Average customer rating:
|
The Rhetoric and Reality of Marketing: An International Managerial Approach
Manufacturer: Palgrave Macmillan
ProductGroup: Book
Binding: Hardcover
 General
| Business & Investing
| Subjects
| Books
General
| International
| Business & Investing
| Subjects
| Books
Management
| Management & Leadership
| Business & Investing
| Subjects
| Books
General
| Marketing
| Marketing & Sales
| Business & Investing
| Subjects
| Books
Global
| Marketing
| Marketing & Sales
| Business & Investing
| Subjects
| Books
Management
| Sales & Selling
| Marketing & Sales
| Business & Investing
| Subjects
| Books
ASIN: 0333987322 |
Book Description
This book compares and contrasts how different firms approach marketing within the same country. It concerns issues revolving around marketing as a form of rhetoric and marketing as a living reality for firms who practice it and contains cutting edge thinking from expert commentators on the marketing scene worldwide. It uses 16 case study examples of marketing practice in eight countries and shows whether marketing allegiance is openly proclaimed but in practice merely a rhetorical device or whether it is deeply embedded in organizational culture.
Book Description
In the high-level yet down-to-earth style for which McGraw-Hill's Streetsmart Series is known, STREETSMART GUIDE TO VALUING A STOCK covers everything from basic stock valuation to more advanced valuation models and techniques. Its nuts-and-bolts, nontheoretical methods will be invaluable in helping you locate and analyze undervalued stocks. "The book outlines the fundamentals of making an investment decision in a stock based on a reasoned evaluation of that stock's worth. The writing is direct, logical, and remarkably interesting..." - William R. McLucas, Partner, Wilmer, Cutler & Pickering, Former Director, Division of Enforcement U.S. Securities & Exchange Commission. "The authors have taken one of today's rarest commodities—good common sense—and applied it to one of today's most vexing challenges—valuing a stock. This book is a valuable tool for anyone participating in the stock market." - Warren A. Stephens President & CEO, Stephens, Inc. "Today's stock market is more complex and volatile than ever. A stock's price does not necessarily represent the intrinsic value of the company. I believe that we all need the safety net of cash flow valuation to make prudent investment decisions. Many Wall Street analysts would benefit from reading STREETSMART GUIDE TO VALUING A STOCK, and I will recommend it to all of my institutional clients." - M. Clara Tucci, Managing Director—International Equity Sales, ING Baring Furman Seltz. "This is a terrific book for investors! In a witty, fresh style the authors explain how to value a company's stock by using an easy-to-understand, 4-step approach. They explain what numbers are required, where to get them quickly, and how to use them." - Charles C. Snow, Ph.D., International Education Program Lecturer on Strategic Management, Mellon Bank Professor of Business Administration, The Pennsylvania State University.
Customer Reviews:
Good practical introduction to discounted cash flow (DCF) valuation.......2007-01-26
Using discounted cash flow (DCF) to estimate the intrinsic value of a stock is not for those looking for those looking for easy rules of thumb; it requires work. This book, together with the related website, does a good job of showing how, in language that doesn't require you to be an MBA. Recommended.
Another Disappointment from Academia.......2006-12-31
"The Streetsmart Guide to Valuing a Stock," written by three credentialled Penn State University finance professors, prompted this reader to expect the "latest and greatest" thinking on stock valuation. If the prospective reader has similar expectations, he or she should look elsewhere. This reader found the book disappointing in many ways. For openers, it was crafted to target the least discriminating of students leaving the rest of us to wade through endless repetitions of simple ideas and to struggle with more complicated ideas via ambiguous word descriptions where a simple equation would suffice. More importantly though, the authors' discounted cash flow valuation theory (as opposed to more traditional discounted earnings theories) appears to be the wrong approach. Whereas stock investors have an exclusive claim on earnings, they must stand in line behind creditors with their claims on cash flow. Also while the appropriate discount factor in most evaluation theories has to do with the rate of return on the investor's alternative investment options, in the authors' theory it is the corporation's weighted average cost of capital - a very different and seemingly irrelevant concept.
Warren Buffet may be the only one to correctly value stocks, but he's not talking. Until he does the prospective valuer might find Mary Buffett's renditions ("Buffettology" and "The New Buffettology") to be more useful and understandable alternatives to the "Streetsmart Guide to Valuing a Stock."
Getting Streetsmart - your money better spent elsewhere.......2006-03-11
The first half of this book did an admirable job of introducing the reader to various stock valuation terminology & methodology.
Unfortunately, the second half of the book focused almost solely on explaining, applying, and encouraging the purchase of their stock valuation software. Without this software, the second half of the book is somewhate limited in its value and use.
The book's not a total loss, thanks to the first half, but is probably a better exercise in "book valuation". This one's valuation falls somewhere short of its purchase price. If it were a stock and I were to apply the owners valuation principles, it might be best to pass on buying it...
Hope this helps! Cheers!
it's all here.......2006-03-08
If one is patient with this book, one will reap many rewards.
DCF explained from start to finish.
Sound Economics.......2004-05-01
This book offers an economically sound approach to stock valuation. The associated free website is also very useful.
Book Description
Behind every great executive decision lies a smart question. Ask yourself this. Faced with a new budget or strategic choice, a potential employee or a client negotiation, a bright idea or an intractable problem, what questions do you need to ask? To test the projections, tackle the cause of problems, to make the right decision - the answer is simple. Ask the right question. Managers are all too often expected to lead with answers; to approach any situation armed with a company procedure or an off-the-shelf solution, but in an uncertain world, the right question is worth a world of standard answers. Asking the right question is the first step to understanding a business situation, and the first step to finding the right answer. Key Management Questions is your practical guide to intelligent management analysis and inquiry.
Customer Reviews:
Business questions that make you think and promote dialogue.......2006-07-29
"Any fool can offer you answers. It takes genius to ask the right questions." Albert Einstein.
I like this book a lot ... a book with questions that make you think and rethink.
I like playing the devil's advocate ... this book gives great inspiration for being it.
This book is an obvious choice for consultants. For it is just as obvious for many business people. Why ask the consultant, if you can get the questions for a book's price? But also remember how many times you participate in a decision-making process and/or meetings where you would like to make a great contribution ... read this book and you will get a lot of inspiration for contributing.
I have very many business books, but this paperback I often take with me for the travel before an important meeting. Either because I want to see if there are questions that I have forgotten to write down or - if I am the presenter - to understand what questions my audience or superiors could or should ask me!
Remember that you often may need fresh ideas and questions when you go to the fifth board meeting of a particular business or perhaps the fifth board meeting in the same week!
The problem may be that the participants all are somewhat into the same mindset. This book will always provide you with some very important business questions that should enable the meeting to take a new and interesting angle.
I never managed to read this book from cover to cover. To me, it is more a reference book with a lot of skilled questions that will make me think about a particular issue.
The author Tom Lambert covers most business areas: vision and mission, people, leadership, decisions, numbers, markets, change, etc.
I personally also like using the great strategic questions suggested in EXECUTION by Ram Charan & Larry Bossidy as well as in WINNING by Jack Welch. Both are great books by business people that I really recommend. Both are available in audio editions as well.
Peter Leerskov,
MSc in International Business (Marketing & Management) and Graduate Diploma in E-business
Great Business Handbook.......2003-06-21
Tom Lambert has been nicknamed "The Consultant's Consultant". However, with this book, I strongly feel that Tom has further established himself as "Every Business' Catalyst". He has come out with a very practical book that is memorable for its detail and accessibilty. The book's content has a refreshing Question format which makes it a suitable workbook. Tom also value-adds with his thought-provoking anecdotes and his considerable consulting experience.
My favourite Bits:
1) Life-plan - (pg 27-34)
2) Chap. 4 Questions of Biz leadership
3) Ebusiness Corporate Analysis pg 165
4) Chap. 13 Choosing and Using Consultants
This book is a must-read for anyone who is interested in business issues, especially those who are establishing themselves as independent consultants. It instructs about asking the right questions and also serves as a good guide for emerging start-ups.
Colin Ong TS
Book Description
Provides a concise and insightful description of the concepts underlying managerial accounting.
Through empirical evidence, demonstrates the way real organizations utilize managerial accounting concepts to enhance their value.
Considers the relations among managerial accounting, economics and organization theory.
Discusses the role of managerial accounting in an information-based economy.
Executive summary of each chapter available in English and Chinese.
Written by one of the world’s most productive and influential managerial accounting scholars.
Customer Reviews:
concinse & to the point........2007-08-11
I liked this book compared with the last reviewer. It gets to the point, the chapters are shorter than other books, and the material is pretty easy to understand. Sure I wouldn't read this for fun, but as textbooks go, I think the guy did a pretty good job compared to other accounting books I've had to use for classes. The book itself is more like the size of a paperback vs a textbook, making it easier to carry around. Smart thinking Gordon.
Boring, unimaginative, and overpriced.......2007-05-12
Boring, unimaginative, and overpriced. Accounting is not as boring as it is made out to be. Textbooks such as these are to be blamed.
Book Description
Provides a concise and insightful description of the concepts underlying managerial accounting.
Through empirical evidence, demonstrates the way real organizations utilize managerial accounting concepts to enhance their value.
Considers the relations among managerial accounting, economics and organization theory.
Discusses the role of managerial accounting in an information-based economy.
Executive summary of each chapter available in English and Chinese.
Written by one of the world’s most productive and influential managerial accounting scholars.
Average customer rating:
|
Measuring the Benefits of Water Pollution Abatement (Studies in urban economics)
Daniel Feenberg
Manufacturer: Academic Pr
ProductGroup: Book
Binding: Hardcover
Social Services & Welfare
| Poverty
| Current Events
| Nonfiction
| Subjects
| Books
General
| Environmental
| Civil
| Engineering
| Professional & Technical
| Subjects
| Books
Groundwater
| Environmental
| Civil
| Engineering
| Professional & Technical
| Subjects
| Books
Water Quality & Treatment
| Environmental
| Civil
| Engineering
| Professional & Technical
| Subjects
| Books
Natural Resources
| Economics
| Business & Investing
| Subjects
| Books
ASIN: 0122509501 |
Average customer rating:
|
Measuring Water Quality Benefits (International Series in Economic Modelling)
V. Kerry Smith , and
William H. Desvousges
Manufacturer: Springer
ProductGroup: Book
Binding: Hardcover
General
| Popular Economics
| Business & Investing
| Subjects
| Books
General
| Business & Investing
| Subjects
| Books
General
| Real Estate
| Business & Investing
| Subjects
| Books
Natural Resources
| Economics
| Business & Investing
| Subjects
| Books
General
| Biology
| Biological Sciences
| Science
| Subjects
| Books
Environmental Science
| Earth Sciences
| Science
| Subjects
| Books
Environmental Science
| Earth Sciences
| Professional Science
| Professional & Technical
| Subjects
| Books
All Titles
| Qualifying Textbooks - Fall 2007
| Stores
| Books
Business & Investing
| Qualifying Textbooks - Fall 2007
| Stores
| Books
Professional
| Qualifying Textbooks - Fall 2007
| Stores
| Books
Science
| Qualifying Textbooks - Fall 2007
| Stores
| Books
ASIN: 0898381819 |
Average customer rating:
|
Measuring the benefits of water quality improvements using recreation demand models
N Bockstael
Manufacturer: University of Maryland, Dept. of Agricultural and Resource Economics
ProductGroup: Book
Binding: Unknown Binding
Water Quality & Treatment
| Environmental
| Civil
| Engineering
| Professional & Technical
| Subjects
| Books
General
| Pollution
| Environmental
| Civil
| Engineering
| Professional & Technical
| Subjects
| Books
Outdoor Recreation
| Outdoors & Nature
| Subjects
| Books
| Birdwatching
| Boating
| Canoeing
| Cycling
| Fishing
| Hiking & Camping
| Hunting
| Iditarod & Dog-Sledding
| Kayaking
| Mountaineering & Climbing
| Polar Regions
| Rafting
| Sailing
| Scuba
| Skiing
| Snowboarding
| Spelunking
| Surfing
Natural Resources
| Economics
| Business & Investing
| Subjects
| Books
ASIN: B00073E6JQ |
Average customer rating:
|
Celtic Women in Music: A Celebration of Beauty and Sovereignty
Maireid Sullivan
Manufacturer: Quarry Music Books
ProductGroup: Book
Binding: Paperback
General
| Ethnic & International
| Musical Genres
| Music
| Entertainment
| Subjects
| Books
Folk & Traditional
| Musical Genres
| Music
| Entertainment
| Subjects
| Books
General
| Music
| Entertainment
| Subjects
| Books
Theory, Composition & Performance
| Music
| Entertainment
| Subjects
| Books
| Appreciation
| Composition
| Conducting
| Exercises
| Instruction & Study
| MIDI, Mixers, etc.
| Sheet Music & Scores
| Songbooks
| Songwriting
| Techniques
| Theory
| Vocal
General
| Composers & Musicians
| Arts & Literature
| Biographies & Memoirs
| Subjects
| Books
General
| Biographies & Memoirs
| Subjects
| Books
Women
| Specific Groups
| Biographies & Memoirs
| Subjects
| Books
History
| Women's Studies
| Nonfiction
| Subjects
| Books
ASIN: 1550822462 |
Average customer rating:
|
Graenum, an Autobiography
Graenum Berger
Manufacturer: Ktav Pub Inc
ProductGroup: Book
Binding: Hardcover
General
| United States
| Americas
| History
| Subjects
| Books
Jewish
| Ethnic & National
| Biographies & Memoirs
| Subjects
| Books
ASIN: 0881251232 |
Average customer rating:
|
A Not So Silent Envoy: A Biography of Ambassador Samuel David Berger
Graenum Berger
Manufacturer: John Washburn Bleeker Hampton
ProductGroup: Book
Binding: Paperback
General
| Biographies & Memoirs
| Subjects
| Books
United States
| Americas
| History
| Subjects
| Books
| 19th Century
| 20th Century
| 21st Century
| African Americans
| Civil War
| Colonial Period
| General
| Revolution & Founding
| State & Local
ASIN: 0963564102 |
Books:
- The World Trade Organization in the New Global Economy: Trade and Investment Issues in the New Millennium Round
- Theoretical Foundations in Marketing Ethics (Research in Marketing)
- Trade Liberalization, Competition and the Wto
- Trade Policy Review: Hong Kong/china 2002
- Trade Policy Review: Indonesia 2003 (Trade Policy Review)
- Transnational Marketing in the Information Age (Transnational Business and Corporate Culture, Problems and Opportunities)
- U.S. Business and Today's Germany: A Guide for Corporate Executives and Attorneys
- Understanding Chinese Consumers: A New Way of Approaching Marketing in Chinese Culture
- Understanding Global Business: Directors and Opportunities for Trading Overseas (Institute of Directors)
- USA Business: The Portable Encyclopedia for Doing Business with the United States (Country Business Guides)
Books Index
Books Home
Recommended Books
- Surviving Your Dissertation: A Comprehensive Guide to Content and Process
- Setting Limits with Your Strong-Willed Child : Eliminating Conflict by Establishing Clear, Firm, and
- Poet of Civic Courage: The Films of Francesco Rosi
- Mountain Biking Utah
- Naked Conversations: How Blogs are Changing the Way Businesses Talk with Customers
- Shanna
- Lonely Planet Spain
- College Accounting With Peachtree: Working Papers
- Principles of Macroeconometric Modeling
- Initiatives for E-Commerce Capacity-Building of Smal and Medium Enterprises
