Average customer rating:
- Highly Recommended!
- Interesting Guide to Shfting Paradigms
- And What Comes After the Information Age?
- Food for thought for global strategists.
- Good coverage of shifting technology for marketing experts
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The Shape of Things to Come: 7 Imperatives for Winning in the New World of Business
Richard W. Oliver
Manufacturer: Mcgraw-Hill
ProductGroup: Book
Binding: Hardcover
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ASIN: 0070482632 |
Book Description
A bold and prescriptive look at the future of business and the strategies needed to evolve along with it. The Industrial Age conquered space; the Information Age conquered time; now the Bio-Materials Age is conquering matter and revolutionizing commerce as we know it. Richard Oliver, noted consultant and award-winning professor, looks at what these changes mean and how your organization can align itself now. Covers seven tactics for success, profiles of seven 21st century companies, and seven products/technologies to leverage. A BusinessWeek Book.
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The Shape of Things to Come is a rallying cry for companies to rethink and revaluate previous business assumptions.
Customer Reviews:
Highly Recommended!.......2001-06-02
Author Richard W. Oliver argues that speed and customer responsiveness are keys to the new world of business. To stay alive, companies must flatten their corporate structures, do away with old roles, and embrace the technology that allows data mining and Internet-based purchasing. The author predicts that in the new century companies will sell directly to consumers, job descriptions will become more fluid, and smart cards and knowbots will become ubiquitous devices. This compelling, thoughtful book examines the trends shaping the global economy. While the book isn't always organized clearly, it illustrates its points through examples of real companies which have changed their practices. We [...] recommend this book to any owners, executives, and managers who are involved in planning long-term strategies.
Interesting Guide to Shfting Paradigms.......1999-11-27
Easy read, good overview of shifting global environment.
very interesting 'Post-Information Society' theory.
First 100 pages tidy but overly simplistic recap of what we all know (Part I and II). Part III very good reading, thought provoking, unique and vision altering concepts introduced (especially chapter 8 - The Post-Information Society).
And What Comes After the Information Age?.......1998-12-22
Richard Oliver held executive positions at Nortel and DuPont.
He is currently a professor of marketing at the Owen Graduate School of Management at Vanderbilt University and sits on the boards of six U.S. companies.
Daniel Bell's THE POST INDUSTRIAL SOCIETY heralded the end of the industrial era and outlined the structure of the information age. THE SHAPE OF THINGS TO COME heralds the end of the information age and outlines the structure of what Oliver calls the Bio-Materials Age.
Can it really be that the information age is just about to end? Oliver makes a convincing argument that it is already over.
The author structures the outlines of what needs to be done in the Bio-Materials Age and provides concrete examples of companies currently doing it: Southwestern Airlines, Oticon, W. I Gore & Associates, Chaparral Steel, Granite Rock Company, Bank of Montreal, and the U.S. Military. We love the range of the companies he selected!
As we on Boards of Directors help steer our companies out of the industrial era into the information age, it is vital to keep in mind that the information age itself will be a relatively short transition. "Keep Your Eyes on the Ball" is necessary but insufficient. We need to make sure that management is keeping its eyes on the direction of the ball.
You don't have to agree with every detail in his book. But you will probably acknowledge that the general direction of Richard Oliver's argument is both logical and unavoidable.
MARYANNE PEABODY & LAURENCE J. STYBEL are co-founders of Boston-based STYBEL PEABODY ASSOCIATES.
Food for thought for global strategists........1998-11-07
I put this book in my briefcase for reading on a recent overseas flight. I found it to be very interesting, especially where Professor Oliver describes how successful companies must operate in the 21st century. I am a strong advocate of quality customer service. I like his concept that huge national markets may disappear and be replaced by billions of individual customers whose needs must be fulfilled for a company to be successful. John R. Jagoe, Director, Export Institute.
Good coverage of shifting technology for marketing experts.......1998-10-29
The title of this book refers to the last 100 or so pages-- for the first hundred pages, the author describes his approach to describing technology and marketing up to the present. Then he gets into his "seven"-- seven strategic imperatives, seven 21st century companies, seven 21st century products and technologies. The text provides brief, big-picture coverage of how marketing and change management converge. Could be a big help to marketing-oriented global strategists,since the author has rich corporate and academic experience in his vita.
Book Description
"A comprehensive guide to the uses and possible abuses of the lecture method. Supported by copious research, Bligh offers a wealth of practical suggestions for making lectures more engaging and effective. Written in an accessible and helpful style, What's the Use of Lectures? should be required reading for all college teachers who use this method."
--Stephen Brookfield, Distinguished Professor, University of St. Thomas, St. Paul, Minnesota
"A rewarding read for anyone who lectures--experienced or not. I wish we had a book this engaging and this informative on every element of the teaching art."
--Michele Marincovich, assistant vice provost and director, Center for Teaching and Learning, Stanford University
"A source of great insight for people who teach.... Bligh has spent more time and energy than anyone else in coming to terms with a task that bothers many teachers and trainers.... His research is impeccable and his conclusions are immensely practical. The new edition will be much welcomed."
--Alex Main, founding coordinator of Academic Staff Development for the British Universities, Murdoch University, Australia
In this first American edition of a best-selling classic, Donald Bligh draws from decades of research and hands-on experience to help college and university teachers develop and use lectures effectively. What's the Use of Lectures? is an indispensable guide for anyone who aspires to be a skilled lecturer and teacher. It examines the nature of teaching and learning in a classroom lecture--describing how students learn, how much knowledge they retain, and how to enhance their attention and motivation. Bligh builds on this information to share strategies for creating organized, thoughtful, and effective lectures. Topics include taking notes, using handouts, practicing different formats and styles, obtaining feedback, overcoming difficulties, evaluating the lecture, and testing alternative methods when lecturing is not adequate. Also included are tables and diagrams to illustrate different approaches to lecturing.
Customer Reviews:
Still wonderful.......2006-08-24
Class collection of data and analysis regarding the (very limited) utility of lecturing for achieving educational objectives beyond information transfer. Do you want to change attitudes, or teach skills, or impart enthusiasm or curiosity? Don't lecture.
A goldmine for lecturers.......2003-12-06
BOOK REVIEW: What's the Use of Lectures? by Donald Bligh. San Francisco: Jossey-Bass, 2000.
The following review is from from "Teaching Concerns" by Dustin Kidd
First, some disappointing news for those of us who lecture: lectures are ineffective, as compared to other teaching methods, for teaching values, inspiring interest, developing personalities, or instilling behavioral skills. So why lecture? That's the central question in Donald Bligh's What's the Use of Lectures? The answer seems simple enough: "Use lectures to teach information. Do not rely on them to promote thought, change attitudes, or develop behavioral skills if you can help it" (20). The logical question to ask next is "How can a lecture best teach information?"
Bligh offers eight principles to follow for using lectures to teach information.
Make the lecture meaningful to the students. Lectures are easier to comprehend when they connect with students' everyday realities.
Use "whole learning" to teach understanding and "part learning" to teach specific information. In my course on American society and popular culture, I open each lecture by asking students to think sociologically about the topic at hand and to identify important sociological research questions ("whole learning"). I then move to "part learning" as I teach the specific findings of research that has been conducted in particular areas.
Organize the subject. Summaries, overviews, and concept maps (a technique you can learn more about at the TRC) can provide an overarching narrative for each lecture. The syllabus and the construction of exams, papers, and assignments provide a similar narrative for the entire semester. This level of organization aids student learning by connecting the specific components of the course together into a comprehensible whole.
Put new information to use swiftly. Quizzes, short papers, discussions, and assignments provide an opportunity for students to put new knowledge to work, thus improving their retention.
Use repetition within lectures. State the key points at the beginning and at the end. Repeat the definitions of concepts and important conclusions often.
Frequently provide feedback on learning. Students learn better when they know how to evaluate their own progress. Testing knowledge early and often improves student learning.
Keep students alert. (Poor posture indicates low student attention.) Mix up visual and auditory stimulation. Provide an element of novelty in each lecture. Interject your lecture with "change-ups" that will energize your students' attention spans (see "The `Change-Up': A Good Pitch to Have in Your Teaching Repertoire." http://trc.virginia.edu/tc/1997/ChangeUp.htm)
Connect new concepts to previous lectures. By drawing on previous knowledge to teach new information, you reinforce the earlier concept while making the new information easier to learn.
What's the Use of Lectures? supports these claims with a wide array of research from the classroom. The book also provides extensive suggestions for addressing these areas in very specific ways-from methods for teaching note-taking to your students, to tips on effective use of handouts. Whatever your academic field, this book is a gold mine of resources for achieving our goal as lecturers to teach knowledge and understanding
Definitive Pedagogical Guide to Lecturing.......2000-07-31
When this book was first published in 1971, the first edition sold out in ten weeks. Long regarded as a classic on the topic of lecturing, this book is an indispensable manual for anyone who aspires to be a skilled lecturer and teacher. It examines the nature of teaching and learning in a classroom lecture-describing how students learn, how much knowledge they retain, and how to enhance their attention and motivation.
Bligh offers a wealth of practical suggestions for making lectures more engaging and effective. Topics include taking notes, using handouts, practising different formats and styles, obtaining feedback, overcoming difficulties, evaluating the lecture, and testing alternative methods when lecturing is not adequate.
Written in an accessible and helpful style, this very readable book is a source of great insight for people who lecture-experienced or not. Teachers at every level will find straightforward and detailed practical advice to help improve their lectures. However, the author reminds us that, like musical composition and performance, lecturing is an art. Skill is acquired by practice rather than by reading books. Yet just as the budding composer may wish to study forms of composition known to have been successful, but later disregard them, so new lecturers may wish it worthwhile to consider the findings of research into lecturing before developing their own style.
Donald A. Bligh was a pioneer in university staff development when he joined London University's Teaching Methods Unit in 1970. He was the first professor and director of continuing education at the University of Dundee (1985-1989) and is now honorary research fellow in computer science at Exeter University.
Product Description
A Series of Lectures Organized by the Tri-City Chaper, American Society for Metals. Editor was engineer at John Deere
Average customer rating:
- Comments on Lessons from the Author
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Lessons from the E-Front : 50 Top Business Leaders Reveal Their Hard-Won Wisdom About Building a Successful High-Tech Enterprise
Matthew W. Ragas
Manufacturer: Prima Lifestyles
ProductGroup: Book
Binding: Hardcover
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ASIN: 0761529314
Release Date: 2001-06-12 |
Book Description
Every business analyst, academic, and critic has a theory for why a company succeeds or fails. But the most important lessons and the best battle stories come from the entrepreneurs themselves—the leaders on the frontline who fight day-in and day-out to make their companies flourish while others crumble to dust.
In
Lessons from the E-Front, successful entrepreneur and business commentator Matthew W. Ragas interviews 50 of today's top business leaders from leading high-tech companies and uncovers their hard-won wisdom. With over 1,000 years of combined business experience, these warriors tell you how they survived the technological maelstrom, weathered defeats in the marketplace, and thrived on their victories. Forget the New Economy. Ignore the hype, spin, and bull. The invaluable lessons and priceless wisdom in this book reveal the gritty strategies necessary to build a sound enterprise.
Each engrossing chapter illuminates a specific issue every company and entrepreneur must consider. Through the needle-sharp questions, candid answers, and poignant commentary, you'll discover how to:
• Develop a killer new product or service
• Create a bulletproof brand image
• Master the art of targeted marketing
• Understand where the marketplace is headed
• And much, much more
If you want to learn what the Internet shakeout really means and how your business can benefit from it, this book is for you.
Customer Reviews:
Comments on Lessons from the Author.......2001-06-30
The Internet is in my blood. Always has been, always will be. I love it. Couldn't live with out. I know that you probably feel the same way or soon will.
Throughout the past five years, I've witnessed first hand the tremendous highs and accompanying lows that the Net has brought -and it's been a hyper-speed e-biz education unlike no other!
While the collapse of NASDAQ last year destroyed many startups and crushed many dreams, I can't imagine the future being any brighter. The future is now. The opportunities to change the world are still out there.
Remember. The fear of failure cripples the very legs of success.
In Lessons to the eFront, I tracked down and personally interviewed 50 of the tech industry's most succesful entrerepreneurs. Now, for the first time ever, they share their own secrets, tips and advice for thriving in a digital world.
This is battle tested wisdom from the tech sector that you aren't going to be able to find anywhere else. I also share my own insights and thoughts on important company building topics throughout the book. All with clear actionable steps - not ivory tower thinking.
To learn even more about Lessons From the E-Front, don't forget to check out the book's [website]...
... I'm always looking to kick around new ideas and ...
Book Description
Value-Focused Supply Management covers supply and inventory management from a process improvement perspective within the context of Total Quality Management (TQM), supplier management, and the Just-In-Time (JIT) philosophy. It shows how to: enhance your company's competitiveness in an environment of shrinking life cycles, increased competition, and rigorous quality specifications; overcome the challenges posed by the push for zero-defect quality, cost reduction, reduced lead time, and environmentally sound manufacturing.
Book Description
Everyday financial professionals are required to make important decisions regarding how best to execute an investment decision. The process entails estimating transaction costs, forecasting market impact and risk, evaluating alternative strategies, developing optimal trading strategies, choosing agency transaction or principal bid, and selecting the most suitable broker-dealer. Investors know all too well that trading too aggressively will cause too high market impact cost, but trading too passively will expose the fund to more risk, which may result in even higher costs. Investors need to find an appropriate balance between cost and risk, given the goals and objectives of the fund. Improper implementation will effectively erode much of the value added during the investment process and may ultimately cause investors to lose profits and funds to lose investors.
How can you maximize value instead? The answer lies in the proactive management of transaction costs and selection of trading strategy, the process to which this book is dedicated. Optimal Trading Strategies presents well-developed methodologies for managing and reducing costs throughout all stages of the investment cycle. You will find:
· Quantitative techniques for estimating, analyzing, and managing transaction costs
· A framework for forecasting market impact and risk
· Methodologies to develop optimal trading strategies
· A process to achieve best execution
· Metrics for measuring costs and evaluating performance
Consider this: Two money managers invest in and hold identical portfolios but one manager consistently outperforms the other by as much as 50 to100 basis points per quarter. The more successful manager is inevitably the one who better manages trading costs. In a highly competitive environment where every basis point counts, it is critical to seize every foreseeable advantage for your investors. By using the framework and techniques presented in this book, you will better position yourself to achieve higher portfolio returns.
Customer Reviews:
Excellent introductory text.......2007-10-22
Well written simple book from an authority on the subject. THE book to get initiated into algorithmic trading and pre-and post-trade analytics. Well-priced for its features.
NOTHING about trading strategies.......2007-03-08
This book has absolutely NOTHING to do with trading strategies as most people understand the term. This is purely a book about transaction costs in the world of equity. There's something about a 7-part cost component breakdown and then the book just discusses each part in some detail. There are tons of typos and absolutely nothing about how you can make money through trading. If anything, you might learn a thing or two about "implicit" trading costs but this knowledge will NOT help you become a trader.
This book is equally important to sell-side portfolio trading desk and buy-side traders........2005-12-20
Transaction cost modeling, along with good alpha models and risk models, is essential for fund performance. This book provides a structured framework to analyze and model transaction costs. The authors also discussed various trading strategies (blind bid and VWAP). It's well written but there are a lot of typos. More importantly, most techniques discussed in this book is more suitable for large-cap liquid stocks. We still need to work hard to find a empirically justified and theoretically sound modeling approach for small-cap and less liquid names.
Transaction cost Minimization.......2005-09-20
This book is for large players who have to balance liquidating their position too fast and moving the market, and liquidating slower and having the market move against them.
Not for players who want to optimize the risk of their portfolios by asset/risk allocation Or who want to optimize the parameters of their technical systems. Certainly irrelevant to small traders who can execute their trades in a market order without moving the market. A well writen book, with a misleading title.
Well-written but be warned.......2005-05-07
The book is well-written and its nice structure and intuitive approach very attractive. However, it will lead you down the wrong path.
As folks in the quantitative portfolio management world have discovered that if the information coefficients are low, the variability in the results is too large for practical use. The three key ingredients necessary for the book's approach to work: market-impact estimates, volatility forecasts and covariance estimates for the trade list all have high standard-errors.
Volume variability and decay of temporary market-impact are very important and not adequately discussed.
I have seen a number of trading desks put a whole infrastructure based on this approach. The sad part is the managers never understood the weaknesses of this approach. The results are very mediocre and in some-ways even worse than what the same desks would achieve before. And they continue to plod along trying to apply everything they learned while doing statistical arbitrage to this problem. Three basic problems: Law of large numbers is rarely available, you have to complete the trade most times and you do not get to choose the stocks you trade.
Also traditional statistical arbitrage techniques are not a source of alpha anymore. Theses inefficiencies are well understood and have been exploited mostly. (I know some folks are going to point to Renaissance etc. but from what I know their alpha persists because of very different reasons)
A better way is to combine statistics/econometrics and expert-systems. The results are much better.
Book Description
With today’s wide selection of papers, there’s nothing you can’t create--even jewelry, like the gorgeous pendants, necklaces, and earrings in this remarkable collection. Mulberry paper, scrapbook paper, tissue paper, handmade paper, paper flowers: these very easy, very achievable projects use every type. The 40 pieces are divided into Zen inspiration, featuring works of stunning simplicity; Nature Inspiration, including a Golden Leaves Necklace and Earrings; Fabulously Feminine, with sweet touches such as foam board hearts and silk ribbons; and For the Girls, designed for pre-teens and teens. And on nearly every spread, there’s a special boxed “Paper Perfected” tip for successfully mastering such details as getting a smooth finish, using ultra-thick embossing powder, and painting on tissue paper.
Customer Reviews:
Ideal for children or may be not.......2007-07-28
I was very disappointed in this book. It was so juvenile and lacked any sense of style or artistry. For example,and I could have chosen any of the projects, dipping paper flowers in epoxy glue, sprinkling them with glitter and then gluing them on a bit of ribbon does not produce a piece of jewelry fit to wear.
The photography is equally as bad. The epoxy covered blobs, for example, were displayed in a bird bath filled with lavender. The instructions said, "Stitch necklace closure on to ribbon." but the closure part of the photograph was totally out of focus so anyone, not knowing what kind to use, could not refer to the photograph. Perhaps I should feel sorry for the photographer who failed miserably trying to make ugly jewelry look better.
Or may be I could use the luggage tag, stamped with a bit of music, upside-down, and put on a bit of knotted thread as an example. Would you wear it? The adjoining photograph showed several tags hanging in the distance in front of a window looking very bedraggled.
Usually Sterling Publishing produce good books but they totally missed the mark with this one. I can't believe their art editor let this one fall through the cracks. I thought it might be better suited for children, Brownies for instance, but on second thoughts, I think our children deserve something better.
Paper Jewelry Treasures from a Team of Experts.......2006-09-19
I am an old hand at crafting jewelry, but I don't know anything at all about creating jewelry with paper. When I saw this book, the cover was so appealing to my sensibilities (it is really pretty!), I decided I would order it and see if I could learn a new style of making jewelry.
It turns out that the three authors have been in the crafting business since they were little girls. They are sisters, and the daughters of famous "crafting legend Aleene Jackson", I found out when I read the frontispiece.
It seemed a little strange to me, at first, to enter their world of jewelry, as it is only slightly familiar to me. The design principles remain the same, and there is some wiring and beading, but there is also a lot of glueing. I do not glue! Or, I didn't before. Now I need to learn! There is also embossing, use of craft knives, and materials I never use, like foam board and tissue paper. But it is worth it; their pieces are perfectly beautiful and very imaginative. It is not too difficult to picture myself making the serene looking "Metal Washer Necklace", which starts with a metal washer and glued paper (instructions found in the Zen Section), and working my way up to the "Forget-Me-Not Necklace"(in the Fabulously Feminine chapter) which uses a charming vintage postcard of a bird to cover a tiny, functional book you wear strung around your neck.
I found this book a terrific source of creative ideas and I love the fact that I got turned on my head, as a designer who specializes in wire jewelry. This is an exceptionally beautiful book, by the way. The photographs are exquisite. I recommend HANDMADE PAPER JEWELRY if you are even slightly interested in something different from the norm, or, alternatively, if you are familiar with paper crafted jewelry and you want an excellent addition to your collection of books on the subject.
Book Description
Economic historians have established a new orthodoxy attributing the onset and severity of the Great Depression to the flawed workings of the international gold standard. This interpretation returns French gold policy to centre stage in understanding the origins of the Depression, its rapid spread, its severity and its duration. The Gold Standard Illusion exploits new archival resources to test how well this gold standard interpretation of the Great Depression is sustained by historical records in France, the country most often criticized for hoarding gold and failure to play by the rules of the gold standard game. The study follows four lines of inquiry, providing a history of French gold policy in its national and international contexts from 1914 to 1939, an analysis of the evolution of the Bank of France during this period and the degree to which gold standard belief retarded the adoption of modern central banking practice, a re-examination of interwar central bank cooperation in the period and its role in the breakdown of the gold standard, and a study of how gold standard rhetoric fostered misperceptions of financial and monetary problems. The French case was exceptional, marked by absolute and tenacious faith in the gold standard, by the import and accumulation of a vast hoard of gold desperately needed as reserves to prevent monetary contraction abroad, and by adamant claims for the need to return to gold after most countries had left the gold standard, which had become, in the words of John Maynard Keynes, 'a curse laid upon the economic life of the world'. The Gold Standard Illusion explains French gold standard belief and policy, the impact of French policy at home and abroad, and reassesses the gold standard interpretation of the Great Depression in the light of French experience.
Customer Reviews:
Some of the Best Writing on Relationship Marketing.......1999-07-30
The articles in Relationship Marketing for Competitive Advantage are wide-ranging, covering manufacturing and services, business and consumer database marketing, and retail. They represent some of the best writing on the subject by experts from around the world.
Edited by academics from the Cranfield School of Management, these articles are supplemented with summaries and commentaries, highlighting a broad scope of issues such as customer retention, employee satisfaction, supplier relations and the management of service quality. These issues are brought together to provide an integrated approach to the development of a relationship marketing strategy. They have been designed to reinforce themes first developed in Relationship Marketing by Christopher, Payne and Ballantyne (Butterworth-Heinemann, Oxford).
Average customer rating:
- Distillation of the Best Writings on Relationship Marketing
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Relationship Marketing: Winning and Keeping Customers (CIM Professional Development)
Adrian Payne ,
Martin Christopher ,
Helen Peck , and
Moira Clark
Manufacturer: Butterworth-Heinemann
ProductGroup: Book
Binding: Paperback
Strategy & Competition
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All Titles
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ASIN: 0750640170 |
Book Description
The newly emerging area of relationship marketing has become a major focal point for leading-edge practitioners in their search for sustainable competitive advantage. This book, which complements the best-selling title Relationship Marketing, presents a selection of some of the best writing on the subject by experts from around the world. The editors have supplemented these articles with linking summaries and commentaries which together highlight the breadth of this important topic.
Issues such as:
*customer retention
*employee satisfaction
*supplier relations
*management of service quality
are all brought together to provide an integrated approach to the development of a relationship marketing strategy.
Complements the best-selling title Relationship Marketing
Presents a selection of some of the best writing on the subject by experts from around the world
Customer Reviews:
Distillation of the Best Writings on Relationship Marketing.......1999-09-09
The 21 articles in Relationship Marketing for Competitive Advantage are wide-ranging, covering manufacturing and services, business and consumer database marketing, and retail. All in all, they represent some of the best writing on relationship marketing including seminal works by marketing experts from around the world such as Theodore Levitt, Leonard Berry, David Maister and Christian Grönroos.
The fundamental principle upon which relationship marketing is founded is that the greater the level of customer satisfaction with the relationship with the supplier-not just the product or service-then the greater the likelihood that the customer will stay with the supplier. Retaining customers is important, as there is strong evidence to suggest that customer retention is directly related to profitability. It appears that the longer the customer stays with a supplier, the higher the likelihood that they will place a greater amount of business with the supplier, even to the extent of single sourcing. Further, there is a likelihood that these retained customers will cost less to service and that they will be less likely to be motivated solely by price.
At the heart of relationship marketing is the integration, company-wide, of hitherto separate customer service and total quality initiatives with the mainstream of marketing strategy. Conventionally, customer service and quality have been managed separately from marketing. In the relationship marketing paradigm, they are intertwined and managed as one. The rationale behind this is that it is upon service and quality that relationships are built.
Edited by academics from the Cranfield School of Management, the articles in this book are supplemented with summaries and commentaries, highlighting a broad scope of issues such as customer retention, employee satisfaction, supplier relations and the management of service quality. These issues are brought together to provide an integrated approach to the development of a relationship marketing strategy. This book of linked readings has been designed to reinforce themes first developed in Relationship Marketing by Christopher, Payne and Ballantyne (Butterworth-Heinemann, Oxford, 1991) and provides a solid basis for the further development of relationship marketing as a discipline and as a practical orientation.
Book Description
This scientific, sophisticated, yet readable book approaches the subject of consumer behavior by using a rigorous scientific orientation, and presenting material in three overlapping sections: basic concepts, persuasion, and managerial decision making. It discusses the principles and scientific investigation of consumer behavior and demonstrates how companies and organizations use them strategically every day.
Chapter topics include consumer attention and comprehension; consumer memory, judgment, and choice; the message-learning approach to persuasion; affective and motivational approaches to persuasion; self-persuasion and social influence principles; online consumer behavior; new product development; product management; and strategies for improving managerial decision making.
For individuals concerned with the attitudes and activities of today's buyer in the marketplace.
Customer Reviews:
Best CB book on the market.......2002-04-02
Kardes' book is by far the best consumer behavior book on the market. Business success is ultimately determined by the decisions of consumers. Accordingly, it is essential for managers to be well grounded in the principles of consumer behavior and decision making. No other book comes close at providing readers with knowledge of CB that can be easily and immediately applied to improve business function. It should be required reading for all MBA students.
Book Description
This digital document is an article from SAM Advanced Management Journal, published by Society for the Advancement of Management on June 22, 2004. The length of the article is 4395 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.
Citation Details
Title: The international consumer market segmentation managerial decision-making process.
Author: Stephen H. Craft
Publication:
SAM Advanced Management Journal (Refereed)
Date: June 22, 2004
Publisher: Society for the Advancement of Management
Volume: 69
Issue: 3
Page: 40(7)
Distributed by Thomson Gale
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Books Index
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