Weiss Rating's Guide to Bond and Money Market Mutual Funds: Fall 2001 (Weiss Ratings' Guide to Bond and Money Market Mutual Funds)
Average customer rating: Not rated
    Weiss Rating's Guide to Bond and Money Market Mutual Funds: Fall 2001 (Weiss Ratings' Guide to Bond and Money Market Mutual Funds)

    Manufacturer: Weiss Ratings Inc
    ProductGroup: Book
    Binding: Paperback

    GeneralGeneral | Business & Investing | Subjects | Books
    GeneralGeneral | Investing | Business & Investing | Subjects | Books
    GeneralGeneral | Reference | Business & Investing | Subjects | Books
    GeneralGeneral | Reference | Subjects | Books
    ASIN: 1587730251

    High School Geometry Tutor (High School Tutors)
    Average customer rating: 2.5 out of 5 stars
    • My son likes this book
    • GEOMETERY TUTOR NIGHTMARE
    • helpful and inexpensive
    • Horrible layout
    High School Geometry Tutor (High School Tutors)
    The Staff of REA
    Manufacturer: Research & Education Association
    ProductGroup: Book
    Binding: Paperback

    EducationEducation | Reference | Business & Investing | Subjects | Books
    MathMath | Science, Nature & How It Works | Children's Books | Subjects | Books | Advanced | Algebra | Arithmetic | Fiction | Fractions | General | Geometry
    GeneralGeneral | Education | Reference | Subjects | Books
    GeneralGeneral | Test Prep Central | Reference | Subjects | Books
    Study GuidesStudy Guides | Reference | Subjects | Books
    GeneralGeneral | Mathematics | Science | Subjects | Books
    General GeometryGeneral Geometry | Geometry & Topology | Mathematics | Science | Subjects | Books
    General GeometryGeneral Geometry | Geometry & Topology | Mathematics | Professional Science | Professional & Technical | Subjects | Books
    Similar Items:
    1. Geometry for Dummies Geometry for Dummies
    2. High School Algebra Tutor (REA) (High School Tutors) High School Algebra Tutor (REA) (High School Tutors)
    3. Geometry the Easy Way (Easy Way Series) Geometry the Easy Way (Easy Way Series)
    4. High School Biology Tutor (High School Tutors) High School Biology Tutor (High School Tutors)
    5. High School Chemistry Tutor (High School Tutors) High School Chemistry Tutor (High School Tutors)

    ASIN: 0878915656

    Book Description

    Specifically designed to meet the needs of high school students, REA’s High School Geometry Tutor presents hundreds of solved problems with step-by-step and detailed solutions. Almost any imaginable problem that might be assigned for homework or given on an exam is covered. Covers topics in plane and solid (space) geometry. Also included are pictorial diagrams with thorough explanations on solving problems in congruence, parallelism, inequalities, similarities, triangles, circles, polygons, constructions, and coordinate/analytic geometry. Fully indexed for locating specific problems rapidly.

    Customer Reviews:

    4 out of 5 stars My son likes this book.......2006-08-17

    After taking Algebra and buying a title on it from the same author my son really wanted this book to help him with Geometry.
    The teacher who helped him in Algebra really liked these books and recommended them as well.

    1 out of 5 stars GEOMETERY TUTOR NIGHTMARE.......2005-07-29

    If you want to learn more about high school geometry, do not buy this book. It has a bad layout and will definitely confuse you more than helping you understand geometry. This book is a nightmare which will intimidate you from even looking at geometry again. The rating on this book is really a "0" but I had to put a "1 star" because it did not go lower than this rating. Please do not waste your time buying this book.

    4 out of 5 stars helpful and inexpensive.......2005-04-18

    Compact, inexpensive and easy to use - this book
    has it all and it's been field tested successfully
    on a number of occasions. It covers everything in
    two dimensions and even has a chapter on solid geometry.
    The format is particularly attractive making it possible
    to open the book to any page and dive right in. The
    statement of each problem is highlighted and every section
    clearly labeled which makes navigating the book trouble free.
    In addition, the authors often give two proofs for a problem -
    the first an informal presentation giving the motivation and
    plan of attack - to be followed by the formal two column proof.
    A student can read most of this alone and could read it cover
    to cover with the help of any competent tutor.

    1 out of 5 stars Horrible layout.......2005-03-16

    I am a teacher and private tutor, and I bought this book (and The Algebra Tutor) for reference during my tutoring sessions. Both of the books contained a lot of general information, but were extremely difficult to navigate through. The problems and answers were not worded in an easily understandable manner, and the layout of the "chapters," problems, and even index were confusing. Your school textbook is easier to understand! It looks like someone typed the entire book on an old typewriter. Both of my books will be donated to my school library, as I have found no help in them. Please buy something else!
    High School Trigonometry Tutor (High School Tutors)
    Average customer rating: Not rated
      High School Trigonometry Tutor (High School Tutors)
      The Staff of REA
      Manufacturer: Research & Education Association
      ProductGroup: Book
      Binding: Paperback

      MathMath | Science, Nature & How It Works | Children's Books | Subjects | Books | Advanced | Algebra | Arithmetic | Fiction | Fractions | General | Geometry
      GeneralGeneral | Education | Reference | Subjects | Books
      GeneralGeneral | Test Prep Central | Reference | Subjects | Books
      Study GuidesStudy Guides | Reference | Subjects | Books
      GeneralGeneral | Science | Subjects | Books
      GeneralGeneral | Mathematics | Science | Subjects | Books
      General GeometryGeneral Geometry | Geometry & Topology | Mathematics | Science | Subjects | Books
      TrigonometryTrigonometry | Mathematics | Science | Subjects | Books
      General GeometryGeneral Geometry | Geometry & Topology | Mathematics | Professional Science | Professional & Technical | Subjects | Books
      TrigonometryTrigonometry | Mathematics | Professional Science | Professional & Technical | Subjects | Books
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      2. High School Algebra Tutor (REA) (High School Tutors) High School Algebra Tutor (REA) (High School Tutors)
      3. High School Chemistry Tutor (High School Tutors) High School Chemistry Tutor (High School Tutors)
      4. High School Geometry Tutor (High School Tutors) High School Geometry Tutor (High School Tutors)
      5. The High School Physics Tutor, Second Edition The High School Physics Tutor, Second Edition

      ASIN: 0878915664

      Book Description

      Covers all areas of mathematics found in high-school- level trigonometry. Topics include basic mathematics, trigonometric relations and functions, vectors, powers and roots, functions and linear relationships, quadratic equations, logarithms, and sequences.
      THE HIGH SCHOOL GEOMETRY TUTOR - SECOND EDITION
      Average customer rating: Not rated
        THE HIGH SCHOOL GEOMETRY TUTOR - SECOND EDITION

        Manufacturer: Reseh & Ed. Association
        ProductGroup: Book
        Binding: Paperback
        ASIN: B000GQTKOK

        Attitools (21 Ways of Looking at Things) for Personal Growth for Darn Near Anyone Who Breathes
        Average customer rating: Not rated
          Attitools (21 Ways of Looking at Things) for Personal Growth for Darn Near Anyone Who Breathes
          Ric Asselstine
          Manufacturer: Ric Asselstine & Associates
          ProductGroup: Book
          Binding: Paperback

          GuidesGuides | Job Hunting & Careers | Business & Investing | Subjects | Books
          MotivationalMotivational | Management & Leadership | Business & Investing | Subjects | Books
          GeneralGeneral | Self-Help | Health, Mind & Body | Subjects | Books
          MotivationalMotivational | Self-Help | Health, Mind & Body | Subjects | Books
          Personal TransformationPersonal Transformation | Self-Help | Health, Mind & Body | Subjects | Books
          ASIN: 0968574009

          Book Description

          ATTITOOLS IS A personal toolkit for energized living. A paperback page-turner, Attitools is personal growth and life navigation guide that teaches while it entertains. A rich read that could benefit "darn near anyone who breathes", it walks the reader through Counselor's 21 Attitools. Folks have been known to read Attitools in one sitting - confessing that they were unable to get to sleep until they finished the book. ATTITOOLS ARE Filters through which we can view life's events. They help us see things more clearly, differently - even see things in ways we might never have seen them before. ATTITOOLS HELP US * realize our potential

          * energize and flow * fulfil our dreams

          * discover what's possible * manage and cope

          * learn and prosper * increase probabilities

          * chart a course * get the most out of life * with patience * optimize, fix and improve * accelerate our progress * close the gap between our "is" and our "could be" WHAT OTHERS ARE SAYING "Attitools is a book of exceptional value that I highly recommend to anyone determined to improve the way they work and live." Robin S. Sharma, author of the international bestseller, "The Monk Who Sold His Ferrari"

          Planning For Quality Productivity And Competitive Position -
          Average customer rating: Not rated
            Planning For Quality Productivity And Competitive Position -
            Howard S. Gitlow -
            Manufacturer: Dow Jones Publishing -
            ProductGroup: Book
            Binding: Hardcover
            ASIN: B000QS6QMM
            Planning for Quality, Productivity, and Competitive Position
            Average customer rating: 5 out of 5 stars
            • Planning for Quality, Productivity, and Competitive Position
            Planning for Quality, Productivity, and Competitive Position
            Howard S. Gitlow
            Manufacturer: Richard D Irwin
            ProductGroup: Book
            Binding: Hardcover

            GeneralGeneral | Business & Investing | Subjects | Books
            Production & OperationsProduction & Operations | Management & Leadership | Business & Investing | Subjects | Books
            Total Quality ManagementTotal Quality Management | Management & Leadership | Business & Investing | Subjects | Books
            Production, Operation & ManagementProduction, Operation & Management | Industrial, Manufacturing & Operational Systems | Engineering | Professional & Technical | Subjects | Books
            ASIN: 155623466X

            Customer Reviews:

            5 out of 5 stars Planning for Quality, Productivity, and Competitive Position.......2006-02-24

            To remain competitive, both domestically and worldwide, companies must improve and innovate the quality of their processes, products, and services. Planning for Quality, Productivity, and Competitive Position shows you how to develop quality improvement plans which are consistent with the Deming philosophy and how to increase productivity, employee morale, and profits.

            Using the seven Management Tools, you'll be able to plan for real and lasting improvements and innovations. The authors:

            * Show you how to identify areas in need of fundamental change.
            * Provide practical examples of how to plan for quality improvement and innovation.
            * Outline sevwen tools all managers can use to develop plans to improve and innovate processes, products, or services.

            Quality improvement can be the most potent weapon in your arsenal. When used properly, it can improve your market share, create customers who are more brand-loyal, increase productivity, and cut costs!
            Planning for Quality, Productivity, and Competitive Position
            Average customer rating: Not rated
              Planning for Quality, Productivity, and Competitive Position

              Manufacturer: McGraw-Hill Education Group
              ProductGroup: Book
              Binding: Hardcover
              ASIN: B000HN6KV8

              Practice of Business Statistics (Core Version), Case Book & JMP Guide
              Average customer rating: Not rated
                Practice of Business Statistics (Core Version), Case Book & JMP Guide
                David S. Moore
                Manufacturer: W. H. Freeman
                ProductGroup: Book
                Binding: Hardcover

                GeneralGeneral | Science | Subjects | Books
                Probability & StatisticsProbability & Statistics | Applied | Mathematics | Science | Subjects | Books
                StatisticsStatistics | Applied | Mathematics | Professional Science | Professional & Technical | Subjects | Books
                ASIN: 1429200111
                The Practice of Business Statistics (core) & E-STAT Pack (student)
                Average customer rating: Not rated
                  The Practice of Business Statistics (core) & E-STAT Pack (student)
                  David S. Moore , George P. McCabe , William M. Duckworth , and Stanley L. Sclove
                  Manufacturer: W. H. Freeman
                  ProductGroup: Book
                  Binding: Hardcover

                  StatisticsStatistics | Social Sciences | Nonfiction | Subjects | Books
                  GeneralGeneral | Science | Subjects | Books
                  Probability & StatisticsProbability & Statistics | Applied | Mathematics | Science | Subjects | Books
                  StatisticsStatistics | Applied | Mathematics | Professional Science | Professional & Technical | Subjects | Books
                  All TitlesAll Titles | Qualifying Textbooks - Fall 2007 | Stores | Books
                  ASIN: 0716763354
                  The Practice of Business Statistics (core),  E-STAT Pack & Excel Guide
                  Average customer rating: Not rated
                    The Practice of Business Statistics (core), E-STAT Pack & Excel Guide
                    David S. Moore , George P. McCabe , William M. Duckworth , Stanley L. Sclove , and Linda Getch Dawson
                    Manufacturer: W. H. Freeman
                    ProductGroup: Book
                    Binding: Hardcover

                    GeneralGeneral | Science | Subjects | Books
                    Probability & StatisticsProbability & Statistics | Applied | Mathematics | Science | Subjects | Books
                    StatisticsStatistics | Applied | Mathematics | Professional Science | Professional & Technical | Subjects | Books
                    All TitlesAll Titles | Qualifying Textbooks - Fall 2007 | Stores | Books
                    ASIN: 0716763877
                    Practice of Business Statistics (Core), Cd-Rom,Solutions Manual & Chapters 13-14
                    Average customer rating: Not rated
                      Practice of Business Statistics (Core), Cd-Rom,Solutions Manual & Chapters 13-14
                      David S. Moore
                      Manufacturer: W. H. Freeman
                      ProductGroup: Book
                      Binding: Hardcover

                      GeneralGeneral | Science | Subjects | Books
                      Probability & StatisticsProbability & Statistics | Applied | Mathematics | Science | Subjects | Books
                      StatisticsStatistics | Applied | Mathematics | Professional Science | Professional & Technical | Subjects | Books
                      ASIN: 1429200502
                      Practice of Bus Core Ch 1-11 and Cdr and Ch 12 and 13
                      Average customer rating: Not rated
                        Practice of Bus Core Ch 1-11 and Cdr and Ch 12 and 13
                        David S. Moore
                        Manufacturer: W. H. Freeman
                        ProductGroup: Book
                        Binding: Hardcover

                        StatisticsStatistics | Economics | Business & Investing | Subjects | Books
                        GeneralGeneral | Business & Investing | Subjects | Books
                        ASIN: 0716772280
                        The Practice of Business Statistics Core Version w/Companion Chapters 12-18
                        Average customer rating: Not rated
                          The Practice of Business Statistics Core Version w/Companion Chapters 12-18
                          David S. Moore , George P. McCabe , William Duckworth , and Stanley L. Sclove
                          Manufacturer: W. H. Freeman
                          ProductGroup: Book
                          Binding: Hardcover

                          StatisticsStatistics | Economics | Business & Investing | Subjects | Books
                          GeneralGeneral | Business & Investing | Subjects | Books
                          ASIN: 0716731525

                          Fanciful Quilts To Paper Piece: 10 Projects (That Patchwork Place)
                          Average customer rating: 5 out of 5 stars
                          • This book is a must-have :-)
                          • Fanciful quilts to paper piece
                          • A great Book!
                          • Fanciful Quilts To Paper Piece
                          • Fanciful Quilts to Paper Piece
                          Fanciful Quilts To Paper Piece: 10 Projects (That Patchwork Place)
                          Wendy Vosters
                          Manufacturer: Martingale and Company
                          ProductGroup: Book
                          Binding: Paperback

                          GeneralGeneral | Crafts & Hobbies | Home & Garden | Subjects | Books
                          Quilts & QuiltingQuilts & Quilting | Crafts & Hobbies | Home & Garden | Subjects | Books
                          GeneralGeneral | Arts & Photography | Subjects | Books
                          Similar Items:
                          1. A Quilter's Ark: More Than 50 Designs for Foundation Piecing A Quilter's Ark: More Than 50 Designs for Foundation Piecing
                          2. 24 Village Quilt Blocks 24 Village Quilt Blocks
                          3. Foundation Pieced Nature Quilts Foundation Pieced Nature Quilts
                          4. Animal Kingdom : CD- ROM More Than 100 Blocks to Paper Piece Animal Kingdom : CD- ROM More Than 100 Blocks to Paper Piece
                          5. Paper-Pieced Mini Quilts (That Patchwork Place) Paper-Pieced Mini Quilts (That Patchwork Place)

                          ASIN: 156477578X

                          Book Description

                          Stitch an all-new collection of one-of-a-kind, pictorial paper-pieced blocks! Whirling windmills, tulips, animals, and other quaint images are sure to charm any paper-piecing fan.

                          · Make ten picturesque quilts with designs for all skill levels

                          · Choose from a charming wedding quilt, a child's play quilt, and a delightful dog quilt

                          · Get inspired to make original projects with ideas for a pillow, a table runner, and place mats

                          Customer Reviews:

                          5 out of 5 stars This book is a must-have :-).......2007-02-11

                          This was my first book about paper-piecing and now I only want more! Such lovely projects are in this book. This is a book for all generations of quilters! I'm going to make the weddingsampler for the anniversery of my parents and I want to make the turtle wall-hanging for my hobbyroom :). And the cats.... they are just like mine :) So another project on my to-do list :) I can't wait to see more books of this designer!

                          5 out of 5 stars Fanciful quilts to paper piece.......2006-08-27

                          I am so glad a friend pointed this book out to me. We have a grandson and I can't wait to get started on a quilt from this book for him.

                          5 out of 5 stars A great Book!.......2005-02-18

                          I loved reading Fanciful quilts to paper piece. It's full of great quilts, good photo's showing how to do things and clear directions for the patterns themselves. The writer also showed different ways of using the blocks or sections of a pattern to make something else as well - not a common occurance and much appriciated!

                          The pattern i tried first was the windmill block and it went together like a dream!

                          5 out of 5 stars Fanciful Quilts To Paper Piece.......2005-02-17

                          I purchased this book because of the dog quilt on the front cover. Between my daughter and I we have 5 dachshunds and I thought the quilt would be perfect for us. The entire book is awesome! I found several other quilts I want to make especially the play quilt for my twin grandsons. The instructions for paper piecing include some pointers I have never seen before and prove to be extremely helpful. I highly recommend this book, even if you are a beginner.

                          5 out of 5 stars Fanciful Quilts to Paper Piece.......2005-02-13

                          Fanciful Quilts is a wonderful paper piecing book. It has a touch of Holland with the windmills and tulips. The wedding quilt would be a beautiful present for that special bride and groom. For the special little boy who has to have a town for his little cars, this book shows you how to create such a town. Other quilts include a rose quilt, a wilderness quilt, a cat quilt, bear quilt, turtle quilt, and the cute cover quilt, the dog quilt.

                          The book is beautifully photographed and also includes extra ideas for each project. Fanciful Quilts to Paper Piece is a lovely addition to any quilter book shelf. I highly recommend this book. I hope this is just the first of many books Wendy will write!

                          Agrarian Economy of Sixteenth-Century Sweden (Stockholm Studies in Economic History, 35)
                          Average customer rating: Not rated
                            Agrarian Economy of Sixteenth-Century Sweden (Stockholm Studies in Economic History, 35)
                            Johan Soderberg , and Janken Myrdal
                            Manufacturer: Almquiest & Wiksell Intl
                            ProductGroup: Book
                            Binding: Paperback

                            Economic HistoryEconomic History | Economics | Business & Investing | Subjects | Books
                            GeneralGeneral | Business & Investing | Subjects | Books
                            SwedenSweden | Europe | History | Subjects | Books
                            ASIN: 919743051X

                            Book Description

                            This volume provides a broad picture of the economic development of Sweden during the sixteenth century. The source material available for exploring agrarian change during this era is in some respects perhaps the best in Europe, comprising more than two million pages of tax records in the archives. Results are discussed and interpreted against a broad background of international research, where the Swedish case can illustrate general European tendencies. The regional division of labor, the wealth of the peasants and the tendencies towards market expansion are examined. New ways of exploiting the resources of the landscape, involving the effectivization of the use of marginal lands, are studied. Sweden's agriculture was in a certain sense a continuation of the medieval economy, but this century also brought decisive change. A strong central state was formed. What happened to agricultural production and the conditions of the peasantry as Sweden approached the Great Power Era?

                            The Successful Marketing Plan : A Disciplined and Comprehensive Approach
                            Average customer rating: 4 out of 5 stars
                            • Very detailed and informational marketing book
                            • The best
                            • The best hands-on book available
                            • Marketing for the Masochist
                            The Successful Marketing Plan : A Disciplined and Comprehensive Approach
                            Roman G. Hiebing , and Scott W. Cooper
                            Manufacturer: McGraw-Hill
                            ProductGroup: Book
                            Binding: Paperback

                            Strategy & CompetitionStrategy & Competition | Management & Leadership | Business & Investing | Subjects | Books
                            GeneralGeneral | Business & Investing | Subjects | Books
                            AdvertisingAdvertising | Marketing & Sales | Business & Investing | Subjects | Books
                            GeneralGeneral | Marketing | Marketing & Sales | Business & Investing | Subjects | Books
                            All Amazon UpgradeAll Amazon Upgrade | Amazon Upgrade | Stores | Books
                            Business & InvestingBusiness & Investing | Amazon Upgrade | Stores | Books
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                            1. The Marketing Plan: How to Prepare and Implement It The Marketing Plan: How to Prepare and Implement It
                            2. The One-Day Marketing Plan : Organizing and Completing a Plan that Works The One-Day Marketing Plan : Organizing and Completing a Plan that Works
                            3. Marketing Plans, Sixth Edition: How to prepare them, how to use them Marketing Plans, Sixth Edition: How to prepare them, how to use them
                            4. How to Develop a Strategic Marketing Plan: A Step-By-Step Guide How to Develop a Strategic Marketing Plan: A Step-By-Step Guide
                            5. Powerhouse Marketing Plans: 14 Outstanding Real-Life Plans and What You Can Learn from Them to Supercharge Your Own Campaigns Powerhouse Marketing Plans: 14 Outstanding Real-Life Plans and What You Can Learn from Them to Supercharge Your Own Campaigns

                            ASIN: 0071395210

                            Book Description

                            This new edition of The Successful Marketing Plan details an easy-to-follow and completely updated methodology for creating a results-focused, customer-driven marketing plan. Internet marketing issues and challenges receive much greater attention, including an entirely new chapter as well as seamless integration throughout the text.

                            Customer Reviews:

                            5 out of 5 stars Very detailed and informational marketing book.......2006-03-20

                            For Peolple willing to learn marketing concepts, theory and take it to practice this is the perfect book.
                            Very detailed, lots of information and easy steps to take any plan into a Marketing Business Plan!
                            Totally Recommend it!!

                            5 out of 5 stars The best.......2006-03-02

                            I've spent the last 8 years assisting entrepreneurial start-ups as well as existing entrepreneurial ventures, and this book is easily the best I've found for really focusing those companies and helping them to create a truly successful marketing plan. It's a lot of work, but the work on the front end saves quite a lot of work down the line, and results in a much better return on investment. I can't recommend this book highly enough.

                            4 out of 5 stars The best hands-on book available.......2005-10-12

                            I've been using this book since 1995. It's not the type of book you'd read cover to cover, but it's an invaluable planning resource for any marketing manager. The authors leave no stoned unturned. If you are writing a plan or launching a business, this is the best practical book out there. Other marketing books get bogged down in theoretical case studies that offer no hands-on tools. This book is a great tool.

                            2 out of 5 stars Marketing for the Masochist.......2003-08-01

                            I guess I'm really going against the masses with my 2-star review of this book since the authors claim that it was so successful it warranted a third edition, but I was sorely disappointed with my purchase and plan on returning it. The book opens up with a thorough and dry introduction about why *disciplined* marketing planning is so important. I can't say I was really sold on their main argument--which was basically that marketing can only be done well when it's totally comprehensive and systematic. Those are definitely good traits to adopt in any undertaking, but I just feel that this book is overkill.

                            The book touts its main benefit as reducing the complexity of coming up with a marketing plan to "just" a 10-step process. It then takes two chapters and about 75 pages just to outline only the first step of this process, called the business review, and describes in painstaking detail everything that the marketer or marketing consultant should do in order to get as thorough an understanding of the business as possible.

                            Don't get me wrong, I'm all about doing my due diligence and developing a thorough understanding of the company I'm doing a marketing plan for, but creating a marketing plan in the manner that these authors describe would easily take over 300 hours of time.

                            What's more, I don't get the sense from this book that there is an overarching guiding theory into which all elements of the book can be placed in context. Rather, it seems the approach of the authors is to take every known idea from the canon of marketing and incorporate each idea into some step of the lengthy 10-step process.

                            In the end, I just feel like this book goes overboard with the requirements it demands of the "disciplined" and "comprehensive" marketer. I can see why they use the word disciplined to describe their approach since in my view it would be truly painful to endure it.

                            I was very interested to read the reviews of others on this book, and I was disappointed to find that I had the opportunity to be the first reviewer. I'll keep looking around for my dream "how to prepare a marketing plan" book, but in the meantime I've realized that the "disciplined and comprehensive approach" is not for me.
                            The Successful Marketing Plan: A Disciplined and Comprehensive Approach
                            Average customer rating: 4.5 out of 5 stars
                            • A useful marketing plan writing tool
                            • An excellent guide
                            The Successful Marketing Plan: A Disciplined and Comprehensive Approach
                            Roman G. Hiebing
                            Manufacturer: VGM CAREER BOOKS
                            ProductGroup: Book
                            Binding: Paperback

                            GeneralGeneral | Business & Investing | Subjects | Books
                            Management & LeadershipManagement & Leadership | Business & Investing | Subjects | Books | Business Ethics | Consolidation & Merger | Decision-Making & Problem Solving | Distribution & Warehouse Management | Industrial | Information Management | Leadership | Management | Management Science | Motivational | Negotiating | Operations Research | Planning & Forecasting | Pricing | Production & Operations | Project Management | Quality Control | Risk Assessment | Statistics | Strategy & Competition | Systems & Planning | Systems Analysis | Teams | Total Quality Management | Training
                            AdvertisingAdvertising | Marketing & Sales | Business & Investing | Subjects | Books
                            GeneralGeneral | Marketing | Marketing & Sales | Business & Investing | Subjects | Books
                            Similar Items:
                            1. The Marketing Plan: How to Prepare and Implement It The Marketing Plan: How to Prepare and Implement It
                            2. Kotler on Marketing : How to Create, Win, and Dominate Markets Kotler on Marketing : How to Create, Win, and Dominate Markets
                            3. Competitive Advantage: Creating and Sustaining Superior Performance Competitive Advantage: Creating and Sustaining Superior Performance

                            ASIN: 0844232033

                            Book Description

                            Use this time-tested method to teach students how to develop an effective marketing plan. A disciplined, integrated, and interlocking approach to marketing planning is presented in 10, easy-to-follow steps. Practical worksheets help students define the important issues, determine answers to key questions, and make informed decisions. Students will learn the same planning process that has achieved real results for real companies, from Fortune 500 to entrepreneurial start-ups.

                            A unique "Idea Starters" grid offers over 1,000 different idea combinations to solve a variety of marketing challenges. This actionable resource will spark business-building ideas while students are developing a marketing plan.

                            The Successful Marketing Plan takes what can seem an overwhelmingly complex process and breaks the task into manageable parts, providing a clear and efficient road map to completing a winning marketing plan.

                            Customer Reviews:

                            5 out of 5 stars A useful marketing plan writing tool.......2002-11-12

                            This book brings great insight on step-by-step how to's (processes) in writing a marketing plan without going too much into the general or simplified marketing details. I call the book, "my reference tool" as I do refer back to it on many occasions when writing new or updating previous marketing plans for various product- and service-focused companies that I have worked for.

                            4 out of 5 stars An excellent guide.......1998-10-03

                            It is an excellent guide for writing a marketing plan. There are tips on how to proceed with your research and guidelines on specific situations.
                            How to Write a Successful Marketing Plan: A Disciplined and Comprehensive Approach
                            Average customer rating: 3 out of 5 stars
                            • Watch other reviews
                            • Watch the 4 stars
                            • Good as a reference book
                            • Cutting edge, circa 1974
                            • DISCIPLINED AND COMPREHENSIVE TO THE MAX
                            How to Write a Successful Marketing Plan: A Disciplined and Comprehensive Approach
                            Roman Hiebing
                            Manufacturer: CCH
                            ProductGroup: Book
                            Binding: Hardcover

                            GeneralGeneral | Marketing | Marketing & Sales | Business & Investing | Subjects | Books
                            WritingWriting | Reference | Business & Investing | Subjects | Books
                            All TitlesAll Titles | Qualifying Textbooks - Fall 2007 | Stores | Books
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                            1. The One-Day Marketing Plan : Organizing and Completing a Plan that Works The One-Day Marketing Plan : Organizing and Completing a Plan that Works
                            2. How to Write a Marketing Plan (Creating Success) How to Write a Marketing Plan (Creating Success)
                            3. The Successful Marketing Plan : A Disciplined and Comprehensive Approach The Successful Marketing Plan : A Disciplined and Comprehensive Approach
                            4. The Marketing Plan: How to Prepare and Implement It The Marketing Plan: How to Prepare and Implement It
                            5. How to Develop a Strategic Marketing Plan: A Step-By-Step Guide How to Develop a Strategic Marketing Plan: A Step-By-Step Guide

                            ASIN: 0130145483

                            Product Description

                            How to Write a Successful Marketing Plan is the definitive planning resource. It explains clearly, simply, and pragmatically how to prepare a marketing plan in a disciplined and comprehensive manner. It can be used as a planning guide by the inexperienced marketer and as a reference piece on planning by the experienced marketer. Insights into the planning process learned from thousands of practitioner, teaching and consulting hours are reflected in this edition's new chapters on setting communication goals, executing the plan, market research, and testing. In addition, each chapter has been expanded, resulting in 50% more "how to" information in this second edition. Valuable appendices offer even more information, ideas, worksheets, and sound thinking than ever before.

                            Customer Reviews:

                            2 out of 5 stars Watch other reviews.......2004-02-27

                            Barry Callen works for the author. The other reviews are more accurate. This book is basic, dry and unreadable save for someone starting from scratch with no other available resources.

                            2 out of 5 stars Watch the 4 stars.......2004-02-27

                            Barry Callen works for the author. Take his review with a big grain of salt. This book is basic, dry and uninspiring.

                            4 out of 5 stars Good as a reference book.......2001-09-15

                            This is a good reference marketing plan book for novice people who are serious about learning the right process and fundational technique. Even it was printed in 10 years ago, I was surprised about it is very useful and not out of date at all. It is good to apply to enterprise software business as well, especially in the current market, solid marketing plan is one of key to evulate the product and company success. I have this book as a reference book if you have some budget to keep a few handy marketing books near you.

                            3 out of 5 stars Cutting edge, circa 1974.......2000-02-28

                            If you're new to a methodical approach to planning a marketing program, this book probably will help you sort through the issues. For anyone experienced in strategy planning, the book comes across as a bit reductive and pedantic.

                            To be fair, the book does provide a workable structure that allows novice marketers to focus on the situational issues rather than scrambling just to identify the the required components of a plan. It also may serve as a journeyman-like reference for experienced marketers.

                            One more note: the book clearly predates the Internet and is very much oriented at the mass marketing of good, old-fashioned consumer products. Don't expect to shift your paradigm here!

                            5 out of 5 stars DISCIPLINED AND COMPREHENSIVE TO THE MAX.......1999-09-05

                            If there is a more methodical and detailed approach to marketing planning, I haven't seen it in 20 years in the ad business. The workbook format and the authors' real world experience make this a practical and useful tool for developing a marketing communications plan. The benefit of this approach is that your plan has been viewed from every angle, built methodically and logically, tested against reality, and executed down to the most minute detail. These guys have definitely been around the block. This book is useful in the real world.
                            The Successful Marketing Plan: A Disciplined and Comprehensive Approach
                            Average customer rating: Not rated
                              The Successful Marketing Plan: A Disciplined and Comprehensive Approach
                              Roman G. Hiebing
                              Manufacturer: VGM CAREER BOOKS
                              ProductGroup: Book
                              Binding: Paperback
                              ASIN: B000XOKKBC
                              How to Write a Successful Marketing Plan - A Disciplined and Comprehensive Approach
                              Average customer rating: Not rated
                                How to Write a Successful Marketing Plan - A Disciplined and Comprehensive Approach
                                Roman G., Hiebing
                                Manufacturer: CCH
                                ProductGroup: Book
                                Binding: Paperback
                                ASIN: B000OHFE96
                                The Successful Marketing Plan : A Disciplined and Comprehensive Approach
                                Average customer rating: Not rated
                                  The Successful Marketing Plan : A Disciplined and Comprehensive Approach
                                  Roman G.; Cooper, Scott W. Hiebing
                                  Manufacturer: McGraw-Hill
                                  ProductGroup: Book
                                  Binding: Paperback
                                  ASIN: B000OFLGWW

                                  The Production Game: A User's Guide
                                  Average customer rating: Not rated
                                    The Production Game: A User's Guide
                                    D. Keith Denton
                                    Manufacturer: Addison Wesley Publishing Company
                                    ProductGroup: Book
                                    Binding: Paperback

                                    Decision-Making & Problem SolvingDecision-Making & Problem Solving | Management & Leadership | Business & Investing | Subjects | Books
                                    Quality ControlQuality Control | Management & Leadership | Business & Investing | Subjects | Books
                                    GeneralGeneral | Strategy Guides | Games & Strategy Guides | Computers & Internet | Subjects | Books
                                    GeneralGeneral | Computers & Internet | Subjects | Books
                                    ASIN: 0201516675
                                    The Production Game: A User's Guide
                                    Average customer rating: Not rated
                                      The Production Game: A User's Guide
                                      D. Keith Denton
                                      Manufacturer: Addison Wesley Publishing Company
                                      ProductGroup: Book
                                      Binding: Paperback
                                      ASIN: B000OLME6S

                                      Weiss Ratings' Guide to Life, Health and Annuity Insurers: Summer 2002 (Weiss Ratings Guide to Life, Health, and Annuity Insurers, 48th ed)
                                      Average customer rating: Not rated
                                        Weiss Ratings' Guide to Life, Health and Annuity Insurers: Summer 2002 (Weiss Ratings Guide to Life, Health, and Annuity Insurers, 48th ed)
                                        Inc Weiss Ratings
                                        Manufacturer: Weiss Ratings
                                        ProductGroup: Book
                                        Binding: Hardcover

                                        GeneralGeneral | Business & Investing | Subjects | Books
                                        CasualtyCasualty | Insurance | Industries & Professions | Business & Investing | Subjects | Books
                                        GeneralGeneral | Insurance | Industries & Professions | Business & Investing | Subjects | Books
                                        GeneralGeneral | Reference | Business & Investing | Subjects | Books
                                        GeneralGeneral | Reference | Subjects | Books
                                        ASIN: 1587730448

                                        Books:

                                        1. Weiss Rating's Guide to Bond and Money Market Mutual Funds: Fall 2002 (Weiss Ratings' Guide to Bond and Money Market Mutual Funds)
                                        2. Weiss Ratings' Guide to Banks and Thrifts: A Quarterly Compilation of Financial Institution Ratings and Analyses Winter 2003-04 (Weiss Ratings' Guide to Bank and Thrifts)
                                        3. Weiss Ratings' Guide to Banks and Thrifts: Winter 2002-03 (Weiss Ratings' Guide to Banks and Thrifts, Winter 2002-03)
                                        4. Weiss Ratings' Guide to Brokerage Firms: A Quarterly Compilation of Ratings and Analyses Covering the Major U.S. Stock Brokers : Winter 2003-04 (Weiss Ratings' Guide to Brokerage Firms)
                                        5. Weiss Ratings' Guide to Brokerage Firms: Fall 2002 (Weiss Ratings' Guide to Brokerage Firms)
                                        6. Weiss Ratings' Guide to Brokerage Firms: Winter 2000-01 (Weiss Ratings' Guide to Brokerage Firms)
                                        7. Weiss Ratings Guide to Common Stocks: A Quarterly Compilation of Ratings and Analyses Covering Common Stocks Traded on the Nyse, Amex and Nasdaq : Fall 2003 (Weiss Ratings' Guide to Common Stock)
                                        8. Weiss Ratings' Guide to Common Stocks: Fall 2002 (Weiss Ratings' Guide to Common Stock)
                                        9. Weiss Ratings Guide to Common Stocks: Summer 2002 (Weiss Ratings' Gudie to Common Stock, Summer 2002)
                                        10. Weiss Ratings Guide to Common Stocks: Winter 2001-02

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