Conflict Between Equilibrium and Disequilibrium Theories: The Case of the U.S. Labor Market
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    Conflict Between Equilibrium and Disequilibrium Theories: The Case of the U.S. Labor Market
    Ricahrd E. Quandt , and Harvey S. Rosen
    Manufacturer: W E Upjohn Inst for
    ProductGroup: Book
    Binding: Hardcover

    GeneralGeneral | Business & Investing | Subjects | Books
    GeneralGeneral | Reference | Business & Investing | Subjects | Books
    UnemploymentUnemployment | Economics | Business & Investing | Subjects | Books
    GeneralGeneral | Reference | Subjects | Books
    ASIN: 0880990619

    Directing Youth Sport Programs
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      Directing Youth Sport Programs
      Rainer Martens
      Manufacturer: Human Kinetics Publishers
      ProductGroup: Book
      Binding: Paperback

      EducationEducation | Reference | Business & Investing | Subjects | Books
      Physical EducationPhysical Education | Education Theory | Education | Nonfiction | Subjects | Books
      Children's SportsChildren's Sports | Coaching | Sports | Subjects | Books
      GeneralGeneral | Sports | Subjects | Books
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      ASIN: 0736036962

      Book Description

      Produced by the American Sport Education Program and written by ASEP founder Rainer Martens, Directing Youth Sport Programs is the best collection of administrative resources available to youth sport directors. Containing a wealth of hands-on, practical information, Directing Youth Sports Programs will help you develop a sound program philosophy and compatible policies.

      This no-nonsense book will help you develop a comprehensive system for recruiting, selecting, educating, and evaluating coaches. It also gives you a step-by-step plan for involving parents so that you can make youth sport a family affair. You'll learn how to evaluate and reduce the risks in your program, increase your program income through special event fundraising and commercial sponsorships, and evaluate and improve your event management skills.

      Directing Youth Sports Programs is loaded with helpful tools to get your program on the right track, including sample recruiting plans, job descriptions for coaches, a sample calendar of events, a first aid inventory, emergency medical information, and up-to-date addresses and reference information. You'll also find more than 30 forms and 20 practice exercises to use to organize and manage your program, plus a unique Sport Event Planner—an indispensable tool to guide you through the process of planning youth sport events.

      Whether you're a novice youth sport director looking for a user-friendly handbook or an experienced administrator in search of a strategic reference, turn to ASEP for the ideal resource.

      Since 1981 the American Sport Education Program (ASEP) has provided educational opportunities for over one million coaches, parents, and sport administrators through its multilevel curriculum. ASEP's Directing Youth Sports Programs is the perfect resource to help youth sport administrators offer quality sport experiences.

      For more information about ASEP, and additional resources, write or call toll-free:

      ASEP P.O.

      Getting to Peace: Transforming Conflict at Home, at Work, & in the World
      Average customer rating: Not rated
        Getting to Peace: Transforming Conflict at Home, at Work, & in the World
        William Ury
        Manufacturer: Diane Pub Co
        ProductGroup: Book
        Binding: Hardcover

        GeneralGeneral | Social Sciences | Nonfiction | Subjects | Books
        ASIN: 0756768128

        Product Description

        We've been taught that war is human nature, & that there is little that we as individuals can do about it. Here is a book which turns the conventional wisdom upside down & shows why & how peace is now within our grasp. Based on two decades of research & new anthropological evidence, the book revisits our past & radically reframes old perceptions of human conflict. Presents a powerful new approach for dealing with human differences. Ury calls it the "Third Side." In every dispute there are not just two sides, but an untapped third side that can transform destructive conflicts into cooperation. Using real-life examples from the family, the school, the workplace, & the world, he gives ten practical ways we can all tap the power of the third side.

        Measuring retail performance: category sales and productivity benchmarks.(Cover Story): An article from: Do-It-Yourself Retailing
        Average customer rating: Not rated
          Measuring retail performance: category sales and productivity benchmarks.(Cover Story): An article from: Do-It-Yourself Retailing
          Walter E. Johnson
          Manufacturer: National Retail Hardware Association
          ProductGroup: Book
          Binding: Digital
          ASIN: B00096JQ5A
          Release Date: 2005-07-28

          Book Description

          This digital document is an article from Do-It-Yourself Retailing, published by National Retail Hardware Association on April 1, 1996. The length of the article is 3007 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.

          From the supplier: Success in retailing can be gauged through an analysis of benchmark statistics on market share and comparative data on sales and operations. A retail chain that wishes to improve its performance should initially find out what category it belongs. From there, it should draw up strategies to enhance marketing, decrease inventory costs, increase profitability and decrease overhead costs.

          Citation Details
          Title: Measuring retail performance: category sales and productivity benchmarks.(Cover Story)
          Author: Walter E. Johnson
          Publication: Do-It-Yourself Retailing (Magazine/Journal)
          Date: April 1, 1996
          Publisher: National Retail Hardware Association
          Volume: v170 Issue: n4 Page: p53(8)

          Article Type: Cover Story

          Distributed by Thomson Gale
          Production, sales, and the change in inventories: An identity that doesn't add up (NBER working paper series ; working paper)
          Average customer rating: Not rated
            Production, sales, and the change in inventories: An identity that doesn't add up (NBER working paper series ; working paper)
            Jeffrey A Miron
            Manufacturer: National Bureau of Economic Research
            ProductGroup: Book
            Binding: Unknown Binding

            ProductivityProductivity | Industrial, Manufacturing & Operational Systems | Engineering | Professional & Technical | Subjects | Books
            GeneralGeneral | Industries & Professions | Business & Investing | Subjects | Books
            ASIN: B00071ILV2
            Sales Productivity Measurement (Asqc Briefing)
            Average customer rating: Not rated
              Sales Productivity Measurement (Asqc Briefing)
              George A. Smith
              Manufacturer: ASQ Quality Press
              ProductGroup: Book
              Binding: Paperback

              GeneralGeneral | Business & Investing | Subjects | Books
              Production & OperationsProduction & Operations | Management & Leadership | Business & Investing | Subjects | Books
              GeneralGeneral | Marketing | Marketing & Sales | Business & Investing | Subjects | Books
              ManagementManagement | Sales & Selling | Marketing & Sales | Business & Investing | Subjects | Books
              Production, Operation & ManagementProduction, Operation & Management | Industrial, Manufacturing & Operational Systems | Engineering | Professional & Technical | Subjects | Books
              ProductivityProductivity | Industrial, Manufacturing & Operational Systems | Engineering | Professional & Technical | Subjects | Books
              ASIN: 0873893336

              Special Edition Using ACT! 2000 (SE Using)
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                Special Edition Using ACT! 2000 (SE Using)
                Curtis Knight , and Nancy Sparks
                Manufacturer: Que
                ProductGroup: Book
                Binding: Paperback

                Systems & PlanningSystems & Planning | Management & Leadership | Business & Investing | Subjects | Books
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                ASIN: 0789721368

                Book Description

                Special Edition Using ACT! 2000 anticipates your needs as an everyday user and supports you ergonomically. You will be quite able to navigate and utilize the information in the text no matter your ultimate goal might be. You may look at the text from a mainly referential organization, with task-based tutorials offered to augment and support your experience. With the use of indices, jump tables, margin notes, and exercise tracks, you should have no trouble navigating the text and making full use of all the information provided.

                Development Arrested: Race, Power and the Blues in the Mississippi Delta
                Average customer rating: 4.5 out of 5 stars
                • Unique, powerful story of Mississippi
                • "Blues Epistemology" is worth the book alone
                Development Arrested: Race, Power and the Blues in the Mississippi Delta
                Clyde Woods
                Manufacturer: Verso
                ProductGroup: Book
                Binding: Hardcover

                Economic HistoryEconomic History | Economics | Business & Investing | Subjects | Books
                BluesBlues | Musical Genres | Music | Entertainment | Subjects | Books
                Folk & TraditionalFolk & Traditional | Musical Genres | Music | Entertainment | Subjects | Books
                JazzJazz | Musical Genres | Music | Entertainment | Subjects | Books
                RockRock | Musical Genres | Music | Entertainment | Subjects | Books
                GeneralGeneral | 19th Century | United States | Americas | History | Subjects | Books
                GeneralGeneral | State & Local | United States | Americas | History | Subjects | Books
                MississippiMississippi | State & Local | United States | Americas | History | Subjects | Books
                SouthSouth | State & Local | United States | Americas | History | Subjects | Books
                HistoryHistory | African Americans | United States | Americas | History | Subjects | Books
                GeneralGeneral | Americas | History | Subjects | Books
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                Discrimination & RacismDiscrimination & Racism | Social Sciences | Nonfiction | Subjects | Books
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                ASIN: 1859848117

                Book Description

                "Development Arrested" is a major reinterpretation of the two-centuries-old conflict between the African Americans and planters in the Mississippi Delta. In a definitive study of the history and social structures of the plantation system, Clyde Woods examines both planter domination of politics and economy in the region and the continuing resistance of the African American working class to the system's depredations. "Development Arrested" traces the decline and resurrection of plantation ideology in national public policy discourse from Thomas Jefferson to Bill Clinton. Woods documents the unceasing attacks on the gains of the Civil Rights Movement and how, despite having suffered countless defeats at the hands of the planet regime, African Americans in the Delta have continued to push forward their agenda for social, economic, and cultural justice. He examines the role of the Blues in sustaining their efforts, surveying a musical tradition-including Jazz, Rock and Roll, Soul and Rap-that has embraced a radical vision of social change. This is an important contribution to the current political debates involving Mississippi politics, the presidency and Congress, and to our understanding of Black, US, and Southern history.

                Customer Reviews:

                5 out of 5 stars Unique, powerful story of Mississippi.......2006-03-05

                When I moved to the Mississippi Delta, where I lived for two years, I had no understanding of the rich history that confronted me from the start. The Delta is a magical place and because of Clyde Woods, I have perspective on the beauty and horror of this region. I lived near the small town of Drew (actually I lived on the grounds of Parchman) where evidence of early bluesmen and the modern civil rights movement still abound. The infamous Dockery Plantation (once home to some of the greatest blues musicians) is nearby and people who were part of the Movement are still alive and willing to talk about their experiences. Woods obviously spent much time in the Delta to craft his timely book. It is truly the best book I've read about Mississipi Delta history and it certainly gave me a much stronger understanding of where I had come to live.

                4 out of 5 stars "Blues Epistemology" is worth the book alone.......2004-10-12

                Music is a slippery thing to define. Many associate it with a sound object of some kind, but as many have pointed out, the perceptual filters and hermeneutic webs wound into the reception of sound objects have brought many, especially in the cultural studies tradition, to conclude that no separation between the two is possible, necessary, or even desirable. The most straightforward example of this conception of music among these authors can be found within "Development Arrested." While the word "blues" is often used to describe a genre of music historically originating in African-American communities, or a label applied to the collective identity of African-Americans ("Blues People") Woods instead contends that Blues is best understood as a way of understand the collective and accumulated historical consciousness and responses to continuing economic and political exploitation. Incorporating the optimistic aesthetic arguments of Albert Murray (Stomping the Blues), Woods finds a dialectic of both critique and affirmation in the blues. In doing so, Woods wishes to bridge the gap separating the blues as an aesthetic form and the blues as a theory of socio-economic development. Primarily Woods seeks this bridge in drawing new types of boundaries around blues discourse.


                This `Blues Epistemology' (B.E.) is a lens of viewing and understanding the world that can take the form of a deliberately constructed sound object, or a book on the legacy of plantation power in the Delta. This epistemology has, according to Woods, several major distinguishing features. It is oppositional, concerned with social relations, socially realistic in its analysis, and demystifying. In addition, cultural productions of this epistemology are affirmative, and confessional, class-based, and enact/maintain an imagined community among African-Americans. In Woods' specific case, he uses B.E. to write a history of power relations in the Delta from the Plantation Revolution from inception to present-day.

                `Sound objects' are powerful product and exemplars of this epistemology, but only one of its many modes of expression. For as ephemeral and marginalized groups come into and out of daily life, their ideas, once embedded in their lives, are now embedded in their cultural production, live on. For example, Woods specifically links the Delta Blues to a working-class consciousness that seeks genuine participatory democracy. This African-American working class then becomes a major factor in the creation of African-American studies, which should be seen as reproducing this structure of understanding. Overall, what is central to understanding Woods' conception of the "Blues" is that it seeks to uncover (or recover) the organic connection between the lived experience of African-Americans and their intellectual production. At the same time, it challenges and defies a Euro-American understanding of `history' and `hermeneutic' as separate entities, and argues forcefully for `re-membering' each as part of the other.


                This then becomes the basis for re-reading the history of slavery and underdevelopment. Using Marx's critique of chattel slavery and Eric Williams "Capitalism and Slavery," Woods finds that the blues (understood widely) develop their staunch oppositionality out of the need to resist the totalizing structures of white plantation owners after slave trade ended in the early 1800's. As local economic structures during reconstruction first failed to develop along different social patterns (the gang system was still used on some sharecropping areas) than before, this contributed to the ongoing concern with social realism. African-Americans took the situation into their own hands, with strikes, rights demanded, and attempts to reintroduce the Black Codes failed. For Woods, the Delta was the post-war center of African-American political thought, it became necessary for white institutions to, ove the next 100 years, portray its Black residents as "passive, criminal, and ignorant." When of course, nothing could be further from the truth.

                Still, massive violence and its symbolic equvalents, such as the Lost Cause, were deployed to disenfranchise black Americans, such as in the election of 1875, and during the subsequent years of Mississippi as a one-party Democratic state. At the same time, the blues (the name of which Woods traces to the Southern fear of black men in Union military garb--"The Black and Blues") gains its ascension. Even through planter-dominated Roosevelt's Agricultural Adjustment Act of the 1930's and the Enclosure movement, Big Bill Broonzy, Federal eugenics and sterilization, and Gunnar Myrdal's liberal racism of the 1940's. Woods includes excellent pictures and captions linking Blues epistemology with Black survival and resistance in the South. In addition, his analysis includes the role of the Blues music and Blues ideology in the 1950's and 1960's civil rights movement, with emphasis on Junior Wells and Muddy Waters, but noting the growth of such artists as Junior Kimbrough, and R.L. Burnside. Woods finishes by focusing on other moments of resistance and autonomy in the Delta, including the Tunica incident in 1985 and the Delta Pride strike of 1990, with a scathing point by point condemnation of the Lower Mississippi Delta Development Commission, and the work done under its then-chairman Bill Clinton.

                Woods' book is an ambitious work of regional history in American Studies--told through the interpretive framework of Blues epistemology. It is a detailed blow by blow account of the local history in terms of race and economic underdevelopment, valorizing indigenous wisdom from a left populist perspective, and making the case that racism is a *structure*--not a failure to dispel lower-class fear (as the liberals would have it) or a failure to adhere to indivdualist ethics (as conservatives would have it. Instead racism is exposed as the deep structure of a slavery that existed originally to make class (as in Eric William's "Capitalism and Slavery"), but ended up making race in the process (Berlin's "Many Thousands Gone"), and continues to this day through the systematic and planned reproduction of oppression and inequality, secured in part, "by ethnic warfare."

                The Peasants of Ottobeuren, 1487-1726: A Rural Society in Early Modern Europe.(Book review): An article from: Renaissance Quarterly
                Average customer rating: Not rated
                  The Peasants of Ottobeuren, 1487-1726: A Rural Society in Early Modern Europe.(Book review): An article from: Renaissance Quarterly
                  W. David Myers
                  Manufacturer: Thomson Gale
                  ProductGroup: Book
                  Binding: Digital

                  GeneralGeneral | Literature & Fiction | Subjects | Books | Classics | Comic | Contemporary | Literary
                  GeneralGeneral | Literature & Fiction | Subjects | e-Docs | Formats | Books
                  ASIN: B000SHN0VG
                  Release Date: 2007-06-23

                  Book Description

                  This digital document is an article from Renaissance Quarterly, published by Thomson Gale on June 22, 2006. The length of the article is 840 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.

                  Citation Details
                  Title: The Peasants of Ottobeuren, 1487-1726: A Rural Society in Early Modern Europe.(Book review)
                  Author: W. David Myers
                  Publication: Renaissance Quarterly (Magazine/Journal)
                  Date: June 22, 2006
                  Publisher: Thomson Gale
                  Volume: 59 Issue: 2 Page: 571(3)

                  Article Type: Book review

                  Distributed by Thomson Gale

                  Gonzo Marketing: Winning Through Worst Practices
                  Average customer rating: 3.5 out of 5 stars
                  • A Little Underwhelming and Hard to Follow
                  • Starts off promising... ends poorly
                  • The one book your boss doesn't want you to read
                  • This is a book that should be followed in spirit
                  • Don't waste your money
                  Gonzo Marketing: Winning Through Worst Practices
                  Christopher Locke
                  Manufacturer: Perseus Books Group
                  ProductGroup: Book
                  Binding: Paperback

                  GeneralGeneral | Business & Investing | Subjects | Books
                  AdvertisingAdvertising | Marketing & Sales | Business & Investing | Subjects | Books
                  GeneralGeneral | Marketing | Marketing & Sales | Business & Investing | Subjects | Books
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                  ASIN: 0738207691
                  Release Date: 2002-10-15

                  Amazon.com's Best of 2001

                  The coauthor of the no-more-business-as-usual blockbuster The Cluetrain Manifesto--which basically told Net-age marketers to stop talking at their markets and start conversing with them--follows up with a book that's more a highly entertaining, nimbly erudite screed against our current mass-market, mass-media culture than it is a recipe book for e-commerce marketing success in the post-cyberboom era. Writing in a paler imitation of the profanely irreverent, freely associative "gonzo" journalism style pioneered by his obvious idol Hunter S. Thompson, Locke starts with the by-now-familiar idea that old-style mass-marketing "broadcast" advertising just won't work on the Web. Indeed, he says, conventional print-ad tactics as embodied online by banners and pop-ups might actually generate more ill will than sales, and that's why companies must use the Web to somehow enjoin their products and services to the quirky niche interests of the gazillion individual cybercommunities (or "micromarkets") whose greatest advantage for marketers is how freely and speedily their members talk among themselves, touting a brand when and if it's truly deserved.

                  Useful examples of such enjoinment don't appear until a slim, penultimate chapter, and they are mostly theoretical in nature, e.g., what if Ford, after giving its employees worldwide free home computers and Net access (which it did), got all of them who were into organic gardening to infiltrate organic-gardening Web communities to push (via the subtle art of persuasion, one supposes) the niftiness of Ford pickups for organic gardeners? Truth be told, Locke seems more like a social critic or humanist at heart than a marketing consultant, and his essential disdain for corporations (which are anti-human, he declares, despite all their philanthropic tootle) leaves the reader wondering whether he really wants e-commerce to effectively pervade the Web's truly democratic, populist microcommunities for its own purposes. As his wonderfully cranky cult Web zine, Entropy Gradient Reversals, and his alter ego therein, RageBoy, have proven, the man's a smart, witty, broadly read cyberpundit. In Gonzo Marketing, he tweaks everyone from Disney, Time Warner AOL, and IBM to fellow biz-book writers like Seth Godin (Permission Marketing), and if you read it first for its own eclectic, acerbic delights and second for a postboom e-marketing primer, you'll be rightly pleased. --Timothy Murphy

                  Product Description

                  Paperback: 256 pages Publisher: Perseus Books Group (October, 2002) Language: English ISBN: 0738207691 Product Dimensions: 9.0 x 6.1 x 0.7 inches The coauthor of the no-more-business-as-usual blockbuster The Cluetrain Manifesto--which basically told Net-age marketers to stop talking at their markets and start conversing with them--follows up with a book that's more a highly entertaining, nimbly erudite screed against our current mass-market, mass-media culture than it is a recipe book for e-commerce marketing success in the post-cyberboom era. Writing in a paler imitation of the profanely irreverent, freely associative "gonzo" journalism style pioneered by his obvious idol Hunter S. Thompson, Locke starts with the by-now-familiar idea that old-style mass-marketing "broadcast" advertising just won't work on the Web. Indeed, he says, conventional print-ad tactics as embodied online by banners and pop-ups might actually generate more ill will than sales, and that's! why companies must use the Web to somehow enjoin their products and services to the quirky niche interests of the gazillion individual cybercommunities (or "micromarkets") whose greatest advantage for marketers is how freely and speedily their members talk among themselves, touting a brand when and if it's truly deserved. Useful examples of such enjoinment don't appear until a slim, penultimate chapter, and they are mostly theoretical in nature, e.g., what if Ford, after giving its employees worldwide free home computers and Net access (which it did), got all of them who were into organic gardening to infiltrate organic-gardening Web communities to push (via the subtle art of persuasion, one supposes) the niftiness of Ford pickups for organic gardeners? Truth be told, Locke seems more like a social critic or humanist at heart than a marketing consultant, and his essential disdain for corporations (which are anti-human, he declares, despite all their philanthropic tootle) leaves the reader wondering whether he really wants e-commerce to effectively pervade the Web's truly democratic, populist microcommunities for its own purposes. As his wonderfully cranky cult Web zine, Entropy Gradient Reversals, and his alter ego therein, RageBoy, have proven, the man's a smart, witty, broadly read cyberpundit. In Gonzo Marketing, he tweaks everyone from Disney, Time Warner AOL, and IBM to fellow biz-book writers like Seth Godin (Permission Marketing), and if you read it first for its own eclectic, acerbic delights and second for a postboom e-marketing primer, you'll be rightly pleased.

                  Customer Reviews:

                  3 out of 5 stars A Little Underwhelming and Hard to Follow.......2006-06-13

                  I read this books just a couple of weeks after reading The Cluetrain Manifesto, which I really enjoyed. This book seems to be a practical response to Cluetrain for marketers. Some of the ideas are very interesting, and I actually learned a few things about marketing (I am a non-marketer), but I had a very difficult time finishing the book. Locke seems to write in the long, seemingly drug-induced style of Jack Kerouac. This is fun for a while, but as previous reviewers have stated, as soon as the reader expects some "meat" to his arguments (fuzzy as they may be), he continues on in a kind of mystical muse. I got stuck here for a while, finally finished it, and didn't feel like I got any more out of it.

                  Taken in spirit, the ideas presented here are pretty good, if not somewhat utopian (euphoric?). But I have one problem with the whole "don't act like you are a marketer, even if you are" thing: you are still a marketer trying to sell something! Wouldn't intellectual honesty just be to say, "Hey, I sell trucks for GM, but I like organic gardening, too", instead of working in a kind of covert fashion. Perhaps marketers should include some disclaimer like "This is an attempt to sell a product. All communications will be used for that purpose." Mr. Locke would probably disagree with my interpretation, but this seems to be the practical outcome of his ideas.

                  In summary: The Cluetrain Manifesto is good, the spin-off (this book) is alright.

                  3 out of 5 stars Starts off promising... ends poorly.......2006-01-19

                  Wow! This book was like a breath of fresh air and very vindicating -- saying everything that I'd been yelling at my bosses for ages.

                  And then, midway through the second disc, the author seemed to go into fits of hysterics, talking about duality, spirituality, and eCommerce. Where did this come from? Until this awful turn, it was a great listen.

                  5 out of 5 stars The one book your boss doesn't want you to read.......2005-03-27

                  If you ever thought you needed permission to have and express your own thoughts, this book is it.
                  Razor sharp, it cuts through centuries of accepted wisdom bringing the modern marketplace up to speed with today's reality and it's not flattering to those who thought they had the marketplace nailed.
                  In almost every respect, Chris Locke's observations are an accurate look not so much at the broad spectrum of what mainstream media considers the marketplace, but the actual marketplace as it really is - you and me and every individual on the planet. It's all about what makes us tick and the things we like and dislike and what moves us and doesn't.
                  It's a wake-up call in the corridors of power and the residents thereof had better pay attention because this book is not merely addressing their audience, it's addressing their subordinates.
                  This is the book that puts the voice back in the little person.
                  A word of caution:
                  Do NOT lend this book because you won't get it back.

                  5 out of 5 stars This is a book that should be followed in spirit.......2005-03-10

                  First off, this book presents several examples of best practices ("case studies"), including United Colors of Beneton, Motley Fool, and Ford.

                  Second of all, Locke doesn't hold any marketer's hand, and yes, he can be pretty brutal at times. He assumes, quite rightly, that you didn't get into this job to help humanity, you got into to get a paycheck. That's not cynicism, that's intellectual honesty, and if you can't handle it, you'll never be anything but mediocre.

                  Essentially, Locke's main thesis is: THE DIFFERENCE BETWEEN MEDIOCRE MARKETING AND GREAT MARKETING IS INTELLECTUAL HONESTY. And if it takes him 200 pages to make this point, then the fault lies in how much we have grown accustomed to believing our own B.S., just because its easier that way. How my corporations have lied themselves into bankruptcy? How many bad projects have you seen go forward because everyone was too scared to get in the way?

                  This book is a bricolage of good points and great ideas. As a consistant system, it fails.In the real world, Locke's ideas are completely unworkable, IF YOU FOLLOW THEM VERBATIM. Like any idealistic manifesto, it's got its fair share of hyperbole.

                  However, in terms of a Marketing Philosophy, it's brilliant. Whenever I get discouraged, I read this book. It reminds me of a comment David Ogilvy once made, "The consumer isn't a moron, she's your wife", meaning that advertisers and marketers should treat their audiences with respect and dignity (or else).

                  1 out of 5 stars Don't waste your money.......2004-03-31

                  I got to page 26 and gave up. Lockes writings lack focus and are void of humour. I read as much as I could with patience until it became clear this book was simply someone rambling on about nothing. Save your money for something worth reading.
                  Gonzo Marketing: Winning Through Worst Practices
                  Average customer rating: Not rated
                    Gonzo Marketing: Winning Through Worst Practices
                    Christopher Locke
                    Manufacturer: Hardie Grant Books
                    ProductGroup: Book
                    Binding: Paperback
                    ASIN: 1740640357

                    Concepts in Judgement and Decision Research: Definitions, Sources, Interrelations, Comments
                    Average customer rating: Not rated
                      Concepts in Judgement and Decision Research: Definitions, Sources, Interrelations, Comments
                      Barry F. Anderson , Donald H. Deane , Kenneth R. Hammond , Gary H. McClelland , and James C. Shanteau
                      Manufacturer: Praeger Publishers
                      ProductGroup: Book
                      Binding: Hardcover

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                      ASIN: 0030593379
                      CONCEPTS IN JUDGEMENT AND DECISION RESEARCH: Definitions, Sources, Interrelations, Comments.
                      Average customer rating: Not rated
                        CONCEPTS IN JUDGEMENT AND DECISION RESEARCH: Definitions, Sources, Interrelations, Comments.
                        et al. Barry F. Anderson
                        Manufacturer: Praeger Publishers
                        ProductGroup: Book
                        Binding: Paperback
                        ASIN: B000OEHXUW

                        Legal aspects of life insurance (Irwin series in insurance)
                        Average customer rating: Not rated
                          Legal aspects of life insurance (Irwin series in insurance)
                          Dan Mays McGill
                          Manufacturer: R.D. Irwin
                          ProductGroup: Book
                          Binding: Unknown Binding

                          GeneralGeneral | Insurance | Industries & Professions | Business & Investing | Subjects | Books
                          LifeLife | Insurance | Industries & Professions | Business & Investing | Subjects | Books
                          ASIN: B0007F293O
                          Mcgill's Legal Aspects Of Life Insurance (Huebner School Hardcover Book Series)
                          Average customer rating: Not rated
                            Mcgill's Legal Aspects Of Life Insurance (Huebner School Hardcover Book Series)

                            Manufacturer: Amer College
                            ProductGroup: Book
                            Binding: Hardcover

                            GeneralGeneral | Business & Investing | Subjects | Books
                            HealthHealth | Insurance | Industries & Professions | Business & Investing | Subjects | Books
                            ASIN: 1579960618

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