Stock Trader's Almanac 2001 (Stock Trader's Almanac, 2001)
Average customer rating: 5 out of 5 stars
  • A MUST for ALL TRADERS
Stock Trader's Almanac 2001 (Stock Trader's Almanac, 2001)
Yale Hirsch
Manufacturer: Hirsch Organization
ProductGroup: Book
Binding: Hardcover

GeneralGeneral | Business & Investing | Subjects | Books
GeneralGeneral | Reference | Business & Investing | Subjects | Books
GeneralGeneral | Reference | Subjects | Books
ASIN: 1889223018

Customer Reviews:

5 out of 5 stars A MUST for ALL TRADERS.......2000-11-21

Yale Hirsch has a fabulous reputation earned by parsing market action over many decades. No trader should approach the market without knowledge of historical returns, and how milestones, like Presidential elections have impacted the markets. It's a wonder that no one before ever developed a trading strategy based on historical returns. But leave it to Yale, who has surprised again, this year, by adding a monthly strategy contributed by Sandi Lynne, an event-driven trader enjoying a growing reputation as publisher of WallStreetInAdvance.com and as a contributor to many magazines and websites, including JAGfn.com. If you buy no other trading book this year, make sure this is the one, and send a copy to trader friends. They'll thank you

Kaplan ACT 2004 with CD-ROM (Kaplan Act (Book & CD-Rom))
Average customer rating: Not rated
    Kaplan ACT 2004 with CD-ROM (Kaplan Act (Book & CD-Rom))
    Kaplan
    Manufacturer: Kaplan
    ProductGroup: Book
    Binding: Paperback

    Study SkillsStudy Skills | Education | Nonfiction | Subjects | Books
    GeneralGeneral | Education | Reference | Subjects | Books
    ACT (American College Tests)ACT (American College Tests) | Test Guides - College & University | Education | Reference | Subjects | Books
    College EntranceCollege Entrance | Test Guides - College & University | Education | Reference | Subjects | Books
    GeneralGeneral | Test Prep Central | Reference | Subjects | Books
    Similar Items:
    1. Kaplan ACT 2003 with CD-ROM Kaplan ACT 2003 with CD-ROM
    2. Kaplan ACT 2005 with CD-ROM (Kaplan ACT (Book & CD-Rom)) Kaplan ACT 2005 with CD-ROM (Kaplan ACT (Book & CD-Rom))
    3. How to Prepare for the ACT (Barron's How to Prepare for the Act American College Testing Program Assessment (Book Only)) How to Prepare for the ACT (Barron's How to Prepare for the Act American College Testing Program Assessment (Book Only))
    4. The Real ACT Prep Guide (The only guide to include 3 Real ACT tests) The Real ACT Prep Guide (The only guide to include 3 Real ACT tests)

    ASIN: 0743240944

    Book Description

    You will score higher. We guarantee it.

    Practice Makes Perfect.
    Four full-length exams, each with detailed explanations for all answers, as well as expert advice on avoiding traps and managing time.

    Review What's Important.
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    Increase Your Score.
    Kaplan's highly effective test-taking strategies, which provide focused and detailed approaches for every question type. Go into the test with more confidence!
    The Procrastinator's Guide to the ACT: 2004 Edition (Procrastinator's Guide to the Act)
    Average customer rating: Not rated
      The Procrastinator's Guide to the ACT: 2004 Edition (Procrastinator's Guide to the Act)
      Kaplan
      Manufacturer: Kaplan
      ProductGroup: Book
      Binding: Paperback

      GeneralGeneral | Education | Reference | Subjects | Books
      College EntranceCollege Entrance | Test Guides - College & University | Education | Reference | Subjects | Books
      SAT & PSATSAT & PSAT | Test Guides - College & University | Education | Reference | Subjects | Books
      GeneralGeneral | Test Prep Central | Reference | Subjects | Books
      Similar Items:
      1. The Real ACT Prep Guide (The only guide to include 3 Real ACT tests) The Real ACT Prep Guide (The only guide to include 3 Real ACT tests)

      ASIN: 0743251024

      Book Description

      Need a crash course for the ACT?

      The Procrastinator's Guide to the ACT is your down-to-the-wire guide to the must-know concepts on the test. Small enough to carry around anywhere, The Procrastinator's Guide to the ACT will help focus your preparation so that you maximize your score in the minimum amount of time.

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      Kaplan's Sat - Act Psat 2004
      Average customer rating: Not rated
        Kaplan's Sat - Act Psat 2004
        Inc. Kaplan
        Manufacturer: Topics Entertainment
        ProductGroup: Book
        Binding: Paperback

        GeneralGeneral | Education | Nonfiction | Subjects | Books
        GeneralGeneral | Reference | Education | Nonfiction | Subjects | Books
        GeneralGeneral | Education | Reference | Subjects | Books
        ACT (American College Tests)ACT (American College Tests) | Test Guides - College & University | Education | Reference | Subjects | Books
        SAT & PSATSAT & PSAT | Test Guides - College & University | Education | Reference | Subjects | Books
        TestingTesting | Education | Reference | Subjects | Books
        GeneralGeneral | Test Prep Central | Reference | Subjects | Books
        ASIN: 1591503019
        Kaplan's SAT/ACT/PSAT 2004
        Average customer rating: Not rated
          Kaplan's SAT/ACT/PSAT 2004

          Manufacturer: Topics Entertainment
          ProductGroup: Book
          Binding: CD-ROM

          GeneralGeneral | Education | Reference | Subjects | Books
          ACT (American College Tests)ACT (American College Tests) | Test Guides - College & University | Education | Reference | Subjects | Books
          SAT & PSATSAT & PSAT | Test Guides - College & University | Education | Reference | Subjects | Books
          GeneralGeneral | Test Prep Central | Reference | Subjects | Books
          ASIN: 1591502993

          El Nuevo Pensamiento Estrategico
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            El Nuevo Pensamiento Estrategico
            Robert
            Manufacturer: McGraw-Hill Companies
            ProductGroup: Book
            Binding: Paperback

            ManagementManagement | Management & Leadership | Business & Investing | Subjects | Books
            SpanishSpanish | Foreign Language Nonfiction | Nonfiction | Subjects | Books
            GestiónGestión | Gestión & Liderazgo | Negocios e inversiones | Libros en español | Formats | Books
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            Dirección ComercialDirección Comercial | Profesional y Técnico | Libros en español | Formats | Books
            ASIN: 9701058860
            El Pensamiento Estrategico / Strategic Thinking (Biblioteca Esencial Del Ejecutivo / Essential Executive Library)
            Average customer rating: Not rated
              El Pensamiento Estrategico / Strategic Thinking (Biblioteca Esencial Del Ejecutivo / Essential Executive Library)
              Andy Bruce
              Manufacturer: Grijalbo
              ProductGroup: Book
              Binding: Paperback

              MotivationalMotivational | Management & Leadership | Business & Investing | Subjects | Books
              Systems & PlanningSystems & Planning | Management & Leadership | Business & Investing | Subjects | Books
              SpanishSpanish | Foreign Language Fiction | Literature & Fiction | Subjects | Books
              SpanishSpanish | Foreign Language Nonfiction | Nonfiction | Subjects | Books
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              MotivacionalMotivacional | Gestión & Liderazgo | Negocios e inversiones | Libros en español | Formats | Books
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              Dirección ComercialDirección Comercial | Profesional y Técnico | Libros en español | Formats | Books
              ASIN: 9700514226
              El pensamiento estrategico/ Strategic Thinking
              Average customer rating: Not rated
                El pensamiento estrategico/ Strategic Thinking
                Fabio Gallego
                Manufacturer: Ediciones Paidos Iberica
                ProductGroup: Book
                Binding: Paperback

                LeadershipLeadership | Management & Leadership | Business & Investing | Subjects | Books
                Systems & PlanningSystems & Planning | Management & Leadership | Business & Investing | Subjects | Books
                SpanishSpanish | Foreign Language Nonfiction | Nonfiction | Subjects | Books
                LiderazgoLiderazgo | Gestión & Liderazgo | Negocios e inversiones | Libros en español | Formats | Books
                Sistemas y PlanificaciónSistemas y Planificación | Gestión & Liderazgo | Negocios e inversiones | Libros en español | Formats | Books
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                Dirección ComercialDirección Comercial | Profesional y Técnico | Libros en español | Formats | Books
                ASIN: 8449316529
                Pensamiento Estrategico
                Average customer rating: Not rated
                  Pensamiento Estrategico
                  Cornelis A. de Kluyver
                  Manufacturer: Prentice Hall
                  ProductGroup: Book
                  Binding: Paperback

                  Negocios e inversionesNegocios e inversiones | Libros en español | Formats | Books | Biografías y Compendios | Economía | Finanzas | Finanzas Personales | General | Gestión & Liderazgo | Industrias y Profesiones | Internacional | Inversiones | Mercadeo y Ventas | Micro Empresa y Empresariado | Mundo del Negocio | Profesiones | Referencia
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                  SpanishSpanish | Foreign Language Nonfiction | Nonfiction | Subjects | Books
                  ASIN: 9879460596
                  Pensamiento Estrategico
                  Average customer rating: Not rated
                    Pensamiento Estrategico
                    Morrisey
                    Manufacturer: Prentice Hall (a Pearson Education company)
                    ProductGroup: Book
                    Binding: Paperback
                    ASIN: 9688807346

                    Reingenieria de Procesos de Negocios
                    Average customer rating: Not rated
                      Reingenieria de Procesos de Negocios
                      Johansson
                      Manufacturer: Limusa
                      ProductGroup: Book
                      Binding: Paperback

                      Production & OperationsProduction & Operations | Management & Leadership | Business & Investing | Subjects | Books
                      Production, Operation & ManagementProduction, Operation & Management | Industrial, Manufacturing & Operational Systems | Engineering | Professional & Technical | Subjects | Books
                      SpanishSpanish | Foreign Language Nonfiction | Nonfiction | Subjects | Books
                      Producción y OperacionesProducción y Operaciones | Gestión & Liderazgo | Negocios e inversiones | Libros en español | Formats | Books
                      No-FicciónNo-Ficción | Libros en español | Formats | Books | Automotriz | Ciencias Sociales | Crimen y Criminales | Educación | Estudios de la Mujer | Feriados | Filosofía | Gobierno | Hechos Verídicos | Planeamiento Urbano y Desarrollo | Política | Sucesos de Actualidad | Transportación
                      Dirección ComercialDirección Comercial | Profesional y Técnico | Libros en español | Formats | Books
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                      ASIN: 9681849051

                      Strategy in Poker, Business & War
                      Average customer rating: 3.5 out of 5 stars
                      • A Very Original View of the Felt.
                      • Strategy, good, but kind of unsatisfying
                      • Excellent Strategy Primer
                      • Information is key to strategy
                      • Interesting topic but doesn't add value
                      Strategy in Poker, Business & War
                      John McDonald
                      Manufacturer: W. W. Norton & Company
                      ProductGroup: Book
                      Binding: Paperback

                      Strategy & CompetitionStrategy & Competition | Management & Leadership | Business & Investing | Subjects | Books
                      Systems & PlanningSystems & Planning | Management & Leadership | Business & Investing | Subjects | Books
                      GeneralGeneral | Organizational Behavior | Business & Investing | Subjects | Books
                      GeneralGeneral | Business & Investing | Subjects | Books
                      Similar Items:
                      1. The Poker MBA: Winning in Business No Matter What Cards You're Dealt The Poker MBA: Winning in Business No Matter What Cards You're Dealt
                      2. Poker as Life: 101 Lessons from the World's Greatest Game (Esquire Books (Hearst)) Poker as Life: 101 Lessons from the World's Greatest Game (Esquire Books (Hearst))
                      3. Speculation As a Fine Art and Thoughts on Life Speculation As a Fine Art and Thoughts on Life
                      4. Tournament Poker And The Art Of War Tournament Poker And The Art Of War
                      5. The Poker Face of Wall Street The Poker Face of Wall Street

                      ASIN: 039331457X

                      Customer Reviews:

                      4 out of 5 stars A Very Original View of the Felt........2005-07-30

                      The first thing that potential readers will probably want to know about this book is that it was actually written in 1950, but re-released in 1996. It definitely is dated as Hold'Em, the game most of us play, was not even a twinkle in a Texan's eye at the time it came out. Strategy is not a "how to" manual. It is philosophical in nature. In fact, some of the technical things he explains do not jive with our current perception of how poker should be played. He recommends playing conservative in a conservative game and loose in a loose game; although, every expert I've read says the opposite.

                      Other than its fifties feel (he talks about bridge quite a bit), it is an intriguing little book with some excellent ideas. The main subject is strategy, and how people arrive at the decisions they do. McDonald gives an overview of game theory which is perfect for those unfamiliar with it. We learn about "minimax" and the way in which games are played in general. Then game theory is examined in relation to poker, business, and the military. Concerning poker itself, America's new obsession is analyzed in the first 60 or so pages. The author clearly has some new things to say, and this is surprising considering that Strategy was written over half a century ago.

                      As a narrator, McDonald can be profound. The idea that gambling and capitalism are reflective of man's true nature is intriguing. Undoubtedly, such a belief is correct as it is the promise of fortune that creates societal innovation, enrichment, and millions of people spending dollars (that they don't have) on everything from The Lotto to poker. Another great point Thompson makes is that it is female curiosity undermines their capacity to excel in poker because curiosity about what your opponent holds can be deadly (for an example of female curiosity, think of Annie Duke illegally grabbing Johnny Chan's mucked cards last year in the WSOP). I liked the notion that poker embodies all the traits civilization discourages, and then the counter-notion that when we make use of these deceptive traits at the table it decreases our need to do so during life on the whole.

                      Strategy has much to offer, but I would not pay full price for it. It's no more than 100 pages of text, so you should check out the z shop price first. I got mine for about $2.00.

                      3 out of 5 stars Strategy, good, but kind of unsatisfying.......2004-05-17

                      Okay, over all I like this book. I don't know exactly what I thought this book would provide. I think I was looking for a little more game theory than what this provided me. It is short, and pretty good, so I would have to say it is worth your time.

                      4 out of 5 stars Excellent Strategy Primer.......2001-08-20

                      This book is really a study of games - specifically strategical games such as poker. Strategical games are those where information is imperfect. The author uses poker as a model for describing strategy in business, war, and politics - Three of life's other strategical games.

                      He correctly deduces that the optimal strategy in poker is not to have one - that is, to vary unpredictably. Poker playing requires deception, and to do that, the poker hand "must be concealed behind a mask of inconsistency," as he puts it. This is critical poker knowledge, but you don't have to buy the book for that.

                      He makes the important observation that the winning strategy in general is to have better information than one's opponent. Thus, poker players bluff representations of strength and weakness, in order to deny information about their hands to their opponents. People involved in capital markets try to get better, faster information (e.g. "real time quotes") because that is the only way to win.

                      Don't buy any poker books besides this one. It has everything you need. Don't buy any other gambling books - no sense wasting more money on games you can't win. As for business, war, and politics, this book describes a good "mindset" for thinking about these fields.

                      4 out of 5 stars Information is key to strategy.......2001-08-04

                      This book is really a study of games - specifically strategical games such as poker. Strategical games are those where information is imperfect. The author uses poker as a model for describing strategy in business, war, and politics - Three of life's other strategical games.

                      He correctly deduces that the optimal strategy in poker is not to have one - that is, to vary unpredictably. Poker playing requires deception, and to do that, the poker hand "must be concealed behind a mask of inconsistency," as he puts it. This is critical poker knowledge, but you don't have to buy the book for that.

                      He makes the important observation that the winning strategy in general is to have better information than one's opponent. Thus, poker players bluff representations of strength and weakness, in order to deny information about their hands to their opponents. People involved in capital markets try to get better, faster information (e.g. "real time quotes") because that is the only way to win.

                      Don't buy any poker books besides this one. It has everything you need. Don't buy any other gambling books - no sense wasting more money on games you can't win. As for business, war, and politics, this book describes a good "mindset" for thinking about these fields.

                      2 out of 5 stars Interesting topic but doesn't add value.......2001-06-23

                      The article McDonald wrote was well written in Fortune magazine but unfortunately is not much more informative in the 100+ page book that follows. McDonald attempts to connect phenomena (games, economics, business, & war) to concepts in which he feels cross between disciplines. However, the writing style of his book swtiches back and forth between making assertions and stating examples that are so broad that at some point becomes unrelated to the whole point of the book. One example even tries to describe the chemistry of ideal gases and how it's related to pure competition! I was expecting that the book would dive into deeper aspects of how poker was related to investing as he described in the article but mainly talks about concepts already written in standard college textbooks. I suspect that McDonald tried to rush his writing of the book and grabbed straws to fill out the pages. My recommendation is to read the article and not the book!
                      Strategy in Poker, Business & War
                      Average customer rating: Not rated
                        Strategy in Poker, Business & War
                        John McDonald
                        Manufacturer: NORTON
                        ProductGroup: Book
                        Binding: Paperback
                        ASIN: B000HN9ZEW
                        STRATEGY IN POKER, BUSINESS AND WAR
                        Average customer rating: Not rated
                          STRATEGY IN POKER, BUSINESS AND WAR

                          Manufacturer: W.W. Norton
                          ProductGroup: Book
                          Binding: Paperback
                          ASIN: B000H1ABE2
                          Strategy in Poker, Business and War
                          Average customer rating: Not rated
                            Strategy in Poker, Business and War
                            John McDonald
                            Manufacturer: W W Norton & Co Inc
                            ProductGroup: Book
                            Binding: Paperback

                            ManagementManagement | Management & Leadership | Business & Investing | Subjects | Books
                            GeneralGeneral | Gardening & Horticulture | Home & Garden | Subjects | Books
                            GeneralGeneral | Politics | Nonfiction | Subjects | Books
                            ASIN: 039300225X
                            Strategy in Poker, Business and War
                            Average customer rating: Not rated
                              Strategy in Poker, Business and War
                              John McDonald
                              Manufacturer: W.W. Norton & Co.
                              ProductGroup: Book
                              Binding: Hardcover
                              ASIN: B000NQKA10
                              Strategy in Poker, Business and War
                              Average customer rating: Not rated
                                Strategy in Poker, Business and War

                                Manufacturer: Norton
                                ProductGroup: Book
                                Binding: Paperback
                                ASIN: B000HNC5XK

                                Quick & Easy Wire Jewelry
                                Average customer rating: Not rated
                                  Quick & Easy Wire Jewelry
                                  Dorothy Wood
                                  Manufacturer: Creative Arts & Crafts
                                  ProductGroup: Book
                                  Binding: Paperback

                                  JewelryJewelry | Antiques & Collectibles | Home & Garden | Subjects | Books
                                  GeneralGeneral | Crafts & Hobbies | Home & Garden | Subjects | Books
                                  JewelryJewelry | Crafts & Hobbies | Home & Garden | Subjects | Books
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                                  2. Creative Wire Jewelry Creative Wire Jewelry
                                  3. Bead & Wire Art Jewelry Bead & Wire Art Jewelry
                                  4. Creating Wire and Beaded Jewelry: Over 35 beautiful projects using wire and beads Creating Wire and Beaded Jewelry: Over 35 beautiful projects using wire and beads
                                  5. Getting Started Making Wire Jewelry and More (Getting Started series) Getting Started Making Wire Jewelry and More (Getting Started series)

                                  ASIN: 1580112536

                                  Book Description

                                  With a wealth of wonderful, new materials now available, wire jewelry can range from simple and fun to intricate and glamorous. Quick Easy Wire Jewelry makes the most of this popular crafting niche with its terrific combination of simple instructions and contemporary designs. Weave, twist, bend, and shape beautifully colored wires into unique, stylish pieces for a fraction of the retail cost. From earrings and bracelets to chokers and hat pins, the 18 step-by-step projects feature techniques that crafters of all skill levels can use for fabulous, stunning results.
                                  Positively Crochet!
                                  Average customer rating: 4.5 out of 5 stars
                                  • Eh.
                                  • Positively Crochet, Mary Jane Hall
                                  • What a Marvelous Book!
                                  • Excellent Book, Positive Notes and Great Designs
                                  • Disappointed
                                  Positively Crochet!
                                  Mary Jane Hall
                                  Manufacturer: Krause Publications
                                  ProductGroup: Book
                                  Binding: Paperback

                                  CrochetingCrocheting | Crafts & Hobbies | Home & Garden | Subjects | Books
                                  FashionFashion | Crafts & Hobbies | Home & Garden | Subjects | Books
                                  GeneralGeneral | Crafts & Hobbies | Home & Garden | Subjects | Books
                                  GeneralGeneral | Fashion | Arts & Photography | Subjects | Books
                                  Similar Items:
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                                  2. Everyday Crochet: Wearable Designs Just for You Everyday Crochet: Wearable Designs Just for You
                                  3. Better Homes and Gardens Romantic Looks Crochet (Leisure Arts #4324) Better Homes and Gardens Romantic Looks Crochet (Leisure Arts #4324)
                                  4. Big Book of Weekend Crochet Big Book of Weekend Crochet
                                  5. Loop-d-Loop Crochet: More than 25 Novel Designs for Crocheters (and Knitters Taking Up the Hook) Loop-d-Loop Crochet: More than 25 Novel Designs for Crocheters (and Knitters Taking Up the Hook)

                                  ASIN: 0896895173

                                  Book Description

                                  Includes crochet tips and encouraging words comparing crochet with handling the highs and lows of life

                                  Features classic designs and trendy patterns seen on fashion runways

                                  Positively Crochet lives up to its name with plenty of crochet projects and powerful messages for positive living. This playful, project-focused guide concentrates on the patterns and stitches used to design the 50+ fashionable items (featuring mother/daughter projects) inside this book, which include scarves, shrugs, sweaters, hats, purses, belts, jewelry, felted items, summer tops, capelets, and some children's garments. In addition to trendy garments (up to size 3x) and accessories, you are sure to enjoy the pairing of design tips with inspirational insight, useful for both improving crochet skills and making the most of every situation life delivers.

                                  Customer Reviews:

                                  2 out of 5 stars Eh........2007-10-11

                                  I was really excited to get this book from looking at the cover. However, I'm somewhat disappointed in the types of patterns that it has available; most items are accessories, and the wearables are okay... just not my style. If you love accessories of any kind, then you will like this book, if not... you will share my opinion.

                                  5 out of 5 stars Positively Crochet, Mary Jane Hall.......2007-09-27

                                  Positively Crochet!Our bookshelves have long awaited current, stylish crochet pattern books. Not only does this collection meet the demands, it goes even further with Mary Jane's well written patterns, shaping tips and solid suggestions for the beginner as well as advanced crocheter. Packed with many months worth of projects I am excited to add this to my home library and look forward to starting many of the designs. Deborah Spigner

                                  5 out of 5 stars What a Marvelous Book!.......2007-09-22

                                  I love it! Lots of patterns to choose from, a wide variety of sizes, and projects that even appeal to my 13-year-old Gothling, with appropriate color changes, of course. Most pattern books contain between 10 and 25 patterns; this one has a full 50 to choose from, as well as words of encouragement on every page. The patterns range from simple to more complex but well explained; it's a book you can grow with if you are a beginner. A more advanced crochet artist might gravitate to the more complex patterns, but the wide selection means there's a choice of a quick, simple project for a weekend in addition to fashion tops. I highly recommend it to any crocheter.

                                  Another reviewer said to avoid the book if you didn't like to see the word "God;" I'm not a Christian but found the word non-specific enough not to ruffle my feathers -- and I have practice at feather ruffling! I like the positive quotes. It keeps the book upbeat and dynamic.

                                  5 out of 5 stars Excellent Book, Positive Notes and Great Designs.......2007-09-20

                                  I really like this book. I'm very particular about crochet books. Alot of times, I buy the book and I'm disappointed. With Positively Crochet, I found several items that I wanted to make (which I'm currently making the tangerine top AND the easy shrug). I also love the positive notes in the book. I was thrilled to hear from the author on my blog! She was willing to help me if I had any questions! Wow, most authors wouldn't give you the time of the day! This is one of the must have books! (JASMOM from c'ville)

                                  2 out of 5 stars Disappointed.......2007-09-18

                                  I pre-ordered this book hoping to receiving a great collection of wearables and classic, simple designs that I could refer to again and again. Unfortunately, I was disappointed.

                                  I'm a 23 year old, pretty experienced crocheter, and I'd consider myself on the classic side of "hip." There were maybe 2-3 designs in this book I'd even consider making, let alone wearing. Like another reviewer mentioned, way too many jewelry patterns and scarves bulking it up.

                                  And maybe I'm in the minority, but I found the "positive sayings" tacky and distracting.

                                  I regret buying this, but I'll keep it for the 2 patterns I may make.

                                  Opening the West: Federal Internal Improvements Before 1860 (Contributions in Economics and Economic History)
                                  Average customer rating: Not rated
                                    Opening the West: Federal Internal Improvements Before 1860 (Contributions in Economics and Economic History)
                                    Laurence J. Malone
                                    Manufacturer: Greenwood Press
                                    ProductGroup: Book
                                    Binding: Hardcover

                                    Economic HistoryEconomic History | Economics | Business & Investing | Subjects | Books
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                                    GeneralGeneral | Economics | Business & Finance | New & Used Textbooks | Stores | Books
                                    All Amazon UpgradeAll Amazon Upgrade | Amazon Upgrade | Stores | Books
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                                    All TitlesAll Titles | Qualifying Textbooks - Fall 2007 | Stores | Books
                                    ASIN: 0313306710

                                    Book Description

                                    Following Frederick Jackson Turner's lead, most economic historians assume the West and its people were shaped by economic determinism. This study proposes a different path. The federal government, Malone claims, opened the frontier before waves of settlers arrived by constructing a network of roads and making improvements to rivers and harbors. The book begins by analyzing federal transportation expenditures from 1800 to 1860 and then moves on to look at early federal improvement programs and their effects on determining the direction of settlement in the New West. Settlement in the New West states--Arkansas, Michigan, Wisconsin, Iowa, and Minnesota--accelerated after the government's projects were constructed. The tracking of internal improvement expenditures in sparsely settled regions shows the federal government had a significant role in initiating growth prior to the more widely acknowledged railroad developments after mid-century.
                                    Opening the West: Federal Internal Improvements Before 1860 (Contributions in Economics and Economic History)
                                    Average customer rating: Not rated
                                      Opening the West: Federal Internal Improvements Before 1860 (Contributions in Economics and Economic History)
                                      Laurence J. Malone
                                      Manufacturer: Greenwood Press
                                      ProductGroup: Book
                                      Binding: Paperback
                                      ASIN: B000OTPM2I

                                      4-D Branding: Cracking the Corporate Code of the Network Economy
                                      Average customer rating: 5 out of 5 stars
                                      • Reviewed in Design Research News
                                      • Newest Top 10 Tool of Chief Brand Officer Association
                                      • human branding starts here
                                      4-D Branding: Cracking the Corporate Code of the Network Economy
                                      Thomas Gad
                                      Manufacturer: Financial Times/Prentice Hall
                                      ProductGroup: Book
                                      Binding: Hardcover

                                      GeneralGeneral | Business & Investing | Subjects | Books
                                      AdvertisingAdvertising | Marketing & Sales | Business & Investing | Subjects | Books
                                      GeneralGeneral | Marketing | Marketing & Sales | Business & Investing | Subjects | Books
                                      EntrepreneurshipEntrepreneurship | Small Business & Entrepreneurship | Business & Investing | Subjects | Books
                                      High-TechHigh-Tech | Industries & Professions | Business & Investing | Subjects | Books
                                      Similar Items:
                                      1. Designing Brand Identity: A Complete Guide to Creating, Building, and Maintaining Strong Brands Designing Brand Identity: A Complete Guide to Creating, Building, and Maintaining Strong Brands

                                      ASIN: 0273653687

                                      Customer Reviews:

                                      5 out of 5 stars Reviewed in Design Research News.......2001-07-04

                                      Shaping and building brands is a central issue in design, and a key aspect of design management. Building brands effectively requires an appreciation of how customers - and potential customers - experience every aspect of the products and services we design. It also demands sensitivity to the complex system of physical, affective, and, cognitive issues involved in any product or service. This complexity is particularly subtle and important for products bundled with or supported by services, and for the hybrid service products that typify many offerings today.

                                      Thomas Gad is a respected practitioner in the field of brand development. He proposes three conceptual models to use in building brands. The 4-D brand model is organized around the concept of Brand Mind Space. Gad's schema considers four dimensions of a brand: functional, social, spiritual, and mental. The next model is the Brand Code. This code structures the attributes of a band in terms of product/benefit, mission, vision, values, styling, and positioning. Gad uses these two concepts to develop a number of applications, including a customer research instrument. He ends the book with 10 commandments for building a brand with a future.

                                      Gad argues that, "branding literature remains largely theoretical because of the mystery inherent in the subject." He argues that scientific interest in why effective brands work is less important than an appreciation for the fact that branding does work - and an ability to make makes work in practice. In contrast to this position, one might suggest that a robust theory of brands would contribute to better practice. While Gad does not take a scholarly approach, he does propose a theory for analyzing brand opportunities and building successful brands in series of well-written, insightful case studies. Gad's conceptual models and sensitizing concepts deserve consideration in the context of a larger research program.

                                      Review of European English edition published in Design Research News, Volume 6, Number 6, June 2001. ISSN 1473-3862.

                                      5 out of 5 stars Newest Top 10 Tool of Chief Brand Officer Association.......2001-05-22

                                      We recommend this book and its toolkit to our members, providing this summary of what 4D branding trains you to do:

                                      >Profile 4 dimensional branding you need: lowest dimension "function" suits product & advertised models of brand execution, but inhibits top "spiritual" dimension that corporate and global brands need >Experience futurised 4D brands: capable of leading organisational change and interacting organisation-wide service of value >Simplify DNA of futurised brands - vision, mission, values, styling, positioning, flagship product - so that the company can live the brand once you've taken the essential Brand Code on tour across company >Refresh the 4D Brand by intranetting such exercises as : concocting brand recipe for every audience, creating a mental movie for being the best brand in the world >Know why most company brands are still far down the learning curve as organisms of the network economy, and how the ideology of 4D branding can help you futurise just ahead of the competition

                                      4D Branding is currently one of the top 10 toolkits in our members catalogue of frameworks used by Brand Leaders

                                      Chris Macrae...

                                      5 out of 5 stars human branding starts here.......2001-01-26

                                      In the face of a great deal of "No Logo" brand hostility, it's good to see a response which paves the way for brands with more sensitivity and imagination. Have to admit that I picked this up in Europe because I liked the cover, but 4D proved to be an engaging and useful guide to more emotional branding. More process than puff, this is the best of the recent cluster of branding books, and shows that branding demands a commitment to imagination, innovation, responsibiliy and values. As Brit, Richard Branson (a walking brand if ever I saw one) says in the Foreword, "It is easy to be cynical about such things, but much harder to be successful." 200 pages less so now. Gad shares an enthusiasm and coherent approach to this stuff with Jesper Junde, who wrote Corporate Religion (the orange book!).
                                      4-D Branding: Cracking the Corporate Code of the Network Economy
                                      Average customer rating: Not rated
                                        4-D Branding: Cracking the Corporate Code of the Network Economy
                                        Thomas Gad
                                        Manufacturer: Financial Times/Prentice Hall
                                        ProductGroup: Book
                                        Binding: Paperback
                                        ASIN: B000ORBPHG

                                        Decisions Without Mistakes: Common Sense Decision-Making Strategies for Today's Managers and Leaders
                                        Average customer rating: 5 out of 5 stars
                                        • Finally, real help for management issues!
                                        Decisions Without Mistakes: Common Sense Decision-Making Strategies for Today's Managers and Leaders
                                        Kim D. Ward
                                        Manufacturer: Writers Advantage
                                        ProductGroup: Book
                                        Binding: Paperback

                                        GeneralGeneral | Business & Investing | Subjects | Books
                                        Decision-Making & Problem SolvingDecision-Making & Problem Solving | Management & Leadership | Business & Investing | Subjects | Books
                                        ManagementManagement | Management & Leadership | Business & Investing | Subjects | Books
                                        GeneralGeneral | Self-Help | Health, Mind & Body | Subjects | Books
                                        ASIN: 0595258662

                                        Book Description

                                        Managing and Leading others in the workplace today can be a very challenging experience. With everything changing so quickly and dramatically, the ability to make the right decisions at the right time and for the right reasons is critically important. Employees need and want effective, management/leadership.

                                        This book is a very small distillation of some of the common sense principles, attitudes, strategies and techniques that are proven to be most effective in today s fluidly changing business environment.

                                        The content in these pages can help any manager/leader develop better business relationships, build more powerful teams, achieve higher goals, reduce stress in themselves and others, but most importantly make Decisions Without Mistakes!

                                        Customer Reviews:

                                        5 out of 5 stars Finally, real help for management issues!.......2003-01-30

                                        I throughly enjoyed this book. More importantly I found easy to understand and easy to implement strategies to help me manage and lead people to the levels of productivity that I knew they were capable! I know that others must need and want help with the issues that we all deal with managing and motivating people today. This is what everyone has been looking for.

                                        Kim Ward's conversational and entertaining approach to explaining not only the issues, but his common sense instructions to solutions make this the most useful and valuable decision and management tool I've seen to date!

                                        I'm thrilled to have found such a "grass roots" solutions approach for current everyday problems.

                                        Weiss Rating's Guide to Hmos and Health Insurers: Summer 2003 (Weiss Ratings' Guide to Hmo's and Health Insurers)
                                        Average customer rating: Not rated
                                          Weiss Rating's Guide to Hmos and Health Insurers: Summer 2003 (Weiss Ratings' Guide to Hmo's and Health Insurers)

                                          Manufacturer: Weiss Ratings
                                          ProductGroup: Book
                                          Binding: Paperback

                                          GeneralGeneral | Business & Investing | Subjects | Books
                                          HealthHealth | Insurance | Industries & Professions | Business & Investing | Subjects | Books
                                          ASIN: 1587731053

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                                          4. The Book of Truly Stupid Business Quotes
                                          5. The Business Traveler's Survival Guide: How to Get Work Done While on the Road
                                          6. The Challenge of the 21st Century: Managing Technology and Ourselves in a Shrinking World
                                          7. The Directory of Management Consultants in the Uk 1998
                                          8. The Moxie Encyclopedia: The History
                                          9. The Professional Image: The Professional Development Series
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