Mutual Fund Fact Book 2001: A Guide to the Trends and Statistics in the Mutual Fund Industry (Mutual Fund Fact Book)
Average customer rating: Not rated
    Mutual Fund Fact Book 2001: A Guide to the Trends and Statistics in the Mutual Fund Industry (Mutual Fund Fact Book)
    Investment Company Institute
    Manufacturer: Investment Co Inst
    ProductGroup: Book
    Binding: Paperback

    GeneralGeneral | Business & Investing | Subjects | Books
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    GeneralGeneral | Reference | Subjects | Books
    ASIN: 1878731300

    John Douglas's Guide to the California Police Officer Exam (Kaplan)
    Average customer rating: 1 out of 5 stars
    • Not Very In Depth
    • Doesn't help at all
    • Not relevant to Australian candidates
    • Not for todays exams
    John Douglas's Guide to the California Police Officer Exam (Kaplan)
    John E. Douglas , and Kaplan
    Manufacturer: Kaplan Publishing
    ProductGroup: Book
    Binding: Paperback

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    Similar Items:
    1. Police Officer Exam California (Learning Express Law Enforcement Series California) Police Officer Exam California (Learning Express Law Enforcement Series California)
    2. Norman Hall's Police Exam Preparation Book Norman Hall's Police Exam Preparation Book

    ASIN: 0684855089

    Book Description

    The Inside Guide to Becoming a California Police Officer

    To become a competitive candidate in law enforcement, you need to score well on the police officer exam. John Douglas, one of the nation's most respected law enforcement professionals, has created a highly effective guide to scoring well on the test and launching a successful career as a police officer. It contains everything you need to know, including:

    * A comprehensive review of the California exam with hundreds of practice questions.

    * Strategies to maximize your score.

    * Insights and guidance from successful officers on the selection process, careers, life as a cop, and more.

    The World Leader in Test Preparation

    Kaplan has helped more than 3 million students achieve their educational and career goals. With 185 centers and over 1,200 classroom locations throughout the U.S. and abroad, Kaplan provides a full range of services, including test preparation courses, admissions consulting, programs for international students, professional licensing preparation, and more.

    For more information, contact us at 1-800-KAP-TEST or kaptest.com (AOL keyword: kaplan)

    Customer Reviews:

    1 out of 5 stars Not Very In Depth.......2007-01-02

    This book really didn't go very deeply into the strategies that help increase your score. He spent a lot of time explaining grammar, but not so much explaining the basic ideas that went into the actual police policy sections of the practice tests. It just wasn't very helpful. I put it down after I found the second typo that changed whether I thought an answer was right or not. (In the reading section, the crime was listed as occurring at 4:30 AM, and he had listed the correct answer as the choice that contained the time as 4:30 PM, among other things.)

    1 out of 5 stars Doesn't help at all.......2004-08-23

    This book adds nothing to the preparation for the police exam in California.

    1 out of 5 stars Not relevant to Australian candidates.......2003-01-23

    I purchased this book with the hope that there would be more focus on the oral interviews and tackling the MMPI/ Psychology testing... but this isn't the case.
    Most of the book focussed on the US written exams with 4 main question/ answer analysis and only a cursory overview of the oral stages. If you are in Australia and want information on how to tackle the face to face aspects of your police recruitment then don't bother buying this book- try and find a more specific title. There appeared to be some on the oral interviews but they were out of print. Good luck with your interview !!

    2 out of 5 stars Not for todays exams.......2001-01-07

    This book does not help out anyone who already has a high school education. The book contains elementry practice tests that are NOT useful for tests given in this era of recruitment.
    Police Officer Exam California (Learning Express Law Enforcement Series California)
    Average customer rating: 4 out of 5 stars
    • Still good in 2005
    • Where do they get this stuff???
    • More sailent to Law enforcement in California.
    • Get this book
    • This book helped me get the job I have today!
    Police Officer Exam California (Learning Express Law Enforcement Series California)
    Learning Express
    Manufacturer: Thomson Delmar Learning
    ProductGroup: Book
    Binding: Paperback

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    Similar Items:
    1. Norman Hall's Police Exam Preparation Book Norman Hall's Police Exam Preparation Book
    2. Police Officer Exam Police Officer Exam
    3. California Highway Patrol Officer Exam, 2nd Edition (California Highway Patrol Officer Exam) California Highway Patrol Officer Exam, 2nd Edition (California Highway Patrol Officer Exam)
    4. How to Prepare for an Interview and Obtain a Job as a Law Enforcement Officer How to Prepare for an Interview and Obtain a Job as a Law Enforcement Officer
    5. Police Officer Exam (Barron's How to Prepare for the Police Officer Examination) Police Officer Exam (Barron's How to Prepare for the Police Officer Examination)

    ASIN: 1576850021

    Book Description

    This comprehensive test-prep guide features practice exams based on the California POST exam with detailed instructions on the skills tested. It also gives specific and comprehensive information on becoming a police officer in California, including requirements and qualifications, how and where to apply, whom to call, and a list of salaries and benefits. It's the only customized guide to becoming a police officer in California, and it's the only book endorsed by the California Peace Officers' Association.

    Customer Reviews:

    4 out of 5 stars Still good in 2005.......2005-04-19

    I used this book to prepare for the SFPD examination one week in advance. The question types outlined in the book were exactly the same type of questions in the examination. Knowing what kind of questions to expect and how to handle them definitely helped me pass the test. The book also has some interesting information about a career in law enforcement. My only qualm with the book was that the questions themselves were not challenging enough. The SFPD exam had more questions that the sample tests of the book. The SFPD exam questions were also a bit more difficult. There is a 2nd edition of this book out. I haven't had the chance to look at it but it seems that it is cheaper and may be a better preparation tool than the 1st edition. Overall a good study guide even though it was published in 1996.

    1 out of 5 stars Where do they get this stuff???.......2004-08-23

    I bought this book to review for the police exam and completely failed! The examples in the book didn't look anything like the questions in the actual exam. I'm not sure what the other reviewers are talking about, but this can't be the book that they're claiming to be good. It was a total waste of money.

    4 out of 5 stars More sailent to Law enforcement in California........2002-03-14

    I ordered this book along with, "Police Officer, 14th Edition
    by Hugh E. O'Neil," for my brother as he intended to enter into the academy here in California. He did pass his test (after a couple tries) so I am giving this 4 stars. It is the better of the two I ordered, and had more specific information tailored to the specifications of the california law enforcement exam.

    5 out of 5 stars Get this book.......2002-01-29

    Loaded with solid info that relates to exactly what you need to pass this difficult test. Get a jump on the competition and get this book.

    Loren W. Christensen, author of Deadly Force Encounters : What C0PS Need to Know to Mentally and Physically Prepare for and Survive a Gunfight

    5 out of 5 stars This book helped me get the job I have today!.......2001-12-14

    This was my first civil service exam, and I wanted to be prepared. I looked at more than six different books, and decided on this one. On test day, when I opened the test booklet...I knew I picked the right study guide. The test I took was EXACTLY the same format, just different words and situations. The practice tests and other study aids provided within this book made the exam a breeze. I scored the second highest in the group, and I was offered a job with every law enforcement agency I applied for. I'm almost done with the police academy, and I'm working for the agency I really wanted to work for.
    It's a great feeling to be prepared, and I recommend this book to anyone who is interested in testing for law enforcement agencies in California. GOOD LUCK!!!
    California Police Officer Exam, 2nd Edition (California Police Officer Exam)
    Average customer rating: Not rated
      California Police Officer Exam, 2nd Edition (California Police Officer Exam)
      LearningExpress Editors
      Manufacturer: LearningExpress, LLC
      ProductGroup: Book
      Binding: Paperback

      GeneralGeneral | Education | Reference | Subjects | Books
      Civil ServiceCivil Service | Test Guides - Careers | Education | Reference | Subjects | Books
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      Similar Items:
      1. Becoming a Police Officer: An Insider's Guide to a Career in Law Enforcement Becoming a Police Officer: An Insider's Guide to a Career in Law Enforcement
      2. Norman Hall's Police Exam Preparation Book Norman Hall's Police Exam Preparation Book
      3. Police Officer Exam, 3rd Edition (Police Officer Exam) Police Officer Exam, 3rd Edition (Police Officer Exam)
      4. Master the Police Officer Exam, 17th edition (Police Officer) Master the Police Officer Exam, 17th edition (Police Officer)
      5. Police Officer Exam (Barron's How to Prepare for the Police Officer Examination) Police Officer Exam (Barron's How to Prepare for the Police Officer Examination)

      ASIN: 1576855880

      Book Description

      California Police Officer Exam provides essential test preparation for police officer candidates throughout California. This thorough guide, completely updated with the assistance of an Executive Board Member of the California Peace Officers Association, features two complete multiple choice practice exams and free access to online practice tests with instant scoring and individualized feedback. Additional chapters cover the physical ability test, personal history statement, oral interview, and psychological assessment. The book also includes targeted review tutorials in judgment, map reading, and memory and observation. California Police Officer Exam includes everything to ensure success — it’s like having the test in advance!

      Dirigir en tiempos de incertidumbre: Ensayo sobre el esfuerzo directivo
      Average customer rating: Not rated
        Dirigir en tiempos de incertidumbre: Ensayo sobre el esfuerzo directivo
        Guido Stein
        Manufacturer: Gestion 2000
        ProductGroup: Book
        Binding: Paperback

        LeadershipLeadership | Management & Leadership | Business & Investing | Subjects | Books
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        MotivationalMotivational | Management & Leadership | Business & Investing | Subjects | Books
        SpanishSpanish | Foreign Language Nonfiction | Nonfiction | Subjects | Books
        LiderazgoLiderazgo | Gestión & Liderazgo | Negocios e inversiones | Libros en español | Formats | Books
        GestiónGestión | Gestión & Liderazgo | Negocios e inversiones | Libros en español | Formats | Books
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        Dirección ComercialDirección Comercial | Profesional y Técnico | Libros en español | Formats | Books
        ASIN: 8480887362

        Book Description

        In these volatile and ambiguous times, business managers must develop new motivational techniques to be effective leaders. This authoritative reference includes commentaries about how and why society is at risk and predictions about the future of the new economy. Also provided are leadership techniques for the global market, including new ways to make long-term decisions and new training strategies.

        En estos tiempos volátiles y ambiguos, los gerentes de negocios deben desarrollar nuevas técnicas de motivación para ser líderes efectivos. Esta referencia autorizada incluye comentarios acerca de cómo y porque la sociedad está en riesgo y da pronósticos acerca del futuro de la nueva economía. También provee técnicas de liderazgo para el mercado global, incluyendo nuevas formas para tomar decisiones a largo plazo y nuevas estrategias de capacitación.

        Current Construction Costs 2001 (Current Construction Costs)
        Average customer rating: Not rated
          Current Construction Costs 2001 (Current Construction Costs)

          Manufacturer: Saylor Pubns
          ProductGroup: Book
          Binding: Paperback

          Production & OperationsProduction & Operations | Management & Leadership | Business & Investing | Subjects | Books
          ReferenceReference | How-to & Home Improvements | Home & Garden | Subjects | Books
          GeneralGeneral | Reference | Subjects | Books
          ASIN: 0931708850

          Book Description

          Unit construction costs with Open Shop and Union installation costs (on the same page), plus material cost and man-hours. 13,000 line items arranged in 16 Division CSI Masterformat. Also includes 2,800 line items of Assembly Costs, Square Foot Building Costs, location factors, and indexes. A CD-ROM with an estimating program including two databases (Union & Open Shop) and the Assemblies is part of the package. A reliable and convenient estimating tool for bid preparation & analysis.

          Art of the Strategist, The: 10 Essential Principles for Leading Your Company to Victory
          Average customer rating: 4.5 out of 5 stars
          • True to the book title!!!
          • Back Again With Good Stuff
          • Practical and clear baseline for strategic thinking
          • Not just for "Leading Company to Victory"
          • Valuable Resource for Strategic Thinking
          Art of the Strategist, The: 10 Essential Principles for Leading Your Company to Victory
          William A. Cohen , and William A., PhD, Major General, USAFR, Ret. Cohen
          Manufacturer: AMACOM/American Management Association
          ProductGroup: Book
          Binding: Hardcover

          Strategy & CompetitionStrategy & Competition | Management & Leadership | Business & Investing | Subjects | Books
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          Similar Items:
          1. Secrets of Special Ops Leadership: Dare the Impossible--achieve the Extraordinary Secrets of Special Ops Leadership: Dare the Impossible--achieve the Extraordinary
          2. New Art of the Leader New Art of the Leader
          3. The Stuff of Heroes: The Eight Universal Laws of Leadership The Stuff of Heroes: The Eight Universal Laws of Leadership
          4. Growing Great Employees: Turning Ordinary People into Extraordinary Performers Growing Great Employees: Turning Ordinary People into Extraordinary Performers
          5. Money Matters in Church: A Practical Guide for Leaders Money Matters in Church: A Practical Guide for Leaders

          ASIN: 081440782X

          Book Description

          From ancient battlefields to the modern business landscape, competitors have tried innumerable approaches to conquering adversaries. Success for the victors has taken many forms and traveled many paths, but at its heart, winning strategy can be boiled down to ten universal principles. When learned and implemented, these principals become powerful drivers of business excellence. Renowned strategy expert William A. Cohen, whose considerable experience in the military, corporate, and academic sectors forms the basis for The Art of the Strategist, presents the timeless lessons of:

          * commitment to a definite objective * seizing and maintaining the initiative * economization to mass (concentration of resources) * positioning * surprise * multiple simultaneous alternatives * the indirect approach * simplicity * timing * exploiting success

          With examples including the conquests of Hannibal and Alexander the Great, the political triumphs of Bill Clinton, George W. Bush, and Arnold Schwarzenegger, and the business successes of internet giant VeriSign and other high-profile companies, The Art of the Strategist proves how superior strategy trumps other factors in almost every competitive arena. The ten lessons in turn form a roadmap to decisive victory in business.

          Customer Reviews:

          5 out of 5 stars True to the book title!!!.......2005-07-22

          The art of the strategist. The book title was correctly chosen. My way of understanding it, is something like this:
          - it is not a recipes book, it may look like one if you see it as a list of ten principles to be used while developing a strategy.
          - the problem is that the skill of the strategist will not be in knowing the list of principles, but in the choice of what principles to use and when.

          It is easy to read, it is the type of book that should be kept close so you can read it from time to time, for inspiration or for advice.

          If you are in a position to develop a strategy for your business or even for your career, the principles presented in this book will be of great help.

          To complement the concepts presented in this book it is interesting to read The Logic of Business Strategy by Bruce Henderson.

          Reading it is worth the price and the time spent.

          5 out of 5 stars Back Again With Good Stuff.......2005-04-25

          Cohen is a consultant, speaker, and seminar leader with a PhD and significant military leadership experience (retired major general, US Air Force Reserve). His books (plural) bring helpful information to focus for leaders of all kinds of organizations.

          My first impression of this book is that it is designed well. The text begins with a positioning of Strategy in the leader's tool kit, then dives right into a listing and explanation of Cohen's ten essential principles of strategic leadership.

          The first is a no-brainer-or should be: Commit Fully to a Definite Objective. Remember the old adage: "If you don't know where you're going, any path will take you there." Your focus must be clear...and shared with team members. Next, Seize the Initiative and Keep It. Economize to Mass Your Resources. The list continues, with a solid chapter on each theme. The presentations are illuminated by examples and stories that help the reader understand how the principles have been applied over history. This approach builds interest and variety for the reader, enhancing the value of the book.

          The third section of the book addresses action steps to put the principles to work. Readers will learn how to link their plan to their environment, what to do when things go wrong (you know they will-Murphy is still with us!), and how to apply the universal principles.

          This handbook is good reading, and will also be a valuable tool for leaders of any kind of organization.

          4 out of 5 stars Practical and clear baseline for strategic thinking.......2004-12-03

          William A Cohen succeeds in his declared objective of establishing ten principles for leading a company to victory. He first provides a case for why strategic thinking is needed. He then introduces the ten principles within the context of some past research and the application of the principles. Ten chapters follow with each chapter elaborating one of the principles through additional detail and examples. The books end with an argument to establish the ten principles as universal principles that can be applied in all spheres of life.

          The book read with ease, is well structured and the content can be summarised without much effort. Information is presented in a way that it is easy to find information or to drill down to a specific topic. Supporting notes is at the back of the book with references within the chapters to guide the interested reader to additional information sources. The index is comprehensive and easy to use.

          Each chapter is ended with a concise summary that captures the essence of the chapter. Throughout the book the author keeps to the same recipe of clarity, simplicity and supporting anecdotes. The anecdotes are primarily based on the author's insights of war scenario's, battles and business cases. The author is seems to be more acquainted with war strategies than with business strategies. The principles are easy to grasp with broad based relevancy to business strategies. Although examples are given of the application of these strategies its correct application still will have to be mastered through experience.

          The content can hardly be described as revolutionary but can most definitely be commended for its clarity. It is not the equivalent of Sun Tzu's "Art of war" but it does capture key strategic elements with explicit clarity. Every strategist can use the book to create a checklist against which he can evaluate his strategies. The book effectively highlights several alternative approaches that are at the disposal of a strategist. This book might help to increase the life span of CEO's if they succeed to apply the ten principles in business.

          4 out of 5 stars Not just for "Leading Company to Victory".......2004-06-20

          This is a very enjoyable book. It is clear that (you pick the title) Cohen is passionate about the subject of strategy. He brings strong opinions and illustrative examples to the text. I could care less about leading any company to victory or becoming a strategy expert. I am interested in new perspectives that can broaden my view of how to get things done well - strategic thinking in this case. This book delivers to my interests. Again very enjoyable and enlightening. His passion is refreshing.

          4 out of 5 stars Valuable Resource for Strategic Thinking.......2004-06-07

          Strategy (like leadership) might well be typified in the same way Mark Twain described the weather: Everybody's talking about it, no one is doing anything about it.

          While there is already a bountiful harvest of materials covering the strategy landscape, retired Air Force Major General William A. Cohen, Ph.D., has made a valuable, highly readable, and practical addition to the strategist's arsenal.

          Perhaps surprisingly, General Cohen is an avid contrarian; very early in the book he rightfully takes on the silly notion of likening business to war. (A topic I also wrote about in 1996.) And he rails against the folly of trying to divine strategy from either statistical analysis or simplistic market stratification.

          While there *are* fascinating accounts of military history in this general's book, they appear alongside equally well-researched tales from the contemporary business world (with some personal and historical political tales as well). The anecdotes serve to illustrate instructive strategic brilliance and stupidity, not as blueprints of strategies to imitate.

          As Cohen relates early in the book, he "researched the greatest strategists and strategic thinkers of the millenia [including] strategists from both East and West over a period spanning more than 7,000 years of recorded history, in almost every country on earth...."

          Well, the "almost every country on earth" part does seem to be a stretch, but beyond this hyperbole the book is well grounded in a wide variety of useful examples from many fields, places and times.

          DECEPTIVE SIMPLICITY
          As I remind my own clients, the critical part of strategy is to do strategic *thinking* before undertaking strategic planning. And Dr. Cohen's ten universal principles prime the strategic thinking pump.

          Admittedly, a quick skimming of these principles might well elicit a ho-hum response. After all, 'Keep Things Simple' and 'Exploit Your Success' just don't scream "ground breaking." But to dismiss these principles as either obvious or old hat would be a mistake.

          As with most clearly stated principles, Cohen's are easy to grasp superficially, more difficult to appreciate at a deeper level of meaning, and far more challenging to actually put into faithful practice.

          Fortunately, Cohen puts substantial meat on these little bones. He offers bountiful food for thought in a book that is engaging, frank, wide ranging and highly digestible.

          Read this book to gain valuable and useful against-the-norm insights into forming and applying strategy.

          Don Blohowiak
          author, Strategy Clarified And Simplified, available exclusively on Amazon.com (ISBN: B00008OHT1)
          Art of the Strategist, The: 10 Essential Principles for Leading Your Company to Victory
          Average customer rating: Not rated
            Art of the Strategist, The: 10 Essential Principles for Leading Your Company to Victory
            PhD, Major General, USAFR, Ret. Cohen William A. Cohen William A.
            Manufacturer: AMACOM 2004
            ProductGroup: Book
            Binding: Hardcover
            ASIN: B000MCGS8Y

            Crafting with the New Ribbons
            Average customer rating: 5 out of 5 stars
            • Crafting with New Ribbons, Katheryn Foutz
            Crafting with the New Ribbons
            Kathryn Foutz
            Manufacturer: Sterling
            ProductGroup: Book
            Binding: Paperback

            EmbroideryEmbroidery | Crafts & Hobbies | Home & Garden | Subjects | Books
            GeneralGeneral | Crafts & Hobbies | Home & Garden | Subjects | Books
            ASIN: 0806913851

            Book Description

            "Add your own creative touch to basic articles of clothing and other items. This beautifully photographed book shows you how to use the extensive selection of ribbons available at craft and sewing shops. Creations include gorgeous designs in country and romantic styles and colors....Both beginner and advanced stitchers will find crafts suited to their skill levels."--Woman's Day Crafts & Needlework. "Excellent book...I recommend it..."--Craft Digest. 128 pages (all in color), 8 1/2 x 10.

            Customer Reviews:

            5 out of 5 stars Crafting with New Ribbons, Katheryn Foutz.......2001-04-26

            This is one of the best ribbon embroidery books I have seen in a while, there are full clear instructions which are easy to follow as well as 40 NEW projects for you to try.

            Katheryn doesnt stick to the conventional fine embroidery that is associated with silk ribbon embroidery (although the stitches can be used in both) but focusses on using the new ribbons that are available in the shops, the result is beautiful textured embroidery work.

            This book is well presented with detailed colour photos and easy to follow instructions. The materials needed to complete the projects are easily available, even way down here in South Africa!

            I highly recommend this book as the projects are quick, easy and beautiful!

            The Business of Decolonization: British Business Strategies in the Gold Coast (Oxford Historical Monographs)
            Average customer rating: Not rated
              The Business of Decolonization: British Business Strategies in the Gold Coast (Oxford Historical Monographs)
              Sarah Stockwell
              Manufacturer: Oxford University Press, USA
              ProductGroup: Book
              Binding: Hardcover

              Economic HistoryEconomic History | Economics | Business & Investing | Subjects | Books
              GeneralGeneral | Africa | History | Subjects | Books
              GhanaGhana | Africa | History | Subjects | Books
              GeneralGeneral | World | History | Subjects | Books
              GeneralGeneral | England | Europe | History | Subjects | Books
              History & TheoryHistory & Theory | Politics | Nonfiction | Subjects | Books
              Emigration & ImmigrationEmigration & Immigration | Social Sciences | Nonfiction | Subjects | Books
              GeneralGeneral | Political Science | Social Sciences | Nonfiction | Subjects | Books
              Imperialism & IndependenceImperialism & Independence | Political Science | Social Sciences | Nonfiction | Subjects | Books
              AfricaAfrica | History | Humanities | New & Used Textbooks | Stores | Books
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              GeneralGeneral | Business & Finance | New & Used Textbooks | Stores | Books
              GeneralGeneral | Economics | Business & Finance | New & Used Textbooks | Stores | Books
              ASIN: 0198208480

              Book Description

              The Business of Decolonization serves to deepen our understanding of the end of the British empire, too often approached as if it was a process shaped and experienced exclusively by nationalist and imperial politicians and policy-makers. It explores British companies' experience of, and involvement in, developments leading to the transfer of power in Ghana, the former colony of the Gold Coast. The book demonstrates that businessmen developed strategies to cope with political change, reveals the extent of their involvement in nationalist politics, and highlights the contrasting responses of different companies to political and constitutional developments in the colony. Drawing on an extensive range of company, business association, personal, and official papers, the book focuses primarily on company activity. However, it also investigates relations between British firms and the colonial state on the eve of Ghanaian independence, and examines the place of British business interests in British policy.

              Reinventing the Brand
              Average customer rating: 4 out of 5 stars
              • Marketing students would find this useful
              • One of my best Investments
              • A Milestone Beyond the Basics
              Reinventing the Brand
              Jean-Noel Kapferer , and Jean-Nowl Kapferer
              Manufacturer: Kogan Page
              ProductGroup: Book
              Binding: Paperback

              GeneralGeneral | Business & Investing | Subjects | Books
              AdvertisingAdvertising | Marketing & Sales | Business & Investing | Subjects | Books
              ManagementManagement | Sales & Selling | Marketing & Sales | Business & Investing | Subjects | Books
              All TitlesAll Titles | Qualifying Textbooks - Fall 2007 | Stores | Books
              Similar Items:
              1. The New Strategic Brand Management: Creating and Sustaining Brand Equity Long Term The New Strategic Brand Management: Creating and Sustaining Brand Equity Long Term
              2. Managing Brand Equity Managing Brand Equity
              3. Designing Brand Identity: A Complete Guide to Creating, Building, and Maintaining Strong Brands Designing Brand Identity: A Complete Guide to Creating, Building, and Maintaining Strong Brands
              4. BRAND sense: Build Powerful Brands through Touch, Taste, Smell, Sight, and Sound BRAND sense: Build Powerful Brands through Touch, Taste, Smell, Sight, and Sound

              ASIN: 0749435933

              Book Description

              Nominated for the FNAC-Arthur Andersen Trophy for Best Business Book of the Year.

              Customer Reviews:

              2 out of 5 stars Marketing students would find this useful.......2005-01-02

              Marketing students would find this book useful, particularly if they are looking for case studies of European brands. The brands mentioned are: Adidas, Ariel, Décathlon, Coca-Cola, Orangina, Vache-Qui-Rit, Danone, L'Oréal, Nestlé, Nike, Nivea, Pepsi, Perrier, Peugeot, Proctor & Gamble, Unilever, Virgin, Vivendi, Volkswagen, Yoplait.

              Overall, I found the book somewhat useful. Now when I go shopping with my wife, I look at the brands and I better appreciate what goes into marketing those brands and products.

              Admittedly, my aim in reading the book was to learn more about how to reinvent a brand, but the book does not really tell me how to do it in detailed steps. Of course, that wasn't it's primary focus in the first place.

              5 out of 5 stars One of my best Investments.......2001-11-14

              In several ways I think that (we) marketing people and advertising people in particular are conservative people. Or maybe I should say not very open to change, not very open to adjust, not very open to listen. It's more inside-out than outside-in. Therefore I think that "(Re)inventing the brand - the new realities of branding" is a MUST for everybody working in or with the advertising industry. It requires, however, an open mind and willingness to reconsider traditional thinking and practice. The book is like a good novel - hard to put away before the last page. And I think the one chapter "Energize the value chain of your brand" in itself makes the book one I my best investments.
              Egil Braathe, MBA
              Partner & Advisor; Movement Research & Consulting

              5 out of 5 stars A Milestone Beyond the Basics.......2001-11-06

              After reading many recent books on branding and enjoying them immensely, I encounted a milestone in Reinventing the Brand. Jean-Noel Kapferer is an original, penetrating, self-confident authority with international scope. He has sifted through boatloads of received wisdom and common knoweldge and corrected their deficiencies with speed and savvy. He is judicious and balanced in his explanations of how to create a truly superior brand for our times.

              The book consists of 31 essays, each one a gem of insight and experience. I often found myself comparing what he wrote to what I had read elsewhere--or experienced personally--and found him many steps ahead. Reinventing the Brand is a lot of FUN when you're able to follow these connections!

              You'll get more out of the book if you're beyond the basics. Kapferer doesn't spend much time explaining concepts that others have explored previously. But he is exquisitely direct and convincing when showing how to make better use of those good but imperfect ideas that tend to cloud your vision.

              Decision Making: Its Logic and Practice
              Average customer rating: Not rated
                Decision Making: Its Logic and Practice
                John D. Mullen
                Manufacturer: Rowman & Littlefield Publishers, Inc.
                ProductGroup: Book
                Binding: Paperback

                GeneralGeneral | Business & Investing | Subjects | Books
                Decision-Making & Problem SolvingDecision-Making & Problem Solving | Management & Leadership | Business & Investing | Subjects | Books
                GeneralGeneral | Urban Planning & Development | Nonfiction | Subjects | Books
                All TitlesAll Titles | Qualifying Textbooks - Fall 2007 | Stores | Books
                ASIN: 0742512746

                Book Description

                This text, written by a philosopher and a social psychologist, emphasizes concrete applications of decision research to problems of everyday living, as well as to business, social, and political issues. The text contains scores of interesting examples and problems for analysis, ranging from personal decisions about medical treatment to Truman's decision to use the atomic bomb.

                How to Sell Long-Term Care Insurance: Your Guide to Becoming a Top Producer in an Untapped Market
                Average customer rating: 1.5 out of 5 stars
                • A greedy writer and a thief
                • Wrong title and then there's even more that's very wrong!!
                • Short on Selling- Long on Long-Term Care
                How to Sell Long-Term Care Insurance: Your Guide to Becoming a Top Producer in an Untapped Market
                Jeff Sadler
                Manufacturer: Natl Underwriter Co
                ProductGroup: Book
                Binding: Paperback

                GeneralGeneral | Business & Investing | Subjects | Books
                HealthHealth | Insurance | Industries & Professions | Business & Investing | Subjects | Books
                LifeLife | Insurance | Industries & Professions | Business & Investing | Subjects | Books
                GeneralGeneral | Sales & Selling | Marketing & Sales | Business & Investing | Subjects | Books
                Similar Items:
                1. How to Sell Long Term Care Insurance to Mr. and Mrs. Jones; a Guide from Lead Card to Sale How to Sell Long Term Care Insurance to Mr. and Mrs. Jones; a Guide from Lead Card to Sale
                2. J.K. Lasser's Choosing the Right Long-Term Care Insurance J.K. Lasser's Choosing the Right Long-Term Care Insurance
                3. The Complete Idiot's Guide to Long-Term Care Planning The Complete Idiot's Guide to Long-Term Care Planning

                ASIN: 0872186024

                Customer Reviews:

                1 out of 5 stars A greedy writer and a thief.......2004-04-07

                This book sold only for retail price of $30 (paperback), not even a powerhouse such as amazon can give any discount whatsoever. the title is so misleading. This is about what long term care is not how to sell it.
                The writer used the desparation of this subject to steal money from all the agents who would like to find out more about LTCI.
                This is sad but true, this writer is a thief.

                1 out of 5 stars Wrong title and then there's even more that's very wrong!!.......2003-06-28

                The title of the book should have been "What is Long Term Care Insurance" ... which isn't much more than what you could get out of any free state book from your local department of insurance! Then, inside the book it offers a 'Power Sales Kit' for a mere $ and a copy of this book comes with it! Problem is, I already have this book, I bought it from Amazon. If you call up and attempt to get 'only' the sales kit (since you have already bought the book here) YOU CAN'T! You have to buy this book again and the sales kit which would leave me with two of these books of which as I mentioned, is not a sales book or a very poor one. I feel robbed by this guy and his publisher or his Nat'l Underwriter Company. Just pure greed I guess, doesn't he see this - I do! I didn't get what I wanted, then to get what I wanted - I have to buy more of what I originally didn't want. Sorry, not me. Why offer a sales kit with a different sales book when the title suggested it was in the first one? Why wasn't the sales kit offered here on Amazon. The answer is greed I guess. Probably the sales kit offers 'sales kit II' where if you buy part II for another $ you can then get it in english?!!

                2 out of 5 stars Short on Selling- Long on Long-Term Care.......2003-06-10

                As a basic primer on long-term care insurance this book is fine, although I much prefer The Complete Idiot's Guide to Long-Term Care Planning by Marilee Driscoll.
                As a book on how to sell LTC I did not find any value in the book at all.

                Books:

                1. Nobel Lectures in Economic Sciences, 1996-2000: Including Presentation Speeches and Laureates' Biographies
                2. Oil Information 1997: 1998 Edition (Oil Information)
                3. Plunkett's Infotech Industry Almanac 2001-2002: The Only Comprehensive Guide to InfoTech Companies and Trends (Plunkett's Infotech Industry Almanac)
                4. Pocket Europe in Figures: Facts and Figures About 48 Countries That Make Up Europe Today
                5. Qualitative Research For The Information Professional: A Practical Handbook
                6. Regional Economies As Knowledge Laboratories
                7. Search Smart and Get Ahead
                8. Smartstart Your Louisiana Business (Smartstart (Oasis Press))
                9. Stern's CyberSpace SourceFinder (HR & Business Management Internet Directory)
                10. The 100 Best Mutual Funds You Can Buy, 2001 (100 Best Mutual Funds You Can Buy)

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