E-Content: Technologies and Perspectives for the European Market

Book Description

Technologies develop rapidly and reach hurricane levels of velocity but quality E-Content and innovative applications lag behind. This book addresses the question how content industries change within a digital environment and what role information and communication technologies play in transforming the competitive landscape. The authors argue that post-industrial societies tend to pay substantial amounts for equipment and gadgets but invest far too little in the quality of the content. As a result, much effort is and has to be spent on the enhancement of E-Content. The contributions give an elaborate overview of:- the specifics, challenges and prospects of content in the network economy; - market developments of digital media services; - paid content business models; - impacts on scientific publishing; - developments in the field of E-Learning; - the interplay between technology and content with the example of interactive digital TV; - the mobile games market; - emerging new cross media markets; - the need to enhance the usability of websites and mobile applications; - how digital applications might be used to capture and store our personal experiences. A final chapter shows the prospects of the European E-Content market and gives an overview of valuable initiatives and resources dealing with the topic of E-Content.

International Business Economics: A European Perspective (Longman Modular Texts in Business and Economics)

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International Business Economics: A European Perspective (Longman Modular Texts in Business and Economics)

Manufacturer: Addison Wesley Publishing Company
ProductGroup: Book
Binding: Paperback

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International Strategic Marketing: A European Perspective

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International Strategic Marketing: A European Perspective
J.B. McCall
Manufacturer: Routledge
ProductGroup: Book
Binding: Hardcover

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Book Description

A new leading textbook on international marketing, this comprehensive text provides an in-depth appreciation of the theory and practice of its subject from a European perspective, while considering the role of Europe within global marketing.

The book uses case studies to develop an understanding of international marketing principles for firms operating in Europe, including MNCs, SMEs and firms in the Fast Moving Consumer Goods market, as well as examples from both the industrial market and the service industries. It also covers the global marketing opportunities in Far Eastern markets and the third world, and the many developments within the European Union and the Single European Market. With a comprehensive subject approach, this book helps readers develop an understanding of marketing firms in Europe that is firmly based in illustrative examples.

There is an online lecturer website to accompany this textbook.

Marketing in Europe: The Experience of Small and Medium European Food and Drink Firms (Perspectives on Europe Series)

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Marketing in Europe: The Experience of Small and Medium European Food and Drink Firms (Perspectives on Europe Series)
John Nicholls , Malcom Sargent , Jacques Viaene , Anne De Craene , Maria Teresa De Noronha Vaz , and Margaret Loseby
Manufacturer: Avebury
ProductGroup: Book
Binding: Hardcover

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Marketing Strategies for the New Europe: A North American Perspective for 1992

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Marketing Strategies for the New Europe: A North American Perspective for 1992
John K., Jr. Ryans , and Pradeep A. Rau
Manufacturer: Amer Marketing Assn
ProductGroup: Book
Binding: Hardcover

Exports & Imports | Economics | Business & Investing | Subjects | Books

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ASIN: 0877572038

Perspectives on Marketing Management: 1993 (Perspectives on Marketing Management)

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Perspectives on Marketing Management: 1993 (Perspectives on Marketing Management)

Manufacturer: John Wiley & Sons
ProductGroup: Book
Binding: Paperback

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Biotech Investor

Well structured and interesting

A strong dose of reality to the often hype driven sector

The Biotech Investor: How to Profit from the Coming Boom in Biotechnology
Tom Abate
Manufacturer: Owl Books
ProductGroup: Book
Binding: Paperback

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The Biotech Investor's Bible

From Alchemy to IPO: The Business of Biotechnology

Building Biotechnology: Starting, Managing, and Understanding Biotechnology Companies - Business Development, Entrepreneurship, Careers, Investing, Science, Patents and Regulations

The Biotech Age: The Business of Biotech and How to Profit From It

Biotech Investing: Every Investor's Guide

ASIN: 0805075089

Book Description

In The Biotech Investor, San Francisco Chronicle biotechnology reporter Tom Abate explains the science, finances, time horizon, and technological and commercial potential of this burgeoning industry. Abate provides guidelines for assessing company leadership, easy-to-digest reports from the labs, and indispensable investor tools and metrics. He shares strategies for - tracking the effect of breaking news and the NASDAQ - anticipating drug trial announcements and FDAapprovals - assessing the potential market, patent rights, and distribution deals for a drug He looks beyond medicine to biotech-related opportunities in everything from agriculture to jean manufacturing to software development. The Biotech Investor is the comprehensive, expert source for successful and intelligent investing in one of the twenty-first century's most promising industries.

Customer Reviews:

Biotech Investor.......2007-01-09

Very good book on the unique concepts of biotech investing. It covers all areas and would be useful for beginners or advanced investors.

Well structured and interesting.......2003-09-17

An excellent introduction to biotech investing.

Tom Abate is a good writer and knows his subject. I thought this book was written in a guarded, pragmatic way that suits the reader's purpose (presumably investment). The dustjacket shouts of a 'coming boom' but the author can be forgiven for what is basically puffery. Abate is clearly arguing for a period of drawn out growth fuelled by demographics and accelerating technical progress - not an imminent goldrush.

I gained a number of insights I consider valuable:
-An understanding of the mechanism of FDA approval and how companies manage themselves around it.
-The fluid business models of existing companies.
-The way in which institutional fund managers seem to advocate active trading over a 'buy and hold' approach to biotech portfolios (this surprised me).

Timely, relevant and convincingly argued. I'd probably buy another book by this author.

A strong dose of reality to the often hype driven sector.......2003-04-24

Tom Abate has been covered the Biotech industry for the San Francisco Chronicle for years. It shows. He brings a strong dose of reality to this hype driven sector.

Who this book is for:
-Independent investors willing to spend a lot of time doing research
-People looking for a current industry overview
-Job seekers

The Good:
-Extremely well written
-Up to Date (as of spring 2003)
-Knowledgeable - several small tidbits of data pay for the book by themselves

The Bad:
-Will quickly go out of date. For example the Appendix contains a list of firm websites and market caps; Market Caps change - companies disappear.
-Not enough FDA information. This should have been a separate chapter covering the FDA approval process in detail as well as other countries' processes.
-Too much basic investment advice: firm valuation/free cash flow/ portfolio theory / investor risk profile. Other books do a better, more thorough job of this.
-No bibliography

I gave it 5 stars because if you are going to invest in biotech the book will more than pay for itself.

Amazon.com

Moscow Madness is an exciting tale about the insanity of doing business behind the old Iron Curtain. Timothy Harper tells the true story of Richard Grajirena, an American who sets up a Miller Beer distribution company in Moscow. Russia was thirsty for his beer, but Grajirena becomes overwhelmed by the craziness of doing business there in the early 1990s. In Russia's evolving capitalism, he discovers, "it is almost impossible for small businesses to survive the pressure of contradictory laws and regulations, bureaucracy and criminals."

Grajirena, a former world-class yachtsman, wanted to become rich in post-Communist Russia. Instead, he gets victimized by the black market, corrupt customs agents, wild swings in currency-exchange rates, skyrocketing taxes and fees, and the Russian mob. His business collapses after he refuses to pay outright bribes or deal with organized crime. Harper writes, "Grajirena was astonished and frightened by the reach of the 'mafiya' and the gang lords relying on thugs who were happy to commit casual mayhem for a few American dollars. They used violence and intimidation to turn central Moscow into a version of gangland Chicago in the Capone era." Released 10 years after the fall of the Berlin Wall, this book offers some excellent insights for investors and others interested in Russia's struggle with free enterprise. --Dan Ring

Customer Reviews:

Lessons here for Investors.......2004-01-03

I really wanted to like this book, and stayed up late to finish it off. But it's hard to take a book completely seriously when it puts Sakhalin Island on the Atlantic Coast ( page 206 ).

The book has many lessons for the investor. The first being, don't leave your circle of competence. Here was someone who had a lot of expertise in the sailmaking world, from a U.S. business perspective, but no expertise it appeared in Beer distribution or in actually basing business overseas.

The second big lesson for the investor is - don't put your money into something until you see something concrete. Mr Grajirena seems to have made much of his money drawing a salary from schemes that have no sales! Much of his time appeared to be spent travelling to Russia on a vague hope of some outcome ( the set-up of EuroHealth ).

It is interesting to note where Miller Beer is now with regards Russia. Miller Brewing has been sold to South African Breweries ( how many people know that Miller Genuine Draft is now NOT American owned ? ), and Miller Beer sold in Russia is now made in Russia. SAB has bought up old East European breweries, and refurbished them. SAB is now the world second largest brewer. Someone made money in Moscow.

What comes through in the book is the level of arrogance of many Americans doing business overseas. An example of this in the book is when specifications are delivered in inches not metric. The American answer to the Russian complaint is that the Russians built a space programme copying, so why can't they change these measurements this time ?

But the book does have the imagination running with " what if " possibilities when the Miller brand becomes established in Moscow. What if they had operated within their working capital and kept to a more reasonable business plan ? What if they had kept their expenses to a minimum from the outset ? What if they had properly organised their finances and had enough equity raised ?

By all means read this book for insight into Russian business. But consider also the largely unconscious window it gives us into how Americans see the world ( as a subsidiary of USA Inc ).

A Good Read!.......2001-04-18

Journalist Timothy Harper has written an absorbing, detailed business saga. This intimate account chronicles the wild and frustrating adventures of U.S. businessman Rick Grajirena, an import-export entrepreneur in Russia's new free-market economy. "It was not difficult for Grajirena to find prospective partners and possible deals. Indeed, when it became known that he was an American looking to buy and sell in Russia, all sorts of characters - some seemingly reputable, many obviously not - came forward with one scheme after another." In the midst of this colorful cast of characters, Grajirena shines as one of the "good guys" as he jumps into and out of the beer biz and ends up in health foods. He runs into every form of Moscow madness, from the mafiya to some basic cultural divides, and manages to thrive as well as survive. We [...] highly recommend this swashbuckling book. In fact, we can't wait for the movie.

New Innocents Abroad.......2001-02-26

Would you buy a book entitled "How I was trying to sell beer in a country X and blew it"? Probably not. What about "How I traveled with pirates, battled dragons, saved princess, selling beer overseas"? In fact "Moscow Madness" promises on its cover jacket an adventurous tale in the latter style, while delivering for the most part a fairly mundane business story.

Embellishment of one's foreign adventures goes back to times earlier than Marco Polo or even Homer. But what is remarkable about this book is that it is actually more honest, plausible, and conventional that juicy tag lines and excerpts on its cover. It is a story of some business successes and mishaps, cultural discoveries and misunderstandings, under the titillating wrap of crime, corruption and debauchery. Many of such stories could happen elsewhere, almost all of them - in any country during big transformation.

What about the omnipresent "mafiya" and "roofs"? Contrary to widespread perception and come-ons of the book cover, one can find that Mr. Grajirena (the book protagonist) and his company weren't threatened by "mafiya". A couple of times they considered doing business - on their own initiative - with shady-looking characters, and eventually declined. Most of the talk about "mafiya" in the book is a collection of keg party gossips and third-hand accounts. This doesn't mean that "mafiya" and corruption didn't exist - there were (and still are) plenty of them; it just wasn't completely unavoidable.

It is a common knowledge that many western businessmen trying to do business in Moscow during 90's were in constant danger for their lives, right? Actually, statistics tells a different story. The only relatively high-profile American businessman killed in Moscow in a whole decade was Paul Tatum - co-owner of a luxury hotel complex. Tatum adopted "mafiosi" style more enthusiastically than any "New Russians", surrounding himself with thuggish bodyguards and miniskirted bimbos, and swam in chaos and corruption like fish in the water. Even many of his fellow American expats said they saw it coming.

A few years ago I witnessed (in US) an attempt to make a payment in a Russian-American business deal with a suitcase of dollars (the only time I've seen a suitcase full of cash in my life). No, it wasn't a stereotypical group of heavyset Russian "biznismeny" flashing piles of cash to the consternation of their American partners. Americans were the ones who brought the suitcase. The deal was in fact was totally legitimate, and neither side had any connections with organized crime How did they come up with this idea? Probably read too many stories about business in Russia, which supposedly operated only on bags of green banknotes.

The book details the story of Rick Grajirena, a renowned yachtsman, who previously ran a modestly successful business related to his sailing hobby. Nothing in his resume, however, suggested he should excel in selling beer in Moscow. In starting a business in a foreign country it would be helpful to have a thorough knowledge of either a country or a business itself. Grajirena didn't know much about either Russia or beer wholesaling. This is not an absolute prerequisite, but neither did he show enough concentration, jumping for a while from one project to another. Miller beer distribution came up only by chance, after dabbling in some other semi-serious ventures without particular focus or expertise. Why did he feel entitled to success?

Probably it had to do with the general atmosphere of the times. Many westerners in early 90's were attracted by a combination of the "new frontier" thrill, sense of self-important mission of "converting heathens", and expectation of easy buck along the line "these Russians are so clueless about business and capitalism, anybody barely able to operate a hot-dog stand should be raking in money". If this was ever true at all, it was quickly becoming less so as market reforms took hold.

In 1990 one could ride in a taxi around Moscow for half a day for just a pack of "Marlboro". It would be stupid to assume this will persist forever - and such attitude seems to be one of the causes of the First Republic eventual failure. In early 90's selling something with American brand name was easy. But the market rapidly matured. Hundreds of new consumer goods were appearing each month. The previous assumption that any western-made product will be snapped up instantly was no longer true. Prices, rents and salaries rapidly increased in dollar terms. In the beer market competition become very tough, with many foreign and new domestic entries available. Some problems they encountered were related to Miller Brewery itself. Once a large shipment of beer froze because Miller neglected to put it in insulated packaging.

As the company, after many successful months, encountered difficulties (stemming, as evident in the book, primarily from increased competition, and only to some extent due to red tape, chaotic regulations or corruption) they invited American consultants to make recommendations for improvements. Author then pours scorn on these consultants - they seemed to lack credentials they claimed. Ironically, some of their advices seem quite reasonable. Basically their suggestion was for Mr. Grajirena to behave less like an arrogant colonialist expecting almost to be carried on stretchers by obedient servants.

There is a story at the end of the book about young American lawyers - a "golden couple" with "bright future". The girl came to work in Moscow, was excited by its wild atmosphere and went into clubbing, drugs and promiscuity, left her husband, became addicted and even reportedly attempted a suicide. A stern warning - don't even dare to think that "bright future" can be anything other than working 80-hours week on some mind-numbing legalese and returning at night to a trophy home in a prestigious suburb. For many such wisdom will suffice, some others will still find more places around the world for adventure and "madness".

Miller Time? Nyet'.........2000-07-25

This is one of, if not the most, entertaining business stories I have ever read. I have several friends from former Soviet Republics, including Russia, and the only thing they would find surprising about my reaction to this book, would be that I was surprised.

The former Soviet Union and now several of the Former Republics always have fascinated me. As I have come to know some of its citizens I am less fascinated, but I am more interested, less perplexed, and find the future of these Countries great "what if" scenarios. A better-posited question might be when? Western Capitalists have found the hard way that just because the new name is "The Former Soviet Union" that does not mean 3 generations of dysfunctional Soviet practices disappear. The idea that generations that have grown up under Central Planning, artificial markets, and the rest of the elements that create a fictional economy are going to adopt and practice Capitalism instantly is absurd...former barriers fall, but they do not disappear, as many western investors were to learn, they were just replaced with new obstacles.

I have nothing but respect for Mr. Rick Grajirena. To even attempt what he did is beyond the level of risk that 99% of American Businesses have taken or will ever take. His business did not just have the exposure of failing, he put himself at personal risk, and that is not something a Silicon Valley start up faces. In Silicon Valley a roof keeps out the weather, in the case of this businessman it keeps you alive. For in the Moscow he chose to do business with, a roof has nothing to do with a building.

I think Mr. Grajirena is one of the world's great optimists, and a man who defines perseverance. Unfortunately these attributes are not what business is about in Russia or many of The Former Republics...The natural and human resources that are part of the former USSR are literally amazing. The wealth that could be created across the 14 time zones would be unprecedented... There are the predators and the prey. This is worse as these are not Countries without Governments; rather the Governments are the largest Predators of all.

Breaking something is easy, but if you consider it took the better part of the 20th Century to damage these Countries, what is the most optimistic time period for them to be reassembled?

I shared his pain...........2000-05-29

This book is excellent and I recommend it as a MUST read for anyone considering doing any business in Moscow and to a lesser extent other cities of Russia. I lived there for two years and had my own fair share of bizarre business experiences and even a dose of "Moscow Madness"...don't ask! This book is full of well told true episodes of how Russia was in the 90's.

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Vietnam Veteran Returns to Nam to Wage Peace

Lepers & Lunacy

Lepers and Lunacy: An American in Vietnam

Manufacturer: Imprint Books
ProductGroup: Book
Binding: Paperback

General | Biographies & Memoirs | Subjects | Books
Nonprofit Organizations & Charities | Industries & Professions | Business & Investing | Subjects | Books
ASIN: 1588988996
Release Date: 2003-04-15

Book Description

Ken Herrmann, Jr., a Vietnam War veteran, has written a book about Vietnam, Lepers and Lunacy: An American in Vietnam Today that is a unique and fascinating account of a war veteran who returned to Vietnam, only to discover that he had never really left. It is a gripping and true story of a both personal and professional struggle. This book gives new meaning to the old adage; "Those who invade Vietnam never leave."

Customer Reviews:

Vietnam Veteran Returns to Nam to Wage Peace.......2006-06-06

This is not only an interesting reading experience, it is an enlightening one as well. Author Kenneth Herrmann takes us on a spiritual journey looking for our collective soul--back to where he lost it many decades before. This time, he has a mission of peace and what he finds and how he is treated makes for some most gripping stories.

His book, "Lepers and Lunacy an American in Vietnam Today," begins with him preparing himself for this self-discovery trip back to Nam. He tells of an experience in Bogotá, Colombia where he visits with prisoners in the jails. He was asked by a young woman in prison who had given birth to a baby boy to be the godfather. They went to the prison cathedral for the baptism. Later on he learns that this young girl's baby was taken away and shot, as a way to get others to talk. This is just one of many personal stories that prepare him for what he will face going back to Nam.

In Nam he runs into troubles even with his fellow American veterans who do not understand why he is there helping out and being a part of a healing ceremony at a graveyard.

This whole book shows the compassionate side of this veteran as he struggles at times, trying to bring aid and comfort to his former enemies. He has to face opposition and hurdles from both sides including paying bribes to officials to bring in needed supplies for their own citizens.

There is a book about finding and discovering who you really are as a person. I think the author shows us a huge part of his heart and soul with his true story of his adventure back to Nam and of his eventually creating a non-profit organization to help children.

Advocate for human rights - Read article about Author

[...]

Lepers & Lunacy.......2006-01-25

Kenneth J. Herrman's semi-autobiographical first person account of an American's experience in modern central Vietnam in both intriguing and educational. A war veteran's return to Vietnam, to make peace with a himself, inadvertently leads to his making peace with the country he once helped destroy. In the process of building personal relationships in Vietnam, Mr. Herrman ends up creating a university program at the college he teaches social work at, in Western New York, that fosters an understanding between two countries that were once at odds. In the process of telling this unique story, Mr. Herrman describes the cultural differences, social codes, and business ethics of Vietnam, a country that is so commonly misunderstood. This book is perfect for anyone who is either considering studying in Vietnam, or intends to do business there.

Book Description

The land tenure crisis has reached Africa, leading to insecure tenancy, landlessness, resource rights conflicts and less investment in appropriate agricultural technology. This study analyzes the interrelation between land tenure and technological change and their contributions to sustainable agrarian and rural development. The research approach is based on New Institutional Economics and interdisciplinary fieldwork in Togo, Benin, Cameroon and Sudan. In summary, the emerging informal, non-registered private tenure systems neither have impeded technological change nor have they been an obstacle to access to credit whereas common property has been severely eroded and undermined by institutional and technological change. However, these dynamics actually give African nations an opportunity to start or to proceed with far reaching institutional and legal reforms and the re-formulation of a coherent land policy.

Land in African Agrarian Systems. (book reviews): An article from: The Geographical Review

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Land in African Agrarian Systems. (book reviews): An article from: The Geographical Review
Ezekiel Kalipeni
Manufacturer: American Geographical Society
ProductGroup: Book
Binding: Digital
ASIN: B00092Z50O
Release Date: 2005-07-28

Book Description

This digital document is an article from The Geographical Review, published by American Geographical Society on October 1, 1994. The length of the article is 909 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.

Citation Details
Title: Land in African Agrarian Systems. (book reviews)
Author: Ezekiel Kalipeni
Publication: The Geographical Review (Refereed)
Date: October 1, 1994
Publisher: American Geographical Society
Volume: v84 Issue: n4 Page: p493(3)

Article Type: Book Review

Distributed by Thomson Gale

Product Description

Matching folio to the classic album. 10 songs, including: Strange Brew * The Sunshine Of Your Love * Dance The Night Away * and more. Blue Condition Dance The Night Away Outside Woman Blues Strange Brew Sunshine Of Your Love Swlabr Take It Back Tales Of Brave Ulysses We're Going Wrong World Of Pain

Disraeli Gears: Cream (Classic Rock Series)

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Cream of The Crop
A must for any Cream fan!

Disraeli Gears: Cream (Classic Rock Series)
John A. Platt
Manufacturer: Schirmer Books
ProductGroup: Book
Binding: Paperback

General | Music | Entertainment | Subjects | Books

History & Criticism | Music | Entertainment | Subjects | Books

Cream: Classic Artists

ASIN: 0825671760

Book Description

Disraeli Gears was a landmark album in the history of rock. The group Cream was made up of the power trio of Eric Clapton on guitar, Jack Bruce on bass, and Ginger Baker on drums. This album, their second, launched their US career with songs such as Strange Brew and Sunshine of Your Love. Includes interviews with all participants and first-hand accounts of their early concerts and recordings.John Platt, a club manager and writer in the late 1960s in London when Cream was first performing, produced a Cream box set for Polydor Records. He lives in New York City.

Customer Reviews:

Cream of The Crop.......2001-03-21

The life and career of Eric Clapton has been extensively covered in various other books, but there are a precious few about the definitive power trio he was apart of in the 1960's. Cream is one of the best rock bands from the 60's and Disraeli Gears is their best album. John Platt not only gives a crisp and insightful look into the making of the album, but to the origins of the band itself. Mr. Platt supplies us with liberal doses of the bassist and lead vocalist Jack Bruce's thoughts as well as commentary from drummer Ginger Baker and Mr. Clapton. The book also details their live work which is the band is renowned for. Mr. Platt has written a superb book that is another great volume in the Classic Rock Series.

A must for any Cream fan!.......1999-05-07

For you Cream fans waiting for the "reunion", this will make you long all the more. John Platt does a very good job on retracing the history of the band's recordings, with the emphasis on the Disraeli Gears album. The book does spend too much time on the subject of exact dates and many of the inconsistent accounts leave you with a feeling of; "so what was the real version"? But, all aside, the best documented account I have found on one of the most talented bands in rock/blues history.

As a big Jack Bruce fan, I found myself reinforced with what I always believed: Jack was THE driving force behind the band and had more of his influence been allowed to develop, their survival may have been prolonged.

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Cream
Disraeli Gears
Manufacturer: ATCO
ProductGroup: Book
Binding: Hardcover
ASIN: B000W7XZF8

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Disraeli Gears
Cream Cdumg B000333102
Manufacturer: UNIVERSAL MUSIC GROUP
ProductGroup: Book
Binding: Audio CD

General | Books on CD | Audiobooks | Formats | Books
ASIN: 630879015X

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