National Image and Competitive Advantage: The Theory and Practice of Country-of-Origin Effect.(Book Review): An article from: Transnational Corporations

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National Image and Competitive Advantage: The Theory and Practice of Country-of-Origin Effect.(Book Review): An article from: Transnational Corporations
Jozsef Beracs
Manufacturer: United Nations Publications
ProductGroup: Book
Binding: Digital
ASIN: B0008FG3TY
Release Date: 2005-07-30

Book Description

This digital document is an article from Transnational Corporations, published by United Nations Publications on April 1, 2002. The length of the article is 2109 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.

Citation Details
Title: National Image and Competitive Advantage: The Theory and Practice of Country-of-Origin Effect.(Book Review)
Author: Jozsef Beracs
Publication: Transnational Corporations (Refereed)
Date: April 1, 2002
Publisher: United Nations Publications
Volume: 11 Issue: 1 Page: 130(6)

Article Type: Book Review

Distributed by Thomson Gale

National Image and Competitive Advantage: The Theory and Practice of Country-Of-Origin Effect

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The definitive guide to country-of-origin effect

National Image and Competitive Advantage: The Theory and Practice of Country-Of-Origin Effect
Eugene D. Jaffe , and Israel D. Nebenzahl
Manufacturer: Copenhagen Business School Press
ProductGroup: Book
Binding: Hardcover

General | Business & Investing | Subjects | Books

Customer Reviews:

The definitive guide to country-of-origin effect.......2001-10-22

Two of the world's leading country-of-origin academics have collaborated on this strong work on national image. It is not for the faint-hearted: Profs Jaffe and Nebenzahl have backed up their theories with hard, academically rigorous research. It is not a book for the casual marketer, but for a marketing expert that has an understanding of the qualitative and quantitative analyses of marketing research. Despite the academic foundation, the authors have filled this book with up-to-date examples, including the Rover sale by BMW and the revival of the `Buy New Zealand made' campaign in late 2000. There are useful lessons for identity professionals applying national branding to not only nations but any product or service making use of a country's image. Those charged with promoting nations will be advised to read this comprehensive and complete work.

Book Description

Patrick Doucette details how he turned $15,000 into over $250,000 in 18 months by buying and selling Canadian stocks. This book details how to make huge profits while keeping risk to a minimum. How to outperform any Canadian equity mutual fund. This book provides vital information to Canadians interested in buying and selling stocks. Basics include:
* account set-up
* trading within an RRSP
* Canadian online brokers
* glossary of investment terms
* financial statements made easy,
* and avoiding market dangers.

Advanced topics include, technical analysis, market psychology, traders tactics, uncovering fundamental information and market timing strategies. Anyone thinking of investing in Canadian stocks would benefit from this book. It is a must read for current investors hoping to improve their trading performance.

Customer Reviews:

Very Good Book for New Investors........2003-11-07

I think this book is quite inspiring for someone just starting to invest. I like the ideas from the chapter on technical analysis and how to interpret the different types of stock charts. I wish I had this book when I first graduated from university. The only thing is, I wish it had more first hand examples or more stories of people that have made a lot of money in the Canadian stock market. Also it gives a kind of negative view of penny stocks and I was hoping it might have shown more opportunities in that area.

Excellent!.......2003-10-22

Very comprehensive and informative yet easy to read. I especially like the technical analysis concepts for market timing. I would definitely recommend as a good read. I like the way he explains things in a way that is easy to understand.

Very Basic........2002-12-15

This is a very basic book on investing, only good for the newbie investor. Of course it's title, and it's positive outlook on actually making money on Canadian Stocks is maybe just what a Canadian needs to help them make some money on Canadian stocks!

Excellent!!!.......2001-03-05

Average customer rating:

Creating an Ethical Legacy

Wrestling with the Balance Between Ethics and Self-Interest

Running a Business Is One Thing; Learning to Think Another

May Be Well Intentioned, But Doesn't Cut The Mustard

A sound practical guide

The Good, the Bad, and Your Business: Choosing Right When Ethical Dilemmas Pull You Apart
Jeffrey L. Seglin
Manufacturer: Wiley
ProductGroup: Book
Binding: Hardcover

General | Business & Investing | Subjects | Books
Decision-Making & Problem Solving | Management & Leadership | Business & Investing | Subjects | Books
Management | Management & Leadership | Business & Investing | Subjects | Books
Ethics | Business Life | Business & Investing | Subjects | Books
General | Philosophy | Nonfiction | Subjects | Books
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The Right Thing: Conscience, Profit and Personal Responsibility in Today's Business

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Contemporary Management 4th Edition with Student DVD & Premium OLC Content Card

ASIN: 0471347795

Book Description

Does the need to make a profit outweigh the need to reward employees fairly? Should you tell your staff why you fired someone and risk being sued for defamation? Is it more important to make payroll or pay your vendors?

Business professionals face ethical decisions like these every day. Such dilemmas will keep even the most seasoned managers tossing and turning at night. You can rest assured that at some point in your career you'll be faced with making, or witness the making of, an ethical decision-and the action you take will not only define you, but also what your company stands for.

The pressure to make the right choices is incredible; indecision or one small misstep can be the kiss of death in today's highly competitive, fast-moving economy. Productivity can drop off, employee morale can plummet, dissatisfied customers can flee, and your competitor may take a large bite out of your profits-while the dilemma remains unsolved.

The Good, The Bad, and Your Business shows companies how to run more efficiently by improving their navigation of everyday moral business dilemmas. Respected writer and journalist Jeffrey Seglin reveals how otherwise decent people can make mistakes and find themselves in serious ethical trouble. His practical approach uses real-life examples to help you see the difference between a "gray area" and an outright misdeed so you can act faster when faced with such ethical decisions.

Without being preachy or theoretical, The Good, The Bad, and Your Business looks at how others have faced moral dilemmas and gives you the tools to help you reach your own decisions. You'll see firsthand how businesspeople have grappled with difficult issues, from how to draw the line between lying and posturing, to whether it's ever ethical to spy on competitors, to how to align personal beliefs with business practices.

You'll also discover the common misperceptions about ethics in business and learn how to define your "comfort" level so that you can conduct business knowing you've made thoughtful decisions with full knowledge of the possible consequences.

The Good, The Bad, and Your Business:
* Looks at how company owners and managers make difficult decisions as they try to keep cash flow strong enough to stay in business
* Examines how to deal with employee issues, from how far to go to help a troubled employee to what policy-if any-to take on romantic relationships between coworkers
* Reveals the motivations that lie behind how people decide where to "draw the line" on what they will and will not do
* Focuses on how the decisions you make can affect the common good-the larger community in which you're doing business

"Well-written and lucid, this book does not preach; it teaches the reader how to think intelligently about hard choices. Every executive who wants to build a successful business and wants to do so with integrity-should read this book."-Jim Collins, Coauthor, Built to Last

"It's a rare business book that can truly change your life, and Jeff Seglin's latest is just that. You'll find no grandstanding or buzzwords, but rather a compelling blend of research and worldly experience, written by a master. He's the perfect travel guide for the examined life we all must lead to achieve meaningful success. Don't miss this one!"-Steven Leveen, Cofounder and President, Levenger

"Finally a book about modern ethics and business that you don't have to get all dressed up to read! Writing with a sure touch, lively language, and a wonderful wit . . . Jeff Seglin has found a way to wake up his subject without once getting bogged down. He never lectures . . . he knows his stuff and he respects his readers' intelligence. This terrific book is the next best thing to talking to your smart, warm, and funny best friend about the toughest decisions you'll ever have to make. It's flat-out superb."-Nancy K. Austin, Coauthor, A Passion for Excellence

Customer Reviews:

Creating an Ethical Legacy .......2004-10-26

This is a general business book, rather than one about marketing (though there are some great examples from the marketing world, like the oil pipeline company that, as part of a court settlement, had to run ads acknowledging culpability in a pipeline rupture that polluted 23 miles of river; the company went well beyond its legal requirement to top the ad with a huge headline declaring, "We Apologize.")

Seglin's main point is that ethics have to be a part of all our working lives, of every decision, and that workers at all levels must be trained to wrestle with the tough decisions and to stand up for honest, ethical responses.

He sees a dangerous trend, though: instead of taking responsibility for their own and their subordinates' actions, too many managers simply kick the problem upstairs to the legal department. But just because something is within the law doesn't mean it's right, and managers get ever more rusty in making these decisions if they don't get to practice ethical decision making because the lawyers have already stepped in.

One of my favorite parts is a four-question "sniff test" taken from Lockheed Martin's former CEO, Norman R. Augustine (these four questions are a direct quote form the book):
1. Is it legal?
2. If someone else did "this" to you, would you think it was fair?
3. Would you be content if this were to appear on the front page of your hometown newspaper?
4. Would you like your mother to see you do this?

If you get a yes on all four, you're probably pretty safe, ethically.

Among many other tests, Seglin also suggests these: will you be ashamed to look in the mirror, and what kind of a legacy do you want to be remembered for?

Wrestling with the Balance Between Ethics and Self-Interest.......2004-03-24

The Good, The Bad, and Your Business is a generous gift to readers: articulate, thought provoking and lucid. The writing style is congruent with the author's message. Seglin gives the reader a flexible, yet coherent language to structure discussion and contemplation of ethical dilemmas.
The examples in the book foster identification with business executives who face brutal decisions and lure the reader into sympathizing with their behavior. Only later when the author shifts to the divergent view of the victim, does the reader clearly acknowledge the executive's behavior-with a shock-as being unethical.
The book awakens us to the process of how we can let legal parameters and legal experts shut down our awareness of good ethics. It highlights the importance of breaking the bonds of legal fear to create greater employee satisfaction that in turn leads to better employee performance.
Seglin takes a realistic view of how success is affected by dishonesty and astutely concludes that overall, it "just isn't worth the risk."
The Good, The Bad, and Your Business, displays a compassion for being human in an imperfect world while maintaining laser alertness and wrestling with the balance between altruism and self-interest. Seglin is not hesitant about diving into the trenches but can also climb with conviction to the pinnacle of "Postconventional Morality."

Running a Business Is One Thing; Learning to Think Another.......2003-05-14

If the past several years have taught us anything, it's that one of the serious shortages among some people touting themselves as industrialists and in-the-trenches businesspeople is the ability to think and make decisions. One of the most striking aspects of The Good, the Bad, and Your Business is that it not only shows an understanding of various experiences of being in the trenches, it also does a wonderful job of helping the reader realize the importance of weighing through decisions and the implications of their actions -- even when those decisions must be made at rapid speed. To dismiss a book written by a journalist (albeit one who seems from the jacket flap to have experience in business) is silly, particularly when the message is as strong as this: For businesses to regain the trust of the consuming public, integrity is required. And try as you might, you can't fake integrity...at least not for long. Business needs fewer silly thinkers and more explorations like this one that get businesspeople to really think about what it is they do and why they do it.

May Be Well Intentioned, But Doesn't Cut The Mustard.......2003-02-25

Business is my bag. From one who runs a company, I can only say that this book is trying to teach what it knows very little about from first hand experience. Anecdotal business stories are fine for the spectator. But, to then take these stories and presume to have the experience and expertise to write a book? That's questionable (and that's sugarcoating my full opinion). Jack Welch on big business, and almost any one of thousands of ethical and successful small business people, would have earned the right to be listened to. A book written by a journalist who evidently has little if any first hand experience with running a business in the trenches has not. As one who has spent my business life, so far, in the trenches of rough-and-tumble competition, I felt ethically compelled to opine that this book may be well intentioned, but doesn't cut the mustard.

A sound practical guide.......2003-02-25

Written well before the Enron affair focused people's minds on the ethical behaviour of large business, this book seeks to provide a simple and approachable guide to recognizing and thinking through the ethical dilemmas that everyone in business faces - the first step in which is to recognize that there is an ethical issue in a particular situation.

It is likely to appeal to people who are interested in these questions and want a practical rather than a theoretical or philosophical treatment of the subject.

A major part of the author's thesis is that ethical issues tend to be 'fuzzy', often present themselves as a complication to a difficult and even financially dangerous situation, and there is a mythology that ethics necessarily involves pain and suffering - and is damaging to business profitability. As a result these issues are often not recognized, discussed or addressed.

The book is written in the context of the explosion in litigation, which both confuses the distinction between ethics and legality and can also constrain ethical behaviour through fear of litigation - as recent experience with various churches has demonstrated. Its three parts - Money, People, and The Common Good - take common examples from each arena in order to help the business reader find ways of addressing these issues and continue to operate with due regard for profit but do so 'with an understanding of what we stand for in the way we make choices and decisions'.

In covering money, the author deals with issues such as the limits to monetary fiddling to ensure you can pay your payroll, the ethics of bankruptcy in the context of US law, what and when to disclose when a threatening situation arises. Chapter 4, How to Make a Decision When You Don't Know Enough, also contains some simple, even folksy, advice on how to check whether your decision is ethical.

The chapters on People include some extended discussion on the ethical failures of omission and commission that flow from fear of litigation - and the side effect of allowing ethical issues to be treated as purely legal questions to be decided by the lawyers rather than the managers. They also discuss the establishment of an ethical working environment and the limits to the help to be given when an employee encounters personal problems

The chapters on The Common Good go into the murky dividing line between (arguably legitimate) posturing, spin-doctoring and concealment and outright lying and spying. This is written from the point of view of the individual in business. It is a valid perspective, but does not provide coverage of the systemic impact on business - and indeed politics and governance - of the progressive debasement of the ethical coinage that flows from acceptance of these not quite dishonest practices.

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Direct and interactive marketing generates around 150f the voluntary income for U.S.-based nonprofits. Yet despite its significance, this form of fundraising is often overshadowed by the emphasis on major donor gifts. This special issue discusses varied aspects of direct and interactive marketing, its role in generating and building donor relationships, the impact of data protection legislation in Europe and the US, fundraising trends since September 11, and "face-to-face" marketing, an emerging new fundraising medium that successfully attracts a new generation of charity donors. With a focus on strategies in Internet fundraising, and the lessons learned so far, this issue is also an excellent guide to nonprofits investing in technology or expanding their online presence.

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An exploration of the complex ramifications of the massive Nagymaros-Gabcikovo dam project of the Danube River.

Book Description

Theodor Herzl’s dream of a national homeland for the Jewish people was realized when Israel declared its independence in 1948. Yet it was made possible through the deaths of millions of European Jews and at the expense of Palestinian society—a people who would never forget what they saw as a grave injustice. Herzl's dream would prove illusory.

This important new study from the former Australian ambassador to Israel shows how little the dynamics of the conflict have actually changed; how eerily reminiscent today’s antagonisms and falsehoods are of yesteryear’s; and how much today’s self-righteous intransigence—on both sides—owes to what went before.

Customer Reviews:

A fundamental misperception is at the heart of this book.......2006-03-08

There is a fundamental misperception at the heart of this book. It is that the intransigence of two peoples, the Israelis and Palestinians prevents their being peace in the Middle East. This perception would seem to be on the surface, fair and balanced, and it often drives the actions of those good- intentioned diplomats like former Australian ambassador to Israel, Rogers, who truly want peace.
The problem is that the story of the conflict is not a balanced or symmetrical one of identical resistance to compromise and mutual recognition. Israelis long for peace with all their hearts. It is true to say that they are tired of wars, and even truer to say that the Jewish tradition does not celebrate military virtues or war. It is also true that at five different historical occasions the Jews of Israel were willing to make a territorial compromise with the Arabs. The Arabs who are after all the overwhelming majority in the area as a whole have always resisted. The agreement at Oslo made when the PLO was virtually finished was a desperate duplicitous maneuver by Arafat which played very well upon the Israeli hunger for peace, and the gullibility of many of its politicians.
Again the main point must be stressed. A nation that wants peace cannot make peace with another people or nation that does not want it. Israel has surrendered land, removed Jews from their homes, made gesture after gesture towards the Palestinians. Anyone who just reads for one day the Palestinian media will understand why all these efforts have been in vain. Demonizing hatred and vicious anti- Semitic propaganda are served up daily to the Palestinian people by their leaders.
Rogers closes his book with a consideration of what the disappearance of Arafat might mean. Quite perceptively he suggests one possibility is the increased Islamization of the Palestinian polity. This has what has happened. And this has brought as of January 2006 the radical Islamic movement Hamas to power in the Palestinian Authority. Their charter not only calls for the destruction of Israel but also calls in its racist way for killing of Jews everywhere.
Unfortunately, it does not look like Israel will have an Arab partner to make peace in the foreseeable future.
Moreover, and this is something that Ambassador Rogers does not see, this particular conflict is more and more being subsumed to a wider conflict , that of radical Islamic civilization against the very fundaments of Western democratic society.
It now looks as if not only Israel will not be at peace for a long time to come, but regrettably as if most of the world will not be either.

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This is not a review, it is info from the Dust Jacket:

Nightmare in Israel
Scott Roston
Manufacturer: Vantage Press
ProductGroup: Book
Binding: Hardcover

General | Middle East | History | Subjects | Books

Israel | Middle East | History | Subjects | Books

Jewish | Ethnic & National | Biographies & Memoirs | Subjects | Books
ASIN: 0533071577

Customer Reviews:

This is not a review, it is info from the Dust Jacket:.......2004-12-10

Seven weeks before the 1979 siege of the American Embassy in Iran, a young American fell into a life-threatening ordeal of torture and brutality, secretly held hostage by our alleged ally, the State of Israel.

Nightmare in Israel is Scott Roston's own acount of the gross violations of human rights committed by Israeli officials. Enticed by a member of the Israeli government, Scott and his parents moved to the "Holy Land" with promises of assistance in opening a health clinic. Unbeknownst to the Rostons, however, the government official luring them to Israel was involved in high-level international crimes.

Once in Israel, the friendly voice and attitude changed drastically. Scott and his family were to find out how America's "friend" teats its guests. Thrust into unsuitable accommodations with no choice of their own, the Rostons find themselves swept away by the flow of bureaucracy. No complaints can be aired with any success; no action can turn the tide. Finally, a chain of bizarre, darkly fascinating events leads Scott into the true nightmare: He is framed for a crime he didn't commit, falsely arrested, and unjustly imprisoned. With the thought of escape driving him on, Scott discovers what really goes on in the name of justice in Israel and exposes the brutality of countless Americans, Arabs, and others - revealing the criminal violations of human rights which Amnesty International has been trying to prove for years!

Herzl's Nightmare: One Land, Two Peoples.(Biblical Interpretation and Middle East Policy: The Promised Land, America, and Israel 1917-2002)(Book review): An article from: Middle East Policy

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Herzl's Nightmare: One Land, Two Peoples.(Biblical Interpretation and Middle East Policy: The Promised Land, America, and Israel 1917-2002)(Book review): An article from: Middle East Policy
Robert Brenton Betts
Manufacturer: Thomson Gale
ProductGroup: Book
Binding: Digital
ASIN: B000JJSNTM
Release Date: 2007-01-26

Book Description

This digital document is an article from Middle East Policy, published by Thomson Gale on September 22, 2006. The length of the article is 2590 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.

Citation Details
Title: Herzl's Nightmare: One Land, Two Peoples.(Biblical Interpretation and Middle East Policy: The Promised Land, America, and Israel 1917-2002)(Book review)
Author: Robert Brenton Betts
Publication: Middle East Policy (Magazine/Journal)
Date: September 22, 2006
Publisher: Thomson Gale
Volume: 13 Issue: 3 Page: 154(5)

Article Type: Book review

Distributed by Thomson Gale

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