Mutual Fund Fact Book 1999: A Guide to the Trends and Statistics Observed and Recorded in the Mut      Ual Fund Industry (Mutual Fund Fact Book, 1999)
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    Mutual Fund Fact Book 1999: A Guide to the Trends and Statistics Observed and Recorded in the Mut Ual Fund Industry (Mutual Fund Fact Book, 1999)
    Investment Company Institute
    Manufacturer: Investment Co Inst
    ProductGroup: Book
    Binding: Paperback

    GeneralGeneral | Business & Investing | Subjects | Books
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    GeneralGeneral | Reference | Subjects | Books
    ASIN: 1878731254

    Differentiated Instructional Strategies in Practice: Training, Implementation, and Supervision
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      Differentiated Instructional Strategies in Practice: Training, Implementation, and Supervision
      Gayle H. Gregory
      Manufacturer: Corwin Press
      ProductGroup: Book
      Binding: Paperback

      EducationEducation | Reference | Business & Investing | Subjects | Books
      ExperimentalExperimental | Contemporary Methods | Education Theory | Education | Nonfiction | Subjects | Books
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      PedagogyPedagogy | Education | Nonfiction | Subjects | Books
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      1. Differentiated Instructional Strategies: One Size Doesn't Fit All Differentiated Instructional Strategies: One Size Doesn't Fit All
      2. Data Driven Differentiation in the Standards-Based Classroom Data Driven Differentiation in the Standards-Based Classroom
      3. Differentiated Assessment Strategies: One Tool Doesn't Fit All Differentiated Assessment Strategies: One Tool Doesn't Fit All
      4. Differentiated Instructional Strategies for Reading in the Content Areas Differentiated Instructional Strategies for Reading in the Content Areas
      5. How to Differentiate Instruction in Mixed-Ability Classrooms How to Differentiate Instruction in Mixed-Ability Classrooms

      ASIN: 0761939024

      Book Description

      Praise for Differentiated Instructional Strategies: One Size Doesn’t Fit All:

      "A practical, persuasive, and useful guide. Differentiated Instructional Strategies is highly recommended reading for classroom educators and a seminal contribution to teacher education supplemental reading lists and academic reference collections."
      Midwest Book Review

      The expert guide to differentiated professional development to support implementation of differentiated instruction in every classroom!

      Differentiated instruction (DI) is a powerful way to meet the individual and diverse needs of all learners, including the adult learner engaged in job-embedded professional development, staff training, and faculty meetings. Best-selling author Gayle H. Gregory uses a "one size doesn’t fit all" approach to faculty training, observation, and supervision for DI implementation, enabling teachers, trainers, and principals to identify their own unique strengths and concerns as they work to engage students in the classroom.

      The ideal companion guide for all those still working with the classic first edition of Differentiated Instructional Strategies: One Size Doesn't Fit All, this workshop-friendly resource includes:

      Differentiated Instructional Strategies in Practice offers step-by-step activities compatible with the leading DI training materials now available in print and on video from Gayle Gregory, Carolyn Chapman, Carol Ann Tomlinson, and others. This book is sure to be every school's key training resource to support the implementation of differentiated instruction to help teachers help every student learn and succeed.

      Negociacion Al Instante
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        Negociacion Al Instante
        Brian Clegg
        Manufacturer: Ediciones Granica, S.A.
        ProductGroup: Book
        Binding: Paperback

        MotivationalMotivational | Management & Leadership | Business & Investing | Subjects | Books
        SpanishSpanish | Foreign Language Nonfiction | Nonfiction | Subjects | Books
        MotivacionalMotivacional | Gestión & Liderazgo | Negocios e inversiones | Libros en español | Formats | Books
        No-FicciónNo-Ficción | Libros en español | Formats | Books | Automotriz | Ciencias Sociales | Crimen y Criminales | Educación | Estudios de la Mujer | Feriados | Filosofía | Gobierno | Hechos Verídicos | Planeamiento Urbano y Desarrollo | Política | Sucesos de Actualidad | Transportación
        Dirección ComercialDirección Comercial | Profesional y Técnico | Libros en español | Formats | Books
        ASIN: 9685015295

        Project Portfolio Management: Selecting and Prioritizing Projects for Competitive Advantage (Business/Management Series)
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          Project Portfolio Management: Selecting and Prioritizing Projects for Competitive Advantage (Business/Management Series)

          Manufacturer: Ctr for Business Practices
          ProductGroup: Book
          Binding: Hardcover

          GeneralGeneral | Business & Investing | Subjects | Books
          Production & OperationsProduction & Operations | Management & Leadership | Business & Investing | Subjects | Books
          Production, Operation & ManagementProduction, Operation & Management | Industrial, Manufacturing & Operational Systems | Engineering | Professional & Technical | Subjects | Books
          ASIN: 1929576005

          Achieving 100% Compliance of Policies and Procedures
          Average customer rating: 5 out of 5 stars
          • Policies and Procedures meet with TQM & Six Sigma
          • Awesome books!
          • Processes, Procedures, and Quality
          • Good book for quality professionals
          • Essential for TQM, ISO 9000 and GMP organizations
          Achieving 100% Compliance of Policies and Procedures
          Stephen Page
          Manufacturer: Process Improvement Pub
          ProductGroup: Book
          Binding: Paperback

          Company ProfilesCompany Profiles | Biography & History | Business & Investing | Subjects | Books
          GeneralGeneral | Business & Investing | Subjects | Books
          Human Resources & Personnel ManagementHuman Resources & Personnel Management | Industries & Professions | Business & Investing | Subjects | Books
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          Systems & PlanningSystems & Planning | Management & Leadership | Business & Investing | Subjects | Books
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          Similar Items:
          1. Establishing a System of Policies and Procedures Establishing a System of Policies and Procedures
          2. 7 Steps to Better Written Policies and Procedures 7 Steps to Better Written Policies and Procedures
          3. Best Practices in Policies and Procedures Best Practices in Policies and Procedures
          4. How to Write Policies, Procedures & Task Outlines: Sending Clear Signals in Written Directions How to Write Policies, Procedures & Task Outlines: Sending Clear Signals in Written Directions
          5. Writing Effective Policies and Procedures: A Step-By-Step Resource for Clear Communication Writing Effective Policies and Procedures: A Step-By-Step Resource for Clear Communication

          ASIN: 1929065493

          Download Description

          "Achieving 100% Compliance of Policies and Procedures" is the third book of a four-part series on policies and procedures. This exciting new business book focuses on a subject that fills a major void for those individuals who are responsible for the life cycle of business processes, policies, and procedures. This 359-page book is all about change and continuous quality improvement as it applies to policies and procedures. A real-life case study is used to help explain the principles of this book. The reader is led from a labor-intensive system (procedure, procedure flow chart) through the necessary steps, including a cost-benefit analysis, to accomplish compliance and continuous improvement, resulting in a business process/procedure and a $2 million dollars savings. This book is about improvement and metrics and contains five quality tools for measuring policies and procedures. As the title suggests, the goal is to achieve 100% compliance, or complete acceptance by the customer. While a compliance goal of 100% is ambitious, you'll find the process of achieving the goal is just as important as achieving it. Through plans and goals, you'll increase productivity, profits, and customer satisfaction; as well as minimize process variation, enhance quality, reduce cycle and response time, and help the organization become receptive to change and develop a proactive (forward thinking) outlook. This book is a necessary addition to any procedures writer's reference library as it helps to ensure that the policies and procedures infrastructure remains stable by demonstrating to the reader how to write effective policies and procedures that can be measured, communicated, trained, mentored, audited, and improved. There are more than 75 illustrations, examples, tables, flow charts, and written procedures using the standard writing format introduced in my first book, "Establishing a System of Policies and Procedures." Most readers will find something useful in this book.

          Customer Reviews:

          5 out of 5 stars Policies and Procedures meet with TQM & Six Sigma.......2007-04-27

          This book is clear, concise and easy to follow, whether you are starting from nothing or you are bringing your current policies and procedures up to standard. This book is the second book in the series and should be used with "Establishng a System of Policies and Procures". It takes you through the steps of bringing your policies and procedures into compliance and into the Process and Procedure Improvement Cycle, based on Deming's PCDA cycle. This is a must read for the procedures analyst and for the CEO who believe in continual improvement.

          For optimal result buy the set of 4 books:
          1. Establishing a System of Policies and Procedures
          2. Achieving 100$ Compliance of Policies and Procedures
          3. 7 Steps to better Written Policies and Procedures
          4. Best Practices in Policies and Procedures

          You will not be disappointed. This set is well worth your time and money.

          5 out of 5 stars Awesome books!.......2003-06-23

          I bought and used all four of Stephen Page's policy and procedure books. From the very first day, I was able to get up and running on a project that was very demanding and challenging. Not only did he provide examples, but he was always there for advice when I hit a rough spot.

          I HIGHLY recommend these books!

          Dana Rosenboom

          5 out of 5 stars Processes, Procedures, and Quality.......2002-09-17

          I was impressed with the amount of useful information included in this book; everything seems to have been well thought out. It would appear that the author has "lived" his words and this is what makes this make book so useful to me. Because I know that when I implement his ideas that they will probably work. His case study is also very meaningful as he very carefully explains how to go from a labor-intensive procedure and go through process improvement, metrics, and arrive at a streamlined, high cost saving, new procedure.

          I have bought all four of his books on procedures and this book is what makes it all worthwhile. Though I found that each book is unique in its own way and that you really need all four to write a good system of policies and procedures.

          I would definitely recommend this book. He has a 40-step plan of action at the front of the book that gives you an A to Z approach to the development of any policy or procedure or process. I have printed this list and I keep it tacked on my walls.

          Jim T. Armstrong

          4 out of 5 stars Good book for quality professionals.......2002-07-06

          Of Steve Page's 4 recent books, I found this one to be the most interesting. It contains all kinds of ideas for projects.

          A communication strategy is obviously Steve's speciality. He knows how to use the various methods to the most advantage.

          His idea for a compliance plan is a clever take-off on process control plans. He also adapts other quality tools, such as scatter and pareto diagrams to use with documentation. However, you would need another book for more details on the tools themselves.

          Auditing is another of Steve's specialties which he shares with his readers.

          I wish he had gone into more detail on determining the cost of documentation. He no doubt knows how to calculate it, as best as one can. He gives a detailed example on how a new (purchasing) procedure saved a company money, but not enough on the cost of producing the document itself.

          I would definitely recommend this book to all who work with ISO 9000 compliance.

          5 out of 5 stars Essential for TQM, ISO 9000 and GMP organizations.......2002-02-20

          Of the three books that the author has published on policies and procedures this one is a masterpiece, and is essential to anyone who works for a company that employ TQM, ISO 9000 or FDA GMP.

          Where his first book, Establishing a System of Policies and Procedures, provides a roadmap for new policy writers, this book takes the subject to a much higher level by providing a process that encompasses communications and training strategies, a compliance plan, and continuous improvement. These align seamlessly with ISO 9000, as well as FDA GMPs, and is consistent with the TQM Plan-Do-Check-Act cycle. In addition, the self-assessment and auditing approaches set forth will assure policies and procedures that reflect a mature organization that is focused on quality and continuous improvement.

          Among the highlights of the book are the numerous checklists, real-life examples, and an underlying strategy for the development of a comprehensive and complete system of policies and procedures, and a means to assure compliance. I particularly liked Appendix C, Cost of Quality, and the succinct description of tools and techniques in chapter 11.

          Another strong point is the complexities of marrying policies and procedures writing with a continuous improvement cycle and auditing are handled in a structured, logical sequence. This is no small feat for a writer, and it is one of the reasons this book is so valuable. This book sets a standard in the field and is one that I'll always recommend to colleagues and clients.

          Decorative Arts: An Illustrated Summary Catalogue of the Collections of the J. Paul Getty Museum (Getty Trust Publications : J. Pail Getty Museum)
          Average customer rating: Not rated
            Decorative Arts: An Illustrated Summary Catalogue of the Collections of the J. Paul Getty Museum (Getty Trust Publications : J. Pail Getty Museum)
            Charissa Bremer-David , Peggy Fogelman , Peter Fusco , and Catherine Hess
            Manufacturer: Getty Trust Publications: J. Paul Getty Museum
            ProductGroup: Book
            Binding: Paperback

            GeneralGeneral | Museums & Collections | Arts & Photography | Subjects | Books
            Exhibition CatalogsExhibition Catalogs | Museums | Museums & Collections | Arts & Photography | Subjects | Books | General | Guggenheim Museum | Los Angeles County Museum of Art | Metropolitan Museum of Art | Museum of Contemporary Art | Museum of Modern Art | National Gallery Of Art | Tate Gallery | Whitney Museum of American Art
            GeneralGeneral | Instructional & How-To | Arts & Photography | Subjects | Books
            Decorative ArtsDecorative Arts | Design & Decorative Arts | Arts & Photography | Subjects | Books
            GeneralGeneral | Arts & Photography | Subjects | Books
            Folk ArtFolk Art | Schools, Periods & Styles | Arts & Photography | Subjects | Books
            GeneralGeneral | Crafts & Hobbies | Home & Garden | Subjects | Books
            GeneralGeneral | Bibliographies & Indexes | Publishing & Books | Reference | Subjects | Books
            Art & PhotographyArt & Photography | Bibliographies & Indexes | Publishing & Books | Reference | Subjects | Books
            ASIN: 0892362219

            Book Description

            Expanded to include acquisitions made by the Museum since 1984, this volume (originally published as Decorative Arts: A Handbook of the Collections of the J. Paul Getty Museum) includes concise entries, each of which is illustrated, on over 450 objects, most notably furniture, porcelain, and
            silver, ranging in date from the fifteenth through the nineteenth centuries. New to this edition are sections devoted to the Museum's collections of maiolica and glass. Of particular help to the scholar are the additions of an index of accession numbers and updated bibliographies.
            Summary Catalogue of Decorative Arts in the J. Paul Getty Museum
            Average customer rating: Not rated
              Summary Catalogue of Decorative Arts in the J. Paul Getty Museum
              J. Paul Getty Museum
              Manufacturer: Getty Trust Publications: J. Paul Getty Museum
              ProductGroup: Book
              Binding: Paperback

              EuropeanEuropean | Regional | History & Criticism | Arts & Photography | Subjects | Books
              GeneralGeneral | Museums & Collections | Arts & Photography | Subjects | Books
              GeneralGeneral | Museums | Museums & Collections | Arts & Photography | Subjects | Books
              Permanent Collection CatalogsPermanent Collection Catalogs | Museums | Museums & Collections | Arts & Photography | Subjects | Books
              GeneralGeneral | Exhibition Catalogs | Museums | Museums & Collections | Arts & Photography | Subjects | Books
              Decorative ArtsDecorative Arts | Design & Decorative Arts | Arts & Photography | Subjects | Books
              GeneralGeneral | Arts & Photography | Subjects | Books
              Folk ArtFolk Art | Schools, Periods & Styles | Arts & Photography | Subjects | Books
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              All TitlesAll Titles | Qualifying Textbooks - Fall 2007 | Stores | Books
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              ASIN: 089236632X

              Book Description

              J. Paul Getty had a passion for the exquisitely made furniture and decorative objects of eighteenth-century France, which he began collecting in the 1930s. Gillian Wilson, curator of decorative arts since 1971, has broadened and strengthened the collection, adding Boulle furniture, mounted
              oriental porcelain, tapestries, clocks, ceramics, and more. In the 1980s and 1990s the Museum continued to enlarge its decorative arts holdings, creating a European sculpture department in 1984 and adding glass, maiolica, goldsmiths' work, pietre dure, and furniture from Italy and Northern Europe.
              This book is a revised and expanded edition of Decorative Arts: An Illustrated Summary Catalogue of the Collection of the J. Paul Getty Museum (1993). In addition to more than forty recent acquisitions--among these four wall sconces from Versailles that once belonged to Marie Antoinette and an
              elaborate upholstered bed from the collection of Karl Lagerfeld--it includes the results of years of research. Designed for scholars, students, and devotees of the decorative arts, this volume provides a comprehensive look at the Getty's fine collection.
              SUMMARY CATALOGUE OF EUROPEAN DECORATIVE ARTS IN THE J. PAUL GETTY MUSEUM
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                SUMMARY CATALOGUE OF EUROPEAN DECORATIVE ARTS IN THE J. PAUL GETTY MUSEUM

                Manufacturer: J. Paul Getty Museum Los Angeles, CA
                ProductGroup: Book
                Binding: Paperback
                ASIN: B000I9W42K

                How the Dismal Science Got Its Name: Classical Economics and the Ur-Text of Racial Politics
                Average customer rating: 5 out of 5 stars
                • A Revisionistic View
                • Excellent Corrective to Politically Correct Fables
                How the Dismal Science Got Its Name: Classical Economics and the Ur-Text of Racial Politics
                David M. Levy
                Manufacturer: University of Michigan Press
                ProductGroup: Book
                Binding: Paperback

                HistoryHistory | Subjects | Books | Africa | Americas | Ancient | Arctic & Antarctica | Asia | Audiobooks | Australia & Oceania | Europe | Gay & Lesbian | Historical Study | Large Print | Middle East | Military | Military Science | Russia | United States | World
                Economic HistoryEconomic History | Economics | Business & Investing | Subjects | Books
                TheoryTheory | Economics | Business & Investing | Subjects | Books
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                1. The "Vanity of the Philosopher": From Equality to Hierarchy in Post-Classical Economics The "Vanity of the Philosopher": From Equality to Hierarchy in Post-Classical Economics
                2. More Sex Is Safer Sex: The Unconventional Wisdom of Economics More Sex Is Safer Sex: The Unconventional Wisdom of Economics
                3. The Myth of the Rational Voter: Why Democracies Choose Bad Policies The Myth of the Rational Voter: Why Democracies Choose Bad Policies

                ASIN: 0472089056

                Book Description

                It is widely asserted that the Victorian sages attacked classical economics from a humanistic or egalitarian perspective, calling it "the dismal science," and that their attack is relevant to modern discussions of market society. David M. Levy here demonstrates that these assertions are simply false: political economy became "dismal" because Carlyle, Ruskin, and Dickens were horrified at the idea that systems of slavery were being replaced by systems in which individuals were allowed to choose their own paths in life. At a minimum, they argued, "we" white people ought to be directing the lives of "them," people of color.
                Economists of the time argued, on the other hand, that people of color were to be protected by the rule of law--hence the moniker "the dismal science."
                A startling image from 1893, which is reproduced in full color on this book's jacket, shows Ruskin killing someone who appears to be nonwhite. A close look reveals that the victim is reading "The Dismal Science."
                Levy discusses this image at length and also includes in his text weblinks to Carlyle's "Occasional Discourse on the Negro Question" and to Mill's response, demonstrating that these are central documents in British classical economics. He explains Adam Smith's egalitarian foundations, contrasting Smith's approach to the hierarchical alternative proposed by Carlyle. Levy also examines various visual representations of this debate and provides an illuminating discussion of Smith's "katallactics," the science of exchange, comparing it with the foundations of modern neoclassical economics.
                How the Dismal Science Got Its Name also introduces the notion of "rational choice scholarship" to explain how attacks on market economics from a context in which racial slavery was idealized have been interpreted as attacks on market economics from a humanistic or egalitarian context. Thus it will greatly appeal to economists, political scientists, philosophers, students of Victorian literature, and historians.
                David M. Levy is Associate Professor of Economics and Research Associate, Center for Study of Public Choice, George Mason University.

                Customer Reviews:

                5 out of 5 stars A Revisionistic View.......2007-01-11

                A revisionistic view of many of the orgins of the central beliefs of classical economics.

                Economics has long been called 'the dismal science' supposedly as a response to the writings of Malthus, who grimly predicted that starvation would result as projected population growth exceeded the rate of increase in the food supply. And because economics so often discusses the less plesant aspects of life such as depressions, starvations and the like.

                The author of this book looks at some of the writings of the time and presents a view of the time where slavery was being held as morally correct in that the 'colored races' need the protection of the white. He quotes heavily from Thomas Carlyle's 1849 paper 'Occasional Discourse on the Negro Question.' Carlyle was arguing that freeing the slaves had led to a moral and economic decline.

                5 out of 5 stars Excellent Corrective to Politically Correct Fables.......2001-10-05

                For a mind-blowing companion to, and crucial expansion of, this theme, see the superb *Lost Literature of Socialism,* by George Watson.

                Nathan Rosenberg, Department of Economics, Stanford University, says: "Levy's scintillating volume offers a startlingly original reinterpretation of Carlyle's well-known characterization of classical economics as 'the dismal science.' Levy examines the positions of classical economics and its nineteenth-century Victorian literary critics, as seen through the specific prism of the antislavery debate. He argues, persuasively in my view, that it was the economists, and not the poets, who were the 'true friends of humanity.'"

                Citizen Brand: 10 Commandments for Transforming Brand Culture in a Consumer Democracy
                Average customer rating: 4.5 out of 5 stars
                • "Interesting" but not "good".
                • Shifting into the future, the right way!
                • A definite winner!
                Citizen Brand: 10 Commandments for Transforming Brand Culture in a Consumer Democracy
                Marc Gobé
                Manufacturer: Allworth Press
                ProductGroup: Book
                Binding: Paperback

                GeneralGeneral | Business & Investing | Subjects | Books
                Management & LeadershipManagement & Leadership | Business & Investing | Subjects | Books | Business Ethics | Consolidation & Merger | Decision-Making & Problem Solving | Distribution & Warehouse Management | Industrial | Information Management | Leadership | Management | Management Science | Motivational | Negotiating | Operations Research | Planning & Forecasting | Pricing | Production & Operations | Project Management | Quality Control | Risk Assessment | Statistics | Strategy & Competition | Systems & Planning | Systems Analysis | Teams | Total Quality Management | Training
                AdvertisingAdvertising | Marketing & Sales | Business & Investing | Subjects | Books
                Consumer BehaviorConsumer Behavior | Marketing & Sales | Business & Investing | Subjects | Books
                GeneralGeneral | Marketing | Marketing & Sales | Business & Investing | Subjects | Books
                Similar Items:
                1. Emotional Branding: The New Paradigm for Connecting Brands to People Emotional Branding: The New Paradigm for Connecting Brands to People
                2. Brandjam: Humanizing Brands Through Emotional Design. Brandjam: Humanizing Brands Through Emotional Design.
                3. BRAND sense: Build Powerful Brands through Touch, Taste, Smell, Sight, and Sound BRAND sense: Build Powerful Brands through Touch, Taste, Smell, Sight, and Sound
                4. Tuned Out: Why Americans Under 40 Don't Follow the News Tuned Out: Why Americans Under 40 Don't Follow the News
                5. The Cult of the Amateur: How Today's Internet is Killing Our Culture The Cult of the Amateur: How Today's Internet is Killing Our Culture

                ASIN: 158115240X

                Book Description

                Internationally Acclaimed Branding Guru Challenges Corporations: "It's Time to Act as Good Citizens"

                What have today's brands in common with politicians? - They need to take an active, positive role in people's lives in order to be elected —locally and globally, says Marc Gobé, the founder of the widely successful Emotional Branding concept. Today's all-powerful, post-hedonistic consumers expect a deepening level of emotional commitment and social responsibility from the brands that they choose. In CITIZEN BRAND, an evolvement of his revolutionary EMOTIONAL BRANDING concept, the internationally acclaimed branding guru tells corporations how to become the socially relevant, caring community members that are elected in today's consumer democracy.

                Three quarters of consumers would vote for corporate community involvement and ethical business practices, say recent polls. Yet while "cause marketing" programs abound, few corporations truly understand the emotional power of the "Citizen Brand" approach, argues Marc Gobé. Using brands like Starbucks and The Bodyshop and Home Depot as examples, CITIZEN BRAND reveals how companies can create strong and deep partnerships with people in America and across the globe by enriching their lives in creative and truly relevant ways.

                The bursting dot.com bubble, anti-globalization protests in Seattle and Genoa, an economic slowdown, and the September 11 tragedy. . .the events of the past three years have changed dramatically what consumers expect from today's brands: they seek emotional support and orientation an increasingly complex, strenuous reality. Getting this right requires an intimate understanding of one's customers and their deepest values, says Marc Gobé. CITIZEN BRAND reveals how smart companies have responded to this reality check by treating their customers--and employees—with a new humanistic, emotional sensitivity. Nucor has made it a point to not lay off any of its people in the face of recession; other companies have followed the example of The Bodyshop by establishing community programs for customers and employees; Coca-Cola is using its trucks in Africa to bring medication and education to local customers.

                As Gobé underlines, CITIZEN BRAND is not a comprehensive form of philantrophy or a new business strategy, but an inevitable consequence of global change: ". . .in a global world influenced more and more by local politics, religious upheaval, and social awareness, the role of businesses will change in a dramatic way. The need to reassess one's corporate responsibility is critical in a changed world."

                Customer Reviews:

                3 out of 5 stars "Interesting" but not "good"........2004-05-20

                I found this book less brilliant than his previous title ¡§Emotional branding¡¨. Gobe is simply repeating himself in a loosely knit 10-chapters format. There are many interesting case studies, but the author does not focus them tight enough to make those examples relevant to the chapter title. For instance in chapter 2 he talks about trust and cause marketing, but he cannot solidly tie the two together; as trust does not always equal well-carried cause marketing campaigns, what IS trust in terms of branding? What are the mechanisms of ¡§trust¡¨? I think he should give us a global definition before diving into the subject.

                There are numerous examples of such poorly related text in the book, I would advise you to read his first book ¡§Emotional branding¡¨ and skip this one.

                5 out of 5 stars Shifting into the future, the right way!.......2003-05-04

                A book, a philosophy, a plan for the future - and one after my own heart...

                In an age where many business fear for the future, claiming that customers are jaded, and even anti-business, Gobé presents the situation in more than a constructive manner, he gives a hopeful one.

                Rather than throwing his hands up to the sky, pointing to groups that plan 'Don't Buy Anything' days as the end of it all, he shows us that commerce is not over, it is evolving.

                More than heart-warming, I think he is right. (He sure has described me as a consumer!) And I know I want to run my business by these ethics, goals & philosophies.

                However, his message is more than an uplifting moment, or one of personal identification for me - he gives concrete examples of how businesses can connect with today's customers.

                If you can invest in only one branding book this year, this is the one to get.

                5 out of 5 stars A definite winner!.......2002-11-05

                A fantastic and very useful book--a must read for any marketing professional today. This book is about far more than how to build effective "cause marketing" campaigns. It is nothing short of a revolutionary/revelatory new approach to business in our difficult era!

                Gobe is a branding visionary with a very insightful and inspiring approach to building strong brands. While I enjoyed and appreciated his last book, Emotional Branding, I am even more impressed with this one. He proposes here a whole new shift in thinking that is of course-- in a post-Enron, et al.. world-- very a propos today.

                He argues that a holistic, consumer-centric and ethics grounded approach to both business and marketing strategies is not only "good" but also good business--it's the new expectation (and biggest opportunity as many will fail to recognize the changed landscape...). This is something I have believed strongly and observed in action for many years as a marketing executive for a global corporation with major consumer brands and it's rewarding to see these ideas put forth in such a fresh and engaging manner.

                But besides giving us a provocative new way of looking at marketing strategies from a big picture perspective, the book also has a lot of value from a very practical, hands on point of view. It is full of useful information, such as highly original insight into the latest consumer trends and demographics research, lots of well thought out and unsually interesting case studes and examples of what the most innovative branding professionals are doing. Most of all, the book gives marketers a practical detailed process for how a brand can become a "Citizen Brand" for consumers today and continues the theme of his last book giving insight on how marketers can touch consumers on an emotional level that will inspire that rarity of all rarities--brand loyalty!

                Decision Support Systems: An Applied Managerial Approach
                Average customer rating: 5 out of 5 stars
                • Great Book
                Decision Support Systems: An Applied Managerial Approach
                Vicki L. Sauter
                Manufacturer: Wiley
                ProductGroup: Book
                Binding: Hardcover

                GeneralGeneral | Business & Investing | Subjects | Books
                Decision-Making & Problem SolvingDecision-Making & Problem Solving | Management & Leadership | Business & Investing | Subjects | Books
                Manager's Guides to ComputingManager's Guides to Computing | Business & Culture | Computers & Internet | Subjects | Books
                Information SystemsInformation Systems | Software Engineering | Computer Science | Computers & Internet | Subjects | Books
                GeneralGeneral | Computers & Internet | Subjects | Books
                All TitlesAll Titles | Qualifying Textbooks - Fall 2007 | Stores | Books
                Business & InvestingBusiness & Investing | Qualifying Textbooks - Fall 2007 | Stores | Books
                Computers & InternetComputers & Internet | Qualifying Textbooks - Fall 2007 | Stores | Books
                ASIN: 0471311340

                Book Description

                Covers everything MIS managers need to design systems that allows easy access to information, the ability to easily merge information from multiple sources, and creating models for analyzing the information. The book examines decision making in general, the translation of knowledge about decision making into a DSS model, and the actual programming of a DSS. The book combines the theoretical underpinnings of the topic with practical application using tools and technology currently available. It integrates the issues multinational corporations face when coordinating information globally. Contains a running example throughout, so readers will understand the complete process from start to finish.

                Customer Reviews:

                5 out of 5 stars Great Book.......2000-08-19

                I had Dr. Sauter as a professor and this book by far is the best DSS book around. It is very easy to understand with a lot of graphical information on Decision Support Systems. Very highly recommended if you are wanting to learn Support Systems.
                Decision Support Systems - an Applied Managerial Approach Im + Tr
                Average customer rating: Not rated
                  Decision Support Systems - an Applied Managerial Approach Im + Tr
                  V Sauter
                  Manufacturer: John Wiley & Sons Inc
                  ProductGroup: Book
                  Binding: Paperback

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                  ASIN: 0471173355

                  Genetics and Life Insurance: Medical Underwriting and Social Policy (Basic Bioethics)
                  Average customer rating: Not rated
                    Genetics and Life Insurance: Medical Underwriting and Social Policy (Basic Bioethics)

                    Manufacturer: The MIT Press
                    ProductGroup: Book
                    Binding: Hardcover

                    HealthHealth | Insurance | Industries & Professions | Business & Investing | Subjects | Books
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                    Similar Items:
                    1. Genes and Insurance: Ethical, Legal and Economic Issues (Cambridge Law, Medicine and Ethics) Genes and Insurance: Ethical, Legal and Economic Issues (Cambridge Law, Medicine and Ethics)

                    ASIN: 026218236X

                    Book Description

                    Insurance companies routinely use an individual's medical history and family medical history in determining eligibility for life insurance; this is part of the process of medical underwriting. Insurers have also long used genetic information, often derived from family history, in underwriting. But rapid advances in gene identification and genetic testing are changing the way we look at genetic information. Should the results of genetic testing (which might identify a predisposition toward disease not related to medical history) be available to life insurance medical underwriters? Few if any life insurers currently require genetic testing, but there are no laws or regulations prohibiting its use. Genetics and Life Insurance examines the complex economic, legal, and social issues surrounding the use of genetic information in life insurance underwriting. The contributors are legal scholars, representatives of the life insurance industry (including an actuary and an insurance physician), a geneticist, a genetic counselor, a philosopher, and a consumer advocate. They explore all aspects of an issue that has only recently drawn the attention of policymakers and the public.

                    The book opens with a report on the results of a public opinion poll on genetics and life insurance. Succeeding chapters present the insurer perspective, a discussion of the economics of risk selection in life insurance, background information on the process of underwriting, a scientific analysis of genetic risks and mortality rates, a philosophical discussion of fairness and genetic underwriting, the viewpoints of consumers and genetics counselors, a comparison of different international policy approaches to the issue, and a legal analysis of antitrust implications when insurers collaborate in setting standards for medical underwriting. In the final chapter the editor addresses various policy options, examining the pros and cons of each one and assessing their political feasibility.

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