Netrepreneur: The Dimension of Transferring Your Business Model to the Internet

Amazon.com

Joseph Lowery believes that any large enough corporation that hasn't established an intranet is asking to be overwhelmed by its competition. He demonstrates how wiring a company for both internal and external Net communications enables companies to produce with high speed, high quality, and low cost--a trio from which, previously, a company was expected to select two and sacrifice the third. By showing the advantages intranets and extranets bring to all aspects of corporate operations, he makes the case that the technology offers a typical return on investment of 1,000 percent or more.

Lowery first helps you determine the value of adding an intranet and Internet connection to your business, suggesting how it can enhance research and development efforts. The next few sections are organized by divisions of a typical business and describe the various assets that divisions such as human resources, production and operations management, information technology, and information management can gain from intranets and extranets.

The rest of the text discusses marketing and sales opportunities, including how to deal with the vast amount of business that Internet-based marketing can bring in, and how to use your Web site for selling and for sales force automation. Short case studies throughout demonstrate how various techniques have worked for corporations, ranging from Levi-Strauss to Federal Express. --Elizabeth Lewis

Book Description

Netrepreneur: The Dimensions of Transferring Your Business Model to the Internet is a strategic planning, business solution book. It offers a holistic view of Internet business relevant topics. This book is treated like a business book with legitimate case studies and resource listings /cites but addresses Internet related questions.

Customer Reviews:

An Essential Business Consulting & Marketing Tool!.......1999-07-08

The Internet has gained immense popularity as a marketing tool and a number of companies both large and small have shifted their marketing strategies to this broadcast medium. Every day businesses are taken online. Netrepreneur written by Joseph Lowery offers a tremendous wealth of knowledge about how companies can successfully adapt themselves to this powerful and exciting marketing tool.

Businesses large and small will benefit from the contents of this book. Actual case studies of many well-known companies offer rich key insight into how they have set up shop on the Internet and how they have managed themselves. Increased sales revenue, shifts in marketing strategies, Website design options, and use of technology and business applications are among the many cutting-edge considerations discussed at length by the author that will contribute to very successful business operations.

With the use of this book any company will achieve favorable and easily measureable results. Web business models are discussed, readers will receive online business marketing instruction, they will learn some basic international business concepts to successfully broaden the scope of their marketing efforts, and they can make use of an excellent listing of business Websites that offers additional business information.

Although this book was not intended for use by novice entrepreneurs, I found it easy to read and understand. Just about anyone can pick it up and glean valuable business ideas from its pages regardless of their level of experience in the business world. This book would make a valuable guide for business consultants seeking to make a living by helping other companies along. This is a great book to have on hand and put to use at a moments' notice!

Excellent Overview Of Internet's Business Potential.......1999-06-05

The author does an excellent job of explaining the ways in which the Internet can be used to improve any function of a business, to include HR, Logistics Mgmt, and Sales. Though it doesn't delve too deeply into any single area, for the corporate manager it is an excellent introductory read.

Book Description

Recorded history is a finely-woven magic fabric of intricate lies about events predating the sixteenth century. There is not a single piece of evidence that can be reliably and independently traced back earlier than the eleventh century. This book details events that are substantiated by hard facts and logic, and validated by new astronomical research and statistical analysis of ancient sources.

Customer Reviews:

Has history been tampered with?.......2007-10-23

Watch Video Here: http://www.amazon.com/review/RAZQNMXM4M9CL Has history been tampered with? Yes, it has! Did events and eras such as the crucifixion of Jesus Christ, the Roman Empire , the Dark Ages, and the Renaissance, actually occur within a very different chronology from what we've been told? Yes, they certainly did!

The history of humankind is both drastically shorter and dramatically different than generally presumed.

Why is it so? On one hand, it was usual custom to justify the claims to title and land by age and ancestry, and on the other the court historians knew only too well how to please their masters. The so called universal classic world history is a pack of intricate lies for all events prior to the 16th century. World history as we learn it today was entirely fabricated in the 16th-18th centuries. It's likely that nobody told you before, but

there is not a single piece of firm written evidence or artefact that is reliably and independently dated prior to the 11th century.

Naturally, after what you've learned in school and university, you will not easily believe that the classical history of ancient Rome, Greece, Asia, Egypt, China, Japan, India, etc., is manifestly false.

You will point accusing finger to the pyramids in Egypt, to the Coliseum in Rome and Great Wall of China etc., and claim, aren't they really ancient, thousands of years ancient? Well, there is no valid scientific proof that they are older than 1000 years!

The oldest original written document that can be reliably dated belongs to the 11th century!

New research asserts that Homo sapiens invented writing (including hieroglyphics) only 1000 years ago. Once invented, writing skills were immediately and irreversibly put to the use of ruling powers and science.

The consensual chronology we live with was essentially crafted in the 16th century by the Jesuits.

The world history was compiled from contradictory mix of innumerable copies of ancient Latin and Greek manuscripts and other irrefutable proofs delivered by late mediaeval astronomers that were cemented by the authority of writings of the Church Fathers.

Early in life, we learn about ancient history. Children love the magical lessons of history - they are like fairy tales. Teachers recite breathtaking stories; very soon We learn by heart the names and deeds of brave warriors, wise philosophers, fabulous pharaohs, cunning high priests and greedy scribes.

We learn of gigantic pyramids and sinister castles, kings and queens, dukes and barons, powerful heroes and beautiful ladies, emaciated saints and low-life traitors.

Ancient history is based documents, manuscripts, printed books, paintings, monuments and artefacts - called primary sources.

The problem is that neither these ancient documents, nor events described therein can be irrefutably dated, moreover they contradict each other for the most part.

When a school textbook tells us that Genghis Khan in year X or Alexander in year Y, have each conquered half of the world, it means only that it is so said in some of the written sources.

There are no answers to simple questions:

When were these primary sources written?

Where and by whom were these sources found?

It is wrongly presumed that ancient and medieval chronicles, written by Genghis Khan's or Alexander the Great contemporaries and eyewitnesses, are readily available. Actually, only sources written hundreds or even thousands of years after the events are there, compiled mostly in the 16th 18th centuries, or even later.

As a rule, these sources suffered considerable multiple manipulations, falsifications and distortions by editing. At the same time,

innumerable originals of ancient documents under various pretexts were destroyed in Europe under various pretexts.

The names of persons and geographical sites often changed meaning and location during the course of the centuries.

Geographical locations became clearly defined on maps only with the advent of printing.

This made possible the circulation of identical copies of the same map for purposes of the military, navigation, education and governance tasks.

Historians from Oxford say: "hey, everybody knows that Julius Caesar lived in the first century B.C.

`Julius Caesar' statement is only a point of view as

there is simply no irrefutable documentary proof that Julius Caesar or any other great name of antiquity ever existed.

Better than that - extremely rare sources that can be reliably dated back to the 10th-14th centuries A D, do not show the polished picture of classical history.

They show a picture both contradictory and confusing.

All methods of dating of ancient sources and artefacts are erroneous:

Radio-carbon C14 method produces dating with exactitude of plus minus 1500 years, therefore it is too crude for dating of events in historical timeframe!

The Almagest tractate, which lies as corner stone contemporary chronology, compiled in the 2nd century A D by Ptolemy, the founding father of astronomy, contains astronomical data of 9th to 16th century!

The Bronze Age,that has supposedly began 5000 years ago. Bronze is made of 90% copper and 10% tin, but the technology for tin extraction dates back to 14th century A D!.

All eclipses contained in manuscripts, like Thucydides one, relating 'ancient' events have exclusively medieval dating. All horoscopes cut in stone or painted in Egyptian temples, like Dendera have exclusively early medieval dating solutions.

Not quite what you have learned in school? Open your eyes, and, you will find sufficient proof to reach step by step the inevitable conclusion that the classical chronology is false and therefore, that the history of ancient and medieval world universally accepted today, is also false. Have a fresh outlook on everything said or printed about "ancient" and "enigmatic" Roman, Greek and Egyptian, medieval as well as all other "lost and found" civilizations.

Antiquity and Dark Ages are phantoms invented in the 16th 18th and polished in 19th 20thcenturies. Human civilization is in fact barely 1000 years old!

This book will change your perception of History forever!
What if Ancient Rome, Greece and Egypt were invented during Renaissance?
What if The Old Testament was a rendition of events of the Middle Ages?
What if Jesus Christ was born in 1053 and crucified in 1086 AD?
Sounds Unbelievable?
Not after you've read "History: Fiction or Science?" by Anatoly Fomenko, the genius mathematician.
Armed with astronomy and computers Anatoly Fomenko turns History into a rocket science.

Calculations are only as good as your numbers.......2007-08-03

Yes, we can all agree that mainstream history is nearly 100% BS due to politics, economics, ego, problems with dating techniques, and various conspiracies. Agreed. But, I've been researching the distinct possibility that human history (in terms of civilizations) are much more ancient than we've been told, so coming across this book was very interesting to me. I wondered how Fomenko could be wrong (if at all) because he is very persuasive in his presentations. Then it dawned on me. If at previous times in prehistory, due to the various catastrophies that are well documented (comets, asteroids, planetary disruptions, plasma discharge, pole reversals, etc) the Earth was in a different position in relation to the sun, different tilt on its axis, different orbit, different rotation (in terms of velocity and DIRECTION), and the continents were in different positions, then would this not cause the ancients to see the sky (constellations) differently? In other words, is Fomenko making erronious assumptions about the physics of the Earth in pre-history, which then corrupt his data with regards to dating the relevant astrology? The last event to seriously disrupt our planet occured roughly 3500 years ago, according to other good researchers, so is it possible Fomenko has been confused by this? The vastly different physics of our planet in the not so distant past may explain this confusion, which is not to say the "mainstream" version of history is correct; on the contrary. I am not an expert in these fields, but wanted to see if this idea could spark discussion.

Pants on fire?.......2007-07-19

Will people ever read before spamming? Yes, Jesuits could not rewrite world history alone, they had help. Anyway, Dr Prof Acad A.Fomenko does not point to jesuits as the driving force of world wide history manipulation in published volumes 1,2,3;, actually he barely mentions the poor devils. Check it with 'Search inside' feature, please. China is rarely mentioned either, in fact, Dr Fomenko is completely eurocentric. Right, his theory contradicts all mainstream schools of history, because in their actual state they are all built on blatantly erroneus chronology. You don't need a mysterious cabal (conspiracy) to falsify history, the falsification is its modus operandi. It is inherent to history(ians) to falsify (distort) events, as it is inherent to humans to boast as it is inherent to power (authority) to legimize itself by referrring to glorious past made to its own order. Dr Prof Fomenko and team have identified scores of instances of such manipulation in Russian, European, etc.. history, and delivered valid statistical proof thereof. His own 'reconstruction' is completely another story. Forget c14 as a valid method of dating. W.Libby has initially discovered a brilliant method of INDEPENDENT dating. Too bad, c14 method has become a joke after a forced marrige with dendrochronology with consensual chronological scale inbuilt. Radiocarbon method can't stand blind tests, but is so very productive as a rubberstamp.

Accepted History & Chronology Must Be Changed. .......2007-04-09

There is no doubt that history as most know it is a sham, & institution's version of History both University & Church is fradulent & inaccurate. Everything was established with an agenda, The real "Dark Ages" are now when we have access to incredible amounts of information past authorities & more important 'common folk' didn't have but our institutions & educators are slow to evolve because of what has ignorantly & arrogantly been taught for too long. This is on many subjects not just Chronology.

For anyone to question "Why would a Mathematician have anything credible to say of History?" The answer is from Dr. Fomenko's preface in the book: "It would be worthwhile to remind the reader that in the XVI-XVII century Chronology was considered to be a subdivision of Mathematics." These volumes could possibly be some of the most important works to date & should be read by everyone with an interest in History, especially professors & educators who have a duty to the public. I have read both books & must say that 'Chronology 1' has some very eye opening & revolutionary information. Even if these volumes are part true the implications are profound & opens the doors to further investigations & questions which must be done. I speak several different lanquages & must say the logic Dr. Fomenko uses with "inflection" of words & words being read from left to right in one region & right to left in another then written backwards, the removal of vowels & get down to basics of words, or different cities & locations having the same name etc. is correct. Vowel usage has always been optional & varied, actually complicating linquistics & study. The first thing one has to understand is that words never had a fixed spelling in history like we do now, the spelling of words was mutable & regional, as well as names & titles of people were vast, varied & changed, NOTHING WAS FIXED or understood linear. Matters of Life & Death as well as financial profiteering yesterday & today were & are made with ignorant, illogical & conspiratorial views of history & reality, it's time people get closer to the Truth & society collectively grow up.

Very Interesting.......2007-03-07

It is a good proposal and I believe it will mature into something even better in the future. I think it deserves to be read.

Teaching And The Case Method: Text, Cases, and Readings

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All the HBS secrets

Teaching And The Case Method: Text, Cases, and Readings
Louis B. Barnes
Manufacturer: McGraw-Hill Book Company
ProductGroup: Book
Binding: Hardcover

General | Business & Investing | Subjects | Books

Management | Management & Leadership | Business & Investing | Subjects | Books

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ASIN: 0875844030

Book Description

Teaching and the Case Method delves into the special role of teacher and students in the case method learning process. Schools that want to use the case method more effectively can use this book to teach groups of faculty how to apply case method techniques. For the first time, too, a book about case method teaching attempts to show how the method can be applied in a liberal arts setting. A liberal arts module in the book presents an innovative program for instructors who want to experiment with discussion teaching in traditional arts and science areas. The book focuses on a wide range of knotty problems faced by most instructors, experienced or new, creating an opportunity for them to learn from each other. Its main purpose is to provide a rich opportunity for both professional school and liberal arts instructors to develop their own discussion leadership skills, and to further the process of learning for both themselves and their students.

Customer Reviews:

All the HBS secrets.......2005-06-04

This book is a real masterpiece, it is comprehensive, elegant and clear. Whether you use it for an MBA or any other discipline, it will be a great help, as it focuses on curiosity, judgment and wisdom (qualities of mind), character, sensitivity, integrity and responsibility (qualities of the person) and the ability to apply them.

Disturbing Practice: Reading Teacher Education As Text (Higher ed, Vol. 8)

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Disturbing Practice: Reading Teacher Education As Text (Higher ed, Vol. 8)
Avner Segall
Manufacturer: Peter Lang Publishing
ProductGroup: Book
Binding: Paperback

General | Education | Nonfiction | Subjects | Books

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ASIN: 0820451029

Book Description

Detailed instruction on key planning issues plus a comprehensive Resource Directory.

Book Description

This book presents a review of the material that may be covered on a state licensing exam for barber-styling. It employs multiple-choice questions, a form of examination that has been widely adopted by the majority of the state boards and sponsors of nationally distributed tests. Groups of questions have been arranged under major area. It is advisable that the review of a particular subject take place soon after its presentation in the classroom, both to reinforce retention of the material by students and to provide instructors with a means of evaluating their students' knowledge. The content of the book mirrors advances in professional barber-styling. The book will serve as a valuable aid to students as they prepare for their licensing examination, whether it be a state or a national test.

Customer Reviews:

Easy reading but do not have Chinese translation.......2004-05-13

Barber-Stylists from China, Hong Kong or Taiwan who cannot understand English will not able to take full advantage of this great book. If the book have someone translate it to Chinese, it will help my friends to stay in their field.

Book Description

In his final work, one that distills decades of research and thought, a distinguished economic thinker turned social scientist and philosopher confronts three crucial questions facing the world at the end of the century: How and in what form can a harmonious and stable post-cold war world order be created? How can the world maintain the economic performance necessary for the well-being of people while minimizing international economic conflicts and further deterioration of the world’s environment? What must be done to safeguard the freedoms of all peoples?

In attempting to answer these questions, Murakami criticizes classical political-economic analysis and offers his own “anticlassical” analyses and visions for the next century. By classical political-economic analysis, Murakami refers to analyses of power politics based on the nation-state system and to classical and neoclassical economic analysis which holds that unimpeded competition and free trade are fundamental bases for increasing wealth for the benefit of all. Murakami’s anticlassical stance takes the form of a new, intellectually integrated and reasoned concept called “polymorphic liberalism,” which argues that traditional “progressivism”—the belief that humans have an ultimate unique path on which they will reach an ideal social and political-economic system—can no longer meet today’s challenges.

Customer Reviews:

Another underrated Academic.......2002-01-12

I think Murakami is one of the forgotten academes of the world, if one would read his book, the reader would get another perspective on how this world should be governed. I really like the way he pointed out that Economics and Politics can never be seperated, a very comprehensive ellaboration of his points that would surely be a permanent part of my ideas and thoughts. Rest in Peace Professor!

An Anticlassical Political-Economic Analysis: A Vision for the Next Century.: An article from: Pacific Affairs

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An Anticlassical Political-Economic Analysis: A Vision for the Next Century.: An article from: Pacific Affairs
Takashi Inoguchi
Manufacturer: University of British Columbia
ProductGroup: Book
Binding: Digital
ASIN: B00097UBIK
Release Date: 2005-07-28

Book Description

This digital document is an article from Pacific Affairs, published by University of British Columbia on December 22, 1997. The length of the article is 750 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.

Citation Details
Title: An Anticlassical Political-Economic Analysis: A Vision for the Next Century.
Author: Takashi Inoguchi
Publication: Pacific Affairs (Refereed)
Date: December 22, 1997
Publisher: University of British Columbia
Volume: v70 Issue: n4 Page: p599(3)

Article Type: Book Review

Distributed by Thomson Gale

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Mirror Makers

Advertising must read

A crash course about the dynamic history of advertising!

The Mirror Makers: A History of American Advertising and Its Creators
Stephen Fox
Manufacturer: University of Illinois Press
ProductGroup: Book
Binding: Paperback

Economic History | Economics | Business & Investing | Subjects | Books
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ASIN: 0252066596

Customer Reviews:

Mirror Makers.......2006-08-17

Great book on the early days of Advertising and how things have changed over time. This is must reading for anyone going into the Advertising or Marketing for that matter

Advertising must read.......2004-08-01

Anybody who ever worked, or ever want to work a day in the advertising business must read this book. Media, account and creative people will enjoy it equally. You will gain tremendous insight and respect for our industry -- understanding where we've come from -- and appreciation of where we are today. Extremely entertaining. Full of wisdom and fascinating stories about the advertising forefathers and legends. Rightfully the most quoted book on advertising. Robert Fleege - fleege.com

A crash course about the dynamic history of advertising!.......1999-08-10

This book is a must-have resource for anybody in or thinking of dabbling in advertising. It's a veritable who's who of the movers and shakers in the industry.

Starting at advertising's humble beginnings, it covers most of the major successes and pitfalls, and sheds some light on how it modernized into the institution we love and hate today.

Nobody affiliated with the industry should be without this wonderful resource!

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The Mirror Makers a History of American Advertising And Its Creators
Fox Stephen
Manufacturer: William Morrow
ProductGroup: Book
Binding: Hardcover
ASIN: B000LC8DYM

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The Mirror Makers: A History of American Advertising and Its Creators
Stephen Fox
Manufacturer: University of Illinois Press
ProductGroup: Book
Binding: Paperback
ASIN: B000OQBZVI

Book Description

Everything You Want is a provocative guide to consumers, brands and marketing communication designed to help marketing managers unlock the secrets of the new branded consumer. The book argues that to do this we must reflect on the imbalanced relationship between us and the stuff we buy.
Describing the invention of shopping and the rise of the branded consumer, Everything You Want shows how brand marketing has shaped consumers' perceptions, behaviour and identity and how this is changing. It bridges the gap between consumer fact (our experience of shopping) and brand fiction (the tall stories that brands tell us about their products or services).
Everything You Want is designed to help the reader understand more about both the process and culture of brand marketing by taking new perspectives on an undulating brandscape of identity, aspiration and culture. Everything You Want's arguments are informed as much by philosophies that are opposed to traditional consumerism - including maverick ad man Howard Luck Gossage, Buddhists, nihilists and performance artists - as by traditional brand works and 'missionary position' consumer analysts.
* Offers exciting and radical insights into the world of branding and consumers, bridging the gap between consumer fact and brand fiction.
* Traces the history of branding and evaluates marketers' attempts to inject meaning and value into their brands.
* Although it has a serious message, Everything You Want is presented in a lighthearted manner, with the authors casting a cold eye over what many consider a frivolous subject: brands and communication.

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