Average customer rating:
- ....I was hoping for more
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Transnational Marketing in the Information Age (Transnational Business and Corporate Culture, Problems and Opportunities)
Diane Desimone
Manufacturer: Routledge
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Customer Reviews:
....I was hoping for more.......1999-05-10
If you're looking for traditional corporate global marketing think, the author ably extrapolates from past history. If you want to truly gain insight into real-time ethnocentric e-marketing, look elsewhere.
Book Description
Expert advice in a back-to-basics handbook on how to beat the market-the classic way
In Investment Psychology Explained Martin J. Pring, one of the most respected independent investment advisors in the world, argues that in the revisionist '90s there are no quick, magical paths to market success. Rather, he emphasizes the timeless values of hard work, patience, and self-discipline-and much more. Drawing on the wisdom of creative investors such as Jesse Livermore, Humphrey Neill, and Barnard Baruch, as well as his own experience, Pring shows how to:
* Overcome emotional and psychological impediments that distort decision making
* Map out an independent investment plan-and stick to it
* Know when to buck herd opinion-and "go contrarian"
* Dispense with the myths and delusions that drag down other investors
* Resist the fads and so-called experts whose siren call to success can lead to disaster
* Exploit fast-breaking news events that rock the market
* Deal skillfully with brokers and money managers
* Learn and understand the rules that separate the truly great investors and traders from the rest
Reading Investment Psychology Explained will give you a renewed appreciation of the classic trading principles that, through bull and bear markets, have worked time and again. You'll see, with the help of numerous illustrative examples, what goes into making an effective investor-and how you can work toward achieving that successful profile.
Customer Reviews:
Heavy reading, but worth it........2007-04-01
This is a more advanced strategy based bible for the busy trader and the mindset involved. I bought this one along with Trading in the Zone and found the two of them compliment each other quite nicely. He covers a wide range of philosophies from the greats, and helps you see through the problems of over trading today with an overload of access to information, and a media full of pump and dump charlatans.
Knowing yourself.......2006-03-23
A serious trader or investor can never dismiss this book. It's a must read considering there are not very many investment psychology books written with a comprehensive coverage. And if you know Pring's background and have read more of his books, you will understand this work better. He has done a good work in nailing the points of Investment psychology specially by dedicating a section on "Knowing yourself". Easily one of the best books written on the subjet. One reading is not enough if you want to really get "IT".
Good read but not very useful for beginners.......2005-02-04
This book utilizes the historical events of various markets (mostly the US stock market) to explain various behaviours of market participants. The information is concise and each chapter deliver its points clearly. Part 3 of the book even list the trading rules of various well known authors/traders so that the readers can feel the importance of discipline as these well known individuals have to list a set of rules to remind themselves what not to do.
One thing I do not like are quoted results from research on trader psychology. The conclusions mentioned do not really sound very scientific nor making any sense. e.g. only "successful" traders are studied and conclusion is made without mentioning any similar study to prove such quality do not exist on "unsucessful" traders.
Overall, this is a good read for someone who already have experience in trading the market and would like to start learning something about the psychology aspect of trading. It will not be useful at all for a beginner who has not experience the emotional ups and downs related to trading, as the beginner is not likely to be able to connect with the content at all.
A book of books! Wide but sufficiently deep.......2004-08-16
I had read over a hundred trading books by far and written many reviews here on Amazon. This is the first time I used the term "book of books" to tell how far an author had tried to incorporate the trading ideas/concepts/rules of other gurus into his book. I dont mean that this book is simply a product of copy and paste. I believe the author had the good intention of covering as many "classic" strategies as possible to deliver the promise of the book title to his readers. In my opinion, most of the essential trading psychology concepts had been there.
This book is divided into three main parts. The first one tries to break popular trading misconceptions/errors with topics like no holy grail, myth of expert, marketitis (overtrading), tickeritis (too close to a quote screen), price-news drug effect (too easy access to prices, news and analyses), damage from tips or rumors, cult of guru, greener pastures effect (survival bias of industry funds), pride of opinion, specific difficulties facing successful businessmen and so on. The second part is about contrary opinion. Historical big crashes are discussed, as well as means to avoid or even profit from them. The third part is primarily rules and regulations of legends like Warren Buffet, John Templeton, Paul Tudor Jones, Bernard Baruch, W.D. Gann etc, and those developed by the author himself.
I agree with some reviewers that the author's writing is quite dry. To me, that's acceptable because it's not easy to elaborate with vivid words and stories, or the book will be far more than 265 pages. It would be eye opening for those who had read less than three trading psychology books. For serious trader readers, this book is still satisfying with the opportunities provided for the traders' own health check. Not a must, but certainly a valuable asset in one's own trading library.
Warning: Though my comment above is quite positive, please take this as a reference book only before you completely understand yourself and your best trading style. Otherwise, the third part of the book may lead you to become a Jack of all trades and thus meat for your fellow traders/investors.
Valid info, but dry.......2001-08-20
This book was required reading for a course I am taking, so maybe I remembered how I felt when I had to read "Silas Marner" in high school english. I found the book contained valid points about the psychology of trading which would be helpful to someone who was just entering the world of trading, but it seemed very dry reading to me, and repetitive. Much of it was rules for trading taken from other peoples books, and after awhile you got the feeling that you had just finished reading these rules, several times. I am currently reading "The Mind of a Trader" by Alpesh Patel, which is a similar type book (and also required reading), but somehow more readable.
Amazon.com
Fearless investigative journalists Sheldon Rampton and John Stauber (Toxic Sludge Is Good for You! and Mad Cow U.S.A.) are back with a gripping exposé of the public relations industry and the scientists who back their business-funded, anti-consumer-safety agendas. There are two kinds of "experts" in question--the PR spin doctors behind the scenes and the "independent" experts paraded before the public, scientists who have been hand-selected, cultivated, and paid handsomely to promote the views of corporations involved in controversial actions. Lively writing on controversial topics such as dioxin, bovine growth hormone, and genetically modified food makes this a real page-turner, shocking in its portrayal of the real and potential dangers in each of these technological innovations and of the "media pseudo-environment" created to obfuscate the risks. By financing and publicizing views that support the goals of corporate sponsors, PR campaigns have, over the course of the century, managed to suppress the dangers of lead poisoning for decades, silence the scientist who discovered that rats fed on genetically modified corn had significant organ abnormalities, squelch television and newspaper stories about the risks of bovine growth hormone, and place enough confusion and doubt in the public's mind about global warming to suppress any mobilization for action.
Rampton and Stauber introduce the movers and shakers of the PR industry, from the "risk communicators" (whose job is to downplay all risks) and "outrage managers" (with their four strategies--deflect, defer, dismiss, or defeat) to those who specialize in "public policy intelligence" (spying on opponents). Evidently, these elaborate PR campaigns are created for our own good. According to public relations philosophers, the public reacts emotionally to topics related to health and safety and is incapable of holding rational discourse. Needless to say, Rampton and Stauber find these views rather antidemocratic and intend to pull back the curtain to reveal the real wizard in Oz. This is one wake-up call that's hard to resist. --Lesley Reed
Book Description
The book that unmasks the sneaky and widespread methods industry uses to influence opinion through bogus experts, doctored data, and manufactured facts.
"Finally a long-overdue exposé of the shenanigans and subterfuge that lie behind the making of experts in America." (Jeremy Rifkin)
"If you want to know how the world wags, and who's wagging it, here's your answer." (Bill Moyers)
"Meticulously researched . . . Rampton and Stauber's documentation of PR campaigns proves that they are the real 'experts.' " (Brill's Content) AUTHOBIO: John Stauber is the founder and director of the Center for Media & Democracy. He and Sheldon Rampton write and edit the quarterly PR Watch: Public Interest Reporting on the PR/Public Affairs Industry.
Customer Reviews:
The Death of Capitalism.......2007-09-04
Capitalism - market economy - free enterprise - these are the jewels in the crown of civilization which, since the renaissance, have brought unprecedented wealth, prosperity and freedom to large parts of the world. Capitalism has struggled and eventually triumphed over its historical adversaries; in earlier times, popes and kings and in our time socialism and communism. In the 21st century, since the collapse of the Berlin Wall, international corporate capitalism is bursting, like fireworks, in triumph; merging, globalizing and buying governments. What puny opposition remains is easily dispatched with a broad range of powerful weapons which have been developed over the years. Today the only real threat to capitalism is capitalism!
Socialists may practice socialism and Christians may practice Christianity but if by capitalism we mean a competitive market driven economic system, then capitalists do not practice capitalism. Theorists notwithstanding, capitalism is not an ideology, it is merely a description. Capitalists are not trying to implement some philosophy, they are only trying to make a buck any way they can. To a capitalist the biggest enemy is not socialism or labor unions or liberals or environmentalists, or even big government, the biggest enemy is risk. Risk of not making money. Risk of losing money.
Making money and avoiding risk in doing so is what capitalism is all about. But it is precisely in the risk taking that society draws its benefits from capitalism. That is the dilemma. Risk promotes wise investment resulting in efficiency, innovation and the creation of wealth, not just for the capitalist but for society as a whole. But a lot of capitalists fall by the wayside in the process. It is in the capitalist's interest to eliminate risk and society's interest to prevent them from doing so. The way to avoid risk is to control the market and to do that they must also control the government. This struggle has been going on for hundreds of years: capitalists forming monopolies, oligarchies and trusts and society breaking them up.
So long as society can keep pace with all the tricks and turns that capitalists take to avoid risk, the world would continue to reap the blessings of capitalism. But for the capitalists to succeed in eliminating risk, they would have to eliminate competition resulting in a monopoly of corporations with as much efficiency and innovation as any government bureaucracy. The ultimate risk-free climax would be monopoly and oligarchy and the corporate-run government necessary to keep it that way -- functionally indistinguishable from a Mafia run state or a Stalinist one. Capitalism, instead of an engine which pumps wealth to society and makes some capitalist wealthy in the process, would become an engine which sucks the wealth out of society, making a handful wealthy by impoverishing the rest.
We see this process going on in third world countries today and we are seeing the beginnings of it at home, in America. All three branches of government are increasingly under the control of corporations. Both political parties are addicted to corporate financing. Mergers, acquisitions and globalization, all techniques for eliminating risk, are rampant. The media is being merged and taken over by corporations and increasingly being used as public relations outlets for the corporations.
Right now society is not keeping pace. The tricks and turns that corporate capitalists use to avoid risk have gotten trickier and twistier. Just as a mosquito injects an anesthetic so that you will not feel it is sucking your blood, corporations are coopting the very processes by which people recognize what is going on so that more and more we are living in a virtual reality without realizing it. Sort of like a Potemkin village or like the movie The Truman Story where a boy is born and raised on a television set without knowing it. And as corporations merge and grow larger, they have even bigger budgets to build even more elaborate and convincing "sets". But this is not science fiction. The "sets" are being built around us as you read this.
Sheldon Rampton and John Stauber of the Center for Media & Democracy have been documenting this process for years. Their publications include a quarterly newsletter, PR Watch, and several books including: Toxic Sludge Is Good For You: Lies, Damn Lies and the Public Relations Industry, Mad Cow USA: Could the Nightmare Happen Here?, and now Trust Us, We're Experts. While flippant and amusing, these books and articles tell a very chilling story of corporate public relations manipulation and spin control growing exponentially in size, audacity and sophistication.
The "father of public relations", Rampton and Stauber point out in Trust Us, is Edward L. Bernays, son in law and disciple of Sigmund Freud. By following Bernays' philosophy one can see the road map to the future. Here are some of his ideas [pp 42 - 44]:
** scientific manipulation of public opinion is necessary to overcome chaos and conflict in society
** In almost every act of our lives, whether in the sphere of politics or business, in our social conduct or our ethical thinking, we are dominated by the relatively small number of persons ... who understand the mental processes and social patterns of the masses. It is they who pull the wires which control the public mind.
** while most people respond to their world instinctively, without thought, there exist an intelligent few who have been charged with the responsibility of contemplating and influencing the tide of history
** public relations is an applied science, like engineering, through which society's leaders could bring order out of chaos
** being herd like also made people remarkably susceptible to leadership.
Of course that "leadership" can only be exercised by those who can afford the price of the Hill & Knowltons and APCOs of this world.
Here are some cases of virtual reality cited in their latest book. Big contributions, free junkets and the promise of future jobs are the more obvious ways of corrupting legislators but less obvious and more subtle is the use of public relations to actually manipulate the "facts". A typical example of how this works is illustrated on page 14.
"In the Fall of 1997, Georgetown University's Credit Research Center issued a study which concluded that many debtors are using bankruptcy as an excuse to wriggle out of their obligations to creditors. Lobbyists for bank and credit card companies seized on the study as they lobbied Congress for changes in federal law that would make it harder for consumers to file for bankruptcy relief. Former U.S. Treasury Secretary Lloyd Bentsen cited the study in a Washington Times opinion column, offering Georgetown's academic imprimatur as evidence of the need for `bankruptcy reform'. What Bentsen failed to mention was that the Credit Research Center is funded in its entirety by credit card companies, banks, retailers, and others in the credit industry. The study itself was produced with a $100,000 grant from Visa USA and MasterCard International Inc. Bentsen also failed to mention that he himself had been hired to work as a credit-industry lobbyist."
Coopting and distorting the very sources of knowledge and information which informed people, legislators, scientists, government officials, the press, etc. rely on as being objective and scientific is one of the most clever and the most egregious techniques for creating virtual reality. As an EPA employee I have seen many examples of self-serving corporate sponsored "scientific" studies being foisted off on EPA and used to justify weak ineffective regulations or no regulations at all. The fraud, if discovered at all, is rarely discovered by EPA. In the absence of high level support there is very little incentive for science bureaucrats to look closely at studies with powerful backers.
From p. 199: If you want to know just how craven some scientists can be, the archives of the tobacco industry offer a treasure trove of examples. Thanks to whistle-blowers and lawsuits, millions of pages of once-secret industry documents have become public and are freely available over the Internet. In 1998, for example, documents came to light regarding an industry- sponsored campaign in the early 1990s to plant sympathetic letters and articles in influential medical journals. Tobacco companies had secretly paid 13 scientists a total of $156,000 simply to write a few letters to influential medical journals. One biostatistician, Nathan Mantel of American University in Washington, received $10,000 for writing a single, eight-paragraph letter that was published in the Journal of the American Medical Association. Cancer researcher Gio Batta Cori received $20,137 for writing four letters and an opinion piece to the Lancet, the Journal of the National Cancer Institute, and the Wall Street Journal - nice work if you can get it, especially since the scientists didn't even have to write the letters themselves. Two tobacco-industry law firms were available to do the actual drafting and editing. All the scientists really had to do was sign their names at the bottom."
If the virtual reality created by public relation firms were only limited to selling toothpaste and deodorant we might not get too concerned about it. Falsifying medical research to defend harmful and dangerous products is a troublesome escalation. But there appears to be no limits to the uses of PR and no concern by the users of its ultimate impact. The issue of global warming, which could possibly plunge humanity into a new dark age, is being surrounded by the fog of virtual reality by the practitioners of PR as if the stakes were no more important than the selling of mouthwash.
Rampton and Stauber point out in pp 267-288 of Trust Us that PR firms hired by the major industrial emitters of greenhouse gasses have created dozens of influential sounding front organization such as "The Advancement of Sound Science Coalition", "The Global Climate Information Project", "The Information Council for the Environment" and "The Greening Earth Society" which have saturated the media, Congress and the public with industry spin so as to make their case by sheer volume and noise. Since the facts and the scientific community are so overwhelming against them, the object of the public relations onslaught has been to slow down, confuse and defuse public clamor for resolute action. Friends of the Earth International calls this "lobbying for lethargy".
There is legitimate scientific debate about the source and rate of global warming and a lot of the spin addresses that, but a lot doesn't. Some of the dirtier tricks played are:
** An attempt to stimulate anti Kyoto Treaty email to President Clinton by promising to enter writers' names in a $1000 sweepstakes drawing.
** Appealing to anti-abortion activists with the claim that "Al Gore has said abortion should be used to reduce global warming."
** Touting phoney petitions of scientists discrediting the theory of global warming.
** Circulating phoney "scientific" papers made up to look like they had appeared in reputable peer reviewed scientific journals.
** Some industry flacks claim the Earth is actually cooling while other claim that global warming is a good thing.
The scary thing is that lobbying for lethargy is working.
The book is very idealistic/ unrealistic.......2007-04-13
One thing that the authors don't think about is that: Most people are not only not educated enough to understand the specialist jargon that goes with many industrial products, but that if they did try to interpret it *based on their limited information/ understanding* disaster would result.
The authors also don't get into what happens when a well meaning government agency overregulates an industry SO MUCH that it ends up being of benefit to no one. Examples abound-- that were not dealt with in the book.
1. The FDA has such tight regulations on drugs that they end up costing 2-3 times more to produce/ sell to the American public than what they should. And much of this cost is legal fees, excessive testing, and clinical trials.
2. The trucking industry is also something that is heavily regulated. There is a chronic shortage of truck drivers in the industry because there are so many regulations that many people who would be perfectly competent truck drivers can't get a chance at working. (For reference, automobiles kill 40,000+ Americans per year, and trucks kill about 900. An average truck driver might drive 55 hours per week compared to the single digit hours that are driven by a passenger car.)
3. Everyone is whining about the price of gas, but no one knows whether the high cost is because of refineries operating at peak capacity or because of insufficient existing oil supplies. No one will ever be able to test this, since a single refinery has not been built in the last 30 years in the United States.
If people were able to regulate industries by the political process (say, by referenda or voting for candidates that would pass strict legislation), whatever came along after what currently exists would be FAR WORSE.
These authors need to pick up some books on Economics-- specifically ones that deal with information asymmetry (as in, how corporations have a better idea of what they are doing than third party observers).
Other than that, the book is very well written with lots of good examples. It's worth picking up-- in spite of my low rating thereof.
If Everybody Believes Something, It's Probably Wrong.......2006-12-29
If everybody believes something, it's probably wrong! We call that Conventional Wisdom. "Trust Us We're Experts" is one of the few books that I recommend to all of my patients that enter my office. The information in this book has the power to potentially save your life, since it provides the reader with the tools to spot propaganda that's regularly disseminated to the masses.
Americans are the most conditioned, programmed beings on the planet. Not only are our thoughts and attitudes continually being shaped and molded; our very awareness of the whole design seems like it is being subtly and inexorably erased! It is an exhausting and endless task to keep explaining to people how most issues of conventional wisdom are scientifically implanted in the public consciousness by a thousand media clips per day. I feel that Stauber and Rampton do an excellent job at guiding the reader through the PR industry and expert deception that is propagated daily. My recommendation is to buy this book today then kill your TV!
Dr. Matthew J. Loop
- Author of "Cracking the Cancer Code"
Take critical thinking one step further..........2005-11-19
...and use the techniques in this book on the book itself. Sadly, a book with so much promise falls victim to its own PR machine all too often. Face it, if you're going to use critical thinking, use it consistently. If you use it against what you don't like, but cast a blind eye on things you are passionate about, how critical is that, really?
Beware of "Experts" -- Follow the Money! .......2005-07-02
John Stauber tells it like it is, and I wish this book were a bestseller. Readers who can accept these truths may also want to read a highly detailed yet fascinating expose of a huge and profitable industry that has been manipulating science and gambling with your health -- "The Whole Soy Story:The Dark Side of America's Favorite Health Food" by Kaayla Daniel, The fact that you are probably thinking, "No, we all know that soy is healthy for us" is proof of how thoroughly you've been conned. I was too, but no longer. "Fluoride Deception" by Christopher Bryson is another good one. Thanks to John Stauber, I'm wary of experts and now know enough to follow the money.
Average customer rating:
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Exposing the PR Experts.(Review) (book review): An article from: Multinational Monitor
Charlie Cray
Manufacturer: Essential Information, Inc.
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ASIN: B0008HVEB4
Release Date: 2005-07-28 |
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This digital document is an article from Multinational Monitor, published by Essential Information, Inc. on April 1, 2001. The length of the article is 1629 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.
Citation Details
Title: Exposing the PR Experts.(Review) (book review)
Author: Charlie Cray
Publication:
Multinational Monitor (Refereed)
Date: April 1, 2001
Publisher: Essential Information, Inc.
Volume: 22
Issue: 4
Page: 27
Article Type: Book Review
Distributed by Thomson Gale
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The Nonprofit Organization's Guide to E-Commerce
Gary M. Grobman
Manufacturer: White Hat Communications
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ASIN: 1929109032 |
Book Description
E-commerce issues that are specific to nonprofit organizations, such as using the Internet for fundraising and building lasting relationships with potential donors, are addressed in this guide. Practical techniques for building online shopping malls, conducting online charity auctions, selling goods and services, and creating online communities are offered. Handling payments, fulfilling orders, establishing customer service and privacy policies, and marketing a nonprofit Web site are also covered. Sidebar interviews, reviews of relevant Web sites, technical and online writing advice, and a glossary of commonly used e-commerce terms add value to this useful guide.
Book Description
This comprehensive text is designed to prepare users to take and pass the California Real Estate Salesperson and Broker examinations. It provides a complete background in California real estate principles and offers instruction and hands-on experience in examination techniques. This text is organized to parallel California Real Estate Principles (McKenzie, Anderson, Battino, & Hopkins). Use it in conjunction with California Real Estate Principles, or as a standalone preparation tool for the California real estate examination.
Customer Reviews:
Excellent Prep Book.......2007-06-28
I bought this book and it was the only book I used to prep for my real estate broker's exam. I took the exam on June 20, 2007 and passed (it was my first try).
There are 15 chapters in this book and at the end of each chapter, there is a practice quiz you can take to test your knowledge on what the chapter just covered. Each quiz contains anywhere from 45-150 questions, but most quizes have over 100 questions. The book also contains 3 practice exams (150 questions each) at the very end to test you on all the topics covered in the book.
I went through all the M/C questions in this book twice (3 times for the more difficult chapters). The night before my exam, I actually had a last-minute panic that the practice questions in the book would be different from the actual exam. I shouldn't have worried. The questions turned out to be very representative of the actual exam. I didn't see more than 2 or 3 questions in the exam that dealt with a topic or situation that I didn't come across in the book. In fact, on many questions, I actually knew what the answer should be before I even finished reading the question since I had already answered many similar questions in the prep book!
I am not affiliated with the author in any way. In fact, this is my first book review, ever. I felt compelled to write this review and share my experience with others as I recall how anxious I was about the quality of this book when I purchased it.
Average customer rating:
- Great book!
- Great Material
- Complete the questions in this book and you will pass
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California Real Estate License Examination Preparation
William H. Pivar , and
Dennis J. McKenzie
Manufacturer: Prentice Hall
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California Real Estate Principles
ASIN: 0130859567 |
Book Description
This comprehensive text is designed to prepare users to take and pass the California Real Estate Salesperson and Broker examination. It provides a complete background in California real estate principles, and offers instruction and hands-on experience in examination techniques. This text is organized to parallel California Real Estate Principles (McKenzie, Anderson, Battino, & Hopkins). Use it in conjunction with California Real Estate Principles, or as a standalone preparation tool for the California real estate examination.
Customer Reviews:
Great book!.......2001-07-03
I baught this book at first just so I can see how I would feel about getting into real estate. Let me tell you, I studied the book, took the C21 course (we went over the same material that was in the book but rushed through it in class)then took and finished my state exam in a little over a half hour (3-31/2 hour test if I remember correctly).
Believe me when I say, this book helped me a lot. I don't think I would have past the state exam with just taking the crash course.
I have been in real esate for a year now :). Thank you, Mr. Pivar
Great Material.......2000-10-13
I am about to take my exam and I am quite confident thanks to this exam book by William Pivar. I was not able to find the companion that can go with this book according to the Introduction. I think it would have made it even easier to learn.
Complete the questions in this book and you will pass.......1998-09-03
This book is a rigorous study book. And it is a lot less expensive than taking a cram course. It is the only thing I studied and I passed the first time!! Now I just wish there was a companion book for the Broker's exam!!!
Product Description
This is the "gold standard" textbook for real estate basics. In this book you will study 15 department of Real Estate approved lessons, including fundimentals of the real estate business in California as well as an overview of Escrow, Financing, Appraisal, Taxation and Brokerage. Each chapter begins with an outline of what you wil learn and concludes with a rteview quiz to more effectively direct your attetnion to the materials on wheich you will ultimately be tested. Caslifronia Reas Estate Principles provides the solid foundation upon which to build a successful and productive real estte career.
Book Description
Presented in a direct, practical manner, this text focuses on the factors that cause real estate values to change. It is ideal for students with no formal math or economics background. Applications to the real estate market are non-quantitative.
Customer Reviews:
Good overview of how real estate markets work that's easy to read.......2007-01-11
I saw the one other review and thought I should comment. I took a Real Estate Economics course at my local community college a couple years ago and this was the textbook. My instructor did not suck and had his own tests and assignments, so I cannot comment on the tests or teachers edition. I do not dispute the apparent inaccuracies. They are discouraging, and if I chose not to ignore them, I might give the book 3 stars. But I will ignore these weaknesses and review this as a book for any reader or investor who might want to read it independently.
Now, I'm an investor first and a real estate investor second. And I was actually an economics major in college. So I agree that this book was far from challenging material. The author takes the entire first chapter to explain what to expect and not to expect from the book. It's not an economics book. The book is actually a hodge-podge of introductions to several topics that all add up to a decent picture of how and why the real estate markets work the way they do: real estate fundamentals, taxation, development, government policies, and investments in general.
In fact, I've used the beginning of chapter 16 "Basic Investment Principles" p379-383 when trying to teach people about investing in general. It's amazing how few "everyday people" understand the basic ideas of taxability, control, liquidity, risk, and return. And understanding the different kinds of risks: inflation risk, interest rate risk, market risk, policy change risk, etc.
Anyway, some might interpret it as "off topic", but as long as you know that it's a hodge-podge book going in, I think it's a recommended read for any real estate investor. And the other review said it was written at a junior high level. That may be about right. But I didn't mind it. It was very easy to read.
Now, it is a textbook and it's just over 450 pages. Mass-market real estate books pepper you with anecdotes and opinions and examples. There isn't much of that. It's pretty dry. But if you are interested in the topic, it's accessible and worth the time.
Get the book used or better yet, drop the class........2003-02-26
I posted my initial review of this book before finishing it
and my first review was rather negative. I think it is worth
following up, so I have changed my review after finishing the
class. My review has gotten a little worse...
Conclusions :
This book is nearly devoid of subject matter provided you
understand basic supply and demand. When houses are scarse
they cost more, when there are vacancies, they cost less.
The book has a companion study guide, and teachers edition
with test, so your teacher doesn't have to do any work. That
is not so unusual, but read on...
The study guide only matches the book for the first 6 chapters
and then runs amok. Nearly half of the study guide questions
are subjective and misleading. The content of the textbook
is often contradicted by the tests and the study guide.
The teachers editon has a significant number of the test
questions wrong. If your teacher chose this sorry text, you
can almost bet they will mark you wrong on the tests and you
will have little or no opportunity for rebuttal because your
teacher is fundamentally lazy or they would have picked the
better text by Hubert et al. My teacher did not return our
tests at all, and when we reviewed the answers he refused to
consider valid arguments that there might have been a mistake
except in one case where the whole class was shouting at him.
This text was written in the early 1990s. Some parts have been
updated, some have not. The text is rarely wrong or misleading,
but it is geared at junior high level. The study guide and the
teachers materials seem to have been prepared by someone other than
the text author, they are often dead wrong, contradictory, or subjective so you should prepare to be frustrated by the
experience of taking a class based on this textbook.
I should add that I am getting a good grade in the class, I
am mostly angry that I have spent so much time and have learned
absolutely nothing and my teacher and the author of this text
are profiting at my and my classmates expense. If I could do
this over again I would drive to a farther away school in order
to find somebody who wanted to teach.
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Composers Of Classical Music Of Jewish Descent
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Composers of Classical Music of Jewish Descent.(Book Review) : An article from: Notes
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Citation Details
Title: Composers of Classical Music of Jewish Descent.(Book Review)
Author: Stephen Luttmann
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Notes (Refereed)
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Max Leopold Margolis: A Scholar's Scholar
Leonard J. Greenspoon
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