Grumpy's Guide to Global Marketing for Books

Book Description

Grumpy's Guide features global marketing techniques, motivational instruction, and awesome international contacts for publishers, authors, and publicists who want to sell more books. You can:

1. Write successful PR for the global media!
2. Launch a massive campaign for world journalists!
3. Receive hype in magazines, E-zines, and newsletters!
4. Target broadcasting networks with worldwide audiences!
5. Market to libraries everywhere!
6. Find hot tips for selling E-books and print-on-demand books!
7. Discover information on making foreign rights deals!
8. Locate international trade shows!
9. Use the appendix to network internationally with publishers' and writers' associations, multimedia associations, vendors, bookstores, catalogs, distributors, and wholesalers!

Recommended by Dan Poynter, author of the Self Publishing Manual.

Customer Reviews:

For any book, CD, video or DVD marketing plan.......2001-07-04

In Grumpy's Guide To Global Marketing For Books, award winning author Carolyn Mordecai reveals herself to also be a rather gifted marketeer and book promoter. Here is a compendium of insights and advice that can profitably and confidently be incorporated into any book, CD, video or DVD marketing plan with respect to writing a effective publicity release for the global media; conduct a promotional campaign designed specifically for world journalists; create and utilize hype in magazines, e-zines, and newsletters; target international broadcasting networks; making foreign rights deals; locating international trade shows; networking international with members and personnel of publishers' and writers' associations, multimedia associations, vendors, bookstores, catalogs, distributors, and wholesalers. Every aspect of marketing internationally is covered with "user friendly" detail that will enhance any author, publicist's or small press publisher's promotion and marketing efforts. If you only have time to read one book promotion and marketing title this year, make it Carolyn Mordecai's Grumpy's Guide To Global Marketing For Books!

Another Fishing Expedition..........2001-06-05

I should have known better when I saw this title advertised with a positive review in Dan Poynter's ezine. It's not a bad initial reference manual, but any author who's the least bit net savvy will find this rather pedestrian. There were only a few websites that I haven't seen, and there was a good reason for that! This book should be titled, "Grumpy's Personal Collection of Bookmarks." It's over priced, extremely plain in layout, and downright childish with illustrations. Somehow, Poynter offers premium ad space to this author..!

Book Description

What do you call a bull market that lasts at least ten years and includes steep corrections, but results in a quadrupling of the Dow? Ralph Acampora, the legendary Wall Street analyst who predicted the Dow 10,000, calls it a mega-market. In this groundbreaking book, he looks at where the stock market is headed next, shows how the current mega-market has clear parallels to three earlier markets, and explains to investors how the lessons of the past can be utilized to their advantage in the marketplace.

Customer Reviews:

Some Interesting Thoughts But Nothing Revolutionary.......2006-01-31

Since you can buy this book pretty cheaply now, it is probably worth reading. Every book has a couple of ideas in it that are interesting to think about and Mr. Acampora has enough experience in the market to offer some different perspectives. But, you are probably not going to learn much that will directly impact your ability to profit in the market.

An interesting history lesson.......2006-01-04

The book was written at the end of the dot com boom days and it forecasts bull market for another 10 years. Of course, we all know the market is still below 11000, but this would be to easier to blame the author for that. What is more interested is why he made that prediction. One of the key reasons is that according to him peace is always bullish and end of a war pushes the market up. It's not straightforward how to apply that to the current situation. The author was sure back in 2000 that the US is secure and no war is coming. Ok, he obviously missed the war on terror. Also, it's not clear what would mark the end of this war. By the way, according to the author the Korean war and some other onces were not big obstacles for the bull markets, but the others were. Would be interesting to know how the war on terror is supposed to be treated? So even if his conclusions sound convincing, it's really hard to apply them and even the author was wrong in many of his predictions based on his own ideas.

So this is a typical techinical analyst book. Everything seems to reasonable looking back in history, but the crystal ball is hazy and can be read either way.

Overall, this is a nice overview of the US market history for the last 150 years, but I wouldn't take the boldest predictions about the mega bull market too seriously.

Peace is bullish.......2005-12-01

Peace is bullish. The 1980s were characterized by double digit inflation. Inflation is a stock price killer. Inflation cost individuals thousands of jobs. The prime rate reached 21.5%, at the same time US bonds became a terrific investment, the dollar climbed, consumer spending increased, LBO increased as opportunist bought undervalued companies with small cash and heavy financing. By 1987 the DOW hit 2,700, a 300% increase in five years then Iran bombed an Iraqi oil tanker and the DOW fell 508 points, 23%, in one day. A stealth bear market had emerged with 70% of the stock issues losing 20% of their value. However, the 50 day moving average had moved above the 200 day moving average, a buy signal; interest rates were coming down; by 1995, the DOW was experiencing a 900 point breakaway lead by IBM; technology was ushered in combating inefficient practices; Bull signals were strong: 96-DOW 5,778, 97-DOW 8020, 98-DOW 7539 (Transportation remained flat), 00-DOW 11,722 (Dot com); Ten bull rallies were very profitable yielding 24.5% gains on the average of 4 ½ months with the worst sell off in 98 with a lose of -20.8%. GE looked good. GE had adapted and turned their focus too new technologies maintain a three prong domain focus of appliances, heavy industry, and finance. Jack Welch cut costs eliminating one hundred GE businesses cutting out coal mining, oil refining, and housewares; cut 40 of the workforce; changed the domain focus to advanced medical devices, improved productivity, and new technologies that benefited the consumer and increased profit margins. 1995, a Bank Bailout by the IMF saved the economy. Mexico had a huge trade deficit and as the deficit balloon so did the borrowing. The over extension of credit devalued the Mexican currency; as the Mexican currency devalued money moved out of the country; the Mexican bond market nearly collapsed and credit vaporized and loan defaults escalated; the IMF infused $35 billion in loans to save the failing Mexican economy.

A bull market needs peace. The results of a peace dividend are decreased spending. However, today, the war on terrorism has increased government spending and enlarged the national debt. The peace dividend reduces government debt. Today, war has moved the national surplus into a national debt. Military spending is predict to increase funding paychecks for 450,000 military personnel, 136 military installations in NATO countries, investments into new weapon technology, and rebuilding of decimated countries, after military conflicts. The peace dividend expands global trade and allows manifests itself in efficient free trade markets that operate on principles of supply and demand. Today, the WTO espouses free trade but interferes in the operations of trade through regulation that artificially create demand. The WTO weakness is its belief that it is smarter than the free market. The peace dividend lead too the fall of communism as military industrial competition, dollar hegemony, and economic pressures forced communism out of business. Today, American jobs are being outsourced to foreign countries, a bet that the dollar will demise. The net affect of job redistribution has been a rise of capitalism in China, Japan, S Korea, South East Asia, and India. Peace dividend encourages employees to work beyond retirement leaving 401k investment untampered. Welfare programs are expensive: Social security unreliability and Medicare insufficient funding and coverage threaten the old, as rising medical costs hamper need medicine and treatment.

Trade axioms are as follows: 1. War is inflationary 2. Peace is deflationary 3. War is unproductive 4. Peace is productive 5. War is a time of fear and despair 6. Peace is a time of hope and prosperity. Investors fear losses but gain confidence when profits start to flow and eventual succumb to greed. Skittish buyers come back into the game buying conservative stocks: solid earnings and secure dividends. Bears become complacent, experience concern, and capitulate. Your fortune is measured by how well your stock price has fared. Phase I-the stock price is pronounced neutral, phase II-price is in an upward trend, phase III-price reverts from strong upward bias towards neutral price range swings, and phase IV-price breaks down. A/D technical indicators tell the investor when the majority of the stocks fail to confirm the strength of the leading blue chip stocks, market leadership is said to be too narrow. The author does admit that A/D can not predict a sudden change in the price and further reinforces that after a peak sudden price drops will happen.

The fourth Mega trend started in 1994 based on the A/D line and the 50/200 moving average. PE ratios are low. Over 1,100 large cap companies had PE ratios less than 20. If you take technology stocks out of the entire group the PE ratio falls to 12.1, a number below the mean of 15/17. The 4th Mega Trend experienced 24% growth over 4 ½ months, the 3rd Mega Trend experienced 38.6% growth over 16 months, the 2nd Mega Trend experienced 18% growth over 3 ½ months, and the 1st Mega trend experience 40% growth over 16 moths. Between July 1998 and Sep 1998, the DOW dropped -20.8%
Prediction 1, the DOW will hit 13,725.60 by 2009, Prediction 2, the Dow will hit 21,545.58 by 2003 (oops), and Prediction 3, the Dow will hit 22,354.67 by 2011. 2006 is expected to be a bad year for the DOW. The author must be betting on rising Oil profits and new technology too support the bull and new militarism will produce peace and the expanding production/taxes will support the interest payments on national debt.

Mega-Interesting !.......2005-05-28

Ralph Acampora is an outstanding technical analysis for Prudential Securities. He is probably most famous for his 1995 forecast that the Dow Jones Industrial Average (DJIA) would hit 7,000 within a few years. Back then the DJIA was in the low 4,000 range and this was a bold forecast at a time when many considered the stock market overvalued. Acampora nailed both the target and the timeframe.

Unfortunately, anybody in the public eye as much as a stock market prognositcator is bound to be wrong many times, and sometimes at important junctures. Acampora was negative on the stock market at the key bottom early in October 1998 (though to be fair, he was presciently bearish 2 months earlier when stocks had been soaring). Although he reversed course and was bullish during the bubble era, he did miss the bottom and some of the "lift-off" rally. And judging by the book, it appears his Big Picture view was wrong in 2000, though whether or not he moved to the sidelines in his daily Prudential commentaries during 2000-2002 is something I am not privvy to.

Of course, Acampora's book predicts that the DJIA could hit 20,000 by 2011. At the time of publication, this was a seemingly big number but one which only implied about 7% compounded returns. Five years later, at about the same DJIA level, we are now looking at a more attractive 12% annual return IF we can hit Mr. Acampora's stock target (actually, 14% if we use the specific 22,000 DJIA level he foresees). It remains to be seen if that can happen.

The book itself is easily readable for anybody who is not fluent in stock market terminology. Acampora is at his best when he talks about past mega-bull markets and discusses the key individuals, stocks, and sectors that made up those eras. His discussions of the bull markets of the 1920's and 1960's are very informative and give you a flavor for the similarities and differences to today.

Focusing on certain stocks at certain times -- railroads, steel and oil in the late 1800's; RCA in the 1920's; IBM and LTV and Xerox in the 1960's -- Acampora gives you a good overview of the characters of previous bull markets. By focusing on the length and extent of previous bull markets, as well as what type of sectors outperformed and by how much, Acampora is able to come up with similar projections for today. Of course, the fact that technology and related sectors had already made percentage gains similar to or exceeding previous sectors that led earlier bull markets might account for the fact that the book was published more or less at the top of the 2000 bull market.

Acampora defines a mega-market as one which lasts at least 8 and up to 17 years, with a move of 300-500%. Since he used 1994 as his starting point, it's understandable why he thought the overall stock market and DJIA had both some point upside as well as time left when the book was published. I would note, however, that as a long-term cycle observer Acampora must certainly be aware that there have been past periods -- approximating 15-20 years (1929-1954, 1966-1982) -- when the stock market was essentially flat.

If the DJIA is destined to "burn off" excess valuations in sympathy with the U.S. correcting domestic imbalances, then it's quite possible that we are one-third of the way through a period where the major indices make little progress, even though some sectors prosper. Needless to say, most investors don't want to think that the market might have another 10 years of treading water before we can see the kinds of moves we saw in the 1980's and 1990's.

I think the best thing about Acampora's book is that it will give you a sense of how long market moves can last and how much money you can make in a REASONABLE amount of time. Anybody who makes 3,200% in the S&P Computer sector during the 1949-66 bull market, or who makes 1,800% in Technology stocks during the 1994-2000 run, doesn't want to lose it all or a good portion of the gains in the ensuing bear market. Investors have to understand that they need to "take some off the table" and reduce exposure.

In the parlance of Wall Street, "Bulls make money, Bears make money, but Pigs get slaughtered." If nothing else, Acampora's book will enable you to make some money as a bull or a bear, and avoid becoming a broken piggy.

The Fourth Mega-Market, Now Through 2011.......2001-02-13

Do not waste your time reading Ralph J. Acampora's book. It is another way Mr. Acampora is trying to make money is today's world. When will he have enough?

Average customer rating:

The Fourth Mega-Market Now Through 2011
Ralph Acampora
ProductGroup: Book
Binding: Audio Cassette
ASIN: B000UVGQ20

Product Description

Simon & Schuster set of 4 audio cassettes.

The Fourth Mega-Market: Now Through 2011 How Three Earlier Bull Markets Explain the Present and Predict the Future

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The Fourth Mega-Market: Now Through 2011 How Three Earlier Bull Markets Explain the Present and Predict the Future
Ralph; D'Antonio, Michael Acampora
Manufacturer: Hyperion Books
ProductGroup: Book
Binding: Hardcover
ASIN: B000NXUTXC

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The Fourth Mega-Market: Now Through 2011 How Three Earlier Bull Markets Explain the Present and Predict the Future
Ralph; Brown, Paul B.; D'Antonio, Michael Acampora
Manufacturer: Hyperion Books
ProductGroup: Book
Binding: Hardcover
ASIN: B000LNUD9E

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The Fourth Mega-Market: Now Through 2011 How Three Earlier Bull Markets Explain the Present and Predict the Future
Ralph; Brown, Paul B.; D'Antonio, Michae Acampora
Manufacturer: Hyperion Books
ProductGroup: Book
Binding: Hardcover
ASIN: B000OFT4G2

Book Description

Studies show that nearly 90% of managers and executives in North America alone are seeking ways to integrate ethical and spiritual values into their organizations--while remaining skeptical of New Age thinking, dogmatic religions, cults, and moralizing intolerance. Pauchant's book emerges from a forum on International Management, Ethics, and Spirituality, the first of its kind to be held at an internationally recognized business school, and represents the thinking of six CEOs and six scholars of ethics and spirituality from Australia, Canada, the United States, and Switzerland. With case studies from five organizations in banking, food, health, education, and municipal governance, as well as dialogues culled from the remarks of 200 academic and business practitioners, this book proves that there is a true search for meaning in today's organizations, one which inevitably leads to a search for ethics and spirituality. Managers in search of these desiderata need help. This book suggests that a model proposed by Ken Wilber provides that help. Direct, concrete, theoretically and scientifically rigorous, and with an openness to inter-religious and non-religious viewpoints alike, the book is a compelling, non-didactic contribution to a vital discussion, long-needed but seldom found in a world as governed by economic values as our own.

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Financial & Managerial Accounting, 6E or Managerial Accounting, 6E: Study Guide, Chapters 14-24
Carl S. Warren , James M. Reeve , and Philip E. Fess
Manufacturer: South-Western Educational Publishing
ProductGroup: Book
Binding: Paperback

Management | Accounting | Industries & Professions | Business & Investing | Subjects | Books
Study Guides | Reference | Subjects | Books
ASIN: 0538873639

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National Civic Review, No. 4, Winter 1997: The Role of Philanthropy in Community Building
NCR
Manufacturer: Jossey-Bass Inc Pub
ProductGroup: Book
Binding: Paperback

General | Business & Investing | Subjects | Books
Nonprofit Organizations & Charities | Industries & Professions | Business & Investing | Subjects | Books
ASIN: 078793934X

Product Description

After 4 years of work by more than 1,000 real estate professionals, standards E 1527, Standard Practice for Environmental Site Assessments: Phase I Environmental Site Assessment Process; and E 1528, Standards Practice for Environmental Site Assessments; Transaction Screen Process have been approved. The purpose of the standards remains the same: "to define good commercial and customary practice in the United States of America for conducting an environmental site assessment (ESA) of a parcel of commercial real estate with respect to the range of contaminants within the scope of Comprehensive Environmental Response, Compensation and Liability Act (CERCLA) and petroleum products." However, the standards have a stronger emphasis on business environmental risk as a driving force for due diligence in order to reflect the specific business needs and concerns of users. Among the 74 revisions to the standards, major areas of change include: Additions and deletions in the terminology sections, including the addition of such terms as business environmental risk, activity and use limitations, engineering controls, institutional controls, historical recognized environmental condition, and material threat. Additions to users' responsibilities, such as the requirement to make known the reason for performing the ESA if other than to qualify for the innocent landowner defense under CERCLA . The requirement to provide all supporting documentation in the report or have it adequately referenced to facilitate reconstruction of the assessment by another environmental professional The addition of guidance to assist users in the preparation for and selection of an environmental professional to conduct a Phase I Site Assessment.

ASTM Standards on Environmental Site Assessments for Commercial Real Estate

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ASTM Standards on Environmental Site Assessments for Commercial Real Estate
American Society for Testing Materials
Manufacturer: ASTM International
ProductGroup: Book
Binding: Hardcover

Environmental Science | Earth Sciences | Science | Subjects | Books

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Astm Standards on Environmental Site Assessments for Commercial Real Estate

Manufacturer: Astm Intl
ProductGroup: Book
Binding: Paperback

General | Popular Economics | Business & Investing | Subjects | Books

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Book Description

Drawing on five years of research and well over 100 interviews with students, colleagues, and family members of flutist Marcel Moyse, author McCutchan distills a truthful, vital portrait of this charismatic, complex, and sometimes puzzling man.

Customer Reviews:

Flute History.......2005-11-13

The most respected and certainly one of most famous of schools for classical music study is the Paris Conservatoire, which was founded in 1795. For flute players who want to study classical flute, there is no better place in the world today. The history is remarkable. Some of the greatest flutist of the 20th century are a product of this venerable institution. There is a tradition there that has been in place since the very beginning. All the flute professors at the Conservatoire have been a student of a former professor. So there is a `French school' of flute playing. You can tell in the sound and more in the articulation. Many people say the articulation of a French flutist is due to the French language vowel sounds, but many people dispute this, all the non-speaking French.

Ann McCutchan, a very accomplished writer and musician has written about the life of one of the most famous flutist of all time, Marcel Moyse. Marcel Moyse was there at perhaps the, "richest artistic periods in France". He was born in 1889, eleven days after the Paris Exposition opened. This was the year that the Eiffel Tower was officially opened after two years of construction. Marcel Moyse played solo flute in Paris's major orchestras. He was also one of the Kings who ruled the Paris Conservatoire. If you want to know who and in what order the flute professors fell into, this book tells the whole story. Adolphe Hennebains who was the professor to Moyse, was himself a student of Altes. Paul Taffanel was one of the first flute players trained in the new Boehm flute system (modern flute). Marcel Moyse had to win the acceptance of Taffanel to get into the school. I found it very interesting that Marcel Moyse, after watching and hearing George Laurent play one of the etudes by the Danish flutist-composer Joachim Anderson, (actually Opus 15) was so blown away by his playing that he chose Opus 15 to study for his first year as a student. Flute players know how great the Anderson Etudes are especially, Opus 30 and Opus 63.

Any serious flutist has studied out of the book, "The Taffanel-Gaubert Methode Complete de Flute", which was published in 1923 by Alphonse Leduc and Company. This is the bible for the instrument and covers everything you need to know. I found it very interesting that Paul Taffanel had died before it was published but his number one student, Philippe Gaubert was asked to finish the text and edit it. Philippe Gaubert was also the composer of , "Nocturne et Allegro", a beautiful exam piece. James Galway recorded an unbelievable recording of this piece on his, "Music for My Friends" cd, on RCA Victor. (That cd is a must buy for all flutists)

I also found it interesting that Marcel Moyse blew out of the side of his mouth and Hennbains didn't tell him not to. The great Jean-Pierre Rampal who was a student of Marcel Moyse also blew out of the side of his mouth too. That goes to show you. Marcel had a very long and wonderful life inspiring an entire generation of flute players. There are some lovely recordings of him too. There are also recordings of Paul Taffanel and Philippe Gaubert and they all played unbelievably. Thanks to Ann McCutchan for giving us this story of a great man who gave his entire life to the art of music and the mastery of the flute. Someday I hope I can go to France to visit the mountain village of St. Amour in the Jura region where Marcel Moyse was born and see the red tile roofs and Eglise St Amour's gleaming , onion-shaped dome and maybe try to hear the sound of a flute in the breeze. It's a beautiful book and a must read for all students of the flute. - MICHAEL CORRAL

Marcel Moyse: Voice of the Flute.: An article from: Notes

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Marcel Moyse: Voice of the Flute.: An article from: Notes
Brooks de Wetter-Smith
Manufacturer: Music Library Association, Inc.
ProductGroup: Book
Binding: Digital

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Book Description

This digital document is an article from Notes, published by Music Library Association, Inc. on December 1, 1995. The length of the article is 704 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.

Citation Details
Title: Marcel Moyse: Voice of the Flute.
Author: Brooks de Wetter-Smith
Publication: Notes (Refereed)
Date: December 1, 1995
Publisher: Music Library Association, Inc.
Volume: v52 Issue: n2 Page: p488(2)

Article Type: Book Review

Distributed by Thomson Gale

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Marcel Moyse : Voice of the Flute
Ann McCutchan
Manufacturer: Timber Press, Incorporated
ProductGroup: Book
Binding: Hardcover
ASIN: B000KPCC38

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Marcel Moyse: Voice of the Flute
Ann McCutchan
Manufacturer: Amadeus Press
ProductGroup: Book
Binding: Hardcover
ASIN: B000NP2KLY

Customer Reviews:

One Bridge to Life.......2000-09-19

One Bridge to Life is written so one can vividly see what some people did to survive. Dr. William Samelson is gifted in that he writes in eloquent language with hope and faith. His description of his grandfather, shot and dying in his arms, is very moving for the lesson Dr. Samelson learns.

The incredible testimony of the Rabbi dying in the Synagogue burning testifies that there is more than this world existance. The vision of a burning building, a rabbi exhorting his people to hope, remembrance and love of God is indescribable. I cannot get this picture of a prophet aflame, yet speaking in love, out of my mind.

Dr. Samelson has retained his faith, hope and remembrance. He teaches at a university, and his lectures cause us to remember, to hope, to love and to act. The biggest challenge is for us who read, or hear Dr. Samelson, to do something within our sphere of influence. Remember and yet, forgive: this is his legacy. This book is a "must read" and among the best I've read, for the author lives out his "One Bridge to Life." That bridge is love.

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