Decision Point: The Business Game That Lets You Make the Decision and Reap the Rewards...or Bear the Consequences
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    Decision Point: The Business Game That Lets You Make the Decision and Reap the Rewards...or Bear the Consequences
    Robert B. Nelson
    Manufacturer: Ten Speed Pr
    ProductGroup: Book
    Binding: Paperback

    GeneralGeneral | Business & Investing | Subjects | Books
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    ASIN: 0898154855

    Design Sensitivity: Statistical Power for Experimental Research (Applied Social Research Methods)
    Average customer rating: 3 out of 5 stars
    • Great book for those that can understand the material
    • Horrible, a waste of money
    Design Sensitivity: Statistical Power for Experimental Research (Applied Social Research Methods)
    Mark W. Lipsey
    Manufacturer: Sage Publications, Inc
    ProductGroup: Book
    Binding: Paperback

    EducationEducation | Reference | Business & Investing | Subjects | Books
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    3. Methodology for the Human Sciences: Systems of Inquiry (Suny Series in Transpersonal and Humanistic Psychology) Methodology for the Human Sciences: Systems of Inquiry (Suny Series in Transpersonal and Humanistic Psychology)
    4. Reliability and Validity Assessment (Quantitative Applications in the Social Sciences) Reliability and Validity Assessment (Quantitative Applications in the Social Sciences)
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    ASIN: 0803930631
    Release Date: 1989-12-01

    Book Description

    Whether in the laboratory or while doing fieldwork, all researchers face an important challenge - designing research that will have sufficient sensitivity to detect those effects it purports to investigate. Sample size, validity, and sensitivity, experimental error, subject variability and the type of statistical analysis all influence the sensitivity of a research design.

    In this volume Lipsey examines the concept of design sensitivity and explains statistical power and the elements that determine it. Through careful explanations and selection of examples he explores a variety of topics: factors that degrade design sensitivity, effect size parameters and approaches to assessing it, how to estimate statistical power for various statistical tests, and the special problems statistical power poses for treatment effectiveness research. This book is a vital resource for evaluators, methodologists, statisticians, psychologists, public health professionals and educators.

    Customer Reviews:

    5 out of 5 stars Great book for those that can understand the material.......2007-03-14

    I thought this was a great book. The information presented in the book should form the foundational knowledge of a researcher or evaluator. However, the book does require a certain level of sophistication on the part of the reader. While the prose are clear and concise, readers who do not possess a modest amount of statistical knowledge may get lost.

    1 out of 5 stars Horrible, a waste of money.......2007-01-03

    I had to buy this book since it was mandated by the instructor to do so. It was so bad on so many levels. Maybe it was beyond my understanding, but it left me with no useful information. If you can avoid buying this book, I would do so. If you must buy it for a course, good luck!

    How to Tap Your Peak Performance Skills in Any Task
    Average customer rating: 5 out of 5 stars
    • Zen guide for Westerners
    How to Tap Your Peak Performance Skills in Any Task
    Jim Evers
    Manufacturer: James L. Evers Associates
    ProductGroup: Book
    Binding: Mass Market Paperback

    MotivationalMotivational | Management & Leadership | Business & Investing | Subjects | Books
    Personal TransformationPersonal Transformation | Self-Help | Health, Mind & Body | Subjects | Books
    ASIN: 0962823074

    Book Description

    A practical guide for achieving and sustaining one's peak performance skills in any on-the-job task by being mindful and skillful of the task. Now a self-help guide, it was originally created for corporate training programs where it has been well received and successfully used.

    Customer Reviews:

    5 out of 5 stars Zen guide for Westerners.......2001-12-03

    (...)As a mentor and consultant I use How To Tap Your Peak Performance Skills as a practical reference to identify and
    activate best performance practices. It works, and several clients have commented that it is a kind of Zen guide for Westerners.

    Automatizacion flexible en la industria: Difusion y produccion de maquinas-herramienta de control numerico en America Latina
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      Automatizacion flexible en la industria: Difusion y produccion de maquinas-herramienta de control numerico en America Latina

      Manufacturer: Editorial Limusa
      ProductGroup: Book
      Binding: Unknown Binding

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      ASIN: 9681833201
      Bucaneros del CD fuera de control.(produccion y venta de discos piratas)(Informe de Pirateria Comercial de Musica): An article from: Epoca
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        Bucaneros del CD fuera de control.(produccion y venta de discos piratas)(Informe de Pirateria Comercial de Musica): An article from: Epoca
        Javier Tauler
        Manufacturer: Thomson Gale
        ProductGroup: Book
        Binding: Digital
        ASIN: B0008E8N3Y
        Release Date: 2006-05-24

        Book Description

        This digital document is an article from Epoca, published by Thomson Gale on October 23, 2003. The length of the article is 1078 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.

        Citation Details
        Title: Bucaneros del CD fuera de control.(produccion y venta de discos piratas)(Informe de Pirateria Comercial de Musica)
        Author: Javier Tauler
        Publication: Epoca (Magazine/Journal)
        Date: October 23, 2003
        Publisher: Thomson Gale
        Issue: 974 Page: 77(3)

        Distributed by Thomson Gale
        Control De La Produccion Inv
        Average customer rating: Not rated
          Control De La Produccion Inv
          Plossl
          Manufacturer: Prentice Hall (a Pearson Education company)
          ProductGroup: Book
          Binding: Paperback
          ASIN: 9688801054
          Desarrollo de un metodo para controlar la calidad de produccion de plantulas en viveros forestales: estudio de caso con cipres (Cupressus lusitanica). : An article from: Agronomía Costarricense
          Average customer rating: Not rated
            Desarrollo de un metodo para controlar la calidad de produccion de plantulas en viveros forestales: estudio de caso con cipres (Cupressus lusitanica). : An article from: Agronomía Costarricense
            Silvia Sánchez , and Olman Murillo
            Manufacturer: Thomson Gale
            ProductGroup: Book
            Binding: Digital

            GeneralGeneral | Science | Subjects | Books
            Science & TechnologyScience & Technology | Subjects | e-Docs | Formats | Books
            ScienceScience | HTML | Formats | e-Docs | Formats | Books
            ASIN: B000BCHZGO
            Release Date: 2005-09-09

            Book Description

            This digital document is an article from Agronomía Costarricense, published by Thomson Gale on July 1, 2004. The length of the article is 7640 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.

            Citation Details
            Title: Desarrollo de un metodo para controlar la calidad de produccion de plantulas en viveros forestales: estudio de caso con cipres (Cupressus lusitanica).
            Author: Silvia Sánchez
            Publication: Agronomía Costarricense (Magazine/Journal)
            Date: July 1, 2004
            Publisher: Thomson Gale
            Volume: 28 Issue: 2 Page: 95(12)

            Distributed by Thomson Gale
            La doble receta de Ford en Europa. (Motor).(relaciones de empresa automotriz con sus proveedores )(nuevo sistema de pago a proveedores ): An article from: Epoca
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              La doble receta de Ford en Europa. (Motor).(relaciones de empresa automotriz con sus proveedores )(nuevo sistema de pago a proveedores ): An article from: Epoca
              Sergio Piccione
              Manufacturer: Thomson Gale
              ProductGroup: Book
              Binding: Digital
              ASIN: B0008DUV1W
              Release Date: 2006-05-24

              Book Description

              This digital document is an article from Epoca, published by Thomson Gale on July 4, 2003. The length of the article is 996 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.

              Citation Details
              Title: La doble receta de Ford en Europa. (Motor).(relaciones de empresa automotriz con sus proveedores )(nuevo sistema de pago a proveedores )
              Author: Sergio Piccione
              Publication: Epoca (Magazine/Journal)
              Date: July 4, 2003
              Publisher: Thomson Gale
              Issue: 959 Page: 90(2)

              Distributed by Thomson Gale
              Las transas del tequila: con 51 por ciento de azúcar.(normas sobre control de calidad del tequila): An article from: Siempre!
              Average customer rating: Not rated
                Las transas del tequila: con 51 por ciento de azúcar.(normas sobre control de calidad del tequila): An article from: Siempre!
                José M. Murià
                Manufacturer: Thomson Gale
                ProductGroup: Book
                Binding: Digital
                ASIN: B00082T14G
                Release Date: 2006-10-24

                Book Description

                This digital document is an article from Siempre!, published by Thomson Gale on June 27, 2004. The length of the article is 572 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.

                Citation Details
                Title: Las transas del tequila: con 51 por ciento de azúcar.(normas sobre control de calidad del tequila)
                Author: José M. Murià
                Publication: Siempre! (Magazine/Journal)
                Date: June 27, 2004
                Publisher: Thomson Gale
                Volume: 51 Issue: 2663 Page: 36(1)

                Distributed by Thomson Gale
                Lo sabemos todo: DEA.(Agencia Antinarcóticos de Estados Unidos)(producción y tráfico de metanfetaminas en México): An article from: Proceso
                Average customer rating: Not rated
                  Lo sabemos todo: DEA.(Agencia Antinarcóticos de Estados Unidos)(producción y tráfico de metanfetaminas en México): An article from: Proceso
                  J. Jesús Esquivel
                  Manufacturer: Thomson Gale
                  ProductGroup: Book
                  Binding: Digital
                  ASIN: B000RH02ZE
                  Release Date: 2007-05-30

                  Book Description

                  This digital document is an article from Proceso, published by Thomson Gale on April 15, 2007. The length of the article is 2260 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.

                  Citation Details
                  Title: Lo sabemos todo: DEA.(Agencia Antinarcóticos de Estados Unidos)(producción y tráfico de metanfetaminas en México)
                  Author: J. Jesús Esquivel
                  Publication: Proceso (Magazine/Journal)
                  Date: April 15, 2007
                  Publisher: Thomson Gale
                  Issue: 1589 Page: 40(3)

                  Distributed by Thomson Gale
                  Petróleo: Equilibrio de intereses.(disminución en la producción industrial para elevar los precios internacionales del petróleo)(TT: Petroleum: a power ... Breve): An article from: Epoca
                  Average customer rating: Not rated
                    Petróleo: Equilibrio de intereses.(disminución en la producción industrial para elevar los precios internacionales del petróleo)(TT: Petroleum: a power ... Breve): An article from: Epoca
                    Vicente Baquero
                    Manufacturer: Difusora de Informacion Periodica, S.A. (DINPESA)
                    ProductGroup: Book
                    Binding: Digital
                    ASIN: B0008HNPHA
                    Release Date: 2005-07-28

                    Book Description

                    This digital document is an article from Epoca, published by Difusora de Informacion Periodica, S.A. (DINPESA) on January 14, 2001. The length of the article is 740 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.

                    Citation Details
                    Title: Petróleo: Equilibrio de intereses.(disminución en la producción industrial para elevar los precios internacionales del petróleo)(TT: Petroleum: a power struggle.)(TA: industry's decreased production to raise international oil prices)(Artículo Breve)
                    Author: Vicente Baquero
                    Publication: Epoca (Magazine/Journal)
                    Date: January 14, 2001
                    Publisher: Difusora de Informacion Periodica, S.A. (DINPESA)
                    Page: 57

                    Article Type: Artículo Breve

                    Distributed by Thomson Gale
                    Planeacion de La Produccion y Control de Inventari
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                      Planeacion de La Produccion y Control de Inventari
                      Sim Narasimhan
                      Manufacturer: Prentice Hall
                      ProductGroup: Book
                      Binding: Paperback

                      GeneralGeneral | Infantil y juvenil | Libros en español | Formats | Books
                      No ficciónNo ficción | Infantil y juvenil | Libros en español | Formats | Books
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                      ASIN: 9688807397
                      Planeacion y Control de La Produccion
                      Average customer rating: Not rated
                        Planeacion y Control de La Produccion
                        Michael Chapman
                        Manufacturer: Pearson Educacion
                        ProductGroup: Book
                        Binding: Paperback

                        Production & OperationsProduction & Operations | Management & Leadership | Business & Investing | Subjects | Books
                        Production, Operation & ManagementProduction, Operation & Management | Industrial, Manufacturing & Operational Systems | Engineering | Professional & Technical | Subjects | Books
                        SpanishSpanish | Foreign Language Nonfiction | Nonfiction | Subjects | Books
                        Producción y OperacionesProducción y Operaciones | Gestión & Liderazgo | Negocios e inversiones | Libros en español | Formats | Books
                        No-FicciónNo-Ficción | Libros en español | Formats | Books | Automotriz | Ciencias Sociales | Crimen y Criminales | Educación | Estudios de la Mujer | Feriados | Filosofía | Gobierno | Hechos Verídicos | Planeamiento Urbano y Desarrollo | Política | Sucesos de Actualidad | Transportación
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                        Producción, Operación y AdministraciónProducción, Operación y Administración | Industrial, Manufactura y Sistemas Operativos | Ingeniería | Profesional y Técnico | Libros en español | Formats | Books
                        ASIN: 970260771X

                        Creating Strategic Leverage: Matching Company Strengths with Market Opportunities
                        Average customer rating: Not rated
                          Creating Strategic Leverage: Matching Company Strengths with Market Opportunities
                          Milind M. Lele
                          Manufacturer: Wiley
                          ProductGroup: Book
                          Binding: Hardcover

                          Strategy & CompetitionStrategy & Competition | Management & Leadership | Business & Investing | Subjects | Books
                          Systems & PlanningSystems & Planning | Management & Leadership | Business & Investing | Subjects | Books
                          GeneralGeneral | Business & Investing | Subjects | Books
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                          Similar Items:
                          1. Monopoly Rules: How to Find, Capture, and Control the Most Lucrative Markets in Any Business Monopoly Rules: How to Find, Capture, and Control the Most Lucrative Markets in Any Business
                          2. Competitive Strategy: Techniques for Analyzing Industries and Competitors Competitive Strategy: Techniques for Analyzing Industries and Competitors
                          3. The Discipline of Market Leaders: Choose Your Customers, Narrow Your Focus, Dominate Your Market The Discipline of Market Leaders: Choose Your Customers, Narrow Your Focus, Dominate Your Market
                          4. The Strategy and Tactics of Pricing: A Guide to Growing More Profitably (4th Edition) (Pie) The Strategy and Tactics of Pricing: A Guide to Growing More Profitably (4th Edition) (Pie)
                          5. Blue Ocean Strategy: How to Create Uncontested Market Space and Make Competition Irrelevant Blue Ocean Strategy: How to Create Uncontested Market Space and Make Competition Irrelevant

                          ASIN: 0471631426

                          Book Description

                          Not only examines how to analyze industry structure and how to determine your company's competitive position within it, but also details how to use such analysis in order to gain the competitive edge by anticipating or changing the rules of the game--even changing the game itself. Provides clear, concise solutions to some major problems such as how to describe and communicate a strategy and how to determine what's feasible and what's not, depending on your company's position. Packed with case studies from such industries as AT&T, Federal Express, United Airlines and more.
                          Creating Strategic Leverage Matching Company Strengths With Market Opportunities
                          Average customer rating: Not rated
                            Creating Strategic Leverage Matching Company Strengths With Market Opportunities

                            Manufacturer: John Wiley & Sons
                            ProductGroup: Book
                            Binding: Hardcover
                            ASIN: B000HF5J68

                            Sew Stylish: Easy-Sew Ideas for Customizing Clothes and Home Accessories
                            Average customer rating: 3.5 out of 5 stars
                            • Inspiratiomal
                            • Dissapointed in this book. Not impressed by ideas for customizing clothes & home accessories.
                            • Reinvent, recreate, patch, embellish and make it your own
                            Sew Stylish: Easy-Sew Ideas for Customizing Clothes and Home Accessories
                            Katie Ebben
                            Manufacturer: Potter Craft
                            ProductGroup: Book
                            Binding: Paperback

                            DecoratingDecorating | Crafts & Hobbies | Home & Garden | Subjects | Books
                            FashionFashion | Crafts & Hobbies | Home & Garden | Subjects | Books
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                            SewingSewing | Crafts & Hobbies | Home & Garden | Subjects | Books
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                            Similar Items:
                            1. Exquisite Embellishments for Your Clothes Exquisite Embellishments for Your Clothes
                            2. Rip It!: How to Deconstruct and Reconstruct the Clothes of Your Dreams Rip It!: How to Deconstruct and Reconstruct the Clothes of Your Dreams
                            3. Generation T: 108 Ways to Transform a T-Shirt Generation T: 108 Ways to Transform a T-Shirt
                            4. Bend-the-Rules Sewing: The Essential Guide to a Whole New Way to Sew Bend-the-Rules Sewing: The Essential Guide to a Whole New Way to Sew
                            5. Customizing Cool Clothes: From Dull to Divine in 30 Projects Customizing Cool Clothes: From Dull to Divine in 30 Projects

                            ASIN: 0307336638
                            Release Date: 2006-02-14

                            Book Description

                            Designer looks. Creative know-how. Use-what-you-have ingenuity.

                            Thrift meets craft in Sew Stylish, as author Katie Ebben presents easy sewing techniques to help you embellish, reinvent, and recycle everyday clothing and accessories. Whether it’s trimming a plain shirt with a ribbon, lengthening curtains with a false hem, or patching the elbow of a cardigan, each project blends sewing instruction and creative inspiration simply and wonderfully. Chapters focus on trimming, patching, hemming, darning and disguising, customizing, and reinventing, with step-by-step instructions and drawings to ensure polished results on the first try.

                            Easy-sew ideas for customizing clothes and home accessories.

                            Make it quick; make it your own. Sew Stylish offers simple makeovers for everything from jeans to sweaters to off-the-rack basics. Author Katie Ebben presents a modern twist on traditional sewing techniques and demonstrates clever ways to embellish, reinvent, and transform items for home and wardrobe.

                            Eighteen inspiring projects incorporate everything from beading and appliqué to hemming and trimming. The approach is fun and lighthearted, and the clearly illustrated step-by-step instructions provide foolproof formulas to give soft furnishings and clothing a new lease on life.

                            Customer Reviews:

                            5 out of 5 stars Inspiratiomal.......2006-11-28

                            I actually purchased this book in London this past summer and there it was titled MAKE DO AND MEND, which I think is a more fitting title, but I guess folks in America do very little mending compared to those in the UK.... So you can imagine my surprise when I checked this book out of the library here in the US to find the very same book.

                            Anyways, I love this book. It addresses the issue of mending clothes which I can appreciate, rather than just tossing out sometimes much loved articles of clothing (I'm thinking of my favorite cashmere cardigan that I loved so much, it has a hole in the elbow and the neckline is coming undone and I really do not want to throw it out because it is irreplacable). Katie Ebben gives many creative ways to extend the life of your wardrobe, as well as the basics. Some of the things I know I will not bother doing, but some of the projects in here are noteworthy. Her instructions are very well written and easy to follow, which is another big plus. Women clothing in the UK is ultra-feminine and perhaps a little more "frilly" than the clothes to be found in the US. i bought this book also because I find it very inspirational when I want to add a little more "fem" to my clothes....

                            Loved it.

                            2 out of 5 stars Dissapointed in this book. Not impressed by ideas for customizing clothes & home accessories........2006-03-28

                            I received my book today and find it very dissapointing. I find more wonderful sewing ideas in one or two issues of a sewing magazine such as Threads, Australian Stitches, Machine Embroidery (Australian mag), etc. The book's projects were not interesting, the directions weren't too clear and the pictures might win a photo contest for photography creativity but the photos did NOT show the finished products clearly. This format is not a good format for a sewing book. There were not too many projects. I find more projects & better projects on a visit to a sewing machine website. I'm anxious to hear what other people's opinion on this book is. Maybe others find the projects more to their liking. This could be a matter of taste. None of the projects were my cup of tea. So, if you have a chance to look at this book or if you own it, please also review it.

                            4 out of 5 stars Reinvent, recreate, patch, embellish and make it your own.......2006-02-17

                            If you watch "Shabby Chic" you will be a fan of "Sew Stylish." This book gives not only ways to embellish clothing; there are projects for the house lke Ribbon-Trimmed Pillowcases. Take a set of ordinary sheets and coordinate them to a beloved comforter without having to plunk down a lot of cash for a fancy decorator set. This would be a great idea for a bridal shower. Along the same lines, there is a project for edging sheets with lace.

                            There are five projects for cushions, including a faux buckle and strap using costume or antique jewelry. There is a project to remake or recreate curtains.

                            The rest of the book is how to applique, patch or otherwise trim existing clothes to give them a customized appearance. While this book looks aimed to younger women, the patching techniques could be used to revamp kids' hand-me-downs or clothes that get torn before their time. While this may seem all 1930's in approach, at the cost of children's clothing, this may be a way to make a cool item for a child that is entirely "theirs" while spending little or nothing on a pair of excellent jeans that just has a hole or a sweater with an elbow needed a patch.
                            SEW STYLISH : EASY-SEW IDEAS FOR CUSTOMIZING CLOTHES AND HOME ACCESSORIES
                            Average customer rating: Not rated
                              SEW STYLISH : EASY-SEW IDEAS FOR CUSTOMIZING CLOTHES AND HOME ACCESSORIES
                              KATIE EBBEN
                              Manufacturer: Potter Craft
                              ProductGroup: Book
                              Binding: Paperback
                              ASIN: B000OT3MXE

                              Sir Hans W. Singer: The Life and Work of a Development Economist
                              Average customer rating: Not rated
                                Sir Hans W. Singer: The Life and Work of a Development Economist
                                D. John Shaw
                                Manufacturer: Palgrave Macmillan
                                ProductGroup: Book
                                Binding: Hardcover

                                GeneralGeneral | Biographies & Memoirs | Subjects | Books
                                Development & GrowthDevelopment & Growth | Economics | Business & Investing | Subjects | Books
                                Economic Policy & DevelopmentEconomic Policy & Development | Economics | Business & Investing | Subjects | Books
                                Economic HistoryEconomic History | Economics | Business & Investing | Subjects | Books
                                GeneralGeneral | Popular Economics | Business & Investing | Subjects | Books
                                GeneralGeneral | Business & Investing | Subjects | Books
                                GeneralGeneral | England | Europe | History | Subjects | Books
                                20th Century20th Century | England | Europe | History | Subjects | Books
                                ASIN: 0333711300

                                Book Description

                                This is the first biography of a world-famous pioneering development economist, Sir Hans W. Singer, who is better known throughout the developing world than any other economist, living or dead. It gives a detailed account of the way in which the 'twists of fate' led him to becoming a leading development economist. It contains a thematic synthesis of all his major theoretical and conceptual work and of the many initiatives in which he has been involved to solve the problems of developing countries.

                                Advertising Cultures: Gender, Commerce, Creativity (Culture, Representation and Identity series)
                                Average customer rating: 4 out of 5 stars
                                • Academic look at advertising creative departments
                                Advertising Cultures: Gender, Commerce, Creativity (Culture, Representation and Identity series)
                                Sean Nixon
                                Manufacturer: Sage Publications Ltd
                                ProductGroup: Book
                                Binding: Paperback

                                GeneralGeneral | Business & Investing | Subjects | Books
                                AdvertisingAdvertising | Marketing & Sales | Business & Investing | Subjects | Books
                                Media StudiesMedia Studies | Mass Media | Current Events | Nonfiction | Subjects | Books
                                GeneralGeneral | Gender Studies | Social Sciences | Nonfiction | Subjects | Books
                                GeneralGeneral | Sociology | Social Sciences | Nonfiction | Subjects | Books
                                GeneralGeneral | Arts & Photography | Subjects | Books
                                GeneralGeneral | Performing Arts | Arts & Photography | Subjects | Books
                                All TitlesAll Titles | Qualifying Textbooks - Fall 2007 | Stores | Books
                                ASIN: 0761961984

                                Book Description

                                `Nixon's study is a major contribution to the cultural sociology of the new service sector professionals and their gendered identities.It's importance lies in it's skilful synthesis of detailed ethnographic research and social theory. This is a genuinely innovative book which reopens cultural debate about advertising and society' - Frank Mort, Professor of Cultural History, University of East London

                                `Advertising Cultures is a lucid, thorough and highly engaging account of advertising creatives that unlocks two crucial issues for understanding the culture industries: creativity and gender. It marks a major new contribution to the cultural study of economic life' - Don Slater, London School of Economics

                                The economic and cultural role of the `creative industries' has gained a new prominence and centrality in recent years. This new salience is explored here through the most emblematic creative industry: advertising.

                                Advertising Cultures also marks a significant contribution to the study of gender and of commercial cultures through its detailing of the way gender is written into the creative cultures of advertising and into the subjective identities of its key practitioners.

                                Customer Reviews:

                                4 out of 5 stars Academic look at advertising creative departments.......2005-04-10

                                A bit dry and not exactly riveting reading, this book worked well as a source for my masters thesis on women advertising copywriters. For that application is was outstanding. Anyone reading this book would pretty much have to enjoy saturating themselves workings ad agencies and creative departments. This is a highly specialized that book and does not look at ad agencies in a general way, but explores the dynamics of creative teams (copywriters/art directors) in London using interviews, research and analysis very specifically. This book is academic in tone. I found this book extemely helpful to my research and recommend it to anyone who needs to a source for the inner workings and sexual dynamics of advertising creative departments.

                                Computer-Aided Decision Analysis: Theory and Applications
                                Average customer rating: Not rated
                                  Computer-Aided Decision Analysis: Theory and Applications

                                  Manufacturer: Quorum Books
                                  ProductGroup: Book
                                  Binding: Hardcover

                                  GeneralGeneral | Business & Investing | Subjects | Books
                                  MISMIS | Industries & Professions | Business & Investing | Subjects | Books
                                  Decision-Making & Problem SolvingDecision-Making & Problem Solving | Management & Leadership | Business & Investing | Subjects | Books
                                  ManagementManagement | Management & Leadership | Business & Investing | Subjects | Books
                                  Math for BusinessMath for Business | Skills | Business & Investing | Subjects | Books
                                  Manager's Guides to ComputingManager's Guides to Computing | Business & Culture | Computers & Internet | Subjects | Books
                                  NetworksNetworks | Networks, Protocols & APIs | Networking | Computers & Internet | Subjects | Books
                                  ASIN: 089930771X

                                  Book Description

                                  The essence of decision-aiding software is that it consists of various forms of microcomputer programming designed to enable users to process a set of (1) goals to be achieved, (2) alternatives available for achieving them, and (3) relations between goals and alternatives in order to choose the best alternative, combination, allocation, or predictive decision-rule. Benefits from using decision-aiding software include (1) being more explicit about goals to be achieved, alternatives available for achieving them, and relations between goals and alternatives; (2) being stimulated to think of more goals, alternatives, and relations than one would otherwise be likely to do; (3) being prepared to handle multiple goals, alternatives, and relations without getting confused and without feeling the need to resort to a single composite goal or a single go/no-go alternative; (4) being encouraged to experiment with changes in the inputs into one's thinking to see how one's conclusions are affected; and (5) being better able to achieve or exceed one's goals when choosing among alternatives or allocating scarce resources. There are five parts to the book covering: (1) a broad overview of decision-aiding packages, including criteria for evaluating them; (2) approaches that are based on management science and operations research, including linear programming and decision trees; (3) spreadsheet-based software, generally with goals on the columns, alternatives on the rows, relations in the cells, overall totals for each alternative at the far right, and a capability for indicating how the totals would be altered as a result of changes in the inputs; (4) expert systems software including rule-based and knowledge-based expert systems; and (5) general applications of decision-aiding software and a discussion of the increasing utilization of such software.
                                  A Cost Analysis of the Decision to Cannibalize Major Components of the Navy's H-60 Helicopters at the Operational Level
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                                    A Cost Analysis of the Decision to Cannibalize Major Components of the Navy's H-60 Helicopters at the Operational Level

                                    Manufacturer: Storming Media
                                    ProductGroup: Book
                                    Binding: Spiral-bound
                                    ASIN: 1423537068

                                    Product Description

                                    This is a NAVAL POSTGRADUATE SCHOOL MONTEREY CA report procured by the Pentagon and made available for public release. It has been reproduced in the best form available to the Pentagon. It is not spiral-bound, but rather assembled with Velobinding in a soft, white linen cover. The Storming Media report number is A407973. The abstract provided by the Pentagon follows: Cannibalization is a technique, sanctioned by the Navy, for maintenance managers to optimize aircraft availability by circumventing a slow or inadequate logistics support system Maintenance managers often make a decision to cannibalize without considering the total cost of their decision This thesis examines the costs incurred by an operational H-6O helicopter squadron to cannibalize major components and addresses the impact of cannibalization on the mean time between failure for the cannibalized components. The costs to cannibalize a T7OO-GE-4O1C engine, a tail rotor blade and an auxiliary power electronic control unit were calculated by assigning a dollar value to the increased manpower, consumables and flight time that could have been avoided if cannibalization were not used. The units cannibalized in 1996 were tracked by serial number through 1999 to compare their mean time between failure to similar non-cannibalized units for the same period The findings were that cannibalization considerably decreases the time between failure for cannibalized components which can have reaching effects on the size and costs of the Navy's inventory of spare parts. The increased manpower, consumables and flight time required has a significant impact on an operational squadron's workforce and budget.
                                    Spectral Interpretation of Decision Diagrams
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                                      Spectral Interpretation of Decision Diagrams
                                      Radomir Stankovic , and Jaakko T. Astola
                                      Manufacturer: Springer
                                      ProductGroup: Book
                                      Binding: Hardcover

                                      Web GraphicsWeb Graphics | Web Design | Web Development | Computers & Internet | Subjects | Books
                                      Database DesignDatabase Design | Databases | Computers & Internet | Subjects | Books
                                      GeneralGeneral | Databases | Computers & Internet | Subjects | Books
                                      Structured DesignStructured Design | Software Design, Testing & Engineering | Programming | Computers & Internet | Subjects | Books
                                      LogicLogic | Software Design, Testing & Engineering | Programming | Computers & Internet | Subjects | Books
                                      CADCAD | Graphic Design | Computers & Internet | Subjects | Books
                                      GeneralGeneral | Graphic Design | Computers & Internet | Subjects | Books
                                      GeneralGeneral | Computers & Internet | Subjects | Books
                                      GeneralGeneral | Electrical & Electronics | Engineering | Professional & Technical | Subjects | Books
                                      Drafting & Mechanical DrawingDrafting & Mechanical Drawing | Mechanical | Engineering | Professional & Technical | Subjects | Books
                                      All Amazon UpgradeAll Amazon Upgrade | Amazon Upgrade | Stores | Books
                                      Computers & InternetComputers & Internet | Amazon Upgrade | Stores | Books
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                                      Professional & TechnicalProfessional & Technical | Amazon Upgrade | Stores | Books
                                      All TitlesAll Titles | Qualifying Textbooks - Fall 2007 | Stores | Books
                                      Computers & InternetComputers & Internet | Qualifying Textbooks - Fall 2007 | Stores | Books
                                      ProfessionalProfessional | Qualifying Textbooks - Fall 2007 | Stores | Books
                                      ASIN: 0387955453

                                      Book Description

                                      Decision diagrams (DDs) are data structures for efficient (time/space) representations of large discrete functions. In addition to their wide application in engineering practice, DDs are now a standard part of many CAD systems for logic design and a basis for severe signal processing algorithms. "Spectral Interpretation of Decision Diagrams" derives from attempts to classify and uniformly interpret DDs through spectral interpretation methods, relating them to different Fourier-series-like functional expressions for discrete functions and a group-theoretic approach to DD optimization. The book examines DDs found in literature and engineering practice and provides insights into relationships between DDs and different polynomial or spectral expressions for representation of discrete functions. In addition, it offers guidelines and criteria for selection of the most suitable representation in terms of space and time complexity. The work complements theory with numerous illustrative examples from practice. Moreover, the importance of DD representations to the verification and testing of arithmetic circuits is addressed, as well as problems related to various signal processing tasks.
                                      Better decision making: from who's right to what's right; A computer-aided structured-inquiry method offers a better way to make tough decisions.: An article from: The Futurist
                                      Average customer rating: Not rated
                                        Better decision making: from who's right to what's right; A computer-aided structured-inquiry method offers a better way to make tough decisions.: An article from: The Futurist
                                        Karl G. Albrecht
                                        Manufacturer: World Future Society
                                        ProductGroup: Book
                                        Binding: Digital

                                        NonfictionNonfiction | Subjects | Books | Audiobooks | Automotive | Crime & Criminals | Current Events | Economics | Education | Foreign Language Nonfiction | Government | Holidays | Law | Philosophy | Politics | Social Sciences | Transportation | True Accounts | Urban Planning & Development | Women's Studies
                                        GeneralGeneral | Business & Investing | Subjects | Books
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                                        GeneralGeneral | Nonfiction | HTML | Formats | e-Docs | Formats | Books
                                        ASIN: B00082C4Q8
                                        Release Date: 2005-07-31

                                        Book Description

                                        This digital document is an article from The Futurist, published by World Future Society on May 1, 2004. The length of the article is 3113 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.

                                        Citation Details
                                        Title: Better decision making: from who's right to what's right; A computer-aided structured-inquiry method offers a better way to make tough decisions.
                                        Author: Karl G. Albrecht
                                        Publication: The Futurist (Magazine/Journal)
                                        Date: May 1, 2004
                                        Publisher: World Future Society
                                        Volume: 38 Issue: 3 Page: 20(5)

                                        Distributed by Thomson Gale
                                        Computer-aided decisions. (includes list of software) (technology at work): An article from: Association Management
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                                          Computer-aided decisions. (includes list of software) (technology at work): An article from: Association Management
                                          Joseph S. Cavaretta
                                          Manufacturer: American Society of Association Executives
                                          ProductGroup: Book
                                          Binding: Digital

                                          NonfictionNonfiction | Subjects | Books | Audiobooks | Automotive | Crime & Criminals | Current Events | Economics | Education | Foreign Language Nonfiction | Government | Holidays | Law | Philosophy | Politics | Social Sciences | Transportation | True Accounts | Urban Planning & Development | Women's Studies
                                          GeneralGeneral | Business & Investing | Subjects | Books
                                          Technical SupportTechnical Support | Business & Culture | Computers & Internet | Subjects | Books
                                          GeneralGeneral | Business & Investing | Subjects | e-Docs | Formats | Books
                                          GeneralGeneral | Nonfiction | HTML | Formats | e-Docs | Formats | Books
                                          ASIN: B00092NJBQ
                                          Release Date: 2005-07-28

                                          Book Description

                                          This digital document is an article from Association Management, published by American Society of Association Executives on December 1, 1992. The length of the article is 1067 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.

                                          From the supplier: The conduct of meetings is a time-consuming affair. The activity can be facilitated through the use of decision-support computer software which are aimed to both increase participation, boost productivity and more effectively manage the time spent. There are two forms of such software: chauffeur-driven and group-driven. The latter is discussed and recommended because of its more flexible character. It involves the use of individual computer work stations from where participants interact with each other.

                                          Citation Details
                                          Title: Computer-aided decisions. (includes list of software) (technology at work)
                                          Author: Joseph S. Cavaretta
                                          Publication: Association Management (Magazine/Journal)
                                          Date: December 1, 1992
                                          Publisher: American Society of Association Executives
                                          Volume: v44 Issue: n12 Page: p12(2)

                                          Distributed by Thomson Gale
                                          A formal design of a decision analysis system (Technical report. University of Stirling. Dept. of Computing Science)
                                          Average customer rating: Not rated
                                            A formal design of a decision analysis system (Technical report. University of Stirling. Dept. of Computing Science)
                                            Cydney Minkowitz
                                            Manufacturer: University of Stirling, Dept. of Computing Science
                                            ProductGroup: Book
                                            Binding: Unknown Binding

                                            Decision-MakingDecision-Making | By Topic | Psychology & Counseling | Health, Mind & Body | Subjects | Books
                                            CAD & CAMCAD & CAM | Computer Technology | Engineering | Professional & Technical | Subjects | Books
                                            ASIN: B0007BITQE
                                            Multimedia in industry and education: A decision model for design
                                            Average customer rating: Not rated
                                              Multimedia in industry and education: A decision model for design
                                              Lynne Reynolds
                                              Manufacturer: ERIC Document Reproduction Service
                                              ProductGroup: Book
                                              Binding: Unknown Binding

                                              CAD & CAMCAD & CAM | Computer Technology | Engineering | Professional & Technical | Subjects | Books
                                              ASIN: B0006QMFWY

                                              Health Insurance is a Family Matter (Insuring Health)
                                              Average customer rating: Not rated
                                                Health Insurance is a Family Matter (Insuring Health)
                                                Committee on the Consequences of Uninsurance
                                                Manufacturer: National Academies Press
                                                ProductGroup: Book
                                                Binding: Paperback

                                                GeneralGeneral | Business & Investing | Subjects | Books
                                                GeneralGeneral | Insurance | Industries & Professions | Business & Investing | Subjects | Books
                                                HealthHealth | Insurance | Industries & Professions | Business & Investing | Subjects | Books
                                                Social Services & WelfareSocial Services & Welfare | Poverty | Current Events | Nonfiction | Subjects | Books
                                                Health Care DeliveryHealth Care Delivery | Administration & Policy | Medicine | Subjects | Books
                                                Practice Management & ReimbursementPractice Management & Reimbursement | Administration & Policy | Medicine | Subjects | Books
                                                Public HealthPublic Health | Administration & Policy | Medicine | Subjects | Books
                                                Medicaid & MedicareMedicaid & Medicare | Administration & Policy | Medicine | Subjects | Books
                                                Health Care DeliveryHealth Care Delivery | Administration & Medicine Economics | Medical | Professional & Technical | Subjects | Books
                                                Medicaid & MedicareMedicaid & Medicare | Administration & Medicine Economics | Medical | Professional & Technical | Subjects | Books
                                                Practice Management & ReimbursementPractice Management & Reimbursement | Administration & Medicine Economics | Medical | Professional & Technical | Subjects | Books
                                                GeneralGeneral | Public Health | Administration & Medicine Economics | Medical | Professional & Technical | Subjects | Books
                                                Health CareHealth Care | Public Health | Administration & Medicine Economics | Medical | Professional & Technical | Subjects | Books
                                                ASIN: 0309085187
                                                Basic health insurance in Bolivia and equity for the poor.(Law and Policy): An article from: Reproductive Health Matters
                                                Average customer rating: Not rated
                                                  Basic health insurance in Bolivia and equity for the poor.(Law and Policy): An article from: Reproductive Health Matters

                                                  Manufacturer: Reproductive Health Matters
                                                  ProductGroup: Book
                                                  Binding: Digital

                                                  NonfictionNonfiction | Subjects | Books | Audiobooks | Automotive | Crime & Criminals | Current Events | Economics | Education | Foreign Language Nonfiction | Government | Holidays | Law | Philosophy | Politics | Social Sciences | Transportation | True Accounts | Urban Planning & Development | Women's Studies
                                                  GeneralGeneral | Nonfiction | HTML | Formats | e-Docs | Formats | Books
                                                  ASIN: B00082C6GQ
                                                  Release Date: 2005-06-29

                                                  Book Description

                                                  This digital document is an article from Reproductive Health Matters, published by Reproductive Health Matters on November 1, 2002. The length of the article is 362 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.

                                                  Citation Details
                                                  Title: Basic health insurance in Bolivia and equity for the poor.(Law and Policy)
                                                  Publication: Reproductive Health Matters (Refereed)
                                                  Date: November 1, 2002
                                                  Publisher: Reproductive Health Matters
                                                  Volume: 10 Issue: 20 Page: 188(2)

                                                  Distributed by Thomson Gale
                                                  Chinese maternal health in adjustment: claim for life.: An article from: Reproductive Health Matters
                                                  Average customer rating: Not rated
                                                    Chinese maternal health in adjustment: claim for life.: An article from: Reproductive Health Matters
                                                    Lennart Bogg , Keli Wang , and Vinod Diwan
                                                    Manufacturer: Reproductive Health Matters
                                                    ProductGroup: Book
                                                    Binding: Digital

                                                    GeneralGeneral | Business & Investing | Subjects | Books
                                                    ManagementManagement | Management & Leadership | Business & Investing | Subjects | Books
                                                    GeneralGeneral | Business & Investing | Subjects | e-Docs | Formats | Books
                                                    ManagementManagement | Business & Investing | Subjects | e-Docs | Formats | Books
                                                    GeneralGeneral | Business & Investing | HTML | Formats | e-Docs | Formats | Books
                                                    ManagementManagement | Business & Investing | HTML | Formats | e-Docs | Formats | Books
                                                    ASIN: B00082C6A2
                                                    Release Date: 2005-07-31

                                                    Book Description

                                                    This digital document is an article from Reproductive Health Matters, published by Reproductive Health Matters on November 1, 2002. The length of the article is 7998 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.

                                                    Citation Details
                                                    Title: Chinese maternal health in adjustment: claim for life.
                                                    Author: Lennart Bogg
                                                    Publication: Reproductive Health Matters (Refereed)
                                                    Date: November 1, 2002
                                                    Publisher: Reproductive Health Matters
                                                    Volume: 10 Issue: 20 Page: 95(13)

                                                    Distributed by Thomson Gale
                                                    Quality of hysterectomy care in rural Gujarat: the role of community-based health insurance *.: An article from: Reproductive Health Matters
                                                    Average customer rating: Not rated
                                                      Quality of hysterectomy care in rural Gujarat: the role of community-based health insurance *.: An article from: Reproductive Health Matters
                                                      M. Kent Ranson , and K.R. John
                                                      Manufacturer: Reproductive Health Matters
                                                      ProductGroup: Book
                                                      Binding: Digital

                                                      GeneralGeneral | Business & Investing | Subjects | Books
                                                      ManagementManagement | Management & Leadership | Business & Investing | Subjects | Books
                                                      ManagementManagement | Business & Investing | Subjects | e-Docs | Formats | Books
                                                      GeneralGeneral | Business & Investing | HTML | Formats | e-Docs | Formats | Books
                                                      ManagementManagement | Business & Investing | HTML | Formats | e-Docs | Formats | Books
                                                      ASIN: B00082C69I
                                                      Release Date: 2005-07-31

                                                      Book Description

                                                      This digital document is an article from Reproductive Health Matters, published by Reproductive Health Matters on November 1, 2002. The length of the article is 7837 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.

                                                      Citation Details
                                                      Title: Quality of hysterectomy care in rural Gujarat: the role of community-based health insurance *.
                                                      Author: M. Kent Ranson
                                                      Publication: Reproductive Health Matters (Refereed)
                                                      Date: November 1, 2002
                                                      Publisher: Reproductive Health Matters
                                                      Volume: 10 Issue: 20 Page: 70(12)

                                                      Distributed by Thomson Gale
                                                      HEALTH INSURANCE IS A FAMILY MATTER (PB)
                                                      Average customer rating: Not rated
                                                        HEALTH INSURANCE IS A FAMILY MATTER (PB)
                                                        Iom
                                                        Manufacturer: National Academies Press
                                                        ProductGroup: Book
                                                        Binding: Paperback
                                                        ASIN: B000OSRTWA

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                                                        1. Development, Trade, and the Wto: A Handbook (World Bank Trade and Development Series)
                                                        2. Diccionario bilingüe de términos bursátiles
                                                        3. Direct Marketing Strategies and Tactics: Unleash the Power of Direct Marketing
                                                        4. Directory of Consumer Brands and Their Owners 1998: Latin America (Directory of Consumer Brands and Their Owners 1998)
                                                        5. Directory of Home-Based Business Resources (Where to Find What You Want to Know Series)
                                                        6. Doing Business With Africa 2000/1
                                                        7. Dun & Bradstreet/Gale Group Industry Handbook: Chemicals and Pharmaceuticals
                                                        8. Dun & Bradstreet/Gale Group Industry Handbook: Insurance and Health & Medical Services (Health and Medical Services)
                                                        9. Early Literacy Storytimes @ Your Library: Partnering With Caregivers for Success
                                                        10. Empirical Studies of Earnings Mobility (Fundamentals of Pure and Applied Economics)

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