Weiss Ratings Guide to Common Stocks: Summer 2002 (Weiss Ratings' Gudie to Common Stock, Summer 2002)
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    Weiss Ratings Guide to Common Stocks: Summer 2002 (Weiss Ratings' Gudie to Common Stock, Summer 2002)

    Manufacturer: Weiss Ratings Inc
    ProductGroup: Book
    Binding: Paperback

    GeneralGeneral | Business & Investing | Subjects | Books
    GeneralGeneral | Reference | Business & Investing | Subjects | Books
    GeneralGeneral | Reference | Subjects | Books
    ASIN: 1587730510

    Edutopia: Success Stories for Learning in the Digital Age
    Average customer rating: 4 out of 5 stars
    • Critical Starting Point for Global Transformation
    • Great Resource for Educators
    • Edutopia... A celebration of effective school reforms
    • Eutopia--examining the present to discover the future
    • Worst Teacher Education Text I Have Read
    Edutopia: Success Stories for Learning in the Digital Age
    The George Lucas Educational Foundation
    Manufacturer: Jossey-Bass
    ProductGroup: Book
    Binding: Paperback

    Computers & InternetComputers & Internet | Subjects | Books | Home Computing | Apple | Audiobooks | Business & Culture | Certification Central | Computer Science | Databases | Digital Music | Digital Photography & Video | Games & Strategy Guides | Graphic Design | Hardware | Microsoft | Mobile & Wireless Computing | Networking | Operating Systems | Programming | Project Management | Security & Encryption | Software | Web Development | General
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    Similar Items:
    1. The Children's Machine: Rethinking School in the Age of the Computer The Children's Machine: Rethinking School in the Age of the Computer
    2. Oversold and Underused: Computers in the Classroom Oversold and Underused: Computers in the Classroom
    3. Technology in Its Place: Successful Technology Infusion in Schools (Jossey-Bass Education Series) Technology in Its Place: Successful Technology Infusion in Schools (Jossey-Bass Education Series)
    4. Teachers and Machines: The Classroom Use of Technology Since 1920 Teachers and Machines: The Classroom Use of Technology Since 1920
    5. Teaching With Technology: Creating Student-Centered Classrooms Teaching With Technology: Creating Student-Centered Classrooms

    ASIN: 0787960829

    Book Description

    Here's a tantalizing glimpse into the classrooms of innovative educators who are using technology to connect with students, colleagues, the local community, and the world beyond. Edutopia offers a unique perspective on education in which technology is employed to make schools more exciting and dynamic for everyone involved -- students work on real-world projects and consult with the best outside experts; teachers learn by tapping into the best people and practices in their field; and classrooms regularly connect with the rich resources of their communities and the world beyond.

    A lively resource that teachers and parents will want to refer to again and again, Edutopia is filled with more than forty full-color photos, has a useful resource section, and comes with a unique CD-ROM that contains more than seventy minutes of video footage of these classrooms in action.


    "This book provides educators and parents alike with an unprecedented opportunity to see the future. We must support the efforts of these national heroes--teachers and students from primary and secondary education, foundation and community leaders--as they use technology to make our students and our nation more competitive." - Bob Kerrey, president, New School University and former United States Senator and chair of the Congressional Web-Based Education Commission

    "This book provides a glimpse of the future by showing us the best work of innovators today. Anyone involved in creating the schools of the future shoud read it." - Linda Darling-Hammond, professor, School of Education, Stanford University

    "Edutopia is an exciting guide to help teaching and learning move into the twenty-first century." - Richard Riley, former Secretary of Education

    Customer Reviews:

    5 out of 5 stars Critical Starting Point for Global Transformation.......2007-09-17

    I respectfully encourage all serious reviewers to avoid the video review option. The video review sacrifices both rapid scanning of diverse views, and the ability to create added value from automated text search.

    edutopia is a true gift to humanity from the George Lucas foundation. I consider the book and the DVD to be a superb starting pointfor the necessary global transformation.

    Chapter Nine discusses a dozen promising practices that work:
    01 Peer Instruction
    02 Cross-age tutoring
    03 Bringing local experts into the classroom
    04 Multi-age classrooms
    05 Cooperative learning
    06 Class-size reduction
    07 Team teaching
    08 Looping (teachers stay with same students for several years)
    09 Block scheduling
    10 Schools within schools
    11 School teams
    12 Community service

    This is a superbly crafted multi-media teaching tool that every teacher, parent, and administrator will learn from and be strengthened by.

    My only disappointment is that the book's sponsors and authors focused so narrowly on just the USA and how the wisdom in this book might be applied within our existing academic and vocational infrastructure. My own focus is on the five billion poor who do not have the time for 18 years of rote education. Simply by subsidizing cells phones and creating a global network of 100 million volunteers using Telelanguage.com, we could offer free education to the five billion poor, and our own population, "one cell call at a time." Education is the only way we can create stabilizing wealth--this excellent book set its sights too low.

    5 out of 5 stars Great Resource for Educators.......2005-09-13

    This is one of those text books you have to keep. It's not expensive enough to be a text book in the first place. It has lots of great references to websites teachers should make use of. I've been passing the website information on to my computer literate teaching friends.

    5 out of 5 stars Edutopia... A celebration of effective school reforms.......2003-02-15

    During a time of state budget crises that are calling for drastic changes to the educational system as we know it, Edutopia provides a breath of fresh air and a sense of hope for teachers and parents. With the budget cuts looming , and demand for accountability as measured by performance on simplified tests, and the need to do more with less, the more is, unfortunately, focused on increasing test performance. Conspicuously absent from the center of concerns is the children's learning process.

    In creating Edutopia, the book, the newsletter and the web resources, The George Lucas Educational Foundation's work finds our children and their learning processes at the heart of the educational system. While many of us have grown weary of reforming education, and have resigned ourselves to the concept of "tinkering" with the system (Tyack and Cuban, 1995, Tinkering Toward Utopia), Edutopia has held on to the belief in the power of the people to make significant, lasting, and positive changes to the way our children learn, develop, and grow through the educational process. While there is great value to tinkering, Edutopia shows us that the only limitations we have are those that we place on ourselves. The contributors to this book shows us how much power is unleashed when we allow ourselves to let go of our fears of change and our reluctance to embrace the possibilities that lie in the amazing digital age.

    Edutopia is not a traditional educational book. If you are looking for a book on learning theories, research studies, or foundations of a discipline, Amazon will be able to help you locate them. There are also books that will tell you how poorly we are doing at educating all children. Edutopia is a unique book filled with creative approaches to learning, assessment, community involvement, expanding the classroom, creatively shaping the learning environment. This book is about the passion that we have for the development of our children. The authors urge us to break out of the lament which plagues our practice, to free our imagination to use emerging technology to energize learning. The book is filled with real life examples with ordinary teachers who take extraordinary steps to inculcate innovative and substantial changes to the children's learning process. These are examples of people who believe that they can make a difference, that real learning can occur despite budget cuts and "uncontrollable" outside forces. The stories are about people who refuse to settle.

    When I read the newspapers or listen to the evening news and get discouraged with talks of the demise of our children's education, and I am tempted to settle for the mere tinkering of our children's educational process, I pick up Edutopia and am reminded that there are people out there who are making incredible differences in the lives of children.

    5 out of 5 stars Eutopia--examining the present to discover the future.......2003-02-12

    This is exactly what it promises to be --a very informative description of the best learning contexts that are being built with new technologies. Rather than celebrating the technology it focuses on the relationship between and among people and the way in which new forms of information and communication are reshaping these relationships.

    If you want to think beyond the two covers of a book and 4 walls of a classroom, if you want to redesign schools and their communities as places of serious, playful learning in social contexts, this book will push your thinking. Yes, this book (and the 11 short movies) celebrates learning. No, this book is a not a critical examination of research that validates the learning outcomes although, for some of these projects, such studies exist.

    A "success story" has value because it shows us how people have come to work together to create projects that push the boundaries past the routine. The purpose of these stories is to not simply to inform. We need stories like the ones in this book to inspire us, to energize us to move beyond what is now, and to realize that each of us can and should be thinking about what can be.

    I use this book in my graduate courses to expose students to the range of project-based learning applications of technology, the evolving role in technology in assessment, the ways in which communities have become more involved in education and how communication technology is reshaping professional development into a continual everyday process. While a consistent philosophical and theoretical position underlies the examples, students need to abstract the principles.

    The range and choice of stories is excellent but the stories are brief. Personally, I would have preferred a single spaced book with twice the information on each of the projects and examples. But in a multimedia connected world, stories can link to web sites, videos, and more extensive information on the Edutopia site and on the web. Celebrating success may not fit the critical stance that some take toward the work of education, but with all of the challenges, it is inspiring when people connect.

    1 out of 5 stars Worst Teacher Education Text I Have Read.......2002-12-07

    This book is nothing but George Lucas' personal tribute to the technology that made him a superstar. This book is filled with rhetoric, unsubstantiated claims and lots of full-color pictures. It does not have any use for someone in a teacher education program, as it reads more like a coffee table book. The included CD-ROM is the icing on the huge cake of b.s., and goes to show, once again, that if you are rich and famous, you can publish anything.
    EDUTOPIA: Success Stories for Learning in the Digital Age (CD-ROM)
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      EDUTOPIA: Success Stories for Learning in the Digital Age (CD-ROM)
      George Lucas Ed
      Manufacturer: Jossey Bass Wiley
      ProductGroup: Book
      Binding: Unknown Binding

      EducationEducation | Nonfiction | Subjects | Books | Adult & Continuing Education | Asia, Africa & Pacifica | Bilingual | Canada & Mexico | Children's Literature Guides | College & University | Counseling | Curricula | Education Theory | Elementary School | Europe & Eurasia | Funding | General | High School | Homeschooling | Instruction Method | Language Instruction | Lesson Planning | Literacy | Middle Schools | Multicultural | Parent Participation | Pedagogy | Policy | Preschool & Kindergarten | Reading | Reference | Religious Education | Secondary School | Special Education | Standards | Study Skills | Technology & Distance Learning | United States | Vocational
      ASIN: 0999000187

      Playing Fair And Winning: In Business And In Life
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        Playing Fair And Winning: In Business And In Life
        Gary Peters
        Manufacturer: Zondervan Publishing Company
        ProductGroup: Book
        Binding: Hardcover

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        ASIN: 0310259126

        Packaging 2 - Dispositivos de Cierre Con CD ROM
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          Packaging 2 - Dispositivos de Cierre Con CD ROM
          Enne Emblem
          Manufacturer: McGraw-Hill Companies
          ProductGroup: Book
          Binding: Paperback

          Production & OperationsProduction & Operations | Management & Leadership | Business & Investing | Subjects | Books
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          ASIN: 9701033213

          Committee on Fisheries-Report of the Twenty-Fifth Session (Fao Fisheries Report, 702)
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            Committee on Fisheries-Report of the Twenty-Fifth Session (Fao Fisheries Report, 702)

            Manufacturer: Food & Agriculture Org
            ProductGroup: Book
            Binding: Paperback

            StatisticsStatistics | Economics | Business & Investing | Subjects | Books
            GeneralGeneral | Business & Investing | Subjects | Books
            ASIN: 9251050082

            Under Cover: 60 Afghans to Knit and Crochet
            Average customer rating: 2 out of 5 stars
            • Good patterns and book design
            • mostly crochet
            • Should be retitled Afghans to CROCHET....
            • Not for knitters
            • Pedestrian; very disappointing
            Under Cover: 60 Afghans to Knit and Crochet

            Manufacturer: Sixth&Spring Books
            ProductGroup: Book
            Binding: Spiral-bound

            CrochetingCrocheting | Crafts & Hobbies | Home & Garden | Subjects | Books
            GeneralGeneral | Crafts & Hobbies | Home & Garden | Subjects | Books
            KnittingKnitting | Crafts & Hobbies | Home & Garden | Subjects | Books
            Similar Items:
            1. Heirloom Afghans to Knit & Crochet Heirloom Afghans to Knit & Crochet
            2. Vanessa-Ann's Cozy Crocheted Afghans (Crochet Treasury) Vanessa-Ann's Cozy Crocheted Afghans (Crochet Treasury)
            3. Blue Ribbon Afghans from America's State Fairs: 40 Prize-Winning Crocheted Designs Blue Ribbon Afghans from America's State Fairs: 40 Prize-Winning Crocheted Designs
            4. 100 Afghans to Knit & Crochet 100 Afghans to Knit & Crochet
            5. Herrschner's Blue-Ribbon Afghans (Crochet Treasury) Herrschner's Blue-Ribbon Afghans (Crochet Treasury)

            ASIN: 1931543593

            Book Description

            Why come out from under the covers, when these glorious classic and contemporary afghans are so cozy and beautiful? Sixty fabulous patterns, gathered in a concealed spiral-bound volume that conveniently stays open for easy reading, feature blankets for both knitters and crocheters that range from simple to advanced. A Soft Diamonds Afghan features delicate, creamy-white wool with blue edging, which is beautiful enough to drape decoratively over a chair or couch. Or, make a Shell Crochet Baby Blanket, a very masculine Plaid Tapestry style, a Handloomed Homespun Afghan, an Open Window design with a matching pillow, and many other exquisite designs.

            Customer Reviews:

            4 out of 5 stars Good patterns and book design.......2007-09-22

            If you crochet or both knit and crochet,you should be pleased with these patterns. The majority are for crocheters and,although the designs are traditional,there are quite a variety. This book is not for people who only knit or are looking for trendy designs because there are few of either. I especially liked the categorization for patterns (e.g., "easy stripes", "timeless classics")and the spiral binding is great (wish all knit and crochet books would use it).The graphed designs are generally well done. All in all,the book is worth the price.

            3 out of 5 stars mostly crochet.......2007-09-17

            Despite the negative reviews, I ordered this and am not disappointed. Of the 60 afghans, less than 1/3 are for knitters but crocheters have a nice assortment. The spiral binding which lays flat is great. The book has no introduction, no learning pages and also no attributions to the designers. Five of the big yarn companies have contributed all the patterns but I've been checking their websites and haven't found any of them around. Each pattern has one page of instructions and one very pretty page in color of the afghan. I really want to knit Go graphic which begins in the center of a square and works out with M1 stitches for 5 colors altogether. Another center start square also knit is Nursery throw.Octagon afghan also knit is an interesting one being done in octagons and squares. The crochet afghans have some interesting items also: Amish blocks is very attractive as is Harlequin diamonds and Prairie star. Floral water lily is a nice one in afghan stitch with a pretty embroidery worked after. Autumnal harvest done in a variegated with yellow and cream colors also, is very bright and attractive. There are several ripple and granny afghans to choose from.
            Two unusal afghans are commemoratives, one for police and one for firemen and they need duplicate stitch or embroidery added. All of the afghans appear to be quite easy to make.

            1 out of 5 stars Should be retitled Afghans to CROCHET...........2005-07-13

            and a few to knit (16 out of 60 are knit patterns). As a knitter only, the few patterns in here that are knit are uninspired, the yarn choices blah at best (it IS nice to see some low to mid range yarns, but some of the choices are horrid), and I can get most of these patterns online for free. I am mostly peeved at the large amounts of publications out there that claim to be knit AND crochet, but turn out to be mostly crochet......I'm glad I picked this up at the library and didn't waste my money

            1 out of 5 stars Not for knitters.......2005-07-07

            This book is a disappointment. I knit. I do not crochet. If there are 60 afghans in this book, there are probably no more than 10 or 15 for knitters. I don't know the exact number because they are not organized or identified in any way. You have to thumb through the book one by one and look for whether it calls for a needle or a hook.

            The designs are uninspired. The yarns all look the same. Someone said it has a discount-store look to it, and that describes it very well. Actually, I've seen better designs at the discount store.

            The one knit design I found interesting was photographed in a close-up, so you could only see about 12" of a large afghan with a big pattern repeat. Who would want to knit a 60" afghan without first seeing a picture of the whole thing?

            The nice wire binding doesn't make up for what is, or is not, between the covers. "Under Cover" underperforms. There are lots of better books out there.

            1 out of 5 stars Pedestrian; very disappointing.......2004-10-25

            I'm coming off a Trisha Malcolm high with her brilliant Vogue Crochet Scarf book. Because of that, I was felt doubly let down when I reviewed this book. I find the patterns very dull and worse, the large % of big "motif" or seasonal patterns amateurish. I read the entire book at a bookstore and found only one crochet block (a hexagon) worth note... and I was able to memorize that. I can't emphasize enough that this is a book you should see before buying. I'm sure glad I did.

            Cities of the Prairie Revisited: The Closing of the Metropolitan Frontier
            Average customer rating: Not rated
              Cities of the Prairie Revisited: The Closing of the Metropolitan Frontier
              Daniel J. Elazar
              Manufacturer: University of Nebraska Press
              ProductGroup: Book
              Binding: Hardcover

              GeneralGeneral | Urban Planning & Development | Nonfiction | Subjects | Books
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              Local GovernmentLocal Government | Levels of Government | Political Science | Social Sciences | Nonfiction | Subjects | Books
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              ASIN: 0803218532
              The Closing of the Metropolitan Frontier: Cities of the Prairie Revisited
              Average customer rating: Not rated
                The Closing of the Metropolitan Frontier: Cities of the Prairie Revisited

                Manufacturer: Transaction Publishers
                ProductGroup: Book
                Binding: Paperback

                Economic Policy & DevelopmentEconomic Policy & Development | Economics | Business & Investing | Subjects | Books
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                ConstitutionsConstitutions | Government | Nonfiction | Subjects | Books
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                ASIN: 0765807637

                Crystal Power, Crystal Healing: The Complete Handbook
                Average customer rating: 5 out of 5 stars
                • FINALLY!!!
                • Must Have
                • WOW!
                • Pretty Thorough
                • In depth and easy to understand
                Crystal Power, Crystal Healing: The Complete Handbook
                Michael Gienger
                Manufacturer: Sterling
                ProductGroup: Book
                Binding: Paperback

                GeneralGeneral | Alternative Medicine | Health, Mind & Body | Subjects | Books
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                CrystalsCrystals | Divination | New Age | Religion & Spirituality | Subjects | Books
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                ParapsychologyParapsychology | Occult | Religion & Spirituality | Subjects | Books
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                1. The Crystal Bible: A Definitive Guide to Crystals The Crystal Bible: A Definitive Guide to Crystals
                2. Healing Crystals: The A - Z Guide to 430 Gemstones Healing Crystals: The A - Z Guide to 430 Gemstones
                3. The Book of Stones: Who They Are & What They Teach The Book of Stones: Who They Are & What They Teach
                4. The American Indian: Secrets of Crystal Healing The American Indian: Secrets of Crystal Healing
                5. Crystal Prescriptions: The A-Z Guide to Over 1,200 Symptoms and Their Healing Crystals Crystal Prescriptions: The A-Z Guide to Over 1,200 Symptoms and Their Healing Crystals

                ASIN: 0713726776

                Book Description

                It's crystal clear--these shining minerals, reflecting a rainbow of colors, have the power to heal body and mind, and develop our potential. How did they became endowed with so many magic properties, and how can you reap their restorative qualities and spiritual values most effectively? Knowing the answers to these questions may change your life and attitude forever. Look closely at the details of each crystal in dazzling color photographs, focusing on its shape and its facets. Diagrams illustrate a variety of cubic, hexagonal, trigonal, orthorombic, and triclinic systems, and you can determine which will work best for your lifestyle. An easy-to-understand, precise guide shows you how to find the most helpful healing stones for your needs (including size, form, quality, roughness, and color) and how to apply them. Think about whether they should be polished, in a pendant or pierced form and worn as jewelry. Place a crystal directly on the area of the body you want to affect; arrange a "stone circle" and lie within it for subtle spiritual, mental, and emotional changes; meditate with stones resting against your skin; and take gem essences internally. By positioning them properly in a room, crystals can affect the entire environment! Try amethyst for encouraging spiritual wakefulness and sobriety, relieving grief, and releasing pain and tension--particularly headaches. Citrine fosters individuality and self-confidence, overcomes depression, stimulates digestion, and alleviates diabetes and stomach ailments. Other crystals will spur you to enhance your dreamwork. After you experience what crystals can do, you'll never be without them again! 416 pages (200 in color), 6 x 8.

                Customer Reviews:

                5 out of 5 stars FINALLY!!!.......2007-06-22

                I bought a lot of books about crystals and minerals and all of them seemed copy-cat to each other, and a bit out of touch or sometimes too far from where we stand in THIS WORLD. Many of them sound like as if they were "guru" or masters of some kind without case study or their own experience. It is very frustrating the way many authors use certain words such as "psychic" and spiritualism in every page! Michel Gienger's crystal power, healing book is so different from all other authors. His approach to crystal healing is logically explained, easy to understand chemical components of minerals and how and why it works, practical and down to earth, even spiritual part is more based on how the change of our minds can change our lives by the aid of crystals, and not that crystals change our lives automatically. And photos are so beautiful that because of his book and its photos I bought so many crystals and minerals. Thank you Michael!!! I recommend his book to everybody who is interested in crystal power!

                5 out of 5 stars Must Have.......2007-03-08

                If you've ever wonder why crystals and rocks effect you the way they do or if you are confused by all of the books out there that don't tell you how they arrived at what sometimes seems like arbitrary attributes...buy this book. This is a must have for any crystal healing reference library. Not your usual fare. "Crystal Power, Crystal Healing" supplies the missing pieces for working with rocks and crystals effectively. It explores why crystals have the effect they do..from their mineral classification and crystal structure to the actual chemical make-up....and how that effects their spiritual and healing properties.

                5 out of 5 stars WOW!.......2006-06-19

                This appeared along my path for research for a book of my own because it scratched the surface of some topics that no other book even begins to contemplate. This book is thoroughly well researched, full of experiential knowledge, and elevates crystal healing to a new level. It is concise and simple enough for anyone to explore, but it is a great resource especially for the newer breed of crystal co creators that are emerging.

                I cannot strongly reccomend this book enough to everyone!

                5 out of 5 stars Pretty Thorough.......2005-09-06

                This is an excellent reference for crystal collectors, particularly those who are interested in the metaphysical properties of minerals and gemstones.

                What makes this book unique is that it incorporates several elements into one volume. Many books that I have encountered describe crystals with the assumption that you know what they look like or they have pictures and geological data but do not describe the use of crystals. This book does all of these things.

                There are colored photos and, when possible, more than one version of a crystal is depicted so that you can see what the different forms look like. If you are new to the study of crystals, this is an invaluable resource because it helps you to identify crystals through pictures and through its mineral properties, so if you are a "rock hound" you can still get a lot of benefit from this book.

                The only detriment to this book is that it doesn't include more crystals! It covers many of the popular gemstones like amethyst, quartz, hematite, and agate, so you will still get great use out of this book. I only wish it was twice as long so that more minerals could be represented.

                I also am also glad that this book is readily available on the internet as it took me a long time to find this book in the bookstore. Though it is spectacular, I haven't seen it in many mainstream bookstores, so when you see it, get it, in case you don't see it again!

                5 out of 5 stars In depth and easy to understand.......2005-03-06

                I agree with all other reviewers that this is an incredible guide to crystals. This is my first book so I don't have anything to compare it to, but I'm so happy with it, I wouldn't want any other.

                I love the way the author classifies crystals into eight categories according to their structure. My favorite part of the book, surprisingly, is "Discovering the connections between crystalline structures and lifestyles." I have an interest in psychology and classifying people into personality types. I never read a more accurate description of my personality with a lot of relavent advice.
                Advertising Age Handbook Of Advertising
                Average customer rating: 3.5 out of 5 stars
                • Questionable value
                • Excellent Resource
                Advertising Age Handbook Of Advertising
                H G Lewis , and Carol Nelson
                Manufacturer: McGraw-Hill
                ProductGroup: Book
                Binding: Paperback

                GeneralGeneral | Business & Investing | Subjects | Books
                AdvertisingAdvertising | Marketing & Sales | Business & Investing | Subjects | Books
                GeneralGeneral | Marketing | Marketing & Sales | Business & Investing | Subjects | Books
                ASIN: 0844224480

                Book Description

                From Advertising Age(r), the most authoritative publication in the advertising industry, comes this comprehensive guide to planning, designing and implementing a successful advertising campaign. Directed to advertising and marketing professionals, business owners, and to anyone interested in the ins-and-outs of the advertising game, Advertising Age(r) Handbook of Advertising offers a complete analysis of what's needed to parlay a product and an idea into an advertising effort that succeeds in today's highly competitive marketplace.

                Customer Reviews:

                2 out of 5 stars Questionable value.......2001-05-06

                I approached this book as someone looking to enter the advertising field on the business side. Having read fifty pages or so, I'm not very happy with it. The writing style uses confusing wording for what should be simple statements. Consider this classic: "In the post-future-shock era, contingencies are more common than uninterrupted progress" (pg. 58). Or "In a database-driven organization, salesmanship can slowly give way to the recitation of fact" (pg. 18). Eh? Sadly, one of the authors is supposed to be an authority on direct marketing--one would assume that he could at least write clearly. Also scattered throughout the book are assertions, such as "A theory of marketing (that has great validity) is that marketers can't make a mistake by overflattering their targets" (pg. 33) that are mentioned once and never supported, examined, or referred to later. The authors seem to assume that the audience will believe that assertion and others based upon the audience's own prior knowledge of the field. Also, some ad campaigns are mentioned as being faulty, without saying why.

                Overall, I don't reccomend this book.

                5 out of 5 stars Excellent Resource.......2000-04-26

                AdAge does it again. The nations best source for the ad trade puts out another great resource. This book is full of survival techniques for the aspiring and seasoned ad pro.
                Advertising Law in the New Media Age (Corporate Law and Practice Course Handbook Series)
                Average customer rating: Not rated
                  Advertising Law in the New Media Age (Corporate Law and Practice Course Handbook Series)
                  Practising Law Institute , and Jeffrey S. Edelstein
                  Manufacturer: Practising Law Institute
                  ProductGroup: Book
                  Binding: Hardcover

                  GeneralGeneral | Taxation | Law | Subjects | Books
                  GeneralGeneral | Taxation | Law | Professional & Technical | Subjects | Books
                  ASIN: 0872243664
                  Advertising Law in the New Media Age 1999 (Corporate Law and Practice Course Handbook Series)
                  Average customer rating: Not rated
                    Advertising Law in the New Media Age 1999 (Corporate Law and Practice Course Handbook Series)

                    Manufacturer: Practising Law Institute
                    ProductGroup: Book
                    Binding: Paperback
                    ASIN: 0872246930

                    Product Description

                    Recent developments in Advertising Law, The Advertising Industry's Process of Voluntary Self-Regulation, Guidelines for Children's Advertising, NAD Case Reports, Report from Washington, Current developments in False Adevertising and Right of Public Law, different cases (court examples) and much more
                    Advertising law in the new media age, 1998 (Corporate law and practice course handbook series)
                    Average customer rating: Not rated
                      Advertising law in the new media age, 1998 (Corporate law and practice course handbook series)

                      Manufacturer: Practising Law Institute
                      ProductGroup: Book
                      Binding: Unknown Binding

                      GeneralGeneral | Taxation | Law | Subjects | Books
                      ASIN: 0872245071
                      The Catalog Management Handbook- 2nd Ed.
                      Average customer rating: Not rated
                        The Catalog Management Handbook- 2nd Ed.

                        Manufacturer: Cowles Business Media
                        ProductGroup: Book
                        Binding: Hardcover

                        GeneralGeneral | Business & Investing | Subjects | Books
                        DirectDirect | Marketing | Marketing & Sales | Business & Investing | Subjects | Books
                        ASIN: 0918110289

                        Book Description

                        The first edition of The Catalog Management Handbook, published in 1991, was a great success, and it quickly became an indispensable reference work for catalog professionals. Catalog Age magazine is proud to present the second edition of The Catalog Management Handbook. This all-new second edition contains over 100 articles selected from the pages of Catalog Age magazine. Learn from the respected leaders of the catalog industry, who offer insights and advice that can't be found in any other book on cataloging. This comprehensive selection of articles covers the catalog from every angle including: Business-to-Business ,Copy and Creative, Internet Marketing, Finance, International Marketing, Lists and Alternative Print Media, Database Marketing, Marketing and Management , Merchandising, Operations, Telemarketing, Printing and Production, Small Catalogs
                        ADVERTISING AGE HANDBOOK OF ADVERTISING
                        Average customer rating: Not rated
                          ADVERTISING AGE HANDBOOK OF ADVERTISING
                          Herschell Gordon and Carol Nelson Lewis
                          Manufacturer: NTC Business Books Lincolnwood, IL
                          ProductGroup: Book
                          Binding: Hardcover
                          ASIN: B000IX7GE2

                          Managing Outside Pressure: Strategies for Preventing Corporate Disasters
                          Average customer rating: 4 out of 5 stars
                          • Crisis management that understands politics
                          Managing Outside Pressure: Strategies for Preventing Corporate Disasters
                          Matthias Winter , and Ulrich Steger
                          Manufacturer: Wiley
                          ProductGroup: Book
                          Binding: Hardcover

                          Strategy & CompetitionStrategy & Competition | Management & Leadership | Business & Investing | Subjects | Books
                          Decision-Making & Problem SolvingDecision-Making & Problem Solving | Management & Leadership | Business & Investing | Subjects | Books
                          LeadershipLeadership | Management & Leadership | Business & Investing | Subjects | Books
                          ManagementManagement | Management & Leadership | Business & Investing | Subjects | Books
                          Corporate FinanceCorporate Finance | Finance | Business & Investing | Subjects | Books
                          GeneralGeneral | Business & Investing | Subjects | Books
                          LobbyingLobbying | Politics | Nonfiction | Subjects | Books
                          All TitlesAll Titles | Qualifying Textbooks - Fall 2007 | Stores | Books
                          ASIN: 0471979333

                          Book Description

                          "The value of Managing Outside Pressure is that, not only is it a handbook on issues identification and issues management, but it provokes thoughts about the evolution into reputation management." C.A.J. Herkströter Chairman of the Committee of Managing Directors of the Royal Dutch/Shell Group of Companies
                          "We have learned a that a company needs to establish and promote a dialogue with all its stakeholders. In brief: you can only realize what you can communicate. Against this background, I find this book to be very helpful in identifying and assessing issues that have the potential to develop into corporate crises." Jürgen Dorman CEO of Hoechst Corporation
                          "You don't have to be a giant like Nike, Shell or Texaco to come unstuck as campaigners spotlight your real (or perceived) corporate weakness. Winter and Steger provide excellent advice on how to predict and manage external pressures. Remember, though, the real trick is to use such pressures to drive internal change." John Elkington Chairman, SustaiAbility; author, Cannibals with Forks: The triple bottom line of 21st century business
                          "Brand and reputation are ever more important for value creation. Matthias Winter and Ulrich Steger launch a powerful new tool to manage reputation. It arms managers with a smart detector for potential public sparks or powder kegs. It offers options to keep them safely apart and rather design win-win solutions." Claude Fussler Vice-President for the Environment, Dow Europe

                          Customer Reviews:

                          4 out of 5 stars Crisis management that understands politics.......1999-09-02

                          I'm reading this book for an article I'm writing on crisis management. So far, this is the most helpful book I've read. Instead of being simply a list of prescriptions and platitudes, this book is very helpful in understanding the political dimensions of business crisis, particularly with respect to what the authors call "activist groups." I am very impressed with the even-handed treatment of corporate and activist group interests. Sometimes the authors do not seem as politically astute as they should be, but on balance this is a valuable book for any organization that must confront and responsibly respond to outside demands.

                          The Red Book Kirchner's Insurance Directories: Southern California July
                          Average customer rating: Not rated
                            The Red Book Kirchner's Insurance Directories: Southern California July
                            National Underwriter
                            Manufacturer: Natl Underwriter Co
                            ProductGroup: Book
                            Binding: Paperback

                            GeneralGeneral | Business & Investing | Subjects | Books
                            CasualtyCasualty | Insurance | Industries & Professions | Business & Investing | Subjects | Books
                            GeneralGeneral | Insurance | Industries & Professions | Business & Investing | Subjects | Books
                            DirectoriesDirectories | Catalogs & Directories | Reference | Subjects | Books
                            ASIN: 0872185885

                            Books:

                            1. Weiss Ratings Guide to Common Stocks: Winter 2001-02
                            2. Weiss Ratings' Guide to Life, Health and Annuity Insurers: Winter 1999-2000
                            3. World Trade Organization Annual Report 2002 (Wto World Trade Organization Annual Report)
                            4. Write Your Own Business Contracts: What Your Attorney Won't Tell You (Psi Successful Business Library)
                            5. Yearbook Of The International Law Commission 1999: Report of the Commission to the General Assembly on the work of its fifty-first session (Yearbook of the International Law Commission)
                            6. 2002 Pennsylvania Manufactures Register (Pennsylvania Manufacturers Register, 2002)
                            7. 2004 New Mexico Manufacturers Register (New Mexico Manufacturer's Register)
                            8. 2004 Virginia Manufacturers Directory (Virginia Manufacturer's Directory)
                            9. 2004 Wisconsin Manufacturers Register
                            10. 2005 Illinois Manufacturers Directory

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