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The Blackwell Encyclopedic Dictionary of Marketing
Barbara Lewis Manufacturer: Blackwell Publishing Limited ProductGroup: Book Binding: Paperback ASIN: 0631214852 |
Book Description
The Blackwell Encyclopedic Dictionary of Marketing provides clear, concise, up to the minute, and highly informative definitions and explanations of the key concepts covering the whole of the fast-changing field of contemporary marketing. Bringing together specially commissioned and carefully edited entries, this will become the standard reference for students, researchers, academics, and practitioners.The Dictionary has been carefully designed to give both the expert and the newcomer overviews and succinct presentations of the most important traditional and contemporary issues in marketing. With entries ranging from extended explorations of major topics to short definitions of key terms, this major reference work gives the user:Authoritative and comprehensive coverage of the whole field including the marketing environment, marketing management, consumer behaviour, segmentation, organizational marketing, pricing, communications, retailing and distribution, product management, market research and international marketing.A full index and cross-references for detailed research, as well as relevant bibliographical citations for further study.Definitive entries covering the very latest developments in marketing.This dictionary is part of The Blackwell Encyclopedia of Management, which contains ten further volumes covering each of the key areas of management science, developed under the editorship of Professor Cary L. Cooper from the Manchester School of Management and Professor Chris Argylis of Harvard Business School.
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Management and Marketing/Management Und Marketing: Encyclopedic Dictionary/Enzyklopadisches Worterbuch
Wolfgang J. Koschnick Manufacturer: Walter de Gruyter ProductGroup: Book Binding: Hardcover ASIN: 3110151979 |
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Marketing: The Encyclopedic Dictionary
David Mercer Manufacturer: Blackwell Publishing Limited ProductGroup: Book Binding: Paperback ASIN: 0631211268 |
Book Description
Dedicated exclusively to marketing topics and designed to be used by practising managers from all fields and by students, Marketing: The Encyclopedic Dictionary is a major contribution to the reference literature on marketing.Building on lessons learned from the author's leading textbook, Marketing, the Dictionary contains over 3000 entries in total, including: * extensive cross-references * 700 longer articles exploring topics in considerable depth * 800 shorter entries * brief entries on thousands of marketing terms allowing managers and students easy access to authoritative but practical explanations of specific subjects. Marketing: The Encyclopedic Dictionary offers an incomparable reference source in the subject of marketing . The emphasis is on practical understanding of the topics, so that they may be easily understood by managers in general, but the theory is also examined in sufficient depth to justify its position as the most authoritative marketing reference book available.
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The Prentice Hall Encyclopedic Dictionary of Selling
Gene Garofalo Manufacturer: Prentice Hall ProductGroup: Book Binding: Hardcover ASIN: 0135111714 |
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English to German Management and Marketing Encyclopedic Dictionary
Wolfgang Koschnick Manufacturer: French & European Pubns ProductGroup: Book Binding: Hardcover ASIN: 0785996680 |
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How to Start a Business in Georgia (How to Start a Business in Georgia (Etrm))
Entrepreneur Press Manufacturer: Entrepreneur Press ProductGroup: Book Binding: Paperback Similar Items:
ASIN: 1932156356 |
Book Description
This series covers the federal, state, and local regulations imposed on small businesses, with concise, friendly and up-to-the-minute advice on each critical step of starting your own business.Customer Reviews:
A wonderful primer on starting a business with contact information for locating startup funds if necessary........2006-09-06
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How To Start A Business In Georgia (Legal Survival Guides)
Charles T. Robertson , and Mark Warda Manufacturer: Sourcebooks ProductGroup: Book Binding: Paperback Similar Items:
ASIN: 1572484934 |
Book Description
This new edition contains major changes in the operation of business via technology, such as: marketing of a GA business via e-commerce protecting your Internet business
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How To Incorporate and Start A Business in Georgia
J. W. Dicks Manufacturer: Adams Media Corporation ProductGroup: Book Binding: Paperback ASIN: 1558507698 |
Book Description
Over 30 books covering individual states!How to Incorporate and Start a Business in... covers every essential topic you need to understand to start a business right. Protect yourself and your business with expert knowledge provided in this book. The easy-to-follow steps and worksheets guide you through every aspect of incorporation and starting your own business. This book discusses in detail:
Selecting an operating entity-which one is best for you? Learn the pros and cons of each type:
Sole proprietorships
Partnership-general and limited
"S" corporations
Limited Liability Companies (LLCs)
Limited Liability Partnerships (LLPs)
The five necessary steps to incorporation-five essential moves you must know and follow:
Choose a name: learn the legal ramifications of this simple step
Prepare the Articles of Incorporation
Write the bylaws
Hold the organizational meeting
Issue the stock
Raising Capital-Avoid costly mistakes and financing pitfalls that leave other business owners behind:
Identify potential investors
Sell stocks, notes, bonds, or convertibles
Borrow money from banks, credit unions, and venture capital firms
Dealing with the law-Legal issues always come up, so be prepared:
Learn how to arm yourself with knowledge
Handle disputes
Tips to keep you out of court
Preparing Contracts and Leases-Learn the tricks of the trade to save you time and money:
Identify the essential elements
Master unique aspects of your business
Negotiate a lease for maximum benefit, minimum risk
Understanding copyrights, trademarks, and patents-How does this apply to you?
Learn how to copyright material
Identify the key elements of a trademark
Navigate the patent process
Mastering your taxes-Save money by following advice outlined in this chapter:
Choose an accounting method
Keep accurate records
Learn what you can deduct, and what you can't
How to Incorporate and Start a Business in... will also each you how to hire the best employees, extend credit to your customer, acquire the proper insurance for your business, and maximize corporate and executive benefits.
Don't be left out in the cold! How to Incorporate and Start a Business in... How to Incorporate and Start a Business in... will guide you past common snares and pitfalls that hamper the efforts of many new business owners. This book contains dozens of profit strategies engineered to maximize your profit and prevent common mistakes. Plus, this book outlines specific laws and procedures you need to be aware of to do business in your state. It's specifically designed for you. How to Incorporate and Start a Business in... is easy to read, informative, and will save your business both time and money. Use its expert advice to get you started and keep you business on the path to success!
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How to Start and Run a Georgia Business: With Forms (Self-Help Law Kit)
Patricia Godwin Dunleavy , and Mark Warda Manufacturer: Galt Pr ProductGroup: Book Binding: Paperback ASIN: 1572480262 |
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Problem Solving: A Logical and Creative Approach
Harvey J. Brightman Manufacturer: Georgia State University Business Press ProductGroup: Book Binding: Hardcover ASIN: 0884061310 |
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Plank Cooking: The Essence of Natural Wood
Scott Haugen , and Tiffany Haugen Manufacturer: Frank Amato Publications, Inc. ProductGroup: Book Binding: Spiral-bound Similar Items:
ASIN: 1571883320 |
Book Description
From elegant restaurants to backyard grills, the ancient method of cooking food on a wooden plank is a cooking style that's rapidly growing in popularity. When it comes to capturing the essence of natural wood and unparalleled texture in meats, vegetables, and other culinary delights nothing compares to plank cooking.In Plank Cooking: The Essence of Natural Wood, globe-trotting authors, Scott & Tiffany Haugen, share some of the world's most exquisite flavors. Thai red curry prawns, Achiote pork roast, pesto couscous stuffed chicken, and caramelized bananas are just a few of the unique recipes brought to life in this fully illustrated, one-of-a-kind book. In the oven or on a grill, plank cooking is fun and simple. This book outlines how to master the art of plank cooking--from seasoning planks to detailed cooking tips in over 100 easy-to-follow recipes. Though exotic tastes prevail, the ingredients used in this book are easy to find in most grocery stores. So whether you're hosting a large backyard BBQ, or just trying to satisfy the finicky eaters in your family, you will find many great meals in Plank Cooking: The Essence of Natural Wood.
Customer Reviews:
Planking to Rave Reveiws...........2007-03-29
Amazing Flavors!!.......2006-03-02
An introduction to a Pacific Northwest Tradition.......2006-02-28
Scott & Tiffany Haugen.......2006-02-18
Plank Cooking disappointing.......2006-02-12
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Charting Commodity Market Price Behavior
L. Dee Belveal Manufacturer: Traders Press ProductGroup: Book Binding: Hardcover Similar Items:
ASIN: 0934380635 |
Book Description
There are definite clues to future price direction on the commodity charts you use everyday. Unmistakable clues that help you forecast where your favorite commodity price will go next. Technically based clues which can add `Tens of Thousands of Dollars' to your trading account in less than a year.To the untrained eye, these clues are hard to spot. They don't stand out like a sore thumb. It would be nice if they did stand out everyone could get rich then but they don't. Only the trained eye of a professional, experience chart trading analyst will spot them every time and know how to turn into a windfall cash profit.
This book is considered the single most important commodity trading book ever written. You are skillfully trained to analyze charts and trade like an experienced professional. You may start as a novice on page 1 but you'll end up a fully competent expert chartist by the end of the book. There is page after page of practical, logical professional trading tactics.
Every forecasting clue every subtle charting technique every little trick of the trade Mr. Belveal discovered in 20 years of real-time tradingover 122 trading secrets in all---are packed into this no-nonsense, practical trading guide.
Customer Reviews:
Diffrent Angle On Commodities.......2007-01-21
Excellent work!.......2006-02-23
An Unexpectedly Valuable Book.......2002-11-15
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Charting Commodity Market Price Behavior
Belveal L Dee Manufacturer: Commodities Press ProductGroup: Book Binding: Hardcover ASIN: B000LCPX0O |
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Pure Speculation: The Curious Relationship Between Gambling and Investment
Patrick L. Young Manufacturer: Texere ProductGroup: Book Binding: Paperback ASIN: 158799173X |
Book Description
Pure Speculation explains, compares and contrasts the risk-taking mindset of the gambler with that of the speculator. In the digital age, as the tables, tracks and arenas that form the bedrock of the world of gambling increasingly collide with the floors and computer screens of the financial traders around the globe, Pure Speculation asks whether investors in the markets really are any different from those that wager on the horses in the Prix de L'Arc de Triomphe? 300 years ago the desire to succeed in gambling spawned the techniques of modern investment. Today the two businesses are inter-linked in numerous ways. Pure Speculation asks how far, and with what repercussions, has this morphing been mirrored in the psychology of the participants?
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Dealing with Ethical Dilemmas on Campus (Survival Skills for Scholars)
Jennie Jacobs Kronenfeld , and Marcia Lynn Whicker Manufacturer: Sage Publications, Inc ProductGroup: Book Binding: Paperback ASIN: 0803954816 |
Book Description
"The ethical dilemmas they describe in the very realistic, sometimes grim, and probably true case studies show that such experiences can range from basic interpersonal conflicts to such major problems as sexual harassment or discovering faked research results on the part of a colleague. . . . This slim, readable, but useful volume describes the contentious, often disastrous environments that result from such situations and gives the reader much to think about." --Journal of Academic Librarianship Some academics do unethical things: lie on their vitae, fudge research grants, sexually harass students. Others have to grapple with unanswerable ethical questions: Who gets authorship credit for a paper? How much outside consulting is too much? What constitutes a conflict of interest in reviewing papers? This concise, practical guide provides concrete strategies for dealing with wrongdoing without damaging your own career or relationships. It also helps guide you through the fuzzy areas of academic ethics to avoid being accused of wrongdoing yourself. The useful strategies outlined in this volume will enable you to do the right thing, without negative consequences.
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Macedonia Tax Guide
USA International Business Publications Manufacturer: International Business Publications, USA ProductGroup: Book Binding: Paperback ASIN: 073979423X |
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The Boys\' Life of Abraham Lincoln
Helen Nicolay Manufacturer: Hard Press ProductGroup: Book Binding: Paperback Similar Items: ASIN: 1406946389 Release Date: 2006-11-03 |
Download Description
Abraham Lincoln's forefathers were pioneers - men who left their homes to open up the wilderness and make the way plain for others to follow them. For one hundred and seventy years, ever since the first American Lincoln came from England to Massachusetts in 1638, they had been moving slowly westward as new settlements were made in the forest. They faced solitude, privation, and all the dangers and hardships that beset men who take up their homes where only beasts and wild men have had homes before; but they continued to press steadily forward, though they lost fortune and sometimes even life itself, in their westward progress. Back in Pennsylvania and New Jersey some of the Lincolns had been men of wealth and influence. In Kentucky, where the future President was born on February 12, 1809, his parents lived in deep poverty.
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Don't Shoot That Boy! Abraham Lincoln and Military Justice
Thomas P. Lowry Manufacturer: Da Capo Press ProductGroup: Book Binding: Hardcover ASIN: 1882810384 |
Book Description
*10 b/w photosIn this groundbreaking study based on almost 600 documents in Lincoln's own hand, the authors tell each story, each life-or-death decision, and the factors that tipped the balance one way or the other. In the midst of America's deadliest war, hundreds of men's lives hung on the decisions of President Lincoln. Lincoln balanced sternness and compassion while deciding the fate of men sentenced to be hanged or shot for crimes including desertion, spying, sabotage, murder, and rape.
Thomas Lowry, M.D. has written several books, including The Stories the Soldiers Wouldn't Tell: Sex in the Civil War, Tarnished Eagles, and Attack on Taranto, Blueprint for Pearl Harbor.
Customer Reviews:
The best side of Lincoln.......2004-01-12
Of course the title is "Don't shoot that boy"; which only focus on 'good' things Lincoln did.
If you're doing research on Lincoln's good qualities, this book is a good source. But it you want unbaised book, look elsewhere.
It's a fast reading book, that lives up to the 'myth' of Lincoln.
A Look at the Lincoln Legend.......2000-05-21
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When Lincoln was a boy (TWiG books)
Marcie Bovetz Manufacturer: The Wright Group ProductGroup: Book Binding: Unknown Binding ASIN: 0322001773 |
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Abe Lincoln, frontier boy (Childhood of famous Americans)
Augusta Stevenson Manufacturer: American Printing House for the Blind ProductGroup: Book Binding: Unknown Binding ASIN: B0007HSOWC |
Customer Reviews:
Easy Reading for Dyslexia.......2002-03-14
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Abraham Lincoln, the pioneer boy, and how he became President: The story of his life
William Makepeace Thayer Manufacturer: Hodder and Stoughton ProductGroup: Book Binding: Unknown Binding ASIN: B00089BINQ |
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ABRAHAM LINCOLN: THE PIONEER BOY AND HOW HE BECAME PRESIDENT - THE STORY OF HIS LIFE.
W. M. Thayer Manufacturer: Hodder & Stoughton ProductGroup: Book Binding: Hardcover ASIN: B000J5YM9G |
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Boy scouts' life of Lincoln,
Ida M Tarbell Manufacturer: The Macmillan Co ProductGroup: Book Binding: Unknown Binding ASIN: B00085D3N8 |
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The Boy's Life of Abraham Lincoln
Jay Nicolay Helen: Illustrated By Hambidge Manufacturer: Century Co. ProductGroup: Book Binding: Hardcover ASIN: B000L2NB4Y |
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The Boys' Life of Abraham Lincoln (Large Print Edition)
Helen Nicolay Manufacturer: BiblioBazaar ProductGroup: Book Binding: Paperback ASIN: 1434618072 Release Date: 2007-05-05 |
Product Description
Abraham Lincoln's forefathers were pioneersmen who left their homes to open up the wilderness and make the way plain for others to follow them. For one hundred and seventy years ever since the first American Lincoln came from England to Massachusetts in 1638 they had been moving slowly westward as new settlements were made in the forest. (Excerpt)
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The Boys' Life of Abraham Lincoln
Helen. Illustrated By Jay Hambidge and Others Nicolay Manufacturer: The Century Co. ProductGroup: Book Binding: Hardcover ASIN: B000QXXU7G |
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A Shaking Bridge to Trust
Bryan Arnold Manufacturer: Xlibris Corporation ProductGroup: Book Binding: Paperback ASIN: 0738861901 |
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