An Introduction to Financial Products and Markets

Customer Reviews:

Don't judge this book by it's cover.......2002-10-03

This book is ideal for the many people out there that are clueless about the financial markets. If you want to know what they are, why they exist, what the different products are and how they work - this book explains these concepts in a manner that is extremely readable. The text does have a UK perspective however - a bonus for me, maybe not for most people.

Age + Affluence = A Market Worth Wooing.: An article from: Bank Marketing

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Age + Affluence = A Market Worth Wooing.: An article from: Bank Marketing
Elinor Dumont
Manufacturer: Bank Marketing Assn.
ProductGroup: Book
Binding: Digital

General | Business & Investing | Subjects | Books

Book Description

This digital document is an article from Bank Marketing, published by Bank Marketing Assn. on June 1, 2000. The length of the article is 1275 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.

Citation Details
Title: Age + Affluence = A Market Worth Wooing.
Author: Elinor Dumont
Publication: Bank Marketing (Magazine/Journal)
Date: June 1, 2000
Publisher: Bank Marketing Assn.
Volume: 32 Issue: 6 Page: 9

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An introduction to municipal derivative products. (part II): An article from: Government Finance Review

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An introduction to municipal derivative products. (part II): An article from: Government Finance Review
Kathryn Engebretson , and Gary Gray
Manufacturer: Government Finance Officers Association
ProductGroup: Book
Binding: Digital

General | Business & Investing | Subjects | Books

Book Description

This digital document is an article from Government Finance Review, published by Government Finance Officers Association on February 1, 1993. The length of the article is 2800 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.

From the supplier: An introduction to the municipal derivative products is provided. Derivatives are financial instruments whose own value is 'derived' from or based upon the value of other assets or on the level of an interest rate index. They are useful to government finance officials in managing debt and cutting total interest payments. The first installment of a two-part series discusses and explains interest rate caps, floors and collars.

Citation Details
Title: An introduction to municipal derivative products. (part II)
Author: Kathryn Engebretson
Publication: Government Finance Review (Magazine/Journal)
Date: February 1, 1993
Publisher: Government Finance Officers Association
Volume: v9 Issue: n1 Page: p21(4)

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Platform computing builds grid momentum in financial services with new, enhanced version of platform symphony version 2.0.: An article from: Federal Computer Market Report

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Platform computing builds grid momentum in financial services with new, enhanced version of platform symphony version 2.0.: An article from: Federal Computer Market Report

Manufacturer: Millin Publishing, Inc.
ProductGroup: Book
Binding: Digital
ASIN: B000821FXG
Release Date: 2005-07-31

Book Description

This digital document is an article from Federal Computer Market Report, published by Millin Publishing, Inc. on February 9, 2004. The length of the article is 447 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.

Citation Details
Title: Platform computing builds grid momentum in financial services with new, enhanced version of platform symphony version 2.0.
Publication: Federal Computer Market Report (Newsletter)
Date: February 9, 2004
Publisher: Millin Publishing, Inc.
Volume: 28 Issue: 3 Page: 8

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Understanding constant market fluctuations.(Looking Inside): An article from: Fairfield County Business Journal

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Understanding constant market fluctuations.(Looking Inside): An article from: Fairfield County Business Journal
Ed Klein
Manufacturer: Westfair Communications, Inc.
ProductGroup: Book
Binding: Digital

General | Business & Investing | Subjects | Books

Book Description

This digital document is an article from Fairfield County Business Journal, published by Westfair Communications, Inc. on December 1, 2003. The length of the article is 920 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.

Citation Details
Title: Understanding constant market fluctuations.(Looking Inside)
Author: Ed Klein
Publication: Fairfield County Business Journal (Magazine/Journal)
Date: December 1, 2003
Publisher: Westfair Communications, Inc.
Volume: 42 Issue: 48 Page: 39(1)

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Unisys Aim to Enter 3G Market with eTelco Platform.(Brief Article): An article from: European Telecom

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Unisys Aim to Enter 3G Market with eTelco Platform.(Brief Article): An article from: European Telecom

Manufacturer: Information Gatekeepers, Inc.
ProductGroup: Book
Binding: Digital

Book Description

This digital document is an article from European Telecom, published by Information Gatekeepers, Inc. on March 1, 2001. The length of the article is 339 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.

Citation Details
Title: Unisys Aim to Enter 3G Market with eTelco Platform.(Brief Article)
Publication: European Telecom (Newsletter)
Date: March 1, 2001
Publisher: Information Gatekeepers, Inc.
Volume: 6 Issue: 3 Page: 18

Article Type: Brief Article

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Introduction to Finance: Markets, Investments, and Financial Management (Wiley Plus Products)

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Introduction to Finance: Markets, Investments, and Financial Management (Wiley Plus Products)
Ronald W. Melicher , and Edgar A. Norton
Manufacturer: Wiley
ProductGroup: Book
Binding: Paperback

Book Description

The Thirteenth Edition of this successful book provides a survey of the foundations of the finance discipline. It covers the three major financial areas: Institutions & Markets, Investments, and Financial Management. This approach helps readers develop an integrated perspective of the different foundations of finance.

Strategy development for new product introductions: Predicting market and financial success (Paper)

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Strategy development for new product introductions: Predicting market and financial success (Paper)
Edgar A Pessemier
Manufacturer: Institute for Research in the Behavioral, Economic, and Management Sciences, Krannert Graduate School of Management, Purdue University
ProductGroup: Book
Binding: Unknown Binding

Book Description

The Yearbook reviews significant legal developments in international commerce and offers an important forum for legal practitioners to address and compare practical legal issues of direct interest in their areas of specialisation. Each volume of the Yearbook features a comprehensive range of articles written for and by leading practitioners and advisors working within the international business sector. Volume 19 of the Comparative Law Yearbook of International Business contains sections on + banking and finance, + company law, + trading practices, and + general commercial issues. This volume covers important financial matters such as foreign investment and taxation, documentary credits, and several banking issues. The company law section addresses subjects such as liquidation, shareholding, and directors' rights and liabilities. Topics covered by the material on general commercial issues include the shipping of goods, timeshare agreements, forfeiture of property, standardized contracts, and intellectual property. The importance of these topics and others make this volume of the Yearbook a valuable tool for international legal practitioners and their clients.

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From Mediocre to Magnificent!

The Young Man Entering Business
Orison Swett Marden
Manufacturer: Nesma Books India
ProductGroup: Book
Binding: Hardcover

General | Self-Help | Health, Mind & Body | Subjects | Books
Success | Self-Help | Health, Mind & Body | Subjects | Books
General | Religion & Spirituality | Subjects | Books
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Making Life a Masterpiece

Architects of Fate or Steps to Success and Power

Every Man A King

Joys of Living

Peace Power & Plenty (Cosimo Classics: Personal Development)

ASIN: 8187560010

Book Description

This Book tries to show that it is an easy thing to be a nobody,but a very difficult thing to be somebody.The Author prepares the Young Man on all fronts known to set up his own Business and succeed.

Customer Reviews:

From Mediocre to Magnificent!.......2005-10-25

A great guide for anyone who wants to know how to make a difference in whatever they do to create personal success and influence and be happy at the same time!

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Young Man Entering Business
Orison Swett Marden
Manufacturer: Kessinger Publishing
ProductGroup: Book
Binding: Paperback
ASIN: B000N64V9W

Book Description

How to Interpret the Baldrige Criteria for Performance Excellence

The twelfth edition for the 2003 Baldrige criteria provides you with the best understanding of this exhaustive quality program. Written in an easy-to-understand format by one of the best-known authorities on the Baldrige criteria, Mark Graham Brown, it is the most recognized reference in its field. The book illustrates the key relationships that exist among the criteria and details how the scoring scale operates, both critical aspects of writing a Baldrige Award application.

The book provides a clear and concise explanation on how to prepare for a site visit, its purpose, what a Baldrige examiner looks for, and the questions typically asked during the visit. As well, the new edition includes a list of state awards based on the Baldrige criteria. The awards are organized by state for easy reference.

Customer Reviews:

Excellent detailed guidance and insight........1999-03-20

Provides a detailed understanding of the criteria, shows how to write an application, and is a tool for assessing an organization and developing plans. Excellent guidance and insight.

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Great for different levels of Scroll Saw People

Fun & Easy Scroll Saw Projects
Patrick Spielman
Manufacturer: Sterling
ProductGroup: Book
Binding: Paperback

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50 Easy Weekend Scroll Saw Projects

North American Wildlife Patterns for the Scroll Saw

ASIN: 0806993995

Book Description

Renowned woodworking artisan and best-selling author Patrick Spielman presents an incredible collection of more than 235 decorative and functional patterns and more than 100 projects. Many of these projects are ideal for the beginning scroller and can be completed in an hour or less. Most do not require expert sawing skills or fancy equipment. Work with a variety of materials other than wood, including paper, plastic, and metal, and try your hand at using interesting finishes that make wood look like polished metal or an aged turquoise patina. Make key-chains, bookmarks, objects d'art, holiday ornaments, crosses, fretwork shelves, clocks, candlesticks, boxes, name signs, dimensional scenes, trivets, and more. The motifs used range from animals and people to Celtic designs to sports and holiday themes. A review of basic techniques and illustrated instructions help you complete these fun and easy projects!

Customer Reviews:

Great for different levels of Scroll Saw People.......2007-05-18

Patrick Spielman does not let us down with any of his books. This one is no exception. The unique projects from making tops to unique designs helps fule the imigination of the beginning and expercienced scroll sawer alike. Detailed instructions and helpful hints makes this book a most for all scrollers.

Compound Christmas Ornaments for the Scroll Saw: Easy-to-Make and Fun-to-Give Projects for the Holidays (Christmas)

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Getting the Creative Juices flowing
Interesting designs

Compound Christmas Ornaments for the Scroll Saw: Easy-to-Make and Fun-to-Give Projects for the Holidays (Christmas)
Diana Thompson
Manufacturer: Fox Chapel Publishing
ProductGroup: Book
Binding: Paperback

General | Crafts & Hobbies | Home & Garden | Subjects | Books

Seasonal | Crafts & Hobbies | Home & Garden | Subjects | Books

ASIN: 1565231813

Book Description

The clever yet simple technique of compound cutting on the scroll saw yields impressive results, especially when guided by expertly crafted patterns. Holiday-themed projects include snowmen, candy canes, tree-topping ornaments, Christmas napkin rings, Santa and his sleigh, and many more intricate and beautiful designs. Each project contains a list of necessary supplies, step-by-step instructions, and how-to photos. General scroll saw advice and troubleshooting is also featured.

Customer Reviews:

Getting the Creative Juices flowing.......2005-09-12

This is one of those books that helps those who are only semi-creative get some ideas on how to make projects their own. Most of the patterns are not overly complex. Some of them are going to seem pretty challenging for folks who are not too far into their scroll-sawing avocation. The photography is worth the price of the book. Different treatments of the various projects, different textures, different color combos, all help the craft mechanic to become a possibility thinker. The book presumes some familiarity with scrolling. It's not a book for a rank beginner, but most of the patterns can be accomplished by a person who has learned to cut a two dimensional project with inside and outside cuts. For those reasons alone, it's a good one to have on your shelf. Highly recommended.

Interesting designs.......2003-06-23

I recommend this book. The designs are interesting. Very thin ornaments when you're finished cutting them. All come with directions/suggestions on how to paint them.

Amazon.com

The fifth volume of Kenneth S. Davis's magisterial, much-praised biography follows FDR from his re-election to an unprecedented third term in November 1940 through New Year's Eve, 1942, when he screened a brand-new film, Casablanca, at the White House. During the intervening 25 months, President Roosevelt prepared a reluctant nation for the war that he knew was coming, then struggled to maintain the government's commitment to his New Deal social programs, as well as the conflict overseas. Like its predecessors, this installment combines shrewd, intimate psychological insights into Roosevelt's character with a sweeping historical narrative of world events and a superbly detailed account of Washington political maneuvers--all three laid out in grave, elegant prose. Perhaps Davis's most notable achievement lies in tracing the links between FDR's personality and his leadership style: the unexpected benefits of his maddening indecisiveness, his ability to use even his crippling physical handicap to political advantage, the way in which the adult president cemented personal and professional ties with the evasive charm that he developed in adolescence to defend himself against a smothering mother. Admirers of serious yet accessible biography can regret only that the author's death in 1999 means that there will be no concluding volume to this magnificent series, which has shed so much light on one of the more complex men ever to inhabit the White House. --Wendy Smith

Book Description

FDR: The War President opens as Roosevelt has been re-elected to a third term and the United States is drifting toward a war that has already engulfed Europe. Roosevelt, as commander in chief, statesman, and politician, must navigate a delicate balance between helping those in Europe--while remaining mindful of the forces of isolation both in the Congress and the country--and protecting the gains of the New Deal, upon which he has spent so much of his prestige and power.

Kenneth S. Davis draws vivid depictions of the lives, characters, and temperaments of the military and political personalities so paramount to the history of the time: Churchill, Stalin, de Gaulle, and Hitler; Generals Marshall, Eisenhower, and MacArthur; Admiral Darlan, Chiang Kai-shek, Charles Lindbergh, William Allen White, Joseph Kennedy, Averell Harriman, Harry Tru-man, Robert Murphy, Sidney Hillman, William Knud-sen, Cordell Hull, Henry Morgenthau, Henry Stimson, A. Philip Randolph, Wendell Willkie, and Henry Wallace.

The portrait of Henry Hopkins, who interacted with many of these personalities on behalf of Roosevelt, is woven into this history as the complex, interconnected relationship it was. Hopkins burnished the relationship between Churchill and Roosevelt and eased the way for their interactions with Stalin.

Another set of characters central to Roosevelt's life and finely drawn by the author includes Eleanor Roo-sevelt, Sara Roosevelt, Missy LeHand, Grace Tully, Princess Martha of Norway, and Daisy Suckley.

Integral to this history as well are the Argentina Conference, the Atlantic Charter and the beginnings of the United Nations, the Moscow Conference, lend-lease, the story of the building of the atomic bomb, Hitler's Final Solution and how Roosevelt and the State Department reacted to it, Pearl Harbor and war with Japan, the planning of Torch, and the murder of Admiral Darlan. All these stories intersect with the economic and social problems facing Roosevelt at home as the United States mobilizes for war.

The lessons and concerns of 1940-1943 as dissected in this book are still relevant to the problems and concerns of our own time. A recurrent theme is technology: Do people control technology, or does technology control people?

Kenneth Davis had the rare gift of writing history that reads with the immediacy of a novel; and though the outcome of this history is well known, the events and people depicted here keep the reader focused on an enthralling suspense story.

Customer Reviews:

An inscrutable mystery.............2006-10-14

To the layman, FDR's name is associated with Pearl Harbour dilemma and the consequential entry of USA into WWII.
We have read the memoirs of Winston Churchill and seen impassioned appeals (some were even desperate) by the Allied player (France's Reynaud and England's WC) to the American President to interfere. Yet the appeals never effectively addressed the American public opinion.
The French never understood how FDR could be a `leader' in his country and at the same time stood powerless to make decisions.
The French, in the bloody and crowded events that encroached them in first half of 1940, could not fully appreciate the American System.
But the British did.
The public opinion in the USA, during 1939 and 1940, was one that when the allied had an edge in any battle against the Germans `so what, you see anyway they can win without us (USA)' when Germany was winning, the thinking was `Okay, since it's all over we better stay out, there is nothing we can do anymore'.
American public opinion was divided and pacifists regarded the French appeals to `come to their rescue', emotionally hysterical. The French must have known how far was FDR bound by the congressional limits that formulated USA foreign policies.
FDR could not have possibly made his decision apart from the American system, based on personal whims, notably when re-elections were due. FDR was bound to make American voters to see how far he was not missing any opportunity-however small- to prevent an all-out war.
We should remember that before the war FDR had asked the Congress to approve his request for arms embargo to any country in a condition of `aggression' and the Congress refused unless the embargo applied to all countries concerned.
Many American felt the Nazi had been forced to fight a war they never wanted.
British propaganda machines were able to convince a big chuck of the public opinion in the USA that the Nazi had actually betrayed the Versailles Treaty (Post WWI). Wall Street and money mongers were also supporting this thesis. When Germany signed non-belligerent pact with USSR, many pacifists in America claimed that the war between the Europeans was imperialist in nature and urged FDR not to enter forcibly into it. FDR was even accused by the very few American Communists that he was indeed planning to do this.
Although the French wanted them to come sooner than later, Churchill was convinced that in the end America would go to war, and he knew how far FDR depended on the public opinions at home.
In his memoirs WC recounted that Lord Lothian (British Ambassador to USA) saw FDR and discussed `among other things, the danger facing America if a) some part of the British fleet fell to the Germans hand in the event of Nazi victory and 2) what are the chances of USA `being at war with Hitler' 3) FDR reiterated that `much depended not only on American Public Opinion but also on whether before that time dictators had taken some action which compelled the USA to go to war in self-defence' 4) only Congress could make commitments to war.

Was FDR aware of the Japanese attack (`sudden attack' as the world was led to believe at all times) before it happened?
Or had someone held from him the intelligence, which was then available that an air strike was forthcoming?

Pearl harbour was the real casus belli that justified to the American public opinion the urgency of their country to enter the war, after all this was the highly coveted compelling opportunity for USA to fight in self-defence.

When will historians be able to access the documents to sort out this inscrutable mystery?

It may remain a mystery though because the worst thing for any leader is to hurt the intelligent minds of his people.

Hmmm.......2006-02-18

I purchased this book in the hopes of finding insight into FDR's disability. This huge volume discusses everything and includes about one page total (if that) about it, providing a look into how FDR did and did not discuss his disability. Interesting how the history books and buffs don't talk about it much, but disappointing also so I only gave it 3. If you're a history buff and reading it to find out about the politics of the day and such, you would like it more.

Our Century's Greatest President.......2003-02-19

This last of five great volumes continues to look at Roosevelt and his times from the progressive Left. Davis was a liberal New Dealer (with the AAA) and he surveys FDR's third term with a view to what might-have-been through the eyes of one of many who welcomed a more fundamental shift from "selfish materialism" to "selfless ideology" in America. What better perspective to measure this century's greatest Democrat?

Ignore Michael Lind's NY Times review -- except to get a taste of the reactionary manifesto FDR was up against; he simply trashes Davis's liberalism with a neo-con, op-ed spin piece on commies and big business, and concludes the book to be historical fiction. And why the accusation of "calumny" when Davis posits psychology as one of several possible explanations for FDR's inaction to the final solution? Only last year did we learn of John McCloy's discussion with an irate President about bombing Auschwitz ("Why, the idea! I won't have anything to do with it. We'll be accused of participating in this horrible business."), which was insight kept secret for forty years. With such precious little information about the motives of an aging, instinctive President who was always reluctant to espouse the ideological over the pragmatic, why is it unethical to suppose that he "may" have felt the politics of rescue to be personally overwhelming?

Don't let one review deter you from a great history and a great story. From the Grand Alliance to Pearl Harbor to Casablanca and the Darlan Deal, the book presents a magnificent frieze. I give it four stars only because, alas, it ends prematurely.

FDR's Sins.......2001-11-03

Although Davis' book runs 757 pages, it only covers about 4 years real time. If you take the plunge, you will learn much about FDR, the War, and Davis (the author). I have read many books about the military conduct of WWII, from all sides. This was my first book about Great Leaders, Diplomacy, and World War strategy from the "Top." Most of this was new to me and most of the main points in the book don't show Roosevelt in a favorable light. Here are some of the big sins Davis reveals:

1. FDR was clearly deceptive in his 1940 Campaign. He promised American mothers that he would keep us out of the War but he was already anxious to get us into the European War.

2. FDR sold out most of his liberal principles in fighting the War. For instance, he placed industrialists in top positions, he put republicans in the cabinet, looked the other way when large firms ignored labor laws during the war, refused to embrace Henry Wallace's "Century of the Common Man." etc. Worst of all, large firms made money on their contracts! There is a long list
of FDRs actions that show that the FDR's approach to the War effectively ended the New Deal program.

3. There was much more tension between Americans and English than I realized. As far as military strategy, the Americans wanted to attack the Germans directly, ASAP, whereas the English
preferred to attack the Germans indirecty, sometime later....
The English were afraid of the Germans, who had just recently kicked them out of France, Greece, North Africa, etc. At one point in 1942, General Marshall was ready to jettison the English approach, the Torch invasion, and shift US resources to the Pacific. Roosevelt agreed to English strategies....

4. FDR thought he could charm Stalin, "uncle joe." What a colossal miscalculation of Stalin's character.

5. FDR did not worry much about civil liberties, authorizing the "evacuation" of the West Coast Japanese, letting the FBI run rampant with wire-tapping, etc.

6. FDR was an unprincipled man, devious, back-stabbing, disloyal to people who had backed him for decades, such as Hillman, and Farley. Davis claims FDR could turn his emotions on and off to serve practical requirements. He could not be trusted.

7. And the final, greatest sin; FDR knew much about the Holocaust by 1942 and he refused to shout it from the rooftops.
FDR was not anti-semitic, but he did not want his legion of enemies to label it "A War to Save Jews" because FDR knew that many American (voters) were anti-semitic.........

Somehow, Davis is willing to look past all these sins to
claim that FDR still deserves to be classified as a great president. Apparently FDRs unwavering focus on winning the War can offset even the largest sins.I'm not so sure.

As for Davis, his absolute hatred for capitalism and big business is reiterated on every other page. He also puts forth
a vague theory about technology and human welfare that readers can safely ignore. Davis prefers some kind of socialist state.

All in all, it made me curious to read more about FDR.

Thoughtful and provocative.......2001-09-25

It's a shame that Professor Davis did not live to complete his massive biography of FDR. But what he left is a most thoughtful and provocative account of how Roosevelt steered a reluctant country into a war it had to wage. Davis is skeptical of FDR's management of the war effort -- the president's compulsive manipulation of his staff, his over-reliance on self-interested industrialists for war production, and, above all, the woeful lack of response to the Holocaust. But Professor Davis is not a revisionist -- he makes it clear that the Americans had to fight World War II to stop Nazi-fascism and preserve Western civilization, and that no one else on the American scene could have taken the country in that direction. In "The War President," Professor Davis builds on the strengths of his previous volumes with his enlightening commentary on the impact of modernity and technology on presidential leadership. And he adds to his sketches of the figures who played a role in FDR's life -- Churchill, Harry Hopkins, Wendell Willkie and many others. I hated to see the book end, but the final scene is very poignant, with the President spending a New Year's Eve watching the film Casablanca as he is sending Americans to fight in North Africa.

Book Description

For Lisa Knopp, homesickness is a literal sickness. During a lengthy sojourn away from the Nebraska prairie, she fell ill, and only when she decided to return home did she recover. Homesickness is the triggering event for this collection of essays concerned with nothing less than what it means to feel at home. Knopp writes masterfully about ecology, place, and the values and beliefs that sustain the individual within an impersonal world. She is passionate about her subject whether it be an endangered beetle in the salt marshes near Lincoln, Nebraska, a forgotten Nebraska inventor, a museum muralist, a paleontologist, or Arbor Day as the misguided attempt of Eastern settlers to “correct” a perceived deficiency in the Great Plains landscape. Here is a writer who has read widely and judiciously and for whom everything resonates within the intricately structured definition of home.

Average customer rating:

Don't hire a celeb endorser till you've read Pringle's book

Pringle Does It Again

The best book on this subject there is.

A useful guide

Packed With Knowledge!

Celebrity Sells
Hamish Pringle
Manufacturer: Wiley
ProductGroup: Book
Binding: Paperback

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High Visibility: Transforming Your Personal and Professional Brand

Celebrity and Power: Fame in Contemporary Culture

The Power of Personal Branding: Creating Celebrity Status with Your Target Audience

Understanding Celebrity

Be Your Own Brand: A Breakthrough Formula for Standing Out from the Crowd

ASIN: 0470868503

Book Description

Celebrities have always captured the imagination of the public. In today's age of consumerism, their ability to influence our behaviour can be seen worldwide.

Harnessing this power can reap huge rewards for business — the Jamie Oliver campaign helped turn around Sainsburys fortunes, with the return on investment estimated at £27.95 for every advertising pound spent; sales of Walkers Crisps increased by 105% thanks to Gary Lineker; One to One re-launched its brand with stars including Kate Moss and Elvis Presley.

Celebrity Sells demonstrates the awesome power of famous names, when skilfully used, to sell brands and offers practical advice on how to develop and advertise a brand using celebrities, including:

How to choose the right celebrity for your brand
How to build your brand using a celebrity
How to manage relationships with celebrities
How to protect celebrity and brand reputation

Download Description

"Celebrities have always captured the imagination of the public. In today's age of consumerism, their ability to influence our behaviour can be seen worldwide.

Harnessing this power can reap huge rewards for business — the Jamie Oliver campaign helped turn around Sainsbury's fortunes, with the return on investment estimated at £27.95 for every advertising pound spent; sales of Walker's Crisps increased by 105% thanks to Gary Lineker; One to One re-launched its brand with stars including Kate Moss and Elvis Presley.

Celebrity Sells demonstrates the awesome power of famous names, when skilfully used, to sell brands and offers practical advice on how to develop and advertise a brand using celebrities, including:

How to choose the right celebrity for your brand
How to build your brand using a celebrity
How to manage relationships with celebrities
How to protect celebrity and brand reputation

Customer Reviews:

Don't hire a celeb endorser till you've read Pringle's book.......2006-10-31

Hamish Pringle has done a great job. 'Celebrity Sells' is a good read. It's also an invaluable guide to what to do, and what to avoid. He has had the good sense to tap into the first hand knowledge of some authoritative experts. These interviews give real insights into what made Dudley Moore and Prunella Scales (Tesco), Maureen Lipman (BT), Rowan Atkinson (Barclaycard), and the One2One campaigns the huge successes they were. I also found his pitfalls section very illuminating (noting how overexposure can be a particular problem). Pringle draws interesting conclusions from the increasing incidence of celebrities among IPA Effectiveness Award winners. I guess that old adfolk like me have always known that the first target market for any campaign is always the client, and nearly 20 years experience running pitches has proved it beyond doubt. It's intriguing to get the inside track on the special relationship clients (both as companies and people) have with the celebs their agencies have hired. But Pringle gives us ten priceless rules for how the agency can best manage those relationships. The examples given are what makes this book particularly rewarding. Some must have been no-brainers. But who could ever have predicted George Foreman would sell as many grills as Dyson has made vacuum cleaners?

Pringle Does It Again.......2006-10-23

I confess to having a vested interest in Hamish Pringle's writing--I was his co author on the highly successful Brand Spirit: How Cause Related Marketing Builds Brands. He followed that up with a collaboration with someone in consultancy--Brand Manners and now Celebrity Sells. His genial and affable style, accessible to media and communications experts and lay people alike, is built on a firm foundation of careful analysis and case studies. He also captures the zeitgeist--explaining what it is about the 'celebrification' of culture in the early 21st century that strikes a chord with consumers. I can't wait for his next book!

The best book on this subject there is........2006-10-21

Using celebrities to sell a brand can be immensely powerful, if you get things right - and little short of disastrous, if you get things wrong. Celebrity Sells shows you how to avoid the pitfalls, and sail into the sunny uplands of sales success in clear, readable and pithy prose. No other book, or article, on the subject that I have ever read is remotely comparable in terms of comprehensiveness, authority and know-how.

A useful guide.......2006-10-16

This book is a really accessible guide to how use celebrities in advertising. It tells you what works and what doesn't, and how to get the best out of celebrity advertising. Backed up by good solid research, with lots of case studies too. A handy guide to an increasingly important area of marketing.

Packed With Knowledge!.......2004-08-31

Hamish Pringle has written a thoughtful, crisply-paced book exploring the power of celebrity and how that power can be harnessed in marketing. The book focuses on the U.K. - thus, many of its case studies and celebrities will be unknown to those who haven't spent time in England - but its core message transcends national borders. Even those who have often had to deal with celebrities will still learn ample lessons, while those who have never dipped their toes in the celebrity marketing pool will find this essential reading. It is a textbook for avoiding many pitfalls of star marketing. We recommend this useful, insightful book to marketers and executives who are considering their first foray into the celebrity arena or re-thinking their use of celebrity marketing.

Average customer rating:

Not for the stars

Celebrity Sell (Prion Postcard Book)
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Manufacturer: Prion
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