Major Market Share Companies: Asia Pacific (Major Market Share Companies of Asia Pacific)
Average customer rating: Not rated
    Major Market Share Companies: Asia Pacific (Major Market Share Companies of Asia Pacific)

    Manufacturer: Euromonitor Publications
    ProductGroup: Book
    Binding: Hardcover

    GeneralGeneral | Popular Economics | Business & Investing | Subjects | Books
    InternationalInternational | Economics | Business & Investing | Subjects | Books
    GeneralGeneral | Business & Investing | Subjects | Books
    GeneralGeneral | International | Business & Investing | Subjects | Books
    IndustrialIndustrial | Management & Leadership | Business & Investing | Subjects | Books
    ResearchResearch | Marketing | Marketing & Sales | Business & Investing | Subjects | Books
    GeneralGeneral | Reference | Business & Investing | Subjects | Books
    GeneralGeneral | Industries & Professions | Business & Investing | Subjects | Books
    DirectoriesDirectories | Catalogs & Directories | Reference | Subjects | Books
    ASIN: 1842643029
    Major Market Share Companies: Asia Pacific (Major Market Share Companies of Asia Pacific)
    Average customer rating: Not rated
      Major Market Share Companies: Asia Pacific (Major Market Share Companies of Asia Pacific)
      Euromonitor International
      Manufacturer: Euromonitor Publications
      ProductGroup: Book
      Binding: Hardcover

      GeneralGeneral | Popular Economics | Business & Investing | Subjects | Books
      GeneralGeneral | Business & Investing | Subjects | Books
      GeneralGeneral | International | Business & Investing | Subjects | Books
      IndustrialIndustrial | Management & Leadership | Business & Investing | Subjects | Books
      GeneralGeneral | Reference | Business & Investing | Subjects | Books
      New Business EnterprisesNew Business Enterprises | Small Business & Entrepreneurship | Business & Investing | Subjects | Books
      GeneralGeneral | Reference | Subjects | Books
      ASIN: 1842643894
      Major Market Share Companies: Asia-Pacific (Global Market Share Planner: Volume Six)
      Average customer rating: Not rated
        Major Market Share Companies: Asia-Pacific (Global Market Share Planner: Volume Six)
        Euromonitor
        Manufacturer: Euromonitor Publications
        ProductGroup: Book
        Binding: Hardcover

        GeneralGeneral | Popular Economics | Business & Investing | Subjects | Books
        GeneralGeneral | Business & Investing | Subjects | Books
        GeneralGeneral | International | Business & Investing | Subjects | Books
        IndustrialIndustrial | Management & Leadership | Business & Investing | Subjects | Books
        GeneralGeneral | Marketing | Marketing & Sales | Business & Investing | Subjects | Books
        ResearchResearch | Marketing | Marketing & Sales | Business & Investing | Subjects | Books
        GeneralGeneral | Reference | Business & Investing | Subjects | Books
        DirectoriesDirectories | Catalogs & Directories | Reference | Subjects | Books
        GeneralGeneral | Reference | Subjects | Books
        ASIN: 1842641816

        This Book Is Not Required: An Emotional Survival Manual for Students
        Average customer rating: 4.5 out of 5 stars
        • Get an earlier, cheaper, and better edition if you can
        • If Only I had Heard of This Book 4 Years Ago
        • I wish it would have been required in 1986!!!!
        • Survival Manual is an understatement
        • Lifesaving and Lifechanging
        This Book Is Not Required: An Emotional Survival Manual for Students
        Inge Bell , Bernard McGrane , and John Gunderson
        Manufacturer: Pine Forge Press
        ProductGroup: Book
        Binding: Paperback

        GeneralGeneral | Education | Nonfiction | Subjects | Books
        Study SkillsStudy Skills | Education | Nonfiction | Subjects | Books
        GeneralGeneral | College & University | Education | Nonfiction | Subjects | Books
        Student LifeStudent Life | College & University | Education | Nonfiction | Subjects | Books
        CollegeCollege | By Level | Education | Professional & Technical | Subjects | Books
        All TitlesAll Titles | Qualifying Textbooks - Fall 2007 | Stores | Books
        NonfictionNonfiction | Qualifying Textbooks - Fall 2007 | Stores | Books
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        ASIN: 1412910110

        Book Description

        Praise for This Book Is Not Required: An Emotional Survival Manual for Students, Third Edition

        "This book SHOULD be required. Bell and McGrane have created a lively, insightful, and tangible source that the student can utilize in the classroom and in life. They want to read the book because it speaks to them and provides me a classroom full of hungry, alert minds."

        - Melanie C. Klein, California State University, Northridge

        This Book Is Not Required: An Emotional Survival Manual for Students, Third Edition invites students to examine their college education - what it could be and what, alas, it often is. This book does not look at the four years of college merely in terms of the formal world of classes and professors. It looks at the larger experience of college life and its affect on students during these four years. After all, some of the most important learning in college takes place outside of the classroom.

        This Book Is Not Required has been regarded as a powerful tool to introduce students to the sociological analysis and personal reflection of college life. Now in its Third Edition, the book continues to educate students on the college experience as a whole—looking at the personal, social, intellectual, and spiritual demands and opportunities presented by college life. In a personable and refreshingly straightforward style, authors Inge Bell, Bernard McGrane, and John Gunderson critically discuss how academic life distinguishes between learning the institutional rules of higher education and internalizing those rules. The book demystifies professors and teaching assistants by discussing their institutional roles and incentives and invites students to take responsibility for—and make the most of—their educational experiences.

        Key Features



        This Book Is Not Required
        is a valuable guidebook for any student new to the college experience. It is also an excellent text for Freshman Orientation programs and for a number of courses in Sociology, Psychology, and Personal Adjustment.

         

        Customer Reviews:

        5 out of 5 stars Get an earlier, cheaper, and better edition if you can.......2005-01-09

        Twenty years ago, I read an earlier, and much less
        expensive, edition of this book. Shortly thereafter,
        the book and I parted company. Too bad. I have not seen
        the book since. What brings me to this webpage and what
        constitutes this review is what I remember: "When you
        start to think of your life in terms of a career, worry
        and anxiety will be your constant partners"
        (paraphrasing from memory). So true. Nonetheless,
        college remains a happy memory for me, whatever the
        grades I earned back then were. The secret, I think, is
        having the right perspective. Inge Bell might be able
        to help. At least, she's worth a try.

        Another reviewer faults the book for including
        Buddhism and socialism. I do remember the Buddhism. It
        was my first and only exposure to that religion. I
        appreciate that, though the religion is not for me.

        Suggestion: look for a used copy of an EARLIER (first
        or second) edition. Five stars for those editions.
        Looking at those pages of the current (third) edition
        visible on amazon, it appears that newly-added
        coauthors Bernard McGrane and John Gunderson have added
        lots and lots of words. Ugh. They probably have
        doctorates in education. Three stars for it. It seems
        to be not so "underground" anymore, though you might
        still find it useful. Insist on Inge alone, if you can
        get it.

        5 out of 5 stars If Only I had Heard of This Book 4 Years Ago.......2003-10-23

        This was an excellent book! I am nearing the end of my undergraduate degree now and plan to pursue a Master's degree. This book helped me to put my life and my goals into perspective. For the greater part of my life, I have become obsessed with grades and the pusuit of things to add to my resume that will ensure myself of getting into a good grad school and being awarded with a good career upon graduation. I disagree with readers who criticize Bell for being one-sided in her anti-institionalism (some say socialist) arguements. Common sense tells most students that grades are important because the reality is that our educational background and subsequent GPA help determine where we end up in life after university. The point is though that these things HELP but they are not the be-all-end-all nor should they be. It takes much more to define a person and build their character. In North American society, as young people we are constantly bombarded with the pressures of accomplishment and achievement through school and work. Of course, these are more than noble goals but when is it ever enough? This is what I see as the main point of the book and the author is sending us a warning to "stop and smell the roses" in life before we end up directionless and unfilled. Great addition to every young person's reading list!

        5 out of 5 stars I wish it would have been required in 1986!!!!.......2003-09-18

        Being a non-traditional student, I needed this years ago. This would have uncovered the mystery of College for me as a teenager and explained so much that College courses just do not offer to Freshmen. I will hand this down to my children and encourage any parent to purchase it for all High School Seniors.

        5 out of 5 stars Survival Manual is an understatement.......2002-05-22

        This is a great book. It makes a great high school graduation gift for any kid about to go off to college. I wish I'd been able to read it before I began my undergraduate education. It points out a lot of pitfalls and potential problems that most recent high school grads are totally oblivious to in addition to reminding people there's more to living than trying to make the dean's list every semester. You need friends, you need a real life, you need to be comfortable with who you are.

        5 out of 5 stars Lifesaving and Lifechanging.......2002-01-11

        Reading this book for the first time (I have read it many times since) I was most impacted by the chapter on grades. Bell hits the nail on the head: the entire system of grading, whether necessary for ranking students or not, does influence the way students perceive themselves. True learning happens when one is free from the quest for an A...when one is learning for the learning's sake.

        This book is an excellent emotional and psychological lifesaver for any high school, college, or grad student. I love this book!

        Choose & Grow Your Own Business in 90 Days
        Average customer rating: Not rated
          Choose & Grow Your Own Business in 90 Days
          Wendy Evans
          Manufacturer: New Holland Publishers, Ltd.
          ProductGroup: Book
          Binding: Paperback

          GeneralGeneral | Business & Investing | Subjects | Books
          MotivationalMotivational | Management & Leadership | Business & Investing | Subjects | Books
          EntrepreneurshipEntrepreneurship | Small Business & Entrepreneurship | Business & Investing | Subjects | Books
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          SuccessSuccess | Self-Help | Health, Mind & Body | Subjects | Books
          ASIN: 1864364378

          Fast Forms for Managing Software Projects
          Average customer rating: Not rated
            Fast Forms for Managing Software Projects
            Kathleen A. Demery , and Monica M. Lusk
            Manufacturer: Project Management Institute
            ProductGroup: Book
            Binding: Ring-bound

            ManagementManagement | Management & Leadership | Business & Investing | Subjects | Books
            Production & OperationsProduction & Operations | Management & Leadership | Business & Investing | Subjects | Books
            EntrepreneurshipEntrepreneurship | Small Business & Entrepreneurship | Business & Investing | Subjects | Books
            Manager's Guides to ComputingManager's Guides to Computing | Business & Culture | Computers & Internet | Subjects | Books
            GeneralGeneral | Project Management | Computers & Internet | Subjects | Books
            PMP ExamPMP Exam | Project Management | Computers & Internet | Subjects | Books
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            Production, Operation & ManagementProduction, Operation & Management | Industrial, Manufacturing & Operational Systems | Engineering | Professional & Technical | Subjects | Books
            All TitlesAll Titles | Qualifying Textbooks - Fall 2007 | Stores | Books
            ASIN: 1567261000

            Book Description

            Every software management project you tackle - from the simplest to the most complex - will move faster and more smoothly with Fast Forms for Managing Software Projects in your tool kit. That's a guarantee, since it was created by professionals who understand the process because they've done it themselves!

            The multitude of forms they've assembled in this volume - and on the accompanying CD-ROM - cover every challenge you're likely to face, including planning, managing risk, monitoring changes, administering subcontracts, controlling the project through close-out and ensuring a steady communication flow throughout.

            The forms are arranged chronologically to give you a feel for the entire process, as well as guide you in an orderly way through each step. And they are suitable for use with projects of all sizes.

            Fast Forms for Managing Software Projects can help you:
            Save time
            Increase productivity
            Manage projects more easily, no matter what the size
            Communicate more effectively with fellow team members, customers, subcontractors, and vendors
            Improve the quality of your software projects

            This volume delivers capabilities found in management tools costing hundreds, and even thousands, of dollars more:
            Tie-in with knowledge areas of the Project Management Institute's Body of Knowledge (PMBOK) Guide
            Tie-in with the key process areas of the Software Engineering Institute's (SEI)Capability Maturity Model (CMM)
            Uniform presentation of forms aids ease of use
            Forms come with clear, easy-to-follow instructions
            Sample included for each form
            All forms are audit-ready
            Fast Forms for Managing Software Projects Ringbound
            Average customer rating: Not rated
              Fast Forms for Managing Software Projects Ringbound
              Kathleen Demery
              Manufacturer: Management Concepts
              ProductGroup: Book
              Binding: Ring-bound

              All TitlesAll Titles | Qualifying Textbooks - Fall 2007 | Stores | Books
              ASIN: 1567260950

              Managing Projects in Organizations: How to Make the Best Use of Time, Techniques, and People
              Average customer rating: 4 out of 5 stars
              • Good Book
              • Useful for financial systems projects
              • Highly readable and on point
              • Discussess only a few topics in project management
              • Dry but informative
              Managing Projects in Organizations: How to Make the Best Use of Time, Techniques, and People
              J. Davidson Frame
              Manufacturer: Jossey-Bass
              ProductGroup: Book
              Binding: Hardcover

              GeneralGeneral | Business & Investing | Subjects | Books
              ManagementManagement | Management & Leadership | Business & Investing | Subjects | Books
              Project ManagementProject Management | Management & Leadership | Business & Investing | Subjects | Books
              All TitlesAll Titles | Qualifying Textbooks - Fall 2007 | Stores | Books
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              Computers & InternetComputers & Internet | Qualifying Textbooks - Fall 2007 | Stores | Books
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              1. The New Project Management: Tools for an Age of Rapid Change, Complexity, and Other Business Realities (Jossey Bass Business and Management Series) (Jossey Bass Business and Management Series) The New Project Management: Tools for an Age of Rapid Change, Complexity, and Other Business Realities (Jossey Bass Business and Management Series) (Jossey Bass Business and Management Series)
              2. A Guide to the Project Management Body of Knowledge, Third Edition (PMBOK Guides) A Guide to the Project Management Body of Knowledge, Third Edition (PMBOK Guides)
              3. Managing Risk in Organizations: A Guide for Managers (The Jossey-Bass Business & Management Series) Managing Risk in Organizations: A Guide for Managers (The Jossey-Bass Business & Management Series)
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              ASIN: 0787968315

              Book Description

              In this third edition of Managing Projects in Organizations, J. Davidson Frame updates and expands on his classic book to provide an accessible introduction to the field of project management. Drawing on more than twenty-five years of consulting and training experience, Frame's most current edition of his landmark book includes a wealth of new topics, including:

              Download Description

              In this third edition of Managing Projects in Organizations, J. Davidson Frame updates and expands on his classic book to provide an accessible introduction to the field of project management. Drawing on more than twenty-five years of consulting and training experience, Frame's most current edition of his landmark book includes a wealth of new topics, including:

              Customer Reviews:

              4 out of 5 stars Good Book.......2007-09-28

              This is a good book for Mid career PMs. Also, a good reference for MS Programs

              5 out of 5 stars Useful for financial systems projects.......2000-12-14

              This book is very helpful to knowledge workers. It is now translated into Chinese and doing well in China -- the first printing sold out quickly. It is friendly written and interesting. It concentrates on real issues on projects. These are not techniques, but people issues. Frame has good technique book called New Project Management. Managing Projects in Organizations has many examples that are realistic and apply in all industries and cultures. I find it especially useful for practioners in the financial and information technology sectors.

              5 out of 5 stars Highly readable and on point.......2000-08-22

              This book is a refreshing look at what is most important in achieving project success: people functioning in organizations. While it reviews key tools and techniques in a user-friendly fashion, its chief goal is to raise readers' awareness of the central role of people and organizations in delivering successful projects. What's more, it is an easy read, filled with practical examples of real world scenarios. It is particularly useful for knowledge workers in businesses like IT, finance, telecoms, R&D and training because it does not get bogged down in painfully detailed treatment of techniques that are marginally useful on real-world projects.

              2 out of 5 stars Discussess only a few topics in project management.......2000-04-19

              You are bound to be disappointed if you want to learn how to manage projects from this book.

              This book is a very introductory and basic book that describes project management and projects, and then delves into aspects that the author considers interesting. It can best be described as an elementary introduction to the field.

              I liked the "Fast Forward MBA in Project Management" much more than this book. It gives one a set of tools and a process for managing projects.

              3 out of 5 stars Dry but informative.......2000-02-02

              I read this book in conjunction with an online course I wastaking through ESI's The Vine. I am new to project management andthis was a good reference text, but I don't think I would haveabsorbed the information as well if I had been relying solely on the book. There is a lot of good information here, but it's pretty dry. I don't recommend trying to read this one at bedtime. END

              Vogue Knitting Quick Knits: Over 50 Fast & Easy Styles (Vogue Knitting)
              Average customer rating: 3 out of 5 stars
              • Some of the Styles are not Vogue
              • Great for Newer Knitters
              Vogue Knitting Quick Knits: Over 50 Fast & Easy Styles (Vogue Knitting)

              Manufacturer: Sixth&Spring Books
              ProductGroup: Book
              Binding: Paperback

              GeneralGeneral | Crafts & Hobbies | Home & Garden | Subjects | Books
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              3. The Knitter's Handy Book of Sweater Patterns: Basic Designs in Multiple Sizes & Gauges The Knitter's Handy Book of Sweater Patterns: Basic Designs in Multiple Sizes & Gauges
              4. Fitted Knits: 25 Designs for the Fashionable Knitter Fitted Knits: 25 Designs for the Fashionable Knitter
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              ASIN: 1931543879

              Book Description

              New in Paper

              Modern silhouettes, sensuous textures, sumptuous yarns-Vogue Knitting provides everything you're looking for to lend superior style to your next project. Packed with more than50 projects by today's leading knitwear designers, this collection showcases beautiful knitwear for the contemporary knitter. By incorporating minimum shaping, simple stitches and decorative embellishments, each design is as stylish as it is quick to knit. From urban chic cool and casual, to country charm warm and comfy, there's something for every occasion and every season. And the practical way the instructions are organized will reassure knitters that they too can get the great results they see in the alluring photos.

              "Excellent color photographs and never-fail directions...Never dated; always responsive to crafter needs and concerns."--Booklist

              Customer Reviews:

              2 out of 5 stars Some of the Styles are not Vogue.......2006-07-06

              I was left wanting a little more after getting this book. You would think a Vogue book would have up to date styles. I found a lot of the patterns dated and even kind of ugly. I wouldn't spend my valuable time knitting something that I wouldn't want to wear myself.

              4 out of 5 stars Great for Newer Knitters.......2003-08-22

              This book is full of patterns using todays thicker yarns - great for quick projects. I knit a floor-length hooded vest in a weekend!
              Although some of the patterns are a bit outdated, you can easily adapt them for todays styles (i.e. shorten up the length of the pullovers and add bell sleeves).
              There is a wide variety of patterns, from sweaters to shawls to evening wear.
              Some experience required - as there is shaping involved.

              Gendered States: Women, Unemployment Insurance, and the Political Economy of the Welfare State in Canada, 1945-1997 (Studies in Comparative Political Economy and Public Policy)
              Average customer rating: Not rated
                Gendered States: Women, Unemployment Insurance, and the Political Economy of the Welfare State in Canada, 1945-1997 (Studies in Comparative Political Economy and Public Policy)
                Ann Porter
                Manufacturer: University of Toronto Press
                ProductGroup: Book
                Binding: Hardcover

                Economic HistoryEconomic History | Economics | Business & Investing | Subjects | Books
                Social Services & WelfareSocial Services & Welfare | Poverty | Current Events | Nonfiction | Subjects | Books
                GeneralGeneral | Gender Studies | Social Sciences | Nonfiction | Subjects | Books
                GeneralGeneral | Sociology | Social Sciences | Nonfiction | Subjects | Books
                GeneralGeneral | Political Science | Social Sciences | Nonfiction | Subjects | Books
                Federal GovernmentFederal Government | Levels of Government | Political Science | Social Sciences | Nonfiction | Subjects | Books
                GeneralGeneral | Women's Studies | Nonfiction | Subjects | Books
                HistoryHistory | Women's Studies | Nonfiction | Subjects | Books
                GeneralGeneral | Canada | Americas | History | Subjects | Books
                19th Century19th Century | Canada | Americas | History | Subjects | Books
                ASIN: 080203523X

                Book Description

                In the period since the Second World War there has been both a massive influx of women into the Canadian job market and substantive changes to the welfare state as early expansion gave way, by the 1970s, to a prolonged period of retrenchment and restructuring. Through a detailed historical account of the Unemployment Insurance (UI) program from 1945 to 1997, Ann Porter demonstrates how gender was central both to the construction of the post-war welfare state, as well as to its subsequent crisis and restructuring. Drawing on a wide range of sources (including archival material, UI administrative tribunal decisions, and documents from the government, labour and women's groups) she examines the implications of restructuring for women's equality, as well as how women's groups, labour and the state interacted in efforts to shape the policy agenda.

                Porter argues that, while the post-war welfare state model was based on a family with a single male breadwinner, the new model is one that assumes multiple family earners and encourages employability for both men and women. The result has been greater formal equality for women, but at the same time the restructuring and reduction of benefits have undermined these gains and made women's lives increasingly difficult. Using concepts from political economy, feminism, and public policy, this study will be of interest across a range of disciplines.

                Conquering Consumerspace: Marketing Strategies for a Branded World
                Average customer rating: 4.5 out of 5 stars
                • Little insight - now dated
                • "Conquering Audiences"
                • Insightful !
                • What a Find!
                • Wonderful useful material!!!!!
                Conquering Consumerspace: Marketing Strategies for a Branded World
                Michael R. Solomon
                Manufacturer: American Management Association
                ProductGroup: Book
                Binding: Hardcover

                GeneralGeneral | Business & Investing | Subjects | Books
                Management & LeadershipManagement & Leadership | Business & Investing | Subjects | Books | Business Ethics | Consolidation & Merger | Decision-Making & Problem Solving | Distribution & Warehouse Management | Industrial | Information Management | Leadership | Management | Management Science | Motivational | Negotiating | Operations Research | Planning & Forecasting | Pricing | Production & Operations | Project Management | Quality Control | Risk Assessment | Statistics | Strategy & Competition | Systems & Planning | Systems Analysis | Teams | Total Quality Management | Training
                AdvertisingAdvertising | Marketing & Sales | Business & Investing | Subjects | Books
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                ResearchResearch | Marketing | Marketing & Sales | Business & Investing | Subjects | Books
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                2. IMC, The Next Generation : Five Steps For Delivering Value and Measuring Financial Returns IMC, The Next Generation : Five Steps For Delivering Value and Measuring Financial Returns

                ASIN: 0814407412

                Book Description

                Once upon a time, marketers barraged customers with hard-sell tactics. Today, consumers use products to define themselves and others. People are swayed not by corporate-generated hype, but by consumer-generated buzz. That means companies must shift their focus away from marketing to people and toward marketing with them. In "consumerspace," firms partner with customers to develop brand personalities and create interactive fantasies. The winners understand that we buy products not just because of what they do, but because of what they mean. Market share is out; share of mind is in.

                Conquering Consumerspace reveals the accelerating blurring of traditional boundaries between branded commodities and everyday life. Solomon's timely book presents a new way of looking at customers: recognizing them as partners in an ongoing marketing transaction rather than as passive pawns at the receiving end of a sales pitch. Conquering Consumerspace also defines the place of customer feedback in product conception, design, and production, and why customizability is no longer a luxury option but a requirement.

                From online "buzz communities" to theme stores and product placement to guerrilla marketing, what we consume is inextricably woven into our daily life experience, creating both challenges and opportunities for companies to accelerate and deepen their customers' relationships with their products, services, and brands.

                Customer Reviews:

                2 out of 5 stars Little insight - now dated.......2006-08-05

                If you want to read a book chock full of "company X did Y with a great result" with no followup on the long-term viability of what company X did, this is the book for you. Frankly, some three years after publication, I find it dated (unlike, say Blink, or Paradox of Choice). The book seems writtne around the 10th grade level. Perhaps of help to the pure consumer insight neophyte, but if you have studied CB at all, skip this title.

                5 out of 5 stars "Conquering Audiences".......2005-09-14

                While much of the literature I have read concerning trends in the market-place seems to alienate readers as simply not trendy enough to "get it," Solomon is a complete success in ensuring his readers are "along for the ride." Solomon takes readers on a journey through witty real-life scenarios and enlightening market-world fact. "Conquering Consumerspace" is an enjoyable AND informative read (a rare combination); it's a perfect fit for audiences ranging from students to academicians, and from shop-til-you-droppers to big business CEOs.
                A great read.

                3/10/2004

                4 out of 5 stars Insightful !.......2005-02-23

                Brands have a major role in determining what people buy. Consumers purchase goods based, in part, on an emotional reaction to brands. A brand can make people feel good, cater to their personalities or give them a sense of belonging to a group they would like to join. Brands can make people seem wealthier or more appealing. But branding has to be kept in perspective, and not everyone buys author Michael Solomon's viewpoint that consumers' allegiance to particular gym shoes or soft drinks helps define their roles in society. His book places branding in the middle of the commercial universe and spins off some interesting, but highly specialized, conversations about "aspirational" marketing, "retailtainment" and other developments. Citing his research and sources in sociology, advertising and media studies, Solomon offers solid material that we recommend as necessary background reading for branding professionals. However, readers from other fields need to be really intrigued by branding and marketing to work with the book's tossed salad of unrelated marketing factoids, its generalizations and its focus on branding as a consumer driver, to the near exclusion of other factors. If the melee of brand competition intrigues you, read on.

                5 out of 5 stars What a Find!.......2004-03-30

                Michael Solomon's Conquering Consumerspace is a tremendous resource for an entrepreneurial, marketing novice like me. It conveys everything I need to know about branding and navigating the waters in today's competitive marketplace. The insights and practical ideas provided will prove invaluable for my company's success.

                5 out of 5 stars Wonderful useful material!!!!!.......2004-03-24

                Center For Allergy and Asthma - As an eighteen office single speciality group throughout the Greater N.Y. area servicing 35,000 patients each month, we find ourselves in a highly competitive market! Our group has been very successful in treating patients on a day to day basis but we felt the need to increase the educational component of our medical regimen. After reading "Conquering Consumerspace" while on vacation, I knew that we could aid our patients by utilizing a new approach to their care. Dr. Mike Solomon's book has helped us understand our patients' needs by customizing each patients' medications, schedule, socioeconomic variables and preferred doctor in each office. We have become partners in their care rather than just providers. I can not recommend "Conquering Consumerspace" enough, its principles have "branded" our medical organization as the asthma centers of the Greater N.Y. area.

                Optimization for Profit: A Decision Maker's Guide to Linear Programming
                Average customer rating: 5 out of 5 stars
                • A very good guide in using LP in optimization problems
                Optimization for Profit: A Decision Maker's Guide to Linear Programming
                Filmore E. Bender , Gerald Kahan , and W. Charles Mylander
                Manufacturer: Food Products Press
                ProductGroup: Book
                Binding: Paperback

                StatisticsStatistics | Economics | Business & Investing | Subjects | Books
                GeneralGeneral | Business & Investing | Subjects | Books
                MISMIS | Industries & Professions | Business & Investing | Subjects | Books
                Decision-Making & Problem SolvingDecision-Making & Problem Solving | Management & Leadership | Business & Investing | Subjects | Books
                ManagementManagement | Management & Leadership | Business & Investing | Subjects | Books
                Linear ProgrammingLinear Programming | Applied | Mathematics | Science | Subjects | Books
                Linear ProgrammingLinear Programming | Applied | Mathematics | Professional Science | Professional & Technical | Subjects | Books
                GeneralGeneral | Software | Computers & Internet | Subjects | Books
                ASIN: 1560220155

                Customer Reviews:

                5 out of 5 stars A very good guide in using LP in optimization problems.......1999-09-08

                It's a great book for whoever is interested in linear programming applications to real world cases. From the introduction to the last chapter, the book provides a clear view of how linear programming works, how it can be applied, and what its advantages are. Lots of examples and exercises make this book a very good guide in using linear programming in optimization problems.

                The Red Book Kirchner's Insurance Directories Mid-atlantic States 2004: Delaware, Maryland/washington D.c., New Jersey (The Red Book Kirchner's)
                Average customer rating: Not rated
                  The Red Book Kirchner's Insurance Directories Mid-atlantic States 2004: Delaware, Maryland/washington D.c., New Jersey (The Red Book Kirchner's)
                  National Underwriter Company
                  Manufacturer: Natl Underwriter Co
                  ProductGroup: Book
                  Binding: Paperback

                  GeneralGeneral | Business & Investing | Subjects | Books
                  CasualtyCasualty | Insurance | Industries & Professions | Business & Investing | Subjects | Books
                  GeneralGeneral | Insurance | Industries & Professions | Business & Investing | Subjects | Books
                  ASIN: 0872185915

                  Books:

                  1. Major Telecommunications Companies of the World 2001
                  2. Massachusetts Manufacturers Register 2002 (Massachusetts Manufacturers Register)
                  3. Mutual Fund Fact Book 2001: A Guide to the Trends and Statistics in the Mutual Fund Industry (Mutual Fund Fact Book)
                  4. Nobel Lectures in Economic Sciences, 1996-2000: Including Presentation Speeches and Laureates' Biographies
                  5. Oil Information 1997: 1998 Edition (Oil Information)
                  6. Plunkett's Infotech Industry Almanac 2001-2002: The Only Comprehensive Guide to InfoTech Companies and Trends (Plunkett's Infotech Industry Almanac)
                  7. Pocket Europe in Figures: Facts and Figures About 48 Countries That Make Up Europe Today
                  8. Qualitative Research For The Information Professional: A Practical Handbook
                  9. Regional Economies As Knowledge Laboratories
                  10. Search Smart and Get Ahead

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