Handbook of Sec Accounting and Disclosure 2001-2

Book Description

Public Relations Writing: Principles in Practice is a comprehensive core text that guides students from the most basic foundations of public relations writing-research, planning, ethics, organizational culture, law, and design-through the production of actual, effective public relations materials. Now published by Sage Publications, this edition has been updated throughout to include current events and Web addresses. Core content includes such subject areas as news and features, writing for print and broadcast, persuasive communications, newsletters and employee communication, annual reports, brochures, direct mail, global communication and the Internet.

Features of This Text

Provides the necessary principles of public relations research, planning, ethics and corporate culture, law, design, and visual thinking.

Details the many formats, audiences, and styles needed by any public relations writer, encouraging users to consider implications of writing for different media, audiences, and purposes.

Topical in-text examples keep current with student interests and user-friendly accessibility engages students without sacrificing depth and value of content.

Authors Donald F. Treadwell and Jill B. Treadwell equip students with the knowledge and skills they need to build a foundational background in public relations, including a capstone events chapter that details event planning and writing for exhibits, speeches, and collateral materials. Public Relations Writing: Principles in Practice is ideal for use in public relations writing, media writing, public relations, and advanced public relations courses.

Customer Reviews:

Excellent textbook for all PR students .......2007-07-25

All PR practitioners would benefit from the solid, comprehensive grounding in communications issues presented in this book. The emphasis on cultural and ethical influences presented throughout is vital to all public relations work and the discussion is well presented here. The chapters on writing present useful overviews on the process and common PR materials. However, some descriptions of materials are very brief and all assume the student has an adequate knowledge of basic writing skills and techniques. Readers who really want to focus on writing will want to supplement this book with others that have more in-depth coverage of writing issues and content ideas.

lots of good information.......2004-05-15

The book is barely 500 pages long, but it has everything that anyone would possibly need to know about public relations. There are tons of public relations tools, such as the news release, press release, flyer, public service announcement, pamphlet, brochure, newsletter, fact sheet and media list, and they are all introduced very clearly. This text was required for a course I took in college over a year ago, and I chose not to sell it back to the school because it was so useful. It's great for entry-level workers that are trying to get acclamated to the business of public relations.

Student Workbook for Public Relations Writing: Principles in Practice

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Student Workbook for Public Relations Writing: Principles in Practice
Donald Treadwell
Manufacturer: Allyn & Bacon
ProductGroup: Book
Binding: Paperback

Public Relations | Marketing & Sales | Business & Investing | Subjects | Books

Business Law | Reference | Business & Investing | Subjects | Books

Business | English Law | Law | Subjects | Books
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Public Relations Writing Student Workbook: Principles in Practice

ASIN: 0205310834

Average customer rating:

A great textbook for Crawford Slip Method

Brainpower Networking Using the Crawford Slip Method
H. William Dettmer
Manufacturer: Not Avail
ProductGroup: Book
Binding: Spiral-bound

General | Business & Investing | Subjects | Books
Motivational | Management & Leadership | Business & Investing | Subjects | Books
General | Skills | Business & Investing | Subjects | Books
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Strategic Navigation: A Systems Approach to Business Strategy

Breaking the Constraints to World-Class Performance

Goldratt's Theory of Constraints: A Systems Approach to Continuous Improvement

Manufacturing at Warp Speed: Optimizing Supply Chain Financial Performance (APICS SERIES ON RESOURCE MANAGEMENT)

Viable Vision: Transforming Total Sales into Net Profits

ASIN: 141200909X

Book Description

Invented in 1925 by Dr. C.C. Crawford, professor of education at the University of Southern California, the Crawford Slip Method is an idea generator without equal. It's an easy-to-use, effective group survey tool that enables the collection of ideas from audiences of almost any size rapidly and anonymously. Brainpower Networking Using the Crawford Slip Method explains how to focus the creativity and expertise of people with knowledge of a subject on the problems and challenges associated with solving them. This book provides step-by-step guidance for anyone to mobilize collective brainpower to identify and solve problems at any level, from the personal to the highest levels of large organizations. By following the simple, easy to understand, fully illustrated instructions in this book, system improvers can be effective with the Crawford Slip Method in a matter of days, or even several hours. The book is logically organized into chapters that lead the reader through: *A brief history of the method *A general description of various applications * How to create the "target" for slip writers * How to prepare for a slip-writing workshop * How to motivate slip writers * How to conduct the slip-writing workshop * How to sort and classify written slips * How to convert sorted slips into a useful form Appendices provide examples of actual slip-writing targets for various specialized purposes that the reader can use exactly as provided to get started with the Crawford Slip Method.

Customer Reviews:

A great textbook for Crawford Slip Method.......2004-01-07

Dettmer does it again: makes a concept "come alive" in plain english. Most managers have used this method without knowing the formal process from "A to Z." This would make a great textbook for student or professional. Great follow up to Dettmer's "Strategic Navigation" book.

Average customer rating:

This book is amazing!

76 Ways to Use Noni Fruit Juice
Isa Navarre
Manufacturer: Pride Pub
ProductGroup: Book
Binding: Paperback

General | Cooking, Food & Wine | Subjects | Books
Juice | Drinks & Beverages | Cooking, Food & Wine | Subjects | Books
General | Drinks & Beverages | Cooking, Food & Wine | Subjects | Books
General | Medicine | Subjects | Books
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Noni Juice: How Much, How Often, For What, 3rd Edition

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The Noni Revolution: Today's Tropical Wonder That Can Battle Disease, Boost Energy and Revitalize Your Health

Hawaiian Noni: (Morinda Citrifolia) (Woodland Health Series)

ASIN: 1887938990

Customer Reviews:

This book is amazing!.......2004-04-28

I never knew that noni could be used in so many different ways. Our family loves the topical uses - especially for bug bites and sun burns in the summer time. This book helped us learn how to take advantage of all of the health benefits that noni has to offer! This is a must have for anyone who drinks noni juice or who may be interested in drinking it to supplement their diet!

Average customer rating:

a must-have book for would-be entrepreneurs

Getting Entrepreneurial!: Creating and Growing Your Own Business in the 21st Century -- Lessons From the World's Greatest Entrepreneurs
Larry C. Farrell , and Larry Farrell
Manufacturer: Wiley
ProductGroup: Book
Binding: Paperback

General | Business & Investing | Subjects | Books
Entrepreneurship | Small Business & Entrepreneurship | Business & Investing | Subjects | Books
General | Small Business & Entrepreneurship | Business & Investing | Subjects | Books
All Amazon Upgrade | Amazon Upgrade | Stores | Books
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The Entrepreneurial Age: Awakening the Spirit of Enterprise in People, Companies, and Countries

What No One Ever Tells You about Starting Your Own Business: Real-Life Start-Up Advice from 101 Successful Entrepreneurs (What No One Ever Tells You About Starting Your Own Business)

The Complete Idiot's Guide to Being a Successful Entrepreneur

Small Business for Dummies, Second Edition

Small Business Management: Entrepreneurship And Beyond

ASIN: 0471444146

Book Description

Getting Entrepreneurial! is the definitive guide for would-be entrepreneurs, covering everything you need to know to put your financial future in your own hands. But far beyond reciting business school fundamentals, this book shows you how to create and innovate, turn your idea into a great business, and grow that business to maturity. Author Larry Farrell gives you the secrets of the world’s greatest entrepreneurs, in an easy-to-follow format that covers:

The four bedrock business fundamentals of the world’s greatest entrepreneurs
Sense of mission–the entrepreneurial way to identify and deliver product/market winners
Customer/product vision–creating entrepreneurial passion to produce continuous growth…and more!

Don’t delay—order your copy today!

Customer Reviews:

a must-have book for would-be entrepreneurs.......2003-09-05

This book is a fantastic treasure-trove of practical information and inspiring true stories which will form a firm foundation for any aspiring entrepreneur. I heartily reccomend Larry Farrell's down-to-earth prescription for becoming financially self-sufficient in todays' turbulent economy. It's also a really fun read - highly unusual in any business book!

America's Greatest Brands, Volume III: An Insight into Many of America's Strongest and (America's Greatest Brands)

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America's Greatest Brands, Volume III: An Insight into Many of America's Strongest and (America's Greatest Brands)
America's Greatest Brands
Manufacturer: America'S Greatest Brands
ProductGroup: Book
Binding: Hardcover

General | Arts & Photography | Subjects | Books

General | Business & Investing | Subjects | Books

All Titles | Qualifying Textbooks - Fall 2007 | Stores | Books
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ASIN: 0970686021

Book Description

America's Greatest Brands covers the history, innovations, and achievements of the world's most admired companies. This book also features the expert insights and opinions of the American Brands Council, some of the most respected marketing and communications professionals in America.

Business Trends 2001: A Window Of Opportunity Into The 21st Century; The Greatest Economic Revolution Since Franchising, With Sarah Purcell And Gary Collins; 1VHS

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Business Trends 2001: A Window Of Opportunity Into The 21st Century; The Greatest Economic Revolution Since Franchising, With Sarah Purcell And Gary Collins; 1VHS

Manufacturer: Network Of Business Opportunity Ent.
ProductGroup: Book
Binding: Paperback
ASIN: B000H5834I

Product Description

"A college graduate at 19, a Wharton MBA at 22, an assistant professor at 24, and Citibank's youngest vice president at 25. Paul Zane Pilzer---author, entreprenuer, Presidential economic advisor, and visionary---believes the transformation occuring in the way products are distributed will reshape many of our lives in the coming century. He states... "In the past two decades the majority of the greatest personal fortunes have been made by people who found better ways of distributing things rather than better ways of making things." "The key to success no longer lies in owning or making physical assets but in distributing them." "This last decade of the 20th century promises to be one of dramatic change: in technology, in business, in lifestyles. And while change can sometimes cause anxiety, it always creates opportunity for individuals with the vision to create a better future for themselves and their families. In Business Trends 2001, hosts Sarah Purcell and Gary Collins examine the trends that are reshaping the 20th century landscape---corporate downsizing, technological innovations, new channels of distribution---and introduce you to a way you can capitalize on these changes to achieve greater personal freedom and financial flexibility. If you're looking for an opportunity that could give you more time with your family, provide additional income, and greater control over your future, the information in Business Trends 2001 may well provide the solution you've been seeking." "C&P 1994 Network of Business Opportunity Entrepreneurs, Internet Services Corporation and Video Brochure, Inc." (from case)

The Greatest Business of the 21st Century

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The Greatest Business of the 21st Century
Cliff Bell
Manufacturer: Embedded Logic Inc.
ProductGroup: Book
Binding: Paperback

Futures | Investing | Business & Investing | Subjects | Books

General | Investing | Business & Investing | Subjects | Books

Introduction | Investing | Business & Investing | Subjects | Books

Options | Investing | Business & Investing | Subjects | Books

General | Personal Finance | Business & Investing | Subjects | Books
ASIN: 0971653402

Book Description

If I told you that you could:

turn $743 into $5743,

turn $540 into $3240,

turn $640 into $7300, or turn $1000 into $5950, would you be interested in the details? The Greatest Business of the 21st Century takes the novice investor in commodities by the hand and teaches commodity trading from the ground up. The first five chapters gives a brief history of the beginning of commodities trading and then takes the novice through the language of commodities, the types of trades that can be placed and when each is appropriate. The novice commodity investor is taught how to calculate potential gains and losses. New commodity investors are taught the ropes in the first section of the book. Not only do novices need to understand how the markets work, they also need to know when to trade and what trading strategies to use. The Book teaches commodity trading from a technical view. The novice investor is taught five significant chart patterns which have proven to be highly accurate in predicting both the impending trend and the expected price move associated with the trend. The book uses a pragmatic "how to" approach in developing the novice trader's ability to make a profit in the commodities markets. As such, the author goes beyond other introductory texts in this field by giving the novice exact advice on money levels required for trading in chapter nine. Each of the chart patterns explained in chapters 6-8 are used in example trades in chapter 10. All trades are carried out as single-contract trades. The technique of pyramiding, that is adding contracts in geometric progression with profits previously earned in a position is explained in the chapter "Unlimited Profit Potential". The concluding chapter is a "call to arms" for the novice investor to try out the markets by paper trading as explained in appendix C. In every new venture those who have the best chance to succeed are those armed with complete knowledge of the task. The Greatest Business of the 21st Century was written as an explanatory guide for the novice commodity investor to enter into commodity trading armed with the knowledge to succeed!

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Open for business: one of the greatest trading opportunities of the 21st century is not China, but rather the pluralist democracy of India, as Dr Malcolm ... focus): An article from: NZ Business
Malcolm Cone
Manufacturer: Thomson Gale
ProductGroup: Book
Binding: Digital
ASIN: B000N4SF14
Release Date: 2007-02-01

Book Description

This digital document is an article from NZ Business, published by Thomson Gale on August 1, 2006. The length of the article is 788 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.

Citation Details
Title: Open for business: one of the greatest trading opportunities of the 21st century is not China, but rather the pluralist democracy of India, as Dr Malcolm Cone explains.(export focus)
Author: Malcolm Cone
Publication: NZ Business (Magazine/Journal)
Date: August 1, 2006
Publisher: Thomson Gale
Volume: 20 Issue: 7 Page: 59(1)

Distributed by Thomson Gale

Average customer rating:

A solidly practical, user-friendly guide

where to start...

Definitive

How to evaluate the potencial grows of a property

region specific and not very insightful

Buy & Hold 2004-2005: 7 Steps to a Real Estate Fortune
David, Ph.D. Schumacher
Manufacturer: Schumacher Enterprises
ProductGroup: Book
Binding: Paperback

General | Business & Investing | Subjects | Books
General | Real Estate | Business & Investing | Subjects | Books
Investments | Real Estate | Business & Investing | Subjects | Books
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Real Estate Debt Can Make You Rich: What You Owe Today Is What You Will Be Worth Tomorrow

Building Wealth One House at a Time: Making it Big on Little Deals

ASIN: 0970116225

Book Description

3rd print version of Buy & Hold. Updated for 2004 -2005 and includes a new Chapter on the Alameda Corridor and its impact on real estate values and future growth of the economy of the United States.

2 awards in 2002 were as follows:- Industry of Writers In The News award for the most inspirational campaign from the Book Publicists of Southern California.

North American Bookdealers Exchange, Oregon. Pinnacle Achievement award for the Business category.

Customer Reviews:

A solidly practical, user-friendly guide.......2007-07-10

Written by successful investor, real estate expert, and magazine columnist David Schumacher, Ph.D., Buy and Hold: 7 Steps to a Real Estate Fortune is a non-nonsense guide to real-estate investment, step-by-step. Buy and Hold is the antithesis to "flipping" guides; instead of buying property with the goal of reselling it, Buy and Hold is about buying property and using it to generate long-term profit. Chapters cover how to use the Internet to help one purchase real estate, how to analyze the growth potential of property, timing one's investment to gain a boost from the economy, the advantages of using a real estate broker, real estate axioms, and much more. "Avoid the loss of income by performing a periodic rental analysis. Keep up with what is happening in the market and adjust the rents accordingly." A solidly practical, user-friendly guide especially for serious-minded real estate investors in it for the long haul.

where to start..........2007-03-20

The authors advice is extremely outdated for one. Prices, financing and sophistication levels of sellers have reached light speed since the author started investing. He is not a very good author to boot. Disorganized and scattershot would classify his writing style. If you like listening to Grandpa talk about the 'good ol days' then maybe this book is for you.

Definitive.......2007-01-06

Schumacher is the Warren Buffet of real estate investing!
Whether you are dreaming of getting started or already owning multiple properties, his homespun, low-key, common sense based approach is right-on. Not only is he a real estate pro in an academic sense, he has put it all into action himself.
His Get-Rich-Slow approach is refreshingly absent of hype....it all seems so easy! It is! You just have to do it - and that's the problem - YOU now have to take action, and have a patient approach, and it will happen.
I've bought this book for a couple of friends who are still on the starting blocks, but in my life buying hundreds of business books, I've never come across such a good resource.

How to evaluate the potencial grows of a property.......2006-03-23

This book tells you should buy properties that really have potencial for earning value in the future. The author is an authority in valuing properties, and he is a self made millionary buying properties for rental. He speaks through his experience and knowledge. This precisely is the value of this book. Excelente book that give you guidelines to evaluate if you should buy a property in terms of its potencial. I recomend for anyone interested in investing in real state.

region specific and not very insightful.......2005-07-15

I like the concept, and his maxims in the opening pages are very good. The author does a bad job at delivery though, often talking about examples in buying beachfront California party. While he made great investments at a great time 50 years ago, I don't have $2M+ to go buy a condo on the beach in California. He sort of uses best case scenario examples that aren't applicable to most investors' markets. This is one of those books the has several good ideas padded with pages and pages of fluff. Would make a great 10-15 page special report, but as far as a book is concerned, nothing great.

Book Description

Never have pressures on corporations to trim down in size been so great. But Dr. Milgate's research shows that corporations' efforts to make themselves lean, to focus on core competencies, and to create mutually advantageous alliances with other corporations have not paid off. The lean organization is clearly the paradigm for business at the start of the new millennium, but how is it achieved? Instead of pure theory, Dr. Milgate offers practical advice and illustrates it with real-world case studies, chosen for their ability to demonstrate best practices in lean organizations and to provide answers to questions that, inevitably, arise repeatedly. He agrees that corporations must focus on the basics and leverage their core competencies up through a range of alliances and outsourcings, toward the goal of creating a "best of everything" organization. But too many alliances and outsourcing strategies are initiated for the wrong reasons, improperly thought out, and--as quick solutions to difficult problems--they just don't work. Dr. Milgate tells us why and gives us strategic guidance on the critical issues that corporate decision makers must address as they strive to make their organizations as competitive as they must be in order to compete in the new global economy. The result is a succinct, lucid advisory for upper echelon executives and a necessary classroom aid for their academic colleagues.

Customer Reviews:

You will gain competitive advantage from reading it.......2001-08-29

Undoubtedly one of the best business books ever written about alliances and outsourcing. The author interestingly portray the motivation behind alliances and outsourcing. He mentioned that "Too often, an alliance is seen as a way of "plugging a gap" or "covering a weakness" rather than exploiting a strength." He also explain what key success factors needed to ensure long-term competitiveness of the organization. An enjoyable and excellent book to read. Recommended reading for people involved with Alliances and Outsourcing.

Average customer rating:
2007 Tax Facts on Investments: Stocks, Bonds, Mutual Funds, Real Estate, Oil & Gas, Puts, Calls, Futures, Gold, Savings Deposits (Tax Facts 2)

Manufacturer: Natl Underwriter Co
ProductGroup: Book
Binding: Paperback

General | Business & Investing | Subjects | Books
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ASIN: 0872189015

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Tax Facts on Investment 2005: Stocks, Bonds, Mutual Funds, Real Estate, Oil & Gas, Puts, Calls, Futures, Gold, Savings Deposits (Tax Facts 2)

Manufacturer: Natl Underwriter Co
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2006 Tax Facts on Investments: Stocks, Bonds, Mutual Funds, Real Estate, Oil & Gas, Puts, Calls, Futures, Gold, Savings Deposits (Tax Facts 2)

Manufacturer: Natl Underwriter Co
ProductGroup: Book
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ASIN: 0872186792

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Tax Facts 2 2001: Stocks, Bonds, Mutual Funds, Real Estate, Oil & Gas, Puts, Calls, Futures, Gold, Savings Deposits (Tax Facts 2)

Manufacturer: Natl Underwriter Co
ProductGroup: Book
Binding: Paperback

General | Taxes | Accounting | Industries & Professions | Business & Investing | Subjects | Books
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ASIN: 0872182746

Average customer rating:
Tax Facts 2 2003: Stocks, Bonds, Mutual Funds, Real Estate, Oil & Gas, Puts, Calls, Futures, Gold, Savings Deposits (Tax Facts 2)

Manufacturer: Natl Underwriter Co
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ASIN: 0872186245

Average customer rating:
Tax Facts on Investment 2004: Tax Facts 2 on Investments : Stocks, Bonds, Mutual Funds, Real Estate, Oil & Gas, Puts, Calls, Futures, Gold, Savings Deposits (Tax Facts 2)

Manufacturer: Natl Underwriter Co
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ASIN: 087218644X

Average customer rating:

My first true polio victim experience.

ROUND TRIP TICKRET TO HELL

Round Trip Ticket to Hell

Round Trip Ticket to Hell

A Must Read!

Round Trip Ticket to Hell
Jack Mason
Manufacturer: Booklocker.com
ProductGroup: Book
Binding: Paperback

General | Biographies & Memoirs | Subjects | Books
Special Needs | Specific Groups | Biographies & Memoirs | Subjects | Books
Memoirs | Biographies & Memoirs | Subjects | Books
ASIN: 1591134021

Customer Reviews:

My first true polio victim experience........2004-01-10

If you were born before the polio vaccines were discovered, then you probably experienced the scary possibility of getting the disease. All the precautions our mothers took to try to keep us from getting it. And you probably saw pictures in LIFE magazines of children in iron lungs, etc. I qualify on all the above.

But, avid reader though I am, Jack Mason's book is the first I have ever come across which goes through, step by step, the physical and mental agony this disease brought on young people. Jack's memory, decades after his initial ordeal, is amazing. He pulls no punches, either about the disease, his various treatments or his mental states.

Yet, this is not a sad book. It's an incredible book because Jack, then and now, kept his sense of humor. He seemingly always looked for the bright side of a very dark time in his life. In that way it reminded me of ANGELA'S ASHES which was a book about a down-trodden Irish family and yet was uplifting and humorous in many aspects.

I thank Jack for reaching deep into his heart to tell a story that needed to be told, not only for himself, but for other polio victims and for people who never got it. Whether you are of a certain age or not, you should read this book.

ROUND TRIP TICKRET TO HELL.......2003-12-18

A good read. A plethora of individuals and situations that shaped the author's character in later years. Jack Mason should be proud of what he has lived through and written vividly about.

Round Trip Ticket to Hell.......2003-12-13

I wasn't ready for this book to end.
It wasn't dull at all. In fact, one had to keep on reading just to see what his next 'step' would accomplish!
I think I'd like to hand this book to folks who think they
want to give up!!
It's an inspiration!!

Round Trip Ticket to Hell.......2003-12-12

Double Jeopardy is supposed to be against the law; Jack Mason not only faced it but fought his conviction and got it overturned. Here is an inspiration for anyone who has ever been tempted to ask, "Why Me?" about a personal setback.

A Must Read!.......2003-12-07

Jack's narrative of his ordeal makes this a very compelling
book to read. I couldn't put it down. Definitely a 'must read'.
B B Stamats

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