Idaho Manufacturers Register 2002 (Idaho Manufacturers Register, 2002)

Book Description

1996 Winner of the Cyril O. Houle World Award for Literature in Adult Education

"[Brookfield] gently demystifies critically reflective learning and teaching with dozens of practical examples from the classroom in different scholarly fields. Lucid, wise, jargon-free, personal and fluently written. Required reading for educators of adults everywhere and for all faculty development programs."
-- Jack Mezirow, emeritus professor of adult education, Teachers College, Columbia University

Building on the insights of his highly acclaimed earlier work, The Skillful Teacher, and applying the principles of adult learning, Brookfield thoughtfully guides teachers through the processes of becoming critically reflective about teaching, confronting the contradictions involved in creating democratic classrooms, and using critical reflection as a tool for ongoing personal and professional development.

Customer Reviews:

Required text.......2007-06-17

I bought this as a required text for a graduate course. It was exactly what I needed, and I got a great price.

He walks his talk.......2004-09-21

Having been in one of Brookfield's workshops I must I think this book captures a lot of what he is about. There are lots of teacher educators out there who write about how important it is to be reflective, or to think critically, without it ever showing in their work. This is something I'm frankly OD'd in in staff developments I've had to go through. But Stephen truly walks his talk. Everything I like about this book I found in his workshop.

One of this book's strengths is that it's very easy to follow. I found it very easy to read and several of the examples could have come from my own classes. The four lenses on practice are things I keep constantly in mind these days having read the book carefully and also seen how Stephen uses them in his workshop. I also found the book extremely helpful in terms of giving me specific techniques. I've always basically agreed that reflection is useful (even if I'm fed up with people telling me) and would improve my teaching but I had little concrete idea about how to go about it. Each of the lenses Stephen examines has lots of techniques and exercises attached to it. One of the most useful was the critical incident questionnaire he explains in the students' eyes lens. I started to use this to evaluate my classes and I've learned lots of surprising things were going on that I had no clue about.

Finally, I appreciated the linking of critical reflection to something a little stronger than just being thoughtful. I'd never really thought about a focus for reflection before, certainly never thought about power dynamics being a focus. And the staff developments I've gone to never really deal with it. This book really got clear in my mind what my own power was as a teacher. I've always known I had it but never really been up front about it. I feel much more comfortable with this now and am ready to make sure my students think I'm using it properly.

An egregious farrago of nonsense and vacuity........2002-01-22

I shudder to think that this book is being used for teacher training. There is no content. In a sense, the title belabors the obvious: who, after all, does not reflect? A physician, a car mechanic, and a refrigerator repairman all reflect on their craft, and all are problem-solvers in the context of their activity. What, then, does this book say that applies to teachers specifically? Absolutely nothing. The discussion (I use the term loosely) is couched in such broad generalities as to be meaningless. For example,take a section heading such as "Critical Reflection as the Illumination of Power" -- how can this possibly shed light on thinking? The book is replete with such hollow chapter and section titles.

A more fundamental objection that can be levelled against this book -- and others of its ilk -- is related to the question: what does "critical reflection" mean? The premise of the book is that the idea of "critical reflection" can exist without context in, or reference to, a specific recognised discipline (such as, for instance, history or physics). This is absurd; the craft of teaching takes place within the context of a specific discipline with its own methods and problems; teaching itself is not a discipline, no matter how much professors of education may protest otherwise. This attempt to treat the craft of teaching as a discipline ("education"), and to describe "critical reflection" within this pseudo-discipline, is the primary reason why the book lacks any substance whatsoever. There is simply nothing to talk about; "critical reflection" is a bogus notion, both in the abstract and with regard to "education"; hence the vacuous talk of "lenses", "autobiographies", and "critical conversations".

To provide some further elaboration of the vacuity of the notion of context-free "critical-thinking" -- and as such, intimately related to the discussion in the previous paragraph -- the problem is we cannot teach "critical thinking", because there is no such thing. There are areas of study such as mathematics and geography. Each has its own ideas, problems and epistemology. The overlap, such as may exist, belongs to philosophy -- metaphysics and epistemology, where we treat problems in the most abstract setting possible -- and hope to say something useful in the more concrete settings they emerged from. There is no "critical thinking" that applies to all, or even most, disciplines. The kind of thinking mathematics requires will be quite distinct from that which history may require. The only things we can say about thinking *in general* are superficial, misleading and platitudinous. These professional educators need a more rigorous schooling in the history and development of ideas.

Those training to become teachers are not (truth be told) the brightest people around. Unfortunately, drivel like this will leave them even more confounded than before.

The decent books on the craft of teaching remain Highet's "The Art of Teaching, James' "Talks to Teachers", and Barzun's "Begin Here". I warmly recommend them.

An instant classic in adult education........1998-06-16

Brookfield has done it again. An instant classic in adult education. In accessible language and with an uncanny ability to relate humorous and telling anecdotes, Brookfield provides the best available overview of reflective teaching, especially with adults. His notion that we learn to become reflective teachers through the four key lenses of self, students, colleagues, and theory is an important contribution. But what he does to explain how we learn through these four lenses is revealing and insightful. A good read. A lasting contribution.

Book Description

Based on the idea that personal success in business requires development of the whole self—mind, body, and spirit—this guide is intended for executives who need effective strategies for dealing with career pressure and development. Twenty step-by-step strategies with targeted exercises are included.

Book Description

A fantastic success story! Canon set a goal to increase productivity by 3 percent per month - and achieved it! The first book-length case study to show how to combine the most effective Japanese management principles and quality improvement techniques into one overall strategy that improves every area of the company on a continual basis.

Customer Reviews:

This is worth reading, TPS with a twist on quality.......2007-02-02

For those of you who enjoyed the Shingo books on TPS, this one is as readable about the same principles (like 5S and waste reduction) used in Toyota with an added twist on how they also improve quality while implementing their improvement program.

Average customer rating:

Mediocre follow-up to "Jump Start Your Brain"

If you own just one buisness book, this is the one to have.

What a disappointment

Tried and true ideas, reasonably well presented.

Up Your Business Success Odds to 80 percent/TESTED !!

Jump Start Your Business Brain: Win More, Lose Less, and Make More Money with Your New Products, Services, Sales & Advertising
Doug Hall , and Tom Peters
Manufacturer: Betterway Books
ProductGroup: Book
Binding: Paperback

General | Business & Investing | Subjects | Books
Systems & Planning | Management & Leadership | Business & Investing | Subjects | Books
General | Small Business & Entrepreneurship | Business & Investing | Subjects | Books
Similar Items:

Jump Start Your Marketing Brain: Scientific Advice and Practical Ideas

Jump Start Your Business Brain: Scientific Ideas and Advice That Will Immediately Double Your Business Success Rate

Jump Start Your Brain

Making the Courage Connection: How People Get from Fear to Freedom and How You Can Too

Meaningful Marketing

ASIN: 1558706429

Book Description

Doug Hall has been called America's #1 New Product Idea Man by Inc. Magazine, A&E Top 10 and CIO Magazine, a title earned due to his outstanding work with such industry leaders as American Express, Ford Motor Company, Disney, Johnson & Johnson, Hewlett-Packard, Tropicana, AT&T and Frito-Lay.

After 10 years with Procter & Gamble Co., where he became that company's first "master marketing inventor," he now runs the Eureka Ranch, a work-hard, play-hard haven where he helps companies create breakthrough ideas for new products and services. This work, in combination with his years of consulting and researching, led directly to Jump Start Your Business Brain, the best piece of good news for business owners to appear in the last ten years.

Jump Start Your Business Brain is must-have information for business people everywhere, especially small business owners. Why? Because author Doug Hall is on a personal quest--a Robin Hood-like mission to translate the wisdom he's discovered researching top corporations into no-fail, practical tactics for small and medium sized businesses.

Jump Start Your Business Brain is packed with hard-won insight as to what truly works in the marketplace. To make it accessible to all, Doug transforms this real-life market intelligence into six scientific laws that, when applied with diligence, can make any business overflow with good fortune. Readers will learn how to:

* Increase sales by 10 to 50% by sharpening customer communications--not by spending additional money
* Transform business offerings to enjoy a higher profit margin
* Take charge of their future by increasing their skills at identifying and exploiting business opportunities

What makes this business book different from all the rest? Its laws of success are developed on scientific data and original research drawn from over 4,000 new products and services and over 6,000 front-line development groups.

Even better, the purchase of this book also entitles the reader to conduct a Merwyn simulated test market on the probability of success for their own business plan/idea. Merwyn, the computer "brain trust" for all Doug's data and research, will run an Idea Scan (via a single-use password protected within the book--a $500 value) which will allow crucial analysis for their business.

Finally, the promise of these scientific laws spring to life for the reader in dozens of small business success stories, including Village Pottery, Mo Hotta Mo Betta, College of Piping, Woolly Ware, Island Winds, Cavendish Figurines, Seasons in Thyme and Island Pewter.

Every copy of Jump Start Your Business Brain provides customers with access to one FREE Merwin Idea Scan--a $500 value!

Merwyn is a simulated test marketing system for business ideas. It allows test marketing of a new business, product, service or advertising idea before investing time and money in its execution.

Marketplace data indicates that ideas selected to go to market are successful only 25% of the time. An 845-case validation found Merwyn to have a 70% to 90% accuracy picking winners--thus dramatically reducing business risk. Merwyn's accuracy comes from:

1) Modeling what customers "do" as opposed to what they "say,"
2) Analyzing probability of success relative to millions of data points and
3) Eliminating the emotional bias that is common when pursuing new ideas.

Customer Reviews:

Mediocre follow-up to "Jump Start Your Brain".......2005-08-06

The average 5-star rating that this book has received to date is interesting. My 2-star rating credits Doug Hall's follow-up to his classic "Jump Start Your Brain" text with introducing readers to basic marketing in an enthusiastic manner. However, unlike the first "Jump Start" book (refer to the associated 5-star review I wrote for that text), there really is no uniqueness to this book when compared to other business-related marketing books except for the style in which the material is presented. Hall constantly brings up his "Merwyn" probability success tool that is being sold to the reader as a good way to predict the outcome of their product ideas, but since it is a proprietary tool there is no concrete explanation of the analytics behind the tool. Often, the book seems like it is merely a 300+-page sales pitch for Merwyn (and by the way, there is even a coupon in the book to get a one-time discount on use of his tool through the author's firm). After reading "Jump Start Your Business Brain" line by line for the first few chapters, it became quickly apparent that there is definitely a large amount of non-value-added fluff in the material. I still highly recommend "Jump Start Your Brain", but I do not believe this new Hall effort is worth your time unless you are completely new to marketing theory.

If you own just one buisness book, this is the one to have........2005-04-09

If there is only one business book to own, this is it!

Doug Hall lays out a straight forward, highly logical, and common sense means to communicate with your customers. Using his approach of communicating through overt benefits, dynamic difference, and real reason to believe, your business is sure to grow. This is a keeper!

What a disappointment.......2004-03-24

I buy about a book a week from Amazon and never write reviews - but I have to on this one.

Did you buy one of the original Apple Ipods? All the PR and reviews got your expectations up - only to find out that they went cheap on the battery. It lasts about 3-minutes. Big disappointment. It was capable of so much more.

Same with this book. I LOVED Hall's first book. Great breakthrough stuff. So when this one was released I got in the pre-publication line. I saved the book for a Saturday cross-country plane ride ready to savor. Had the highlighter all ready and - bummer. Couldn't believe it.

It's the equivlant of "Eat plenty of vegetables, get plenty of sleep and brush your teeth every day." Mundane, sophormoric stuff to be associated with the name Doug Hall. Not at all in the same league as his first book - a masterpiece. This guy is so much better than this cute little book of lists. I'll buy his next one, pay money to go see him - but this isn't the Doug Hall of the first book.

Tried and true ideas, reasonably well presented........2003-12-31

The book is full of marketing truisms that are presented better elsewhere, but set forth here as if they were new discoveries. For example, "benefits sell more than features." Well, duh! You already know this if you have read a single introductory marketing text. That said, the book's positive point is the energy with which he conveys the information, and it is a reasonably engaging read. The negative point is the ego of the author rises to the level of distraction.

So what's with all the glib five star reviews this book has received? Was I missing the point, was I reading a different book, or were there a few reviews planted by the publisher?

Up Your Business Success Odds to 80 percent/TESTED !!.......2003-04-29

Up Your Business Success Odds to 80 percent/TESTED TO WORK!!

Is your business or business or product idea focused in a way that makes its success chances from 60 to over 80%?

Or is it in the 17 to 23 % range that most people achieve?

Would you like a guide that explains the 3 principles that can help you to make that upgrade & that has been tested to work ??

Would you like a way to test your marketing materials IN ADVANCE & know how successful they're likely to be--that also has been found to be accurate in practice to within a few percentage points?

How about detailed, reasonably easy to use, tips from a man who successfully teaches Fortune 500 exec's how to do all this?

If so, immediately buy, read, & use this book !!

You'll be dramatically glad you did !!

I think it's one of the 3 best business books ever written.

David Eller

Average customer rating:
Jump Start Your Business Brain - Win More, Lose Less And Make More Money With Your New Products, Services, Sales & Advertising
Doug Hall
Manufacturer: Brain Brew Books
ProductGroup: Book
Binding: Hardcover
ASIN: B000IXEWSK

Customer Reviews:

Building Doors and Entryways.......2003-01-26

Do not buy this book unless you are building a new house, addition or remodeling. Tells you little about making doors and designs that make sense for the average home owner.

Artisan's Bible on Custom Doors.......2002-12-27

This book addresses all aspects of artful entryway construction from tools and safety to hand carving and installation. No finish carpenter or homebuilder should be without a copy of Weis' book on Building Doors and Entryways.

Building doors yes, hanging & adjusting, no........1999-02-12

Good book for building a door from scrach. Not a good book for hanging, repairing or adjusting doors.

First-rate addition to my library.......1998-01-20

Building Doors and Entryways taught me the basics of a challenging and at times mystifying trade. I came away from the book with a sense of confidence about building and installing doors, and with some ideas for creative door- and- entryway design as well. Worth reading for anyone fascinated and frustrated by doors and their construction. The author knows his subject.

Not what I had hoped for........1997-03-25

There is too much fluff in this book. I was looking for a book with plans and ideas for building different style doors. Instead what I go were chapters on setting up a woodworking shop, how lumber reacts to moisture and how I should select l lumber, how to use a jointer and how to make different kinds of joints- all of which I am already familiar with. The final fifty pages or so were plans for a few doors plus a gallery of photos of different doors. Too many woodworking books do this. Walter Plaut

Book Description

By the 1930s, banks in America had transformed themselves from passive responders to aggressive seekers of business, converting toward a market orientation by developments in service philosophy, segmentation of customers, and by transformation of staff. Bankers focused on building confidence among the populace, increasing transaction speed, and increasing security of operations. They also developed special marketing mixes based on gender, age, and affinity groups. They were also aware of the need to develop a positive spirit among the bank staff to increase productivity and to create better customer relations.

Book Description

Advanced book promotion and marketing techniques for penny-pinching authors. Includes a special bonus section on Internet marketing.

Advanced Book Promotion for the Shameless : More Marketing Tips for Penny-Pinching Authors plus bonus by Internet Marketing Guru (3.5" ebook disk, pdf/rtf/html)

Average customer rating:

Advanced Book Promotion for the Shameless : More Marketing Tips for Penny-Pinching Authors plus bonus by Internet Marketing Guru (3.5" ebook disk, pdf/rtf/html)
Jim Daniels
Manufacturer: Spilled Candy Publications
ProductGroup: Book
Binding: Paperback

Web Marketing | Business & Culture | Computers & Internet | Subjects | Books
ASIN: 1892718405

Book Description

You're no longer a newbie when it comes to book promotion. (But where do you go from here?)

Book Description

In real-life decision-making situations it is necessary to make decisions with incomplete information, for oftentimes uncertain results. In Decision-Making Under Uncertainty, Dr. Chacko applies his years of statistical research and experience to the analysis of twenty-four real-life decision-making situations, both those with few data points (eg: Cuban Missile Crisis), and many data points (eg: aspirin for heart attack prevention). These situations encompass decision-making in a variety of business, social and political, physical and biological, and military environments. Though different, all of these have one characteristic in common: their outcomes are uncertain/unkown, and unknowable. Chacko Demonstrates how the decision-maker can reduce uncertainty by choosing probable outcomes using the statistical methods he introduces. This detailed volume develops standard statistical concepts (t, x2, normal distribution, ANOVA), and the less familiar concepts (logical probability, subjective probability, Bayesian Inference, Penalty for Non-Fulfillment, Bluff-Threats Matrix, etc.). Chacko also offers a thorough discussion of the underlying theoretical principles. The end of each chapter contains a set of questions, three quarters of which focus on concepts, formulation, conclusion, resource commitments, and caveats; only one quarter with computations. Ideal for the practitioner, the work is also designed to serve as the primary text for graduate or advanced undergraduate courses in statistics and decision science.

"Decision-Making Under Uncertainty: An Applied Statistics Approach." (book reviews): An article from: Mid-Atlantic Journal of Business

Average customer rating:

"Decision-Making Under Uncertainty: An Applied Statistics Approach." (book reviews): An article from: Mid-Atlantic Journal of Business
Robert A. Marose , and Mohammed H.A. Tafti
Manufacturer: Stillman School of Business
ProductGroup: Book
Binding: Digital

General | Business & Investing | Subjects | Books

Book Description

This digital document is an article from Mid-Atlantic Journal of Business, published by Stillman School of Business on December 1, 1992. The length of the article is 584 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.

Citation Details
Title: "Decision-Making Under Uncertainty: An Applied Statistics Approach." (book reviews)
Author: Robert A. Marose
Publication: Mid-Atlantic Journal of Business (Refereed)
Date: December 1, 1992
Publisher: Stillman School of Business
Volume: v28 Issue: n3 Page: p282(2)

Article Type: Book Review

Distributed by Thomson Gale

Decision-Making Under Uncertainty: An Applied Statistics Approach

Average customer rating:

Decision-Making Under Uncertainty: An Applied Statistics Approach
George Kuttickal Chacko
Manufacturer: Praeger Publishers
ProductGroup: Book
Binding: Paperback
ASIN: B000OR40YG

Average customer rating:

Best Book on a Under-served Subject

Duplication and Mediocrity

Hassle-Free Health Coverage: How to Buy the Right Medical Insurance Cheaply and Effectively (How to Insure Series)

Manufacturer: Merritt Pub.
ProductGroup: Book
Binding: Paperback

General | Insurance | Industries & Professions | Business & Investing | Subjects | Books
Health | Insurance | Industries & Professions | Business & Investing | Subjects | Books
Reference | Health, Mind & Body | Subjects | Books
General | Health, Mind & Body | Subjects | Books
Medicaid & Medicare | Administration & Policy | Medicine | Subjects | Books
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The New Health Insurance Solution: How to Get Cheaper, Better Coverage Without a Traditional Employer Plan

Health Insurance Resources: A Guide for People with Chronic Disease and Disability (Health Insurance Resources: A Guide for People with Chronic Disease)

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Small Business Guide to HSAs, 2nd Edition (Brick Tower Press Financial Guide)

How to Beat the High Cost of Health Care: the "Total Benefits" Strategy

ASIN: 1563431602

Book Description

Both a primer and a buyers guide, it offers up-to-date information and practical advice.

Customer Reviews:

Best Book on a Under-served Subject.......2005-10-19

A client asked me for a book that explained the basics of health insurance. I surprized him and myself when I said I didn't know one. So I looked everywhere. The books that are comprehensive are technical tomes for people in the industry. The ones that are for lay people are oversimplified and condescending.
This is the only book that I found that's both comprehensive and for consumers. I'm glad this publisher does books on insurance for ordinary people.
But I'm still surprized there aren't more books on medical insurance for consumers. It's a critical issue!

Duplication and Mediocrity.......2004-02-02

This book does contain some definitions and explanation of health insurance conventions that may be helpful to many. For instance I found the explanation of what to expect from Medicare and the info on Medigap policies informative. As for advice, there are few insights here, mostly platitudes and generalities that should be obvious to anyone (like "read the policy terms"!) Far worse, the text in this book is EXACTLY IDENTICAL to the book "Health Insurance Made E-Z" - so DON'T BUY BOTH!

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