North Dakota Business Directory 2001 (North Dakota Business Directory)
Average customer rating: Not rated
    North Dakota Business Directory 2001 (North Dakota Business Directory)

    Manufacturer: Info USA Inc
    ProductGroup: Book
    Binding: Hardcover

    GeneralGeneral | Reference | Business & Investing | Subjects | Books
    GeneralGeneral | Industries & Professions | Business & Investing | Subjects | Books
    DirectoriesDirectories | Catalogs & Directories | Reference | Subjects | Books
    GeneralGeneral | Reference | Subjects | Books
    ASIN: 0768702577

    Differentiation Through Learning Styles and Memory
    Average customer rating: Not rated
      Differentiation Through Learning Styles and Memory
      Marilee B. Sprenger
      Manufacturer: Corwin Press
      ProductGroup: Book
      Binding: Paperback

      EducationEducation | Reference | Business & Investing | Subjects | Books
      GeneralGeneral | Education | Nonfiction | Subjects | Books
      Educational PsychologyEducational Psychology | Education Theory | Education | Nonfiction | Subjects | Books
      PedagogyPedagogy | Education | Nonfiction | Subjects | Books
      Instruction MethodInstruction Method | Education | Nonfiction | Subjects | Books | Alternative | General | Individualized | Open
      GeneralGeneral | Education | Professional & Technical | Subjects | Books
      All TitlesAll Titles | Qualifying Textbooks - Fall 2007 | Stores | Books
      Business & InvestingBusiness & Investing | Qualifying Textbooks - Fall 2007 | Stores | Books
      NonfictionNonfiction | Qualifying Textbooks - Fall 2007 | Stores | Books
      ProfessionalProfessional | Qualifying Textbooks - Fall 2007 | Stores | Books
      Similar Items:
      1. Becoming a "Wiz" at Brain-Based Teaching: How to Make Every Year Your Best Year Becoming a "Wiz" at Brain-Based Teaching: How to Make Every Year Your Best Year
      2. How To Teach So Students Remember How To Teach So Students Remember
      3. Memory 101 for Educators Memory 101 for Educators
      4. Learning & Memory: The Brain in Action Learning & Memory: The Brain in Action
      5. Brain-Compatible Strategies Brain-Compatible Strategies

      ASIN: 0761939423

      Book Description

      Create a learning environment that addresses the needs and learning styles of every student!

      Traditional instruction and "paper and pencil" assessment are no longer sufficient for meeting the needs of our increasingly diverse student populations. Classrooms are packed with students possessing a myriad of educational backgrounds, cultures, abilities, and challenges. How do educators guide each student on his or her own individual path to educational success? Differentiation—by design!

      Differentiation Through Learning Styles and Memory provides an essential overview of how the brain processes, stores, and retains information, and how teachers can guide students in accessing this information by utilizing their individual learning styles and strengths. This resource gives educators practical strategies and applications for accessing these "sensory pathways," connecting learned content to the real world.

      This comprehensive resource includes:

      The road to academic success begins and ends with differentiation. When students have the tools for understanding their individual memory lanes, they will learn how their brains work best

      Arte de La Guerra y La Estrategia
      Average customer rating: Not rated
        Arte de La Guerra y La Estrategia
        Sun Tzu
        Manufacturer: Need de Lingenti Maria L.
        ProductGroup: Book
        Binding: Paperback

        GeneralGeneral | New Age | Religion & Spirituality | Subjects | Books
        OccultismOccultism | Occult | Religion & Spirituality | Subjects | Books
        SpanishSpanish | Foreign Language Nonfiction | Nonfiction | Subjects | Books
        No-FicciónNo-Ficción | Libros en español | Formats | Books | Automotriz | Ciencias Sociales | Crimen y Criminales | Educación | Estudios de la Mujer | Feriados | Filosofía | Gobierno | Hechos Verídicos | Planeamiento Urbano y Desarrollo | Política | Sucesos de Actualidad | Transportación
        GeneralGeneral | Nueva Era | Religión y espiritualidad | Libros en español | Formats | Books
        El OcultismoEl Ocultismo | Lo Oculto | Religión y espiritualidad | Libros en español | Formats | Books
        ASIN: 9879186028
        El Arte de La Estrategia
        Average customer rating: Not rated
          El Arte de La Estrategia
          Sun-Tzu
          Manufacturer: Distal
          ProductGroup: Book
          Binding: Paperback

          ManagementManagement | Management & Leadership | Business & Investing | Subjects | Books
          SpanishSpanish | Foreign Language Nonfiction | Nonfiction | Subjects | Books
          GestiónGestión | Gestión & Liderazgo | Negocios e inversiones | Libros en español | Formats | Books
          No-FicciónNo-Ficción | Libros en español | Formats | Books | Automotriz | Ciencias Sociales | Crimen y Criminales | Educación | Estudios de la Mujer | Feriados | Filosofía | Gobierno | Hechos Verídicos | Planeamiento Urbano y Desarrollo | Política | Sucesos de Actualidad | Transportación
          Dirección ComercialDirección Comercial | Profesional y Técnico | Libros en español | Formats | Books
          ASIN: 9875020125
          El Arte de La Estrategia de Sun Tzu
          Average customer rating: Not rated
            El Arte de La Estrategia de Sun Tzu
            Ralph Sawyer
            Manufacturer: Distal
            ProductGroup: Book
            Binding: Paperback

            MotivationalMotivational | Management & Leadership | Business & Investing | Subjects | Books
            SpanishSpanish | Foreign Language Nonfiction | Nonfiction | Subjects | Books
            MotivacionalMotivacional | Gestión & Liderazgo | Negocios e inversiones | Libros en español | Formats | Books
            No-FicciónNo-Ficción | Libros en español | Formats | Books | Automotriz | Ciencias Sociales | Crimen y Criminales | Educación | Estudios de la Mujer | Feriados | Filosofía | Gobierno | Hechos Verídicos | Planeamiento Urbano y Desarrollo | Política | Sucesos de Actualidad | Transportación
            Dirección ComercialDirección Comercial | Profesional y Técnico | Libros en español | Formats | Books
            ASIN: 987502158X

            Yogur - Ciencia y Tecnologia
            Average customer rating: Not rated
              Yogur - Ciencia y Tecnologia
              Y. Tamime
              Manufacturer: ACRIBIA
              ProductGroup: Book
              Binding: Paperback

              Production & OperationsProduction & Operations | Management & Leadership | Business & Investing | Subjects | Books
              Production, Operation & ManagementProduction, Operation & Management | Industrial, Manufacturing & Operational Systems | Engineering | Professional & Technical | Subjects | Books
              SpanishSpanish | Foreign Language Nonfiction | Nonfiction | Subjects | Books
              Producción y OperacionesProducción y Operaciones | Gestión & Liderazgo | Negocios e inversiones | Libros en español | Formats | Books
              No-FicciónNo-Ficción | Libros en español | Formats | Books | Automotriz | Ciencias Sociales | Crimen y Criminales | Educación | Estudios de la Mujer | Feriados | Filosofía | Gobierno | Hechos Verídicos | Planeamiento Urbano y Desarrollo | Política | Sucesos de Actualidad | Transportación
              Dirección ComercialDirección Comercial | Profesional y Técnico | Libros en español | Formats | Books
              Producción, Operación y AdministraciónProducción, Operación y Administración | Industrial, Manufactura y Sistemas Operativos | Ingeniería | Profesional y Técnico | Libros en español | Formats | Books
              ASIN: 8420006874

              Entrepreneur's Notebook: Practical Advice for Starting a New Business Venture
              Average customer rating: 5 out of 5 stars
              • Nice Guide for Beginners
              • A Must-Have for Entrepreneurs
              • Exellent Book
              • Brief and to the point
              • Invaluable advice for the budding entrepreneur
              Entrepreneur's Notebook: Practical Advice for Starting a New Business Venture
              Steven K. Gold
              Manufacturer: Learning Ventures Press
              ProductGroup: Book
              Binding: Paperback

              GuidesGuides | Job Hunting & Careers | Business & Investing | Subjects | Books
              GeneralGeneral | Business & Investing | Subjects | Books
              EntrepreneurshipEntrepreneurship | Small Business & Entrepreneurship | Business & Investing | Subjects | Books
              GeneralGeneral | Small Business & Entrepreneurship | Business & Investing | Subjects | Books
              Business PlansBusiness Plans | Small Business & Entrepreneurship | Business & Investing | Subjects | Books
              Similar Items:
              1. Business Plans That Win $$$: Lessons from the MIT Enterprise Forum Business Plans That Win $$$: Lessons from the MIT Enterprise Forum
              2. The Startup Company Bible For Entrepreneurs: The Complete Guide For Building Successful Companies And Raising Venture Capital The Startup Company Bible For Entrepreneurs: The Complete Guide For Building Successful Companies And Raising Venture Capital
              3. The Business Startup Checklist and Planning Guide: Seize Your Entrepreneurial Dreams! The Business Startup Checklist and Planning Guide: Seize Your Entrepreneurial Dreams!
              4. What No One Ever Tells You about Starting Your Own Business: Real-Life Start-Up Advice from 101 Successful Entrepreneurs (What No One Ever Tells You About Starting Your Own Business) What No One Ever Tells You about Starting Your Own Business: Real-Life Start-Up Advice from 101 Successful Entrepreneurs (What No One Ever Tells You About Starting Your Own Business)
              5. Start Your Own Business (4th Ed.) (Start Your Own) Start Your Own Business (4th Ed.) (Start Your Own)

              ASIN: 0976279045

              Book Description

              Entrepreneur's Notebook propels you on a whirlwind tour of the start-up process. It is an invaluable reference for new and experienced entrepreneurs that includes chapters on a wide range of topics, from entrepreneurial team building to business plans to financing. This excellent book provides an incredible amount of practical information that will help you make smarter decisions and avoid costly mistakes. The author, Steven K. Gold, is an accomplished entrepreneur who has co-founded and led five early-stage ventures. As an investor and mentor, he also advises many entrepreneurs and young companies. He earned his B.S.E. in Entrepreneurial Management from the Wharton School of the University of Pennsylvania, and his M.D. from Brown University Medical School.

              Customer Reviews:

              4 out of 5 stars Nice Guide for Beginners.......2007-06-16

              The author writes a nice overview of the entrepreneurial process. It's basically for novices but it does a good job for this audience. The only problem I have with this book is that it is too basic and is therefore non-unique because it is so low-level. Regardless, I must say that for the right audience, it does a fine job over giving the big picture.

              If you are advanced or aspire to become advanced, I would recommend "The Startup Company Bible for Entrepreneurs" but only for high-tech entrepreneurs. Even this author has recommended it.

              5 out of 5 stars A Must-Have for Entrepreneurs.......2007-05-14

              Steven gives great illustrations to drive home his insightful advice for entrepreneurs. As he's "been there, done that," we can take his advice to heart in the hopes of becoming a success like him!

              5 out of 5 stars Exellent Book.......2007-05-11

              Great book for getting ready to open a new business. Would refer to anyone thinking about opening a business.

              5 out of 5 stars Brief and to the point.......2007-04-27

              This is a delightful little book that contains a wealth of useful and helpful information and ideas on starting a small business and ensuring that it is viable and succesful. The book is well written and easy to follow and interesting to read.

              This is a must read for entrepreneurs, particularly budding ones as the information the book provides is very practical and can help you avoid making costly errors. The book covers a wide range of topics including the start-up process, marketing the business on a small budget, cash-flow forecasting, among other things.

              The book is an excellent companion for the entrepreneur that is well worth having.

              5 out of 5 stars Invaluable advice for the budding entrepreneur.......2007-03-04

              This book does a terrific job of presenting some of the most important issues entrepreneurs face when embarking on new ventures, touching on topics such as the business plan, funding, team building, and cash flows. Using simple, yet stunningly accurate models of the entrepreneurial process, Steven Gold distills complex subjects into simple, practical, take-away messages. The classification of entrepreneurial personalities (professionals, pragmatists, and inventors) is something I think we can all relate to. I find the metaphor which compares building a new company to making "stone soup" equally compelling. There are countless books out there for budding entrepreneurs, but this one is no fluff. It gets right down to the nuts and bolts so you can concentrate on your business.
              Business Plans Made Easy, 3/e (Entrepreneur Made Easy Series)
              Average customer rating: 5 out of 5 stars
              • A BP book that doesn't focus on small business financing. Refreshing to read it.
              Business Plans Made Easy, 3/e (Entrepreneur Made Easy Series)
              David H. Bangs
              Manufacturer: Entrepreneur Press
              ProductGroup: Book
              Binding: Paperback

              GeneralGeneral | Business & Investing | Subjects | Books
              ManagementManagement | Management & Leadership | Business & Investing | Subjects | Books
              Systems & PlanningSystems & Planning | Management & Leadership | Business & Investing | Subjects | Books
              EntrepreneurshipEntrepreneurship | Small Business & Entrepreneurship | Business & Investing | Subjects | Books
              GeneralGeneral | Small Business & Entrepreneurship | Business & Investing | Subjects | Books
              Business PlansBusiness Plans | Small Business & Entrepreneurship | Business & Investing | Subjects | Books
              Similar Items:
              1. The Business Planning Guide The Business Planning Guide
              2. Marketing (Business Review Series) Marketing (Business Review Series)
              3. Entrepreneurship (with InfoTrac ) Entrepreneurship (with InfoTrac )
              4. Why Innovation Fails: Hard Won Lessons for Business Why Innovation Fails: Hard Won Lessons for Business
              5. Entrepreneur Magazine's Ultimate Small Business Marketing Guide: Over 1500 Great Marketing Tricks That Will Drive Your Business Through the Roof Entrepreneur Magazine's Ultimate Small Business Marketing Guide: Over 1500 Great Marketing Tricks That Will Drive Your Business Through the Roof

              ASIN: 193253170X

              Book Description

              The easiest, most effective way to write business plans—revised and updated

              Business Plans Made Easy,Third Edition, is the latest incarnation of this essential guide for creating a high-impact business plan. Revised and updated, it not only shows you how to write a business plan, but also how to use it, who should see it, and how and when to update and revise it. New information on personal investment planning and information technology has also been included, and an added “expert advice” section at the end of each chapter gives helpful hints and tips.

              Customer Reviews:

              5 out of 5 stars A BP book that doesn't focus on small business financing. Refreshing to read it........2006-09-01

              Informative, well done, and well written. A great book to add to a library of entrepreneurial tomes. The author seems to know his stuff, and he is very even-handed when it comes to presenting the subject matter. Good business plans are the ones that are beaten up and re-written after tough questions are asked by their authors, potential investors, business partners, and customers. A good business plan is a living document that changes as time moves forward - even after the business has been started.

              Most of the books that I have read on business plans are geared toward helping their readers put together a business plan in order to qualify for a bank loan for start-up money. While the author here does that as well, he also lets his readers know that a business plan can be written in order to create a road map to success when starting a business, when seeking financing for business growth, when seeking working capital for a business, when seeking a business partner, or when seeking capital for an equipment loan.

              The message is that the writer of a business plan should concentrate on why the business will provide a compelling solution to a significant problem, and why the new company will be successful instead of other companies. The author points out that a writer of a business plan should read analysts' reports, attend trade shows, understand the competition, and get to know potential customers BEFORE she writes the plan.

              My favorite part of the book was the section where the author covers what is involved in doing market research. He provides some resources to use and some how-to's on what to do when doing one's research. It is pointed out that industry analysis is critical in preparing a sound business plan. An industry on the rise means the new business has potential. An industry going down hill is probably one in which you don't want to start a business. See the Industry Analysis Worksheet at page 119 of the book.

              The book is broken into 4 sections: (1) Before writing your plan, (2) Writing your plan, (3) Enhancing your plan, and (4) Six sample business plans. See the Table of Contents to see a more in depth outline of the book and the titles for the six sample plans.

              I would have liked the book better if the sample business plans had not been so clean. They were well done, and well-written, but didn't really make me feel like I wanted to use any one of them to help start a business. Maybe they needed a little more personal feeling or reasoning in them? I don't know. But they do not detract from the book. They help it.

              I highly recommend this book to anyone wanting to prepare a business plan. 5 stars!
              Business Plans Made Easy
              Average customer rating: 5 out of 5 stars
              • Great Sample Business Plans
              • Pleasant Surprise
              Business Plans Made Easy
              Mark Henricks
              Manufacturer: Entrepreneur Press
              ProductGroup: Book
              Binding: Paperback

              GeneralGeneral | Business & Investing | Subjects | Books
              Systems & PlanningSystems & Planning | Management & Leadership | Business & Investing | Subjects | Books
              GeneralGeneral | Reference | Business & Investing | Subjects | Books
              GeneralGeneral | Reference | Subjects | Books
              Similar Items:
              1. Business Plans That Win $$$: Lessons from the MIT Enterprise Forum Business Plans That Win $$$: Lessons from the MIT Enterprise Forum
              2. Writing a Convincing Business Plan Writing a Convincing Business Plan
              3. The Successful Business Plan, 4th Edition: Secrets and Strategies (Successful Business Plan Secrets and Strategies) The Successful Business Plan, 4th Edition: Secrets and Strategies (Successful Business Plan Secrets and Strategies)
              4. Start Your Own Business (4th Ed.) (Start Your Own) Start Your Own Business (4th Ed.) (Start Your Own)
              5. Business Plan in a Day: Get It Done Right, Get It Done Fast! Business Plan in a Day: Get It Done Right, Get It Done Fast!

              ASIN: 1891984438

              Book Description

              This lively, easy-to-use edition has been updated with new proven techniques, hints, and tips for creating bankable business plans and getting results.

              Customer Reviews:

              5 out of 5 stars Great Sample Business Plans.......2007-05-02

              I have to infrequently write business plans to support new initiatives, and this book is PERFECT. It is a simple format, and includes many sample business plans to get you started right away.

              If you need to write a business plan FAST - and want to have a great reference book to help you through the process - this is your book!

              In addition, the following book also had great sample business plans.
              "Business Plans That Work for Your Small Business (CCH Business Owner's Toolkit series)"

              5 out of 5 stars Pleasant Surprise.......2000-03-28

              When you are in marketing, you have to stay on top of every aspect all of the time. So many business/marketing plan books are either not complete, current, too technical or not technical enough! I took this book out from my local library, and I like it so much, I am purchasing it. I find it easy to read -- the layout is wonderful including special tip boxes throughout that address everything from plan pitfalls to buzzwords. (One does need to learn the current lingo after all -- it is changing so fast.) There are also solutions to basic questions like: Should I go for venture capital or look for strategic partnerships? Top all this off with a helpful listing of Small-Business Friendly Banks. Like I said, this book is a pleasant surprise.
              Business Plans Made Quick & Easy!
              Average customer rating: Not rated
                Business Plans Made Quick & Easy!
                Mervin L. Evans
                Manufacturer: Communtiy People Press
                ProductGroup: Book
                Binding: Audio CD

                GeneralGeneral | Books on CD | Audiobooks | Formats | Books
                ASIN: 0914391402

                Book Description

                Business Plans Made Quick & Easy

                4-Audio CD's & 250 Page Workbook on 1 Adobe Acrobat CD

                Present by Mervin L. Evans

                If you need funding, this is a mush have title!

                Who needs this title: Persons who are planning to raise $1,000,00 or more investment capital. The right business plan often determines whether you obtain Venture Capital or early stage investment capital.

                A business plan is not just a written document, it is how you conduct your business. A 5 Page package is not effective in locating major capital. Writing a business plan must involve a solid research, creating a marketing and creating a life plan.

                Your personal affairs are critical to the successful placement of your investment. Dealing with your personal credit rating is a must.

                Over 80% of the Investment Capital is in the hands of less than 200 Money Managers. If you need investment capital, these are the people to talk to! But you must understand the investor's needs and the standards the investor expect of you.

                Business Plans Made Quick & Easy!, will help you in the development of a full-length venture capital investor-ready business plan. From Internet, to chemicals, to health care, to transportation, to software, and everything in between.
                J. K. Lasser's Retirement Plans Made Easy for Owners of Small & Home-Based Businesses
                Average customer rating: Not rated
                  J. K. Lasser's Retirement Plans Made Easy for Owners of Small & Home-Based Businesses

                  Manufacturer: Macmillan General Reference
                  ProductGroup: Book
                  Binding: Paperback

                  GeneralGeneral | Personal Finance | Business & Investing | Subjects | Books
                  ASIN: 0028625315

                  The Classic Car Restoration Guide: The Complete Illustrated Step-by-Step Manual (Haynes Restoration Manuals)
                  Average customer rating: 3 out of 5 stars
                  • Not for American cars
                  The Classic Car Restoration Guide: The Complete Illustrated Step-by-Step Manual (Haynes Restoration Manuals)
                  L. Porter
                  Manufacturer: Haynes Publishing
                  ProductGroup: Book
                  Binding: Hardcover

                  GeneralGeneral | Crafts & Hobbies | Home & Garden | Subjects | Books
                  Classic CarsClassic Cars | Automotive | Nonfiction | Subjects | Books
                  GeneralGeneral | Automotive | Nonfiction | Subjects | Books
                  CustomizeCustomize | Automotive | Nonfiction | Subjects | Books
                  GeneralGeneral | Repair | Automotive | Nonfiction | Subjects | Books
                  GeneralGeneral | Transportation | Nonfiction | Subjects | Books
                  AutomotiveAutomotive | Engineering | Professional & Technical | Subjects | Books | General | Safety Engineering | Vehicle Design & Construction
                  Similar Items:
                  1. Classic Car Restorer's Handbook: Restoration Tips and Techniques for Owners and Restorers of Classic and Collectible Automobiles Classic Car Restorer's Handbook: Restoration Tips and Techniques for Owners and Restorers of Classic and Collectible Automobiles
                  2. How to Restore Your Collector Car (Motorbooks Workshop) How to Restore Your Collector Car (Motorbooks Workshop)
                  3. The Complete Idiot's Guide to Restoring Collector Cars (The Complete Idiot's Guide) The Complete Idiot's Guide to Restoring Collector Cars (The Complete Idiot's Guide)
                  4. Collector Car Restoration Bible: Practical Techniques for Professional Results Collector Car Restoration Bible: Practical Techniques for Professional Results
                  5. Car Interior Restoration Manual (Haynes Restoration Manuals) Car Interior Restoration Manual (Haynes Restoration Manuals)

                  ASIN: 1850108900

                  Book Description

                  The perfect guide to help you through the entire process, from engine repair to bodywork. Restore all types of bodywork, including weld-on and bolt-on panels, lead loading, painting and more. Give new life to most types of mechanical and electrical equipment. Know what to look for when buying a car for restoration. Don't begin that restoration project without Porter's professional techniques.

                  Customer Reviews:

                  3 out of 5 stars Not for American cars.......2002-07-30

                  I ordered this hoping it would relate to my 1975 Chevrolet, but it is oriented completely toward English cars of the 50-60-70's. Good book for them; not for US restorations.

                  W.S. Jevons: Critical Responses
                  Average customer rating: Not rated
                    W.S. Jevons: Critical Responses
                    Sandra Peart
                    Manufacturer: Routledge
                    ProductGroup: Book
                    Binding: Hardcover

                    Economic HistoryEconomic History | Economics | Business & Investing | Subjects | Books
                    TheoryTheory | Economics | Business & Investing | Subjects | Books
                    GeneralGeneral | Popular Economics | Business & Investing | Subjects | Books
                    GeneralGeneral | Business & Investing | Subjects | Books
                    ResearchResearch | Education | Reference | Subjects | Books
                    GeneralGeneral | England | Europe | History | Subjects | Books
                    ASIN: 0415143322

                    Book Description

                    This collection draws together a rich range of contemporary responses to Jevons' work. Including articles by economists such as J.S. Mill, J.E. Cairnes, Alfred Marshall, and F.Y. Edgeworth, the collection emphasizes the way in which Jevons's desire to generate controversy shaped the progress of economics in the second half of the nineteenth century, and beyond.

                    The thematically organized volumes include:
                    * Vol. One: Part I: On the Value of Gold
                    Part II: The Coal Question
                    * Vol. Two: Part III: The Labouring Classes
                    Part IV: The Condition of the Coinage
                    * Vol. Three: Part V: The Theory of Political Economy
                    Part VI: Economic Fluctuations
                    * Vol. Four: Part VII: Logic
                    Part VIII: On Economic and Statistical Methods
                    Part IX: Miscellaneous Reviews
                    Part X: Obituaries

                    Great Print Advertising: Creative Approaches, Strategies, and Tactics
                    Average customer rating: 2 out of 5 stars
                    • He's living in the 1950s
                    • Sominex by the pages
                    • Customer-centric Advertising Sells
                    • Absolut Waste
                    Great Print Advertising: Creative Approaches, Strategies, and Tactics
                    Anthony Antin
                    Manufacturer: John Wiley & Sons
                    ProductGroup: Book
                    Binding: Paperback

                    GeneralGeneral | Business & Investing | Subjects | Books
                    AdvertisingAdvertising | Marketing & Sales | Business & Investing | Subjects | Books
                    ASIN: 0471557137

                    Customer Reviews:

                    2 out of 5 stars He's living in the 1950s.......1999-09-12

                    The ads he advocates (he gives numerous examples in these pages) were bland 25 years ago. TIme has moved on...but Mr. Antin has not. If the idea of advertising is to capture your audience attention, why do what has already been done? What you can see on any UHF station anytime? Mr. Antin apparently doesn't like to be challenged, because there's nothing here a bright twelve year old could not come up with.

                    1 out of 5 stars Sominex by the pages.......1998-10-02

                    Mr. Antin has spouted his views on how advertising should be and at the same time single handedly created copydrones to carry on his boring dictums. Thank God for Luke Sullivan and many other creatives that follow their own drummer and keep this business alive and vibrant. I think this book should have a pillow top cover so when you fall asleep reading it you at least have somewhere to rest your head.

                    4 out of 5 stars Customer-centric Advertising Sells.......1998-04-23

                    I read Tony Antin's book. As a print advertising copywriter, I found it very useful because it supports the idea that "customer-centric" advertising is the way to go. Antin doesn't say you can't be creative or memorable. Just the opposite, in fact -- as long as you quickly and clearly communicate the most compelling reasons why the target audience would want your product. I highly recommend the book.

                    2 out of 5 stars Absolut Waste.......1998-02-02

                    If everyone did what Mr. Antin believes in, advertising would be dull. Duller than it already often is, even. He seems to think that Readers Digest headlines and banal wordplay are the sin qua non of advertising creativity. It's sad that he lectures to members of the business community, and that they apparently take what he says seriously. It explains why so many clients are reactive, imitative, and why their advertising blends together and is quickly forgotton. And why when a company or industry breaks the "rules" they create memorable work (Nike, Got Milk, Porsche, Isuzu). 256 pages of waste.

                    50 Ways to Liven Up Your Meetings
                    Average customer rating: Not rated
                      50 Ways to Liven Up Your Meetings
                      Graham Roberts-Phelps
                      Manufacturer: Gower Publishing Company
                      ProductGroup: Book
                      Binding: Hardcover

                      GeneralGeneral | Business & Investing | Subjects | Books
                      Decision-Making & Problem SolvingDecision-Making & Problem Solving | Management & Leadership | Business & Investing | Subjects | Books
                      ManagementManagement | Management & Leadership | Business & Investing | Subjects | Books
                      Running Meetings & PresentationsRunning Meetings & Presentations | Skills | Business & Investing | Subjects | Books
                      All TitlesAll Titles | Qualifying Textbooks - Fall 2007 | Stores | Books
                      Business & InvestingBusiness & Investing | Qualifying Textbooks - Fall 2007 | Stores | Books
                      ASIN: 0566083922

                      Health Insurance Answer Book 2003
                      Average customer rating: Not rated
                        Health Insurance Answer Book 2003
                        John C. Garner
                        Manufacturer: Aspen Publishers
                        ProductGroup: Book
                        Binding: Paperback

                        HealthHealth | Insurance | Industries & Professions | Business & Investing | Subjects | Books
                        GeneralGeneral | Law | Subjects | Books
                        All TitlesAll Titles | Qualifying Textbooks - Fall 2007 | Stores | Books
                        Business & InvestingBusiness & Investing | Qualifying Textbooks - Fall 2007 | Stores | Books
                        ASIN: 073553196X

                        Books:

                        1. On the Front Line: Organization of Work in the Information Economy (Cornell International Industrial and Labor Relations Reports, No 35.)
                        2. Online Business Sourcebook 2003: Including Online, Cd-Rom and Web Products (Online CD Rom Business Sourcebook)
                        3. Origins of Macroeconomics, Volume Two (Routledge Library of Twentieth Century Economics)
                        4. Pension Funds and Their Advisers 1998
                        5. Permanent Job Loss and the U.S. System of Financing Unemployment Insurance
                        6. Personal Financial Planning for Veterinarians
                        7. Proceedings of the 2002 Conference of the American Academy of Advertising (Proceedings of the Conference of the American Academy of Advertising)
                        8. Project Site Safety and Security for Construction Contractors (Advantage Contractor Business Success, Vol 6)
                        9. Puerto Rico Official Industrial Directory 2002-2003 (Puerto Rico Official Industrial Directory, 2002-2003)
                        10. Pulp & Paper 2000-2001 North American Factbook (Pulp and Paper North American Factbook, 2000-2001)

                        Books Index

                        Books Home

                        Recommended Books

                        1. Nickel and Dimed: On
                        2. Learning Python, Second Edition
                        3. Guide to Effective Grant Writing: How to Write a Successful NIH Grant Application
                        4. History: Fiction or Science
                        5. International Economics: Theory and Policy
                        6. Just Your Type: Create the Relationship You've Always Wanted Using the Secrets of Personality Type
                        7. Koba the Dread: Laughter and the Twenty Million
                        8. Aaha Chart of Accounts
                        9. Environmental Justice: International Discourses in Political Economy, Energy and Environmental Polic
                        10. This Too Can Be Yours