Origins of Macroeconomics, Volume Two (Routledge Library of Twentieth Century Economics)

Book Description

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9 verbal practice tests

15 math review lessons

9 math practice tests

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Customer Reviews:

Good book.......2006-10-19

It's a good book to prepare from. I got a decent score by just practicing the exercises in this book and the accompanied CD for about two weeks prior to the test.

Good practice for HARDEST problems / score is a joke though.......2004-01-08

The Kaplan GMAT prep book is not without it merits however its practice tests scores are totally unrealistic. The best thing about Kaplin is that it teaches you aggressive clock management and MAKES you guess in order to finish. When I first took the practice test I managed to get a 580. After 2 months of study I took the final test the night before the real GMAT and got a 560 My GMAT score on test day... 740. I'm sorry but a 180 point margin of error renders the practice tests worthless for anything but reviewing the material. Get the Princeton Review GMAT book if you only plan to buy one prep book for test taking strategies and to brush up fast on the basic verbal and math. I recommend Kaplin if you intend to devote more than 50 hours reviewing for the test and really want to get back into all the math and English you at one point thought you could safely relegate to the trash heap of highschool history.

Skip Kaplan, buy the official guide.......2003-12-03

This book is almost useless. As everyone pointed out, it does not give you an accurate indication of your expected performance at all. The questions are on the tricky side, the math problems are not necessarily harder than the actual ones, but they definitely need more work (hence more time), the reading comprehension passages are much longer, and the questions are more detailed than the real ones, in fact, they are the LSAT level questions (yup, I studied for that, too), so you are extremely pressed for time. It scares you, demoralizes you, and it doesn't really help you prepare.

I took the first diag. test w/o any prep, and got a 620, then after considerable amount of practice with the official guide (got at least 93% of the questions correct in every section), took more of its CATs, and scores began to drop like a rock, 590, 570, 550. So I said what the hey (or something to that effect 8-)), took the test anyway, and got a 740!! I even had 10 minutes to spare on the math part. Go figure. But I do believe the high actual score is consistent with all my works.

The verdict, buy the official guide, and do every one of the problems (it took me about a week to go through all the problems, but it was time well spent). Skip this Kaplan guide. But you might want the Kaplan GMAT Verbal Workbook.

Nice Math Review, Poor Test Questions.......2003-11-29

After scoring a 690 on the PowerPrep, I figured I should tackle the Kaplan Book and take the practice tests. The math review is comprehensive, and quite thourough, so I was quite confident that I would score well above 690 on the first Kaplan Practice Test. To my dismay, I scored a 600. So I took another test, and this time it was a 590. After contemplating quitting my studying altogether, I checked the reviews here and felt a thousand percent better. Thank you to all the reviewers who took the time out and explain their problems, which seem to be common among many test takers. This book is great for its math review, but be forewarned, the whole review is long, so allow yourself a large chunk of time if you feel your math skills are lacking. Take the practice tests to get down timing and get a feel for how long the actual test is, but take the test results with a grain of salt.

Good tool, bad gauge.......2003-07-01

The Kaplan book/CD is a good study tool to help you with your ability to tackle the GMAT. It guides you through basic test-taking skills and GMAT-specific techniques and practice problems. The practice exams provided by Kaplan, however, are a very poor gauge of your actual ability on the test. The Kaplan test questions are not written as well as the actual GMAT questions, so the ambiguity and confusion will probably lower your score. My rule of thumb is to add a little over 100 points to my test result from the Kaplan tests. Don't get frustrated when you get a low score from Kaplan, just keep practicing and you'll be pleasantly surprised.

I got a 590 on Kaplan's Diagnostic, then I got a 580 and a 560 on the first two practice exams--I quit taking Kaplan exams after that. On the PowerPrep tests from ETS I got a 680 and a 740. I scored a 710 on the real GMAT.

Average customer rating:

The One Month Marketing Plan

Speed and Impact

The One-Day Marketing Plan : Organizing and Completing a Plan that Works
Roman G. Hiebing , and Scott W. Cooper
Manufacturer: McGraw-Hill
ProductGroup: Book
Binding: Paperback

General | Business & Investing | Subjects | Books
Systems & Planning | Management & Leadership | Business & Investing | Subjects | Books
Advertising | Marketing & Sales | Business & Investing | Subjects | Books
General | Marketing | Marketing & Sales | Business & Investing | Subjects | Books
Entrepreneurship | Small Business & Entrepreneurship | Business & Investing | Subjects | Books
Similar Items:

The Marketing Plan: How to Prepare and Implement It

Marketing Plans, Sixth Edition: How to prepare them, how to use them

Powerhouse Marketing Plans: 14 Outstanding Real-Life Plans and What You Can Learn from Them to Supercharge Your Own Campaigns

How to Write a Marketing Plan (Creating Success)

The Successful Marketing Plan : A Disciplined and Comprehensive Approach

ASIN: 0071395229

Book Description

The One-Day Marketing Plan shows entrepreneurs and business owners how to quickly design a marketing plan for any business. Hiebing and Cooper's streamlined, 10-step process guides readers through the development and execution of effective marketing plans, and provides the tools to accurately evaluate bottom-line results. Packed with helpful checklists and templates, this practical, comprehensive third edition includes up-to-the-minute information on brand positioning and Internet marketing tactics.

Customer Reviews:

The One Month Marketing Plan.......2006-09-04

The promise of completing a marketing plan in one day (as per the title) is what sold me on this book. Aside from the title there are no further references on how to complete the 4 part/21 chapter plan within a single day, for the simple reason that it can't be done. In fact, this author published an almost identical book the previous year with the title "The Successful Marketing Plan : A Disciplined and Comprehensive Approach".

Having said that, I don't regret buying the book. I don't have a formal background in marketing, and needed an introduction to the subject. This book provides a conceptual framework and worksheet templates which are both extremely helpful. It also imparts the valuable lesson that a good marketing plan takes several weeks of writing and research to complete.

Each chapter has both explanations and worksheets (for preparing the Marketing Plan). The connection between the two was not always clear, which was my one complaint about the book. I ended up copying section titles from the explanation parts onto the worksheets.

I particularly liked chapter 4, creating sales goals for the marketing program. The methodology is based on a combination of the projected cost of the campaign, the sales history of the product, and the size of the market. I felt this was a well thought out quantitative method for projecting sales.

I gave the book 4 out of 5 stars because of the misleading title. Yet I bought the book and am happy with it. I had to wonder if the authors intended the misleading title to be the final lesson in marketing.

Speed and Impact.......2006-06-25

Speed to market is the key to success in today's fiercely competitive marketing area. This book help marketeers first determine who their target customers are and then deliver pinpoint marketing strategies and programs with speed and impact. The usefulness of the book is enhanced by the inclusion of helpful forms, along with actual marketing plan templates. Highly recommended. Dr Jusuf Hariman, Manuscript assessor, Fellowship of Australian Writers.

The One-Day Marketing Plan : Organizing and Completing a Plan that Works

Average customer rating:

The One-Day Marketing Plan : Organizing and Completing a Plan that Works
Jr Hiebing, Scott W. Cooper G. Roman
Manufacturer: McGraw-Hill
ProductGroup: Book
Binding: Paperback
ASIN: B000OFREVY

The One-Day Marketing Plan: Organizing and Completing the Plan That Works

Average customer rating:

One day? Forget it!
Not an interesting take on marketing

The One-Day Marketing Plan: Organizing and Completing the Plan That Works
Roman G., Jr. Hiebing , and Scott W. Cooper
Manufacturer: Ntc Pub Group
ProductGroup: Book
Binding: Hardcover

General | Business & Investing | Subjects | Books

Book Description

Target Your Market--Fast Need a marketing plan that will work-fast? Turn to The One-Day Marketing Plan, a concise guide that breaks down the complex marketing planning process into ten critical steps that will enable you to develop a disciplined, precise, and effective marketing plan for today's competitive business environment. Arm Yourself for Success Marketing failures often result from not following a well-thought-out, disciplined marketing plan. The One Day Marketing Plan will show you how to gather the information you need to develop an effective marketing plan for your business-from determining the target market for your product or service to detailing the target market's needs and wants, and from analyzing the competition to formulating ways to fulfill customers' needs better than your competitors. Authors Hiebing and Cooper prescribe a comprehensive, step-by-step process for creating a marketing plan that works. By following the ten-step process, you'll learn how to define key issues, answer questions correctly, and make decisions as you:

Examine your company's marketing background--the information base from which your plan will develop
Write an actual marketing plan--your program for achieving your marketing goals
Execute your planned marketing actions--your company's actual interaction with your target market
Evaluate your results--the bottom-line profits your marketing efforts generate

Filled with helpful checklists and forms as well as actual marketing plan templates, The One-Day Marketing Plan is your ticket to marketing planning success. About the Authors Roman G. Hiebing Jr. is CEO of The Hiebing Group, an advertising, marketing, and public relations agency. He is an avid speaker for private, public, and academic organizations, and lectures on marketing and advertising at the School of Business and School of Journalism at the University of Wisconsin. Hiebing is the co-author of the bestselling marketing planning texts How to Write a Successful Marketing Plan (Second Edition) and The Successful Marketing Plan (Second Edition). Scott W. Cooper is president of The Hiebing Group. A marketing and advertising lecturer, Cooper has led numerous marketing planning seminars in partnership with the University of Wisconsin Management Institute, the American Marketing Association, and Inc. magazine. He is the co-author of How to Write a Successful Marketing Plan (Second Edition) and The Successful Marketing Plan (Second Edition).

Download Description

The One-Day Marketing Plan shows entrepreneurs and business owners how to quickly design a marketing plan for any business. Hiebing and Coopers streamlined, 10-step process guides readers through the development and execution of effective marketing plans, and provides the tools to accurately evaluate bottom-line results. Packed with helpful checklists and templates, this practical, comprehensive third edition includes up-to-the-minute information on brand positioning and Internet marketing tactics.

Customer Reviews:

One day? Forget it!.......2003-11-15

I am looking at this book as the director of my own small marketing firm (not a multinational corporation). I am always looking for introductory information about marketing plans that will be a good fit for small businesses, like many of my clients have. This book is not it.

The One Day Marketing Plan is over 300 wordy pages long. Yes, there are dozens of worksheets, but I can't imagine how anyone could digest and put into practice even part of this book in a day.

This book slowly drags the reader through a very traditional approach to developing a marketing plan. It would help anyone to ask lots of questions before marketing a product or service. On the other hand, there is a serious danger for many of us in small business to give in to the "paralysis of analysis". That's why we look for a "one day" approach. Most entrepreneurs don't need, can't afford, and are probably incapable of performiung a long, detailed study without formal training. Besides, it's usually overkill.

As an alternative, I like "The Instant Marketing Plan" by Mark Nolan, and "The Guerilla Marketing Workbook" by Levinson and Godin.

Not an interesting take on marketing.......2001-01-06

This book lives up to neither its "one-day" promise nor its claim to help you organize and complete a plan that works.

The problem? Lack of examples. The worksheets are utterly blank, and the text speaks in vague, hand-waving generalities. Because of this substance gap, the book is hard to use to the point of being completely unhelpful.

The obvious audience for this book is people who are new to marketing, and certainly people who are new to writing marketing plans. And if those people are purchasing a book to help them step-by-step, it is generally because they don't have access to an existing marketing plan that they can work from and modify. Those people won't be helped by this book; they won't have any way to figure out what they should fill in in the very blank worksheets.

That said, I can think of a circumstance for which this book might be genuinely helpful: if you have an existing marketing plan, and you're trying to figure out if there are things that you've missed, the lists of questions that different sections of your plan should answer would be a good way to test completeness.

But overall, I found the book extremely disappointing.

Far better guides to marketing can be had in books like "Crossing the Chasm" (which provides a great conceptual basis from which to start).

Average customer rating:
The Everything Quilting Book: Simple Instructions for Creating the Perfect Family Heirloom (Everything Series)
Sandra Detrixhe
Manufacturer: Adams Media Corporation
ProductGroup: Book
Binding: Paperback

General | Crafts & Hobbies | Home & Garden | Subjects | Books
Quilts & Quilting | Crafts & Hobbies | Home & Garden | Subjects | Books
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Quirky Quilting : 20 Easy and Fun Projects

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All about Quilting from A to Z

Perfect Piecing (Rodale's Successful Quilting Library)

ASIN: 1580628729

Book Description

In this fascinating book, Lewis Snider convincingly argues that problems of structural adjustment arise not because the government is involved but because the way it intervenes is often counterproductive. In addition, he contends that political weakness, rather than misconceived policies or the inability of policymakers to see the consequences of their decisions, most often prevents leaders from successfully implementing economic reforms.

"Structural" models of inflation and balance of payments disequilibria in semi-industrialized economies: Some implications for stabilization and growth policies (Texto para discussão)

Average customer rating:

"Structural" models of inflation and balance of payments disequilibria in semi-industrialized economies: Some implications for stabilization and growth policies (Texto para discussaÌƒo)
Pedro S Malan
Manufacturer: PontifiÌcia Universidade CatoÌlica do Rio de Janeiro
ProductGroup: Book
Binding: Unknown Binding

Inflation | Economics | Business & Investing | Subjects | Books

Banks & Banking | Industries & Professions | Business & Investing | Subjects | Books
ASIN: B0007C4MVO

Book Description

This book shows you how to create more powerful Yellow Pages advertising and attract new business to your practice by creating advertising that gets attention, and holds attention.

Customer Reviews:

MaxEffect Agrees: This Is A MUST READ For Yellow Page Advertisers!.......2006-06-29

I've been personally involved with Yellow Page ad design for 30 years. I know from experience that the information in Kerry's book will practically guarantee your success in this unique medium. I've been preaching very similar Yellow Page design strategies and have enjoyed increased response rates for my clients of 30% to 800%. Buy it once, read it a few times, then sit back and get ready to answer lots of phone calls. This is by far the most intelligent and valuable Yellow Page advertising manual available.

No Value At All.......2004-11-07

New York lawyers know this - and I have been a lawyer for over twenty years, it is so clear that yellow page advertising is a extinct medium. If you don't have the page priority nor the money to spend on the right books - your'e dead in the water past page five. It's the Internet that really counts today not the yellow pages....
The book had some OK points - but it is really out-of-touch with reality. It was also very expensive!! For a good read on law firm promotion buy David Maisters work - it's really great stuff

YP Commando swears by the lessons in this book.......2004-10-16

Effective Yellow Pages Advertising for Lawyers is one of those books that is elegant in its simplicity, and timeless in its advice.

As a yellow pages professional with far too many years of industry experience, I am best known as "The Yellow Pages Commando," the writer of a weekly e-zine with a readership of more than 10,000 yellow pages professionals.

That is to say, what I know about yellow pages is highly regarded in the industry; yellow pages professionals turn to me for advice. While I'm not close-minded, I didn't expect to learn much from this book. I was most pleasantly surprised. This book contains some killer strategies.

In one chapter, I learned the best strategy in yellow page advertising is to ignore the majority of people using the directory. Counter intuitive, yes. Powerful, yes.

After digesting this lesson, I spent some time with our most successful sales manager. He showed me dozens of examples where successful advertisers used these techniques. The sales manager knew instinctively how to create successful ad programs.

We then looked through several other directories and found hundreds of errors that were keeping the advertisers from being successful.

Anyone serious about developing simple strategies for yellow pages success should read this book.

First things first: buy the book........2004-10-15

You'll be mighty glad you did.

Effective Yellow Pages Advertising for Lawyers is the best book about marketing I have ever read. Period. Bar none. This book is not just about yellow pages; this book is a marketing bible, chock-full of new perspectives into why people buy and how they decide which advertisers they are going to call. I learned to stop selling and to start letting people buy. All great stuff. I recommend this book highly.

However, after reading it, I realized I was in way over my head. I knew one hundred times more about marketing than I had before I read the book (real things about marketing powerfully, not a lot of snip-its of semi-useful information) and I knew one one-hundredth of what I needed to now to create a really great ad.

So, I did a little sleuthing with my handy search engine and found the author. He was pretty busy and I didn't think he was going to take me as a client. However, when he discovered I had read his book, he agreed to look at my program. After he reviewed my marketing materials, he called and laid out a new program that stunned me (and made tons of sense).

Great Book!.......2004-09-30

This book reviews the basics of advertising and how Yellow Pages are different from other forms of ads. In most ads, you have to cut through the clutter to get people's attention. In the Yellow Pages, people are flipping through the book because they need a lawyer and are going to hire one now.

Kerry goes through all the basics in a clear concise writing style, gives lots of examples and shows you exactly what to do.

I had seen this book in a catalog 5 years ago, but decided against buying it. At a recent ATLA Convention, I saw a copy of the book and flipped through it. It was so good, I kicked myself for not buying it years earlier.

Buy this book. You won't be sorry.

Book Description

Drawing from the results of a survey submitted to respondents in fee-for-service and capitation plans, this book gauges how people rate their health care plans and their oral health.

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