From Selling to Serving: The Essence of Client Creation

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Create lasting Clients

Make room on your bookshelf

Great!

Deep thoughts for everyone in need of coaching

From Selling to Serving: The Essence of Client Creation
Lou Cassara
Manufacturer: Kaplan Business
ProductGroup: Book
Binding: Hardcover

General | Business & Investing | Subjects | Books
Marketing & Sales | Business & Investing | Subjects | Books | Advertising | Consumer Behavior | Customer Service | Marketing | Public Relations | Sales & Selling
Budgeting & Money Management | Personal Finance | Business & Investing | Subjects | Books
General | Personal Finance | Business & Investing | Subjects | Books
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ASIN: 0793192072
Release Date: 2004-06-01

Book Description

“From Selling to Serving promises to become the bible for financial planners, insurance agents, and other financial products and services advisors. This is the next best thing to visiting the Cassara Clinic™.”

Ed Morrow, CFP, CLU, ChFC, FRC, CEP, CEO, International Association of Registered Financial Consultants

Guarantee your business success by learning how to attract, connect and commit clients to retain your services. In his new book, From Selling to Serving: The Essence of Client Creation, Lou Cassara teaches you how. You’ll learn the importance of focusing on relationships, rather than products—including the relationship you have with yourself. Using the techniques developed in The Client Creator Process™, Cassara teaches:

· How to dramatically increase your effectiveness in the process of client creation;

· How to practice “the Golden Rule” with a twist;

· How to create alignment and trust by sticking to a client’s agenda;

· How to communicate your real value to someone;

· How to build your business from the inside out.

Cassara weaves some of life’s most powerful lessons into his well-tested strategies for building a successful sales business. He motivates, inspires and engages readers to examine the way they think about the financial services industry. At the end of this book, you’ll understand why a true professional is “someone who leaves others feeling served.”

Customer Reviews:

Create lasting Clients .......2007-01-11

Understanding the essence of Lou's Client Creator model and implementing it in your business, allows you to gain 'trusted advisor' status with your clients. He walks you through the process of developing your own style/script so that you can be the first class version of yourself rather than a second rate version of another successful sales representative.

If you are serious about bringing value to your clients and learning what matters most to them, read this book.

It's highly recommended for clients of Battson Coaching who are selling products or services.

Make room on your bookshelf.......2006-11-03

Absolutely essential reading for the new school salesperson. Sales trainer, Cassara, makes the point we need to be authentic people providing value to those we sell. The value is not so much the product or service we offer which is often a commodity from the marketplace's stanpoint, but is our unique positive character traits which will align with client needs. The book contains worksheets designed to identify qualities in us that customers will find attractive and build conidence in ourselves knowing we are really helping others. Overlook the too cute acronyms for the excersises and worksheets.

Great!.......2005-04-03

This is a hands on guide to your career. I am brand new in the business and found it to be extremely helpful. It is almost like having a veteran agent/rep. sitting in your back pocket ready to give you all the advice, tips, and lessons you need at a moments notice. He give you the tools necessary to succeed and do well in this extremely difficult business. At the end of every chapter is a lesson for you to think through and work on. I loved it! You're not just reading the words, but you are actually putting those words into action and taking that first step towards building your practice. I loved it, I love Lou Cassara (I heard him speak once), and I think you will love it as well. :)

Deep thoughts for everyone in need of coaching.......2004-07-31

Lou Cassara is by far one of the best producers in the financial security industry. Just like he handles his clients, he has come through for the rest of us with this truly powerfull book that will give you not only the resources, but the insight necessary to create new and better relationships with your clients, friends and families on a very caring and intimate level. After reading this book and developing what Lou calls your Personal Value Statement, I imediately saw results in the conduct and content of the conversations I was having with EVERY single indivudual I came in contact with. This book is about much more than what might apear to be on the surface. I truly believe that if you apply the deep wealth of clear information into your life, you will be a much happier, effective, and caring individual. As Stephan Covey would put it, I have had a major paradigm shift after reading the book and completing its excercises just once. I plan on studying the book many times over, and strongly reccomend that if you are having trouble identifying in your relationships that you need to read this book. It will help you pick up priceless advice you will get NO WHERE else. I hope you all enjoy this book as much as I have, and a sincere thanks to Lou and all the work he has put into this book, it is truly a life impacting work.

Edward K.

Book Description

Going beyond the simple definitions provided in telecom dictionaries, the massive and comprehensive Desktop Encyclopedia provides detailed 3-5 page articles, complete with diagrams and tables, that fully explain key telecommunications technologies, protocols, and principles.

Customer Reviews:

This book helped me to stay current........2000-07-31

There are so many Telcomm terms and there are more every year. It's always good to have a easy-to-read technical reference book like this one. It's easy to read even for a Taiwanese! :-)

Btw, I hope there will be revised version of this book every two or three year. Thank you Mr. Muller, the author of the book, for providing the nice book.

Clear non-technical descriptions of telecomunications terms........1999-02-06

Clear, non-technical descriptions of telecommunication terminology and concepts are what the reader can expect from this title. It covers LANS, WANS, voice, data, and standards.

All telecommunications developers and engeeners must have it.......1999-02-05

This book it's has to be in every engeener desktop and also it's a great dictionary for universities stands and for students tools.

Strongly recommended; good value........1998-02-27

This is a remarkably good reference work, especially considering (or because?) it is the work of one person (and no doubt a good editor). The articles are long enough to cover complex topics yet focused enough to provide a handle on the subject. Muller has an excellent sense of proportion. He offers succinct synopses of technical matters without getting bogged down in stuff only an engineer would understand. You can get a quick overview of "distance learning" and "outsourcing," on the one hand, or PCS 1900 and CDMA on the other. And all of it is very well and clearly written. Useful for anyone in the industry, or just for the curious.

Desktop Encyclopedia of the Internet (Artech House Telecommunications Library)

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Desktop Encyclopedia of the Internet (Artech House Telecommunications Library)
Nathan J. Muller
Manufacturer: Artech House Publishers
ProductGroup: Book
Binding: Hardcover

General | Computers & Internet | Subjects | Books

General | Software | Computers & Internet | Subjects | Books

General | Reference | Subjects | Books
ASIN: 0890067295

Desktop Encyclopedia of Voice and Data in Networking

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Desktop Encyclopedia of Voice and Data in Networking
Nathan J. Muller
Manufacturer: McGraw-Hill Companies
ProductGroup: Book
Binding: Paperback

General | Certification Central | Computers & Internet | Subjects | Books

General | Science | Subjects | Books

General | Arts & Photography | Subjects | Books

Book Description

A companion volume to the Deisktop Encyclopedia of Telcommunications, this book, in an identical format, details the terms and concepts of data communication networks in a manner both in-depth an accessible to beginning professionals. Not simple definitions, these are carefully organized, well-written articles. The book will cross-reference with the telecom encyclopedia.

Download Description

From Advanced Television Enhancement to Linux Mobile Phone Fraud to Year 2000 Compliance, Nathan J. Muller's Desktop Encyclopedia of Voice and Data Networking sharpens your expertise on more than 200 critical networking and telecommunications issues.

Desktop Encyclopedia of Telecommunications

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Desktop Encyclopedia of Telecommunications
Muller Nathan J
Manufacturer: Mcgraw Hill
ProductGroup: Book
Binding: Paperback
ASIN: B000LCSWSO

Desktop Encyclopedia of Telecommunications - The Best Climbing Writers Present Their Work

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Desktop Encyclopedia of Telecommunications - The Best Climbing Writers Present Their Work
Muller
Manufacturer: McGraw-Hill Professional
ProductGroup: Book
Binding: Paperback
ASIN: B000OG7RHE

Desktop Encyclopedia of Telecommunications with CDROM (McGraw-Hill Telecommunications)

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Desktop Encyclopedia of Telecommunications with CDROM (McGraw-Hill Telecommunications)
Nathan J. Muller
Manufacturer: Tandem Library
ProductGroup: Book
Binding: Hardcover

Reference & Collections | Biographies & Memoirs | Subjects | Books

Reference | Engineering | Professional & Technical | Subjects | Books

Engineering | Reference | Science | Subjects | Books
ASIN: 0613918029

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Ustad Mohommad Sarmast: A 20th Century Composer, And The First Symphonic Score Of Afghanistan
Ahmad Naser Sarmast
Manufacturer: Monash Asia Inst
ProductGroup: Book
Binding: Spiral-bound

General | Composers & Musicians | Arts & Literature | Biographies & Memoirs | Subjects | Books
General | Biographies & Memoirs | Subjects | Books
ASIN: 073261192X

Book Description

T. E. Kyei's memoirs trace his life from his early childhood in the opening decade of the twentieth century through Ghana's independence in 1957. The autobiography demonstrates this consummate cultural translator's ability to both intuit the questions raised by those unfamiliar with Asante culture and also seamlessly weave answers to such questions into his narrative. The detail on social and material life contained in Kyei's memoirs is unparalleled in the scholarly literature on Asante. His writings open up fundamental questions about the production (and producers) of historical knowledge about African societies and they will surely inspire a major reassessment of the categories and concepts Africanist scholars have used in their studies of African societies. T.E. Kyei, served as the principal research assistant in the data collection for noted anthropologist Meyer Fortes's Ashanti Social Survey, which was published in the mid-1940s. As Jean Allman explains in her introduction, howeve T. E. Kyei, served as the principal research assistant in the data collection for noted anthropologist Meyer Fortes's Ashanti Social Survey, which was published in the mid-1940s. As Jean Allman explains in her introduction, however, Kyei played a vital role not only in the collection of data Fortes used, but also in its interpretation. In this vivid autobiography, the author presents not only his personal and professional recollections, but also contributes significantly to our understanding of a crucial time period in West African history.

Our towns the way they were and life is good, memories of my childhood

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Our towns the way they were and life is good, memories of my childhood
Mary Lois Douglas Forrester
Manufacturer: M.L. Forrester
ProductGroup: Book
Binding: Unknown Binding
ASIN: B0006S50J2

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My Life-Our History
Mordehay Klein
Manufacturer: Minerva Press
ProductGroup: Book
Binding: Paperback

General | Biographies & Memoirs | Subjects | Books

Jewish | Ethnic & National | Biographies & Memoirs | Subjects | Books

Our family history on my mothers [sic] side

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Our family history on my mothers [sic] side
John G Schillberg
Manufacturer: The Author
ProductGroup: Book
Binding: Unknown Binding

General | Agricultural Sciences | Science | Subjects | Books
ASIN: B0006QW4BG

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