Encyclopedia of Corporate Names Worldwide

Book Description

This book gives the stories behind, or origins of, more than 3,500 commercial names. Many of them are American or British but a number originate in countries such as France, Germany, Italy and Japan.

From A & C Black (publishers) to Zyklon (insecticide), entries cover two types of subjects: company names and the names of products and services. The companies have names derived from their founders or benefactors, such as Dell computers and Lamborghini automobiles; or from placenames, such as Land O'Lakes dairy products and Halex table tennis balls; or from a "story," such as Ratrac snow tractors or Hang Ten surfwear. The entries for product names explain the origin of brand names, like Dannon yogurt and Laservision video system; trademarks, such as Harp beer and Holeproof hosiery; patented products like Demerol; and hard-to-categorize commercial names like the Dancercize program.

Customer Reviews:

Helping Children Learn Review.......2007-10-17

I was seeking a resource that could support my work in guiding teachers to work with children with cognitive processing difficulties. This book has practical handouts which are useful, easy to read, and can be adapted for specific children. I particularly like the Index of handouts which allows me to target the area of difficulty.
Dr Alison Sutherland (Ph.D.)

Helping Children Learn: Intervention Handouts for Use in School and Home.......2007-07-26

A very practical useable book. It is well structured and easy to access information from. It is a handy desk reference for some common and not so common conditions.

A great resource for those using the PASS theory.......2005-03-29

This is a great collection of neuropsychoeducational handouts for those using the PASS theory, or using cognitive strategies for helping children how to use the underlying cognitive processes of learning. A must for school, educational, cognitive psychologists and pediatric neuropsychologists. If you are looking forward to use this practical strategies and you are not familiarized with PASS theory or Luria's works, please review them first. Thanks, J.P.Das, J. Naglieri and Pickering for theses materials.

Helping Children Learn: Intervention Handouts for Use in School and At Home

Average customer rating:

Helping Children Learn: Intervention Handouts for Use in School and At Home
Jack A. Naglieri
Manufacturer: Brookes Publishing Company
ProductGroup: Book
Binding: Paperback
ASIN: B000N767LQ

Book Description

With this useful manual, parents, teachers, professionals, and volunteers are given an armory of possibilities and ideas for inspiring children to read.

Es indudable que hay en el mundo una crisis en materia de lectura—muchos niños asocian la televisión con algo divertido, la lectura con algo escolar. Este útil manual es indispensable para toda persona que desee aumentar el número de lectores entre nuestros niños. Padres, maestros, educadoras, profesionales, promotores voluntarios, encontrarán en él un cúmulo de horizontes y posibilidades y aprovecharán gustosos las conclusiones a que se llegó después de un enorme esfuerzo.

Como motivar / Motivating People (Biblioteca Esencial Del Ejecutivo)

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Como motivar / Motivating People (Biblioteca Esencial Del Ejecutivo)
Robert Heller
Manufacturer: Grijalbo
ProductGroup: Book
Binding: Paperback

Motivational | Management & Leadership | Business & Investing | Subjects | Books

Communication | Words & Language | Reference | Subjects | Books

Spanish | Foreign Language Nonfiction | Nonfiction | Subjects | Books

Dirección Comercial | Profesional y Técnico | Libros en español | Formats | Books

Como Motivar a LA Gante/How to Motivate People/Audio Cassette

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Como Motivar a LA Gante/How to Motivate People/Audio Cassette
Mgmt Salenger
Manufacturer: Audio Literature
ProductGroup: Book
Binding: Audio Cassette

General | Business & Investing | Subjects | Books

General | Books on Cassette | Audiobooks | Formats | Books
ASIN: 1558009531

Como Motivar a la Gente / How to Motivate People

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Como Motivar a la Gente / How to Motivate People
Patrick Forsyth
Manufacturer: Gedisa Editorial
ProductGroup: Book
Binding: Paperback

Management | Management & Leadership | Business & Investing | Subjects | Books

Motivational | Management & Leadership | Business & Investing | Subjects | Books

Spanish | Foreign Language Nonfiction | Nonfiction | Subjects | Books

Dirección Comercial | Profesional y Técnico | Libros en español | Formats | Books
ASIN: 8474328829

Average customer rating:

Como Motivar a Sus Alumnos
Varios
Manufacturer: Ceac
ProductGroup: Book
Binding: Paperback

General | Education | Nonfiction | Subjects | Books

Spanish | Foreign Language Nonfiction | Nonfiction | Subjects | Books

General | Education | Professional & Technical | Subjects | Books

Como motivar a sus hijos a pensar jugando (Familia)

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Como motivar a sus hijos a pensar jugando (Familia)
John Langrehr
Manufacturer: Selector
ProductGroup: Book
Binding: Paperback

General | Parenting | Parenting & Families | Subjects | Books

Spanish | Foreign Language Nonfiction | Nonfiction | Subjects | Books

Product Description

A fun way to learn for children

Average customer rating:

Cómo motivar a su equipo de trabajo
Unknown
Manufacturer: UNKNOWN
ProductGroup: Book
Binding: Paperback
ASIN: 9681338820

Motivar con la acción social. Cómo facilitar, fundamentar y mejorar sus decisiones empresariales

Average customer rating:

Motivar con la acción social. Cómo facilitar, fundamentar y mejorar sus decisiones empresariales
María García Fernández
Manufacturer: NetBiblo S.L.
ProductGroup: Book
Binding: Paperback

Human Resources & Personnel Management | Industries & Professions | Business & Investing | Subjects | Books

Motivational | Management & Leadership | Business & Investing | Subjects | Books

Book Description

La puesta en marcha y gestión de un Plan de Voluntariado Corporativo, es la mejor manera de implicar a los empleados en la Acción Social empresarial. Este breve manual explica por qué la organización de proyectos de Voluntariado Corporativo, como forma de responder a las inquietudes sociales de los empleados, es un beneficio añadido a su "salario emocional" y cómo, con este enfoque humanista, puede llegar a ser la mejor herramienta de motivación y satisfacción para ellos además de la mejor base para una política de Responsabilidad Social Corporativa coherente y duradera.

Como Motivar a Estudiantes Pasivos y Desinteresados

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Como Motivar a Estudiantes Pasivos y Desinteresados

Manufacturer: Ceac
ProductGroup: Book
Binding: Paperback

General | Education | Nonfiction | Subjects | Books

Spanish | Foreign Language Nonfiction | Nonfiction | Subjects | Books

General | Education | Professional & Technical | Subjects | Books

Average customer rating:

Como Motivar a la Gente
Jack H. McQuaig
Manufacturer: Edivision Compania Editorial, S.A.
ProductGroup: Book
Binding: Paperback

Human Resources & Personnel Management | Industries & Professions | Business & Investing | Subjects | Books

Spanish | Foreign Language Nonfiction | Nonfiction | Subjects | Books

Dirección Comercial | Profesional y Técnico | Libros en español | Formats | Books
ASIN: 968890208X

Book Description

Through their official corporate statements, companies large and small, public and private, set forth their objectives and vision for future growth. Entrepreneurs find the stated goals of established companies valuable in forming their own businesses; students and prospective employees use the statements to gain useful background information on a company's culture. Each of the over 900 alphabetically arranged entries includes the company's name, address, phone number, and Internet address. These data are followed by a brief description of the company and the actual mission statement. Frequently there are two or three written presentations by one company.

New Anchor Book of Blackwork Embroidery Stitches
Average customer rating:
New Anchor Book of Blackwork Embroidery Stitches
Jill Cater Nixon
Manufacturer: North Light Books
ProductGroup: Book
Binding: Paperback

Cross-Stitch | Crafts & Hobbies | Home & Garden | Subjects | Books
Embroidery | Crafts & Hobbies | Home & Garden | Subjects | Books
General | Crafts & Hobbies | Home & Garden | Subjects | Books
Needlework | Crafts & Hobbies | Home & Garden | Subjects | Books
Similar Items:

Beginner's Guide to Blackwork (Beginner's Guide to Needlecrafts)

New Anchor Book of Pulled Thread Embroidery Stitches

Traditional Blackwork Samplers (Needlecrafts Series)

New Anchor Book of Hardanger Embroidery Stitches

Blackwork Embroidery (Dover Books on Needlepoint, Embroidery)

ASIN: 0715319299

Book Description

The Anchor Embroidery Series offers the perfect introduction to popular embroidery techniques.

Blackwork is a counted thread embroidery technique in which repetitive patterns are used to fill outlined areas. This book covers the materials and equipment needed, the essential stitches, and outlines in step-by-step detail the working of 49 infill patterns. It is sure to become an indispensable reference for stitchers.

Blackwork was originally so called because black thread was most often used on white fabrics, but many of the 16 original charted designs provided show how this technique can just as effectively be worked with colored threads on colored fabrics. The beautiful designs include ringing Christmas bells, a charming country cottage, delicate florals and an exotic oriental fan and kimono. There are also ideas for how the delightful designs can be used to create a selection of small projects.

Book Description

The volume is made up of three main chapters. The first provides a biography of Fellner. The second is an annotated bibliography of Fellner's published works and includes sections on books he wrote, his articles and essays, books he edited, and his public remarks. The third chapter is an annotated bibliography of works about Fellner and his ideas. This volume also includes name and subject indexes. In a volume that will be both useful to the professional economist and accessible to the nonspecialist, this bio-bibliography provides a guide to the work of William J. Fellner, a respected economist, policy adviser, and highly regarded member of the public policy research establishment. His work contains the full sweep of contemporary economic thought. The volume includes a biography, an annotated bibliography of Fellner's published works, and an annotated bibliography of works about Fellner and his ideas. It also includes name and subject indexes.

Customer Reviews:

Review of "William J. Fellner".......2002-03-22

I like the book, frankly, because of its weight. I don't mean the weight of its ideas and insights. I mean its weight, in ounces. At 145 pages, you'd expect it to be light and it is. Most books today weigh too much.

Defending the Brand: Aggressive Strategies for Protecting Your Brand in the Online Arena
Average customer rating:

Fascinating look at new threats to branding

Good phishing resource

Defend the Brand

Read this book if you want to save your companies reputation

If your business has a web page you should read this

Defending the Brand: Aggressive Strategies for Protecting Your Brand in the Online Arena
Brian H. Murray
Manufacturer: AMACOM/American Management Association
ProductGroup: Book
Binding: Hardcover

Strategy & Competition | Management & Leadership | Business & Investing | Subjects | Books
General | Business & Investing | Subjects | Books
Advertising | Marketing & Sales | Business & Investing | Subjects | Books
General | Marketing | Marketing & Sales | Business & Investing | Subjects | Books
Similar Items:

Protecting the Brand: A Concise Guide to Promoting, Maintaing, and Protecting a Company's Most Valuable Asset

The New Rules of Marketing and PR: How to Use News Releases, Blogs, Podcasting, Viral Marketing and Online Media to Reach Buyers Directly

ASIN: 0814407544

Book Description

Leading brands and the intellectual property of successful organizations are increasingly falling victim to hostile tactics from unscrupulous businesses. Unwanted brand associations, product piracy, and other forms of online brand abuse threaten to alienate consumers and undermine the success of companies in every industry.

Defending the Brand introduces strategies being used by companies around the world to fight back and regain control, preserving brand equity and rescuing potentially lost revenue. From marketing and sales initiatives that discourage abuse to how to collect intelligence on possible wrongdoers, this timely book is as valuable as it is fascinating.

Punctuated with eye-opening stories from real companies like Home Depot, Disney, the Red Cross, Nintendo, and the Associated Press, Defending the Brand is a call to action for companies unwilling to compromise the power of their brands and the success of their products.

Customer Reviews:

Fascinating look at new threats to branding.......2005-10-03

Just a decade ago, defending your brand essentially meant ensuring that sidewalk vendors weren't hawking knockoffs of your goods. That has changed drastically with the explosive growth of the Internet, which has revolutionized retailing, but has also made it easier for thieves to hawk counterfeit product.

Leading brands are finding the Internet to be a perfect vehicle for reaching out to their existing customers and finding new customers. The flip side is that for every Internet marketing method there exists a nefarious online activity that exploits the power and goodwill of established brands. For example, rumors and fictitious product information can hurt companies' brands.

Never before have companies faced such a siege on their intellectual property and brands, so the publication of Defending the Brand is timely. In a fascinating depiction of today's threats, the book explains in lay terms how an organization can develop a strategy to fight brand thieves.

The eleven chapters are replete with real-world examples of how companies such as Home Depot and Disney have struggled to protect their brands online. The author furnishes effective advice on how companies can better deal with situations ranging from digital brand abuse to illegal distribution. At 250 pages, Defending the Brand is a quick and fascinating read.

Good phishing resource.......2005-01-17

Our company has been the victim of phishing attacks and it has been hard finding books that can help. Def the Brand was recommended to me by a friend and it has been very useful for some aspects. Defending the brand is not only valuable for marketing and legal professionals but I would call it a must read for security professionals given the changes in what we are dealing with. The book does a good job covering the different ways that other people on the Internet can use/abuse your corporate identity.

Defend the Brand.......2004-03-25

Wow, this book provides a tremendous amount of insite into the world of online brand management. New technology has created a new set of issues for brand managers and IP counsel. Ten years ago cybersquating, meta tag abuse and typo-piracy certainly weren't in my vocablulary. This is very informative book from someone who is very knowledgeable of what is going on in the online area......

Read this book if you want to save your companies reputation.......2004-01-22

Mr. Murray has changed my strategy on protecting our image and reputation in the marketplace. I knew that we had to closely monitor the use and licensing of our brand in the off-line world but this book opened my eyes to the on-line marketplace. There is nothing more valuable than our companies reputation and as a result of the great examples given, I've changed the way our digital marketing group operates with the Internet. Thanks Brian for this valuable contribution to preserving our shareholders investment.

If your business has a web page you should read this.......2004-01-09

"Defending the Brand" is the definitive work in the field of protecting your brand presence on the Internet. I have read several books on Internet Security, site hijacking, and other problems of the Internet and even hold a security certification. I am not aware of any other book on the market today that explains so well the problems of malicious hackers and pranksters and how quickly they can destroy your brand name. The book is full of example after example of real-life problems that others have faced and solid advice on how to handle each of the various situations. Of course, it also has sound, positive steps you can take to help protect your brand from problems to begin with. Author Brian Murray doesn't give basic advice that is supposed to fit every situation but helps the reader to determine what factors make a situation warrant action, which ones are better off left alone, which ones might require legal action, and which ones trying to get a legal letter so they can further defame your brand name. Every business with an Internet presence should have a copy of this book. Using the Internet it is now possible to lose many years of positive customer relations in a matter of just a few days. You are responsible for knowing how to protect your company and yourself and this book will open your eyes.

Book Description

The point of departure in the present book is that the decision-makers involved in the evaluation of alternatives under conflicting criteria express their preferential judgement by estimating ratios of subjective values or differences of the corresponding logarithms, the so-called grades. Three MCDA methods are studied in detail; the Simple Multi-Attribute Rating Technique SMART, and the Additive and the Multiplicative AHP, both pairwise-comparison methods which do not suffer from the well-known shortcomings of the original Analytic Hierarchy Process. Context-related preference modeling on the basis of psychophysical research in visual perception and motor skills is extensively discussed in the introductory chapters. Thereafter many extensions of the ideas are presented via case studies in university administration, health care, environmental assessment, budget allocation, and energy planning at the national and the European level. The issues under consideration are: group decision-making with inhomogeneous power distributions, the search for a compromise solution, resource allocation and fair distribution, scenario analysis in long-term planning, conflict analysis via the pairwise comparison of concessions and multi-objective optimization. The final chapters are devoted to the fortunes of MCDA in the hands of its designers.
Audience: The book presents methods for decision support and their applications in the fields of university administration, health care, environmental assessment, budget allocation, and strategic energy planning and will be of value to practitioners, students and researchers in these and related fields.

PASSTRAK Life and Health Insurance Questions & Answers, 5E (Life and Health Insurance License Exam Manual)
Average customer rating:

Passtrack Life, Accident and health insurance

Good combination of Life & Health (Accident & Disability)

PASSTRAK Life and Health Insurance Questions & Answers, 5E (Life and Health Insurance License Exam Manual)
Dearborn Financial Institute
Manufacturer: Dearborn a Kaplan Professional Company
ProductGroup: Book
Binding: Paperback

General | Insurance | Industries & Professions | Business & Investing | Subjects | Books
Professional | Test Guides - Graduate & Professional | Education | Reference | Subjects | Books
Look Inside Reference Books | Trip | Specialty Stores | Books
Similar Items:

Life and Health Insurance License Exam Cram

Dictionary of Insurance Terms (Barron's Business Dictionaries)

Life and Health Insurance License Exam Manual

Property and Casualty Insurance License Exam Cram (Exam Cram 2)

Insurance for Dummies

ASIN: 0793148510

Customer Reviews:

Passtrack Life, Accident and health insurance.......2004-08-20

This book is typical of many text books; dry and confusing. The material is presented in a dry and boring fashion. You will NOT want to read this book for any reason other than passing the insurance exam.

Good combination of Life & Health (Accident & Disability).......2002-07-06

Combines the Dearborne Pastrack Health Insurance & Life Insurance License Exam Manuals.

Overall it is a good study guide (I passed using this book with 2 weeks of leisurely at home study), but the test section could be revamped - it did not include enough questions that were like the ones on the actual exam (I took an Experior Online state exam).

Life and Health Insurance Questions and Answers (Dearborn Passtrak)
Average customer rating:
Life and Health Insurance Questions and Answers (Dearborn Passtrak)
Dearborn Financial Institute
Manufacturer: Kaplan Financial
ProductGroup: Book
Binding: Paperback

General | Popular Economics | Business & Investing | Subjects | Books
General | Insurance | Industries & Professions | Business & Investing | Subjects | Books
Professional | Test Guides - Graduate & Professional | Education | Reference | Subjects | Books
ASIN: 0793197368

Florida Life, Health and Variable Annuity Study Manual; A License Preparation Manual with Questions and Answers
Average customer rating:
Florida Life, Health and Variable Annuity Study Manual; A License Preparation Manual with Questions and Answers

Manufacturer: FAIFA
ProductGroup: Book
Binding: Paperback
ASIN: 0793187230

Product Description

A license preparation manual with questions and answers prepared by the Florida Association of Insurance and financial advisors.

Florida Life and Health Insurance: A License Preparation Manual With Questions and Answers

Average customer rating:

Florida Life and Health Insurance: A License Preparation Manual With Questions and Answers

Manufacturer: Longman Financial Service
ProductGroup: Book
Binding: Paperback

General | Reference | Subjects | Books
ASIN: 0884627276

Life and Health Insurance: Questions and Answers (Passtrak (Unnumbered))

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Life and Health Insurance: Questions and Answers (Passtrak (Unnumbered))

Manufacturer: Dearborn Trade
ProductGroup: Book
Binding: Paperback

General | Business & Investing | Subjects | Books

IRS answers 88 questions about HSAs.(Regulation)(Internal Revenue Service)(Health Savings Account): An article from: National Underwriter Life & Health

Average customer rating:

IRS answers 88 questions about HSAs.(Regulation)(Internal Revenue Service)(Health Savings Account): An article from: National Underwriter Life & Health
Allison Bell
Manufacturer: The National Underwriter Company
ProductGroup: Book
Binding: Digital

Medicaid & Medicare | Administration & Policy | Medicine | Subjects | Books
ASIN: B00082Y3TY
Release Date: 2005-06-01

Book Description

This digital document is an article from National Underwriter Life & Health, published by The National Underwriter Company on August 2, 2004. The length of the article is 2667 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.

Citation Details
Title: IRS answers 88 questions about HSAs.(Regulation)(Internal Revenue Service)(Health Savings Account)
Author: Allison Bell
Publication: National Underwriter Life & Health (Magazine/Journal)
Date: August 2, 2004
Publisher: The National Underwriter Company
Volume: 108 Issue: 29 Page: 10(1)

Distributed by Thomson Gale

Hanson's Illinois agents and brokers insurance examination manual: Questions and answers on life-accident and health-casualty-automobile-property

Average customer rating:

Hanson's Illinois agents and brokers insurance examination manual: Questions and answers on life-accident and health-casualty-automobile-property
H. Walter Hanson
Manufacturer: Insurance License Bureau
ProductGroup: Book
Binding: Unknown Binding

Insurance | Automotive | Nonfiction | Subjects | Books

Insurance Law | Business | Law | Subjects | Books
ASIN: B0006WDRUW

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