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The Directory of Management Consultants in the Uk 1998
Ap
Manufacturer: AP Information Services
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Binding: Paperback
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ASIN: 090624790X |
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- advices w/ practical examples
- Great book, but nothing new from previous editions
- Fantastic Guide, we call it the MBA admissions bible
- Wrong Title
- A complete guide to readying yourself for an MBA
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How to Get Into the Top MBA Programs (How to Get Into the Top Mba Programs)
J.D., Richard Montauk
Manufacturer: Prentice Hall Press
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65 Successful Harvard Business School Application Essays: With Analysis by the Staff of the Harbus, The Harvard Business School Newspaper
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The Official Guide for GMAT Review, 11th Edition
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Your MBA Game Plan: Proven Strategies for Getting into the Top Business Schools
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Great Application Essays for Business School
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The Official Guide for GMAT Verbal Review
ASIN: 0735203903 |
Book Description
This revised and updated edition of the classic MBA guide provides a complete explanation of what top schools look for, plus a step-by-step guide to the entire application process. Included are more than a hundred successful essays and in-depth advice from more than 30 admissions directors. In addition, this guide shows applicants how to:
- Develop an optimal marketing strategy
- Assess and upgrade their credentials
- Choose the right program
- Write high-quality essays
- Choose and then manage recommenders
- Ace interviews
- Prepare for business school and get the most out of it
Customer Reviews:
advices w/ practical examples.......2007-10-15
Insightful information and good examples of essays and recommendations. I also liked the directors of admission's quotes. It is pretty much the same advices you hear when you go to the School's info sessions but on the book the advices are clearly linked to how you write each part of your application.
Great book, but nothing new from previous editions.......2007-08-31
Needless to say, this book is now the Bible of MBA applications.
What works:
1. Lots of advice, starting from the basics.
2. Tons of feedback from Admissions Committee Members
3. Essay samples
What doesnt:
1. Essay samples are limited to people who were leaders, consultants, etc etc. I dont believe these form the majority, Instead, I think the majority applicants are engineers, investment bankers and people from Asia. So the examples should have been chosen to fit that demographic too. I am more interested to see how an engineer represented himself well to get into a B-school, rather than read an essay of someone who was in the Army asa Lieutenant. It doesnt help much by publishing essays of people who're inherently different because of a very rare background.
2. Nothing much has really changed over the 2002 edition of the book. So, if you have the old one, I dont think this is worth buying. You could just use the library.
Fantastic Guide, we call it the MBA admissions bible.......2007-08-15
This is a fantastic book. I used it while in the Peace Corps to write my application to a top 5 MBA program. It has great advice on how to organize your application and your thoughts. It is not a 'shortcut' to getting in, but helps you put yourself together and show all of your background and your ambitions in the best light possible. If you're looking at even a top 10 program, this book is required reading. I can safely say probably 80% of us here used it to help us write our apps.
Wrong Title.......2007-08-10
I just think this book's title is misleading to someone who has already decided to get an MBA, researched schools, and selected the top schools to which apply. I was looking for something that was going to help me AFTER all these events have taken place as the title suggests. If you're saying: "I already know exactly what I want to do, now give me some tips to make it happen;" then this book is not for you. I found SOME tips, while skimming this tomb, and I think they're all common sense, widely available on the web, or easily obtainable simply by looking at the MBA schools' websites.
A complete guide to readying yourself for an MBA.......2007-07-07
Immediately upon receiving this book, I was shocked at it's sheer size. When I ordered it, I had neglected to notice how many pages it includes, and I assumed it was going to be relatively short since it is not expensive.
Then, I wondered how much there could be to say about the MBA admissions process, and if the book would become too repetitive. Well, as it turns out, the book doesn't repeat itself and Montauk takes advantage of every page to guide you through what it takes to get into a good MBA program.
I am still in the process of applying, but what I have found is that this book has given me a great outline of what I should be doing to prepare myself, and provided detailed steps of how to navigate each step. Studying for the GMAT, getting letters of recommedation, writing the schools' essays, interviewing, it's all covered in great detail.
I continue to use this book as a reference guide as I am going through the application process, and I find that whatever I am confused about, the answer is provided in the book.
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The Betrayal of Brotherhood in the Work of John Steinbeck (Studies in American Literature)
Manufacturer: Edwin Mellen Press
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ASIN: 0773478353 |
Average customer rating:
- Mandatory reading
- Little practical advice
- Managers -- do your employees a favor and read this book!
- Disappointing! Could rename it "Office Politics 101"
- NOW I KNOW WHAT'S HAPPENING!!
|
Cain and Abel at Work: How to Overcome Office Politics and the People Who Stand Between You and Success
Gerry Lange , and
Todd Domke
Manufacturer: Broadway
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The Secret Handshake: Mastering the Politics of the Business Inner Circle
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It's All Politics: Winning in a World Where Hard Work and Talent Aren't Enough
ASIN: 0767905237
Release Date: 2001-03-13 |
Book Description
Do you know a Cain at work?
The back-stabbing liar who steals credit for your ideas...
The a**-kissing co-worker who worries about "face time" while you stay late working hard...
The gossipy colleague who spreads rumors just to create drama in the office.
If any of these people sound familiar, watch out: a Cain is lurking, ready to sabotage your job, your promotion, and even your reputation at work.
Written by two veteran media and political strategists,
Cain and Abel at Work will help you survive the ultimate political arena—the office—and prepare you for the real-world interpersonal dynamics they don't teach you in business school.
In the Old Testament story that serves as the beginning metaphor for this book, backstabbing Cain kills the honorable Abel out of jealousy, and despite being punished with banishment, he goes on to marry, have a son, and build a city around him. All of a sudden, Cain gets to be a father, real estate developer, and probably the first politician of his day, while Abel's life is over in a flash. Authors Gerry Lange and Todd Domke have discovered that this type of injustice is still alive and well in the modern competitive workplace. Together, they have decades of personal experience and first-hand encounters with scheming, calculating Cains, and now they're giving readers an invaluable guide for coping with and combating Cain at work.
Using real-life case studies to illustrate how Cains operate,
Cain and Abel at Work will teach you how to:
Identify the Cains before they make you their victim
Recognize the tactics Cains use to gain status and power
Win out over Cains without stooping to their level
With compelling new insight into human behavior and competition developed from the authors' experience in the political, media, and business arenas,
Cain and Abel at Work explains what motivates both Cains and Abels at work. Not only does this book explore and deplore the behavior of Cains, it also explains how the simple naïveté of Abels allows Cains to get away with their shenanigans.
If anyone has ever stolen an idea from you or grabbed credit for your work, if they've taken advantage of or walked all over you, you need this book.
Cain and Abel at Work is an office survival guide no well-intentioned Abel should be without.
Customer Reviews:
Mandatory reading.......2002-04-17
Do you like to try hard when you go to work? Do you want every project be better than the last? Do you feel good about yourself if you can make things easier or smoother for someone else? All without really wanting anything in return but maybe a smile and a wave?
Is someone lying to, or about you, undermining you, or taking credit for your efforts, all to improve their perceived lot in the company? Is this person taking away your desire to do your best or go the extra mile?
If you can answer yes to _any_ of these questions you owe it to yourself to read this book. It doesn't offer much in the way to get around the situation, but knowing what your up against can help you pick a course before you become roadkill.
Little practical advice.......2002-02-28
This book just tell you that there are some nasty people around but provide very little insight on how those people should be dealt with.
Managers -- do your employees a favor and read this book!.......2001-05-10
Ever since my first job at a small startup company I've been looking for a book like this. At my first job there was a Cain. While he was not directly responsible for this company going out of business, he certainly contributed to its demise. All the other books that I've read since then stressed various things: better communication techniques; handling difficult personalities, promoting one self, using humor to get a point across, and the like. The problem with these books is they all assume that the problem person is well intentioned -- and this is the major flaw in these other books. This book is the first self help book I've ever come across that was willing to admit that unscrupulous people exist.
Lange and Domke's book addresses the problem of how to recognize a Cain. This characterization is important to us Able's, but the downside is that this book can be used as a guide for Cain's-in-training (alas, "it is a poor sword that does not cut both ways"). Sadly, the usefulness of this book to Able's is directly proportional to how useful it is to Cain's-in-training at becoming better Cain's.
The only thing I don't like is that in a lot of the examples, the Able's are forced to leave the company by the Cain's. Because of these examples, I can see the necessity of recommending that Able's 1) "don't corner a Cain" 2) avoid interacting with a Cain (the authors don't say this specifically, but it comes across in the examples and the remedies). I would have preferred more direct methods for dealing with a Cain instead of hoping that all managers read this book and additionally hoping that it is not to the manager's benefit to keep a Cain around. The authors take the high road in dealing with Cain's. I suppose direct methods would involve becoming Cain-like myself and I'd rather eat glass shards than become a Cain. Maybe somebody can come out with a book describing how Able's can triumph over Cain's instead of merely existing in their shadows.
Regardless, this is an excellent book. And when it comes out in paperback, I plan on buying a half dozen copies and giving them to every manager I know.
Disappointing! Could rename it "Office Politics 101".......2001-05-01
This book spends the first 160 pages helping you identify the "evil" Cains and recognize their tactics...then just one chapter helping you "win over" Cains without stooping to their level. I found "The Secret Handshake" by Kathleen Kelly Reardon much more useful. Her book covers the basics "Cain and Abel" does (though much quicker!) and features quizzes to understand your political style (and your co-workers and executive management's too) as well as your company's overall style - and most importantly how to stretch your style at times to meet certain needs. You'll also learn how to handle recognition, patronizing behavior, separating offense from insult, influence cultivating, how to be gracefully right or wrong and much more - issues "Cain & Abel" doesn't address. "The Secret Handshake" advice applies to anyone wanting to improve productivity by learning the tools and understanding the options for making the politics involved in most any project work for you. Although "Cain and Abel" is an easy-to-read, well-written book, there's just nothing revolutionary about it and it gives so few ideas about how to succeed in spite of a political environment.
NOW I KNOW WHAT'S HAPPENING!!.......2001-03-22
Whatever you do after reading this incredibly insightful book, DO NOT run to the Cains in your life to tell them about it. Don't let them know that you're onto them! Just protect yourself with the teachings of this book. Make sure you are prepared for those tough situations - you'll even have fun secretly catching your coworkers doing some of the things these authors talk about. What a fun and informative read!
Average customer rating:
|
Como Reducir Los Costos de Su Empresa
Peter Brunt
Manufacturer: Ventura Ediciones
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ASIN: 9686346252 |
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- LET"S COME UP WITH AN IMPRESSIVE TITLE TO OVERCOME TRITENESS
- First clear definition of modern competition
- Must have.
- Hypercompetition has proven to be a highly useful text.
- A Case of Hyperrepetition
|
Hypercompetition
Richard A. D'aveni
Manufacturer: Free Press
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Hypercompetitive Rivalries
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Principles of Information Systems, Seventh Edition
ASIN: 0029069386 |
Book Description
General Motors and IBM have been battered to their cores. Jack Welch, the chairman of General Electric, called the frenzied competition of the 1980's "a white knuckle decade" and said the 1990s would be worse. In this pathbreaking book that will define this new age of "hypercompetition," Richard D'Aveni reveals how competitive moves and countermoves escalate with such ferocity today that the traditional sources of competitive advantage can no longer be sustained. To compete in this dynamic environment, D'Aveni argues that a company must fundamentally shift its strategic focus. He constructs a brilliant operational model that shows how firms move up "escalation ladders" as advantage is continually created, eroded, destroyed, and recreated through strategic maneuvering in four arenas of competition. Using this "Four Arena" analysis, D'Aveni explains how competitors engage in a struggle for control by seeking leadership in the arenas of "price and quality," "timing and know-how," "stronghold creation/invasion," and "deep pockets." Winners set the pace in each of these four competitive battlegrounds. Using hundreds of detailed examples from hypercompetitive industries such as computers, software, automobiles, airlines, pharmaceuticals, toys and soft drinks, D'Avenie demonstrates how hypercompetitive firms succeed in dynamic markets by disrupting the status quo and creating a continuous series of temporary advantages. They seize the initiative, D'Aveni explains, by employing a set of strategies he calls the "New 7-S's" Superior Stakeholder Satisfaction, Strategic Soothsaying, Speed, Surprise, Shifting the Rules of Competition, Signaling Strategic Intent, and Simultaneous and Sequential Thrusts. Paradoxically, firms must destroy their competitive advantages to gain advantage, D'Aveni shows. Long-term success depends not on sustaining an advantage through a static, long-term strategy, but instead on formulating a dynamic strategy for the creating, destruction, and recreation of short-term advantages. America must embrace the new reality of hypercompetition, D'Aveni concludes in a compelling analysis of the potential chilling effect of American antitrust laws on competitiveness. This masterful book, essentially an operating manual of strategy and tactics for a new era, will be required reading for managers, planners, consultants, academics, and students of hypercompetitive industries.
Customer Reviews:
LET"S COME UP WITH AN IMPRESSIVE TITLE TO OVERCOME TRITENESS.......2003-05-15
Did you ever wonder how these guys sit around and come up with a title that will make them feel good when they are introduced at a dinner of pinhead academics? "Good evening, please let me introduce you to John Doe, author of Managing the Dynamics of ever-changing paradigms in cross-functional systemic horseshoes." WOW! This guy must be smart!
I only got about 2/3 thru this book before I gave up. Every time I turned a page I felt myself saying, "Yeah, right!".
If it is possible to be trite and nauseatingly academic at the same time, this book does a magnificent job of accomplishing both.
First clear definition of modern competition.......2000-05-28
D'Aveni manages to convey and explain the current competitive environment. Why nobody has defined it so easily before, I don't understand (everything is simple after you've had it explained to you).
The great thing about D'Aveni, is that he in principle challenges the Porter's and Ansoff's of this world, and explains that competition today is intense, not very well-ordered and competitive advantages is fleeting and has to be constantly renewed. In short, this is the first book in Strategy that I've read and immediately felt at home with. You can't loose, buy it, read it and contemplate it. If you don't agree with its main theme, you're probably of a dying breed of managers, otherwise you need this book to make sense of the competitive landscape of today.
Must have........1999-10-22
The strategy challenge is "to know all gurus, but to follow none". You need to resolve your own strategy paradoxes by creatively combining aspects from different approches. There is no one best way to make strategy. However, D'Aveni offers training manual for managers to formulate the desired strategy. Excellent. MUST HAVE.
Hypercompetition has proven to be a highly useful text........1998-11-03
Contrary to some of the more pedantic opionions noted here, Richard D'Aveni's book on Hypercometition has proven to be highly useful in our strategic planning process. While it is true that one may adapt Porter's traditional approaches, Hypercompetition stimulates more focused thought on the competition - who they are, how you can take them out, etc. Deliberately planning to confront, outwit, and defeat your opponent has been decidedly lacking in modern business lore as of late - the current Microsoft case not withstanding. Hypercompetition may not be the sole game in town, but it gives everyone else a run for their money.
A Case of Hyperrepetition.......1998-05-23
Although this book offers a useful compilation of tools, they are hardly original. D'Aveni simply draws--if not plagiarizes--most of his insights from many other books and cases on strategy that have been out there for decades. Many of the passages in D'Aveni's book seem to have been copied from Michael Porter's infamous triology on Competitive Strategy. For example, when D'Aveni lists the strongholds that a company can establish, he lists the very same Entry Barriers that Michael Porter listed in his book over a decade ago. Furthermore, most of the examples that are listed in the book are examples of companies that D'Aveni found in HBS cases--and not his own original case studies.
D'Aveni argues in his book that the environment in which companies compete has transformed into a hypercompetitive environment that breaks all the traditional rules of competition. This hypercompetitive environment has made it more difficult for companies to compete in the marketplace. He also argues that traditional frameworks (e.g., Porter's 5 Forces) of analysis are inadequate and that he has developed a new revolutionary set of analytical tools. However, there are two major flaws in D'Aveni's reasoning:
1. The nature of competition has always been this way. Granted, companies have become more sophisticated and faster when it comes to implementation, but this is simply an evolution and not a revolution.
2. Traditional tools of analysis are not static instruments that only look at a static competitive environment. They are only static, if you use them in such a way, e.g., Porter's 5 forces analysis can be used to evaluate multi-period competitive responses...
Finally, D'Aveni tries to develop his own analytical framework, which he calls the new 7 S's. But D'Aveni needs to do more than just try to associate his model with McKinsey's old 7 S's model. Although some of his S's are useful, most of his model (e.g., "strategic soothsaying") is not very intuitive or useful for critical analysis of an indust! ry.
In conclusion, D'Aveni's book disappoints because it offers seldomly original insights. If you are looking for more "revolutionary" material consider "Value Migration", "The Profit Zone", Michael Porter's trilogy, Jefferey Ellis' classical treay, or Jean-Pierre Jeannet's book on Global Strategies.
Average customer rating:
|
Innovation, Technology and Hypercompetition (Routledge Studies in Global Competition)
H Gottinger
Manufacturer: Routledge
ProductGroup: Book
Binding: Hardcover
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ASIN: 0415400023 |
Book Description
In an increasing technologically-led century the striking pattern that emerges in firms' innovative activities is that companies compete for a technological leadership position in situations best described as races. In high technology industries, where customers are willing to pay a premium for advanced technology, leadership translates into increasing returns in the market through positive network externalities.
Innovation, Technology and Hypercompetition synthesizes and unifies both the various methodological approaches for the industry-specific analysis of fast changing competitive positions driven by relentless innovation (hypercompetition).
Game-theoretic and agent-based tools are applied to competitive industries in various market settings and in a global context. Rivalry of this sort is seen to extend to the catching up and forging ahead of regions and nations.
The book provides the behavioral foundations for what is driving globalization. It should be of interest to a broad range of people , academic economists , legal experts, management consultants and practitioners alike.
Average customer rating:
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Hypercompetition. Managing the dynamics of strategic maneuvering.
Richard A. and Gunther, Robert D'Aveni
Manufacturer: New York Free Press 1994.
ProductGroup: Book
Binding: Hardcover
ASIN: B000LQR2HC |
Average customer rating:
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Hypercompetition Managing the Dynamics
Richard A Daveni
Manufacturer: FREE PRESS
ProductGroup: Book
Binding: Hardcover
ASIN: B000N7JR5E |
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US Rifle M14 - from John Garand to the M21
R. Blake Stevens
Manufacturer: Collector Grade Pubns
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The M14-Type Rifle, 3rd Revised and Expanded Edition
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ASIN: 0889351104 |
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Labor Strife and the Economy in the 1970's: A Decade of Discord (Garland Studies in the History of American Labor)
Michael J Kapsa
Manufacturer: Routledge
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Binding: Library Binding
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ASIN: 0815331819 |
Book Description
This book analyzes the reasons behind the breakdown of U.S. labor-management negotiations into strikes during the tumultuous decade of the 1970's. The author contends that there are two distinct categories of strikes: defensive, management-initiated strikes and aggressive, worker-initiated strikes. Examining a broad range of economic and social variables, the study reviews the relative bargaining power between labor and capital during defensive and aggressive strikes in the 1970's, revealing substantial differences in the conditions that led to defensive and aggressive strikes.
The study shows that the probability for aggressive, worker-initiated strikes increased during improving economic times when social and economic conditions enhanced labor's strength. In contrast, the probability for defensive, management-initiated strikes increased as conditions deteriorated, enhancing management's strength.
(Ph.D. dissertation, New School for Social Research, 1994; revised with new preface.)
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- Management's vision is one of the key success factors
- The Power of Thought Leadership
- A Must Read For Any Company that Plans to Grow
- Reality Divided by Logic Always Leaves a Remainder
- Momentum Resonates, Agility is the Point
|
Momentum: How Companies Become Unstoppable Market Forces
Ron Ricci , and
John Volkmann
Manufacturer: Harvard Business School Press C2003
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Seeing What's Next: Using Theories of Innovation to Predict Industry Change
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Blue Ocean Strategy: How to Create Uncontested Market Space and Make Competition Irrelevant
ASIN: 157851522X |
Book Description
When it comes to new products and services, what moves customers to buy? Why do they choose one product over another? What makes them bank on a company’s future? These are the billion-dollar questions facing all companies competing in highly connected markets—and today’s answers will determine tomorrow’s market leaders.
In this book, marketing and communications experts Ron Ricci and John Volkmann argue that the unique features of digital products—and of consumer goods that contain digital components—force customers to consider the viability of the company behind the solution to their problems. Picking a losing company could mean getting stuck with products that can’t be upgraded or services that can’t be extended. So customers buy from the company that they believe will be the long-term—indeed, the inevitable—winner. They buy from the company that has what the authors call momentum.
More than sheer motion, momentum is mass, speed, and direction, combined in a value proposition so compelling that all constituents in a given marketplace believe it—and want to go with it. Ricci and Volkmann provide a practical formula—borrowed from the world of physics and proven in the marketplace—for how companies build and sustain momentum. Drawing upon their intensive study of 20,000 consumer and corporate buyers, the authors also reveal the “six forces of digital differentiation” that characterize “inevitable” market winners in the customer’s mind.
Ricci and Volkmann introduce a “momentum index” that will enable senior management, product marketers, and marketing communication strategists to:
- Measure a brand’s momentum against that of its competitors
Diagnose a company’s strengths and weaknesses as a market contender
- Develop an action plan for sustaining or strengthening a competitive position
- Apply momentum strategies to the digital features of traditional offerings
For anyone responsible for managing or communicating about a company and its brands, this book shows how companies can ride momentum to industry dominance.
Ron Ricci is Vice President of Marketing for Cisco Systems. John Volkmann is Vice President of Strategic Communications at Advanced Micro Devices.
Customer Reviews:
Management's vision is one of the key success factors.......2003-09-09
It is a GREAT book, I enjoyed reading it. Clear, easy to follow the steps of Momentum Building. This book serves as a guide and can be applicable for any size or any type of company that wants to be the successful. The well selected case studies of market leader high tech companies - Cisco, HP, Oracle, IBM and so forth - evidently illustrate the efforts that leaders must undertake in order to build their brand momentum within the Marketplace of Ideas, "where always the best reveal" (J. Milton).
For a PR professional, as I am, it was helpful to understand how important and complex a job it is to keep your CEO personality and the company proposition aligned and consistent. "As a source of future credibility in customer's minds, management vision always exists in relationship to product or service" (pp. 159). Moreover a CEO's vision can determine the future of a whole industry.
This book is a must read for university students in marketing, communications and business fields. Particularly if dealing with research studies; in this research, conducted by Ricci and Wolkmann, students can follow through the design, variables and connections between them, furthermore see great examples and it is not mere statistics.
The Power of Thought Leadership.......2003-07-25
The technology industry is presently going through a structural shift -- not merely a cyclical downturn. In an attempt to meet the increasing demands of customers, many or most companies in the industry's various fields are struggling to sell something more than products. Market leaders are selling frameworks, roadmaps and solution sets. They are selling ideas -- and trying to earn back lost trust in the process. That's critical. The technology industry is in the midst of an extraordinary backlash. Its full revival depends on winning back this trust.
Ron Ricci and John Volkmann have written a timely and extremely readable book that outlines these trends and dynamics -- and then offers prescriptive solutions to guide forward-looking executives in the digital realm. As the authors point out, companies must differentiate themselves in "the markeplace of ideas" if they are to become "unstoppable" in the coming years. That means they must engage the minds and elicit the participation of their customers, partners and other parties; not overwhelm them with slick propaganda and manipulative sales techniques. As Ricci and Volkmann demonstrate, smart companies now realize they must develop customers and influential networks, not merely develop new products and "release" them to a confused marketplace.
If there is one concept in the book that is worthy of debate it is the idea of heavily promoting the "CEO's vision." This is unquestionably a powerful way of "communicating existing, and sometimes complex, ideas about possibilities, new innovations and new models" to prospective customers and other key parties. However, in this day and age, CEOs can fall from grace quite easily. If too much of the company's brand is invested in a single individual, it runs a risk that at least deserves further consideration. Why not "scale" the vision of an entire executive team -- or depersonalize the effort altogether? Clearly, there are trade-offs to be assessed.
That said, I highly recommend this book as a seminal contribution to an emerging field: thought leadership marketing. Ricci and Volkmann have built an effective case -- based on both qualitative and quantitative insights. They have demonstrated the power that ideas, trust and market-driven value will play in the next economy.
A Must Read For Any Company that Plans to Grow.......2003-03-12
A must read for any company that plans to grow - whether a large multinational conglomerate or a small start up. At its heart, I believe, the book is about creating a growth platform for the company - a compelling value proposition that its customers demand; a motivating vision against which its employees can execute; and a strategic direction that investors and shareholders can comfortably expect. Ron Ricci and John Volkmann cleverly use basic principles of physics to argue that it is not just the speed of change that matters but the overall momentum that a company can generate in the marketplace. The lessons in the book are particularly relevant in today's networked world as companies look to leverage their extended enterprise for breaking away from their industry peers. While the authors use several high tech company examples to illustrate their message, this book is equally applicable in almost every industry. In Pharmaceutical companies looking to carve out therapeutic categories or financial service companies looking to partner in wealth management will find the messages relevant. Personally I found the book a very entertaining read - clear, easy to comprehend yet provocative.
Reality Divided by Logic Always Leaves a Remainder.......2003-01-10
The authors deal openly with a tough topic- technology & network products (and for this reason 5 stars). I found a great deal of usable information, and recommend it for its overview on issues related to defending, supporting, or defeating the dominant position in a product category. By specifically addressing the issue of predictability and what can be known about future sales, it directs the business persons' attention to key aspects of their own business that would be useful to research and change.
The title indicates that it might have some useful "business cookbook" step-by-step recipes. Thankfully, it does not (and where it gets a little precriptive it isn't too much). It wasn't clear to me whether the authors were comfortable with this- experts like being prescriptive. However, with all of us now looking at uncertain futures, predictive tools and ideas on improving likely outcomes are so much more useful and believable than prescriptive methods. It is always that remainder which is left when reality is divided by logic that keeps me awake thinking.
Momentum Resonates, Agility is the Point.......2003-01-09
I approached this book with a wary eye. Similar books have been all too late to explain the bruising landscape for tech marketers. But I was hooked by the early reference to Larry Ellison and both the Media Server and NC programs. Little has been written about these campaigns, to some extent because Oracle is a such an enigma, or an "inevitable" enigma as Ricci and Volkmann point out. Their analysis does a good job of cracking the Oracle marketing code and explaining why it's been an important and effective company.
To their credit, they drive the point that technology is renewable; we've heard too much that tech has "matured," so thanks to the authors for re-teaching us that tech is constantly refreshing. While the book might appear to boast the "bubble" companies, it explains why tech companies will again amass their power and seize the agenda.
I can't deny that "momentum" resonates, but it's confusing to any high school physics student insofar as momentum is typically defined as the product of an object's mass and velocity -- not mass, velocity "and" direction. Despite that, the discussions of agility were the most interesting and where I hope more discussion develops. A company's ability to manage news windows, develop industry discussions and control competitive rhetoric are crucial to its (dare I say it) brand momentum. It's a new plan every day in tech, with or without the bubble, and new ideas and initiatives must be controlled, toward or away from a company, without fail.
Whether Ricci's/Volkmann's ideas become part of the vocabulary remains to be seen, but the book's well written and should bend the agenda in marketing.
Average customer rating:
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Decision Making Under Uncertainty: The Case of State-Dependent Preference
Edi Karni
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Choosing and Using an Hmo (Bloomberg Personal Bookshelf (Audio))
Ellyn Spragins
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America's leading HMO reporter provides a tool kit for knowledgeably choosing the right HMO or health plan and getting the most out of it. How to find the best doctors in an HMO. When to go outside the plan. How to avoid excess costs.
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