2004 Virginia Manufacturers Directory (Virginia Manufacturer's Directory)

Book Description

Expert advice helps you get into the business school of your choiceEarning an MBA from a leading business school can be an important career boost. But first you have to get accepted. This straight-talking guide is dedicated to helping you conquer the business school admission process. Here, Phil and Carol Carpenter show you, step-by-step, how to confidently develop your own winning marketing campaign, including:

Tips on matching your strengths and interests with those of your target schools
Candid interviews with admissions directors and alumni
Advice on writing focused, persuasive essays
Twenty actual applicant essays on frequently asked topics —with frank evaluations of why these essays worked
Ratings of the top programs from U.S. News & World Report

"This easy-to-read guide demystifies the MBA admissions process. It provides a detailed and useful strategy for all MBA applicants by illustrating ways in which applicants can exert control and influence over the process." —

"Candid and comprehensive...the Carpenters write with the voice of experience and share practical knowledge rather than generalized suggestions." —Jon Megibow, Director of Admissions University of Virginia, Darden Graduate School of Business Administration

Customer Reviews:

Out of date, but the basics stay the same.......2003-10-29

If you skip over the parts where they tell you things like set aside time to call the school and request materials, this book is great. A new edition that recognizes the advent of that thing called a computer and its friend the internet, and this book would be five stars. Very valuable information.

Differentiate, Differentiate, Differentiate.......2003-03-27

The title offers the key to the MBA application process: Marketing.

1) Treat your application as a whole with each part adding a new piece to the jigsaw puzzle. Naturally, you must know the product (you) and the customer (school/admissions committee).

2) Know yourself. Determine your positioning statement first. What is the major theme that will pervade your application? What makes you different from the other 10,000+ Harvard applicants?

3) Know the school. Learn as much as you can about the schools. Each of them has a different market position and culture. You have to get past the information on the website or else you will bore the admissions committee to sleep. Visit the schools and talk to alumni.

4) Good tips on writing: keep it simple, write colorfully, edit mercilessly. (chapter 7)

5) 42 pages of essays, but if you want to see a lot of essays, read Richard Montauk's HOW TO GET INTO THE TOP MBA PROGRAMS (over 90 essays from 30 different people).

As other reviewers mentioned, this book is not a bad place to start, but it is terribly outdated - no mention of the internet.

A useful tool.......2001-09-03

My only warning is : don't think that with this kind of books you will get a seat in a top business school.

This book is a useful tool to organize your postulation, the other "recipes" are not valuable.

As a agenda, it is a good book.

Good but outdated.......2001-08-10

THis book is useful but it is somehow outdated. I wish that the authors would write a new version that would be more up-to-date. I have the impression that the rules of the game have a bit changed.

Somewhat outdated, not particularly robust.......2001-07-25

This book covers many of the same ideas that Richard Montauk's book does: how to position yourself to business schools, the importance of knowing the school, etc. However, the advice is outdated with much of the advice written in reference to the early 1990s when the authors attended HBS. Further, most of the advice is given in the form of critiquing the essays of others, which is a somewhat tedious way to get the message.

I think that the Montauk book does a better job of addressing the positioning/marketing issues, and Montauk has is a more robust treatment of the rest of the application process. Save your money and skip this book.

Average customer rating:
Marketing Yourself to the Top Business Schools
Phil; Carpenter, Carol Carpenter
Manufacturer: John Wiley & Sons Inc
ProductGroup: Book
Binding: Paperback
ASIN: B000NY64YY

Book Description

Morton POM and the complementary POMQuest software are designed to be modular. POMQuest modules are designed to fit the corresponding POM book fully and to give the student power to attain a deeper understanding of the material with much less effort than long tedious hand exercises. Each of the modules can be used independently of others. Thus, a wide variety of courses can be designed effectively.

Scheduling Software Manual: A POMQuest Module (Pomquest Module)

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Scheduling Software Manual: A POMQuest Module (Pomquest Module)
Thomas Morton
Manufacturer: South-Western College Pub
ProductGroup: Book
Binding: Paperback

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ASIN: 0877095337

Book Description

Customer Reviews:

celedon blues.......2000-04-08

A must for any serious potter trying to duplicate ancient chinese blue celedons. This book is not only a fascinating history on the subject, but a comprhensive study on the hows and whys of achieving this elusive glaze. Although not a book of formulas, one will recieve all the information one needs to easily duplicate this glaze in all its variations.

Important Chinese Ceramics and Works of Art [Sotheby Parke Bernet, Hong Kong / 29 Nov 1977]

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Important Chinese Ceramics and Works of Art [Sotheby Parke Bernet, Hong Kong / 29 Nov 1977]

Manufacturer: Sothebys Parke Bernet
ProductGroup: Book
Binding: Paperback
ASIN: B000CGI87Y

Product Description

Sotheby Parke Bernet auction house, Hong Kong (29 November 1977). About 196 pages and 243 lot(s). Catalog is in English. Items presented in this catalog include: Celadon Wares, Sung Northern Wares, Temmoku Teabowls, Ying Ch'ing Wares, Fourteenth and Fifteenth Century Blue and White, Underglaze-Red Decorated Wares, Ming Polychrome Wares, Later Ming Blue and White, Ming Monochromes, Te Hua Wares, Te Hua Figures, Ch'ing Monochromes White Glazes, Various Monochrome Glazes, Peach-Bloom Wares, Copper-Red Glazes, Celadon Glazes, Yellow Glazes, Glazes in Imitation of Sung Wares, Various Ch'ing Wares, Wares Decorated in Iron-Red, Famille-Verte and Rose-Verte Wares, Famille-Rose Wares, Tou Ts'ai Wares, Wares Decorated in Copper-Red and In Copper-Red and Underglaze-Blue, Ch'ing Blue and White, Jade Carvings, Rhinoceros Horn Carvings, Lacquer. Auction catalogs are valuable reference tool for pricing and identifying works of art and collectibles.

Amazon.com

At the onset of the Cold War in 1944, Friedrich A. Hayek wrote his classic book The Road to Serfdom to warn that central planning threatens freedom. Now Robert Skidelsky, author of an acclaimed biography of John Maynard Keynes, looks at the havoc central planning has wrought since then. Despite the seeming chaos of the post-communist world, Skidelsky argues that the global failure and collapse of collectivism as a principle of social organization is one of the most hopeful events of the 20th century. His book elegantly combines recent history and economics to make the case. Hayek would have loved it.

Customer Reviews:

Not Much Cause For Optimism.......2006-05-11

The title of "The Road from Serfdom" was styled after "The Road to Serfdom" (1944) by economist F.A. Hayek.

When the Soviet Union collapsed in December 1991, Russia was on the verge of both hyperinflation and mass starvation. So the reins were loosened. This book examines the consequences of the "end of Communism."

The author warned of the danger of a collapse back into collectivism, and worse yet, he pointed out that the West has been edging toward that system too.

"Former Communist countries-victims of decades of desolation-were being invited to join a Western capitalist community which was itself sick."

Although collectivism was discredited throughout the world, it still has powerful promoters in the West. "Many, perhaps most, on the Left regret the defeat of Communism."

Perhaps people who fancy themselves "progressives" want to emulate the Soviet system minus its Stalinist features. However, as Hayek pointed out, you can't have central planning minus Stalinism. Central planning curtails freedom, and the terror is what allows that system to work. The Soviets killed tens of millions of their own citizens.

In the USA, our laws and traditions once set limits to what the state could do, but now we deferentially bow to the superior wisdom of the state. Many people are suckers for the promises of the Great Society, the welfare state, the growth of government entitlements, public ownership, central planning, class warfare, soaking the rich, and schemes to redistribute wealth.

The USA has experienced a transition from rural to urban life, from family firms to large corporations. The capitalist system manifested shortcomings such as the robber barons, predatory monopolies, and a cold-hearted view toward the welfare of employees. People sought to combat the despotic power of the employer by establishing the despotic power of the state, which was then purchased by despotic financiers.

"Some aspects of the modern state's role seem to hark back to earlier times when the wealth of subjects and foreigners alike was considered fit for rulers to command at will, for their greater power, splendor, and prestige. Tribute or revenue economies are support systems for the ruler and his servants. In the 20l century there has been a massive swing back toward the Revenue Economy."

This book gives us every reason to suspect that we may see the "capitalist" system again keeping wages at the subsistence level.

There's lots of interesting information here, but this book is poorly organized, and its contents don't support the author's optimism.

The rise and fall of collectivism.......2004-12-28

'Where to draw the borders of the state?' is the central question of this book.

Keynes's autobiographer explains perfectly the essential differences between collectivism and classic liberalism.
He sees the reason for the attraction of collectivism in World War I, where political and economical life was directed by the state. The war itself gave also the opportunity for collectivists to seize power.
The collectivist system in the USSR showed in the beginning at least a mixed success, certaily when compared to a West in deep trouble (the Great Depression).
But ultimately the system collapsed, because investments became unprofitable and irrational (a nail of one ton was as good as millions of nails) and also because productivity growth was discouraged.

After the collapse, a liberal shock therapy was implemented which the author explains very well, but he sweeps the human side of the change (vast unemployment and a steep drop in the living standard) under the rug.

The failure of collectivism led to the mistaken view that everything should be left to market forces. But monetarism showed also its limits with failures in the capital and labour markets.
For the author, a liberal democracy is not the ideological endpoint of history (Fukuyama's pipedream). Keynes's remedy of state intervention is far from dead.

A lot happened after the publication of the book: the Euro became a reality; the EU was enlarged (but farm subsidies not lowered); Russia became authoritarian and China an economic world player.

The author pins his hope on the pacifying potential of economic freedom and on mini-computerization with its tremendous influence on human freedom.

This book is an excellent analysis of an extremely important economic failure.
Not to be missed.

A good book for disillusioned liberals.......1998-08-04

Thirty years ago I would have identified myself as "A" liberal. Now I say I am liberal, but I can't identify with modern-day liberalism. Sometimes I say that I am a 19th century liberal. Until I read this book, I found this confusing.

The author shows that liberalism has been co-opted by collectivists (socialists) who have perverted the original liberal ideal.

Skidelsy's analysis of historians, philosopers, sociologists, and priests is exquisite (p. 163), and his conclusion about the difference between capitalist democracies and communist countries is profound (p. 196).

Liberalism was originally an ideal that promised to liberate people from supersition, servitude, and ignorance. It has turned into a system that is having the opposite affect.

I infer from this reading that there is a natural tension between the halves and the half nots. However, economists and social planners are just a bunch of thirds.

This a book well worth reading.

Average customer rating:

Marketing Breakthrough

A Great Book!

Customer Winback

Packed full of great, do-able ideas

Packed full of great, do-able ideas

Customer Winback: How to Recapture Lost Customers--And Keep Them Loyal
Jill Griffin , and Michael W. Lowenstein
Manufacturer: Jossey-Bass
ProductGroup: Book
Binding: Perfect Paperback

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ASIN: 0787946672

Book Description

Most firms consider the lost customer a lost cause. But in this ground breaking book, Jill Griffin and Michael Lowenstein provide you with step-by-step solutions for winning back lost customers, saving customers on the brink of defection, and making your firm defection proof. Whether your business is small or large, product- or service-based, retail or wholesale, this book offers proven strategies for recognizing which lost customers have the highest win-back value and implementing a sure-fire plan to recover them. It includes the techniques of hundreds of innovative companies who are already working to recapture lost customers and keep them loyal. In today's hyper-competitive marketplace, no customer retention program can be entirely foolproof, but with this guide gives you today's best methods for winning back those customers you simply can't afford to let go.

Customer Reviews:

Marketing Breakthrough.......2005-12-01

This book is packed with ideas on winning back customers. It takes CRM to a new level. The authors have a great understanding of what motivates the customers' decisions.

A Great Book!.......2001-11-21

We have utilized Customer Winback as a tool in taking our organization to the next level of service recovery. As a healthcare organization renowned for service excellence, we found that this book assisted us in developing new approaches through the case studies and examples offered by the authors. The information provided is clear, straightforward and easy to translate to any industry. It is refreshing to read a book that focuses of the value of keeping existing customers rather than constant recruitment of new customers. I would highly recommend Customer Winback.

Customer Winback.......2001-11-17

This book deals with the often neglected area of bringing customers back once you have lost them. Griffin and Lowenstein give the reader numerouse specific strategies and tools for winning back lost customers, saving customer before they defect and "making your company defection-proof."

As I have stated in my review for "The Journal of Consumer Marketing",each chapter summarizes the points succinctly in a method that allows the reader to digest the material for long-term memory.

This book is right for people who have,had, or hope to have customers. It is one of the most comprehensive books on getting,keeping and getting back customers that I have encountered. It is for people who teach marketing and for people who do marketing.

Packed full of great, do-able ideas.......2001-06-24

Customer Winback has great information and wonderful examples (presented in depth) of what companies can do to address a much-neglected area of customer service--winning back lost customers. It shows how this concept is just as important as emphasizing customer loyalty and customer satisfaction in not only maintaining customers, but keeping them delighted and coming back to buy more.

It is very well organized, well-written and covers a wide range of material. It also gives you many ideas to implement at your own company. Just one chapter provides you with more substance than many entire books. This is an excellent customer service book and a must for customer service managers. I recommend it highly.

Packed full of great, do-able ideas.......2001-06-24

Book Description

The fourth edition of this book reflects its continued popularity and standing in the field. It provides a clear guide to the role of modelling in the computer simulation methods used in management science. Readers will find an in-depth coverage of the modelling, computing and statistical aspects of discrete simulation and systems dynamics. Part I is a general introduction to the simulation methods commonly used in management science. Part II gives a detailed exposition of discrete event simulation, and Part III provides a description of the methods of system dynamics as an approach to policy modelling within organisations. Overall, the book shows why computer simulation within organisations. Overall, the book shows why computer simulation models are popular and gives a thorough guide to their construction and use. Revisions to this edition include a completely new chapter on computer simulation in practice, which discusses how best to make use of computer simulation models in achieving real benefits within organisations. Updated areas include: •three-phase and other methods •sampling methods •output analysis and experimentation •discrete simulation software •system dynamics simulation There are also links to software libraries in Turbo Pascal, C, C++, Visual BASIC and Java on the World Wide Web.

Customer Reviews:

About, not how to, simulate.......2001-06-14

From the table of contents this book has a decided statistical bent but it does this to cover important issues of validation and reliability of models. The sections on discrete and systems dynamics modelling are both thorough and informative. I wondered if the computer programs were afterthoughts rather than necessary but it hardly matters given the book's value when it talks about the concepts and the practical considerations.

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