Do-It-Yourself Advertising & Promotion: How to Produce Great Ads, Brochures, Catalogs, Direct Mail, and Much More (Wiley Small Business Edition)

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I Like the Systematic Approach

Very good for the novice

Do-It-Yourself Advertising & Promotion: How to Produce Great Ads, Brochures, Catalogs, Direct Mail, and Much More (Wiley Small Business Edition)
Fred E. Hahn , and Kenneth G. Mangun
Manufacturer: John Wiley & Sons
ProductGroup: Book
Binding: Paperback

General | Business & Investing | Subjects | Books
Advertising | Marketing & Sales | Business & Investing | Subjects | Books
General | Reference | Business & Investing | Subjects | Books
General | Small Business & Entrepreneurship | Business & Investing | Subjects | Books
General | Reference | Subjects | Books
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Streetwise Do-It-Yourself Advertising: Create Great Ads, Promotions, Direct Mail, and Marketing Strategies That Will Send Your Sales Soaring (Adams Streetwise Series)

The Perfect Sales Piece: A Complete Do-It-Yourself Guide to Creating Brochures, Catalogs, Fliers, and Pamphlets (Small Business Series)

The Ultimate Marketing Toolkit: Ads That Attract Customers. Brochures That Create Buzz. Websites That Wow.

Streetwise Low-Cost Marketing: Savvy Strategies for Maximizing Your Marketing Dollars (Adams Streetwise Series)

Phrases That Sell : The Ultimate Phrase Finder to Help You Promote Your Products, Services, and Ideas

ASIN: 0471154431

Book Description

Find the right medium for your message—and your budget with

Praise for the First Edition

"Mr. Hahn's background in an industry where the creative stretching of promotional budgets is a daily necessity serves well the reader of this book. His advice is both practical and imaginative, and delivered with wit as well as wisdom." —Andrew McNally III, Chairman of the Board, Rand McNally.

Getting the word out about your business has never been easier. The brand new edition of this comprehensive guide gives you complete practical coverage of today's major forms of advertising, including up-to-date information on the latest techniques using the Internet, desktop publishing, broadcast fax technology, and more. Accessible and easy-to-follow, it explains each method step-by-step—with concrete advice on planning, scheduling, budgets, creative issues, and production procedures to help you develop effective:

Newspaper and magazine ads
Flyers, brochures, invitations.
Direct mail campaigns
Catalogs
Internet and Web site advertising.
Telemarketing projects
Audiovisual materials
Convention and trade show promotions
Publicity tools and techniques
Much more

Customer Reviews:

I Like the Systematic Approach.......2003-04-16

Like many of us running small businesses, I have no choice but to come up with ads, brochures, press releases, etc. myself. This book gives me a systematic way of doing so, and I credit it with saving me a lot of money in missteps. If you follow the guidelines and checklists carefully, you will probably produce advertising and promotional material that at the very least avoids being amateurish, and will probably sell some products. I like that it concisely gives an overview over each of the areas of advertising and promotion. It explains insider terms without being condescending. Any Gripes? If I could afford the "test" runs of 5000 mailing pieces before I made my "real" mailing of many times that, I wouldn't be reading this book now would I?! But I am probably making excuses for not following their advice on testing advertising, and would be better off if I followed it. The book has been a great help in building my business, and I consult it frequently.

Very good for the novice.......2001-06-29

This book holds your hand every step of the way, The information is well presented and helpful.

Do-It-Yourself Advertising: How to Produce Great Ads, Brochures, Catalogs, Direct Mail, and Much More (Wiley Small Business Editions)

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Do-It-Yourself Advertising: How to Produce Great Ads, Brochures, Catalogs, Direct Mail, and Much More (Wiley Small Business Editions)
Fred E. Hahn
Manufacturer: John Wiley & Sons Inc
ProductGroup: Book
Binding: Paperback

General | Business & Investing | Subjects | Books

Advertising | Marketing & Sales | Business & Investing | Subjects | Books
ASIN: 0471553891

Book Description

ANTITRUST IN THE GLOBAL TRADING SYSTEM: Reconciling U.S., Japanese and EU Approaches

This study examines the challenges of negotiating a Competition Policy Agreement in the World Trade Organization. Part One (Chapters 1-6) examines the origins of, and compares, U.S., Japanese and EU antitrust laws and discusses the particular problems negotiators would face in crafting an agreement that accomodates their similarities and differences. Part Two (Chapters 7-9) examines antitrust as an international commercial isssue -- including its current status within the WTO -- discusses international enforcement problems, and proposes a specific structure for an agreement within the WTO system.

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Great overview of Japan's legal system

Japanese Law: An Economic Approach (Studies in Law and Economics)
J. Mark Ramseyer , and Minoru Nakazato
Manufacturer: University Of Chicago Press
ProductGroup: Book
Binding: Paperback

General | Law | Subjects | Books
Non-US Legal Systems | Perspectives on Law | Law | Subjects | Books
General | International Law | Law | Subjects | Books
International Law | Law | Professional & Technical | Subjects | Books
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The Legal and Regulatory Environment of Business

Japanese Law

Authority without Power: Law and the Japanese Paradox (Studies on Law and Social Control)

Operations Management: An Integrated Approach

The 7 Habits of Highly Effective People

ASIN: 0226703851

Book Description

In this introduction to Japanese law, J. Mark Ramseyer and Minoru Nakazato combine an economic approach with a clear and often amusing account of the law itself to challenge commonly held ideas about the law. Arguing against such things as the assumption that Japanese law differs from law in the United States and the idea that law plays only a trivial role in Japan or is culturally determined, this book will be recognized as a major contribution to the understanding of Japanese law.

Customer Reviews:

Great overview of Japan's legal system.......2004-12-19

I'm a law student in the United States, and I was looking for a good rundown of Japanese law. This book filled the bill.

Ramseyer and Nakazato distill the distinguishing features of the Japanese system into a book that you can read from cover to cover. They use unbelievably real cases (like contracts for prostitution and Yakuza property disputes) to demonstrate how the law works in real life, while still keeping the book entertaining.

Some legal knowledge is a prerequisite for understanding this book, but if you're a lawyer or law student looking to understand Japanese law and the politics behind it, it's a great book to get you started.

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Japanese Law: An Economic Approach
J. Mark Nakazato, Minoru Ramseyer
Manufacturer: University Of Chicago Press
ProductGroup: Book
Binding: Paperback
ASIN: B000OPIWGA

Average customer rating:

Gourmet meals with minimal fuss

Easy Gourmet-Style Cooking with 5 Ingredients
Deborah Anderson
Manufacturer: Cookbook Resources
ProductGroup: Book
Binding: Plastic Comb

General | Cooking, Food & Wine | Subjects | Books
General | Quick & Easy | Cooking, Food & Wine | Subjects | Books
Gourmet | Special Occasions | Cooking, Food & Wine | Subjects | Books
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Gourmet Cooking with 5 Ingredients

500 3-Ingredient Recipes: Simple and Sensational Recipes for Everyday Cooking

ASIN: 1931294410

Customer Reviews:

Gourmet meals with minimal fuss.......2003-08-18

Sometimes it is absolutely amazing what a good cook can pull together. You will be amazed at the things you can create with "Easy Gourmet-Style Cooking With 5 Ingredients" at your side. Each recipe may only have five ingredients but you may find it a little more difficult to find some of them at the local grocery store. Of the recipes that I tried I had no problem finding the ingredients for all but two of them and those ingredients were still easily found by going to a local health food store. The book starts with an excellent educational section on the differences between various species of mushrooms, olives, cooking oils, cheeses, pears, etc. This section is a good place to turn when you are looking at a recipe that has an ingredient you are not sure about. The rest of the book is divided into the usual categories - appetizers, salads, accompaniments, main dishes, desserts - and several final pages with food equivalents, pan volumes, and a fine section on herbs.

For each recipe there is a page of "Chef's Notes" that includes optional ingredients, cooking tips, variations, and information on special ingredients as appropriate. All the recipes that I tried not only used only a few ingredients but also were easy to make and absolutely delicious. Some of my favorites were Lightly Battered Portobello Fries, Phyllo Sticks with Roasted Red Peppers and Provolone Cheese, Wild Rice with Toasted Pine Nuts and Cranberries, Seared Scallops with Roasted Red Pepper Sauce, Gorgonzola-Apple Stuffed Cornish Hens, and White Chocolate Cheesecake Bites. If you want to prepare a gourmet meal from no-fail recipes that are a minimum of fuss then you can't go wrong with this book. "Easy Gourmet-Style Cooking with 5 Ingredients" is sure to become a favorite in any kitchen and is a highly recommended book.

Average customer rating:
Easy Gourmet Style Cooking With 5 Ingredients

ProductGroup: Book
Binding: Paperback
ASIN: 1931294577

Book Description

In today's changing political and economic environment, it is increasingly important that companies learn to properly use various trading instruments to protect themselves against price volatility. Since the first successful energy futures contract was introduced almost a quarter century ago, trading in energy futures and options has played an important role in hedging against fluctuations in the price of petroleum products, crude oil, natural gas, propane, electricity, and most recently, coal.

In this 2nd edition of their best-selling primer, authors Steven Errera and Stewart L. Brown explain how exchange traded futures and options markets work, and how companies can successfully use the markets in their overall strategy to increase profitability. They cover everything from market mechanics, hedging, spread trading, and technical trading to the history and growth of the markets. Also included in an extensive appendix detailing contract specifications for thirteen energy futures/options contracts.

Customer Reviews:

Great book if you know nothing about futures, skip if otherwise.......2007-03-26

This is a great book. It's well written and easy to read. However, there is very little here in terms of specifics to energy per se. The book spends a lot of time describing basic futures and options concepts. Still, if you're new to finance and want an introduction to the energy markets, this book is for you. Especially valuable was the appendix at the end of the book which summarizes various popular different energy future contracts.

Well Written.......2003-10-03

The concepts and trading strategies of futures and options are well explained in plain English. Unfortunately, the author only scatterly discussed some characteristics of the energy industry. To be a successful trader in the energy futures market, you must be an expert in the industry first. However, this might be beyond the scope of the book.

Very Good Primer.......2003-06-28

This is an excellent and invaluable learning tool. It is helpful to have some financial experience, namely understanding some of the terms like call and put,etc, so that you may spend more time focusing on the concepts, but not absolutely necessary.
The book is logically organized to start with an overview of the futures market,followed by an overview of futures, generalized hedging, and options. All topics are related to energy commodities with easy to understand explanations. Relevant details relating to the energy market (definitions of spark spreads, inter-exchange hedging strategies, etc) are included.
Although I could not go into the market and trade commodities after reading this book, I could understand the overall concept of hedging energy futures and options and this serves as an excellent primer to the next level.
I would say that this book is at about the college senior level, easy on the math and not heavy on modeling. I would recommend it for the beginning MBA student but not at a PHD level.

Outstanding material on trading energy futures and options.......2002-01-04

Thanks to the authors for presenting this information in language that is understandable to the masses. You have demystified a topic that is often encrypted.

Many people in the energy business would benefit greatly in their overall understanding by reading this book! It is well-organized and makes the complex business of hedging futures contracts seem logical.

I have worked with wholesale energy traders and seen the trading floor with it's live weather maps, analytical systems, and 100 or so traders and I thought it was an exciting environment. Understanding P/(L) positions, mark to market, and familiarizing with the multitude of hedging strategies has made this intriguing business all the more interesting to me.

The book delivers exactly what its title implies. Thank you, again!

easy to understand.......2001-12-17

The Fundamentals of Trading Energy Futures & Options was one the best business books I've read. It was easy to read and understand. The book is well written and earned its cost in my first hour of trading. I highly recommend this book.

Average customer rating:

Not my cup of tea

Fundamentals of Petroleum Trading
Hossein Razavi , and Fereidun Fesharaki
Manufacturer: Praeger Publishers
ProductGroup: Book
Binding: Hardcover

General | Popular Economics | Business & Investing | Subjects | Books

Public Finance | Economics | Business & Investing | Subjects | Books

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Oil & Energy | Industries & Professions | Business & Investing | Subjects | Books

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Fundamentals of Trading Energy Futures and Options

ASIN: 0275939200

Book Description

Until as recently as the late 1970s, the main channel for oil distribution was the integrated system of the major oil companies, while the volume of spot trading was limited to roughly 5 percent of the total oil trade. Today, spot and spot-related deals account for 80 to 85 percent of internationally traded petroleum, and have ushered in a new era of petroleum trading. In this work, Hossein Razavi and Fereidun Fesharaki offer a detailed study of the workings and issues surrounding today's oil trading market as they apply to all parties involved in the production, distribution, and consumption of petroleum. They provide a complete description of petroleum spot markets, futures, and options trading, and their interlinkages with contract sales. Razavi and Fesharaki cover a wide range of topics, and challenge the generally accepted view that spot and futures trading have wrested the power of price setting away from OPEC. They claim that prices are still determined by supply, which OPEC continues to influence. The book is divided into four sections, beginning with an overview of recent developments in spot, futures, and contract trading. Section two provides an analysis of spot and spot-related deals, while the third section describes the mechanics, organization, and evolution of petroleum futures markets and options trading. The work concludes with an in-depth section on interlinkages, examining the interactions among various segments of the market, including spot and futures trading, petroleum stock building, and OPEC. This book will be a valuable resource tool for libraries as well as a wide range of users, from oil industry professionals and financial analysts to students of energy-related topics.

Customer Reviews:

Not my cup of tea.......2001-06-13

I was looking for an explanation of financial instruments in the petroleum market - APO's, calendar swaps, etc. At best I was hoping for some quantitative background, at worst I was expecting a listing of instruments. This book provides neither.

This book is a short history of petroleum spot and futures markets. Fine if you need it, but terrible if you don't.

Average customer rating:
Fundamentals of Petroleum Trading
Hossein Razavi
Manufacturer: Praeger Publishers
ProductGroup: Book
Binding: Paperback
ASIN: B000ORD2IG

Book Description

If it's not written by Walden, your stock pick book isn't the real thing.

Consider the fate of Walden's stock picks from his first edition in less than a year's time. Fifteen picks doubled. The top stock pick gained 225%. And one company, Newport Corp., realized a 1,180% gain!

Gene Walden updates the hugely successful The 100 Best Stocks to Own for Under $25 to bring even more top-quality, bargain-priced companies to the attention of both seasoned and cash-strapped investors.

Although more risky than the blue chips Walden profiles in The 100 Best Stocks to Own in America, the companies and stocks for under $25 are put through Walden's battery of tests based on stringent criteria. He evaluates and gives points to companies based on:

*Four-year earnings growth
*Four-year revenue growth
*Three-year stock growth
*Four-year consistency of earnings and revenue

The companies included have shorter but solid track records. Each company's listing includes contact information, details about the company, discussion of the rating and points, table of points, and bar chart of stock growth. Walden discusses how to use this information as well as the risks of investing in low-priced stocks.

Book Description

It's not that most businesspeople lack moral convictions. Rather, they tend not to voice them and are inattentive when others do. Bird sees this behavior as moral silence, deafness, and blindness, and, following this analogy to the senses, he argues that the practice of ethics is a form of communication. Thus, instead of focusing on specific moral issues, Bird examines the things that stifle communication about moral issues--factors that have a costly impact on business. His book presents a new view of ethics, in which ethics can be construed as a practical social activity, not a utopian concept to be contemplated in the abstract. With numerous examples and case studies from business life and a logical, sensible analysis of what causes moral silence, deafness, and blindness, Bird's book will be challenging reading not only for professionals and academics in various fields of business, but also for their colleagues in philosophy, religion, and the social sciences. The author begins by discussing the nature of moral silence in contemporary business and asks what kind of problem it is. He examines what it means to voice or not voice moral convictions and what it means to be inattentive or deaf to moral issues. He continues the analogy into moral blindness--the problem of not perceiving moral issues clearly. From there he explores the consequences of moral silence, deafness, and blindness and traces their causes to a variety of cultural, individual, and organizational factors, all of them interconnected. The book concludes with a way in which businesspeople and others can understand ethics as a social activity in which everyone can and must participate. Bird sees the practice of ethics as a form of conversation, a way in which people establish and maintain agreements among themselves, and in doing so help each other overcome their sensory incapacitations. Bird provides ways in which this can be done, from the use of workshops on interpersonal skills to seminars on conflict resolution--tools and aids that are already prevalent in organizations but that have not, until now, been seen as facilitators of moral awareness and action.

The Muted Conscience: Moral Silence and the Practice of Ethics in Business.(Review): An article from: Review of Business

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The Muted Conscience: Moral Silence and the Practice of Ethics in Business.(Review): An article from: Review of Business
Jay Nathan
Manufacturer: St. John's University, College of Business Administration
ProductGroup: Book
Binding: Digital
ASIN: B00098NGU4
Release Date: 2005-07-28

Book Description

This digital document is an article from Review of Business, published by St. John's University, College of Business Administration on March 22, 1998. The length of the article is 824 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.

Citation Details
Title: The Muted Conscience: Moral Silence and the Practice of Ethics in Business.(Review)
Author: Jay Nathan
Publication: Review of Business (Refereed)
Date: March 22, 1998
Publisher: St. John's University, College of Business Administration
Volume: 19 Issue: 3 Page: 31(1)

Article Type: Book Review

Distributed by Thomson Gale

Book Description

Basic information on tax regulations, rules and procedures for companies and businessmen.

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Abraham Lincoln, a champion of freedom,
Henry Withers
Manufacturer: The Religious Tract Society
ProductGroup: Book
Binding: Unknown Binding
ASIN: B0006DC6RQ

Book Description

The story of Abraham Lincoln is one of the romances of the 19th century, and a sufficient period has elapsed to enable us to appreciate how remarkable was the influence he exerted at a time of great crisis in the history of the American people. This biographical sketch of Abraham Lincoln is an attempt to show, within the limits of a few pages, how he established for himself a place in the world's gallery of those who stood nobly for freedom. Illustrated.

Book Description

FRACTURED BONDS, A Foster Mother's Journal, relates some of our experiences during 30 years as foster parents. The reality of what these children endured before and after placement in the foster care system is heartbreaking. After all these years, my husband Ron and I cling stubbornly to our belief that time and man can change, but God and truth will not.

My goal is to inform the public, about the foster care system. I hope to sound the alarm loud and clear, that the current foster care system is not working. I want to bring attention to the powerless children, within the system, being tossed about in the waves of loophole laws, uninformed policy makers, non-committed decision-makers, and non-motivated and often disinterested birth parents. Court mandated and enforced accountability must take place at all levels involved!

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