A Biographical Dictionary of Women Economists
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    A Biographical Dictionary of Women Economists

    Manufacturer: Edward Elgar Publishing
    ProductGroup: Book
    Binding: Hardcover

    GeneralGeneral | Biographies & Memoirs | Subjects | Books
    WomenWomen | Specific Groups | Biographies & Memoirs | Subjects | Books
    EconomicsEconomics | Business & Investing | Subjects | Books | Agricultural | Commercial Policy | Comparative | Consolidation & Merger | Cooperatives | Debt & Deficits | Development & Growth | Econometrics | Economic Conditions | Economic History | Economic Policy & Development | Exports & Imports | Free Enterprise | Inflation | International | Labor & Industrial Relations | Macroeconomics | Microeconomics | Money & Monetary Policy | Natural Resources | Privatization | Public Finance | Statistics | Sustainable Development | Theory | Unemployment | Urban & Regional
    GeneralGeneral | Popular Economics | Business & Investing | Subjects | Books
    GeneralGeneral | Business & Investing | Subjects | Books
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    DirectoriesDirectories | Catalogs & Directories | Reference | Subjects | Books
    GeneralGeneral | Reference | Subjects | Books
    History of IdeasHistory of Ideas | Historical Study | History | Subjects | Books
    ASIN: 1852789646

    Book Description

    This major original reference work includes over one hundred specially commissioned articles on the lives and writings of women who made significant contributions to economics. It sheds new light on the rich, but too often neglected, heritage of women's analysis of economic issues and participation in the discipline of economics. In addition to those who wrote in English, some notable Danish, Dutch, French, German, Greek, Italian, Japanese, Russian and Swedish women economists are included. This book will transform widely-held views about the past role of women in economics, and will stimulate further research in this exciting but underdeveloped field. It is dedicated to the memory of Michèle Pujol, a pioneer in the field.

    The Fiske Guide to Colleges 2004 (Fiske Guide to Colleges)
    Average customer rating: 3.5 out of 5 stars
    • Excellent College Guide
    • Biggest of the Big
    • Everything cast in a positive light
    • Not All That I Expected
    • Read This Before Choosing A College
    The Fiske Guide to Colleges 2004 (Fiske Guide to Colleges)
    Edward B. Fiske
    ProductGroup: Book
    Binding: Paperback

    EducationEducation | Nonfiction | Bargain Books | Stores | Books
    GeneralGeneral | Reference | Bargain Books | Stores | Books
    DirectoriesDirectories | Catalogs & Directories | Reference | Subjects | Books
    ASIN: B0007YN736

    Customer Reviews:

    5 out of 5 stars Excellent College Guide.......2004-08-30

    This is one of the best college guides I have ever read. It's very informative and it's ratings of the academic, social etc. aspects of the colleges give a very nice scope. What I like most about it is that it lists the strongest majors in each college, not just the most popular ones...the first book I have seen with this.
    I've heard that the essays aren't entirely updated each year, like advertised, but I haven't bought any of the previous versions, and the essays are still very helpful.
    One of the BEST

    1 out of 5 stars Biggest of the Big.......2004-08-16

    I thought this would be a great "second opinion" to the popular U.S. News & World Report. I was greatly mistaken. It listed the biggest, best known schools, and left out many many schools that are medium, or smaller size, and/or lesser known. It listed only 2 Ky. schools! This book would be helpful to someone considering ONLY the biggest/most popular name schools. Those desiring a thorough search to find their best fit need to go elsewhere. I agree with a previous reviewer that the school descriptions were all so favorable, that one really couldn't evaluate properly. This book will be donated to local high school library as soon as I can get rid of it.

    4 out of 5 stars Everything cast in a positive light.......2004-08-12

    Although my high school senior daughter and I are finding this book to have good information, we both noted that every review tells you how great the school is. You can still distinguish the differences between schools based on your own filters, but after you have read two or three reviews, it starts to feel more like marketing material than like "tell it like it is" analysis.

    3 out of 5 stars Not All That I Expected.......2003-11-18

    I was disappointed that there were only reviews of about five or six New Jersey colleges. I was expecting a larger representation. Schools such as Montclair and Ramapo were absent from the catalogue.
    I was considering returning the book, but there was other material in the book that could prove useful so I decided to save myself the trouble and just keep it.

    5 out of 5 stars Read This Before Choosing A College.......2003-10-26

    This is a perennial leader in college reference books. It has near everything about near every college. So, how do you make the right choice? The answer is, understand the real purpose of college education as told by the greatest educators, such as education pioneer Thomas Jefferson. To understand, I suggest you read the book based on Thomas Jefferson's wisdom called "West Point: Character Leadership Education: Thomas Jefferson" by Norman Thomas Remick before you make any decisions. It's a heads up. It will help you make the right decision so that you will have no regrets later down the road. It brings the real purpose of education into clear focus for you before you go on to pour over the colleges in Edward B. Fiske's "The Fiske Guide To Colleges 2004"
    Fiske College Deadline Planner 2004-2005 (Fiske What to Do When for College)
    Average customer rating: Not rated
      Fiske College Deadline Planner 2004-2005 (Fiske What to Do When for College)
      Edward B. Fiske , and Bruce G. Hammond
      Manufacturer: Sourcebooks
      ProductGroup: Book
      Binding: Paperback

      GeneralGeneral | Education | Nonfiction | Subjects | Books
      Study SkillsStudy Skills | Education | Nonfiction | Subjects | Books
      GeneralGeneral | College & University | Education | Nonfiction | Subjects | Books
      College GuidesCollege Guides | Education | Reference | Subjects | Books
      College EntranceCollege Entrance | Test Guides - College & University | Education | Reference | Subjects | Books
      GeneralGeneral | Test Prep Central | Reference | Subjects | Books
      GeneralGeneral | Reference | Subjects | Books
      CollegeCollege | By Level | Education | Professional & Technical | Subjects | Books
      CalendarsCalendars | Formats | Books | Block Calendars | Engagement Calendars | Advent | Animals | Architecture | Arts | Astrological | Automotive | Boats & Ships | Business | Children's | Cooking | Crafts | Diet & Health | Family & Relationships | Flowers | Foreign Language | Games | Garden & Home | General | History | Humor & Comics | Inspirational | Lighthouses | Maps | Movies | Multicultural | Music | Nature | Photography | Pop Culture | Quotations | Readers & Writers | Regional | Science Fiction & Fantasy | Sports | Television | Trains | Women's Interest
      ASIN: 1402201109

      Book Description

      Every major deadline in one place

      "If only I had known about the deadline" is an all-too familiar refrain among college applicants and their parents. Each year, thousands miss out on scholarships, college acceptances and crucial test dates because they do not meet the deadline. From the nation's top college expert, comes the first one-stop map to every major deadline for this year's college applicant.

      The Fiske College Deadline Planner 2004-2005 is the only major publication that pulls every major deadline into one convenient, chronological format to guide frazzled students and worried parents through the process day by day. College admission is calendar- and deadline-driven. The Fiske College Deadline Planner covers 16 months, from January 2004-April 2005, ideal for high school juniors, but highly informative for younger students, too.

      With detailed information on what students and parents should be doing on a week-by-week basis and down-to-earth commentary, The Fiske College Deadline Planner 2004-2005 takes the stress out of applying to college. For every student or parent who has ever worried about what to do and when to do it, this book will put your mind at ease.

      The Power of Purpose: Creating Meaning in Your Life and Work (BK Life)
      Average customer rating: 3.5 out of 5 stars
      • Obstacle2
      • This book is a must read! For negotiating mid-life transition, it's a very helpful guide!
      • Your Simple Truth [....]
      • A Solid Effort!
      • Very disappointing
      The Power of Purpose: Creating Meaning in Your Life and Work (BK Life)
      Richard J Leider
      Manufacturer: Berrett-Koehler Publishers
      ProductGroup: Book
      Binding: Paperback

      Motivation & Self-ImprovementMotivation & Self-Improvement | Business Life | Business & Investing | Subjects | Books
      MotivationalMotivational | Management & Leadership | Business & Investing | Subjects | Books
      GeneralGeneral | Self-Help | Health, Mind & Body | Subjects | Books
      Personal TransformationPersonal Transformation | Self-Help | Health, Mind & Body | Subjects | Books
      SuccessSuccess | Self-Help | Health, Mind & Body | Subjects | Books
      GeneralGeneral | Psychology & Counseling | Health, Mind & Body | Subjects | Books
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      1. Coaching for Performance, Third Edition (People Skills for Professionals) Coaching for Performance, Third Edition (People Skills for Professionals)
      2. Business Leadership: A Jossey-Bass Reader Business Leadership: A Jossey-Bass Reader
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      4. The Leadership Challenge, 4th Edition The Leadership Challenge, 4th Edition
      5. Claiming Your Place at the Fire: Living the Second Half of Your Life on Purpose Claiming Your Place at the Fire: Living the Second Half of Your Life on Purpose

      ASIN: 1576753220

      Amazon.com

      The Power of Purpose: Creating Meaning in Your Life and Work, by respected life/work planning specialist Richard Leider, is a lofty yet down-to-earth guide for people struggling to find their true professional callings. Developed through the author's considerable personal experience and extensive interviews conducted over the past 20 years, it's designed to serve as a jumping-off point for those who'd truly like to combine their "own unique gifts" with "the needs of the world" to carve out a vocational niche that's both individualized and highly rewarding. A helpful guide to using the material in a reading group is included.

      Book Description

      "Purpose" and "calling" seem at first to be grand words, applicable to only a gifted few. But career coach Richard Leider argues that everyone possesses a true calling, as well as the unique talents needed to support it. Filled with useful tools for self-assessment, The Power of Purpose helps readers uncover their own talents and aspirations, and shows how to incorporate "the common sense of soul" into everyday life. Interviews with people of all ages provide inspiring examples of those who have created lives filled with meaning and passion.

      Customer Reviews:

      2 out of 5 stars Obstacle2.......2007-01-03

      I agree with other reviewers about positive points in this book, but what bothers me is the examples given : they all seem to be very special people : trainers, founders of training centers, vice-presidents of companies,....
      This confirms obstacle 2 as given by the author : "only a few special people have true purpose in their lives". I think we have a need for purpose in our lives, even if we are a gardener, a pizza boy, a cleaning lady, a sweatshop youngster sewing T-shirts in Laos, an office clerk doing standard routine work. It is a pity that we find no such examples in this book. From the book we get the impression that the only way to find a purpose is to quit our present job and to become a trainer, writer, etc... but there are also other jobs to fill, I think. Moreover, if everybody goes into training and/or writing, these jobs will loose their financial attractiveness, I suspect.

      5 out of 5 stars This book is a must read! For negotiating mid-life transition, it's a very helpful guide!.......2006-10-28

      I have read many of Richard Leider's books, & among them I consider 'The Power for Purpose' as the most influential on my personal growth. I have read this particular one in the late eighties/early nineties - about the time I started to ponder about what I want to do with the second half of my life. I was then a successful corporate rat, working in quiet desperation - looking damned good but actually going nowhere.

      The 'Power of Purpose' is not another book about goal setting. It's a workbook to help you think through & decide whether you want to choose to lead a purposeful, productive & meaningful life. In fact, the parts that attracted me most at that time were these questions posed at the beginning of the book:

      - Is your work rich & purposeful?
      - Do you see yourself, through your work, as making a difference in the world?
      - Do you view most work days with a sense of enthusiasm?
      - Have you developed your won philosophy of life & success?
      - Do you feel a sense of meaning & purpose for your life/
      - Are you living your life now - or hoping that life will work out someday?

      It comes complete with self-assessment questionnaires, checklists, & exercises. I recall I had spent considerable effort & time in using them to probe my life during that period of time. Together with a few other books (including Frederic Hudson's, Marsha Sinetar's & Joe Dominguez's), this book has been instrumental in creating abundant opportunities for doing what I love & loving what I do. Many thanks to you, Richard!

      Since then, one of the tools that I have picked up from the book for continuing ultilisation till today is the purposeful reflection: soloing & journaling from Chapter 19. This one is a real gem! Also, from this particular chapter, I have made use of &/or adapted all the strategies as outlined in the author's 'Other Strategies for Self Management'. They have really helped me in realising total satisfaction & fulfillment in my life!

      To end my review, I want to say this: This book is a must read! If you are going through a mid-life transition, just like what I had gone through during the early nineties, I can guarantee this book is definitely a very helpful guide!

      5 out of 5 stars Your Simple Truth [....].......2001-08-01

      In 1999, I read this book 3 times, during what I still say had to have been the worst possible time in my life. It was a time of profound family betrayal, or acceptance of what I didn't want to believe about who my family really is, what they had expected of me for my 43 years of life, and the role that I blindly held. This book was a painfully compelling book for me to read, yet one that had supported me through my crisis, and led me to convert my family history into becoming a public speaker, a gender-based self-esteem coach, and a journalist. Last week, I decided to read this again, as I noticed that I am being invited to events that signal to me that I have made giant steps since reading this book in 1999. I am so excited about writing and presenting tailored training to make a difference in each of my client's lives. I had written so many introspective documents, for so long, that now, even though I continue to introspectively write, I am consciously and unconsciously talking as someone who is here to make a difference in everyone whose life I do touch in some way. I have found a level of peace through reading Richard J. Leider's book that required me to look deeply in my soul and befriend everything about myself. I actually giggle when I reread my journals from 1999, where I had written profound painful feelings that I experienced. I giggle because I see how I weathered my way through living the life I am meant to live. I gave myself or found in myself gifts that I definitely approve of having.

      Regardless of where you are in your life, I suggest that you read this book, with a pen in hand to write down what you are thinking and feeling. Accept that this will be scary, at first. Do this, knowing that you deserve to love yourself for all who you are -- you are sent here to make a difference.

      3 out of 5 stars A Solid Effort!.......2001-06-01

      Richard J. Leider believes everyone needs to find an individual sense of unique purpose. When you have this sense of purpose, you can use it as a central core of direction to guide your life and give it meaning. The book is simply written, easy to understand and targeted to a general audience. However, it also seems quite repetitious, in that the same ideas are explained many different ways. Some of these concepts are quite familiar, echoing some basic ideas about the importance of having a sense of mission, path, and goals, much like Laurie Beth Jones' book, The Path: Creating Your Mission Statement.... Finally, while some readers may respond deeply to Leider's spiritual and religious references, others may find them problematic, given the split in the business community about spirituality in the workplace. We... recommend this book for readers who have not yet considered this mission-focused dimension of life planning and for managers who wish to understand this perspective.

      1 out of 5 stars Very disappointing.......2000-07-31

      Power of Purpose would make a great magazine article, but there is not enough content here to make a good book. "Creating Meaning in Your Life..." is not what this book is about. There is lots of talk about how important it is to have purpose in your life, but little about how to create it. Mr. Leider has a great reputation -- it must have come from his other books.

      High Performance Manufacturing : Global Perspectives
      Average customer rating: Not rated
        High Performance Manufacturing : Global Perspectives

        Manufacturer: Wiley
        ProductGroup: Book
        Binding: Hardcover

        GeneralGeneral | Business & Investing | Subjects | Books
        ManagementManagement | Management & Leadership | Business & Investing | Subjects | Books
        Production & OperationsProduction & Operations | Management & Leadership | Business & Investing | Subjects | Books
        Quality ControlQuality Control | Management & Leadership | Business & Investing | Subjects | Books
        Total Quality ManagementTotal Quality Management | Management & Leadership | Business & Investing | Subjects | Books
        EntrepreneurshipEntrepreneurship | Small Business & Entrepreneurship | Business & Investing | Subjects | Books
        ManufacturingManufacturing | Industrial, Manufacturing & Operational Systems | Engineering | Professional & Technical | Subjects | Books
        Production, Operation & ManagementProduction, Operation & Management | Industrial, Manufacturing & Operational Systems | Engineering | Professional & Technical | Subjects | Books
        GeneralGeneral | Arts & Photography | Subjects | Books
        All TitlesAll Titles | Qualifying Textbooks - Fall 2007 | Stores | Books
        Arts & PhotographyArts & Photography | Qualifying Textbooks - Fall 2007 | Stores | Books
        Business & InvestingBusiness & Investing | Qualifying Textbooks - Fall 2007 | Stores | Books
        ProfessionalProfessional | Qualifying Textbooks - Fall 2007 | Stores | Books
        ASIN: 0471388149

        Book Description

        The most thorough, valid set of findings on global manufacturing and winning practices worldwide

        This eye-opening resource sets a new standard for how manufacturing practices are viewed in today's business world. The results of an extensive research project spanning 164 factories in the United States, Japan, Germany, Italy, and the United Kingdom determine the best path to high performance manufacturing. This is one of the first books to offer comparisons of manufacturing in these five countries, addressing their current issues and providing insights that affect manufacturing worldwide.

        Researchers from such universities as the London Business School, Wake Forest University, Yokohama University, and the University of Minnesota detail how manufacturing leaders are raising the bar on practices in product development, organizational alignment, quality management, and more. Covering the vital areas of machinery, electronics, and auto components, they examine the most effective methods and techniques across a host of functions within manufacturing-looking at how everything from new technology and information systems to human resource practices and manufacturing strategy should be introduced into a plant environment to achieve high performance manufacturing.

        Using data from companies such as Texas Instruments, Honda, Sony, Prince, John Deere, and Caterpillar, High Performance Manufacturing takes a comprehensive view by showing how to select and integrate the practices that best fit a plant's particular situation-the most critical and difficult task to achieve in practice. With its strong research base and high caliber of contributors, this unique volume will inspire managers of any country or industry to set their own path to high performance manufacturing.

        Restructuring Asian Economies for the New Millennium : Volume 9A
        Average customer rating: Not rated
          Restructuring Asian Economies for the New Millennium : Volume 9A
          J, R Behrmann
          Manufacturer: JAI Press
          ProductGroup: Book
          Binding: Hardcover

          Development & GrowthDevelopment & Growth | Economics | Business & Investing | Subjects | Books
          GeneralGeneral | Popular Economics | Business & Investing | Subjects | Books
          GeneralGeneral | Social Sciences | Nonfiction | Subjects | Books
          GeneralGeneral | Science | Subjects | Books
          ASIN: 0762307099

          Book Description

          Hardbound.
          Restructuring Asian Economies for the New Millennium
          Average customer rating: Not rated
            Restructuring Asian Economies for the New Millennium

            Manufacturer: Jai Pr
            ProductGroup: Book
            Binding: Hardcover

            Development & GrowthDevelopment & Growth | Economics | Business & Investing | Subjects | Books
            MacroeconomicsMacroeconomics | Economics | Business & Investing | Subjects | Books
            StatisticsStatistics | Economics | Business & Investing | Subjects | Books
            GeneralGeneral | Popular Economics | Business & Investing | Subjects | Books
            GeneralGeneral | Business & Investing | Subjects | Books
            ASIN: 076230443X

            Sewing With Vintage Linens
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              Sewing With Vintage Linens
              Samantha McNesby
              Manufacturer: Krause Publications
              ProductGroup: Book
              Binding: Paperback

              GeneralGeneral | Crafts & Hobbies | Home & Garden | Subjects | Books
              SewingSewing | Crafts & Hobbies | Home & Garden | Subjects | Books
              Textile ArtsTextile Arts | Crafts & Hobbies | Home & Garden | Subjects | Books
              Upholstery & FabricsUpholstery & Fabrics | Interior Design | Home & Garden | Subjects | Books
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              4. Timeless Textiles Timeless Textiles
              5. Sewing Vintage Style Sewing Vintage Style

              ASIN: 0873495322

              Book Description

              Creating home decor with vintage textiles is the latest hot sewing trend, fueled by the resurgence of interest in simpler times and lifestyles. A source of inspiration, ideas and projects, this exciting new book shows how to locate, purchase, prepare, and assemble vintage textiles to create home decor that reflects these comforting times in a fresh, new way.

              More than 25 projects range in complexity from simple to advanced, including handkerchief pillows, memory quilts, slipcovers, and an upholstered ottoman. Includes all patterns as well as a fantastic photo gallery of inspirational projects.
              Sewing with Fabulous Vintage Fabrics
              Average customer rating: Not rated
                Sewing with Fabulous Vintage Fabrics
                Arden Franklin
                Manufacturer: Lark Books
                ProductGroup: Book
                Binding: Hardcover

                FashionFashion | Crafts & Hobbies | Home & Garden | Subjects | Books
                GeneralGeneral | Crafts & Hobbies | Home & Garden | Subjects | Books
                SewingSewing | Crafts & Hobbies | Home & Garden | Subjects | Books
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                5. Creating Vintage Style: Stylish Ideas & Step-by-step Projects Creating Vintage Style: Stylish Ideas & Step-by-step Projects

                ASIN: 1579904572

                Book Description

                Luxurious linens, lovely old lace, charming chenille and cross-stitch, and timeless textiles: collectors who love beautiful antique fabrics and seamstresses who have classic clothing they’d like to repurpose will find inspiration in these 30 superb designs. There’s something for everyone, including an exquisite christening gown adorned with lace, a denim jacket with a vintage fur collar, and a jaunty set of 1950s patterned café curtains. A blouse made from an elegant sheer curtain panel even has three variations; one is elegant and sophisticated, another features a cute strawberry print, and a third style showcases latticework from an old nightdress. Layout sketches for every article show clearly how each vintage textile, whether a doily or mid-century tablecloth, has undergone its transformation. A Selection of the Crafters Choice Book Club.

                Three Investment Stories Under Free Trade (Globalisation)
                Average customer rating: Not rated
                  Three Investment Stories Under Free Trade (Globalisation)

                  Manufacturer: G7 Books
                  ProductGroup: Book
                  Binding: Hardcover

                  Economic HistoryEconomic History | Economics | Business & Investing | Subjects | Books
                  GeneralGeneral | Popular Economics | Business & Investing | Subjects | Books
                  GeneralGeneral | International | Business & Investing | Subjects | Books
                  20th Century20th Century | World | History | Subjects | Books
                  GeneralGeneral | World | History | Subjects | Books
                  ASIN: 1894611039

                  Book Description

                  This book analyses the major trends in international investment during the 1990s and highlights the growing globalisation of investment in G7 countries. It covers all three investment activities in great detail- Cross Border Mergers and Acquisitions (M&A); Foreign Direct Investments (FDI); International Portfolio Investment in Stocks and Bonds.

                  Beyond Listening: Learning the Secret Language of Focus Groups
                  Average customer rating: 5 out of 5 stars
                  • Extremely useful words from a colleague who has seen it all. This is the real thing.
                  • Terrific read
                  • Really insightful
                  • People Insights for Marketing Mavens
                  • Sell More Product, Read This Book
                  Beyond Listening: Learning the Secret Language of Focus Groups
                  Bonnie Goebert , and Herma Rosenthal
                  Manufacturer: Wiley
                  ProductGroup: Book
                  Binding: Hardcover

                  Strategy & CompetitionStrategy & Competition | Management & Leadership | Business & Investing | Subjects | Books
                  GeneralGeneral | Business & Investing | Subjects | Books
                  AdvertisingAdvertising | Marketing & Sales | Business & Investing | Subjects | Books
                  Consumer BehaviorConsumer Behavior | Marketing & Sales | Business & Investing | Subjects | Books
                  ResearchResearch | Marketing | Marketing & Sales | Business & Investing | Subjects | Books
                  Public RelationsPublic Relations | Marketing & Sales | Business & Investing | Subjects | Books
                  GeneralGeneral | Mental Health | Health, Mind & Body | Subjects | Books
                  All Amazon UpgradeAll Amazon Upgrade | Amazon Upgrade | Stores | Books
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                  Health, Mind & BodyHealth, Mind & Body | Amazon Upgrade | Stores | Books
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                  Similar Items:
                  1. Moderating to the Max: A Full-Tilt Guide to Creative Insightful Focus Groups and Depth Interviews Moderating to the Max: A Full-Tilt Guide to Creative Insightful Focus Groups and Depth Interviews
                  2. Qualitative Market Research: A Comprehensive Guide Qualitative Market Research: A Comprehensive Guide
                  3. Ethnography for Marketers: A Guide to Consumer Immersion Ethnography for Marketers: A Guide to Consumer Immersion
                  4. The Mirrored Window: Focus Groups from a Moderator's Point of View The Mirrored Window: Focus Groups from a Moderator's Point of View
                  5. Focus Group Research Handbook Focus Group Research Handbook

                  ASIN: 0471395625

                  Book Description

                  A groundbreaking guide to making one of marketing's most important resources more effective

                  When kids in a Nabisco focus group told researchers that they always separated their Oreos before they ate them, the researchers recommended that the company develop a cookie that couldn't be taken apart. Fortunately, in this case, Nabisco didn't heed the researchers' advice. Each year, companies spend a billion dollars on focus groups designed to ferret out consumer motivation, and, according to expert Bonnie Goebert, in many cases they're throwing their money away. In this fascinating book, Goebert, a highly respected moderator with three decades of experience with focus groups, explains what's wrong with how companies use the information. More importantly, she draws on her own experiences with clients like the New York Times, Tropicana, Maxwell House, Colgate, Maybelline, Lipton, Federal Express, and scores of other prestigious accounts to provide simple clear-cut guidelines on how companies of just about any size can use focus groups to capture the hearts and minds of consumers.

                  Bonnie Goebert (Southampton, NY) heads her own focus group consulting firm.

                  Customer Reviews:

                  4 out of 5 stars Extremely useful words from a colleague who has seen it all. This is the real thing........2007-05-08

                  Too many Market Research books tend to be dry tomes, focusing on quantitative methods but written in a fairly theoretical style: they talk about why research is useful, and how surveys are conducted. Ho hum.

                  But here is a Market Research book that feels real. Bonnie Goebert is a senior researcher who has run countless groups and experienced the hard crunch of difficult respondents and the challenge of digging into topics that others find difficult to articulate. She knows the score: and knows that the mission is bring back to the client a living, breathing understanding of what motivates their customers and what will drive success.

                  Bonnie has an ethnusiastic, grab-your-lapels style of writing and sharing her insights and experience, and this is what gives the book a very real credibility. She comes over as the senior guru everyone wishes they could learn from.

                  If there's a main theme here, it is her passion for going beyond description ("respondents said this...") and nailing the insightful idea that follows. As she says: the zip-loc bag didn't get invented because consumers wanted a zip-loc bag. It got invented because somebody listened to consumers discuss the mundane daily battle to wrap Johnny's sandwiches and store yesterday's left-over meatloaf.

                  In this sense the book is a zesty hybrid between a how-to guide on running groups and an example-laden treatise on how big ideas come from little insights. Bonnie goes beyond simple listening, and she encourages us to do the same. A great read for researchers, ad agency strategists and marketers alike.

                  Two other books on focus groups you might like to follow up: The very original guidebook: Focused Interview and a lightweight introduction for qualitative newbies: Moderating to the Max: A Full-Tilt Guide to Creative Insightful Focus Groups and Depth Interviews

                  5 out of 5 stars Terrific read.......2006-12-11

                  This book is a great collection of insights and case studies of how other companies have utilized qualitative research methods to uncover key learnings and how they have both successfully and unsuccessfully implemented ideas for the consumer. A terrific read for all marketers.

                  5 out of 5 stars Really insightful.......2003-02-14

                  I usually don't write reviews, but this book compelled me. I have read a lot of books, but I really learned something from this one. My advertising approach will be different from now on.

                  5 out of 5 stars People Insights for Marketing Mavens.......2002-01-08

                  Warm, well written, insider's book based on thirty years of focus group research. Written with a voice that listens. Bonnie Goebert obviously likes people and likes listening. Her insights into customer motivation would help anyone who wants to sell anything to anybody, especially corporate types who sometimes forget that the consumer is us.

                  5 out of 5 stars Sell More Product, Read This Book.......2002-01-08

                  I loved this book and I wish all those high flying ad agency people would read it. What are the thoughts that float through a homemaker's mind as he pushes his cart through the supermarket? You know what yours are, but do you know what his are? Bonnie Goebert says listen, ask the right questions. Don't try to con, talk down to or objectify the consumer because the consumer is us. This is the perfect book for account executives, art directors, copywriters, market researchers and anyone who's ever wondered how people make the decisions they do when they go to buy a product, any product. It's full of interesting anecdotes about human behavior, insightful observations and common sense conclusions that could help any company looking to jump start their business. It's lively, well written, and as the culmination of thirty years of focus group moderating, impecably researched. If more ad agencies and CEO's read this book, they'd find out who we really are...and what we really want. Wouldn't that be nice?
                  Beyond Listening: Learning the Secret Language of Focus Groups
                  Average customer rating: Not rated
                    Beyond Listening: Learning the Secret Language of Focus Groups
                    Herma Rosenthal Bonnie Goebert
                    Manufacturer: NY
                    ProductGroup: Book
                    Binding: Hardcover
                    ASIN: B000MU9HE8

                    Multicriteria Methodology for Decision Aiding (Nonconvex Optimization and Its Applications)
                    Average customer rating: Not rated
                      Multicriteria Methodology for Decision Aiding (Nonconvex Optimization and Its Applications)
                      B. Roy
                      Manufacturer: Springer
                      ProductGroup: Book
                      Binding: Hardcover

                      GeneralGeneral | Business & Investing | Subjects | Books
                      Decision-Making & Problem SolvingDecision-Making & Problem Solving | Management & Leadership | Business & Investing | Subjects | Books
                      Operations ResearchOperations Research | Management & Leadership | Business & Investing | Subjects | Books
                      EntrepreneurshipEntrepreneurship | Small Business & Entrepreneurship | Business & Investing | Subjects | Books
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                      ScienceScience | Qualifying Textbooks - Fall 2007 | Stores | Books
                      ASIN: 079234166X

                      Book Description

                      This is the first comprehensive book to present, in English, the multicriteria methodology for decision aiding. In the foreword the distinctive features and main ideas of the European School of MCDA are outlined. The twelve chapters are essentially expository in nature, but scholarly in treatment. Some questions, which are too often neglected in the literature on decision theory, such as how is a decision made, who are the actors, what is a decision aiding model, how to define the set of alternatives, are discussed. Examples are used throughout the book to illustrate the various concepts. Ways to model the consequences of each alternative and building criteria taking into account the inevitable imprecisions, uncertainties and indeterminations are described and illustrated. The three classical operational approaches of MCDA: synthesis in one criterion (including MAUT), synthesis by outranking relations, interactive local judgements, are studied. This methodology tries to be a theoretical or intellectual framework directed towards formulating recommendations for action.
                      Audience:The book is addressed to graduate students, postgraduates and researchers in management sciences, operations research or decision analysis, as well as all scientists who use models and methods for guiding decisions. In addition all those who, in business and administration, wish to take part in decision-making through scientific reasoning will be interested. The contents of the book are organized in such a way as to help individuals with different backgrounds and interests chart an appropriate course through the chapters (see Reader's Guide in the front-matter).

                      Weiss Ratings' Guide to Life, Health and Annuity Insurers: A Quarterly Compilation of Insurance Company Ratings and Analyses, Fall 2003 (Weiss Ratings' Guide to Life, Health, and Annuity Insurers)
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                        Weiss Ratings' Guide to Life, Health and Annuity Insurers: A Quarterly Compilation of Insurance Company Ratings and Analyses, Fall 2003 (Weiss Ratings' Guide to Life, Health, and Annuity Insurers)
                        Inc. Weiss Ratings
                        Manufacturer: Weiss Ratings
                        ProductGroup: Book
                        Binding: Paperback

                        GeneralGeneral | Business & Investing | Subjects | Books
                        CasualtyCasualty | Insurance | Industries & Professions | Business & Investing | Subjects | Books
                        LifeLife | Insurance | Industries & Professions | Business & Investing | Subjects | Books
                        ASIN: 1587731096

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                        2. African Statistical Yearbook: Central Africa 2001
                        3. American Generations: Who They Are. How They Live. What They Think (American Generations, 3rd ed)
                        4. Analyzing Performance Problems: Or, You Really Oughta Wanna--How to Figure out Why People Aren't Doing What They Should Be, and What to do About It
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                        6. Business, Government, and Law on the Internet: A Hands-On Workshop (Internet Workshop Series, No 3)
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                        9. Dallas - Fort Worth Jobbank, 1995
                        10. DEVELOPING ATTITUDE TOWARD LEARNING

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