Enciclopedia Del Management

Average customer rating:

smooth transaction, exact product, nice&easy supplier

If you buy one book on Managerial Communication, buy Munter

One of the best books on business writing

Disappointing

Best communications book I've seen!

Guide to Managerial Communication: Effective Business Writing and Speaking (5th Edition)
Mary Munter
Manufacturer: Prentice Hall
ProductGroup: Book
Binding: Textbook Binding

Communications | Skills | Business & Investing | Subjects | Books
Running Meetings & Presentations | Skills | Business & Investing | Subjects | Books
General | Business & Investing | Subjects | Books
Management | Management & Leadership | Business & Investing | Subjects | Books
Education | Reference | Business & Investing | Subjects | Books
Entrepreneurship | Small Business & Entrepreneurship | Business & Investing | Subjects | Books
Similar Items:

Leadership: Research Findings, Practice and Skills

Organizational Behavior with Student CD and PowerWeb

Management of Organizational Behavior: Leading Human Resources (8th Edition)

Human Side of Organizations, The (9th Edition)

Human Resource Management (9th Edition)

ASIN: 0130133817

Customer Reviews:

smooth transaction, exact product, nice&easy supplier.......2007-05-14

exact product at an affordable price w a smooth transaction

If you buy one book on Managerial Communication, buy Munter.......2003-11-21

This is a great book for people working in industry, or teaching business communication. Short. No b.s. Full of good hints, do's and don'ts, and references. News you can use. Buy it.

One of the best books on business writing.......2003-07-03

Munter's work clearly and concisely leads you through making your message effective. She gets to the heart of communicating: what form should it take, how to structure it, and how to execute it so that it has the best chance of achieving your purpose. In particular, I was helped immensely from her discussion about how to analyze your audience and choose the best strategy for relaying your message. She not only covers writing, but also presentations and speaking. To top it off, she includes advice about whitespace, word choice, effective sentence structures, outlining, and more. An all-around great book that every purposeful writer should own.

Disappointing.......2001-11-17

The theme of this book is to fit every individual to a specific framework that the author claims proven. The result is robotic communicators. I personally believe that good communicators are those who brings out the best in themselves, creative and charismatic. This book advocates the other way around.

I also feel skeptical doubt the author's communication skills. The book is incredibly dry, too organized, too structured. Don't buy this buy unless it is required to pass your MBA exam.

Best communications book I've seen!.......2001-10-11

This book is required for a communications class in my MBA program. It is excellent. Although it is very detailed, it is easy to read and to the point. The book itself is an excellent example of how to communicate in the business world.

Highly recommended.

Average customer rating:
Guide to Managerial Communication: Effective Business Writing and Speaking
Mary Munter
Manufacturer: Prentice Hall
ProductGroup: Book
Binding: Paperback
ASIN: B000OIAN00

Average customer rating:
Coaching Success: Creating Champions for the Business World
Tim Timmons
Manufacturer: Bristol Publishing Enterprises
ProductGroup: Book
Binding: Paperback

General | Business & Investing | Subjects | Books
Motivational | Management & Leadership | Business & Investing | Subjects | Books
ASIN: 0975566717

Book Description

People management is at the heart of all business function and dysfunction. A strong correlation exists between success in the world of sports and success in the world of business. Management is "coaching" in the business arena. In Coaching Success, Timmons lays out the fundamental principles of teambuilding, play by play.

Using sports analogies; good, sound management basics are skillfully woven into an enjoyable narrative. The book is a quick read; it doesn't require a huge commitment of a busy manager's time but provides immediate payback. And the clever use of the "playbook" device highlights key points for easy reference. Coach Murph and the lessons he imparts (as well as learns) will stick with new managers long after they've turned the last page.

For the beginning manager, it's a playbook. For the experienced, a reminder of what's important.

Average customer rating:

One of the better ones

Best Book on BP I have ever read

A practical, easy-to-put-into-action business plan resource

pick your plan

pick your plan

Hurdle : The Book on Business Planning Millenium Edition
Tim Berry
Manufacturer: Palo Alto Software
ProductGroup: Book
Binding: Paperback

General | Business & Investing | Subjects | Books
Systems & Planning | Management & Leadership | Business & Investing | Subjects | Books
Similar Items:

On Target : The Book on Marketing Plans

The Art of the Start: The Time-Tested, Battle-Hardened Guide for Anyone Starting Anything

Writing Business Plans That Get Results

Palo Alto Business Plan Pro Premier 2007

Anatomy of a Business Plan: A Step-by-Step Guide to Building a Business and Securing Your Company's Future (Anatomy of a Business Plan)

ASIN: 0966489144

Book Description

Clear the Planning Hurdle

The Hurdle book is Tim Berry's latest, a practical step-by-step guide to a business plan you can take to the bank and implement in your company. The Hurdle book includes a 53 page workbook to capture your information as you progress through your business plan. Do it Yourself

Learn how to develop a complete business plan, with text, tables, and charts, in simple understandable steps. Learn how to understand business numbers. Everything you need, from profit and loss to cash flow to balance sheet and ratios, all laid out in simple terms and practical examples. Learn to Manage and Implement Your Plan

Includes concrete, detailed advice on how to actually manage and implement your plan. Also includes two sample plans, plan comparisons, as well as sections on starting your business, financing a business, and running your business.

Download Description

This no-nonsense book takes the mystery out of the business planning process, eliminates the jargon and buzzwords, and guides you step by step through writing a professional business plan.

Customer Reviews:

One of the better ones.......2007-08-23

I needed to write a business plan for a service organization. Since it was back in 1988 when I wrote my last one, I bought six books on the subject. One was absolutely useless, two were written by people who had obviously never operated a company, which suggests to be careful when buying books on the subject. One was ok, one reasonably good, and Berry's was the best of all of them, though not perfect. At least it caused me to think like an investor who reads the plan before giving his money to people who he doesn't know from Adam.

Best Book on BP I have ever read.......2002-01-18

This was a very easy and clear read. The best book on business planning that I have ever read. It's refreshing to know that you don't need a MBA to read and write a clear business plan. Great examples and figures throughout.

A practical, easy-to-put-into-action business plan resource.......1999-06-07

This is the most pragmatic, easy to understand, and easy to follow book for creating a business plan I have found yet. "Hurdle" is designed for those that want to benefit from what a business plan can offer their business. The chapter "About Business Numbers" is the best I have read to understand the numbers behind a business and how they relate to the business plan. A quick read, a great resource, and a sound business investment. After reading "Hurdle", I wouldn't plan without it.

pick your plan.......1999-02-09

I like the book, because it contains necessary metirials for keeping kontrol on the figures

pick your plan.......1999-02-09

I like the book, because it contains necessary metirials for keeping kontrol on the figures

Average customer rating:

Tradition

Complete Book of Wedding Flowers:Stunning Flower Arranging..

Great book with lots of ideas

It's the little details

Great source of experienced advice and aesthetic inspiration

The Complete Book Of Wedding Flowers: Stunning Flower Arranging Inspiration for Everyone & Every Location
Shirley Monckton
Manufacturer: Sterling
ProductGroup: Book
Binding: Paperback

Flower Arranging | Crafts & Hobbies | Home & Garden | Subjects | Books
General | Crafts & Hobbies | Home & Garden | Subjects | Books
Seasonal | Crafts & Hobbies | Home & Garden | Subjects | Books
General | Weddings | Home & Garden | Subjects | Books
Similar Items:

Wedding Bouquets: Over 300 Designs for Every Bride

Bridal Flowers: Arrangements for a Perfect Wedding

New Inspirations in Wedding Florals

The New Book of Wedding Flowers: Simple & Stylish Arrangements for the Creative Bride

Wedding Flowers Made Simple: Over 80 Glorious Designs for That Special Day

ASIN: 0304345652

Book Description

“Attractively designed...offers generous, full-page color photographs illustrating a variety of floral arrangements, while step-by-step drawings accompany descriptions of materials, tools, and containers necessary to complete similar designs....Photographs of decorated sites... provide lovely examples of varied wedding motifs.”—Booklist.

Customer Reviews:

Tradition.......2007-02-20

I loved this book for it's absolute tradition. This will show people tradition is still very much alive and kicking. Very handy tip's easy to use and doing the arrangements looks easy and won't put you off.

Complete Book of Wedding Flowers:Stunning Flower Arranging.........2003-02-13

I found that this book was not detailed enough for beginners in terms of creating the arrangements. It focused more on the wedding day rather than the actual flower arrangements. I was looking for more of a step-by-step guide for arranging wedding flowers.

Great book with lots of ideas.......2002-03-01

This is a cute book with lots of ideas. Doesn't have a lot of "how-to's", but does have some. Great pictures. I use this as a book for "brides-to-be". Someone always chooses something from this book.

It's the little details.......2001-08-31

I enjoyed this book because of the ideas it presented for the little details ... suggestions for floral arrangements that were dramatic, beautiful, and unique. It gave examples of floral arrangements for everything from baptismal fonts to tents. I was inspired to think beyond the standard altar pieces and table decorations.
While many of the actual examples were a little heavy for my taste, I found them to really demonstrate how powerful flowers and greenery - beyond the white roses and baby's breath - can be, and how carefully chosen floral arrangements can compliment any decor and create ambiance. I recommend that anyone needing to choose flowers for a wedding - or really, any occasion - at least take a look at this book for inspiration, even if one isn't going to actually arrange one's own flowers.

Great source of experienced advice and aesthetic inspiration.......2000-08-02

I am thoroughly enjoying Shirley Monckton's book, which I happily discovered on returning from an "early honeymoon" in England, in which my fiance and I explored wonderful Gothic cathedrals and appealing parish churches. Yes, Ms. Monckton is writing for an English audience and her lovely decorations are suited more for the churches and manor houses in her country, but she has a great sense of design and lots of detailed advice for the rest of us, too. Being "florally-challenged," I greatly appreciate Ms. Monckton's experienced guidance on things I would never have considered, such as determining what the rules are in decorating a particular church or hall and who enforces them, how to keep a vertical arrangement from looking like a Christmas tree, how to prevent plastic in a basket arrangement from reflecting sunlight or camera flashes in your wedding pictures, and how long to condition flowers before arranging them (two hours to overnight . . . not the two minutes I would've allowed). Shirley emphasizes planning ahead and informs the reader which things can and cannot be completed until the Big Day. She kindly nudges the bride to delegate the last-minute work to the florist or talented friends/family members. Of the three wedding flower books I've read in recent weeks, Shirley Monckton's is definitely the best.

Average customer rating:

Where are your company in the ¡§customer relationship¡¨?

Not bad!

Adding Economic Value through Customer Relationships

Hmmmm... I don't know about this one.

Difficult to read

Customer Connections: New Strategies for Growth
Harvard Business School Press
Manufacturer: McGraw-Hill
ProductGroup: Book
Binding: Hardcover
Similar Items:

The Loyalty Effect: The Hidden Force Behind Growth, Profits, and Lasting Value

ASIN: 0071050485

Book Description

With this book, managers have a rigorous new approach to building firm value. The authors offer a comprehensive system for putting customer relationships at the center of the business and give managers the tools for implementing customer-based strategies to improve profitability and growth. Fresh, practical examples illustrate how companies-including ScrubaDub car wash, Inc. magazine, and Staples office supplies-have inventively used information and knowledge management technologies to connect with their customers in new ways. Customer Connections reveals how these firms have managed to offer products and services that match the needs of their most valuable customers. It introduces a "value compass" that enables executives to target the four sources of customer value: right customer portfolio (choosing the customers you want), range of value proposition (selecting what you want to offer them), roles in relationship (deciding what type of relationship you want with them), and rewards sharing (creating mutual value). To improve its position along of these dimensions, a firm must master the three essentials of a customer connected strategy. Wayland and Cole teach managers to ask-and act on-the right questions about generating and managing customer knowledge.

Customer Reviews:

Where are your company in the ¡§customer relationship¡¨?.......2002-03-25

I found that this book is useful as it introduced a useful tool for customer relationship. The author introduced a great customer relationship model, ¡§The Value Compass¡¨.

I think that it is important for the company to understand that ¡§reduce cost¡¨ is not the most important element to achieve success. Instead, company should put effort on creating value in order to achieve goal. And we have already known that the cost of retaining customer is much lower than the cost of acquiring new customers. So, why look for new customers, when you can improve the ones you¡¦ve already got?

Customer satisfaction is one of the elements of retaining customers. And customer satisfaction can be done by ¡§creating value¡¨. This book introduced you with ¡§The Value Compass¡¨ which provided you a great tool to create value and thus build up long-term customer relationship.

With the help of ¡§The Value Compass¡¨, company can position itself among different dimensions of relationship value. After know ¡§where you are¡¨, company should decide ¡§where are you going to be¡¨, according to ¡§The Value Compass¡¨. Then the company can achieve the target position by prepare customer connection strategy, which has discussed by this book.

So, if you are in the management level of your company, if you want your company to create value to the customers in order to build long-term customers relationship, you may read this book to achieve your goal more efficiently and effectively.

Not bad!.......2002-01-02

Customer connection
After reading this book, you will know what is the customer relationship model, that is the value compass and foundation of customer connection strategy.
I do agree that the author did present the book in an academic way which is quite bored. For the value compass, it is a complicated model and it is not easy to be understood. However, I remember that the author did distinguish the difference among the product manager, process manager and the network manager, this part is quite good and clear.
Also the author did explain the customer equity by using the equation, it¡¦s quite good and impressed.
Generally, I think you can learn something from this book, for example, we know that we need to create long term relationship with our customers and the critical success factor for running a business is to create value to the customers but not to reduce cost for the business.

Adding Economic Value through Customer Relationships.......2001-11-16

I like books that combine qualitative and quantitative techniques to describe what must be done. Customer Connections takes on the challenge of providing that perspective.

The book's basic point is that logical thinking can be applied to developing better economic results through analyzing and pursuing the potential of different ways to have relationships with various customers. For example, some customers buy more, more often, and of higher margin products or services. Find ways to attract more of their business and your enterprise is going to be more profitable and valuable. An example of Scrub-a-Dub the car wash company explores this idea.

You are encouraged to think through this opportunity by analyzing your mix of customers, the ways that you can add value for these customers, the risk involved in acquiring them, and ways of sharing risks and rewards with customers and suppliers. Then, you create a solution that combines all four elements to produce more economic value (discounted cash flow) for your company.

To do this, you are going to need to know more about your customers than many companies know today, keep them better informed about what you are doing, and use technology to strengthen your connections in economically beneficial ways. So, there's a basic knowledge management issue to be resolved.

Like many consultants, the authors propose a complicated model that requires lots of data-gathering, analysis, building of new data bases, and improved IT systems. Ultimately, the benefits can only be estimated in advance. A set of interviews with 200 Fortune 1000 executives suggests that knowing more about customers is associated with higher growth.

In the last four years I have done a lot of research into ways that companies have changed their business models to be more successful. In that research, I was struck that the kinds of thinking described in this book were hardly ever used. So although there are lots of examples in the book of applying these concepts, I really wonder if the process to be followed is the one described here. Ultimately, the book's process reminded me of the kind of mechanical "left-brained" planning that failed for so many companies in doing their strategic thinking. The methods I have seen used were based much more on inexpensive experiments, gut feel, and rapidly rolling out the successes. The approach here is more of the opposite. Find something that should be great. Make a big bet on it. Keep your fingers crossed that your one expensive experiment will work.

The value thinking in the book is also very primitive, basically only describing the expected discounted cash flow. Every enterprise has many different economic values at a given time (depending on its value form), and expected discounted cash flow is only one. You could have removed all of the "value" references and equations in this book and not lost very much.

Ultimately, I was concerned about the book's basic concept -- that you should be customer-based in your thinking rather than customer-driven or customer-led. Being customer-based in doing value calculations can be very misleading. Few market innovations have followed from understanding customer profitability better. You still have to understand customers better . . . as they see and feel themselves.

Create more beneficial results for all those you meet!

Hmmmm... I don't know about this one........2001-05-27

The book was part of the compulsary literature used for a relationship marketing course at my university, so I had to read it, but if I had the choice, I probably wouldn't have read it. The book provides some useful insights, but I believe the first two chapters cover the whole book. The rest consists of numerous boring case examples, which don't clarify that much. And I didn't like the authors' use of mathematics, or is that just me? I think the field of relationship marketing could be presented in a more interesting way than that. In their words, for me as a customer, the costs were higher than the value I got back for it in the end (but I don't know my mark for the exam yet :). I don't think they'll keep me as their customer.

Difficult to read.......2001-02-09

No doubt these guys are experts in their field, but their process of reducing customer relationships to mathematical equations does not work for me. Reading this book was laborious.

Even after having slogged through the whole book, I'm not sure that their point was anything more than "If a customer pays you more than it costs you to acquire and keep him, it's a good deal".

In the arena of CRM there are many more reader-friendly experiences out there.

Book Description

Although everyone has goals, only some people successfully attain their respective goals on a regular basis. With this in mind, the author attempts to answer the question of why some people are more successful than others. He begins with the assumption that the key to personal success is effective decision-making, and then utilizes his own theory--The Self-Regulation Model--to explain the origin and nature of individual differences in decision-making competence. The author also summarizes a number of existing models of decision-making and risk-taking.

This book has two primary goals:
* to provide a comprehensive review of the developmental literature on the decision-making skills of children, adolescents, and adults, and
* to propose a theoretical model of decision-making skill that offers a better description of this skill than prior accounts.
Taken together, the literature review and theoretical model help the reader acquire a clear sense of the development of decision-making skills aswell as reasons for the developmental differences that seem to emerge.

Book Description

As almost all newspaper or magazine readers know, Canada figured prominently in the turbulent U.S. debates over health care reform in the early Clinton presidency. Furthermore, future news analysts and policymakers will undoubtedly again use Canada to cite the "good" and the "bad" aspects of single-payer national health insurance. Beyond the debate about the desirability of Canadian-style health care reforms, Antonia Maioni sees another question: Why did the United States and Canada, alike in so many ways, part "at the crossroads" to produce such different systems of health insurance? She answers this previously neglected query so interestingly that her book will hold the attention of anyone concerned with health care in either country or both.

The author explores the development of health insurance in the United States and Canada, from the emergence of health care as a political issue in the 1930s to the passage of federal health insurance legislation in the 1960s. Focusing on how political institutions influence policy development, she shows that Canada's federal structure and its parliamentary institutions encouraged a social-democratic third party that became pivotal in demonstrating the feasibility of universal, public health insurance. Meanwhile, the constraints of the U.S. political system forced health care reformers to temper their own ideas to appeal to a wide coalition within the Democratic party. Even readers previously unfamiliar with Canadian politics will find in this book important clues about the "realm of the possible" in the uncertain future of U.S. health care.

Parting at the Crossroads: The Emergence of Health Insurance in the United States and Canada.(Book Review): An article from: American Review of Canadian Studies

Average customer rating:

Parting at the Crossroads: The Emergence of Health Insurance in the United States and Canada.(Book Review): An article from: American Review of Canadian Studies
Patrice LeClerc
Manufacturer: Association for Canadian Studies in the United States
ProductGroup: Book
Binding: Digital
ASIN: B00099PXDG
Release Date: 2005-07-28

Book Description

This digital document is an article from American Review of Canadian Studies, published by Association for Canadian Studies in the United States on December 22, 1999. The length of the article is 720 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.

Citation Details
Title: Parting at the Crossroads: The Emergence of Health Insurance in the United States and Canada.(Book Review)
Author: Patrice LeClerc
Publication: American Review of Canadian Studies (Refereed)
Date: December 22, 1999
Publisher: Association for Canadian Studies in the United States
Volume: 29 Issue: 4 Page: 691(2)

Article Type: Book Review

Distributed by Thomson Gale

Parting at the Crossroads: The Emergence of Health Insurance in the United States and Canada.(Review) (book review): An article from: The Canadian Review of Sociology and Anthropology

Average customer rating:

Parting at the Crossroads: The Emergence of Health Insurance in the United States and Canada.(Review) (book review): An article from: The Canadian Review of Sociology and Anthropology
Cecilia Benoit
Manufacturer: Canadian Sociology and Anthropology Assn.
ProductGroup: Book
Binding: Digital

Book Description

This digital document is an article from The Canadian Review of Sociology and Anthropology, published by Canadian Sociology and Anthropology Assn. on May 1, 2000. The length of the article is 1153 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.

Citation Details
Title: Parting at the Crossroads: The Emergence of Health Insurance in the United States and Canada.(Review) (book review)
Author: Cecilia Benoit
Publication: The Canadian Review of Sociology and Anthropology (Refereed)
Date: May 1, 2000
Publisher: Canadian Sociology and Anthropology Assn.
Volume: 37 Issue: 2 Page: 242

Article Type: Book Review

Distributed by Thomson Gale

Books:

Books Index

Books Home

Recommended Books