Washington Business Directory 2001: The Ultimate Sales & Credit Tool (Washington Business Directory)
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    Washington Business Directory 2001: The Ultimate Sales & Credit Tool (Washington Business Directory)

    Manufacturer: American Business Directories
    ProductGroup: Book
    Binding: Hardcover

    GeneralGeneral | Reference | Business & Investing | Subjects | Books
    GeneralGeneral | Industries & Professions | Business & Investing | Subjects | Books
    DirectoriesDirectories | Catalogs & Directories | Reference | Subjects | Books
    GeneralGeneral | Reference | Subjects | Books
    ASIN: 0768702623

    Essential Assessment Concepts for Teachers and Administrators (Experts In Assessment Series)
    Average customer rating: Not rated
      Essential Assessment Concepts for Teachers and Administrators (Experts In Assessment Series)
      James H. McMillan
      Manufacturer: Corwin Press
      ProductGroup: Book
      Binding: Paperback

      EducationEducation | Reference | Business & Investing | Subjects | Books
      GeneralGeneral | Education | Nonfiction | Subjects | Books
      AdministrationAdministration | Education Theory | Education | Nonfiction | Subjects | Books
      AssessmentAssessment | Education Theory | Education | Nonfiction | Subjects | Books
      TestingTesting | Education | Reference | Subjects | Books
      GeneralGeneral | Education | Professional & Technical | Subjects | Books
      Similar Items:
      1. Holistic Accountability: Serving Students, Schools, and Community (Experts In Assessment Series) Holistic Accountability: Serving Students, Schools, and Community (Experts In Assessment Series)
      2. Motivation in Education: Theory, Research, and Applications (3rd Edition) Motivation in Education: Theory, Research, and Applications (3rd Edition)
      3. How People Learn: Brain, Mind, Experience, and School: Expanded Edition How People Learn: Brain, Mind, Experience, and School: Expanded Edition
      4. Cognitive Psychology and Instruction, Fourth Edition Cognitive Psychology and Instruction, Fourth Edition
      5. Getting Started: Reculturing Schools to Become Professional Learning Communities Getting Started: Reculturing Schools to Become Professional Learning Communities

      ASIN: 080396840X

      Book Description

      A powerful tool to document and enhance learning!

      Assessment is at the forefront of reform in education. Now, a renowned expert in the field of assessment shows how to effectively integrate assessment with teaching and learning to attain today’s educational goals.

      James McMillan illustrates essential assessment concepts in a concise manner that can be understood and applied by teachers, administrators, and other school personnel. Policymakers, as well, will find the content helpful in making assessment-related decisions.

      Some of the critical concepts covered:

      Diversity: Communicating Effectively (Professionalism in Corrections)
      Average customer rating: Not rated
        Diversity: Communicating Effectively (Professionalism in Corrections)
        M. Kay Dupont
        Manufacturer: American Correctional Association
        ProductGroup: Book
        Binding: Paperback

        WorkplaceWorkplace | Organizational Behavior | Business & Investing | Subjects | Books
        GeneralGeneral | Business & Investing | Subjects | Books
        MotivationalMotivational | Management & Leadership | Business & Investing | Subjects | Books
        ASIN: 1569910855
        Module, communicating effectively with a multicultural/racial work force: Learning activities
        Average customer rating: Not rated
          Module, communicating effectively with a multicultural/racial work force: Learning activities
          Sue Waugh
          Manufacturer: George Brown College
          ProductGroup: Book
          Binding: Unknown Binding

          WorkplaceWorkplace | Organizational Behavior | Business & Investing | Subjects | Books
          GeneralGeneral | Race Relations | Sociology | Social Sciences | Nonfiction | Subjects | Books
          English as a Foreign LanguageEnglish as a Foreign Language | Instruction | Foreign Languages | Reference | Subjects | Books | Books on CD | Books on Cassette | Business English | Coursebooks | Dictionaries | English Language Teaching | English for Children | General | Grammar | Listening Comprehension | Pronunciation & Conversational English | Reading | Slang & Idioms | TOEFL & TOEIC | TOEFL Test Prep | Vocabulary | Writing
          GeneralGeneral | Words & Language | Reference | Subjects | Books
          ASIN: B0007C35EO

          Planeacion de La Produccion y Control de Inventari
          Average customer rating: Not rated
            Planeacion de La Produccion y Control de Inventari
            Sim Narasimhan
            Manufacturer: Prentice Hall
            ProductGroup: Book
            Binding: Paperback

            GeneralGeneral | Infantil y juvenil | Libros en español | Formats | Books
            No ficciónNo ficción | Infantil y juvenil | Libros en español | Formats | Books
            9 a 12 años9 a 12 años | Infantil y juvenil | Libros en español | Formats | Books | General | Series
            GeneralGeneral | Literatura | Infantil y juvenil | Libros en español | Formats | Books
            GeneralGeneral | Literature | Children's Books | Subjects | Books
            ASIN: 9688807397
            Planeacion y Control de La Produccion
            Average customer rating: Not rated
              Planeacion y Control de La Produccion
              Michael Chapman
              Manufacturer: Pearson Educacion
              ProductGroup: Book
              Binding: Paperback

              Production & OperationsProduction & Operations | Management & Leadership | Business & Investing | Subjects | Books
              Production, Operation & ManagementProduction, Operation & Management | Industrial, Manufacturing & Operational Systems | Engineering | Professional & Technical | Subjects | Books
              SpanishSpanish | Foreign Language Nonfiction | Nonfiction | Subjects | Books
              Producción y OperacionesProducción y Operaciones | Gestión & Liderazgo | Negocios e inversiones | Libros en español | Formats | Books
              No-FicciónNo-Ficción | Libros en español | Formats | Books | Automotriz | Ciencias Sociales | Crimen y Criminales | Educación | Estudios de la Mujer | Feriados | Filosofía | Gobierno | Hechos Verídicos | Planeamiento Urbano y Desarrollo | Política | Sucesos de Actualidad | Transportación
              Dirección ComercialDirección Comercial | Profesional y Técnico | Libros en español | Formats | Books
              Producción, Operación y AdministraciónProducción, Operación y Administración | Industrial, Manufactura y Sistemas Operativos | Ingeniería | Profesional y Técnico | Libros en español | Formats | Books
              ASIN: 970260771X
              Planeacion y Control de La Produccion
              Average customer rating: Not rated
                Planeacion y Control de La Produccion
                Thomas E. Vollmann
                Manufacturer: McGraw-Hill Interamericana
                ProductGroup: Book
                Binding: Paperback

                GeneralGeneral | Business & Investing | Subjects | Books
                SpanishSpanish | Foreign Language Nonfiction | Nonfiction | Subjects | Books
                GeneralGeneral | Negocios e inversiones | Libros en español | Formats | Books
                No-FicciónNo-Ficción | Libros en español | Formats | Books | Automotriz | Ciencias Sociales | Crimen y Criminales | Educación | Estudios de la Mujer | Feriados | Filosofía | Gobierno | Hechos Verídicos | Planeamiento Urbano y Desarrollo | Política | Sucesos de Actualidad | Transportación
                ASIN: 9701050665
                Planeacion y Control de La Produccion
                Average customer rating: Not rated
                  Planeacion y Control de La Produccion
                  Daniel Sipper
                  Manufacturer: MC Graw Hill
                  ProductGroup: Book
                  Binding: Paperback

                  Production & OperationsProduction & Operations | Management & Leadership | Business & Investing | Subjects | Books
                  Production, Operation & ManagementProduction, Operation & Management | Industrial, Manufacturing & Operational Systems | Engineering | Professional & Technical | Subjects | Books
                  SpanishSpanish | Foreign Language Nonfiction | Nonfiction | Subjects | Books
                  Producción y OperacionesProducción y Operaciones | Gestión & Liderazgo | Negocios e inversiones | Libros en español | Formats | Books
                  No-FicciónNo-Ficción | Libros en español | Formats | Books | Automotriz | Ciencias Sociales | Crimen y Criminales | Educación | Estudios de la Mujer | Feriados | Filosofía | Gobierno | Hechos Verídicos | Planeamiento Urbano y Desarrollo | Política | Sucesos de Actualidad | Transportación
                  Dirección ComercialDirección Comercial | Profesional y Técnico | Libros en español | Formats | Books
                  Producción, Operación y AdministraciónProducción, Operación y Administración | Industrial, Manufactura y Sistemas Operativos | Ingeniería | Profesional y Técnico | Libros en español | Formats | Books
                  ASIN: 970101944X
                  Sistemas De Produccion / Production Systems: Planeacion, Analisis y control/ Planning, Analysis and Control
                  Average customer rating: Not rated
                    Sistemas De Produccion / Production Systems: Planeacion, Analisis y control/ Planning, Analysis and Control
                    James L. Riggs
                    Manufacturer: Limusa
                    ProductGroup: Book
                    Binding: Paperback

                    Production & OperationsProduction & Operations | Management & Leadership | Business & Investing | Subjects | Books
                    Production, Operation & ManagementProduction, Operation & Management | Industrial, Manufacturing & Operational Systems | Engineering | Professional & Technical | Subjects | Books
                    SpanishSpanish | Foreign Language Nonfiction | Nonfiction | Subjects | Books
                    Producción y OperacionesProducción y Operaciones | Gestión & Liderazgo | Negocios e inversiones | Libros en español | Formats | Books
                    No-FicciónNo-Ficción | Libros en español | Formats | Books | Automotriz | Ciencias Sociales | Crimen y Criminales | Educación | Estudios de la Mujer | Feriados | Filosofía | Gobierno | Hechos Verídicos | Planeamiento Urbano y Desarrollo | Política | Sucesos de Actualidad | Transportación
                    Dirección ComercialDirección Comercial | Profesional y Técnico | Libros en español | Formats | Books
                    Producción, Operación y AdministraciónProducción, Operación y Administración | Industrial, Manufactura y Sistemas Operativos | Ingeniería | Profesional y Técnico | Libros en español | Formats | Books
                    All TitlesAll Titles | Qualifying Textbooks - Fall 2007 | Stores | Books
                    ASIN: 9681848780

                    Crafting and Executing Strategy: Text and Readings with OLC with Premium Content Card (Strategic Management: Concepts and Cases)
                    Average customer rating: 3 out of 5 stars
                    • False Discription
                    • Does not have BSG online code
                    • Easy read
                    • Exellent condition
                    • The authors should find a different editor.
                    Crafting and Executing Strategy: Text and Readings with OLC with Premium Content Card (Strategic Management: Concepts and Cases)
                    Arthur A. Jr. Thompson , A. J. Strickland III , and John E Gamble
                    Manufacturer: McGraw-Hill/Irwin
                    ProductGroup: Book
                    Binding: Perfect Paperback

                    Strategy & CompetitionStrategy & Competition | Management & Leadership | Business & Investing | Subjects | Books
                    ManagementManagement | Management & Leadership | Business & Investing | Subjects | Books
                    Systems & PlanningSystems & Planning | Management & Leadership | Business & Investing | Subjects | Books
                    GeneralGeneral | Business & Investing | Subjects | Books
                    All TitlesAll Titles | Qualifying Textbooks - Fall 2007 | Stores | Books
                    Business & InvestingBusiness & Investing | Qualifying Textbooks - Fall 2007 | Stores | Books
                    Similar Items:
                    1. Crafting and Executing Strategy with OLC access card Crafting and Executing Strategy with OLC access card
                    2. Crafting and Executing Strategy: The Quest for Competitive Advantage: Concepts and Cases Crafting and Executing Strategy: The Quest for Competitive Advantage: Concepts and Cases
                    3. Organizational Behavior with Student CD and PowerWeb Organizational Behavior with Student CD and PowerWeb
                    4. Leadership: Research Findings, Practice and Skills Leadership: Research Findings, Practice and Skills
                    5. Operations Management with Student DVD Operations Management with Student DVD

                    Accessories:
                    1. Breakout Strategy: Meeting the Challenge of Double-Digit Growth Breakout Strategy: Meeting the Challenge of Double-Digit Growth

                    ASIN: 0073269808

                    Book Description

                    Thompson, Strickland and Gamble's, CRAFTING AND EXECUTING STRATEGY, 15e presents the latest research findings from the literature and cutting-edge strategic practices of companies have been incorporated to keep step with both theory and practice. Scores of new examples have been added to complement the new and updated Illustration Capsules. More chapter-end exercises have been included. The result is a text treatment with more punch, greater clarity, and improved classroom effectiveness. But none of the changes have altered the fundamental character that has driven the text's success over the years. The chapter content continues to be solidly mainstream and balanced, mirroring both the best academic thinking and the pragmatism of real-world strategic management. This paperback version of the text does not contain any cases, but it does include 21 readings from noted business writers that support the concepts in the main text portion. Instructors who would like to create their own case packets to go with this book should go to www.mhhe.com/primis to make their selections.

                    Customer Reviews:

                    1 out of 5 stars False Discription.......2007-10-22

                    I ordered this book for my upper level business course at the university i attend and it is complete worthless to me. I needed the cases that WERE supposed to come with the book. Yet i received only the subject matter information, needless to say i wasted my money and i had to run copies off of someone elses text book. Maybe next time i will just pay the extra $60.00! At least ill know its the right book. Thanks!

                    4 out of 5 stars Does not have BSG online code.......2007-05-06

                    Same contents as the hard cover edition but this version does not come with BSG online access code. If you will need to play the Business Strategy Game online, you will need to pay $35 extra for online access code.
                    Language is a bit simplistic, not the type you would expect in a business textbook.

                    4 out of 5 stars Easy read.......2007-04-01

                    This book is fairly easy to read. Lots of good/useful case studies.

                    5 out of 5 stars Exellent condition.......2007-03-23

                    Book was in great condition. Received exactly as described. Top class seller.

                    3 out of 5 stars The authors should find a different editor........2007-02-05

                    This book contains a lot of valuable information on market strategy. The content of the book is very useful, but also very wordy and repetitive. That makes gleaning the book's "meat" a very frustrating task.

                    Fortunately, core concepts are listed in page margins to summarize main ideas. There are also diagrams illustrating these core concepts. These will help you to skip past the fluffy content.

                    I think this book shows real promise but is in serious need of copy editing.
                    Crafting and Executing Strategy: Text and Readings with Online Learning Center with Premium Content Card
                    Average customer rating: 3.5 out of 5 stars
                    • Paperback version doesn't have the cases
                    • Well crafted fluff
                    • Awesome Textbook!!
                    • Good Seller
                    • Great Book
                    Crafting and Executing Strategy: Text and Readings with Online Learning Center with Premium Content Card
                    Jr., Arthur A Thompson , A. J. Strickland III , and John E Gamble
                    Manufacturer: McGraw-Hill/Irwin
                    ProductGroup: Book
                    Binding: Paperback

                    Strategy & CompetitionStrategy & Competition | Management & Leadership | Business & Investing | Subjects | Books
                    ManagementManagement | Management & Leadership | Business & Investing | Subjects | Books
                    GeneralGeneral | Business & Investing | Subjects | Books
                    GeneralGeneral | Education | Nonfiction | Subjects | Books
                    Science & TechnologyScience & Technology | Specific Skills | Education | Professional & Technical | Subjects | Books
                    Materials HandlingMaterials Handling | Mechanical Engineering | McGraw-Hill Engineering Store | McGraw-Hill | By Publisher | Books
                    All TitlesAll Titles | Qualifying Textbooks - Fall 2007 | Stores | Books
                    Business & InvestingBusiness & Investing | Qualifying Textbooks - Fall 2007 | Stores | Books
                    NonfictionNonfiction | Qualifying Textbooks - Fall 2007 | Stores | Books
                    ProfessionalProfessional | Qualifying Textbooks - Fall 2007 | Stores | Books
                    Similar Items:
                    1. Crafting and Executing Strategy: The Quest for Competitive Advantage: Concepts and Cases Crafting and Executing Strategy: The Quest for Competitive Advantage: Concepts and Cases
                    2. Organizational Behavior with Student CD and PowerWeb Organizational Behavior with Student CD and PowerWeb
                    3. Crafting and Executing Strategy with OLC access card Crafting and Executing Strategy with OLC access card
                    4. Business Strategy Game Player's Package V7.20 (Manual, Download Code Sticker & CD) Business Strategy Game Player's Package V7.20 (Manual, Download Code Sticker & CD)
                    5. Management of Organizational Behavior: Leading  Human Resources (8th Edition) Management of Organizational Behavior: Leading Human Resources (8th Edition)

                    Accessories:
                    1. Breakout Strategy: Meeting the Challenge of Double-Digit Growth Breakout Strategy: Meeting the Challenge of Double-Digit Growth

                    ASIN: 0073023078

                    Customer Reviews:

                    3 out of 5 stars Paperback version doesn't have the cases.......2006-02-23

                    The only reason I bought the book was for a class and I bought it online because it was way cheaper. THe trick of it was the paperback version doesn't have the cases inside, which go figure, are the most important part of my class. Now I have to photocopy them ore order them offline through my professor.

                    1 out of 5 stars Well crafted fluff.......2006-02-12

                    With this books you can:

                    1. Improve your vocabulary with lots of big, meaningless words.
                    2. Insult your intelligence if this is not your first take at strategy.
                    3. Remedy your nasty case of insomnia with overcooked strategy implementations.

                    The other book (the hardcover version) has some interesting case studies. Otherwies, text is the same, only heavier...

                    5 out of 5 stars Awesome Textbook!!.......2005-10-23

                    It was clean, looked close to new, had some highlights but nothing that I couldn't handle. I was really lucky..thanks.

                    5 out of 5 stars Good Seller.......2005-09-30

                    The book arrived in brand new condition within reasonable time. Really good seller.

                    4 out of 5 stars Great Book.......2005-09-10

                    This was my MBA text book and I found the content very nicely organized with plenty of topical references to recent business happenings which made the application meaningful and raised lots of related issues in the class room.

                    I would give it 4 stars!
                    Crafting and Executing Strategy (Text and Readings)
                    Average customer rating: Not rated
                      Crafting and Executing Strategy (Text and Readings)
                      Jr. Arthur A. Thompson , and III A. J. Strickland
                      Manufacturer: McGraw-Hill Irwin
                      ProductGroup: Book
                      Binding: Paperback
                      Similar Items:
                      1. Total Quality: Management, Organization and Strategy Total Quality: Management, Organization and Strategy
                      2. Service Management (Irwin/Mcgraw-Hill Series in Operations and Decision Sciences.) Service Management (Irwin/Mcgraw-Hill Series in Operations and Decision Sciences.)
                      3. Introduction to Information Systems Introduction to Information Systems
                      4. Information Technology for Management: Transforming Organizations in the Digital Economy Information Technology for Management: Transforming Organizations in the Digital Economy
                      5. Becoming A Master Manager: A Competency Framework Becoming A Master Manager: A Competency Framework

                      ASIN: B000MB41PC
                      Crafting & Executing Strategy: Text & Readings
                      Average customer rating: Not rated
                        Crafting & Executing Strategy: Text & Readings

                        ProductGroup: Book
                        Binding: Paperback

                        Strategy & CompetitionStrategy & Competition | Management & Leadership | Business & Investing | Subjects | Books
                        GeneralGeneral | Popular Economics | Business & Investing | Subjects | Books
                        GeneralGeneral | Business & Investing | Subjects | Books
                        ASIN: 0072319801
                        Crafting And Executing Strategy: Text And Readings
                        Average customer rating: Not rated
                          Crafting And Executing Strategy: Text And Readings
                          Arthur Thompson
                          Manufacturer: McGraw-Hill/Irwin
                          ProductGroup: Book
                          Binding: Paperback
                          ASIN: B000OGD4F8
                          Crafting and Executing Strategy: Text and Readings
                          Average customer rating: Not rated
                            Crafting and Executing Strategy: Text and Readings
                            Arthur A. Jr.; Strickland, A. J. Thompson
                            Manufacturer: Mcgraw-Hill College
                            ProductGroup: Book
                            Binding: Paperback
                            ASIN: B000OGIMN2

                            Making Heirloom Boxes
                            Average customer rating: Not rated
                              Making Heirloom Boxes
                              Peter Lloyd
                              Manufacturer: Guild of Master Craftsman
                              ProductGroup: Book
                              Binding: Paperback

                              GeneralGeneral | Crafts & Hobbies | Home & Garden | Subjects | Books
                              Furniture & CarpentryFurniture & Carpentry | Woodworking | Crafts & Hobbies | Home & Garden | Subjects | Books
                              ProjectsProjects | Woodworking | Crafts & Hobbies | Home & Garden | Subjects | Books
                              Similar Items:
                              1. Box-Making Basics: Design, Technique, Projects Box-Making Basics: Design, Technique, Projects
                              2. Taunton's Complete Illustrated Guide to Box Making (Complete Illustrated Guide) Taunton's Complete Illustrated Guide to Box Making (Complete Illustrated Guide)
                              3. Celebrating Boxes Celebrating Boxes
                              4. Creating Beautiful Boxes With Inlay Techniques Creating Beautiful Boxes With Inlay Techniques
                              5. Simply Beautiful Boxes Simply Beautiful Boxes

                              ASIN: 1861081766

                              Book Description

                              Guided by an experienced woodworker and hundreds of photos, enjoy a full course that covers everything: sourcing and seasoning different woods; choosing and using tools and equipment, and mastering basic techniques (mapping out the design, making dovetails, assembling the internal pieces), and more. Projects include a strap-hinged box with a curved drawer; a chess box with board; and a skeleton box.
                              Simply Beautiful Boxes - Making Jewelry, Art & Heirloom Boxes
                              Average customer rating: Not rated
                                Simply Beautiful Boxes - Making Jewelry, Art & Heirloom Boxes
                                Doug Stowe
                                Manufacturer: Popular Woodworking Books
                                ProductGroup: Book
                                Binding: Paperback
                                ASIN: B000R8ER2C

                                Bargaining on Europe: Britain and the First Common Market, 1860-1892
                                Average customer rating: Not rated
                                  Bargaining on Europe: Britain and the First Common Market, 1860-1892
                                  Peter T. Marsh
                                  Manufacturer: Yale University Press
                                  ProductGroup: Book
                                  Binding: Hardcover

                                  InternationalInternational | Taxes | Accounting | Industries & Professions | Business & Investing | Subjects | Books
                                  Economic Policy & DevelopmentEconomic Policy & Development | Economics | Business & Investing | Subjects | Books
                                  Economic HistoryEconomic History | Economics | Business & Investing | Subjects | Books
                                  GeneralGeneral | Business & Investing | Subjects | Books
                                  GeneralGeneral | International | Business & Investing | Subjects | Books
                                  GeneralGeneral | Politics | Nonfiction | Subjects | Books
                                  GeneralGeneral | England | Europe | History | Subjects | Books
                                  19th Century19th Century | England | Europe | History | Subjects | Books
                                  ASIN: 0300081030

                                  Book Description

                                  As the world watches the European Union navigate its singular course, little attention is paid to the first attempt at forming an economic union among European nations. In this fluent and coherent account, Marsh exposes and examines archives that were until now hidden in disparate political records, to record the rise and fall of a previous, 30-year attempt at a European common market.

                                  Audience Economics: Media Institutions and the Audience Marketplace
                                  Average customer rating: 1 out of 5 stars
                                  • Missing entire sections!
                                  • Don't bother
                                  Audience Economics: Media Institutions and the Audience Marketplace
                                  Philip M. Napoli
                                  Manufacturer: Columbia University Press
                                  ProductGroup: Book
                                  Binding: Hardcover

                                  EconomicsEconomics | Business & Investing | Subjects | Books | Agricultural | Commercial Policy | Comparative | Consolidation & Merger | Cooperatives | Debt & Deficits | Development & Growth | Econometrics | Economic Conditions | Economic History | Economic Policy & Development | Exports & Imports | Free Enterprise | Inflation | International | Labor & Industrial Relations | Macroeconomics | Microeconomics | Money & Monetary Policy | Natural Resources | Privatization | Public Finance | Statistics | Sustainable Development | Theory | Unemployment | Urban & Regional
                                  GeneralGeneral | Business & Investing | Subjects | Books
                                  AdvertisingAdvertising | Marketing & Sales | Business & Investing | Subjects | Books
                                  GeneralGeneral | Marketing | Marketing & Sales | Business & Investing | Subjects | Books
                                  Web MarketingWeb Marketing | Business & Culture | Computers & Internet | Subjects | Books
                                  InternetInternet | Home Computing | Computers & Internet | Subjects | Books | Internet & Education | Online Searching | Web Browsers | Web for Kids
                                  GeneralGeneral | Television | Entertainment | Subjects | Books
                                  Media StudiesMedia Studies | Mass Media | Current Events | Nonfiction | Subjects | Books
                                  Media StudiesMedia Studies | Social Sciences | Nonfiction | Subjects | Books
                                  GeneralGeneral | Communication | Social Sciences | Nonfiction | Subjects | Books
                                  All TitlesAll Titles | Qualifying Textbooks - Fall 2007 | Stores | Books
                                  Similar Items:
                                  1. Kellogg on Integrated Marketing Kellogg on Integrated Marketing
                                  2. Adcult USA Adcult USA
                                  3. Data Mining Techniques: For Marketing, Sales, and Customer Relationship Management Data Mining Techniques: For Marketing, Sales, and Customer Relationship Management
                                  4. The Long Tail: Why the Future of Business is Selling Less of More The Long Tail: Why the Future of Business is Selling Less of More
                                  5. The Search: How Google and Its Rivals Rewrote the Rules of Business and Transformed Our Culture The Search: How Google and Its Rivals Rewrote the Rules of Business and Transformed Our Culture

                                  ASIN: 0231126522

                                  Book Description

                                  Focusing on the electronic media -- television, radio, and the Internet -- Audience Economics bridges a substantial gap in the literature by providing an integrated framework for understanding the various businesses involved in generating and selling audiences to advertisers. Philip M. Napoli presents original research in order to answer several key questions:

                                  • How are audiences manufactured, valued, and sold?

                                  •How do advertisers and media firms predict the behavior of audiences?

                                  •How has the process of measuring audiences evolved over time?

                                  •How and why do advertisers assign different values to segments of the media audience?

                                  •How does audience economics shape media content?

                                  Examining the relationship between the four principal actors in the audience marketplace -- advertisers, media firms, consumers, and audience measurement firms -- Napoli explains the ways in which they interact with and mutually depend on each other. He also analyzes recent developments, such as the introduction of local people meters by Nielsen Media Research and the establishment and evolution of audience measurement systems for the Internet. A valuable resource for academics, students, policymakers, and media professionals, Audience Economics keeps pace with the rapid changes in media and audience-measurement technologies in order to provide a thorough understanding of the unique dynamics of the audience marketplace today.

                                  Customer Reviews:

                                  1 out of 5 stars Missing entire sections!.......2007-07-18

                                  The copy Amazon sent me was missing entire sections, including some important diagrams and figures. There was simply white space where the diagrams were supposed to be. I had to photocopy the pages off of a friend's book. How embarassing!

                                  1 out of 5 stars Don't bother.......2007-05-18

                                  This is one of the most boring books I've ever read. It's written on an academic level and should not be forced upon students. It's as if the writer was bored writing it.
                                  Audience Economics : Media Institutions and the Audience Marketplace
                                  Average customer rating: Not rated
                                    Audience Economics : Media Institutions and the Audience Marketplace
                                    Philip M. Napoli
                                    Manufacturer: Columbia University Press
                                    ProductGroup: Book
                                    Binding: Paperback
                                    ASIN: B000OPWI6A
                                    Audience Economics: Media Institutions and the Audience Marketplace
                                    Average customer rating: Not rated
                                      Audience Economics: Media Institutions and the Audience Marketplace
                                      Philip M. Napoli
                                      Manufacturer: Columbia University Press
                                      ProductGroup: Book
                                      Binding: Paperback
                                      ASIN: B000OPYDMC

                                      Decision Making under Risk and Uncertainty: New Models and Empirical Findings (Theory and Decision Library B:)
                                      Average customer rating: Not rated
                                        Decision Making under Risk and Uncertainty: New Models and Empirical Findings (Theory and Decision Library B:)

                                        Manufacturer: Springer
                                        ProductGroup: Book
                                        Binding: Hardcover

                                        TheoryTheory | Economics | Business & Investing | Subjects | Books
                                        GeneralGeneral | Business & Investing | Subjects | Books
                                        Decision-Making & Problem SolvingDecision-Making & Problem Solving | Management & Leadership | Business & Investing | Subjects | Books
                                        Operations ResearchOperations Research | Management & Leadership | Business & Investing | Subjects | Books
                                        Risk AssessmentRisk Assessment | Management & Leadership | Business & Investing | Subjects | Books
                                        GeneralGeneral | Business & Finance | New & Used Textbooks | Stores | Books
                                        All TitlesAll Titles | Qualifying Textbooks - Fall 2007 | Stores | Books
                                        Business & InvestingBusiness & Investing | Qualifying Textbooks - Fall 2007 | Stores | Books
                                        ASIN: 0792319044

                                        Book Description

                                        This volume collects the best work representative of the theory of decision making under risk and uncertainty. Thirteen articles present extensions and alternatives to expected utility theory explaining behavior in and out of the laboratory, including activity in financial markets, crimes of passion, and the Ellsberg paradox. These contributions on the theory of individual behavior are complemented by five studies reporting the design, execution, and implications of experiments that test alternative theories. Finally, the implications of the interaction of individuals under risk and uncertainty in markets and negotiation are explored in ten papers. Throughout, the approach taken reflects the multidisciplinary nature of the research. The contributors include economists, psychologists, statisticians, and management scientists, each writing to make their work critically comprehensible to the wider audience.

                                        Long Term Care Suitability
                                        Average customer rating: Not rated
                                          Long Term Care Suitability

                                          Manufacturer: Dearborn a Kaplan Professional Company
                                          ProductGroup: Book
                                          Binding: Paperback

                                          GeneralGeneral | Business & Investing | Subjects | Books
                                          GeneralGeneral | Insurance | Industries & Professions | Business & Investing | Subjects | Books
                                          ASIN: 0793153301

                                          Book Description

                                          Long Term Care Suitability will train insurance agents in the process of educating clients about the long term care field and the need for long term care insurance.

                                          It will detail the process of working with clients to design affordable policies that are tailored to meet their needs and goals. This course emphasizes suitability, the matching of product features and benefits to client needs and goals.

                                          If you are taking this course for CE, the CE exam will automatically be added to your basket when selecting CE credit. Certain states require that a proctor or monitor supervise the exam taking process.

                                          Books:

                                          1. Working It: The Rules Have Changed : Y2K Edition
                                          2. Wyoming Business Directory 2001 (Wyoming Business Directory)
                                          3. 2001 Index of Economic Freedom
                                          4. 2008 Olympics: dragon in the limelight.(ASIA PACIFIC): An article from: Harvard International Review
                                          5. A Manager's Guide To PR Projects: A Practical Approach (Volume in Lea's Communication Series)
                                          6. A Tqm Approach to Achieving Manufacturing Excellence
                                          7. Ala Survey of Librarian Salaries 2003 (Ala Survey of Librarian Salaries)
                                          8. American Business in China 2002-2003 (American Business in China)
                                          9. American Journal of Mathematical and Management Sciences 1999: The Index to the 20th Century Mathematical Management Statistical Sciences Prologue to the ... and Management Sciences, Vol 42)
                                          10. Amsterdam: The Making of a Treaty (European Dossier)

                                          Books Index

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