Qualitative Research For The Information Professional: A Practical Handbook
Average customer rating: Not rated
    Qualitative Research For The Information Professional: A Practical Handbook
    G. E. Gorman , Peter Clayton , Sydney J. Shep , and Adela Clayton
    Manufacturer: Neal-Schuman Publishers
    ProductGroup: Book
    Binding: Hardcover

    GeneralGeneral | Business & Investing | Subjects | Books
    GeneralGeneral | Reference | Business & Investing | Subjects | Books
    ResearchResearch | Social Sciences | Nonfiction | Subjects | Books
    Library ManagementLibrary Management | Library & Information Science | Social Sciences | Nonfiction | Subjects | Books
    GeneralGeneral | Library & Information Science | Social Sciences | Nonfiction | Subjects | Books
    GeneralGeneral | Reference | Subjects | Books
    All TitlesAll Titles | Qualifying Textbooks - Fall 2007 | Stores | Books
    ASIN: 1856044726

    Product Description

    There is a long tradition of quantitative analysis in the information profession, but even the most seasoned professionals often find research design, execution, and evaluation intimidating. This companion volume to the authors' successful and highly-praised Qualitative Research for the Information Professional makes quantitative methods understandable and manageable. From research design to statistics, data evaluation to reporting, every phase of the process is covered. Additional chapters explore survey and experimental methodologies, the importance of relevant prior work, sample selection, adherence to method, and more. There is even guidance for studying data gathered from electronic resources. Each chapter includes focus questions, an introduction to the subject matter, clear explanations of complex issues, and relevant scenarios.
    Qualitative Research for the Information Professional: A Practical Handbook. 2nd ed. [A book review from: Library Collections, Acquisitions and Technical Services]
    Average customer rating: Not rated
      Qualitative Research for the Information Professional: A Practical Handbook. 2nd ed. [A book review from: Library Collections, Acquisitions and Technical Services]
      N. McDowell
      Manufacturer: Elsevier
      ProductGroup: Book
      Binding: Digital

      Online BooksOnline Books | Books & Reading | Literature & Fiction | Subjects | Books
      ASIN: B000RR6HWG

      Book Description

      This digital document is a journal article from Library Collections, Acquisitions and Technical Services, published by Elsevier in . The article is delivered in HTML format and is available in your Amazon.com Media Library immediately after purchase. You can view it with any web browser.

      Description:

      Learning and Change in the Adult Years: A Developmental Perspective (Jossey-Bass Higher and Adult Education)
      Average customer rating: 3 out of 5 stars
      • Sort of...
      Learning and Change in the Adult Years: A Developmental Perspective (Jossey-Bass Higher and Adult Education)
      Mark Tennant , and Philip Pogson
      Manufacturer: Jossey-Bass
      ProductGroup: Book
      Binding: Paperback

      EducationEducation | Reference | Business & Investing | Subjects | Books
      GeneralGeneral | Aging | Personal Health | Health, Mind & Body | Subjects | Books
      GeneralGeneral | Psychology & Counseling | Health, Mind & Body | Subjects | Books
      GeneralGeneral | Mental Health | Health, Mind & Body | Subjects | Books
      GeneralGeneral | Education | Nonfiction | Subjects | Books
      Adult & Continuing EducationAdult & Continuing Education | Education | Nonfiction | Subjects | Books
      GeneralGeneral | Education | Professional & Technical | Subjects | Books
      All TitlesAll Titles | Qualifying Textbooks - Fall 2007 | Stores | Books
      Business & InvestingBusiness & Investing | Qualifying Textbooks - Fall 2007 | Stores | Books
      NonfictionNonfiction | Qualifying Textbooks - Fall 2007 | Stores | Books
      ProfessionalProfessional | Qualifying Textbooks - Fall 2007 | Stores | Books
      Similar Items:
      1. Learning in Adulthood: A Comprehensive Guide (JOSSEY-BASS HIGHER & ADULT EDUCATION SERIES) Learning in Adulthood: A Comprehensive Guide (JOSSEY-BASS HIGHER & ADULT EDUCATION SERIES)
      2. Learning to Listen, Learning to Teach: The Power of Dialogue in Educating Adults Learning to Listen, Learning to Teach: The Power of Dialogue in Educating Adults
      3. The New Update on Adult Learning Theory: New Directions for Adult and Continuing Education (J-B ACE Single Issue) The New Update on Adult Learning Theory: New Directions for Adult and Continuing Education (J-B ACE Single Issue)
      4. Journey of Adulthood, The (6th Edition) Journey of Adulthood, The (6th Edition)
      5. The Adult Learner, Sixth Edition: The Definitive Classic in Adult Education and Human Resource Development The Adult Learner, Sixth Edition: The Definitive Classic in Adult Education and Human Resource Development

      ASIN: 0787964980

      Book Description

      Does the capacity to learn increase or decrease over time? How does the sense of self and identity change over the adult years? What are the educational implications of that change? And how can teachers acknowledge the experience their adult students bring to the classroom?
      In this book, Mark C. Tennant and Philip Pogson draw on the field of developmental psychology to provide new insights into the critical connections between experience and learning in all areas of adult education and training. Integrating findings from both adult developmental psychology and adult teaching and learning, the authors examine how experience generates developmental change. They look at how the relationship between self and others changes across the lifespan and, in turn, affects the teacher-learner relationship. And they describe the processes that promote separateness, indepAndence, interdepAndence, and autonomy in adult learners.Learning and Change in the Adult Years thoroughly explores the role of development in adult learning, the investment of 'self' in learning, and the link between social development and personal development to give teachers and trainers both the concepts and tools for promoting autonomy and self-direction in learners.

      MARK TENNANT is dean of faculty and professor of adult education in the Faculty of Education, University of Technology, Sydney. He has published numerous articles in international journals on the theme of lifespan development and learning. His book Psychology and Adult Learning won the 1990 Cyril Houle Award for outstanding literature in adult education.
      PHILIP POGSON is staff development manager at the University of Sydney, Australia. He has held a number of positions in education and training at both the university level and in vocational training for the long term disadvantaged unemployed.

      Customer Reviews:

      3 out of 5 stars Sort of..........2006-12-16

      Doesn't get quite critical enough. Required reading, for certain courses, but not the meat. I got tired of the equivocations. I'd skim it and resell it.

      Atencion al Cliente en Hosteleria
      Average customer rating: Not rated
        Atencion al Cliente en Hosteleria
        Kye-Sung Chon , and Raymond T. Sparrowe
        Manufacturer: Paraninfo
        ProductGroup: Book
        Binding: Paperback

        MotivationalMotivational | Management & Leadership | Business & Investing | Subjects | Books
        GeneralGeneral | Reference | Subjects | Books
        SpanishSpanish | Foreign Language Nonfiction | Nonfiction | Subjects | Books
        jp-unknown3jp-unknown3 | Specialty Stores | Books
        MotivacionalMotivacional | Gestión & Liderazgo | Negocios e inversiones | Libros en español | Formats | Books
        No-FicciónNo-Ficción | Libros en español | Formats | Books | Automotriz | Ciencias Sociales | Crimen y Criminales | Educación | Estudios de la Mujer | Feriados | Filosofía | Gobierno | Hechos Verídicos | Planeamiento Urbano y Desarrollo | Política | Sucesos de Actualidad | Transportación
        Dirección ComercialDirección Comercial | Profesional y Técnico | Libros en español | Formats | Books
        ASIN: 8428327572

        Project Planning & Scheduling Using Primavera Contractor, Ver. 4.1, for the Construction Industry
        Average customer rating: 4 out of 5 stars
        • Project Planning & Scheduling Using Primavera Contractor, Ver. 4.1, for the Construction Industry
        Project Planning & Scheduling Using Primavera Contractor, Ver. 4.1, for the Construction Industry
        Paul E. Harris
        Manufacturer: Eastwood Harris
        ProductGroup: Book
        Binding: Spiral-bound

        GeneralGeneral | Business & Investing | Subjects | Books
        GeneralGeneral | Project Management | Computers & Internet | Subjects | Books
        PMP ExamPMP Exam | Project Management | Computers & Internet | Subjects | Books
        SoftwareSoftware | Computers & Internet | Subjects | Books | Business | Databases | Directories | E-mail | General | Introductory Guides | Mathematical & Statistical | Natural Language Processing | Optical Character Recognition | Personal Finance | Spreadsheets | Voice Recognition | Word Processors & Editors
        Scheduling & E-mailScheduling & E-mail | Microsoft | Computers & Internet | Subjects | Books
        GeneralGeneral | Computers & Internet | Subjects | Books
        ManagementManagement | Construction | Civil | Engineering | Professional & Technical | Subjects | Books
        All TitlesAll Titles | Qualifying Textbooks - Fall 2007 | Stores | Books
        Business & InvestingBusiness & Investing | Qualifying Textbooks - Fall 2007 | Stores | Books
        Computers & InternetComputers & Internet | Qualifying Textbooks - Fall 2007 | Stores | Books
        ProfessionalProfessional | Qualifying Textbooks - Fall 2007 | Stores | Books
        Similar Items:
        1. Project Planning & Scheduling Using Primavera Version 4.1 for Engineering & Construction and Maintenance & Turnover Project Planning & Scheduling Using Primavera Version 4.1 for Engineering & Construction and Maintenance & Turnover
        2. Project Planning, Scheduling & Control, 4E Project Planning, Scheduling & Control, 4E

        ASIN: 1921059052
        Release Date: 2005-08-30

        Customer Reviews:

        4 out of 5 stars Project Planning & Scheduling Using Primavera Contractor, Ver. 4.1, for the Construction Industry.......2007-07-19

        This is a very good tutorial guide to the software. The book that comes with the software is very general and this is more project specific.
        Project Planning and Scheduling Using Primavera Contractor Version 4.1: For the Construction Industry
        Average customer rating: Not rated
          Project Planning and Scheduling Using Primavera Contractor Version 4.1: For the Construction Industry
          Paul E Harris
          Manufacturer: Eastwood Harris Pty Ltd.
          ProductGroup: Book
          Binding: Paperback

          ManagementManagement | Management & Leadership | Business & Investing | Subjects | Books
          Manager's Guides to ComputingManager's Guides to Computing | Business & Culture | Computers & Internet | Subjects | Books
          GeneralGeneral | Project Management | Computers & Internet | Subjects | Books
          PMP ExamPMP Exam | Project Management | Computers & Internet | Subjects | Books
          ASIN: 1921059044
          Release Date: 2005-08-19

          Product Description

          The book is packed with screen shots, constructive tips and is available in paperback and A4 spiral bound, which lies flat on the desk and is suitable as a training course handout and for learning the software. The book contains workshops with solutions at the end of each chapter for the reader to practice the skills taught in the chapter. This book is may be used for learning Primavera Contractor Cersion 4.1 software as either: - A self teach book, or - A user guide, or - A training manual for a two day training course.
          Project Scheduling for Construction Contractors (Advantage Contractor Business Success, Vol 3)
          Average customer rating: Not rated
            Project Scheduling for Construction Contractors (Advantage Contractor Business Success, Vol 3)
            Gene Fessenbecker
            Manufacturer: Construction Contracting Press
            ProductGroup: Book
            Binding: Paperback

            GeneralGeneral | Business & Investing | Subjects | Books
            Production & OperationsProduction & Operations | Management & Leadership | Business & Investing | Subjects | Books
            General & ReferenceGeneral & Reference | Technology | Science | Subjects | Books
            ManagementManagement | Construction | Civil | Engineering | Professional & Technical | Subjects | Books
            GeneralGeneral | Arts & Photography | Subjects | Books
            ASIN: 1888198176
            Contractor's Guide to Microsoft Project (Getting From Project Management to Profit Management)
            Average customer rating: Not rated
              Contractor's Guide to Microsoft Project (Getting From Project Management to Profit Management)
              Kurt A. Schmidtke
              Manufacturer: Integrin Publishing
              ProductGroup: Book
              Binding: Spiral-bound

              GeneralGeneral | Project Management | Computers & Internet | Subjects | Books
              PMP ExamPMP Exam | Project Management | Computers & Internet | Subjects | Books
              ProjectProject | Applications | Microsoft | Computers & Internet | Subjects | Books
              Scheduling & E-mailScheduling & E-mail | Microsoft | Computers & Internet | Subjects | Books
              GeneralGeneral | Software | Computers & Internet | Subjects | Books
              ManagementManagement | Construction | Civil | Engineering | Professional & Technical | Subjects | Books
              ASIN: 0979196604

              Product Description

              A concise yet complete step by step guide to Microsoft Project, including 17 practice files for hands-on learning. Written from the construction manager's perspective, this book will show you: - How to REALLY use Microsoft Project, to make your job easier instead of harder. - How to create a project plan in 24 hours or less. - How to stay on budget, and on time, every time. - How to quickly troubleshoot your project plan. - How to minimize your expenses and maximize your profits.

              Thinking About GIS: Geographic Information System Planning for Managers
              Average customer rating: 3.5 out of 5 stars
              • Software no-good
              • Discussions of how to plan and lunch a successful GIS system within a business environment
              • GIS for Managers, Not for Teckies
              • DO NOT ORDER THIS EDITION
              • exciting applications
              Thinking About GIS: Geographic Information System Planning for Managers
              Roger Tomlinson
              Manufacturer: Esri Press
              ProductGroup: Book
              Binding: Paperback

              GeneralGeneral | Computers & Internet | Subjects | Books
              GeneralGeneral | Travel | Subjects | Books
              Similar Items:
              1. Designing Geodatabases: Case Studies in GIS Data Modeling Designing Geodatabases: Case Studies in GIS Data Modeling
              2. Measuring Up: The Business Case for GIS Measuring Up: The Business Case for GIS
              3. A to Z GIS: An Illustrated Dictionary of Geographic Information Systems A to Z GIS: An Illustrated Dictionary of Geographic Information Systems
              4. Modeling Our World: The ESRI Guide to Geodatabase Design Modeling Our World: The ESRI Guide to Geodatabase Design
              5. The Rational Unified Process: An Introduction, Third Edition The Rational Unified Process: An Introduction, Third Edition

              ASIN: 1589481194

              Book Description

              Targeting those charged with launching or implementing a geographic information system for their organization, this book details a practical method for planning a GIS proven successful in public and private sector organizations.

              Customer Reviews:

              3 out of 5 stars Software no-good.......2007-03-11

              The software that comes with this book is too old to register and use. The graduate class I needed it for required the use of the software. If this product is used for college studies, buy it brand new from the bookstore.

              5 out of 5 stars Discussions of how to plan and lunch a successful GIS system within a business environment.......2005-12-03

              Roger Tomlinson's Thinking About GIS: Geographic Information System Planning For Managers has been revised and updated to provide practical details on how to implement a GIS system - and Tomlinson is known as the creator of GIS, so is in the perfect position to provide the methodology behind the practices. His background launching GIS systems around the world lends to discussions of how to plan and lunch a successful GIS system within a business environment.

              5 out of 5 stars GIS for Managers, Not for Teckies.......2005-10-13

              This book starts off saying 'If you're holding his book, perhaps it's because you've been charged with launching or implementing a geographic information system a GIS for your organization.' That single sentence pretty well sums up the intent, the intended audience, and the direction that this book takes.

              This is a new paperback edition that has been updated in response to customer input and with data updated to reflect happenings since the last edition. The bulk of the book hasn't changed that much, after all the basic concepts of what GIS can do for you and how to implement it haven't changed that much. To be sure the details of the available software have changed a bit, but the basic concepts have not.

              This is not a technical book on doing GIS, this is a book for managers that will tell him what can be expected from a GIS system and gives the manager enough information that he won't be snowed by the teckies implementing the system.

              1 out of 5 stars DO NOT ORDER THIS EDITION.......2005-08-12

              There is a revised, updated version of this text (that is less expensive) - and if you order this one, Amazon will ship it to you, charge you for it and not refund the sale. They claim that its not their fault that they'll ship you an outdated edition.

              Check the publication date and get the updated softcover edition!

              4 out of 5 stars exciting applications.......2005-04-08

              For a manager who might be considering a GIS implementation for the first time, this book can be useful. Tomlinson offers an overview of the main issues that you may have to deal with. These include designing the database and, very importantly, limiting the scope of the project. You should be careful not to attempt too much in a first GIS project. Rather, attention should be paid to devising explicitly the remit of the project, and what it will not attempt to do.

              The examples in the book can be very useful in helping you do the above. Treat them as case studies that illustrate the manifold ways to intensively use geographic information.

              The book also shows how GIS has invigorated geography. For decades, it was a relatively sleepy field. But the availability of massive amounts of geographic information and cheap computing has turned this field into an exciting place for the new century.

              Burgoyne Surrounded: A Classic Quilt Plus Six Variations
              Average customer rating: 5 out of 5 stars
              • Great Book
              • Classic quilt from the American Revolution
              Burgoyne Surrounded: A Classic Quilt Plus Six Variations
              Elizabeth Hamby Carlson
              Manufacturer: Martingale and Company
              ProductGroup: Book
              Binding: Paperback

              GeneralGeneral | Crafts & Hobbies | Home & Garden | Subjects | Books
              Quilts & QuiltingQuilts & Quilting | Crafts & Hobbies | Home & Garden | Subjects | Books
              Similar Items:
              1. Quick & Easy Quiltmaking: 26 Projects Featuring Speedy Cutting and Piecing Methods Quick & Easy Quiltmaking: 26 Projects Featuring Speedy Cutting and Piecing Methods
              2. Strips & Strings: 16 Sparkling Quilts (That Patchwork Place) Strips & Strings: 16 Sparkling Quilts (That Patchwork Place)
              3. Hidden Block Quilts: Discover New Blocks Inside Traditional Favorites; 13 Quilt Settings; Instructions for 55 Blocks Hidden Block Quilts: Discover New Blocks Inside Traditional Favorites; 13 Quilt Settings; Instructions for 55 Blocks
              4. Trip to Ireland: Quilts Combining Two Old Favorites Trip to Ireland: Quilts Combining Two Old Favorites
              5. Burgoyne Surrounded Quilt Burgoyne Surrounded Quilt

              ASIN: 1564775232

              Book Description

              Take a classic pattern on a new quiltmaking adventure! Six variations on the traditional Burgoyne Surrounded quilt design--each with its own special twist--are strip pieced for easy assembly.

              • Choose from a scrappy fat-quarter quilt, a Christmas quilt, and a Double Burgoyne variation

              • Combine this favorite with other classic blocks, such as Grandmother's Flower Garden and Pinwheels • Get guaranteed stress-free stitching with strip piecing

              Customer Reviews:

              5 out of 5 stars Great Book.......2006-03-24

              Elizabeth Hamby Carlson is so creative and talented. She takes this classic pattern, breaks it down and then explodes it! Great book for your reference library and inspiration.

              5 out of 5 stars Classic quilt from the American Revolution.......2005-09-01

              Burgoyne Surrounded is usually done in blue and white or red and white. This book shows the traditional style, a scrap variation (see cover), Christmas colors, and a few others styles. If you like this pattern (no half-square triangles!) this book is fabulous at explaining how to put it all together.

              Global Problems and the Culture of Capitalism: With Talking Points on Global Issues
              Average customer rating: Not rated
                Global Problems and the Culture of Capitalism: With Talking Points on Global Issues
                Richard Howard Robbins
                Manufacturer: Allyn & Bacon
                ProductGroup: Book
                Binding: Paperback

                Policy & Current EventsPolicy & Current Events | Popular Economics | Business & Investing | Subjects | Books
                Economic HistoryEconomic History | Economics | Business & Investing | Subjects | Books
                Free EnterpriseFree Enterprise | Economics | Business & Investing | Subjects | Books
                All TitlesAll Titles | Qualifying Textbooks - Fall 2007 | Stores | Books
                Business & InvestingBusiness & Investing | Qualifying Textbooks - Fall 2007 | Stores | Books
                ASIN: 0205415334

                Creating Corporate Reputations
                Average customer rating: 4 out of 5 stars
                • Good to read
                Creating Corporate Reputations
                Grahame Dowling
                Manufacturer: Oxford University Press, USA
                ProductGroup: Book
                Binding: Paperback

                Strategy & CompetitionStrategy & Competition | Management & Leadership | Business & Investing | Subjects | Books
                GeneralGeneral | Business & Investing | Subjects | Books
                AdvertisingAdvertising | Marketing & Sales | Business & Investing | Subjects | Books
                GeneralGeneral | Marketing | Marketing & Sales | Business & Investing | Subjects | Books
                Public RelationsPublic Relations | Marketing & Sales | Business & Investing | Subjects | Books
                All TitlesAll Titles | Qualifying Textbooks - Fall 2007 | Stores | Books
                Business & InvestingBusiness & Investing | Qualifying Textbooks - Fall 2007 | Stores | Books
                Similar Items:
                1. Reputation: Realizing Value from the Corporate Image Reputation: Realizing Value from the Corporate Image
                2. The 18 Immutable Laws of Corporate Reputation: Creating, Protecting, and Repairing Your Most Valuable Asset The 18 Immutable Laws of Corporate Reputation: Creating, Protecting, and Repairing Your Most Valuable Asset
                3. The Expressive Organization: Linking Identity, Reputation, and the Corporate Brand The Expressive Organization: Linking Identity, Reputation, and the Corporate Brand
                4. Revealing the Corporation: Perspectives on Identity, Image, Reputation, Corporate Branding, and Corporate Level Marketing Revealing the Corporation: Perspectives on Identity, Image, Reputation, Corporate Branding, and Corporate Level Marketing
                5. Fame and Fortune: How Successful Companies Build Winning Reputations Fame and Fortune: How Successful Companies Build Winning Reputations

                ASIN: 0199252203

                Book Description

                Recent research in business strategy suggests that corporate reputations are a valuable strategic asset for every company. Good reputations have been shown to help firms attain and sustain superior financial performance in their industry. This book outlines how high-status companies become corporate super brands, and it presents managers with a framework to proactively enhance their corporations' desired reputation. While many books concentrate on advertising or corporate identity as the primary tools for reputation enhancement, this book provides a more expansive and realistic picture of what it takes to build a corporate super brand. One of its key contributions is that it emphasizes the roles of customer value and organizational culture in the reputation-building process and exposes the limitations of corporate advertising, sponsorships, and minor corporate identity change. Drawing on more than fifteen years of academic research, executive seminars, and consulting experience, Grahame Dowling suggests ways to improve the corporate reputations that different groups of stakeholders hold of your company. He also describes how to avoid many of the traps that catch unwary managers who try to improve their company's desired reputation.

                Customer Reviews:

                4 out of 5 stars Good to read.......2001-09-18

                This book is full the latest case like in the IBM, Exxon, Johnsons and Johnsons with a lot of models!That's great.
                The 18 Immutable Laws of Corporate Reputation: Creating, Protecting, and Repairing Your Most Valuable Asset
                Average customer rating: 4.5 out of 5 stars
                • Good layout of a problem, but few solutions.
                • The Limits of Journalism
                • About time someone spoke about reputation!!!
                • Stategic Insight into Managing Corporate Reputation
                • A Textbook for Communications Professionals
                The 18 Immutable Laws of Corporate Reputation: Creating, Protecting, and Repairing Your Most Valuable Asset
                Ronald J. Alsop , and Ron Alsop
                Manufacturer: Free Press
                ProductGroup: Book
                Binding: Hardcover

                Company ProfilesCompany Profiles | Biography & History | Business & Investing | Subjects | Books
                GeneralGeneral | Business & Investing | Subjects | Books
                LeadershipLeadership | Management & Leadership | Business & Investing | Subjects | Books
                ManagementManagement | Management & Leadership | Business & Investing | Subjects | Books
                Running Meetings & PresentationsRunning Meetings & Presentations | Skills | Business & Investing | Subjects | Books
                Case StudiesCase Studies | Reference | Business & Investing | Subjects | Books
                SociologySociology | Social Sciences | Nonfiction | Subjects | Books | AIDS | Abuse | Adults | Aging | Children | Class | Communities | Culture | Death | General | History | Leisure | Marriage & Family | Medicine | Men | Occupational | Race Relations | Religion | Research & Measurement | Rural | Social Groups | Social Situations | Social Theory | Suburban | Urban | Women
                Similar Items:
                1. Fame and Fortune: How Successful Companies Build Winning Reputations Fame and Fortune: How Successful Companies Build Winning Reputations
                2. Reputation: Realizing Value from the Corporate Image Reputation: Realizing Value from the Corporate Image
                3. CEO Capital: A Guide to Building CEO Reputation and Company Success CEO Capital: A Guide to Building CEO Reputation and Company Success
                4. Creating Corporate Reputations Creating Corporate Reputations
                5. Reputation Management: The Key to Successful Public Relations and Corporate Communications Reputation Management: The Key to Successful Public Relations and Corporate Communications

                ASIN: 074323670X

                Book Description

                From Enron and WorldCom to the Catholic Church and Major League Baseball, reputation crises have never been more widespread. Now Ronald J. Alsop, a veteran Wall Street Journal authority on branding and reputation management, explains the dangers -- and gives organizations the eighteen crucial laws to follow in developing and protecting their reputations.

                Consider this example of a simple decision made by a low-ranking employee: When rescue workers at the site of the World Trade Center disaster sought bottled water from a nearby Starbucks outlet, they complained that an employee charged them for it. In a matter of hours, the Internet had picked up the story and Starbucks' carefully cultivated worldwide reputation was quickly besmirched.

                This is just one instance among many of how the business world, ever more global and competitive, has become increasingly difficult to navigate. Studies have demonstrated the powerful impact of reputation on profits and stock prices, and yet less than half of all companies have a formal system for measuring reputation. Clearly, companies in every industry -- from Dow Chemical to Disney to DaimlerChrystler -- have much more to learn.

                It is still the rare company that realizes the full value of its reputation: how corporate reputation can enhance business in good times, become a protective halo in turbulent times, and be destroyed in an instant by people at the lowest or highest levels of the corporate ladder. Mr. Alsop provides eighteen thoroughly documented lessons based on years of experience covering every aspect of corporate reputation, with a clear distillation of the complex principles at the heart of a reputation. He explains:

                • How to protect your reputation when the inevitable crisis hits

                • How to cope with the many hazards in cyberspace

                • How to create a reputation for vision and industry leadership

                • How to establish a culture of ethical behavior

                • How to measure and monitor your ever-changing public image

                • How to make employees your reputation champions

                • How to decide when it's time to change your name

                The result is a book that is important not only for business executives, consultants, and advertising, public relations, and marketing professionals but also for anyone eager to learn more about the companies they work for, buy from, and invest in.

                Customer Reviews:

                2 out of 5 stars Good layout of a problem, but few solutions........2005-02-11

                This book is worth reading just to get a sense of the way the American public views business today. The stories of businesses told in this book are one-sided and even irrational, but without a doubt, they reflect the way American business is seen by the public right now.

                The problem with the book is that it offers very few ideas on how a business can successfully navigate today's minefield of public perception. As a reader hoping to come away with ideas on how to nurture the public's perception of my business, I instead finished the book feeling that businesses are largely at the mercy of dumb luck and circumstance when it comes to perception. Further, the author admits that businesses are in a "damned if you do, damned if you don't" situation when attempting to let the public know about any acts of goodwill.

                This book is well-timed to take advantage of today's anti-business climate, but not of much help for those seeking to find their way through it.

                1 out of 5 stars The Limits of Journalism.......2004-08-06

                Ronald Alsop's book is pretty much the product of what one would expect from an author with a background as a newspaper journalist. The book reads like a collection of articles on the subject. Corporate reputation-building is, of course, a very important subject these days. So one would benefit from some original thinking and deep analysis on the subject. Not much of that here, however. You could get the level of treatment the book offers from a perusal of newspaper and magazine articles over the past couple of years.

                What's amazing is that none of Alsop's sources are disclosed. There is no bibliography, no footnotes disclosing where often highly specific results of corporate rankings and opinion polls should be backed up with authorities. What about the question of the reputation of an author, and his publisher, for solid research and scholarship?

                5 out of 5 stars About time someone spoke about reputation!!!.......2004-06-09

                Alsop is a senior reporter for the Wall Street Journal and I have read many of his stories over the years. I am glad that someone of his caliber has addressed the issue of corporate reputaion at a time when big business ranks about equal to politicians in public perception. Even the mafia is thought to be less sleazy!!

                Alsop starts with a basic, uncontestable premise: A corporation's reputation is one of its most valuable assets. This determines how much slack a cynical public will cut it when things start to go wrong. Other assets - such as those that show up on the balance sheet - are carefully measured, tracked and managed. Reputations are not. Not even by so-called excellently managed companies.

                Next Alsop lays out various 'laws' to help a company manage its reputation. The first two just talk about how important it is and how important it is to measure it. Then he becomes much more interesting as he starts laying out what a company should do build and maintain a sterling reputation.

                He stresses how important it is for a company to 'live' its values and ethics and why being defensive is actually offensive. These could be bromides. What gives them value are Alsop's anecdotes drawn from a lifetime of reporting on business. These well selected stories not only illustrate his points, they also show the reader how to implement his ideas in their own situation. And there are hundreds os such stories.

                For example, Alsop talks about how being socially responsible can be an important component of a sterling reputation. And he relates how Timberland does it with a range of initiatives from monitoring labor practices at its contractors' overseas factories to giving its employess the opportunity to do community service on company time. And he doesn't stop there. He tells what dozens of other companies do from Johnson & Johnson to Paul Newman's food company.

                These stories and examples are, by far, the best part of the book. This is where the value resides and it is not at all difficult to take each of these examples and suitably modify it to use in your situation.

                An excellent book. My one quibble is a philosophical one. I think Alsop is too easy on companies like Altria - the former Phillip Morris. Does having an exemplary ethics code with lots of employee input compensate for the fact that its core product kills when used as intended? You make up your mind on that one. Alsop shows how Altria does a lot of things right in terms of global cultural sensitivity but I would simply not have used such an example.

                4 out of 5 stars Stategic Insight into Managing Corporate Reputation.......2004-06-03

                "The 18 Immutable Laws of Corporate Reputation" (18 Laws) draws an up-to-date roadmap for (1)establishing a good corporate reputation, (2)maintaining that reputation and (3)repairing a damaged corporate reputation. Starting with the premise that a good reputation is a corporation's most priceless asset, writer Ronald Alsop presents mini case-studies of "lessons learned" from the crises faced by companies and organizations such as Johnson & Johnson, Merrill Lynch, Philip Morris (Altria), and the Roman Catholic Church to explore the benefits of a good reputation, the consequences of a bad reputation and ways to protect good reputations and fix bad ones.

                While sticking mostly to the main highways of stategy development and avoiding the gritty back roads of tactical decision making, 18 Laws provides important insights into key principles and strategies for building, maintaining, and fixing corporate reputations. Though it lacks turn-by-turn directions and employs clichés with surprising frequency, this well-researched, well-organized and clearly-written business book is a worthwhile addition to the personal, corporate or PR agency library. C-level executives and corporate communications professionals can benefit in perusing the 18 laws in preparation for the next inevitable corporate crisis or as a strategic reference manual for use as the crisis unfolds.

                5 out of 5 stars A Textbook for Communications Professionals.......2004-05-03

                I found this book highly readable, balanced and full of useful information. It should become a textbook for people in the communications field and for senior executives.

                The book is structured so well, with the best practices of companies clearly explained. The author is feisty in his assessment of reputation blunders and shortcomings, but he always turns them into instructive lessons.

                Mr. Alsop vividly illustrates each law with detailed examples. I especially enjoyed learning about companies' tactics for dealing with Internet rumors, Merrill Lynch's crisis-management strategies, and the inside story of Philip Morris's name change.

                There are also many rankings of companies with the best and worst reputations. And the author has written entertaining short pieces for some of the chapters about famous corporate apologies, the IBM Hall of Shame, and a corporate name change quiz.

                Given the state of corporate America's reputation, this book should have a long shelf life.
                Creating Corporate Reputations: Identity, Image, and Performance
                Average customer rating: Not rated
                  Creating Corporate Reputations: Identity, Image, and Performance
                  Grahame Dowling
                  Manufacturer: Oxford University Press, USA
                  ProductGroup: Book
                  Binding: Paperback
                  ASIN: B000OL0EEM
                  Creating Corporate Reputations: Identity, Image, and Performance
                  Average customer rating: Not rated
                    Creating Corporate Reputations: Identity, Image, and Performance
                    Grahame R. Dowling
                    Manufacturer: Oxford University Press(UK)
                    ProductGroup: Book
                    Binding: Paperback
                    ASIN: B000OL0GMM

                    Decision Aids for Selection Problems (Springer Series in Operations Research and Financial Engineering)
                    Average customer rating: Not rated
                      Decision Aids for Selection Problems (Springer Series in Operations Research and Financial Engineering)
                      David L. Olson
                      Manufacturer: Springer
                      ProductGroup: Book
                      Binding: Hardcover

                      GeneralGeneral | Business & Investing | Subjects | Books
                      Decision-Making & Problem SolvingDecision-Making & Problem Solving | Management & Leadership | Business & Investing | Subjects | Books
                      ManagementManagement | Management & Leadership | Business & Investing | Subjects | Books
                      Operations ResearchOperations Research | Management & Leadership | Business & Investing | Subjects | Books
                      GeneralGeneral | Marketing | Marketing & Sales | Business & Investing | Subjects | Books
                      GeneralGeneral | Industrial, Manufacturing & Operational Systems | Engineering | Professional & Technical | Subjects | Books
                      General & ReferenceGeneral & Reference | Technology | Science | Subjects | Books
                      Systems Analysis & DesignSystems Analysis & Design | Computer Science | Computers & Internet | Subjects | Books
                      IndustrialIndustrial | Engineering | New & Used Textbooks | Stores | Books
                      GeneralGeneral | Business & Finance | New & Used Textbooks | Stores | Books
                      MarketingMarketing | Business & Finance | New & Used Textbooks | Stores | Books
                      Quantitative BusinessQuantitative Business | Business & Finance | New & Used Textbooks | Stores | Books
                      All Amazon UpgradeAll Amazon Upgrade | Amazon Upgrade | Stores | Books
                      Business & InvestingBusiness & Investing | Amazon Upgrade | Stores | Books
                      Computers & InternetComputers & Internet | Amazon Upgrade | Stores | Books
                      EngineeringEngineering | Amazon Upgrade | Stores | Books
                      Professional & TechnicalProfessional & Technical | Amazon Upgrade | Stores | Books
                      ScienceScience | Amazon Upgrade | Stores | Books
                      All TitlesAll Titles | Qualifying Textbooks - Fall 2007 | Stores | Books
                      Business & InvestingBusiness & Investing | Qualifying Textbooks - Fall 2007 | Stores | Books
                      Computers & InternetComputers & Internet | Qualifying Textbooks - Fall 2007 | Stores | Books
                      ProfessionalProfessional | Qualifying Textbooks - Fall 2007 | Stores | Books
                      ScienceScience | Qualifying Textbooks - Fall 2007 | Stores | Books
                      ASIN: 0387945601

                      Book Description

                      One of the most important tasks faced by decision-makers in business and government is that of selection. Selection problems are challenging in that they require the balancing of multiple, often conflicting, criteria. In recent years, a number of interesting decision aids have become available to assist in such decisions. The aim of this book is to provide a comparative survey of many of the decision aids currently available. The first chapters present general ideas which underpin the methodologies used to design these aids. Subsequent chapters then focus on specific decision aids and demonstrate some of the software which implement these ideas. A final chapter provides a comparative analysis of their strengths and weaknesses.
                      Decision Aids for Selection Problems
                      Average customer rating: Not rated
                        Decision Aids for Selection Problems
                        David L Olson
                        Manufacturer: SPRINGER @ NY INC
                        ProductGroup: Book
                        Binding: Hardcover
                        ASIN: B000N79ZCY

                        The Red Book Kirchner's Insurance Directories Northern California 2004
                        Average customer rating: Not rated
                          The Red Book Kirchner's Insurance Directories Northern California 2004
                          National Underwriter Company
                          Manufacturer: Natl Underwriter Co
                          ProductGroup: Book
                          Binding: Paperback

                          GeneralGeneral | Business & Investing | Subjects | Books
                          CasualtyCasualty | Insurance | Industries & Professions | Business & Investing | Subjects | Books
                          GeneralGeneral | Insurance | Industries & Professions | Business & Investing | Subjects | Books
                          DirectoriesDirectories | Catalogs & Directories | Reference | Subjects | Books
                          ASIN: 087218594X

                          Books:

                          1. Regional Economies As Knowledge Laboratories
                          2. Search Smart and Get Ahead
                          3. Smartstart Your Louisiana Business (Smartstart (Oasis Press))
                          4. Stern's CyberSpace SourceFinder (HR & Business Management Internet Directory)
                          5. The 100 Best Mutual Funds You Can Buy, 2001 (100 Best Mutual Funds You Can Buy)
                          6. The 2000 San Francisco Bay Area Jobbank (San Francisco Bay Area Jobbank, 2000)
                          7. The Business Translator: Business Words, Phrases & Pronunciation Guides in Over 65 Languages
                          8. The Chicago Jobbank
                          9. The Choice Modelling Approach to Environmental Evaluation (New Horizons in Environmental Economics series)
                          10. The Complete Guide to Florida Foundations 2003 (Complete Guide to Florida Foundations)

                          Books Index

                          Books Home

                          Recommended Books

                          1. Making a New Deal: Industrial Workers in Chicago, 1919-1939
                          2. Journey Of Souls: Case Studies of Life Between Lives
                          3. Creative Cash Flow Reporting: Uncovering Sustainable Financial Performance
                          4. Kindred of the East
                          5. Ghosts of Spain: Travels Through Spain and Its Secret Past
                          6. Percutaneous Penetration Enhancers, Second Edition
                          7. History: Fiction or Science
                          8. 2000 Planning for Retirement Distributions: Tax, Financial, and Personal Aspects
                          9. Handbook of Regional and Urban Economics, Volume 4: Cities and Geography
                          10. This Earth of Mankind