.
I am going to be starting an investment club and have read a few books on it now. This one is very light-hearted, even if you don't think her humor is. It does, however, allow one to read more than one chapter without falling asleep, a problem I did have with another book.
What is comes down to is this -- this book is full of IDEAS, a place to start. Some of us ARE middle-class stay-at-home moms and some of us aren't. It really doesn't matter either way. She is showing us what worked for her and her club. It is up to us to decide which information we would like to use and which information we could care less about.
I would definitely recommend this book to anyone interested in forming an investment club, or just learning a few of the ways to go about researching, choosing and following stocks.

Chicks Lay Rotten Eggs and it Stinks!!.......2001-09-24

They may have made money when the market was going up non stop and you could choose any stock and appear to be a financial genius.

But now the markets are on a free fall this advice will not save the "chicks" poorly written and weak book and this book certainly won't make money for you.

Also "chicks" is a very demeaning name for women with a brain. But apparently these chicks think that all women are dumb, dumb, dumb.

Let this book rot in the compost pile where it belongs and get a book that has some decent ideas like Jane Bryant Quinn's or Peter Lynch's. Those could make you money.

The chicks and this absurb book are only making money for themselves.

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Can a corporation have a conscience? What is wrong with reverse discrimination? Can ethical management and managed care coexist? Hoffman, Frederick, and Schwartz address these and many other current, intriguing, often complex issues in corporate morality. This introductory business ethics text contains a thorough general introduction on ethical theory, 54 readings, and 25 cases. Divided into five parts, each with an introduction that presents the major themes of its articles and cases, the text contains an impartial, point-counterpoint presentation of different perspectives on the most important issues being debated in business ethics. Each chapter ends with questions that can be used for student discussion, review, tests/quizzes, or for student assignments. The fourth edition has 27 new readings, 15 new cases, and 10 new mini-cases.

An Introduction to Business Ethics with Free Business Ethics PowerWeb

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An Introduction to Business Ethics with Free Business Ethics PowerWeb
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This cutting-edge text incorporates the latest issues and topics (including extensive coverage of Enron and Arthur Andersen) with a straight-forward and accurate survey of the multidisciplinary field of business ethics. DesJardins focuses on ethical reasoning and critical analysis throughout, while integrating the perspective of philosophy with those of management, law, economics, and public policy.

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An Introduction to Business Ethics with Free Business Ethics PowerWeb
Joseph R. Des Jardins Joseph Desjardins
Manufacturer: McGraw-Hill Humanities/Social Sciences/Languages
ProductGroup: Book
Binding: Paperback
ASIN: B000OGPCF8

Book Description

Examining the distinctions of diversity from within the fundraising profession or exploring strategies to enhance diversity in the nonprofit sector, this volume participates in the ongoing discussion on the opportunities and obligations for fundraising practitioners to incorporate culture and tradition in their practice. Chapters examine prospect research, cultivation, and solicitation practice; communication strategies in the workplace; the importance of diversity in philanthropic boards; inclusiveness in the mission and work of nonprofit organizations; and the evolution of current gay and lesbian issues as well as the cultural sensitizing that needs to occur in order to develop successful donor relationships. Acknowledging the challenge for increased quantifiable data on diversity and promoting continued dialogue, this book is a valuable addition to the literature in the fundraising field.

This is the 34th issue of the Jossey-Bass series New Directions for Philanthropic Fundraising.

Book Description

French/English. Translated by Martin.

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Trapped Between Harsh Reality and Evil Fantasy.......2002-10-03

(This review refers to the book which contains three of Hoffman's many tales.) If you enjoy European fantasy, Hoffman invites you to enter his dark realm where the distinctions between the Real and the Impossible are blurred. Allow yourself to be lead into a parallel universe, where nightmares take on frightenting intensity; where the solid world melts into obsessions, doppelgangers and the scent of brimstone. Where men sell their souls (or their reflections) for passion, fame or talent. Such is the literary milieu created by ETA Hoffman, which inspired Jacques Offenback to compose an opera on three of these chiaroscuro vignettes.

Book Description

Siegfried Kracauer's biography of the composer Jacques Offenbach is a remarkable work of social and cultural history. First published in German in 1937 and in English translation in 1938, the book uses the life and work of Offenbach as a focal point for a broad and penetrating portrayal of Second Empire Paris. Offenbach's immensely popular operettas have long been seen as part of the larger historical amnesia and escapism that pervaded Paris in the aftermath of 1848. But Kracauer insists that Offenbach's productions must be understood as more than glittering distractions. The fantasy realms of such operettas as La Belle Hélène were as one with the unreality of Napoleon III's imperial masquerade, but they also made a mockery of the pomp and pretense surrounding the apparatuses of power. At the same time, Offenbach's dreamworlds were embedded with a layer of utopian content that can be seen as an indictment of the fraudulence and corruption of the times. This edition includes Kracauer's preface to the original German edition, translated into English for the first time, and a critical foreword by Gertrud Koch.

David Braham: The American Offenbach (Forgotten Stars of the Musical Theater)

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David Braham (1834-1905) was the musical director for the famous vaudeville team of Harrigan and Hart, writing music for many of their comic songs, including "The Mulligan Guards," "Paddie Duffy's Cart," and many more. His long career as a theatrical composer in New York helped establish a new style of Broadway musical. He came from a family well-entrenched in the music and theater worlds, and his story touches upon nearly all aspects of the history of American musical theater of this era.

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The Tales of Hoffmann: A Performance Guide (Vox Music Ae Series, 5)
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The Tales of Hoffmann/Opera Journeys Mini Guide Series

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Mini-sized guide laden with maxi-helpful information

The Tales of Hoffmann/Opera Journeys Mini Guide Series
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Manufacturer: Opera Journeys Pub
ProductGroup: Book
Binding: Paperback

General | Music | Entertainment | Subjects | Books

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Book Description

A complete guide to Offenbach's THE TALES OF HOFFMANN which includes the STORY SYNOPSIS, PRINCIPAL CHARACTERS in the opera, STORY NARRATIVE with ONE-BAR MUSIC HIGHLIGHT EXAMPLES, and an ESSAY providing background about the opera and its composer, analysis, and insightful commentary.

Customer Reviews:

Mini-sized guide laden with maxi-helpful information.......2000-09-07

The Opera Journeys Mini Guide Series is just wonderful; it's like a "Cliff Note" of the opera, and extremely informative and educational. I particularly like the size; these guides are not cumbersome and fit right into my shirt pocket. The ladies will find sufficient room in their pocketbooks.

The story narrative with the music examples is excellent. I prefer it to a libretto; indeed, it's a much easier way to follow the essence of the story. The essay is magnificent; very well written, not pedantic, and extremely insightful and comprehensible. I congratulate Burton Fisher for a job very well done and Amazon for making these handy, information-laden booklets available. The Opera Journeys Mini Guide Series is a wonderful contribution to opera education and opera appreciation.

My tip: acquire the entire collection because you will be in easy reach of superbly presented opera guides consisting of story analysis, principal characters in the opera, story narrative with music highlights, background, analysis, and commentary.

Heinz Dinter, Ph.D.

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Jacques Offenbach: A Biography (Opera Library)
Harding
Manufacturer: Riverrun Pr
ProductGroup: Book
Binding: Hardcover

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orpheus in paris, offenbach and the paris of his Time
S. Kracauer
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ProductGroup: Book
Binding: Hardcover
ASIN: B000MCXMP6

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Cancan and barcarolle;: The life and times of Jacques Offenbach [by] Arthur Moss & Evalyn Marvel
Arthur Moss
Manufacturer: Exposition Press
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Album of Overtures - Carl Fischer Professional Folios Volume III - Bohemian Girl - Crown Diamonds - Beautiful Galathea - Fra Diavolo - if I Were King - Burlesque - Morning noon and Night in Vienna - Orpheus Aus Enfera - Pique Dame Prince Methusalem Undine
Chas ( Charles ) - Arrangements ( Balfe - Auber - Suppe - Adam - Offenbach - Strauss - Keler-Bela - Lortzing Roberts
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ProductGroup: Book
Binding: Paperback
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AMERICA VISITED
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Binding: Hardcover
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"Littman's portrayal of the Kaunas ghetto equals any non-fictional account of the Holocaust I have read." - Erna Paris

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