Technoleverage: Using the Power of Technology to Outperform the Competition

Book Description

TECHNOLEVERAGE Using the Power of Technology to Outperform the Competition "Respond to customers." "Cut costs to the bone." These are time-honored business tactics. But marketing consultant Michael Hruby has seen that getting technology "under your business" will do far more to boost sales, lift profits, and keep you competitive. His new book, Technoleverage, proves that today it is technology that drives competitive advantage. How? One way is to create technological breakthroughs (or borrow someone else's) that radically improve products. Hruby explains what injection molding did for the lowly tennis shoe, what robotics did for roadside billboards, and provides dozens more fascinating examples. Technology can also deliver products and services fast -- and to a customer's exact specifications. And of course, technology also improves the efficiency of operations (aka: cuts costs). Using real-world stories from companies in dozens of industries, Technoleverage shows how wise use of technology is the differentiating factor in exponential success. It shows how to get technology under your business to literally "lift" its profits, visibility, size, and value. A technology-driven business strategy applies to all types of firms, whether they invent new technologies, manufacture technological goods, sell technological services, integrate the technology of others, distribute technology -- or just plain use it. Whatever business a manager is in, Technoleverage explains how to seek out and fully exploit high-value technology improvements, for maximum profit improvement. F. MICHAEL HRUBY (Acton, MA) is president of Technology Marketing Group, a firm founded in 1984 to help companies manage and market their technologies. Technoleverage was prompted by managers' response to the idea that technology, when properly managed, can be an engine of growth for any business. His clients include Amoco, Avery Dennison, Fraser Paper, Georgia Pacific, Halliburton, Hercules, Rohm & Hass, and Unitrode.

Customer Reviews:

A huge case study on the power of leveraging technology.......2006-02-28

Starting with a simple idea, that a company must capitalize on available technology to outshine competitors, the authors offer advice on how to use the power of technology to outperform the competition. The authors start out with a simple example: The sneaker.

Consider the sneaker. Thirty years ago sneakers were just an inexpensive canvas shoe that came in a few colors and even fewer designs. Today, however, their descendants come in dozens of styles, colors, materials, and a re truly high-tech wonder shoes including those with inflatable air bladders and gel inserts. All sport functional treads and distinctive logos. No longer is the term sneaker even used replaced by "athletic shoes." Not considered just a shoe anymore, they are not considered sport equipment. Most importantly, they are no longer inexpensive. So, what happened?

Technology happened, according to the author F. Michael Hruby. What a company has and how they will use it will determine whether they stall or move forward in today's marketplace. If companies fail to find new ways to apply the latest technology, they will fall behind.

Footwear makers learned this lesson well. They not only learned new ways to apply technology, they also learned to apply diverse technologies, such as adhesives, ergonomics, foamed plastics, injection molding, industrial engineering, and material planning. They literally transformed the sneaker from shoes to a status symbol. Consider the household names that
have resulted: Nike, Reebok, and New Balance.

The author argues that any company can do this. They must first start by searching for ways to solve customers' problems. Decide which technologies are needed and how to apply them. Fully exploit all opportunities. Companies must not leave gaps open for competitors to fill. They must also learn to capitalize on their technology by, for example, licensing it. Develop complete systems instead of just single products. Find new markets. Measure success. These are just a few of the author's points in a book designed to teach one to use the power of technology.

Technology is a competitive weapon for entrepreneurs.......2005-04-06

Using Technoleverage is absolutely imperative for start-ups and emerging growth companies. While larger companies may be able to coast for awhile on pure momentum (often risking long-term failure though); the opposite is true for entrepreneurs which have no such luxury. Entrepreneurs must be the hunter or end up being hunted. According to Hruby you must "Find new ways to apply technology and you'll leave your competition far behind."

As an example, Hruby uses the simple sneaker. Thirty years ago sneakers were inexpensive canvas shoes that came in only a few designs and colors. Now sneakers seem to come in infinite varieties of colors, styles, and features. In fact, recently I've been reading how several sneakers are now integrated with computers to constantly adjust the shoes characteristics.

Using real-world stories from companies in dozens of industries, Technoleverage shows how wisely using technology may very well be the differentiating factor in exponential success. Technoleverage shows how to get technology under your business to literally "lift" its profits, visibility, size, and value. A technology-driven business strategy applies to all types of firms, whether they invent new technologies, manufacture technological goods, sell technological services, integrate technology for others, distribute technology -- or just plain use it.

Technology is a competitive weapon for entrepreneurs and it must be seen as exactly that - a weapon to be used to provide exceptional value to customers and reduce internal costs and inefficiencies.

Michael Davis - Editor, Byvation

BRAIN AND CORE TECHNOLOGY.......1999-03-20

Among the increasing publications of books in Management, "Technoleverage" emerges as a help-full handbook for the year 2000. It provides guidelines for top managers willing to create change, understand where their company is, where to go, and how. In an original approach the author unveils methods and describes the processes in a realistic way. How to identify opportunities, produce brand-new ideas, differenciate and implement in a cost effective manner. How to deliver value to customers and stay ahead from competitors, how to measure your company's success.... With a clear vision, the autor shows the way to run business.

Genuinely the Best Business Book I've Read.......1999-03-12

TechnoLeverage was genuinely the best business book I've read, simply because it's practical and "real world". It provided me with new ways to look at new business development and has provided me with new personal and business challenges. I am going to buy twelve copies for my collegues.

Great for Mapping Out Corporate Strategy Using Technology.......1999-03-10

I found TechnoLeverage very insightful in its approach to corporate strategy for technology management. It was clear from the beginning of the book that a company did not have to be a high-tech or even a technology-based company to be able to put technoleverage to work to raise profits. In planning for the "big picture", I found that the book had many useful checklists and action items. It also had a very helpful chapter on financial measures and what can be learned from them. I would recommend this book to other managers in Marketing, Strategic Planning, Finance or Research and Development.

Book Description

Pharmaceutical giants have been doubling their investments in drug development, only to see new drug approvals to remain constant for the past decade. This book investigates and highlights a set of proactive strategies. The authors focus on three sources of pharmaceutical innovation: new management methods, new technologies, and new forms of internationalization. Their findings are illustrated in the case of the Swiss pharmaceutical industry, the leading exporter of pharmaceutical products in percentage of GDP, and some of its main pharmaceutical firms such as Novartis and Hoffmann-La Roche.

Leading Pharmaceutical Innovation: Trends and Drivers for Growth in the Pharmaceutical Industry [A book review from: Technovation]

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Leading Pharmaceutical Innovation: Trends and Drivers for Growth in the Pharmaceutical Industry [A book review from: Technovation]
M. Hopkins
Manufacturer: Elsevier
ProductGroup: Book
Binding: Digital
ASIN: B000RR1RT4

Book Description

This digital document is a journal article from Technovation, published by Elsevier in 2004. The article is delivered in HTML format and is available in your Amazon.com Media Library immediately after purchase. You can view it with any web browser.

Description:

Book Description

Whilst Wine Marketing: a practical guide also looks at theory and existing research, the main focus of this book is on the practicalities of wine marketing. Each chapter includes the following invaluable features:

* 'How to' and 'how not to' case studies based on international examples
* A guide to further reading and websites
* 'Issues to consider when marketing' section as a means of self-evaluation

'Wine Marketing' systematically outlines the major issues involved in the production and marketing of wine. Its accessible and clear-sighted approach makes it an invaluable guide for everyone in the field.

* Systematic discussion of how to adapt classic marketing techniques to the specifics of the wine industry.
* International case studies and examples to demonstrate real-life practice.
* A variety of features to facilitate learning and allow self-evaluation.

Customer Reviews:

Intelligent, unemotional Approach.......2005-10-08

Mr. Spitz provides a no nonsense, intelligent approach to retirement investing. He uses historical data and his vast experience to support his staightforward, "anybody can do it" philosophy. Most importantly, he teaches the average investor how to avoid the extraneous and useless information that plagues all do-it-yourself investors. With his approach, a plan is always set in place, removing the need for "thinking" about your retirement. Every person in charge of his own retirement should read this book.

This is a tremendous book.......2003-01-01

the end of the I met Mr. Spitz several years ago when he spoke at a Vanderbilt Alumni Reunion in Louisville. He explained his book, which I purchased, and I was able to use his philosophies in setting up investments for hundreds of injured people. I still quote parts of the book verbatim to this very day.

I recently purchased several copies of the book to give to people who work in our office. It is one of the best investment philosophy books ever written.

Don McNay...

An extremely helpful book.......2002-01-19

I met the author twice when he spoke to a small group. I liked Bill's thought process and bought the book about eight years ago. I still have it, well marked and well used. Bill explained his purpose in writing the book as showing individual investors how to apply the same principles of investing and investment management that he applied as Treasurer of Vanderbilt. There he selected and provided oversight over a number of portfolio managers who managed portions of the Vanderbilt endowment. Bill shows how an individual can do the same thing by investing in a diversified group of mutual funds.

Bill carefully explains the elements of an investment portfolio (U.S. stocks, small cap stocks, bonds, real estate, etc.) and suggests several allocations between the elements. One unique aspect of his advice is that every portfolio should have a real estate component. His discussion convinced me and real estate investment trusts are now an important part of my retirement portfolio.

This is a well written quide for the individual investor who seeks a well thought out plan for investing.

The "No Silver Bullet" investment strategy........1997-07-08

Spitz, Treasurer of Vanderbilt University, spells out in simple terms, how to invest in 5 or 6 classes of mutual funds to match the level of risk for your stage of life. He shows how to analyse your level of risk and makes a few assumptions about future growth potential and creates a plan for financial security that the reader can follow and practise without the need for stock brokers or other expensive financial advisors. Easy to read and understand.

Get Rich Slowly: Building Your Financial Future Through Common Sense

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Get Rich Slowly: Building Your Financial Future Through Common Sense
William T. Spitz
Manufacturer: Macmillan Publishing Company
ProductGroup: Book
Binding: Paperback
ASIN: B000O93O0U

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Get Rich Slowly: Building Your Financial Future Through Common Sense.
William T. Spitz
Manufacturer: Macmillan Pub Co
ProductGroup: Book
Binding: Paperback
ASIN: B000O91JX4

Book Description

SPANISH EDITION. The Bible’s teaching on moral goodness in business.

Business, society, and the individual;: Problems in responsible leadership of private enterprise organizations operating in a free society: cases, text, and related materials

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Business, society, and the individual;: Problems in responsible leadership of private enterprise organizations operating in a free society: cases, text, and related materials
George Albert Smith
Manufacturer: R.D. Irwin
ProductGroup: Book
Binding: Unknown Binding

Ethics | Business Life | Business & Investing | Subjects | Books

General | Industries & Professions | Business & Investing | Subjects | Books

Cuento de negocios : un relato sobre ética, opciones, éxito y un conejo muy grande

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Cuento de negocios : un relato sobre ética, opciones, éxito y un conejo muy grande
Marianne M. Jennings
Manufacturer: Ediciones Granica
ProductGroup: Book
Binding: Paperback
ASIN: 8475776825

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Etica de Los Negocios
Juan D. Bernardo
Manufacturer: Macchi Grupo Editor
ProductGroup: Book
Binding: Paperback

Management | Management & Leadership | Business & Investing | Subjects | Books

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Dirección Comercial | Profesional y Técnico | Libros en español | Formats | Books
ASIN: 9505372396

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Etica En Los Negocios
Joseph W. Weiss
Manufacturer: Thomson International
ProductGroup: Book
Binding: Hardcover

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ASIN: 9706866329

Etica En Los Negocios - Conceptos y Casos

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Etica En Los Negocios - Conceptos y Casos
Manuel G. Velazquez
Manufacturer: Prentice Hall
ProductGroup: Book
Binding: Paperback

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ASIN: 9702600065

Etica En Los Negocios - Conceptos y Casos Con 1 CD

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Etica En Los Negocios - Conceptos y Casos Con 1 CD
Manuel G. Velasquez
Manufacturer: Pearson Publications Company
ProductGroup: Book
Binding: Paperback

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Etica Y Negocios: Casos Para El Analisis Etico (Algaida Universidad)

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Etica Y Negocios: Casos Para El Analisis Etico (Algaida Universidad)
Alfonso C. Morales Gutierrez
Manufacturer: Algaida Editores S a
ProductGroup: Book
Binding: Paperback

General | Reference | Business & Investing | Subjects | Books

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La Etica En Los Negocios
Javier Fernandez Aguado
Manufacturer: Ariel
ProductGroup: Book
Binding: Paperback

Theory | Economics | Business & Investing | Subjects | Books

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La ética en los negocios
Robert E. Frederick
Manufacturer: Oxford University Press
ProductGroup: Book
Binding: Paperback

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ASIN: 9706135871

Book Description

The story of one man's dream fulfilled, This Wooden "O" tells of American actor Sam Wanamake's efforts to reconstruct Shakespeare's Globe Theater. "A tale of intrigue and bitter rivalry, it reads more like a political thriller than a slice of recent theatrical history." -Time Out (London) "...an extraordinary document of human endeavor. When I got to the final pages I found there were tears running down my face." -Rosemary Harris

Customer Reviews:

A monument to the life-long vision of the late Sam Wanamaker.......1999-07-31

"A lively,funny and very moving account of a remarkable theatrical dream" - Kenneth Branagh

"An extraordinary document of human endeavour. When I got to the final pages I found there were tears running down my face." - Rosemary Harris

"A breathtaking achievement...this massive history of the rebirth of Shakespeare's Globe (tells) a long and complex theatrical,political and architectural story across some very story years." - Sheridan Morley

"Reads like a political thriller" - Time Out

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