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Cool Restauants Amsterdam (Cool Restauants)
Manufacturer: Te Neues Publishing Company ProductGroup: Book Binding: Paperback Similar Items:
ASIN: 3823845888 |
Book Description
Amsterdam is a city at the cutting-edge of international trends in fashion, art, architecture, and design and its restaurant culture reflects its status as one of the "cool" capitals of Europe. Gathered in this copiously illustrated little guide are profiles of the city's hippest restaurants, bars, and lounges. All have been chosen for their innovative design, varied menus, and international appeal.
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Architectural Guide Netherlands, Belgium, Luxembourg: 20th century (Birkhauser Architectural Guide)
Herman van Bergeijk , and Otakar Macel Manufacturer: Birkhauser ProductGroup: Book Binding: Hardcover ASIN: 3764357665 |
Book Description
This new Birkhauser Architectural Guide offers a handy survey of the most important 20th century buildings in these countries. The authors Herman van Bergeijk and Otakar Macel have selected 550 buildings, including projects in urban areas, smaller towns, as well as in provincial regions. The projecs are organized by provinces and towns and are listed with the precise addresses and detailed registers. The buildings are further described through photographs and architectural plans and sections in many cases. There have not been any 20th century architectural guides for either Belgium or Luxembourg despite their central European location and architectural significance. Belgium, with buildings by Victor Horta, Josef Hoffmann and Henry van de Velde, is the country of the Art Nouveau tradition, and is today again taking an independent direction with the buildings by Philippe Samyn and others. During the past 20 years, Luxembourg has become a country brimming with high-quality contemporary architecture, especially through international architects like Arquitectonica, Denys Lasdun, Gottfried Bohm and Richard Meier.
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Cool Restaurants Brussels (Cool Restaurants Guides)
Manufacturer: Te Neues Publishing Company ProductGroup: Book Binding: Paperback Similar Items:
ASIN: 3832790659 |
Book Description
Today, Brussels is not simply the capital city of Belgium. As the home of the European Union and NATO, it is also the political and administrative capital of Europe. However, one of Brussel's great strengths is that it has retained its traditional charm. Modern day Brussels offers restaurants of all kinds, from the more traditional to the exotic and modern where fashion, music, architecture, and design are as important to the dining experience as the food itself. In the approximately 30 scene-making restaurants selected for this guide, eating is a lifestyle choice, and not just a necessity.
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Country Commercial Guide: Netherlands (Country Commercial Guides)
Manufacturer: Books for Business ProductGroup: Book Binding: Paperback ASIN: 0894990373 |
Book Description
The United States' partnership with the Netherlands is its oldest continuous relationship and dates back to the American Revolution. Our excellent bilateral relations with the Netherlands are based on close historical and cultural ties and a common dedication to individual freedom and human rights. An outward looking nation, the Netherlands shares with the U.S. a commitment to open markets and free trade. The two countries share similar positions on a number of trade and policy issues and work together bilaterally and through multilateral organizations on matters concerning trade, economic cooperation, and regional and global problems.So why should American exporters "Go Dutch?"
The Netherlands is one of the top dozen trading countries in the world. It is ranked ninth in terms of imports of goods and services from the U.S., and in 1999 was the third largest investor in the U.S. behind the United Kingdom and Japan. The U.S. is the largest foreign investor in the Netherlands and has its largest bilateral trade surplus in the world with this country (almost $10 billion in 1999).
In the context of international trade the Netherlands is a key center within the global business network. Its advanced infrastructure is geared towards the transportation of goods, people, and electronic data. Core distribution points within the Netherlands include Rotterdam, the world's largest port, and Amsterdam Schiphol Airport. The importance of international trade for the Netherlands is underlined by the fact that more than half of the Gross Domestic Product (GDP) is generated by activities beyond the national borders.
American exporters considering the Dutch market should follow the conventional wisdom which states that an American product with strong sales in the U.S., can expect to do well in the Netherlands. The country's strategic location combined with the relative ease of doing business makes the Netherlands an ideal European operations location for American companies. The Netherlands boasts a world-class and user-friendly transportation and distribution infrastructure, as well as a full menu of business services. Companies may want to start by taking advantage of the state-of-the-art Dutch distribution system which includes "value added logistics" (VAL) services.
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Real U Guide to Planning for College (Real U Guides)
Max Overly Manufacturer: Real U Guides ProductGroup: Book Binding: Paperback Similar Items:
Accessories:
ASIN: 0974415928 Release Date: 2004-05-25 |
Book Description
Everything you need to know about the college admissions process is spelled out in a nutshell in this hip, to-the-point guide which includes a timeline for high school freshmen, sophomores, juniors, and seniors.
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People Edge: Inspiring People to Extraordinary Results
Brendan Keegan , and Aspatore Books Manufacturer: Aspatore Books ProductGroup: Book Binding: Paperback ASIN: 1587620286 |
Book Description
Getting the most out of a workforce has never been more important than it is today. This guide contains methods and effective approaches every company can implement, regardless of size. A more effective workforce will save money and increase revenues, and make an organization an example in the business community of an inspired staff driving company success. Discussed are concepts such as incentive programs and how departments other than sales can effectively use these programs to inspire and lead the company to improved productivity, lower employee turnover, and, ultimately, increased revenues. Also presented are tools to align employee goals, connect managers and employees, and help each individual within an organization feel that he or she will prosper if functioning as an effective and contributing part of the whole.
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ISO 9000-2000 - Calidad y Excelencia
Andres Senlle Manufacturer: Gestion 2000 ProductGroup: Book Binding: Paperback ASIN: 8480886560 |
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R/3 Authorization Made Easy 4.6A/B
SAP Labs Inc. R/3 Simplification Group , Incorporated SAP Labs , and Inc. R/3 Simplification Group SAP Labs Manufacturer: Johnson Printing Service ProductGroup: Book Binding: Paperback Similar Items:
ASIN: 189357024X |
Book Description
Written for SAP consultants and customers, this guidebook helps you to set up the authorization concept in the R/3 System. Using step-by-step instructions, it shows you how to use the Profile Generator during and after the R/3 implementation.Customer Reviews:
SAP Security Explained Clearly.......2007-03-19
Great Book - But now getting obsolete.......2006-09-14
Has potential needs more indepth content.......2000-06-02
Security Administrator.......2000-04-04
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Fairground Art: The Art Forms of Travelling Fairs, Carousels, and Carnival Midways
Geoff Weedon Manufacturer: Artabras Publishers ProductGroup: Book Binding: Hardcover Similar Items:
ASIN: 0904568288 |
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FAIRGROUND ART THE ART FORMS OF TRAVELLING FAIRS, CAROUSELS AND CARNIVAL MIDWAYS
Geoff and Richard Ward Weedon Manufacturer: New YorkNew York: Artabras, 1994 ProductGroup: Book Binding: Hardcover ASIN: B000M1QAC4 |
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Fairground Art - The Art Forms of Travelling Fairs, Carousels and Carnival Midways
Geoff and Ward, Richard Weedon Manufacturer: White Mouse Editions ProductGroup: Book Binding: Hardcover ASIN: B000VA545U |
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Fairground Art: The Art Form of Travelling Fairs, Carousels and Carnival Midways
Manufacturer: Abbeville Press ProductGroup: Book Binding: Hardcover ASIN: B000GX1ASC |
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FAIRGROUND ART: THE ART FORMS OF TRAVELLING FAIRS, CAROUSELS AND CARNIVAL MIDWAYS.
Geoff & Richard Ward. Weedon Manufacturer: White Mouse ProductGroup: Book Binding: Hardcover ASIN: B000P4PWDQ |
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Mexico in the Age of Proposals, 1821-1853 (Contributions in Latin American Studies)
Will Fowler Manufacturer: Greenwood Press ProductGroup: Book Binding: Hardcover ASIN: 0313304270 |
Book Description
This book is a study of the political development of the many factions that surfaced in Mexico from the achievement of independence in 1821 to General Antonio Lopez de Santa Anna's last government in 1853-55. Paying particular attention to the writings of the main thinkers of the period and the ways in which they inspired or were betrayed by their respective factions, this volume concentrates on the evolution of the different factions (traditionalists, moderates, radicals, and santanistas), who sustained their beliefs at one point or another. It follows a chronological approach and puts significant emphasis to the way the hopes of the 1820s degenerated into the despair of the 1840s, and how these in turn affected the evolution of the different factions' political proposals. Political proposals and ideologies were important in independent Mexico; it was an "age of proposals." Various constitutional projects were proposed, discussed, attempted, or dismissed. This study offers a comprehensive analysis of how the generalized liberal principles of early republican Mexico became fractured into numerous conflicting political proposals and movements. In response to the ever-changing political landscape of the new nation, the emergent Mexican political class was prevented from achieving the ever-evasive constitutional order, unity, progress, and stability all dreamed of experiencing when General Agustin de Iturbide marched into Mexico City on September 27, 1821. Appendices with a glossary, chronologies, and description of major personalities are included.
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Mexico in the Age of Proposals, 1821-1853
Will Fowler Manufacturer: Greenwood Pub Group 01/1//1998 ProductGroup: Book Binding: Paperback ASIN: B000N5P980 |
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Soap, Sex, and Cigarettes: A Cultural History of American Advertising
Juliann Sivulka Manufacturer: Wadsworth Publishing ProductGroup: Book Binding: Paperback Similar Items:
ASIN: 0534515932 |
Book Description
This book is an examination of how American advertising both mirrors society and creates it. From the first newspaper advertisement in colonial times to the latest Web sites for advertising agencies, Soap, Sex and Cigarettes explores how advertising grew in America, how products and brands were produced and promoted, and how advertisements and agencies reflect and introduce cultural trends and issues. The threads of art, industry, culture, and technology unify the work. The text is chronological in its organization and is lavishly illustrated with advertisements.Customer Reviews:
Neither History nor Cultural History.......2002-07-26
Look at yourself.......2002-03-23
As someone who teaches advertising concepts I found this book a very good intro to understanding advertising and having students see how it is not separate from the culture.
Written in a very readable style, I recco the book to anyone teaching advertising to creatives or to anyone interested in American culture.
Great reference, name is a bit of a misnomer, though..........2001-06-22
The history of American advertising is as packed with dates, places, people and events as any other slice of American history, and in "Soap, Sex and Cigarettes" Juliann Sivulka has done an exhaustive job of outlining these very things. With chapters going from 1492-1800, beginning with the colonization of the States, through the Roaring 20's and ending with "1990s and Beyond: The Media Revolution", this book should be required reading for any marketing/advertising undergrad. Indeed, considering the density of the material-- as thorough as any text on the Revolutionary War-- I imagine it IS required collegiate reading for students entering these professions.
The book is packed with various illustrations of real ads from the time periods, and one could easily get an overview of American advertising by simply leafing through the pages and looking at the ads and how they evolve from a 1608 London woodcut pamphlet advertising the New World ("Excellent fruites by Planting in Virginia") to the modern "Just Do It" and "Got Milk?" high glossy ad campaigns. The text is ordered and well written and can be read both as collegiate material and as casual reading (though there are a LOT of dates, places, times and events for the casual reader). The author frequently includes common ad slogans throughout the book that have become staples of American advertising: "His masters voice", "I'd walk a mile for a Camel", "Remember: only YOU can prevent forest fires" and "melts in your mouth, not in your hand" to name just a VERY few. There are also brief timelines of some of the highlights of product inventions that advertising impacted, such as Twinkies introduction in 1930 (originally filled with banana creme), pet rocks in 1975 and the new age of advertising begun in 1989 by Nissan's Infiniti where the actual product was never shown.
The book is subtitled "A Cultural History of American Advertising", but it is here where it falls short. It's an excellent resource for the history of advertising, but it's not so great at demonstrating how advertising has influenced our society. There are short parts demonstrating the stereotype of people of color and women, for example African-American people portrayed as grinning Sambos who are thrilled to ecstasy that Gold Dust washing powder makes your pots n' pans sparkle; Asian people with long pigtails and coolie hats in outlandish dress; women typically in household roles advertising everything from soap to washing machines (while trying to appear sexy at the same time: "You'd think I'm a flapper, but I CAN keep house"-- S.O.S. Pads, 1927). However, this aspect is not nearly as well fleshed-out as I would have expected from the title. I was expecting something more along the lines of cultural anthropology or Noam Chomsky-- explaining how advertising not only reflected society but INFLUENCED it-- and found little to be had.
No one would argue the fact that sex and celebrity status are constantly being used to sell everything from cars to toothpaste, and the unspoken meaning of most ads is something like "Drink Figgy-Fiz Cola and you'll have to beat the beautiful babes away with a lug wrench!" Most people ignore advertisements or complain about them and generally pay little or no attention to them at all. Still, the amount of advertising is only INCREASING as time goes on and the ads do influence our culture substantially. Should you doubt me, ask yourself why were children murdering other children for Nike shoes during the late 80's? No one was attacking me for my black Keds, and God help you if you wore Buster Browns after the age of 4. Why? Because the ads told us there were certain products to value above others (and therefore we could justify paying 120% more for those products as well) and we believed them. THIS sort of "cultural history" and analysis was missing from this book, which is a shame because Ms. Sivulka could have shed quite a lot of light onto this still-dark corner of our society. Perhaps she didn't because the more we know about advertising and how it works, the less power it holds over us.
In closing, "Soap, Sex and Cigarettes" is a great resource both for the professional marketer/advertiser and a fascinating read for the casual thinker of pop/modern culture. It's a bit expensive (though college texts always are), but it's exhaustively researched and very well written. Highly recommended!
Average Reference Book.......2001-02-02
Not just for the classroom!.......1998-01-12
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Decision Modeling in Policy Management: An Introduction to the Analytic Concepts
G.E. Beroggi Manufacturer: Springer ProductGroup: Book Binding: Paperback ASIN: 0792383311 |
Book Description
The effectiveness of policy decisions depends not only on the quality of the analysis but also on the communication between analyst and decision-maker. As a result, this book employs the following three-step decomposition of the decision modeling process throughout the book: (1) visual-structural modeling, (2) analytic-formal modeling, and (3) algorithmic resolution modeling. The 10 chapters address the most relevant issues in decision modeling in policy management: the problem-solving process, visual decision modeling, descriptive and normative preference elicitation and aggregation methods, dealing with uncertainty in dynamic problems, social choices, conflict resolution, and constraint-optimization problems. A problem-oriented engineering approach has been taken throughout the book because this approach covers the most popular decision modeling issues in: (1) decision analysis (decision trees, probabilistic influence diagrams, fuzzy decision-making, risk analysis), (2) operations research (facility location, scheduling, linear and non-linear programming, network optimization), and (3) economics (cost-benefit analysis, capital budgeting, shadow prices, marginal rate of substitution, net present value, game theory).
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Future Shock: The Insurance Industry and the Curing of the Unsolved Mystery Diseases
Katherine E. Anderson Manufacturer: 1st Books Library ProductGroup: Book Binding: Paperback ASIN: 0759625727 |
Book Description
Investigate the dynamic impact that curing catastrophic diseases, such as cancer, leukemia, and AIDS, will have on the insurance industry in the years ahead. Wise and practical analysis for anyone concerned with the future of health and life insurance in America.Books:
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