Annual Register of Grant Support 2002: A Directory of Funding Sources (Annual Register of Grant Support)
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    Annual Register of Grant Support 2002: A Directory of Funding Sources (Annual Register of Grant Support)

    Manufacturer: Information Today
    ProductGroup: Book
    Binding: Hardcover

    GeneralGeneral | Bibliographies & Indexes | Publishing & Books | Reference | Subjects | Books
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    ASIN: 1573871265
    The Big Book of Library Grant Money 2002-2003: Profiles of Private and Corporate Foundations and Direct Corporate Givers Receptive to Library Grant Proposals ... (Big Book Oflibrary Grant Money, 2002-2003)
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      The Big Book of Library Grant Money 2002-2003: Profiles of Private and Corporate Foundations and Direct Corporate Givers Receptive to Library Grant Proposals ... (Big Book Oflibrary Grant Money, 2002-2003)

      Manufacturer: American Library Association
      ProductGroup: Book
      Binding: Paperback

      InvestingInvesting | Business & Investing | Subjects | Books | Bonds | Commodities | Futures | General | Introduction | Mutual Funds | Options | Real Estate | Stocks
      Philanthropy & CharityPhilanthropy & Charity | Social Sciences | Nonfiction | Subjects | Books
      Library ManagementLibrary Management | Library & Information Science | Social Sciences | Nonfiction | Subjects | Books
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      DirectoriesDirectories | Catalogs & Directories | Reference | Subjects | Books
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      ASIN: 0838935206
      Charitable foundations/trusts: L.A. County based; ranked by total assets in 2002. (Wealthiest Angelenos).(Directory)(Illustration): An article from: Los Angeles Business Journal
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        Charitable foundations/trusts: L.A. County based; ranked by total assets in 2002. (Wealthiest Angelenos).(Directory)(Illustration): An article from: Los Angeles Business Journal

        Manufacturer: CBJ, L.P.
        ProductGroup: Book
        Binding: Digital

        GeneralGeneral | Business & Investing | Subjects | Books
        GeneralGeneral | Business & Investing | Subjects | e-Docs | Formats | Books
        GeneralGeneral | Business & Investing | HTML | Formats | e-Docs | Formats | Books
        ASIN: B0008DLI46
        Release Date: 2005-07-31

        Book Description

        This digital document is an article from Los Angeles Business Journal, published by CBJ, L.P. on May 26, 2003. The length of the article is 3452 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.

        Citation Details
        Title: Charitable foundations/trusts: L.A. County based; ranked by total assets in 2002. (Wealthiest Angelenos).(Directory)(Illustration)
        Publication: Los Angeles Business Journal (Magazine/Journal)
        Date: May 26, 2003
        Publisher: CBJ, L.P.
        Volume: 25 Issue: 21 Page: 35(2)

        Article Type: Directory, Illustration

        Distributed by Thomson Gale
        Directory of Irish Family History Research, 2002, Number 25
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          Directory of Irish Family History Research, 2002, Number 25

          Manufacturer: Ulster Historical Foundation
          ProductGroup: Book
          Binding: Paperback

          GeneralGeneral | Sociology | Social Sciences | Nonfiction | Subjects | Books
          Ethnic StudiesEthnic Studies | Special Groups | Social Sciences | Nonfiction | Subjects | Books
          ASIN: 1903688329
          The Directory of Missouri Foundations, Millennium Edition 2001-2002
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            The Directory of Missouri Foundations, Millennium Edition 2001-2002
            Anne E. Borman
            Manufacturer: Ann E, Borman
            ProductGroup: Book
            Binding: Paperback
            ASIN: B000NDTPDC
            The Directory of Texas Foundations 2002 (Directory of Texas Foundations, 21st ed)
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              The Directory of Texas Foundations 2002 (Directory of Texas Foundations, 21st ed)

              Manufacturer: Funding Information Center of Texas
              ProductGroup: Book
              Binding: Paperback

              DirectoriesDirectories | Catalogs & Directories | Reference | Subjects | Books
              GeneralGeneral | Reference | Subjects | Books
              ASIN: 9991223827
              Financial Aid For The Disabled And Their Families 2000-2002 (Financial Aid for the Disabled and Their Families)
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                Financial Aid For The Disabled And Their Families 2000-2002 (Financial Aid for the Disabled and Their Families)
                Gail Ann Schlachter
                Manufacturer: REFERENCE SERVICE PRESS
                ProductGroup: Book
                Binding: Hardcover

                Financial AidFinancial Aid | College & University | Education | Nonfiction | Subjects | Books
                DirectoriesDirectories | Catalogs & Directories | Reference | Subjects | Books
                GeneralGeneral | Reference | Subjects | Books
                ASIN: 0918276942
                The Foundation 1000, 2001-2002: In-Depth Profiles of the 1000 Largest U.S.Foundations (Foundation 1000)
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                  The Foundation 1000, 2001-2002: In-Depth Profiles of the 1000 Largest U.S.Foundations (Foundation 1000)

                  Manufacturer: Found Center
                  ProductGroup: Book
                  Binding: Paperback

                  Yearbooks & AnnualsYearbooks & Annuals | Almanacs & Yearbooks | Reference | Subjects | Books
                  DirectoriesDirectories | Catalogs & Directories | Reference | Subjects | Books
                  GeneralGeneral | Reference | Subjects | Books
                  ASIN: 0879549718
                  The Foundation 1000, 2002-2003: In-Depth Profiles of the 1000 Largest U.S. Foundations (Foundation 1000)
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                    The Foundation 1000, 2002-2003: In-Depth Profiles of the 1000 Largest U.S. Foundations (Foundation 1000)

                    Manufacturer: Found Center
                    ProductGroup: Book
                    Binding: Paperback

                    Nonprofit Organizations & CharitiesNonprofit Organizations & Charities | Industries & Professions | Business & Investing | Subjects | Books
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                    Philanthropy & CharityPhilanthropy & Charity | Social Sciences | Nonfiction | Subjects | Books
                    DirectoriesDirectories | Catalogs & Directories | Reference | Subjects | Books
                    GeneralGeneral | Reference | Subjects | Books
                    ASIN: 1931923124
                    The Foundation Directory 2002 (Foundation Directory Supplement)
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                      The Foundation Directory 2002 (Foundation Directory Supplement)

                      Manufacturer: Foundation Center
                      ProductGroup: Book
                      Binding: Hardcover

                      DirectoriesDirectories | Catalogs & Directories | Reference | Subjects | Books
                      GeneralGeneral | Reference | Subjects | Books
                      ASIN: 1931923019

                      Creative Resources for the Anti-Bias Classroom
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                        Creative Resources for the Anti-Bias Classroom
                        Nadia Saderman Hall
                        Manufacturer: Cengage Delmar Learning
                        ProductGroup: Book
                        Binding: Paperback

                        EducationEducation | Reference | Business & Investing | Subjects | Books
                        GeneralGeneral | Race Relations | Sociology | Social Sciences | Nonfiction | Subjects | Books
                        MulticulturalMulticultural | Contemporary Methods | Education Theory | Education | Nonfiction | Subjects | Books
                        GeneralGeneral | Education | Nonfiction | Subjects | Books
                        CurriculaCurricula | Education | Nonfiction | Subjects | Books
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                        Ethnic MinoritiesEthnic Minorities | Special Education | Education | Nonfiction | Subjects | Books
                        Lesson PlanningLesson Planning | Education | Professional & Technical | Subjects | Books
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                        1. Roots & Wings: Affirming Culture in Early Childhood Programs Roots & Wings: Affirming Culture in Early Childhood Programs
                        2. Anti-Bias Curriculum: Tools for Empowering Young Children (Naeyc (Series), #242.) Anti-Bias Curriculum: Tools for Empowering Young Children (Naeyc (Series), #242.)
                        3. Celebrate!: An Anti-Bias Guide to Enjoying Holidays in Early Childhood Programs Celebrate!: An Anti-Bias Guide to Enjoying Holidays in Early Childhood Programs
                        4. Creative Resources for the Early Childhood Classroom Creative Resources for the Early Childhood Classroom
                        5. Diversity in the Classroom: New Approaches to the Education of Young Children (Early Childhood Education Series (Teachers College Pr)) Diversity in the Classroom: New Approaches to the Education of Young Children (Early Childhood Education Series (Teachers College Pr))

                        ASIN: 0827380151

                        Book Description

                        This easy to read resource on anti-bias activities provides developmentally appropriate interactions and materials to help strengthen a child's awareness of and comfort with diversity and promote self-esteem and the value of individual uniqueness. Included is an overview chart that summarizes 300 activities to illustrate the skill progression from infancy to the school-aged child.

                        Guidelines For Advertiser/Agency Contracts
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                          Guidelines For Advertiser/Agency Contracts
                          Lawrence J. Flink
                          Manufacturer: Assn of Natl Advertisers
                          ProductGroup: Book
                          Binding: Paperback

                          InterestInterest | Finance | Business & Investing | Subjects | Books
                          GeneralGeneral | Business & Investing | Subjects | Books
                          NegotiatingNegotiating | Management & Leadership | Business & Investing | Subjects | Books
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                          3. Creative Company: How St. Luke's Became "the Ad Agency to End All Ad Agencies" Creative Company: How St. Luke's Became "the Ad Agency to End All Ad Agencies"
                          4. Perfect Pitch: The Art of Selling Ideas and Winning New Business (Adweek Books) Perfect Pitch: The Art of Selling Ideas and Winning New Business (Adweek Books)
                          5. Art of Client Service Art of Client Service

                          ASIN: 1563180707

                          Book Description

                          An indisputable contract is the foundation for building stronger advertiser/agency relationships. The ANA's updated Guidelines for Advertiser/Agency Contracts offers advertisers clear and concise advice on the three fundamental phases of contract development:

                          1) initial negotiation of terms;
                          2) drafting an Interim Letter of Understanding; and
                          3) final contract refinement.

                          Written by Lawrence J. Flink, agency veteran and agency contract consultant, this guide concisely outlines the key aspects of a strong contract, including: defining agency services and compensation; conducting annual reviews; and establishing agreements on ownership of materials and conflict standards.

                          A sample contract is also included. Anyone responsible for agency relations will find this book an indispensable reference.
                          Guidelines for Advertiser/Agency Contracts
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                            Guidelines for Advertiser/Agency Contracts

                            Manufacturer: Assn of Natl Advertisers
                            ProductGroup: Book
                            Binding: Paperback

                            GeneralGeneral | Reference | Subjects | Books
                            ASIN: 9990273936
                            Guidelines for advertiser/agency contracts
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                              Guidelines for advertiser/agency contracts
                              Elhanan C Stone
                              Manufacturer: Association of National Advertisers
                              ProductGroup: Book
                              Binding: Unknown Binding
                              ASIN: B00071RNAM

                              El Desprecio Cero
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                                El Desprecio Cero
                                Herve Serieyk
                                Manufacturer: McGraw-Hill Interamericana
                                ProductGroup: Book
                                Binding: Paperback

                                Production & OperationsProduction & Operations | Management & Leadership | Business & Investing | Subjects | Books
                                Production, Operation & ManagementProduction, Operation & Management | Industrial, Manufacturing & Operational Systems | Engineering | Professional & Technical | Subjects | Books
                                SpanishSpanish | Foreign Language Nonfiction | Nonfiction | Subjects | Books
                                Producción y OperacionesProducción y Operaciones | Gestión & Liderazgo | Negocios e inversiones | Libros en español | Formats | Books
                                No-FicciónNo-Ficción | Libros en español | Formats | Books | Automotriz | Ciencias Sociales | Crimen y Criminales | Educación | Estudios de la Mujer | Feriados | Filosofía | Gobierno | Hechos Verídicos | Planeamiento Urbano y Desarrollo | Política | Sucesos de Actualidad | Transportación
                                Dirección ComercialDirección Comercial | Profesional y Técnico | Libros en español | Formats | Books
                                Producción, Operación y AdministraciónProducción, Operación y Administración | Industrial, Manufactura y Sistemas Operativos | Ingeniería | Profesional y Técnico | Libros en español | Formats | Books
                                ASIN: 8476155956

                                HR and Its Implications for Corporate Strategy (Spiro Business Guides)
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                                  HR and Its Implications for Corporate Strategy (Spiro Business Guides)
                                  Philip Holden
                                  Manufacturer: Spiro Press
                                  ProductGroup: Book
                                  Binding: Paperback

                                  GeneralGeneral | Business & Investing | Subjects | Books
                                  Human Resources & Personnel ManagementHuman Resources & Personnel Management | Industries & Professions | Business & Investing | Subjects | Books
                                  Systems & PlanningSystems & Planning | Management & Leadership | Business & Investing | Subjects | Books
                                  ASIN: 1904298745

                                  Book Description

                                  This book emphasizes the strategic importance of HR and enables Hr managers to understand the link between people, corporate strategy and profit.

                                  The Coming of Post-Industrial Society: A Venture in Social Forecasting (Harper Colophon Books)
                                  Average customer rating: 4 out of 5 stars
                                  • A Venture In Social Forecasting
                                  The Coming of Post-Industrial Society: A Venture in Social Forecasting (Harper Colophon Books)
                                  Daniel Bell
                                  Manufacturer: Basic Books
                                  ProductGroup: Book
                                  Binding: Paperback

                                  Economic ConditionsEconomic Conditions | Economics | Business & Investing | Subjects | Books
                                  Economic HistoryEconomic History | Economics | Business & Investing | Subjects | Books
                                  TheoryTheory | Economics | Business & Investing | Subjects | Books
                                  GeneralGeneral | Business & Investing | Subjects | Books
                                  CulturalCultural | Anthropology | Social Sciences | Nonfiction | Subjects | Books
                                  GeneralGeneral | Social Sciences | Nonfiction | Subjects | Books
                                  HistoryHistory | Sociology | Social Sciences | Nonfiction | Subjects | Books
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                                  Business & InvestingBusiness & Investing | Qualifying Textbooks - Fall 2007 | Stores | Books
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                                  3. Administrative Behavior, 4th Edition Administrative Behavior, 4th Edition
                                  4. Kuhn vs. Popper: The Struggle for the Soul of Science (Revolutions in Science) Kuhn vs. Popper: The Struggle for the Soul of Science (Revolutions in Science)
                                  5. Classics of Organization Theory (with InfoTrac ) Classics of Organization Theory (with InfoTrac )

                                  ASIN: 0465097138

                                  Book Description

                                  Bell's prophetic 1976 forecast of the Information Age and how it would radically alter the social structure. With a new introduction by Bell.

                                  In 1976, when Daniel Bell first published The Coming of Post-Industrial Society, he predicted a vastly different world-one that would rely upon an economics of information, as opposed to the economics of goods that had existed up to then. Bell argued that the new society would not displace the old one but rather overlay it in profound ways, much as industrialization continues to coexist with the agrarian sectors of our society.

                                  In Bell's prescient vision, the post-industrial society would include the birth and growth of a knowledge class, a change from goods to services, and changes in the role of women. All of these would be based upon an increasing dependence on science as a means of innovation; as a means of technical and social change.

                                  The Coming of Post-Industrial Society remains an important book for a whole new generation of politicians, economists, intellectuals, and students.

                                  Customer Reviews:

                                  4 out of 5 stars A Venture In Social Forecasting.......2002-04-23

                                  The Coming of the Post Industrial Society; A Venture in Social Forecasting by Daniel Bell

                                  Daniel Bell is a renowned sociologist and post-Marxist, his prophetic book was first published in 1976 and republished in 1999 accompanied with a new foreword by the author. Since 1976 many of the concepts, theories and phrases Bell pioneered have become naturalised, universal conventions, and thus Bell should, most definitely, be considered a futurist.

                                  This definitive book explores the `coming age' and evaluates how this new Post Industrial Society will alter the structure of society. As Bell openly concedes `the sociologist is always tempted to play the prophet and if not the prophet the seer' (Chapter 1). He does, however, explain that the `forecasting' he attempts is different from predicting. For, forecasting is only possible where there are `regularities and recurrences of phenomenon (and these are rare). It is only possible where one can assume a high degree of rationality on the part of the man who influences events-agreement to follow the rules'. And it seems that Bell's sociological background has given him the required understanding.

                                  The new foreword shows considerable contemplation of the books success. Bell explains how there has been an unprecedented increase in the use of the phrase `post industrial society' but he is not complacent, rather he underlines the lack of `specificity as to what is connotes'. He describes how the general usage of the phrase, which is often used in reference to the decline in manufacturing and industry, does not acknowledge the parallel changes in social structure, social organisation and the new classes that will be, and have been created, specifically the class of knowledge (this theme is further explored in chapter 3, entitled The New Class Structure of the Post Industrial Society).[ Bell adamantly argues that his vision of the Post Industrial Society does not see the old one displaced by the new, rather a synthesis emerges in which the new society will overlay the old one in profound ways, much as industrialisation continues to coexist within the agrarian sectors of our society.] Thus it seems that Bell does not merely use the new foreword to hail his work a success but to redress, the misunderstood, misinterpreted or inadequately adopted parts of his social forecast.

                                  Bell explains how it is inadequate to define the new society primarily by the services but he does see the productive nature of them. While society naturally embraces the three distinctions of industry as primary, secondary and tertiary in the new foreword Bell makes further distinctions by suggesting `quaternary' (covering trade and finance) and `quinary' (health and education), these are the involved in the economics of information not goods or labour. And thus it seems that while Bell has pioneered he wants to pioneer further. He further states that the central and novel feature of the Post Industrial Society is the `codification of theoretical knowledge and new relation of science to technology'. Major developments of the 20th century came from revolutions in physics and biology as opposed to the `inspired and talented tinkerers' like Alexander Graham Bell. This suggests the increasing dependence on science as a means of technical and social change, and science is wholly dependent on knowledge and information.
                                  The coming of post-industrial society : a venture in social forecasting / Daniel Bell
                                  Average customer rating: Not rated
                                    The coming of post-industrial society : a venture in social forecasting / Daniel Bell
                                    Daniel (1919-) Bell
                                    Manufacturer: New York : Basic Books
                                    ProductGroup: Book
                                    Binding: Hardcover
                                    ASIN: B000XKHM1C
                                    The Coming of Post-Industrial Society A Venture in Social Forecasting
                                    Average customer rating: Not rated
                                      The Coming of Post-Industrial Society A Venture in Social Forecasting
                                      Daniel Bell
                                      Manufacturer: Basic Books, Inc.
                                      ProductGroup: Book
                                      Binding: Paperback
                                      ASIN: B000I8DXNA
                                      The Coming of Post-Industrial Society:A Venture in Social Forecasting
                                      Average customer rating: Not rated
                                        The Coming of Post-Industrial Society:A Venture in Social Forecasting
                                        Daniel Bell
                                        Manufacturer: Basic Books
                                        ProductGroup: Book
                                        Binding: Hardcover
                                        ASIN: B000H7XUDK
                                        The Coming of Post-Industrial Society - A Venture in Social Forecasting
                                        Average customer rating: Not rated
                                          The Coming of Post-Industrial Society - A Venture in Social Forecasting
                                          Daniel Bell
                                          Manufacturer: Basic Books, New York
                                          ProductGroup: Book
                                          Binding: Hardcover
                                          ASIN: B000VZSR7C

                                          Franklin D. Roosevelt and Congress: The New Deal and Its Aftermath
                                          Average customer rating: 1 out of 5 stars
                                          • For collectivists only...
                                          Franklin D. Roosevelt and Congress: The New Deal and Its Aftermath

                                          Manufacturer: M.E. Sharpe
                                          ProductGroup: Book
                                          Binding: Paperback

                                          GeneralGeneral | Biographies & Memoirs | Subjects | Books
                                          Roosevelt, Franklin D.Roosevelt, Franklin D. | ( R ) | People, A-Z | Biographies & Memoirs | Subjects | Books
                                          GeneralGeneral | 20th Century | United States | Americas | History | Subjects | Books
                                          GeneralGeneral | United States | Americas | History | Subjects | Books
                                          GeneralGeneral | Americas | History | Subjects | Books
                                          Systems Of GovernmentSystems Of Government | Political Science | Social Sciences | Nonfiction | Subjects | Books | General | Islamic Government | Monarchy | Representative Government
                                          jp-unknown1jp-unknown1 | Specialty Stores | Books
                                          ASIN: 0765606232

                                          Customer Reviews:

                                          1 out of 5 stars For collectivists only..........2002-04-30

                                          Failing to apply the lessons gathered over 2500 years of Western political philosophy and the 150 years of this nation's history prior to the Roosevelt regime, this book takes an incredibly biased view of the many deceitful actions taken by Roosevelt and his statist cronies during their underhanded and, unfortunately, successful efforts to initiate the transition of this nation from the minimal central government envisioned by our Founding Fathers to the current era of total government. This book is one for those who believe that the 50% of their income that is currently taken from them via direct and hidden taxes is simply "their fair share" of the financial burden caused by a bloated, inefficient, and incredibly intrusive but, to them, infinitely desirable central government.
                                          FRANKLIN D. ROOSEVELT AND CONGRESS; THE NEW DEAL AND ITS AFTERMATH [THE M.E. SHARPE LIBRARY OF FRANKLIN D. ROOSEVELT STUDIES, VOLUME 2]
                                          Average customer rating: Not rated
                                            FRANKLIN D. ROOSEVELT AND CONGRESS; THE NEW DEAL AND ITS AFTERMATH [THE M.E. SHARPE LIBRARY OF FRANKLIN D. ROOSEVELT STUDIES, VOLUME 2]
                                            Thomas P.; William D. Pederson; Byron W. Daynes, eds. Wolf
                                            Manufacturer: M.E. Sharpe Armonk, NY & London
                                            ProductGroup: Book
                                            Binding: Paperback
                                            ASIN: B000IX2V5G

                                            The New Publicity Kit
                                            Average customer rating: 4 out of 5 stars
                                            • This book is great!
                                            • Very Helpful Book
                                            The New Publicity Kit
                                            Jeanette Smith
                                            Manufacturer: John Wiley & Sons Inc
                                            ProductGroup: Book
                                            Binding: Paperback

                                            GeneralGeneral | Business & Investing | Subjects | Books
                                            Management & LeadershipManagement & Leadership | Business & Investing | Subjects | Books | Business Ethics | Consolidation & Merger | Decision-Making & Problem Solving | Distribution & Warehouse Management | Industrial | Information Management | Leadership | Management | Management Science | Motivational | Negotiating | Operations Research | Planning & Forecasting | Pricing | Production & Operations | Project Management | Quality Control | Risk Assessment | Statistics | Strategy & Competition | Systems & Planning | Systems Analysis | Teams | Total Quality Management | Training
                                            AdvertisingAdvertising | Marketing & Sales | Business & Investing | Subjects | Books
                                            MarketingMarketing | Small Business & Entrepreneurship | Business & Investing | Subjects | Books
                                            ASIN: 0471080039

                                            Book Description

                                            A public relations specialist with over 40 years of experience provides up-to-the-minute information on existing and emerging forms of media. Contains excellent guidance on how to effectively handle and use electronic newspapers and cable TV. Actual releases from professional publicists enable readers to utilize these samples in order to prepare top-quality press releases. Features advice on how to get along with the news media, prepare press kits and hold a press conference, photo transmissions, statistics on media readers, viewers and listeners plus reasons why releases are rejected and how to avoid them.

                                            Customer Reviews:

                                            4 out of 5 stars This book is great!.......2001-08-03

                                            If you need a simple "how to" book about publicity- you found it here. Easy to read and full of lots of great information. Absolutely worth buying.Rick Frishmman, President of Planned TV Arts co-author of GUERRILLA PUBLICITY (Adams zmedia) andGUERRILLA MARKETING FOR WRITERS (Writers Digest Books)

                                            4 out of 5 stars Very Helpful Book.......1999-02-18

                                            This book is above average in bringing to your table the parts of a publicity project. It disects the task and offers bite sized pieces to work on. The book includes a section for people new at writing--with lots of examples. If you are responsible for the publicity/Public Relations of your company or organization--this is the book for you!

                                            Now or Never: How Companies Must Change Today to Win the Battle for Internet Consumers
                                            Average customer rating: 4.5 out of 5 stars
                                            • A good read
                                            • All you want to know on e-consumers, commerce, and business
                                            • A fast-track guide to predicting web success!
                                            • Too easy to read
                                            • Too easy to read
                                            Now or Never: How Companies Must Change Today to Win the Battle for Internet Consumers
                                            Mary Modahl
                                            Manufacturer: Collins
                                            ProductGroup: Book
                                            Binding: Paperback

                                            GeneralGeneral | Business & Investing | Subjects | Books
                                            LeadershipLeadership | Management & Leadership | Business & Investing | Subjects | Books
                                            Planning & ForecastingPlanning & Forecasting | Management & Leadership | Business & Investing | Subjects | Books
                                            MultilevelMultilevel | Marketing | Marketing & Sales | Business & Investing | Subjects | Books
                                            Web MarketingWeb Marketing | Business & Culture | Computers & Internet | Subjects | Books
                                            E-CommerceE-Commerce | Business & Culture | Computers & Internet | Subjects | Books
                                            GeneralGeneral | Computers & Internet | Subjects | Books
                                            ASIN: 0066620139
                                            Release Date: 2001-06-26

                                            Amazon.com

                                            The hype and market valuations surrounding certain Internet stocks may lead one to conclude that the e-commerce race is over--or nearly so. Clearly, the Internet has caught traditional companies off guard, giving the more nimble dot coms a huge head start. But the race is far from over, says Mary Modahl, a vice president at Forrester Research. In Now or Never, she argues that we are in the first year of a "ten year transition in the way consumers shop and save," and that winning in the Internet space not only requires identifying consumers that are most likely to take their shopping online, but exploiting the new and different business models made possible by online commerce.

                                            Modahl believes that conventional demographics, which segment populations according to their income and education, is a poor predictor of online behavior. As an alternative, she advances Forrester Research's work on "technographics," which measure consumers' attitudes toward technology. Forrester has found that 52 percent of the population is optimistic about technology and is "marching happily towards online shopping," and she shows how companies can better target their marketing strategies to meet this growing legion of consumers. In addition, Modahl considers the "post-Internet competitive environment," which she thinks will be "far more fluid and responsive to changes in supply and demand." Using examples of traditional industries that have had their business models turned upside down by Internet economies--newspapers, travel agencies, and brokerages--Modahl offers ways that the old guard can better cope with technology change, channel conflict, and their own inertia toward this new marketplace.

                                            Well written and presented, Now or Never is a concise distillation of Forrester Research's approach to e-commerce. Anyone whose livelihood is connected to--or threatened by--the relentless march of the Internet would do well to read and consider this book. --Harry C. Edwards

                                            Book Description

                                            Is it too late to join the New Economy? With the rise of the internet on one hand and a high-tech stock shakeouts on the other, traditional brick-and-mortar companies find themselves squeezed between the dot.coms and fear of going on-line too late, after winners have cleaned up.

                                            Mary Modahl thinks now is exactly the time to make the e-business transition.  The next five years will be decisive on the Web -- and your company can successfully compete, if it relies on more than Internet platitudes to make the jump.  Modahl presents a groundbreaking model of consumer behavoir called Technographics:  Built on interviews with 250,000 Americans, it divides consumers into ten segments, according to their attitudes toward the Internet.  With this and other concepts, Modahl shows how each business can create an intelligent, targeted strategy of its own.  Engagingly written, brimming with real-life stories, Now or Never offers potent, timely guidance, based on research only limited to only the biggest corporations.

                                            Customer Reviews:

                                            4 out of 5 stars A good read.......2006-02-21

                                            The next few years, will be extremely important for deciding the loyalties of Internet consumers. Companies that don't transition to the Internet when their customers do, will be left behind. The first step is to when your customers will transition to the Internet. To this end, the author outlines a method called Technographics, developed by Forrester Research, that categorizes customers based on their attitudes towards technology. This method allows you to know how many of your customers are online, how many will be online soon, and how many may never be online. Technographics classifies consumers based on three factors that influence buying behavior:
                                            1. Attitude towards technology: is the consumer optimistic or pessimistic about using technology?
                                            2. Income: The amount of money consumers have to spend strongly influences online behavior.
                                            3. Motivation to use technology: Beyond comfort with technology, how motivated is the consumer to use it?

                                            After you have determined when and how your customers will get online, you must develop a strategy for reaching them. Whether your customers are early adopters of the Internet, reluctant users in the mainstream or low-income consumers who will probably not be able to become frequent online purchasers, you must detail your marketing strategies in order to reach them. In Internet terms, this means that you must go where they go online, and advertise to them there.

                                            It is also necessary to understand the ways in which the Internet is actually transforming the markets. The author calls this new environment Dynamic Trade. Dynamic Trade occurs as markets become more fluid and responsive to changes in supply and demand. Prices are able to fall to their competitive point faster in response to demand. Companies must be able to keep up with the markets in order to survive.

                                            5 out of 5 stars All you want to know on e-consumers, commerce, and business.......2002-11-15

                                            Internet is disturbing the "old economy", but we do not always understand what and where are the changes and how we can move to get a chance to compete in this new environment. Another question is about the urgency to take action.

                                            Now or Never is Mary Modahl's answer. She wants to convince us that each company needs to define its own Web strategy to keep contact with consumers.

                                            In Information Age, customers are more than ever at the centre of each organization, and a preliminary is to understand them to be able to serve them products and services they want. Marketing people are using classical segmentation tools to do the job, but these one are no more valid to explain consumer's attitudes on the Web. It's why the author is sharing with us technographics segmentation developed by Forrester research. Aside income, two new dimensions are introduced: consumers' attitude towards technology and motivation to use this technology. Technographics divides consumers in ten different groups from early Internet adopters as "Fast Forwards" to "Laggards," people who will be very late or never buying on Internet. Knowing this consumers segmentation is a base to develop an adapted marketing approach and to develop a pertinent Web strategy. But it also gives confidence to every organization, when we learn that Internet mainstream customers are still buying outside Internet and will represent the real challenge and opportunity of coming years. That means it's not too late to define a Web strategy to gain Internet know-how and be ready for the arrival of these mainstream customers.

                                            But knowing e-consumers is not enough to understand all the challenges on the Web. Internet environment has its own rules and more transparency implies an increasing apparent supply with correlatively pressure on prices leading at the end to prices responding to demand. Forrester calls this environment Dynamic Trade, which requires Internet businesses to scale up fast with huge investments in marketing and technology to gain a necessary critical mass. It's a big change compared to industrial age economic conditions as we find there a typical Information environment presented by Carl Shapiro and Hal R. Varian in their book Information Rules where you need to invest importantly before arriving to marginal cost near zero. It also explains why start-ups needed so much money from venture capitalists to set up their businesses.

                                            If the first message we received is that moving to the Web is demanding important investments, we discover later that start-ups are creating a new revenue mix by focusing on new customers, new value, and new pricing structures, which undermine traditional revenue streams. Mary Modahl is illustrating this strategy by well-presented experiences she got in classified advertising, travel agents, and brokerage business environments.

                                            Dynamic Trade being so open to competition, is it possible to build some competitive advantage? The answer is yes through experiential branding, physical distribution control, and consumer information leverage. This part of the book is important because it shows how organizations can built a competitive advantage on the specificities of Web environment. We do not often see such ideas so clearly developed.

                                            But are traditional companies able to move to this new environment? The answer is also yes if they are able to defy the gravity of the old ways of doing business. First, the attitude towards technology must be changed. Because of importance of technology choices to gain market share, technology must be integrated in a "Whole View" including marketing and business strategy. It's also necessary to use the best technology and to integrate new technologies, which are ripe for consumer markets. That means that technology managers need to move from a mission critical to a mission re-defining. Traditional companies need also to solve their distribution channel conflicts to have chance to enter the Internet market space. Mary Modahl is explaining there that they have no choice and is developing in her book a strategy to solve distribution channels conflicts. Finally traditional companies need to find the best organization to move to the Web. Three different strategies: wholesale transformation, risk balancing, and venture capital participation are presented with sound examples.

                                            But the final word is that winners to gain the battle for Internet customers can be among either start-ups or traditional companies if they have the will to win.

                                            Mary Modahl's book is a well written, easy reading contribution to understand the Web environment and is going much further than how to win Internet consumers with a complete set of strategies for start-ups as for traditional companies. Mary Modahl's own experience is also adding to the interest of this book, which is illustrated all along the pages with pertinent examples taken in real life.

                                            I can only recommend this book to every executive, who wants to be part of the "New Economy".

                                            5 out of 5 stars A fast-track guide to predicting web success!.......2001-01-03

                                            An easy read, but contains some keys to understanding your customer base, and better yet, predicting who will actually purchase product off your website. This book, combined with your understanding of your customers, could save you a lot of wasted time and energy going after the wrong customer segment, or putting up content that is inappropriate for the people visiting (or not visiting) your website.

                                            The best e-Commerce book I've read, a must read for anyone in charge of setting e-Commerce strategy. Nice going, Mary!

                                            2 out of 5 stars Too easy to read.......2000-10-06

                                            This book is easy to read on the beach. However, it doesn't contain any new information. Regular readers of the business section of a newspaper know many similar examples described in the book. If you have attended once a marketing class, you should know the rest. This book is intended for people knowing nothing about marketing or e-commerce.

                                            2 out of 5 stars Too easy to read.......2000-10-06

                                            This book is easy to read on the beach. However, it doesn't contain new information. Regular readers of the business section of a newspaper know many similar examples described in the book. If you have attended once a marketing class, you should know the rest. This book is intended for people knowing nothing about marketing or e-commerce.
                                            Now or Never: How Companies Must Change Today to Win the Battle for the Internet Consumers
                                            Average customer rating: Not rated
                                              Now or Never: How Companies Must Change Today to Win the Battle for the Internet Consumers
                                              Mary Mosahl
                                              Manufacturer: W W Norton & Co Inc
                                              ProductGroup: Book
                                              Binding: Paperback

                                              GeneralGeneral | Business & Investing | Subjects | Books
                                              ManagementManagement | Management & Leadership | Business & Investing | Subjects | Books
                                              InternetInternet | Home Computing | Computers & Internet | Subjects | Books | Internet & Education | Online Searching | Web Browsers | Web for Kids
                                              ASIN: 1587990415
                                              Now or Never : How Companies Must Change Today to Win the Battle for Internet Consumers
                                              Average customer rating: Not rated
                                                Now or Never : How Companies Must Change Today to Win the Battle for Internet Consumers
                                                Mary Modahl
                                                Manufacturer: Collins
                                                ProductGroup: Book
                                                Binding: Paperback
                                                ASIN: B000OFAXBW
                                                Now or Never: How Companies Must Change Today to Win the Battle for Internet Consumers
                                                Average customer rating: Not rated
                                                  Now or Never: How Companies Must Change Today to Win the Battle for Internet Consumers
                                                  Mary Modahl
                                                  Manufacturer: Harper Collins
                                                  ProductGroup: Book
                                                  Binding: Hardcover
                                                  ASIN: B000X66KPU

                                                  Professional Review Guide for Ccs and Ccs-P Examinations 2003 Edition
                                                  Average customer rating: Not rated
                                                    Professional Review Guide for Ccs and Ccs-P Examinations 2003 Edition

                                                    Manufacturer: Delmar Pub
                                                    ProductGroup: Book
                                                    Binding: Hardcover

                                                    GeneralGeneral | Insurance | Industries & Professions | Business & Investing | Subjects | Books
                                                    HealthHealth | Insurance | Industries & Professions | Business & Investing | Subjects | Books
                                                    GeneralGeneral | Administration & Policy | Medicine | Subjects | Books
                                                    Hospital AdministrationHospital Administration | Administration & Policy | Medicine | Subjects | Books
                                                    Practice Management & ReimbursementPractice Management & Reimbursement | Administration & Policy | Medicine | Subjects | Books
                                                    GeneralGeneral | Medicine | Subjects | Books
                                                    GeneralGeneral | Administration & Medicine Economics | Medical | Professional & Technical | Subjects | Books
                                                    Practice Management & ReimbursementPractice Management & Reimbursement | Administration & Medicine Economics | Medical | Professional & Technical | Subjects | Books
                                                    ASIN: 1932152032

                                                    Books:

                                                    1. Assemblies Cost Data 2000 (Means Assemblies Cost Data)
                                                    2. Be Your Own Dick: Private Investigating Made Easy
                                                    3. Black Wealth Through Black Entrepreneurship
                                                    4. Break The Curve: The Entrepreneur's Small Business Blueprint
                                                    5. Business Ethics: Profiles in Civic Virtue
                                                    6. Business Rankings Annual Cumulative Index 1989-2003 (Business Rankings Annual Cumulative Index)
                                                    7. Business Rankings Annual: Cumulative Index 1989-2001 (Business Rankings Annual Cumulative Index)
                                                    8. Canada's Top 100 Employers: 2001 (Canada's Top 100 Employers)
                                                    9. Canadian Companies in Japan: Lessons from Experience
                                                    10. Check Your English Vocabulary for Banking and Finance (Check Your English Vocabulary series)

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