American Business in China 2002-2003 (American Business in China)

Book Description

- Directory of U.S. Firms Operating in China & Hong Kong
- Hong Kong: A Special Administrative Region
- Exporting to China: Best U.S. Export Prospects
- Marketing, Exhibiting, and Advertising in China
- China's Major Cities for Foreign Investment
- Resources for U.S.-China Trade

Book Description

Differentiated instruction strategies that target the special needs of students with learning disabilities!

These classroom-proven strategies empower the teacher to target instructional modifications to the content, process, and products for students with learning disabilities in the general and the special education classroom. These best practices are the most up-to-date tactics available and specify numerous ways to differentiate instruction for students with learning disabilities. Invaluable for teachers in both inclusive and individual classes, this book provides numerous ideas and examples to help

Stress the brain-compatible teaching guidelines for varied instruction
Create practical, flexible lessons by varied instructional tactics, including webbing, cubing, scaffolded instruction, metacognitive tactics, and many other strategies
Foster the attention of diverse learners via self-monitoring, self-management, and responsibility strategies
Institute various peer tutoring systems that are practical and manageable in the inclusive class
Implement performance assessment and portfolios to diversity evaluation
Enhance social skills through group projects, role-play, and sharing tutoring responsibilities

The use of these research-proven practices will result in academic enhancement in your classroom. Whether your challenging students are identified as learning disabled or low-achieving, these strategies and tactics can lead to significant gains for you in reading comprehension, language arts, and math. This is a survival guide for differentiating instruction in today’s classrooms!

Customer Reviews:

Plenty of tested, tried applications.......2007-10-18

Both general and special education teachers and college-level collections catering to them will find essential the second edition of Differentiating Instruction for Students with Learning Disabilities. This offers standards-based teaching techniques that incorporate the latest brain research studies, and offer new information on universal design strategies for the classroom. From teaching tips to reflective teaching and exercises, DIFFERENTIATING INSTRUCTION holds plenty of tested, tried applications suitable for both specialty teaching and the general classroom alike.

Diane C. Donovan
California Bookwatch

Amazon.com

The Horizontal Organization, by institutional-change specialist Frank Ostroff, is a blueprint for the future development of public and private infrastructures that have outgrown the vertical, or "top-down," hierarchy that has been standard in the business community since the onset of the Industrial Revolution. "It is increasingly apparent that the long-favored vertical model is, by itself, no longer capable of meeting all the different needs of business," Ostroff writes. "It has been rendered inadequate for today's demanding competitive, technological, and workforce environments by its inherent shortcomings." The time is therefore right, he continues, completely to overhaul this outdated corporate structure and prepare for the next 50 years as some major establishments--such as Ford Motor Company's Customer Service Division, Xerox, and the federal Occupational Safety and Health Administration (OSHA)--already have done. Through well-reasoned arguments and the help of these and other real-world examples, Ostroff convincingly shows how his concepts might be employed to eliminate bureaucracy, improve productivity, and solve common long-term organizational problems. And by presenting the entire picture where only small pieces have previously been revealed, he makes a compelling case for radical change in the corporate world as well as in the public sector and non-profit universe. --Howard Rothman

Book Description

The vertical/functional hierarchy has been the mainstay of business since the industrial revolution. But it has its problems. In fact, the vertical design all but guarantees fragmented tasks, overspecialization, fiefdoms, turf wars, the urge to control from the top--all the negatives that foster organizational paralysis. In The Horizontal Organization, Frank Ostroff provides executives with the first truly viable alternative to the age-old vertical alignment. Indeed, he offers nothing less than the first full view of what the organization of the future looks like and how it works. The concept of horizontal organization has been hailed in Fortune as "a model corporation for the next fifty years" and in a Business Week cover story as "the real thing." But until now, management books have offered only piecemeal accounts of what the organization of the future might look like. Ostroff, a key developer of the concept of the horizontal organization, offers the first workable road map. He describes what the horizontal organization is, what it looks like, why it is important, how it helps improve performance, where it is appropriate, and how to develop it. The book contains real case examples that show how major international corporations (and one federal agency) have used Ostroff's concepts to meet their competitive goals. For instance, we see how Ford Motor Company's Customer Service Division turned to the horizontal organization to meet a highly ambitious goal--to get the customer's car fixed right, on time, the first time, at a competitive price, in convenient locations. We see how a horizontal design radically improved the performance of OSHA (the federal agency that oversees occupational safety), transforming it from a bureaucratic enforcer of regulations to a proactive problem-solver in a concerted effort to improve working conditions and save lives. And we see how Xerox combined both vertical and horizontal designs successfully, a case that underscores when a firm can best use the horizontal organization to achieve their goals. Ostroff also looks at a General Electric plant in North Carolina, Motorola's Space and Systems Technology Group, and the home finance division of Barclays Bank, highlighting how these major corporations have also used the horizontal organization to radically improve productivity. Many successful business books, such as Reengineering the Corporation and Beyond Reengineering, have given managers only a piece of the puzzle. Ostroff gives us the complete picture. The Horizontal Organization offers the first usable roadmap to the twenty-first-century firm. It is a book everyone who desires to radically improve the performance of their organization will want to read.

Customer Reviews:

A How-to manual for Change Managers.......2006-03-04

The author sees the tradition vertical structure of business as an outdated structure from the industrial era. This book pushes the horizontal organization. The horizontal organization does not divide the company into departments. Instead, it groups people and work across core processes. These core processes all work together to create and deliver something of value to the customers.

This new structure is supposed to flatten hierarchies, integrate many tasks into a few processes, and focuses all employees on what the customer needs, not what their department needs. The author demonstrates this through the use of case studies that include companies such as Ford, and government agencies such as US Occupational Safety and Health Administration. These case studies coupled with a discussion of the new structure combine to form a how-to manual for change managers, showing how companies can design and implement the right structure.

The author offers twelve principles to achieve this goal:
1. Organize across cross-functional core processes
2. Install process owners
3. Make teams
4. Integrate with customers and suppliers
5. Decrease hierarchy by eliminating non value-added-work and by giving team members the authority to make decisions
6. Build a culture of openness, cooperation and collaboration.
7. Empower employees by giving them tools, skills, motivation, and the authority they need.
8. Use information technology to help people reach performance objectives and deliver the value proposition to the customer
9. Measure the results
10. Redesign as necessary
11. Emphasize multiple competencies and train people to handle problems in cross-functional areas
12. Promote multiple-skilling, the ability to think creatively and respond flexibly to challenges that arise in the work that teams do.

A Solid Effort!.......2001-05-30

The horizontal organization is a more appropriate model for the knowledge age, according to author Frank Ostroff, who says companies increasingly find this structure more effective. He emphasizes the need to start with an understanding of your organization's core competencies and to develop a horizontal structure from there. Ostroff claims this is the first model of this approach, but it is not. In fact, his fairly academic book advances a trend that is already well documented. Horizontal organizations have been covered in numerous other books, which, like this one, promote more decentralized, downsized, team-oriented organizations with empowered workers. Despite a leaden, pedantic writing style, Ostroff distinguishes his theoretical discussion with several detailed examples of how the horizontal organization works and how you can apply it to your company. We ... recommend this book primarily to academics, who may enjoy its theoretical nature.

Enlightened Speculation.......2000-11-19

The subtitle promises that Ostroff will explain "what the organization of the future actually looks like and how it delivers value to customers." It is more accurate to say that Ostroff suggests what that organization will probably look like...and how it will probably deliver value to customers. Specifically, what he calls the Horizontal Organization "organizes around core process groups. All the people who work on a core process are brought together into a group that can easily coordinate its efforts and maximize the value of of what it delivers to customers." It differs from other models in that it is more comprehensive by incorporating "elements of some of the existing concepts, such as process reengineering, individual empowerment, and teams. But it goes beyond them by providing an overall framework for the organization that integrates and makes use of the best of these ideas in a new structure that has been proved in practice." So, Ostroff's intention is to help his reader understand what the Horizontal Organization is, how it works, how it can be developed, and how to decide where it can be effectively employed in any organization.

I rate this book so highly, not because it provides THE answers but because Ostroff asks what I consider to be the important questions as all of us proceed into an uncertain future. There are so many paradigm shifts occurring simultaneously. Words such as "organization" and "customer" seem to be redefined constantly, as are the concepts of "leader" and "manager" as well as "core business" and "competitive marketplace." Of course, despite what his book's subtitle suggests, Ostroff is well aware of all this. He thinks clearly, writes well, and in his concluding remarks indicates a proper respect for "buy in" throughout any organization., asserting that "the change effort itself and the new organization born from the old must have full top-down, bottom-up, cross-functional commitment. If done right, the integration of the fundamental principles of the horizontal organization will inspire the people in your organization, supercharge their performance, and create a winning value proposition that lifts your organization far above the competition."

Nothing New Here.......2000-04-21

The Horizontal Organization by Frank Ostroff is well written and an easy read. Its main draw back is that the author is claims that he is presenting something new when in fact it is not. The concept outlined in his book and the design principles for the horizontal organization are nothing but a "dumbed" down version of basic industrial engineering principles that has been espoused for years. The concept of organizing around business processes and with cross-functional teams has been discribed in various books by industrial engineers for years, espesially in the area of socio-technical systems design theory. The book is good in that it gives managers, with business major degrees, a good introduction to a sound organizational design theory. Any manager with an industrial or systems engineering degree will already be aware of these principles for organizational design to a far greater extent than the author.

Very helpful perspective.......1999-11-25

This is an excellent book with a forward-looking perspective. I found it useful to read RESPONSIBLE MANAGERS GET RESULTS, by Faust, el al, at the same time. The responsibility piece is important to the kind of horizontal organization Orstroff depicts in this book.

Average customer rating:
Simply Handmade: Gifts to Make (365 Beautifully Easy Ideas)

Manufacturer: Better Homes and Gardens Books
ProductGroup: Book
Binding: Hardcover
Similar Items:

Simply Handmade: 365 Easy Gifts & Decorations You Can Make (Crafts)

ASIN: 0696216035

Product Description

Make gifts that are unforgettable. Acknowledge special events and holidays throughout the year with handcrafted treasures. This book is filled with wonderful crafts projects to inspire your creativity--memorable homemade gifts that bring more meaning to the day. Get more year-round ideas at bhg.com/celebrate

Gifts to Make: 365 Beautifully Easy Ideas (Better Homes & Gardens)

Average customer rating:

Gifts to Make: 365 Beautifully Easy Ideas (Better Homes & Gardens)
Better Homes and Gardens Books
Manufacturer: Better Homes and Gardens
ProductGroup: Book
Binding: Hardcover

General | Crafts & Hobbies | Home & Garden | Subjects | Books

Seasonal | Crafts & Hobbies | Home & Garden | Subjects | Books

jp-unknown1 | Specialty Stores | Books
Similar Items:

ASIN: 0696214318

Book Description

Gift projects for every day of the year.

Spectacular gift ideas appeal to crafters and noncrafters alike.

Gifts range from simple ideas that require little effort or skill to craft projects that involve techniques explained in the instructions.

Includes elegant gift-wrapping techniques that add to presentation.

Projects list skill level and materials needed.

Book Description

Examining the foundations of the modern capitalist economy from a broad social scientific perspective, this challenging work draws on economics, sociology, political science and geography. The author posits that changing economic circumstances - namely, an end to the primacy of labour and property as determinants of prosperity - have created a need for a new theoretical platform: one that transcends standard economic discourse.

In Nico Stehr's view, knowledge is now the most significant source of economic growth - the 'prime productive factor'. This shift has ambiguous ramifications: Will it bring a more sustainable, less ecologically disruptive form of production, or escalating levels of unemployment? Questions of personal engagement are raised: What to be apprehensive about? Where are the possibilities for action in a context where such possibilities are being limited?

This book will appeal to students and social scientists with an interest in technology, globalization and the changing economy. It is accessibly written and relevant to researchers and policy makers within the public and private sectors as well as an academic readership.

Average customer rating:

Break out of the mold

The Best Ad Book on Commercials!

Cutting Edge Commercials: How to Create the World's Best TV Ads for Brands in the 21st Century
Jim Aitchison
Manufacturer: Prentice Hall
ProductGroup: Book
Binding: Paperback

General | Business & Investing | Subjects | Books
Advertising | Marketing & Sales | Business & Investing | Subjects | Books
General | Television | Entertainment | Subjects | Books
History & Criticism | Television | Entertainment | Subjects | Books
Similar Items:

The 30-Second Storyteller: The Art and Business of Directing Commercials (Aspiring Filmmaker's Library)

Cutting Edge Advertising II

Cutting Edge Radio: How to Create the World's Best Radio Ads for Brands in the 21st Century

Designing and Producing the Television Commercial

Hey, Whipple, Squeeze This: A Guide to Creating Great Ads, Second Edition

ASIN: 0130908282

Book Description

This is the definitive step-by-step guide to creating cutting edge television commercials, exploring everything from how television communicates, how planners contribute new insights, how to get great television ideas, how commercials are structured, how to sell concepts and how they should be executed.

Join a master class where the faculty includes Tim Delaney, Graham Fink, Neil French, Lee Garfinkel, Roy Grace, John Hegarty, Steve Henry, Drain Holmes, Lionel Hunt, Michael Patti, Jim Riswold and 70 other creative leaders. Share their personal creative processes in page after page of practical and inspiring guidance, complete with storyboards and case histories.

Step behind the famous campaigns at BBDO New York, Fallon, Goodby Silverstein, Howell Henry Chaldecott Lury, Leagas Delaney, Lowe, Saatchi & Saatchi, Wieden & Kennedy and great agencies in the US, UK and Australia. Consult film directors at Hungry Man, @ radical.media, Window, and many more. Explore creativity in the emerging markets of Asia, especially China and India. And possess the statistical evidence that creativity SELLS!

Customer Reviews:

Break out of the mold.......2004-05-14

Aitchison talks about the different myths in advertising and how some isn't true. Then he gives us some clues about how to get an idea and execute it successfully.

It is a great book that gathers opinions of advertisers worldwide. This is for someone in the advertising field who wants something different and original without going overboard.

The Best Ad Book on Commercials!.......2002-08-15

Bravo! Cutting Edge Commercials is the second book in the Cutting Edge series. This book contains the WORLD's BEST television commercials. Get your dose of inspiration here! Can't wait for the next volume to be published ...

Cutting Edge Radio: How to Create the World's Best Radio Ads for Brands in the 21st Century

Average customer rating:

good book for radio creative, not for sales
Radio is still a powerful medium
Another Masterpiece from Aitchison

Cutting Edge Radio: How to Create the World's Best Radio Ads for Brands in the 21st Century
Jim Aitchinson
Manufacturer: Pearson Education,Singapore
ProductGroup: Book
Binding: Paperback

Advertising | Marketing & Sales | Business & Investing | Subjects | Books

General Broadcasting | Radio | Entertainment | Subjects | Books

General | Arts & Photography | Subjects | Books

General | Performing Arts | Arts & Photography | Subjects | Books

Media Studies | Social Sciences | Nonfiction | Subjects | Books

All Titles | Qualifying Textbooks - Fall 2007 | Stores | Books

Arts & Photography | Qualifying Textbooks - Fall 2007 | Stores | Books

Business & Investing | Qualifying Textbooks - Fall 2007 | Stores | Books

Entertainment | Qualifying Textbooks - Fall 2007 | Stores | Books

Nonfiction | Qualifying Textbooks - Fall 2007 | Stores | Books
Similar Items:

ASIN: 0130093157

Book Description

This is the first definitive side-by-side guide to creating cutting edge radio commercials, exploring everything from how radio communicates, what kind of commercials work best, how to get great radio ideas and develop them into scripts, how to cast the best talent, and how to record and mix the final tracks.

Join a master class of legendary radio gurus that includes Britain's Tony Hertz and Ralph Van Dijk … America's Austin Howe, John Immesoete, Keith Reinhard and Thomas Hripko … Australia's Street Remley, Lionel Hunt and Jack Vaughan. Spiced with first-hand tips from famous creatives like Michael Conrad, David Droga, Paul Fishlock, Neil French, Steve Henry, and more. Share their personal creative processes in page after page of practical and inspiring advice, complete with the world's best scripts. Learn the trade secrets of radio recording in the world's sharpest studios like Britain's Angell Sound and Eardrum, America's Famous Radio Ranch, Australia's Flint Webster, Song Zu and Stellar Sound.

Step behind the scenes of radio campaigns like Real American Heroes and Motel 6 from world-class agencies like BBDO, The Campaign Palace, DDB Worldwide, Leo Burnett, Saatchi & Saachi, and many more. It's the one book that can help you master radio creativity.

Customer Reviews:

good book for radio creative, not for sales.......2007-06-27

I recently got into radio sales, and I bought this book prior to taking the position. Unfortunately this book was all about the creative process of developing radio advertisement and not about selling them. So, great for creative side, not so much sales.

Radio is still a powerful medium.......2007-03-13

Radio can captivate the theater of the mind when selling products and services to prospects and holds value in todays medium rich marketplace.
This book helps direct and focus your radio campaign, saving you thousands of dollars in protential marketing and medium buying errors

Another Masterpiece from Aitchison.......2002-10-25

The Writing Radio chapter alone is worth every penny spent on this yet another masterpiece penned by Jim Aitchison. When's your next book coming out?

Average customer rating:

Cutting Edge Radio: How to Create the World's Best Radio Ads for Brands in the 21st Century
Jim Aitchinson
Manufacturer: Pearson Singapore
ProductGroup: Book
Binding: Paperback
ASIN: B000OHFFS6

Book Description

William P. Fisher demonstrates in 45 dynamic, quick-hitting chapters how to develop the leadership qualities that will take you and your organization to the top.

Customer Reviews:

A Partial Model for Those Interested in Business Leadership.......2000-08-11

To quote the author, "The ultimate purpose of this book is to make you a better leader, a better manager, a better thinker, a better activator, and a better 'boss.'"

The book contains 45 chapters that outline 60 qualities of a perfect leader and 65 laws of leadership. Some of the laws contain substanial subdetail, so you get even more lists than this suggests.

For a young person interested in leadership, this book is a helpful abstract on ideal qualities, habits, and actions of leaders. I saw no serious problem with the lists.

I rated the book down one star because the examples sometimes didn't quite work the way they should with the lists. As a result, the list can leave you with an incomplete sense of the concept. For example, Law 9 is "consistency can often be as valuable as accuracy." The example given is of a hypothetical employee who has been with the company a long time, and is always wrong. Eventually, Elbaulav (the person's name) becomes the CEO's assistant. The CEO asks his advice, and then does the opposite. I don't think that's going to help anyone understand why this rule is a good one. Consistency is valuable because it creates and reinforces a sense of certainty that inspires trust and useful action.

Here are two other examples of the laws in the book:

Law 40 "You need to read people and situations as accurately and quickly as you read books."

Law 54 "SERVICE equals PROFITS - People Returning Often For Insured Total Satisfaction."

Obviously, there's a lot to learn from other books to be able to implement these laws. But that's okay, it gives you a goal.

If you have seen good leaders, you will not need this book. The points made will remind you of what you know, but are not developed enough to cause you to want to or know how to change what you are doing wrong.

Overcome your misconceptions about what leaders are supposed to do!

Book Description

This new analysis of the data may shake up health insurance reform.

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