Credit Card & Check Fraud: A Stop-Loss Manual
Average customer rating: Not rated
    Credit Card & Check Fraud: A Stop-Loss Manual
    Larry Scwarts , and Pearl Sax
    Manufacturer: Fraud & Theft Information
    ProductGroup: Book
    Binding: Hardcover

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    ASIN: 0914801007
    Credit Card and Check Fraud: A Stop-Loss Manual
    Average customer rating: Not rated
      Credit Card and Check Fraud: A Stop-Loss Manual
      Larry Schwartz
      Manufacturer: Fraud & Theft Information Bureau
      ProductGroup: Book
      Binding: Ring-bound
      ASIN: B000MBSNY2

      Designing Teaching Strategies: An Applied Behavior Analysis Systems Approach (Educational Psychology)
      Average customer rating: 5 out of 5 stars
      • Designing Teching Strategies
      • Most important text since Cooper, Heron, & Heward
      Designing Teaching Strategies: An Applied Behavior Analysis Systems Approach (Educational Psychology)
      R. Douglas Greer
      Manufacturer: Academic Press
      ProductGroup: Book
      Binding: Hardcover

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      1. Verbal Behavior Analysis: Inducing and Expanding New Verbal Capabilities in Children with Language Delays Verbal Behavior Analysis: Inducing and Expanding New Verbal Capabilities in Children with Language Delays
      2. Applied Behavior Analysis (2nd Edition) Applied Behavior Analysis (2nd Edition)
      3. Focus on Behavior Analysis in Education: Achievements, Challenges, & Opportunities Focus on Behavior Analysis in Education: Achievements, Challenges, & Opportunities
      4. Evidence-Based Educational Methods (Educational Psychology) Evidence-Based Educational Methods (Educational Psychology)
      5. How to Think Like a Behavior Analyst How to Think Like a Behavior Analyst

      ASIN: 0123008506

      Book Description

      The US Dept. of Education, in conjunction with the US Dept. of Health and Human Services, recently unveiled a $50 million effort to expand research on early childhood cognitive development. A key issue identified requiring more information and research was the education and professional development of educators. Along these lines, Doug Greer has prepared a book discussing how best to teach, how to design functional curricula, and how to support teachers in using state-of-the-art science instruction materials.

      The book provides important information both to trainers of future teachers, current teachers, and to supervisors and policy makers in education. To trainers there is information on how to motivate, mentor, and instruct in-service teachers to use the best scientifically based teaching strategies and tactics. To in-service teachers, there is information on how to provide individualized instruction in classrooms with multiple learning and behavior problems, school interventions to help prevent vandalism and truancy, and how curricula and instruction can be designed to teach functional repetoirs rather than inert ideas. To policy makers and supervisors, the book discusses how to determine the effectiveness of curricular innitiatives toward meeting mandated standards in national assessments.

      Doug Greer was recently awarded the Fred S. Keller Award for Distinguished Contributions to Education by APA for the research and application of the material covered in this book. School programs incorporating the material used in this book have produced 4-7 times more learning outcomes for students than control and baseline educational programs (see www.cabas.com)

      The book provides research-based and field-tested procedures for:
      * Teaching students of all ability levels ranging from preschool to secondary school
      * How to teach special education students in the context of a regular classroom
      * Best practices for all teachers to teach more effectively
      * Means of monitoring and motivating teachers' practices

      * A comprehensive and system-wide science of teachingpost modern-postmodern!
      * Tested procedures that result in four to seven times more learning for all
      students
      * Tested procedures for supervisors to use with teachers that result in
      significant student learning
      * Tested procedures for providing the highest accountability
      * A systems approach for schooling problems that provide solutions rather
      than blame
      * Parent approved and parent requested educational practices
      * Means for psychologists to work with teachers and students to solve
      behavior and learning problems
      * A comprehensive systems science of schooling
      * An advanced and sophisticated science of pedagogy and curriculum design
      * Students who are not being served with traditional education can meet or
      exceed the performance of their more fortunate peers,
      * Supervisors can mentor teachers and therapists to provide state of the
      science instruction
      * Parent education can create a professional setting for parents, educators,
      and therapists to work together in the best interests of the student,
      * Teachers and supervisors who measure as they teach produce significantly
      better outcomes for students,
      * Systemic solutions to instructional and behavioral problems involving
      teachers, parents, supervisors provide means to pursue problems to their
      solution,
      * A science of teaching, as opposed to an art of teaching, can provide an
      educational system that treats the students and the parents as the clients.

      Customer Reviews:

      5 out of 5 stars Designing Teching Strategies.......2007-03-18

      SMART! Nicely written and very clear language. Public school systems could learn alot from this book!

      5 out of 5 stars Most important text since Cooper, Heron, & Heward.......2006-03-31

      This text explains EXACTLY how to make the everyday practice of teaching with ABA work BEYOND the one-to-one home program for a single student. It is the most comprehensive extension of "what to do and how to do it" since Cooper, Heron, & Heward's "Applied Behavior Analysis."

      What Dr. Greer dubs the "ABA Systems Approach" springs from the university informing comprehensive application of behavior analsyis to schooling settings (CABAS schools). However, the text can also stand indepenent of that special environment; and its contents are immediately applicable to individual practitioners in home and community settings.

      Chapters summarize advances in practice and current research in verbal behavior; creating literacy and mathematics curricula for students who need ABA methodology to learn; and how to supervise other professionals in advancing their ABA and research skills.

      Especially useful are tables that translate students' performance trouble into potential repertoires that may not be fully taught or reinforcement contingencies that may be lacking; and team actions that would remedy those problems.
      Designing Teaching Strategies: An Applied Behavior Analysis Systems Approach (Educational Psychology)
      Average customer rating: Not rated
        Designing Teaching Strategies: An Applied Behavior Analysis Systems Approach (Educational Psychology)
        R. Douglas Greer
        Manufacturer: Academic Press
        ProductGroup: Book
        Binding: Paperback
        ASIN: B000OHFGNU

        Successful Negotiating  Letting the Other Person Have Your Way
        Average customer rating: Not rated
          Successful Negotiating Letting the Other Person Have Your Way
          Ginny Pearson Barnes
          Manufacturer: Xi'an Transportation University Press
          ProductGroup: Book
          Binding: Paperback
          ASIN: 7560515401

          Product Description

          SIMPLIFIED CHINESE AND ENGLISH. Successful Negotiating teaches how to abandon the negative myths about negotiation and learn how to build relationships as well as get results. Become more confident and successful in every negotiation by developing eight essential steps to win-win situations, developing insights to what people are thinking, and developing skills to overcome the fear of confrontation. Written in a friendly, interactive format, Successful Negotiating provides all the guidance one needs to become an immediate expert. SIMPLIFIED CHINESE AND ENGLISH. 227pp.

          Industralizacion de Subproductos de Origen Animal
          Average customer rating: Not rated
            Industralizacion de Subproductos de Origen Animal
            C. L. Hansen , and H. W. Ockerman
            Manufacturer: ACRIBIA
            ProductGroup: Book
            Binding: Paperback

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            ASIN: 842000751X

            CarverGuide, Creating a Mission That Makes a Difference (J-B Carver Board Governance Series)
            Average customer rating: 2.5 out of 5 stars
            • This book is useless
            • Neat booklet focuses on ends aspect of mission statements
            CarverGuide, Creating a Mission That Makes a Difference (J-B Carver Board Governance Series)
            John Carver
            Manufacturer: Jossey-Bass
            ProductGroup: Book
            Binding: Paperback

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            1. CarverGuide, Strategies for Board Leadership (J-B Carver Board Governance Series) CarverGuide, Strategies for Board Leadership (J-B Carver Board Governance Series)
            2. CarverGuide, Board Self-Assessment (J-B Carver Board Governance Series) CarverGuide, Board Self-Assessment (J-B Carver Board Governance Series)
            3. CarverGuide, Board Assessment of the CEO (J-B Carver Board Governance Series) CarverGuide, Board Assessment of the CEO (J-B Carver Board Governance Series)
            4. CarverGuide, The Chairperson's Role as Servant-Leader to the Board (J-B Carver Board Governance Series) CarverGuide, The Chairperson's Role as Servant-Leader to the Board (J-B Carver Board Governance Series)
            5. Planning Better Board Meetings (CarverGuide, Vol. 5) Planning Better Board Meetings (CarverGuide, Vol. 5)

            ASIN: 0787903027

            Book Description

            Looks at how to write a mission statement that delivers a powerful message. Shows how to make the statement one of concrete, practical utility, not just inspirational value. Provides a useful Mission Statement Checklist and advice on how to evaluate the completed statement.

            Customer Reviews:

            1 out of 5 stars This book is useless.......2005-06-21

            It is badly written and has no central theme.

            Plus at $14 for a little paper pamphlet that is 18 pages long?

            I sent mine back for a refund - How do they get away with this incompetent writting?

            4 out of 5 stars Neat booklet focuses on ends aspect of mission statements.......2000-06-11

            John Carver is well known for his PolicyGovernance formulation of the role of non-profit boards. Under this, boards formulate four types of policies: ends, executive limitations, board-staff linkage and the governance process. Carver sees mission statement as the top level ends policy. Not everyone would completely agree: many mission statements go well beyond this, to include some discussion of means, corporate values and so on. That said, ends are invariably a key element of mission statements.Subject to this possible limitation, this booklet is short and to the point, and includes a helpful checklist of characteristics of good mission statements, which is useful to any organisation embarking on a mission statement exercise.

            History of Economic Thought: A Critical Perspective (History of Economic Thought)
            Average customer rating: 3 out of 5 stars
            • Debriefing economic theories
            • Pseduo-science
            • Strong on Some Points - But an Unfair Treatment Overall
            • The Truth is out about Neoclassical Economics, its bunk.
            • The Radical Economist as a Punchline
            History of Economic Thought: A Critical Perspective (History of Economic Thought)
            E. K. Hunt
            Manufacturer: M.E. Sharpe
            ProductGroup: Book
            Binding: Paperback

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            1. Teachings from the Worldly Philosophy Teachings from the Worldly Philosophy
            2. Using Econometrics: A Practical Guide (5th Edition) (Addison-Wesley Series in Economics) Using Econometrics: A Practical Guide (5th Edition) (Addison-Wesley Series in Economics)
            3. The Worldly Philosophers: The Lives, Times And Ideas Of The Great Economic Thinkers The Worldly Philosophers: The Lives, Times And Ideas Of The Great Economic Thinkers
            4. The Great Transformation The Great Transformation
            5. The Economic Transformation of America: 1600 to the Present The Economic Transformation of America: 1600 to the Present

            ASIN: 0765606070

            Customer Reviews:

            5 out of 5 stars Debriefing economic theories.......2005-03-09

            Histories of economics are generally crippled by one or another ideological vice, or else misunderstandings of the development of theory, almost an arcane pursuit. This comprehensive history of economic thought gives a critical look at the mainline, the development from Smith to the the marginalists, with everything else draped around that, and the result is refreshingly clear, though charges of bias are inevitable. One problem is that economic theory is beset with cleverly complicated fictions, and those who believe them become confused experts. The slightly distanced perspective here is usefully insightful, taken as a broad canvas.

            1 out of 5 stars Pseduo-science.......2003-01-11

            If ever the science of economics was raised from it's dismal beginnings by powerful prose and concise critics, this book surely does not add to effort. Rather, Hunt drivels on for pages about Marx's moral and philosophical complaints, while Smith, the founder of economics receives hardly a nod. This book attempts to critique by ignoring the best arguments of it's subject, then proceeds to propogandize the reader with no mention of competing views. The author's floundering is less critical and helpful in the history of economics and more a manifesto of philosophical tunnel vision.

            Should the author choose to honestly revise this book, it's benefit to students and the economic field will be found in a deep and penetrating treatment of an entire history. Critical views and competing views of each figure and doctrine would abound on its pages.

            As it stands now, it's a mixed attempt at a call for revolution, a philosophical manifesto, and most deceivingly, a sorry excuse for a so called "critical" history.

            3 out of 5 stars Strong on Some Points - But an Unfair Treatment Overall.......2002-12-23

            This book is subtitled "A Critical Perspective"; I think "A Biased Perspective" would have been much more fitting.

            Mr. Hunt, a leading theorist on Marxian economics, has compiled a survey of the greatest economic thinkers since Adam Smith. He digs into this rich history with a sharp realism, seeking to explain the motivations behind today's neoclassical tradition. At many points he is insightful. But ultimately, he fails to consider his own motivations in writing the book. The result is a very one-sided analysis of a dynamic subject, which leaves the reader with a bitter aftertaste in the mouth.

            The primary methodology Hunt employs is Critical Realism. He seeks to debunk the theories of those in the neoclassical tradition by attacking them personally. It does not make for a very convincing analysis. First of all, Hunt is very uneven in where he applies his scalpel. Writers such as Bastait, Malthus, Riccardo, and J.B. Clark are supposedly "discredited" by their class sympathies, writers in the Marxian tradition (and Marx in particular) are incredulously excused.

            When Hunt does engage his opponent on a theoretical level, he is much less than fair. He tends to set up hollow straw-men as his targets, strike them with an obtuse and unwieldy club, and declare himself the victor. The subtleties and complexities a serious theoretician enjoys are nowhere to be found in Hunt's "critical" analysis.

            To point out these problems is not to say that Hunt's book is of no value. It absolutely is. In the places where Hunt shines, he does an excellent job - offering broad and historical perspectives on why economics is the way it is today, and how it could be different. The reader is bound to walk away with a much more critical and thoughtful perspective of modern capitalism.

            Nonetheless, this does not excuse the serious problems of bias this book contains. A person interested the subject would do better to search out a more objective introduction and then to return to Hunt's book for a taste of the radicals' perspective. I give this book three stars due to its mix of the good and the bad.

            5 out of 5 stars The Truth is out about Neoclassical Economics, its bunk........2000-02-21

            E.K. Hunt's book provided an excellent as well as indepth portrayal of the development of economic thought. The book explains in throrough detail the various points of origin for economic theory and the two roads that have been taken most prevalently since the time of Adam Smith. The strength of the book lies in its analysis of modern mainstream theory and the documentation of its shortcomings. E.K. Hunt exposes the weaknesses of mainstream economics while at the same time offering an explanation for its continued study in the face of its theoretical inaccuracies. Mainstream economics carries on because it is on ideological friendly terms with the existing economic system. Regardless of the flaws in mainstream theory, and in capitalism in general, the continued reproduction of the economic system relies on the ability of those "scientists," whose responsibility it is to study the system, to provide a theoretical framework consistent with the reigning system. Without a scientific basis for its defense, the economic system and the economic elites benefitting from the system would have a hard time defending the results of a much less than perfect market economy. In the future I suggest reviewers of this book take the time to closely analyze the functioning of the capitalist economy before writing a review based solely on a seminar class. However, for many I suppose ignorance is bliss. Thank goodness E.K. Hunt doesn't view the world from the perspective of one's head in sand.

            2 out of 5 stars The Radical Economist as a Punchline.......1999-06-04

            If you've ever wondered why Radical Economics has become a laughingstock, this book is the place to start. Wild-eyed exploitation theories combine with convoluted and contradictory explanations of economic phenomena. The author wastes his time and yours lambasting everyone from Carl Menger to Paul Samuelson. Conveniently enough, the repressive slave states of the Soviet Union and the PRC are exempted from the same type of withering contempt reserved for modern capitalist systems. Mass murderer VI Lenin, who butchered more people than Hitler, is held forth as an outstanding intellectual and economist (he was neither). The point of no return in the book is reached when Piero Sraffa's 1966 work on the production of commodities is trotted out as the definitive and devastating proof that capitalism is a sham. Sraffa's feeble attempt at rescuing the labor theory of value from extinction is treated by the author as holy writ. Sraffa constructed a highly simplistic model of economic production in which minor details such as risk, rates of return, depreciation, incentives, etc. cease to exist. The author establishes a straw man ("neoclassical economists claim that factor inputs are rewarded based on their marginal contributions"), and then trots out Sraffa to refute this obviously simplistic claim. How trite. I was forced to read this work as part of a Senior Seminar in 1987, and it has provided great amusement value. BTW, you'll love the author's obsession with the word "devastating" and his need to emphasize Really Important Points by placing every other sentence in italics.
            Economics in Perspective: A Critical History
            Average customer rating: 4 out of 5 stars
            • wonderful history, wonderful historian
            • An amusing history of economic thought
            • A Devout Fan
            • Galbraith's ideas are old - he touts Japan's economy - ha!
            Economics in Perspective: A Critical History
            John Kenneth Galbraith
            Manufacturer: Houghton Mifflin (T)
            ProductGroup: Book
            Binding: Hardcover

            Economic HistoryEconomic History | Economics | Business & Investing | Subjects | Books
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            ASIN: 0395355729

            Customer Reviews:

            4 out of 5 stars wonderful history, wonderful historian.......2003-04-17

            The book is very interesting. Mr. Galbraith reports that history of Economics was very different in U.S.A. because of unexplored frontiers and free land. Also he says that Welfare economics doesnot become irrelevant due to the policy of free trade and balanced budgets. He also reports that competition in industries is a rare occurence due to their tendency of concentration. He has due regard for economists like Milton Friedman although he is evidently admirer of Keynes. Being witness of economic history for three quarters of the twentieth century his observations carry the merit of truth and wisdom. A very interesting book indeed.

            5 out of 5 stars An amusing history of economic thought.......2002-02-07

            Galbraith presents an amusing, insightful and slightly opinionated view of the history of economic thought. Conservatives may dislike his occasional goring of their sacred cows, such as Adam Smith and Milton Friedman. Particularly Smith, one of the most commonly cited experts by those who have never read his works and have only a limited perspective on economics. Several quotes from the writings of Adam Smith are used to illustrate that he was no believer in the kind of free market economics touted as his legacy. Liberals are likely to enjoy the mild but entertaining debunking of these prophets of the religion of laissez faire economics. Aside from the asides, the book is an even-handed overview of the foundations of modern economics. It provides learned insight into the major figures of economics and a few minor ones. A clear perspective on the theoretical and often shaky underpinnings of the sometimes dogmatically supported theories underlying economics is presented in historic context.

            I read this book immediately after reading Robert Heilbroner's "The Worldly Philosophers", generally considered to be the classic of this genre. The Heilbroner work provides more historic but less philosophic context for the theories of the primary figures in economics. Overall, the Galbraith book is more thoroughly researched and thought provoking.

            4 out of 5 stars A Devout Fan.......2000-06-05

            I have been a fan of Mr. Galbraith's work for over 12 years. I stumbled across his work when I was completing a paper that had more to do with a social topic rather than economics. I find Mr. Galbraith to be both the devil's advocate, the objective ear, and the voice of clarified reason all at once. I like the historic approach he takes in this perspective. Without history and the scaffolding of information, it makes it difficult for one to understand the newness of individual economic fads. Each generation tends to think everything as we know it has always been this way. It is important to understand how human growth and ingenuity helps to shape and reshape all ideas, and I like his attention to the intangible of 'ethics'.

            2 out of 5 stars Galbraith's ideas are old - he touts Japan's economy - ha!.......1997-10-11

            Economists like Galbraith are laughable. Their economic ideas are nothing more than fads, unlike Adam Smith's classical economic philosophy - a model that seems to gain more credence as the years pass, not less. Near the end of the book Galbraith touts Japan's economy as one the U.S. should more closely emulate. I doubt he would write so foolishly had he penned this book more recently. As a history of economic thought, this book was merely adequate.
            Critical Perspectives on Organization and Management Theory (History of Management Thought)
            Average customer rating: Not rated
              Critical Perspectives on Organization and Management Theory (History of Management Thought)

              Manufacturer: Dartmouth Publishing Group
              ProductGroup: Book
              Binding: Hardcover

              GeneralGeneral | Organizational Behavior | Business & Investing | Subjects | Books
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              ManagementManagement | Management & Leadership | Business & Investing | Subjects | Books
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              ASIN: 1855217074
              Humanity, Society and Commitment (Critical Perspectives on Historic Issues, Vol 4)
              Average customer rating: Not rated
                Humanity, Society and Commitment (Critical Perspectives on Historic Issues, Vol 4)

                Manufacturer: Black Rose Books
                ProductGroup: Book
                Binding: Hardcover

                GeneralGeneral | Popular Economics | Business & Investing | Subjects | Books
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                ASIN: 1895431859
                History of Economic Thought: A Critical Perspective
                Average customer rating: Not rated
                  History of Economic Thought: A Critical Perspective
                  E. K. Hunt
                  Manufacturer: NY
                  ProductGroup: Book
                  Binding: Hardcover
                  ASIN: B000MUGXTA

                  The Real Rights of Man: Political Economies for the Working Class 1775-1850 (Pluto Critical History)
                  Average customer rating: Not rated
                    The Real Rights of Man: Political Economies for the Working Class 1775-1850 (Pluto Critical History)
                    Noel Thompson
                    Manufacturer: Pluto Press (UK)
                    ProductGroup: Book
                    Binding: Paperback

                    Economic HistoryEconomic History | Economics | Business & Investing | Subjects | Books
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                    ModernModern | Philosophy | Nonfiction | Subjects | Books
                    CulturalCultural | Anthropology | Social Sciences | Nonfiction | Subjects | Books
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                    SocialismSocialism | Political Doctrines | Political Science | Social Sciences | Nonfiction | Subjects | Books
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                    ASIN: 0745312659

                    Dreamweaving: The Secret to Overwhelming Your Business Competition
                    Average customer rating: 5 out of 5 stars
                    • Dreamweaving Success
                    • Marketing at its best!
                    • A wonderful read
                    • Inspiring and practical
                    • It's a Strategic Asset!
                    Dreamweaving: The Secret to Overwhelming Your Business Competition
                    Michael Chandler
                    Manufacturer: Pelican Publishing Company
                    ProductGroup: Book
                    Binding: Hardcover

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                    ASIN: 1589801008

                    Book Description

                    One day, a clever marketer seizes upon a brilliant solution to get consumers to buy his product, even though it is lethal. Through his research, he has learned that many people in his target market are fascinated by the American cowboy. He proceeds to put the cowboy front and center and make the product an essential but secondary part of that cowboy's appearance. It works, but what is it? Why did it work? How can it work for you? What the clever marketer did is called Dreamweaving. It works because people are dreamers. People are looking for things that satisfy their needs beyond food, water, and shelter. People want security and safety, a sense of belonging, and to be their very best. They are willing to pay for what they feel accomplishes these things for them. What this means for your business is that you need to be your customers' dreams. To gain market leadership, your products need to satisfy needs beyond basic necessities. Your products need to be part of their lives. Whether you are an entrepreneur, a widget maker, a marketer, or an individual looking for a new job, this is the book that explains how you can become a Dreamweaver. Simple and effective, Dreamweaving can help you get to know your customers, reach new ones, demonstrate the impact of your products on their lives, gain and keep people coming back for years to come, and much more.

                    Customer Reviews:

                    5 out of 5 stars Dreamweaving Success.......2005-10-26

                    Wow! Dreamweaving is a very easy, quick read packed with great sales & marketing tips. I've been in radio sales for a long time, and picked up a lot of new, useful information. I then passed the book on to not just my sales staff, but to my on-air, and promotional staff. After reading the book, we feel we will be able to take care of our advertisers a lot better by addressing their needs & helping with their creative message. It also made us look at how we market our radio station. We did make some sales too, and I'm sure we'll make many more!

                    5 out of 5 stars Marketing at its best!.......2004-03-24

                    The concept of dreamweaving has changed the way I think about the marketing I do. As a bank mareting director for a community bank in Alabama, I have found this to be the best and most valuable thing I do in any day of the week, month, year. Any marketing expert would agree that ANY advertising results are often difficult track directly back to the specific expense. But after embracing (which is truly what you must do to make it work)dreamweaving in Spring 2001, our community bank has grown tremendously with 2003 being one of the best years we have ever had. The promises the book makes are not "hype". They are happening at our bank! Employees that are involved love it. Non-profit organizations have stopped asking for money and started asking for radio time! REALLY! I'm not kidding! Our advertising budget has not increased. In fact, the first full year that we began dreamweaving, we spent 25% less than budgeted. The budget has not increased, though two new branches have been built and marketed since dreamweaving began. If you are to embrace dreamweaving, you will get immediate feedback, no doubt. However, you must go the long-term with it. Many radio stations asked us at first, "Well, how long are you going to do this campaign?" The answer: It's indefinite. It will not end. We will ALWAYS do it.

                    5 out of 5 stars A wonderful read.......2004-01-14

                    I manage two radio stations and recommend Dreamweaving to every marketing consultant. This easy to read book makes sense! The content reviews the basic principles of marketing and is a simple guide to your success. You must read it!

                    5 out of 5 stars Inspiring and practical.......2003-08-17

                    Every hour of every day we consumers suffer a barrage of advertising, each shouting "bigger, better, new, improved." Our eyes and ears are so afflicted by claims and counterclaims that we soon learn to filter out the noise.

                    How then, can the creator or vendor of a product of service hope to gain the attention of potential customers and turn that attention into sales?

                    "To millions of talented businesspeople," says marketing consultant Michael Chandler in DREAMWEAVING: The Secret to Overwhelming Your Business Competition, "SALES is a four-letter word."

                    What he means, is that just because someone has a talent for business doesn't make them equally skilled in selling their product or service no matter how convinced they are theirs is the best thing since cable TV. The very thought of facing a reluctant consumer and convincing them they should spend their hard-earned cash on THIS instead of THAT gives them heartburn.

                    Fortunately, says Mr. Chandler, the most successful sales campaigns aren't. They don't sell anything. Rather, they focus on what the customer needs and wants and simply alerts them that the very thing they're looking for is RIGHT HERE. This is the fine craft of Dreamweaving.

                    "Dreamweavers don't think in or out of boxes," he explains. "Dreamweavers think in circles . . .Dreamweavers understand how people feel, how they think, and what makes them tick. They know what makes people excited and what bores them to tears."

                    And how to these amazing folks know all of this? Quite simple. They don't talk, they listen. In this era saturated with mass advertising, they don't try to out-shout the competition. Instead, they seek out the needs of their prospective customers and fulfill them. Successful marketing, he advises, is solely a matter of how the customer perceives the product. So, the wise marketer focuses on determining which images and ideas will allow his or her potential customers to personally relate to the product.

                    "Listen to what your customers want. Then give it to them," Mr. Chandler says.

                    Does it work? So far, if the examples Mr. Chandler provides are any indication. And we're talking banks, where the difference between one and the next is negligible at best when it comes to services. He has consulted with several banks that have seen their assets and customer base skyrocket simply because they have offered their paid radio advertising time to promote public events and fundraisers. Why? Because the residents of the communities they serve stop thinking of them as "the bank" and start considering them neighbors, friends, people who'll come through when they're needed.

                    Written in a pleasant, ironic style that entertains as well as educates, DREAMWEAVING offers advice that can be used by businesses no matter how small or large. The principles Mr. Chandler relates are also egalitarian in that they can be adapted to just about any kind of business you'd care to mention, and his focus on customer relations rather than hard sell is refreshing in itself. He honestly admits many are put off by what they consider the "touchy-feely" aspects of his premise, but that doesn't faze him a bit. The important thing is, it works.

                    5 out of 5 stars It's a Strategic Asset!.......2003-05-29

                    I recently accepted a marketing position at a community bank and one of the first books my boss asked me to read was this one - Dreamweaving. This has been one of the most eye opening marketing/communication stratagies that I have seen or heard of in a long time! It makes sense, is simple, and can be the most strategic asset for your bank or business. Dreamweaving builds an emotional bridge between your business and the community. It allows you to focus on the relationship with people first, and then the product. I think that we have placed too much emphasis on the product and that banking/business marketing is the 'same old thing!' Everyone already knows that your bank has checking accounts and CD's - why bother telling them? Invest your time (and money) into relationships. This book is a MUST for anyone and everyone who has a business and wants it to genuinely stand out from the rest - we're talking Top of Mind Awareness!
                    The importance of fulfilling the customers' dreams.(Q & A)(Interview): An article from: Bank Marketing
                    Average customer rating: Not rated
                      The importance of fulfilling the customers' dreams.(Q & A)(Interview): An article from: Bank Marketing
                      Michael Chandler
                      Manufacturer: Bank Marketing Assn.
                      ProductGroup: Book
                      Binding: Digital

                      GeneralGeneral | Business & Investing | Subjects | Books
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                      GeneralGeneral | Business & Investing | HTML | Formats | e-Docs | Formats | Books
                      ASIN: B0008GE1AG
                      Release Date: 2005-07-31

                      Book Description

                      This digital document is an article from Bank Marketing, published by Bank Marketing Assn. on December 1, 2003. The length of the article is 492 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.

                      Citation Details
                      Title: The importance of fulfilling the customers' dreams.(Q & A)(Interview)
                      Author: Michael Chandler
                      Publication: Bank Marketing (Magazine/Journal)
                      Date: December 1, 2003
                      Publisher: Bank Marketing Assn.
                      Volume: 35 Issue: 10 Page: 8(1)

                      Article Type: Interview

                      Distributed by Thomson Gale

                      Six Sigma and Beyond: Problem Solving and Basic Mathematics, Volume II
                      Average customer rating: 5 out of 5 stars
                      • Understanding the Six Sigma Hype
                      Six Sigma and Beyond: Problem Solving and Basic Mathematics, Volume II
                      D.H. Stamatis
                      Manufacturer: CRC
                      ProductGroup: Book
                      Binding: Hardcover

                      GeneralGeneral | Business & Investing | Subjects | Books
                      Decision-Making & Problem SolvingDecision-Making & Problem Solving | Management & Leadership | Business & Investing | Subjects | Books
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                      ASIN: 1574443100

                      Book Description

                      In all walks of life, at some point in time, we all use the process of problem solving. We all talk about it, we all use it, but chances are we all mean different things by it. Six Sigma and Beyond: Problem Solving and Basic Mathematics organizes the topic and provides a structured approach based on the scientific method. Specifically designed to address the issue of cognitive functioning this volume provides a generic approach to problem solving. The Six Sigma methodology demands that problems be resolved in such a way that both the customer and organization benefit. Not a bad expectation. In this book, the author addresses what a problem is and systematically defines the process of resolving it. He stresses the importance of the team - people power - dedicated to solving a specific problem - process power - and how this combination leads to efficiencies that please the customer and enhance the bottom line. Identifying the problem is only half the task. The next step is to resolve it. This book gives you a detailed rationale and a theoretical explanation of the problem solving process. It focuses on problem solving from a quality perspective and addresses key concepts in team dynamics. It provides an overview of the basic tools of problem solving. In addition, the author introduces the Global Problem Solving (GPS) process. This strategic program brings the focus of quality programs back to eliminating mistakes, waste, and rework. The book highlights the basic mathematics used in all phases of quality control. It introduces each mathematical concept, gives an example, and proceeds with several exercises that demonstrate the solution. With Six Sigma and Beyond: Problem Solving and Basic Mathematics you get the techniques and statistical tools to go beyond theory to real-world applications and take quality management to the next level.

                      Customer Reviews:

                      5 out of 5 stars Understanding the Six Sigma Hype.......2001-11-19

                      Dr. Stamatis has approached the process of problem solving from the ground level to allow the reader to understand the entire process. He reviews the various methods commonly used today in industry. He shows how the relationships found in problem solving are critical to a successful application of Six Sigma.

                      Unique to this text is the review of basic mathamatics to allow the user a one source reference as needed for a complete problem solving process.

                      Weiss Rating's Guide to Hmos and Health Insurers: Fall 2003 (Weiss Ratings' Guide to Hmo's and Health Insurers)
                      Average customer rating: Not rated
                        Weiss Rating's Guide to Hmos and Health Insurers: Fall 2003 (Weiss Ratings' Guide to Hmo's and Health Insurers)

                        Manufacturer: Weiss Ratings
                        ProductGroup: Book
                        Binding: Paperback

                        GeneralGeneral | Business & Investing | Subjects | Books
                        HealthHealth | Insurance | Industries & Professions | Business & Investing | Subjects | Books
                        ASIN: 1587731134

                        Books:

                        1. Decision Point: The Business Game That Lets You Make the Decision and Reap the Rewards...or Bear the Consequences
                        2. Development, Trade, and the Wto: A Handbook (World Bank Trade and Development Series)
                        3. Diccionario bilingüe de términos bursátiles
                        4. Direct Marketing Strategies and Tactics: Unleash the Power of Direct Marketing
                        5. Directory of Consumer Brands and Their Owners 1998: Latin America (Directory of Consumer Brands and Their Owners 1998)
                        6. Directory of Home-Based Business Resources (Where to Find What You Want to Know Series)
                        7. Doing Business With Africa 2000/1
                        8. Dun & Bradstreet/Gale Group Industry Handbook: Chemicals and Pharmaceuticals
                        9. Dun & Bradstreet/Gale Group Industry Handbook: Insurance and Health & Medical Services (Health and Medical Services)
                        10. Early Literacy Storytimes @ Your Library: Partnering With Caregivers for Success

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