Smart Things to Know About Growth (Smart Things to Know About (Stay Smart!) Series)
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    Smart Things to Know About Growth (Smart Things to Know About (Stay Smart!) Series)
    Tony Grundy
    Manufacturer: Capstone
    ProductGroup: Book
    Binding: Paperback

    Strategy & CompetitionStrategy & Competition | Management & Leadership | Business & Investing | Subjects | Books
    ManagementManagement | Management & Leadership | Business & Investing | Subjects | Books
    Systems & PlanningSystems & Planning | Management & Leadership | Business & Investing | Subjects | Books
    GeneralGeneral | Business & Investing | Subjects | Books
    ASIN: 1841120529

    Book Description

    Smart Things to Know about Growth is a sharp look at the latest thinking on making the most of the opportunities and avoiding the pitfalls associated with rapid growth.
    Grundy provides a comprehensive grounding in the principles that underlie sustainable growth, including setting growth objectives, learning how to adapt to changing circumstances, recognizing when growth is not a good idea and keeping your people with you.
    Smart Things to Know About Partnerships
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      Smart Things to Know About Partnerships
      John L. Mariotti
      Manufacturer: Capstone
      ProductGroup: Book
      Binding: Paperback

      Strategy & CompetitionStrategy & Competition | Management & Leadership | Business & Investing | Subjects | Books
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      Organizational ChangeOrganizational Change | Organizational Behavior | Business & Investing | Subjects | Books
      New Business EnterprisesNew Business Enterprises | Small Business & Entrepreneurship | Business & Investing | Subjects | Books
      ASIN: 1841121126

      Book Description

      A comprehensive guide to getting the most from strategic alliances
      This new volume in the series guides readers through the benefits and pitfalls of corporate alliances. From choosing a partner to matching cultures, goals, aspirations, and resources; from dealing with conflict to building competitive advantage in order to access new markets, technologies, and knowledge, this is a unique guide to the power of collaboration.
      The Smart Things series has established a reputation as a first-choice for hassled executives who want to stay in touch with the latest thinking. Each book delivers a sharp introduction to the basics as well as sharing experience and tips from the gurus on the frontiers of the field. Its innovative "build-your-own-book" format and design create an unforgettable learning experience.
      Smart Things to Know about Strategy
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        Smart Things to Know about Strategy
        Richard J. Koch , and Richard Koch
        Manufacturer: Capstone
        ProductGroup: Book
        Binding: Paperback

        Strategy & CompetitionStrategy & Competition | Management & Leadership | Business & Investing | Subjects | Books
        LeadershipLeadership | Management & Leadership | Business & Investing | Subjects | Books
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        ASIN: 1841120340

        Book Description

        Everyone knows that strategy is the cornerstone of any business. But very few people know how to make it work for them. What do smart people know about strategy that the rest of us don't? How can we learn from the best and apply the lessons for ourselves? If you want to really understand business strategy, you've picked up the right book. Smart Things to Know About Strategy is a distilled summary of everything you always wanted to know about strategy. It will show you how to: Smart Things to Know About Strategy gives you everything you need to devise a great strategy and keep it on track. Watch your sales grow and your company take off! Smart Things to Say: `Planning is everything. The plan is nothing' President Dwight D. Eisenhower
        Smart Things to Know About Scenario Planning (Smart Things to Know About (Stay Smart!) Series)
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          Smart Things to Know About Scenario Planning (Smart Things to Know About (Stay Smart!) Series)
          Tony Kippenberger
          Manufacturer: Capstone Publishing
          ProductGroup: Book
          Binding: Paperback

          Strategy & CompetitionStrategy & Competition | Management & Leadership | Business & Investing | Subjects | Books
          ManagementManagement | Management & Leadership | Business & Investing | Subjects | Books
          Systems & PlanningSystems & Planning | Management & Leadership | Business & Investing | Subjects | Books
          GeneralGeneral | Business & Investing | Subjects | Books
          ASIN: 1841120588

          Book Description

          Smart Things to Know about Scenario Planning provides a completely up-to-date overview of current techniques for understanding and planning for the future. Kippenberger outlines the principles and summarises the ideas of the key thinkers including Gary Hamel and C.K. Prahalad, Peter Schwartz, Stan Davis and Watts Wacker. Tony Kippenberger goes on to also examine and compare the core methodologies for managing alternative futures.

          How to Form a Corporation, LLC or Partnership in Nevada (QuickStart)
          Average customer rating: 3 out of 5 stars
          • Average book
          How to Form a Corporation, LLC or Partnership in Nevada (QuickStart)
          W. Dean Brown
          Manufacturer: Corporate Publishing Company
          ProductGroup: Book
          Binding: Paperback

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          ASIN: 1930617151

          Customer Reviews:

          3 out of 5 stars Average book.......2005-07-27

          Provides forms to copy and use or a way to get them on disk. Would be better to just include a CD in the book jacket. Probably set up to get you mailing address for future spam.

          Telework: Towards the Elusive Office (John Wiley Series in Information Systems)
          Average customer rating: 4 out of 5 stars
          • A wealth of data and analysis
          Telework: Towards the Elusive Office (John Wiley Series in Information Systems)
          Ursula Huws , Werner B. Korte , and Simon Robinson
          Manufacturer: John Wiley & Sons Inc
          ProductGroup: Book
          Binding: Paperback

          GeneralGeneral | Popular Economics | Business & Investing | Subjects | Books
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          ASIN: 0471937339

          Customer Reviews:

          4 out of 5 stars A wealth of data and analysis.......1999-01-12

          As with any publication in which Ursula Huws has a hand, this book contains a wealth of the statistical data and analysis that is so often missing from treatments of telework. Although now out of print, and reporting data from the 1980s, it is well worth while tracking down a copy of this book if you want to understand the background to telework and in particular the early research. Doing so would perhaps reduce the great amount of time and effort wasted by new young researchers who study again, usually less well, aspects that have already been covered by the professionals!

          Juices & Smoothies: Over 200 Delicious Drinks for Health and Vitality (Pyramid Paperbacks)
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            Juices & Smoothies: Over 200 Delicious Drinks for Health and Vitality (Pyramid Paperbacks)
            Nikoli
            Manufacturer: Hamlyn
            ProductGroup: Book
            Binding: Paperback

            GeneralGeneral | Cooking, Food & Wine | Subjects | Books
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            1. Juices & Smoothies: Over 160 Healthy, Refreshing and Irrestible Drinks and Blends Juices & Smoothies: Over 160 Healthy, Refreshing and Irrestible Drinks and Blends

            ASIN: 0600608433

            Book Description

            Improve your health and boost your vitality with more than 200 scrumptious juice and smoothie recipes. These simple-to-prepare concoctions make it easy to get your recommended daily five portions of fruits and vegetables and the important enzymes, vitamins, and minerals they contain. Need a jolt of energy? Try a "rocket fuel" smoothie made with mango and pineapple juice. A cheerful "raspberry ripple" will give you a lift with its blend of fresh raspberries, yogurt, and soy milk. Get bonus protein with a banana and peanut butter smoothie, and revitalize after an evening out with an "all nighter" made with banana, strawberries, and orange juice. Tempting photographs showcase each colorful and tantalizing taste treat, and tips on choosing and preparing ingredients and equipment are included. By incorporating juices and smoothies into your balanced diet, you will look and feel great.

            The Tax Tracker for Teachers: Tax Year 2003
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              The Tax Tracker for Teachers: Tax Year 2003
              Gerald R Karp
              Manufacturer: The Tax Tracker LLC
              ProductGroup: Book
              Binding: Spiral-bound

              Personal TaxesPersonal Taxes | Taxes | Accounting | Industries & Professions | Business & Investing | Subjects | Books
              ASIN: 0972562168

              Book Description

              Let Your Money Work as Hard for You as You Work for It! How many times have you received your W-2s for the year and said, "I made how much? Where did it all go? "

              We have the answer and it's called The Tax Tracker.This product is an extremely simplified way to organize your expenses for tax purposes, giving you the ability to

              Organize your taxes for a simplified and more productive tax return
              Show you where your money is going for planning and budget purposes
              Keep you from making the same mistakes twice, and
              Keep your money in YOUR pockets

              The Tax Tracker is an inexpensive filing system with no computer required. It is a year-round system that enables you to keep all of your receipts in place, categorized and organized so that you are not scrambling the night before you get your taxes done. In short, the Tax Tracker simplifies your life and your finances while:
              Keeping you from missing important deductions
              Ensuring a smooth and effective tax preparation process
              Covering you in the event of an audit

              The Tax Tracker is the only tax planning system of its kind in the country. Not only is it simple to follow, which is why people are keeping it up for the whole year, but also it is geared to your particular field.

              The Wealth of Choices: How the New Economy Puts Power in Your Hands and Money in Your Pocket
              Average customer rating: 4 out of 5 stars
              • Insightful!
              • A Wealth of Choices But Not a Wealth of Information
              • Economic History, Buying Guide, and Assumption Changer!
              • Our guru for the new world of economics
              • Finally. . . A Survival Guide for the New Economy
              The Wealth of Choices: How the New Economy Puts Power in Your Hands and Money in Your Pocket
              Alan Murray
              Manufacturer: Crown Business
              ProductGroup: Book
              Binding: Hardcover

              Policy & Current EventsPolicy & Current Events | Popular Economics | Business & Investing | Subjects | Books
              GeneralGeneral | Popular Economics | Business & Investing | Subjects | Books
              GeneralGeneral | Job Hunting & Careers | Business & Investing | Subjects | Books
              GuidesGuides | Job Hunting & Careers | Business & Investing | Subjects | Books
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              IntroductionIntroduction | Investing | Business & Investing | Subjects | Books
              Production & OperationsProduction & Operations | Management & Leadership | Business & Investing | Subjects | Books
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              Finance & InvestingFinance & Investing | Finance | International | Accounting & Finance | Professional & Technical | Subjects | Books
              ASIN: 0812932668
              Release Date: 2000-06-27

              Amazon.com

              Alan Murray, a longtime economics reporter for The Wall Street Journal and commentator on CNBC, believes we're heading into an economic golden age. Recessions will be rare because of high-tech inventory management. Inflation will be unlikely because global competition puts steady downward pressure on prices. And yet, because of increased productivity, our wages and standard of living will steadily increase. "The New Economy is a buyer's world," he writes, and by that he means the persistent consumer will be able to get the product he wants at a price he's willing to pay. Sometimes that price will be below the actual cost of the product.

              Murray does a superb job of making the task of searching for information on the tangled Web seem easy and expedient. In the section on health care in the New Economy, for example, he gives a seven-step checklist for deciding how to deal with a major medical issue. This includes Web sites you can go to for information about your doctor and hospital. The downside is that many of us are overloaded with choices, and want things to be simpler. We return to brand names we trust, even when others might be cheaper or more convenient, because we don't want to sacrifice a known quantity. Many of us stick with AT&T long distance service and high-interest credit cards just because we're too overwhelmed to choose cheaper alternatives. Ultimately, we profit from the New Economy by becoming our own brands, Murray writes. We pursue topics we're passionate about, become experts, and then find ways to profit from that expertise. Likewise, we all become investing experts and manage our own money based on the knowledge we gain online.

              Murray is a smart storyteller and laces the service-oriented aspects of The Wealth of Choices with anecdotes about the people he's met in his years at the Journal, ranging from Alan Greenspan to the Gardner brothers, founders of the Motley Fool investment Web site. The result is an entertaining look at our often-bewildering new world from a writer so gifted he can find something interesting to say on virtually any topic. And any book that makes choosing a long-distance provider interesting deserves a look. --Lou Schuler

              Book Description

              It's Not Your Father's Economy . . .

              If Adam Smith were to visit the United States today, he would be a very happy man. That invisible hand he made famous in The Wealth of Nations two centuries ago is more limber and supple than ever. Indeed, competition in the New Economy is so intense and uncompromising that everyone, even Fortune 500 giants, must bend to it. All of this competition has lead to a wealth of choices about every aspect of our lives -- and a huge shift in how society works and who gets rewarded.

              Alan Murray, the Washington bureau chief of The Wall Street Journal, shows how all of us can not only live in the New Economy, but thrive in it. The New Economy isn't just another buzz phrase, but an important change in our economic system, one that has meaning for everyone, not just the economic elite. It's creating a world in which all prices are fuzzy and everything is negotiable. If you know what you're doing, there are great gains to be made and great bargains to be had.

              Starting with a thoughtful overview of how the New Economy works, Murray shows, chapter by chapter, what all of us can do to take advantage of the changes taking place in everything from health care to education to the workplace. The rules have changed -- and Murray's smart advice may surprise you:

              Health Care: The most potentially traumatic change in the New Economy will be in the relationship between you and your doctor. Murray explains what you need to know to be an effective consumer in this ever-changing market.

              Education: The price of a good education has gone sky high. But your mind is your most important investment. Murray shows how to cut costs and cut deals that will help you grow.

              Your Job: The revolution in the workplace means that you have to think of yourself as a brand. Murray shows how to compete and excel.

              Personal Finance: Your father said avoid credit cards, but he never saw rates of 3.9 percent! Murray shows how you can turn the tables and use the insane competition between credit card companies to your advantage.

              Investing: "Professional money manager" is an oxymoron. They don't know much more than you! Murray provides easy-to-use rules that will let you get great returns on your own.

              Retirement: Old age isn't what it used to be. Murray explains why the traditional three-legged stool (social security, private pension, personal saving) is rickety -- and what to do about it.

              And much more, including websites that can help you navigate the wealth of choices, inside information on where the economy will go next, and a treasure trove of straightforward, concrete advice on thriving in a world where the consumer is king.

              Anyone can talk about the New Economy. Alan Murray shows how to live in it. The Wealth of Choices is the first book that combines the big picture and the street-smart tactics that will help you to profit and live well.

              Customer Reviews:

              4 out of 5 stars Insightful!.......2001-03-22

              Alan S. Murray's book delves into the well-worn themes of globalization and digitization, but manages to differentiate itself from the rest of the New Economy flotilla by offering up specific, practical suggestions on how consumers and business owners can cope. Many of Murray's major points have been presented more effectively in other books, such as Tom Friedman's The Lexus and the Olive Tree. That said, his advice on health care, education and career advancement in the New Economy is useful and easy to understand. So we at getAbstract recommend this book less for its broad overview of the Internet Economy and more for its common-sense wisdom for daily life in a dotcom world. (One caveat: as a result of the recent technology slump, some of Murray's analysis is already somewhat dated.)

              3 out of 5 stars A Wealth of Choices But Not a Wealth of Information.......2001-02-13

              The Wealth of Choices is a very entertaining, highly readable introduction to how the internet will impact individual's lives. I would recommend this book if your have not read on this topic previously and would like to get your feet wet. The clear message that Murray delivers is that, for better or worse, your number of choices and responsibilities is going to explode in the future. He does this through numerous anecdotes in areas ranging from choosing your electricity supplier to choosing your hospital to choosing how to manage your retirement savings. Refreshingly, Murray notes not only the positive aspects of this increase in choices and responsibilities but also the downside (do you really want to spend a day figuring out who is lowest cost electricity provider?).

              However, what this book does not provide is up-to-date practical advice for how to deal with the increase in choices. For example, the section on internet shopping is particularly dated, and fails to discuss tools such as price comparison shopping bots. Similarly, I would not base any financial decisions on the chapter on investing in the new economy. Much more thorough information on investing for the novice can be found in sources such as W.J. Bernstein's The Intelligent Asset Allocator, Siegel and Bernstein's Stocks for the Long Run, J. Bogle's Common Sense on Mutual Funds : New Imperatives for the Intelligent Investor or even online.......... This is probably the biggest flaw in The Wealth of Choices-there is no major listing of additional references to get more detailed information on any of the topics.

              In short, borrow The Wealth of Choices from the library, get some ideas, but spend your money on more thorough books for a reference that you will return to over and over.

              5 out of 5 stars Economic History, Buying Guide, and Assumption Changer!.......2000-09-13

              "It's a great moment to be alive. Make the most of it."

              The book's basic premise is that the economy has changed so much that you have to change your assumptions in order to prosper in terms of your health and money.

              The first chapter, Not My Father's Economy, sets this up by sharing the advice his father always gave him and suggesting that these rules no longer apply.

              The second chapter is a quiz that lets you test how well you have adapted to the new economic realities. The quiz is on the main points in the rest of the book, so if you do well in any part of that section, you can skip the material on that subject when you get to it later on. A strength of this structure is that it customizes the book for each reader, regardless of how savvy or out of it they are about the new economy.

              Then, he shares hiw own experiences in how the new economy has changed for him in chapter 3. You will meet many famous and fascinating figures, such as the Gardner brothers of Motley Fool fame.

              Chapters 4-12 are devoted to shopping, health care, education, work, how to spend your time and attention, investing, starting a business, retirement, and privacy (one per chapter). In these chapters, he gives you tips for each area, on-line sources you can access to keep up-to-date, and suggests key operating principles.

              Here's a summary of his perspective on the economy: "Today, the basic market principles of competition and choice have swept into every aspect of American life." "The world has gotten smaller; competition has gotten more intense; choices have become more plentiful." "Globalization, deregulation, and digitalization are turning the entire world into a modern version of the Istanbul bazaar." " . . . The power balance, for the first time in the history of capitalism, has shifted in the consumer's favor." He has trouble defining the new economy, and does so with a series of negatives. It isn't very effective, but a definition probably isn't very important for achieving the book's purposes.

              For those who like their economics in a qualitative form and in an abbreviated journalistic style, this book will be an excellent source of why the economy has and is changing.

              For those who want to know how to get the best deal, this book is invaluable. While all of the other books about the Internet primarily focus on building a business or investing, this one shows how to use the Internet for everyday benefits for everyone. I am sure that many books will follow in this vein, but this is the first one I have seen done from this perspective. He also offers a web site where you can keep up-to-date on on-line sources.

              But the real benefit is in helping you see where you may have stalled thinking about what you should be focusing on. The book is highly effective in showing you where to look and what questions to ask. For example, if 88 percent of mutual funds underperform the market averages, why do you own one that is not an index fund? I would give the book more than five stars if I could for this aspect.

              The book's main weakness is that you cannot teach someone everything they need to know in each of the areas in a few pages. His reach exceeds his grasp in areas like investing, starting a business, privacy and retiring. Each subject area requires many books to fully understand. You should go find those books and study them. Don't take the advice here too literally.

              I also thought that he misunderstands about education. He suggests going for the 'best' education, but seems to automatically equate that with 'brand name' education. Be a little more skeptical than that about the 'brand names' in education. Their product is not what it once was.

              After you have read and absorbed the book's lessons, ask yourself how much of your time you really want to spend on making all of these new choices. Then decide which areas you will spend that time on. Even with the tips in this book, you will still find that you will have to ration your attention. I suggest you focus on health care, education, work (or business), and use whatever is left for shopping. But you should decide for yourself!

              5 out of 5 stars Our guru for the new world of economics.......2000-08-09

              As someone who already is fluent in the Internet but not flush with cash to invest in it, I approached this book with a measure of skepticism. Would Murray really be able to tell me anything that I could put to use? To my surprise and pleasure, the answer was a resounding yes. And - don't be scared by this - he also manages to deliver a gentle history of economic theory. Honestly, he's not a policy wonk (at least not here anyway!). Instead, he blends the history in so well with the rest of his message that you find yourself learning how the world's economy evolved almost without meaning to.

              As interesting as that all is, though, Murray's book is most useful in telling the reader how he or she can benefit from the new economy. And it's not by investing in IPO's or AOL. Rather, he shows how the vast array of information available on the Internet has given power back to ordinary consumers (like me), who are trying to scrape up the cash to buy a digital camera or a car. This is more self-help than it is history and it's provided not just by Murray's personal experiences but by a range of colleagues at the Wall Street Journal and friends in both high and low places.

              Murray's final line says, "It's a great time to be alive." His book shows you how to make it better.

              4 out of 5 stars Finally. . . A Survival Guide for the New Economy.......2000-08-02

              I have been tempted to quit my job so that I would have the time to figure out how to handle my long distance phone calls. I really can't cope with all the options I've been presented. It seems to me that things I never used to worry about -- like phone service, electricity, health care, air travel -- are suddenly complicated. I actually have to think about them or risk gaining distinction as the last remaining American who buys retail. After reading Alan Murray's survival guide to the New Economy, I now understand that this development is a good thing. The Wealth of Choices clearly describes the seismic shifts taking place in our ecomomy and outlines in personal and practical terms exactly how individuals can benefit from them. Murray makes these seemingly complex subjects easily digestible and manages to keep the reader entertained. He loads each chapter with specific recommendations for action. I initially felt a little smug reading some of his suggestions. He's probably a brilliant guy but he was telling me some things I'd heard many times before. Yet even these suggestions served as useful reminders and helped get me motivated; I may have heard them but I still wasn't doing them. Overall, I came away with plenty of new ideas for steps I could take right away to save time and money. So, I'm no longer overwhelmed by all my choices. But I do think I'll quit my job. After all, Murray makes a very compelling case for starting your own business.

              Shameless Exploitation in Pursuit of the Common Good: The Madcap Business Adventure by the Truly Oddest Couple
              Average customer rating: 4 out of 5 stars
              • First Half is EXCELLENT!!!!
              • Entrepreneurship 101
              • Wonderful & Inspiring--and not your average business book.
              • A day to read and worth your time
              • The Paul Newman Story
              Shameless Exploitation in Pursuit of the Common Good: The Madcap Business Adventure by the Truly Oddest Couple
              Paul Newman , and A.E. Hotchner
              Manufacturer: Nan A. Talese
              ProductGroup: Book
              Binding: Hardcover

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              3. Ben & Jerry's: The Inside Scoop: How Two Real Guys Built a Business with a Social Conscience and a Sense of Humor Ben & Jerry's: The Inside Scoop: How Two Real Guys Built a Business with a Social Conscience and a Sense of Humor
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              5. Paul Newman: A Life in Pictures Paul Newman: A Life in Pictures

              ASIN: 0385508026
              Release Date: 2003-11-04

              Book Description

              “There are three rules for running a business; fortunately, we don’t know any of them.”


              In 1978, Paul Newman and A. E. Hotchner decided that rather than just distribute Paul’s own salad dressing at Christmas to neighbors, they would offer it to a few local stores. Freewheeling, irreverent entrepreneurs, they conceived of their venture as a great way to poke fun at the mundane method of traditional marketing. Much to their surprise, the dressing was enthusiastically received. What had started as a lark quickly escalated into a full-fledged business, the first company to place all-natural foods in supermarkets. From salad dressing to spaghetti sauce, to popcorn and lemonade, Newman’s Own became a major player in the food business. The company’s profits were originally donated to medical research, education, and the environment, and eventually went to the creation of the eight Hole in the Wall Gang camps for children with serious illnesses.

              In these pages Newman and Hotchner recount the picaresque saga of their own nonmanagement adventure. In alternating voices, playing off one another in classic “Odd Couple” style, they describe how they systematically disregarded the advice of experts and relied instead on instinct, imagination, and mostly luck. They write about how they hurdled obstacle after obstacle, share their hilarious misadventures, and reveal their offbeat solutions to conventional problems. Even their approach to charity is decidedly different: every year they give away all the company’s profits, empty the coffers, and start over again. The results of this amazing generosity are brought to life in heartwarming stories about the children at their camps.

              With rare glimpses into their zany style and their compassion for those less fortunate, Newman and Hotchner have written the perfect nonmanagement book, at once playful, informative, and inspirational.

              Customer Reviews:

              4 out of 5 stars First Half is EXCELLENT!!!!.......2007-07-14

              The first half of this book is excellent!! The authors may not have intended it, but the first half offers great business advice as it details the amazing story of how Paul Newman was able to get his homemade salad dressing bottled and sold in stores. It's also very funny. Just an amazing story of taking risks, not accepting "no" for an answer and following your vision. The only reason I didn't give this little book five stars is because the second half loses steam. The first half offers all the details of how Newman and Hotchner worked to sell their idea, but once the book shifts to pasta sause and the charity works, it's more an overview but they are not as involved. It's great that they helped that many charities and established the great summer camps for children, but those stories are told factually and not with the humor and insights of the creation of the salad dressing. It's still a very good book and I learned a lot from it. I will also be glad to buy his products because they taste good and they help a lot of people.

              5 out of 5 stars Entrepreneurship 101.......2005-03-31

              Everything I ever needed to know about successful entrepreneurship I learned from SHAMELESS EXPLOITATION. 1) It begins with a creative product, not in the search for a way to make money (sorry, Mr. Sinatra). 2) It begins with a product that fills a hole in a market (in this case, salad dressing made with fresh ingredients, no additives, conspicuously absent from mainstream grocery store shelves back in 1980). 3) Time-honored production and marketing methods can also be time-ragged and not right for your product. 4) Ask questions of everyone you know. 5) Put out a little venture capital and don't overreach (these guys put out $40,000 and lived within those means). 6) Don't compromise the integrity of your product, find ways to accommodate it. 7) There are other ways to publicize the product other than expensive advertising. 8) A movie star's name means nothing; it's all in the product and the hard work that goes into it (sorry, Frank). 9) You have to love and believe in your product. 10) You have to love the process of getting the product out there. 11) If you build it, they will come.

              Everything I ever needed to know about pursuing the common good I learned from SHAMELESS EXPLOITATION: 1) Just do it. 2) Invite everyone to participate. 3) Miracles can happen.

              Everything you ever needed to know about this book: 1) It's a fast read. 2) It's an honest read. 3) It's an insightful read. 4) It's an inspiring read. 5) The part about the charities served by Newman's own will blow your socks off. 6) The authors are highly entertaining tour guides of their adventure. 7) There are a few recipes to boot. 8) It is refreshingly free of those simplistic aphorisms that plague most business world books.

              5 out of 5 stars Wonderful & Inspiring--and not your average business book. .......2005-03-28

              This book is a fun light read, about a foray into business by the seat of their pants. This is certainly a sucess story that flies in the face of Strategic Planning.

              Newman and Hotchner had great and expensive advise from the traditional gurus of business, and for their own reasons they went the exact opposite way, and it came through in spades.

              This is realy refreshing in the business world, a smalltime producer of an innovative and all natural product subverting the traditional modes of business. Years before words like "all natural" and "organic" were in regular use at grocery stores, Paul Newman, of all people, was sneaking in under the radar and getting shelfspace and loyal customers.

              Not only is their product good & fun, but in another 'accidental twist' they give one hundred percent of their profits ot charities. 100%! This fact alone was enough to make me read the book, and so many redeeming qualities made it hard to put down.

              The book is light and not layden with industry jargon, has a bunch of entertaining anecdotes, cartoon strips, personal letters from customers and children, and a visually pleasing layout. The two are never self congratulatory, in fact they are more apt to poke fun of themselves and be modest..a pleasant aftertaste.

              The second half of the book centers around the Hole in the Wall Gang Camps the pair set up for seriously ill children. These camps not only made a huge difference in the life of these campers but set off a series of these camps around the world.

              The distance of our reach is far beyond what we ever dreamed.

              This book will not disappoint, is fun, and a refreshing tale of business and life on your own terms.

              Also recommended for ethical business books:
              Ben Cohen & Jerry Greenfield [Ben & Jerry], Gary Erickson [Clif Bar], Anita Roddick [Body Shop]

              4 out of 5 stars A day to read and worth your time.......2004-07-12

              'Shameless Exploitation' is actually two books in one - you get the tale of how the 'Newman's Own' started as a germ of an idea in Paul Newman's garage. Newman was legendary back then for commandeering the kitchen of restaurants he would frequent and whipping together his own salad dressings. He and co-founder Hotchner make light of their lack of business knowledge, but it's worth noting that much of their success is based on their innate sense of what is right, for example their unwillingness to compromise on the freshness of their product.

              The latter third of the book details the duo's efforts in starting up the 'Hole in the Wall Gang' camps for sick children. The authors are passionate about this endeavour, as well they should be. It's outstanding work they're doing. Newman personally drives these projects, sometimes through the force and magnetism of his personality.

              In fact, that's the thing that stands out in the book - this is no 'slap the celebrity name on the bottle' exercise. These two gentlemen are intimately involved in all aspects of the business. There's a comparison in the book to other celebrity food bits good bad - Frank Sinatra's tomato sauce venture is one example. It ran aground in less then two years, an unmitigated disaster. The difference? Sinatra simply loaned out his name and looked to scoop up the profits. By contrast, Newman and Hotchner are in this thing heart and soul. Plus, the product is superlative. That's the only way to get repeat buyers.

              As of the book's printing, Newman's Own has donated over $137 million to charity. When they write Paul Newman's epitaph, that first paragraph is going to be a real stemwinder to capture the essence of the man.

              5 out of 5 stars The Paul Newman Story.......2004-06-17

              This is the story of Paul Newman, aka the hustler, the sting, butch cassidy, cool hand luke and superman (almost). He is an Oscar winning actor, car racing champion, philanthropist (215 million dollars and still counting), successful businessman and an alien (I heard this recently through a psst..psst network). Read the book. It will expand your horizons. Anything is possible.
              Shameless Exploitation IN PURSUIT OF THE COMMON GOOD (Signed First Editions)
              Average customer rating: Not rated
                Shameless Exploitation IN PURSUIT OF THE COMMON GOOD (Signed First Editions)

                Manufacturer: Easton Press
                ProductGroup: Book
                Binding: Leather Bound
                ASIN: B000BUJN3E

                Product Description

                Limited to 1350 copies signed by both authors.
                Recommended reading: Shameless Exploitation in Pursuit of the Common Good by Paul Newman and A.E. Hotchner.(Management): An article from: The Newsletter on Newsletters
                Average customer rating: Not rated
                  Recommended reading: Shameless Exploitation in Pursuit of the Common Good by Paul Newman and A.E. Hotchner.(Management): An article from: The Newsletter on Newsletters
                  Paul Swift
                  Manufacturer: Thomson Gale
                  ProductGroup: Book
                  Binding: Digital
                  ASIN: B0008218DI
                  Release Date: 2007-01-30

                  Book Description

                  This digital document is an article from The Newsletter on Newsletters, published by Thomson Gale on January 16, 2004. The length of the article is 440 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.

                  Citation Details
                  Title: Recommended reading: Shameless Exploitation in Pursuit of the Common Good by Paul Newman and A.E. Hotchner.(Management)
                  Author: Paul Swift
                  Publication: The Newsletter on Newsletters (Newsletter)
                  Date: January 16, 2004
                  Publisher: Thomson Gale
                  Volume: 41 Issue: 1 Page: 6(1)

                  Distributed by Thomson Gale
                  Shameless Exploitation in Pursuit of the Common Good (ISBN: 0385508026)
                  Average customer rating: Not rated
                    Shameless Exploitation in Pursuit of the Common Good (ISBN: 0385508026)
                    Paul and A.E. Hotchner Newman
                    Manufacturer: Doubleday
                    ProductGroup: Book
                    Binding: Hardcover
                    ASIN: B000NQMB5I

                    U.S. Master Estate and Gift Tax Guide, 2003
                    Average customer rating: Not rated
                      U.S. Master Estate and Gift Tax Guide, 2003
                      Thomas K. Lauletta
                      Manufacturer: Commerce Clearing House
                      ProductGroup: Book
                      Binding: Paperback

                      GeneralGeneral | Taxes | Accounting | Industries & Professions | Business & Investing | Subjects | Books
                      GeneralGeneral | Business & Investing | Subjects | Books
                      ASIN: 0808008897

                      Book Description

                      CCH's U.S. Master Estate and Gift Tax Guide is designed as a guide for both tax advisors and estate representatives involved in federal estate and gift tax return preparation and tax payment. The 2003 Edition of this comprehensive reference (formerly published as Federal Estate and Gift Taxes Explained in 32 editions) provides clear explanations of the laws relating to federal estate, gift and generation-skipping transfer taxes to give readers the solid understanding they need to understand and apply the complex rules.

                      CCH's U.S. Master Estate and Gift Tax Guide provides practical guidance for professionals working with estate and gift tax planning. This book contains: concise, up-to-date discussions of recent statutory and regulatory law changes, court decisions, IRS rulings, and changes in the regulations affecting the estate, gift and generation-skipping transfer taxes; helpful appendices containing pertinent tax tables, such as the unified rate and credit, state death tax credit and pre-1977 gift tax rates; sample filled-in forms in the 706 and 709 series, as well as various generation-skipping transfer tax forms; citations to Internal Revenue Code, regulations, IRS rulings and court decisions to enable practitioners to further research the estate and gift tax law; code finding list for quick reference to the IRC sections cited; forms finding list referencing where key IRS forms and worksheets are reproduced and discussed; and a detailed topical index to assist in quickly locating specific points discussed in the volume. A special feature of this CCH reference is the Quick Tax Facts card. This handy card is bound into the book for at-a-glance reference to key estate and gift tax rates and credits, figures, filing deadlines and other valuable information. The card is perforated, so it can be removed from the book and posted near the professional's computer or desktop for instant access.

                      Ringling: The Florida Years, 1911-1936
                      Average customer rating: 4.5 out of 5 stars
                      • Great person and man !!
                      • The Florida Years of John Ringling
                      Ringling: The Florida Years, 1911-1936
                      David Chapin Weeks
                      Manufacturer: University Press of Florida
                      ProductGroup: Book
                      Binding: Paperback

                      EntertainmentEntertainment | Subjects | Books | Humor | Movies | Music | Performing Arts | Pop Culture | Puzzles & Games | Radio | Sheet Music & Scores | Television
                      EntertainersEntertainers | Arts & Literature | Biographies & Memoirs | Subjects | Books
                      GeneralGeneral | Biographies & Memoirs | Subjects | Books
                      GeneralGeneral | Historical | Biographies & Memoirs | Subjects | Books
                      SouthSouth | Regional U.S. | Biographies & Memoirs | Subjects | Books
                      GeneralGeneral | Arts & Photography | Subjects | Books
                      GeneralGeneral | Performing Arts | Arts & Photography | Subjects | Books
                      ASIN: 0813012430

                      Customer Reviews:

                      5 out of 5 stars Great person and man !! .......2007-10-19

                      I have personally toured the John Ringling Mansion (Estate) and museum, which was truly amazing. For example, his home is uniquely built seeking that the entire structure is made of poured cement and steel. What foresight he had in building his own museum to hold some of his most valuable pieces of art. In current value (today's dollars) some have stated that the Ringling art collect could exceed $350 million dollars ...wow !!

                      Overall, the book gives great details from John Ringling's life in traveling through Wisconsin, New York, and Europe; all the while entertaining millions. The writer also gives some insight to how John Ringling operated his business and his financial empire, which was like a roller coaster. John Ringling built up a wonderful empire, which during the 1920's was reported to have been one of top 10 wealthiest Americans. Tragically, though Ringling was a classic case of poor liquidity (i.e., asset rich though little or poor levels of hard cash reserves). At Ringling's death he had only $300 dollars cash with million of dollars locked-up in a magnificent art collection. Overall, I truly recommend reading this interesting book.

                      4 out of 5 stars The Florida Years of John Ringling.......2007-04-27

                      When you hear the name Ringling, one thing immediately comes to mind - the Circus - bright, colorful, flamboyant, and entertaining. David Weeks' biography of John Ringling shows a portrait, not only of the man behind the circus, but also of a portrait of a city and region that he called home. Although John Ringling's dealings were not always ethical or legal, his vision greatly influenced the development and growth of Sarasota, especially during the boom and bust years of the 1920s and 1930s. Ringling was a complex man who was both very private and very public. Weeks delves into his subject with a respect for this complexity.

                      Ringling is a good read if you are interested in the development of Southwest Florida or in the world of the rich and famous of the 1920s.
                      Ringling The Florida Years, 1911-1936
                      Average customer rating: Not rated
                        Ringling The Florida Years, 1911-1936
                        Weeks David C.
                        Manufacturer: University Press of Florida
                        ProductGroup: Book
                        Binding: Paperback
                        ASIN: B000UDJYMC

                        Through The Burning Steppe: A Memoir Of Wartime Russia, 1942-1943
                        Average customer rating: 5 out of 5 stars
                        • A Gem - On Many Levels
                        Through The Burning Steppe: A Memoir Of Wartime Russia, 1942-1943
                        Elena Kozhina
                        Manufacturer: Tandem Library
                        ProductGroup: Book
                        Binding: School & Library Binding

                        GeneralGeneral | Biographies & Memoirs | Subjects | Books
                        GeneralGeneral | Historical | Biographies & Memoirs | Subjects | Books
                        Military & SpiesMilitary & Spies | Professionals & Academics | Biographies & Memoirs | Subjects | Books
                        Family & ChildhoodFamily & Childhood | Biographies & Memoirs | Subjects | Books
                        GeneralGeneral | Military | Leaders & Notable People | Biographies & Memoirs | Subjects | Books
                        MemoirsMemoirs | Biographies & Memoirs | Subjects | Books
                        RussiaRussia | History | Subjects | Books
                        GeneralGeneral | World War II | Military | History | Subjects | Books
                        Similar Items:
                        1. Everyday Stalinism: Ordinary Life in Extraordinary Times: Soviet Russia in the 1930s Everyday Stalinism: Ordinary Life in Extraordinary Times: Soviet Russia in the 1930s
                        2. The Human Tradition in Modern Russia (Human Tradition: World, 1) The Human Tradition in Modern Russia (Human Tradition: World, 1)
                        3. The Life and Extraordinary Adventures of Private Ivan Chonkin (European Classics) The Life and Extraordinary Adventures of Private Ivan Chonkin (European Classics)
                        4. Stalin: A New History Stalin: A New History
                        5. History Of Russia: Peoples, Legends, Events, Forces: Since 1800 History Of Russia: Peoples, Legends, Events, Forces: Since 1800

                        ASIN: 1417618124

                        Book Description

                        Elena Kozhina was just eight years old when the Germans laid siege to Leningrad in 1941. Evacuated to a no-man's-land in the heart of the Russian steppe, she watched her family perish around her-and witnessed the indomitable strength of her mother in the face of life's greatest adversity.

                        Drawing comparisons to Anne Frank's The Diary of a Young Girl and comparable works by Tolstoy and Gorky, Elena Kozhina's jewel of a memoir is poised to become a classic of the genre. As affecting as a historical novel, Through the Burning Steppe introduces a natural writer of unerring grace.

                        Customer Reviews:

                        5 out of 5 stars A Gem - On Many Levels.......2001-08-06

                        Elena Kozhina's Through the Burning Steppe: A Wartime Memoir is so much more than a highly compelling narrative of the horrors and heroism experienced by a young Russian girl and her mother during World War II. It is also a revealing glimpse into the realities of life in the Soviet Union, not just during the war, but from its earliest years to its final decade. It is a chronicle of a young person's growing literary, artistic and cultural awareness. And it is, ultimately, a timeless story - not simply of good and evil, or of simple joys amid enormous tragedy, but also of human frailties and strengths, of ruthlessness and compassion, of islands of clarity in a sea of complexity. This gem of a book packs volumes of interest - and of insight - into its fewer than 200 beautifully written pages. I recommend it highly.

                        Books:

                        1. Standard & Poor's Emerging Stock Markets Factbook 2001 (Emerging Stock Markets Factbook)
                        2. Start Your Business: A Beginner's Guide (Psi Successful Business Library)
                        3. Startup! Beyond the Myths to the Reality of Starting a Company
                        4. Streetwise Start Your Own Business Workbook: Worksheets, Forms, and Advice to Get Off on the Right Foot (Adams Streetwise Series)
                        5. Student Problem Solving Guide for use with Complete Business Statistics
                        6. Synchronicity: The Entrepreneur's Edge
                        7. Technoleverage: Using the Power of Technology to Outperform the Competition
                        8. Term Sheets & Venture Capital Documents Diskette: Ready to Use Word Documents featuring a Term Sheet, Non-Disclosure Agreement & Due Diligence Checklist That Can be Customized
                        9. The A-z Of Commercial Leases
                        10. The Canadian Internet Job Search Guide, 2004 Edition

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